Green Star Hotel Initiative

Green Growth
in the Egyptian Tourism Sector
Hisham Zaazou
Minister of Tourism
Berlin, March, 2013
International Arrivals Tourism
1
Billion
25
Million
1950
2012
© GREEN STAR HOTEL Initiative
Source : UNWTO
Egypt A Success Story
14.7
5.5
Million
2000
© GREEN STAR HOTEL Initiative
2010
Year
Arrivals / Million
2000
5.5
2010
14.7
Year
USD / Billion
2000
4.2
2010
12.5
Source : Ministry of tourism
Egypt Hotel Capacity
Year
Thousand / Room
1980
18
2010
225.6
Under Construction
208
© GREEN STAR HOTEL Initiative
Source : Ministry of tourism
Egypt Hotel Capacity 2010
225
Thousand Rooms
South Sinai
36%
Greater Cairo
15%
Suez Canal
3%
Red Sea
36%
© GREEN STAR HOTEL Initiative
upper & lower
EGY
1%
floating
9%
Source : Ministry of tourism
What does this mean ?
© GREEN STAR HOTEL Initiative
What Does This Mean ?

Rank : 18th in Top 50 Tourism Destination

Rank : 1st in Middle East ( 23.3 % of Tourists)

Rank : 1st in North Africa ( 75.6 % of Tourists)

Rank : 1st in Africa ( 28.7 % of Tourists)

26% of Middle East Tourism Receipts
© GREEN STAR HOTEL Initiative
Source: World Tourism Organization (UNWTO)- 2010
Economic Importance of
Tourism
© GREEN STAR HOTEL Initiative
Economic Importance of Tourism (2010)

47.8 % of the value of services exports

19.2 % of foreign currency

11.3% of GDP directly and indirectly

12.6% of total direct and indirect employment
Source :
 Information & decision support center (the Egyptian cabinet)
 Central Bank of Egypt (CBE)
 World Tourism Organization (UNWTO)
© GREEN STAR HOTEL Initiative
The Way Forward
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Green Growth in the Egyptian Tourism Sector
Strategic Implementation
Plan (5 years)
Green Star
Hotel
Initiative
Solar
Energy
Solutions
Intelligent
Lighting
Ministry of Tourism – Green Unit
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Cooperation Green Star Hotels & SEDA
...as a lighthouse
Cooperation for Solar Energy
Solutions for Green Star Hotels
Including:
Qualitiy approved solar systems
Training and capacity building
Financing mechanisms
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GREEN STAR HOTEL Initiative
Sustainable Hotels
and
Tourism Destinations in Egypt
“Egypt on the way to a sustainable destination“
The Challenge – Sustainable Tourism Development in Egypt
Egypt’s tourism sector a rapidly growing industry ……
14 million international visitors each year….
225.000 rooms …..208.000 rooms currently under construction …..
Hotel sector one of the key private sector markets in Egypt …
 good news for Egypt’s economy  potentially dangerous for the environment
The whole Egyptian tourism relies upon
natural key resources:
clean water, beaches and a healthy natural
marine environment
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The Approach of the Green Star Hotel Initiative
..........it was actually the tourism sector itself that took action.
Keyplayers of the tourism industry joined forces within the framework of the
develoPPP.de Programme of the BMZ with technical support of the GIZ
2007 the Green Star Hotel Initiative was started
by the end of 2013 the Green Star Hotel Initiative will be implemented on a
national level
The Green Star Hotel Initiative was founded in a
participative and interactive approach bringing experts and
© GREEN STAR HOTEL
Initiative
local
actors to the same table.
Project Partners
PPP – Partnership Project
Private Partners
Public Partners
Ministry of Tourism
Improvement of the environmental performance and
competitiveness of the Egyptian hotel industry
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The Green Star Hotel Initiative
As the first initiative in the Middle East,
the Green Star Hotel Initiative has
developed a country-specific,
environmentally friendly label for hotels
and resorts
National certification and capacity
building programme for the hotel industry
in Egypt, highly accepted on both the
national and international level
…a national initiative with international
support and expertise
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The Green Star Hotel Initiative Objectives
Motivating the Egyptian hotel sector to go „green“
The Green Star Hotel Initiative aims to have a
profound impact on the further development of the
main tourism destinations in Egypt by motivating the
hotel sector to become active and move towards
more sustainability
… becoming a lighthouse for other tourism sectors in Egypt
By starting with the key sector in the Egyptian
tourism industry, the hotel sector, a first step is taken
to make Egypt a sustainable destination
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The Green Star Hotel Initiative Objectives
significant reduction of water, energy and chemical
consumption (up to 30%)
increased use of renewable energy (up to 25%)
reduction of waste accumulation (up to 20%) and proper
waste handling
awareness raising among hotel staff and guests
capacity building for sustainable hotel management
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The Green Star Hotel System
What is so special about it?
Tailor made for the local
conditions of the region
Based on the Global
Sustainable Tourism Criteria
(GSTC) taking into account
the local climatic
characteristics and
infrastructure
The Green Star Hotel criteria
were developed and
supplemented with
measurable indicators and
benchmarks
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Green Star Hotels in Egypt
46 certified
Green Star
Hotels
in Egypt
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Green Star Hotels – South Sinai
Taba Heights:
4 Green Star Hotels
Intercontinental Taba Heights
Sofitel Taba Heights
Taba Heights Marriott Red Sea Resort
TTC El Wekala Golf Resort
Taba:
1 Green Star Hotel
Sol y Mar Sea Star Taba
Dahab:
1 Green Star Hotel
Sharm El Sheikh:
10 Green Star Hotels
Iberotel Dahabeya
Jaz Mirabel Beach
Jaz Mirabel Club
Jaz Mirabel Park
Jaz Belvedere
Iberotel Palace
Iberotel Fanara Club
Iberotel Fanara Residence
Iberotel Il Mercato
Iberotel Lido
Sol y Mar Sharks Bay
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Green Star Hotels - Red Sea
Madinat Makadi:
9 Green Star Hotels
El Gouna:
16 Green Star Hotels
Ali Pasha Hotel
Arena Inn
Captain‘s Inn
Club Med
Dawar El Omda Hotel
Fanadir Hotel
Mövenpick Resort & Spa
Mosaique Hotel
Panorama Bungalows Resort
Sheraton Miramar Resort
Steigenberger Golf Resort
Sultan Bey Hotel
TTC Rihana Inn
TTC Rihana Resort
TTC Ocean View Hotel
Turtle‘s Inn
© GREEN STAR HOTEL Initiative
Iberotel Makadi Beach
Iberotel Makadi Oasis
Iberotel Makadi Oasis Family
Iberotel Makadi Saraya Resort
Jaz Makadi Golf
Jaz Makadi Star
Sensimar Makadi
Sol y Mar Club Makadi
Sol y Mar Makadi Sun
Madinat Coraya:
5 Green Star Hotels
Iberotel Coraya Beach Resort
Iberotel Lamaya
Iberotel Samaya
Sol y Mar Dar El Madina
Sol y Mar Solaya
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Pilot Destinations of the Green Star Hotel Initiative
………from local to regional level…..the upscaling from
one pilot destination…to the Red Sea region….
Taba
+
Taba
Heights
Dahab
Sharm El
Sheikh
El Gouna
Madinat
Makadi
Madinat
Coraya
Safaga, Hurghada, Mersa Matruh, Marsa
Alam, Ain El Sokhna, Alexandria and Luxor
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Activities in the Destinations
Kick-Off Hurghada 2012
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Activities in the Destinations
Training Sharm El Sheikh 2012
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Activities in the Destinations
Partnerforum Madinat Coraya 2012
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Thank You
Danke SchÖn