What is THE RANCH?

Transcription

What is THE RANCH?

www.1069TheRanch.com
KRVF 106.9 The Ranch 214 N. Main | Corsicana, Texas 75110| T 903-874-8884 | F 903-874-9135 | www.1069TheRanch.com
What is THE RANCH?
Broadcasting live from beautiful downtown Corsicana,
106.9 The Ranch is YOUR home for Texans, Outlaws & Legends!
* Two time Texas Regional Radio Music Association Medium Market Radio
Station of the Year - 2012 & 2014
* THREE TIME TRRMA Medium Market On-Air Personalities of the Year –
Jim Nash & Carey Dean – 2012, 2013 & 2014
* Voted Radio Station of the Year 2012, 2013 & 2014 by readers of
The Corsicana Daily Sun
We proudly play more Texas / Red Dirt Music and country variety than any other
country station in the great state of Texas! On 106.9 The Ranch you’ll hear: Pat Green,
Gary P. Nunn, George Strait, Kevin Fowler, Turnpike Troubadors, Casey Donahew, Merle
Haggard, Dierks Bentley, Jack Ingram, Tommy Alverson, Randy Rogers Band, Deryl Dodd,
Johnny Cash, Cross Canadian Ragweed, Cory Morrow, Willie Nelson, Miranda Lambert,
Robert Earl Keen, Whiskey Myers, George Jones, Charlie Robison, Wade Bowen, regional
favorites, hot mainstream hits, toe tapping classics and more!
MALE
AGE
FEMALE
OUR FANS CALL I T RANCHTROPOLIS
WE JUST CALL I T HOME
POPULATION
AFFLUENCE
620,000 from Navarro, Ellis, Hill, Johnson, Kaufman, Henderson,
Freestone and Limestone Counties. Ellis County alone has grown
34.35% since 2000. The population growth rate is much higher than the state
average rate of 20.59% and is DRASTICALLY higher than the national
average rate of 9.71%.
$45, 483 median household income in our coverage area and household
income for Navarro county alone has increased by 32.76% since 2000.
PROPERTY
60% are home owners which is HIGHER
GOING THE DISTANCE
Residents have an average commute of 26.5 minutes,
15% LONGER than the state average of 24.8 minutes.
than the average home ownership rate in Texas.
WITH A COMBINED POPULATION OF 620,000+
106.9 THE RANCH FANS, WE CAN HELP YOUR
COMPANY REACH OUR LISTENERSHIP
SPANNING OVER 8 COUNTIES
Testimonials
“Advertising on 106.9 The Ranch is the most effective marketing that we do” – Lone Star Western & Casual
“The radio advertising we did on 106.9 The Ranch had a BIG impact on getting customers to the
show” – Heart of Texas Craft Show
“Out of all our remote broadcasts in the DFW area, the 106.9 The Ranch LIVE remote broadcast in
Corsicana was THE BEST one I have ever saw. It really brought out the listeners.” – Dickey’s Barbeque
“People are coming in every single day saying they heard our ad on the Ranch.” – HLH&R Metal Recycling
“THE MORNING FIASCO WITH JIM NASH & CAREY DEAN” DAILY MON-FRI 6A-10A
Three time Medium Market Station Air Personalities of the Year from the Texas Regional Radio Report Music Awards2012, 2013 & 2014 with a combined 40+ years in radio, Nash and Carey Dean are leaders in Texas Music radio
programming. With their down-home morning slapstick humor program, “The Morning Fiasco” they have established a
program which allows fans to feel apart of the station, the community and the music.
Sponsorship Opportunities: Official Mornin’ Fiasco Show Sponsorship, New DVDs & Music, History Lesson, Incredibly
Bad Joke of the Day, Birthdays, Weird News, Ranchtropolis News, Now in Theaters.
“MIDDAY HAPPY HOUR ALL REQUEST SHOW” DAILY MON-FRI 10A-11A
With various themes throughout the week the Ranch Midday Happy Hour is an interactive hour of programming that is
completely fan-requested. Request are submitted during “The Mornin’ Fiasco” via Ranch app text wall, email and/or
request line and subsequently spun following “The Mornin Fiasco.”
Sponsorship Opportunity: Official Midday Happy Hour Sponsor
“THE AFTERNOON RIDE WITH STEPHANIE” DAILY MON-FRI 3P-7P
In the Afternoons on 106.9 The Ranch saddle up and enjoy your ride home from work with our resident Yankee
transplant Stephanie! With a passion for people and stories behind the songs you hear on the radio, Stephanie shares
with listeners such stories, causes and music that makes a difference.
Sponsorship Opportunities: This Day in Country Music History, Music News, Lifestyle Report.
“OUTLAW WEEKENDS” SATURDAY 9-2P AND SUNDAY 3-7P
Michelle “The Naked DJ” spends her weekends the only way she knows how with her Outlaws! Her love affair with Texas
music transpires across the radio airwaves with a heavy focus on fan-driven content and artist support within her show.
Sponsorship Opportunities: Outlaw Weekends Sponsorship
“THE RANCH ROADHOUSE” SUNDAY 7P-9P
Jim Nash’s interactive LIVE acoustic radio show featuring three Texas Music artists minimum p/week. Nash bridges
the gap between artist and audience facilitating a Q&A between fans and their beloved Texas music artists, also
featuring a end of show collaboration between show guest entitled “The Ranch Jam.” Broadcasted LIVE at the
Rockett Café & Club in Rockett, TX.
Sponsorship Opportunieis: Official Ranch Roadhouse Sponsorships
SYNDICATED PROGRAMMING
“BILLY KINDER OUTDOORS” SATURDAY 5A-6A
Calling all lovers of the Great Outdoors- tune into Billy Kinder
Outdoors Saturday Mornings on 106.9 The Ranch the show is a
lifestyles approach to the outdoors, full of entertainment, education,
celebrity guests, charity, FUN AND MORE!
“SUNDAY MORNING COMING DOWN” SUNDAY 9A-11A
Sunday Good thoughts and good music to start your Sunday
Morning …TEXAS STYLE! Songs about Faith, Family,
Freedom and Friends. From your favorite Texas-Red-Dirt
Singers, Songwriters & Texas Legends hosted by Mike Crow
“COWBOY CORNER” SUNDAY 6A-7A
“TEXAS RED DIRT ROADS” (TXRDR) SUNDAY 9P-12A
This interactive live show will include Texas Artist interviews
and live music from various artists each week selected by host
Justin Frazell
“AMERICAN CHRISTIAN MUSIC REVIEW” SUNDAY 7A-9A
REMOTE BROADCASTS & APPEARANCES
106.9 The Ranch can come to your business location and
broadcast LIVE! We’ll bring the radio and listeners to YOU!
All Remotes Include:
* 10 minimum LIVE promo mentions of remote broadcast
leading up to day of the event.
* 12 minimum recorded “Ranch on the Road” promo spots
* 30 :30 commercial spots
* 3 LIVE :60 call-ins per hour during remote broadcast
(with possible interviews.)
* “Ranch on the Road” remote set-up
* Prize giveaways such as, t-shirts, koozies, CD’s, concert tickets,
event passes, etc.
2 Hour Broadcast
$1100 (Includes 2hr talent fee)
3 Hour Broadcast
$1350 (Includes 3hrs talent fee)
AVG MONTHLY
STREAMS
AVG MONTHLY
UNIQUE USERS
STREAMING
WEBSITE
MOBILE
SOCIAL
APP DOWNLOADS
WEBSITE
YEARLY
PAGE
VIEWS
WEBSITE YEARLY
UNIQUE VISTORS
FACEBOOK
TWITTER
The Ranch online streaming player has two types of advertising to choose from: 20 second audio commercial
schedule w/logo or 20 second On-Air Online Radio promo. Within the audio stream, :30 second ads air with a
visual banner and also run simultaneously within The Ranch smart phone app. Both types of ads are clickable,
with a link to the advertiser’s website or Facebook page. Our average online listener listens for an hour or longer
at a time and because they are sitting in front of a point of purchase, their computer, they are easier to activate.
There are several sponsorship opportunities for advertisers on our high traffic website, 1069TheRanch.com.
These include Homepage Banners (300x600, 300x250, Artist of the Month) & Individual Page Sponsorships.
Through a partnership with an industry leading App Company, 106.9 The Ranch has created an engaging app
that includes the station audio stream, an interactive chat with the DJs and fans, song titles and more. Advertising
opportunities include the In App Ads that also are visible on our homepage via the text wall plug-in.
106.9 The Ranch engages our audience on all social media platforms. Since more than half of all Americans are
on Facebook and it’s the most visited site on the web, we’ve made interacting with our Facebook fans one of our
biggest priorities. Twitter following is growing fast .
DAY
TIME
DAYPART
:60
:30
:15
MON-FRI
6A-10A
10A-3P
3P-7P
7P-12A
12A-6A
MORNIN FIASCO
MID-DAY
AFTERNOON RIDE
EVENING
OVERNIGHT
$35
$25
$30
$15
$5
$30
$20
$25
$10
$4
$17
$12
$15
$8
$3
SATURDAY
5A-6A
6A-10A
10A-3P
3P-7P
7P-12A
12A-6A
BILLY KINDER OUTDOORS
MORNING
MID-DAY
AFTERNOON
EVENING
OVERNIGHT
$15
$20
$25
$20
$10
$5
$10
$15
$20
$15
$8
$4
$7
$10
$12
$10
$5
$3
SUNDAY
6A-7A
7A-9A
COWBOY CORNER
AMERICAN CHRISTIAN
MUSIC REVIEW
SUNDAY MORNING
COMING DOWN
MID-DAY
AFTERNOON
RANCH ROADHOUSE
TXRDR
OVERNIGHT
$10
$12
$8
$9
$5
$6
$15
$10
$7
$20
$25
$30
$15
$5
$15
$20
$25
$10
$4
$10
$12
$15
$7
$3
TOTAL AUDIENCE
PARTICIPATION
$30
$25
$15
9A-11A
11A-3P
3P-7P
7P-9P
9P-12A
12A-6A
MON-SUN
6A-8P
Terms & Conditions
Rates are based on supply and demand. All rates are net. Customer must be in
good standing with our credit office. Bars & Restaurants are Cash In Advance
only. Payment terms are net 30 days with a 25% deposit required, (2) week
cancellation notice required to return deposit. Rates include full audio-digital
production, with finished product available on CD or mp3.
PLATFORM
PRODUCT
AD
CPM
STREAMING
Online Ad
$495 / month
$35
On-Air Ranch Online Promo
$20 / spot
WEBSITE
Homepage 300 x 600 Banner
$500 / month
N/A
Homepage 300 x 250 Banner
$300 / month
N/A
MOBILE
In App Ad- Every 25 posts
$395 p / month
N/A
In App Ad- Every 100 posts
$195 p / month
N/A
SOCIAL
Facebook Promotion
$50 / post
N/A
Twitter Promotion
$25 / post
N/A
• ONLINE AD
• ON-AIR ONLINE
STREAMING
SPONSOR PROMO
• SKYSCRAPER
BANNER
• SQUARE BANNER
• IN APP AD
Length:
:20
Dimensions: 300x250
M-F 8A-6P
Time:
Length:
:15
Dimensions: 300x600
Rotation:
25%, 50%,
75%, 100%
JPEG, GIF
Format:
Dimensions: 300x250
Rotation:
25%, 50%,
75%, 100%
JPEG, GIF
Format:
Characters: 135 – 140
Dimensions: 72x72
106.9 THE RANCH EVENTS & HAPPENINGS
* Pickin’ Party* (Runs January - December)
* Singer Songwriter Showdown* (February - March)
* Larry Joe Taylors Texas Music Festival, Ennis Blue Bonnet
Festival*, Derrick Days* (April)
* July Fest, Battle of the Bands*, Crepe Myrtle Fest (July)
* Redneck Yacht Club* (August)
* Ennis Lions Football*, Uncle Fletch Hamburger Festival *,
Tommy Alverson's Family Gathering (September)
* Ranch Bash, Kerens Cotton Harvest Festival, Kaufman
Scarecrow Festival (October)
* 106.9 The Ranch Toy Run* (November)
* Indicates sponsorship opportunity available

What is THE RANCH?

Transcription

Similar documents