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®
This Guide provides you with a comprehensive collection of industry publications, as well as offers
and savings from trusted NAR alliance partners, all through NAR’s REALTOR Benefits® Program.
We invite you to browse the orange-tabbed pages to review the product showcase and the
green-tabbed pages to peruse the special offerings from NAR alliance partners.
Table of Contents
1
REALTOR Benefits® Product Showcase
1 REALTOR.org Store
Invaluable resource to find all the products to help super charge your career
2
3
4
5
6
7
8
9
Centennial, Antitrust
Association Resources, Brokerage Resources
Commercial & Investment, Diversity & Fair Housing
Home Buying/Selling, Legal Issues
Mortgages, Property Disclosure
REALTOR® Safety, Research
Sales & Marketing, Technology
REALTOR Benefits® Program Partners
9 Insurance & Warranties
American Home Shield®— Home warranties
Geo. F. Brown & Sons, Inc. — Errors and Omissions Insurance
Liberty Mutual — Auto and home insurance
Marsh Affinity Group Services — Health and welfare insurance
10
Financial Services
Chase Card Services — Official REALTOR® Visa® credit cards
REALTORS® Federal Credit Union — Internet-based credit union
10
Technology
Dell Inc. — Full line of technology products
GotVMail — Virtual phone system
Hostway — Web hosting and services
InternetCrusade®— Domain names
Lenovo™— Full line of technology products
RELAY™— Transaction management platform
SentriLock/REALTOR® Lockbox NXT — Official lockbox solution of NAR
ZipForm®— Real estate forms software
12
Marketing
AgentCasts — Real estate video tours, marketing videos and podcasting
eNeighborhoods — Neighborhood reports and marketing tools
Entertainment® book — Coupon book
InfoUSA®/SalesGenie.com™— Sales leads and mailing lists
Lowe’s®— Free, personalized, direct marketing tool; Gift cards
PsPrint — Print, direct mail and design services
REALTOR Team Store®— REALTOR® branded products
REALTOR.com®— Proven marketing for today’s changing marketplace
Talking House®— Listings & Leads Program
14
Educational Tools
ABR®/ABRMsm— Buyer Representation Designations
e-PRO®— NAR’s Technology and Internet certification program
SRES®— Seniors Real Estate Specialist designation
15
Office Solutions
FedEx — Shipping services
Pitney Bowes — Postage and mailing services
Xerox®— Copiers, printers, fax machines and scanners
15
Industry News
RISMedia — Real Estate magazine
16
Travel
Avis — Car rental
Budget — Car rental
Hertz — Car rental
Index
REALTOR Benefits® Publications
1,200 Great Sales Tips for Real Estate Pros .. 8
21 Things I Wish My Broker Had Told Me:
Practical Advice for Real Estate
Professionals.............................................. 3
2007 NAR Profile of Home Buyers
and Sellers ................................................ 7
2007 Profile of Buyers’ Home Feature
Preferences ................................................ 7
A Guide to Mold, Moisture and Your Home ... 6
Antitrust and Real Estate Video ................. 2
Antitrust Pocket Guide for REALTORS®
and REALTOR-ASSOCIATE®s ....................... 2
Broker to Broker: Management Lessons
from America’s Most Successful
Real Estate Companies .............................. 3
Creating E-Mail Newsletters....................... 8
Fair Housing Sales: Pocket Guide ............... 4
Fair Housing Rental: Pocket Guide ............. 4
Fair Housing Handbook, Fourth Edition ...... 4
Fair Housing Video ..................................... 4
How to Avoid Predatory Lending ................. 6
It Pays to Work with a REALTOR® ................ 3
Lead-Based Paint Reference Guide ............ 7
Learn About FHA Mortgages ....................... 6
Learn How to Avoid Foreclosure and
Keep Your Home.......................................... 6
Power Real Estate Letters........................... 8
Preparing Your Home to Sell DVD................ 5
Property Disclosures Pocket Guide ............. 6
Put Your Business Online ........................... 8
RCA Tenants-in-Common Brochure ............ 4
Real Estate Advertising Made Easy,
Seventh Edition. ......................................... 8
Real Estate Brokerage Essentials® ............ 5
Real Estate Technology Guide..................... 8
REALTOR® Safety Tip Card.......................... 7
RESPA AfBA Do’s and Don’ts Card .............. 6
RESPA Do’s and Don’ts Card ...................... 6
“Selling Green” Pocket Card....................... 7
Stage Your Home For Profit (Book/DVD) ...... 5
The Big Book Of Real Estate Ads,
Third Edition .............................................. 8
The Insider’s Guide to Making Money
in Real Estate............................................. 4
The NATIONAL ASSOCIATION OF REALTORS®
100 Years in Celebration of the American
Dream Book ................................................ 2
The NATIONAL ASSOCIATION OF REALTORS®
100 Years in Celebration of the American
Dream DVD ................................................. 2
The NATIONAL ASSOCIATION OF REALTORS®
Commemorative Centennial Poster ............ 2
The NATIONAL ASSOCIATION OF REALTORS®
Guide to Home Buying ................................ 5
The NATIONAL ASSOCIATION OF REALTORS®
Guide to Home Selling ................................ 5
The Safety Minute: 01................................. 7
What Everyone Should Know About
Equal Opportunity in Housing..................... 3
Why Rent When You Can Buy? .................... 3
Workplace Harassment: Awareness and
Prevention Pocket Guide ............................. 5
Your Director Hat: A Guide to Serving as a
Director on a Board .................................... 3
REALTOR Benefits® Program Partners
REALTOR® Owned & Operated ........ 9, 11–14
Automotive
Car Rental ................................................ 16
Educational Tools
Internet/Online Certification ..................... 14
Designations/Certifications ...................... 14
Financial Services
REALTOR® Credit Card ............................. 10
REALTORS® Federal Credit Union ............. 10
Industry News
Magazine.................................................. 15
Insurance & Warranties
Auto Insurance ........................................... 9
Dental Insurance ...................................... 10
Disability Insurance ................................. 10
Errors and Omissions Insurance................. 9
Health Insurance ...................................... 10
Home Insurance ......................................... 9
Home Warranty Plans ................................. 9
Life Insurance .......................................... 10
Marketing
Apparel..................................................... 13
Closing Gifts ...................................... 12, 13
Direct Mail.......................................... 12, 13
Home Improvement .................................. 13
Mailing Lists ............................................ 13
Market Yourself .................................. 12, 13
Neighborhood Information ........................ 12
Printing .................................................... 13
Promotional Products ............................... 13
Prospecting .............................................. 13
REALTOR® Pins......................................... 13
Sales Leads ........................................ 13, 14
Videos and Podcasting ............................. 12
Office Solutions
Copiers ..................................................... 15
Document Management Solutions ............ 11
Fax Machines ........................................... 15
Forms Software ........................................ 12
Postage and Mailing ................................ 15
Printers .............................................. 10, 15
Scanners ............................................ 10, 15
Shipping Services..................................... 15
Technology
Computers.......................................... 10, 11
Digital Cameras ....................................... 10
Domain Name Registration ...................... 11
GPS Systems ............................................ 10
Lockboxes ................................................. 12
Online Property Listings ........................... 13
Printers and Scanners ........................ 10, 15
Software ............................................. 10, 12
Transaction Management Platform .......... 11
Web Hosting and Services ........................ 11
Virtual Phone and Fax Services ................ 11
INDEX
TABLE OF CONTENTS
Your REALTOR Benefits Program
®
REALTOR Benefits Product Showcase
New, Redesigned Online Store
www.REALTOR.org/Store
The store has every product developed by NAR, as well as
many other helpful products published by outside trusted
sources and experts.
• Association and brokerage resources
• Sales and marketing
• Antitrust and fair housing
• Research profiles and surveys
• And much, much more…
Visit
REALTOR.org/StoreRG
to see our over
200 selections.
www.REALTOR.org/Store has all the same categories as
the Product Showcase — all with far more products. The online
store has both updated navigation and checkout, making
it even easier and faster to get what you need.
Visit the store www.REALTOR.org/StoreRG to find out more
about the items listed in this Product Showcase, as well as
all the products not listed here. And remember to check back
often to see featured products and our newest titles.
You can also call us to place a product order or receive
additional information at 1-800-874-6500 (press “1” to order).
Check it out: You’ll find the store has
a brand new look with easy and speedy
navigation. www.REALTOR.org/Store
Receive a free Centennial Poster
Go to www.REALTOR.org/StoreRG and receive a FREE Face of Real Estate
Poster with a purchase when you add the Poster to your cart and enter
promotional code FPOST — Get yours today!
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
1
PRODUCT SHOWCASE
Are you staying on top of your game with the latest information, top tips and changing trends
in real estate? We’ve put together this Product Showcase to help you stay on top of a changing
marketplace, to be more successful and to grow your business. Highlighting the areas that
you’ve told us are most important to you, the showcase is just a sampling of the products we
have in our online store www.REALTOR.org/StoreRG, designed to help save you and your clients
time, energy and effort.
PRODUCT SHOWCASE
Association Resources
NEW! The NATIONAL ASSOCIATION OF REALTORS®
100 Years in Celebration of the American Dream Book
For 100 years, NAR members have been bringing the American dream
home for millions of people. Celebrate the Association’s centennial with
this beautiful commemorative book that tells the story of the visionaries
behind the nation’s largest trade association.
Item # 141-62 Members: $49.95 Non-Members: $69.95
What Everyone Should Know About Equal Opportunity in Housing
Inform associates, clients and customers about the requirements of fair
housing regulation. This brochure outlines the responsibilities of each
party to a transaction and provides information about fair housing law.
Sold in packages of 100.
Item # 166-799 (English)
Item # 166-796 (Spanish)
Members: $20.95 Non-Members: $31.45
NEW! The NATIONAL ASSOCIATION OF REALTORS®
100 Years in Celebration of the American Dream DVD
Celebrate a century of NAR’s history and accomplishments with this
15-minute retrospective DVD. Take a look back at what a difference
REALTORS® have made over the past 100 years and learn what’s in
store for the future as NAR embarks on its second century.
Item # 141-292 Members: $10.00 Non-Members: $15.00
Your Director Hat: A Guide to Serving as a Director on a Board
An excellent resource for anyone thinking of becoming a member of a
governing Board, starting service on a Board or a sitting Board member
who just wants a little more insight.
Item # 141-182 Members: $11.95 Non-Members: $19.95
NEW! Commemorative Centennial Poster
As part of our Centennial celebration, we have created this poster and
made it available to you FREE with a purchase. The mosaic is created
using actual member photos, showing how REALTORS® have served as
the face of real estate for the past
century. To get your free poster, go
to www.REALTOR.org/StoreRG, add
it to your cart and enter promotional
code FPOST. A rolled version is also
available for sale online.
Item # 135-02
Visit
REALTOR.org/StoreRG
Antitrust
today to view all
of our products.
Antitrust and Real Estate Video
Great for Sales Meetings and Training Sessions
Protect your business from the hazards of improper business practices
or statements. This video offers valuable insight on how antitrust issues
arise in everyday business situations. Understand the elements of illegal
agreements to fix prices and boycott competitors. Approx. 20 minutes.
Item # 126-1089V (VHS format) # 126-1089D (DVD format)
Members: $20.95 Non-Members: $31.45
Antitrust Pocket Guide for REALTORS® and REALTOR-ASSOCIATE®s
Designed for real estate licensees, this brochure offers information
and examples on how antitrust impacts current real estate practices.
Also available in Association and Board Leadership version. Sold in
packages of 5.
Item # 126-1093 Members: $20.95 Non-Members: $31.45
Product published by NAR
REALTOR® Recommends Product
Visit www.REALTOR.org/StoreRG to view and purchase all NAR products.
2
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
Quantity pricing available
PRODUCT SHOWCASE
Centennial
Brokerage Resources
Broker to Broker: Management Lessons from
America’s Most Successful Real Estate Companies
Learn how to manage your business from THE business tool for real estate
— REALTOR® magazine. This title is a compilation of articles that offer
the best tips and advice on how to manage a residential real estate brokerage. Includes articles on managing operations, people and liability issues.
Item # 141-60 Members/Non-Members: $29.95
It Pays to Work with a REALTOR®
Educate consumers about why it is important to work with a REALTOR®.
This brochure includes the key differences between a REALTOR® and a
real estate licensee, benefits that REALTORS® provide, and an overview
of REALTOR® designations and how they benefit consumers. Sold in
packages of 100.
Item # 135-30 (English) Item # 135-35 (Spanish) Members: $47.25
Why Rent When You Can Buy?
Great for first-time buyers who may be on the fence about buying a
home, this piece outlines the financial benefits of owning a home.
Mortgage interest and property tax deductions, and mortgage principal
accumulation, are depicted to support buying versus renting. Sold in
packages of 100.
Item # 186-90 (English)
Item # 186-95 (Spanish)
Members: $50.00 Non-Members: $75.00
21 Things I Wish My Broker Had Told Me:
Practical Advice for Real Estate Professionals
Written with humor and insight, this publication provides hands-on advice
that will help agents start or maintain a successful career in real estate.
This has real life stories from dozens of successful, top producing, real
estate professionals that will help new agents know what to expect and how
to succeed.
Item # 141-237 Members: $13.95 Non-Members: $18.95
• Receive a free Centennial Poster! Go to www.REALTOR.org/StoreRG
and receive a FREE Face of Real Estate Poster with a purchase when you
add the Poster to your cart and enter promotional code FPOST
• Review this Product Showcase for many of the resources you need —
go online to view them ALL at www.REALTOR.org/StoreRG
TO ORDER PRODUCTS: www.REALTOR.org/StoreRG
3
PRODUCT SHOWCASE
Home Buying/Selling
RCA Tenants-in-Common Brochure
Inform staff and clients about the commercial real estate investment
opportunity, tenants in common. The brochure contains valuable
information for real estate professionals on the risks and rewards of
this rapidly growing investment vehicle. Sold in packages of 50.
Item # 141-400 Members: $35.00 Non-Members: $40.00
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Buying
Outlines the process of purchasing a home with special focus on issues
that concern first-time buyers. It presents a variety of options for buyers to
consider during each step of the buying transaction so they can make the
best decisions for their needs. 296 pages.
Item # 141-50 Members/Non-Members: $19.95
The Insider’s Guide to Making Money in Real Estate
This practical guide covers all the basics of investing and offers insider
advice and little-known tips you won’t find anywhere else. This title
serves as a great prospecting tool for converting customers and clients
into investors.
Item # 141-76 Members/Non-Members: $16.95
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Selling
Outlines the process of selling a home. It presents a variety of issues for
homeowners to consider when deciding to sell their home, and provides
consumers with as complete a picture of the process as possible so they
can make the best decisions for their needs. 222 pages.
Item # 141-55 Members/Non-Members: $19.95
Diversity & Fair Housing
Fair Housing Video
Great for Sales Meetings and Training Sessions
This video focuses on timely fair housing topics and the complex issues
presented by fair housing regulation. Equal access to housing is a
cornerstone right for home buyers and sellers, and proper education is
vital for all real estate professionals. Approximately 20 minutes.
Item # 166-150D (DVD Format)
Members: $20.95 Non-Members: $31.45
Fair Housing Handbook — Fourth Edition
The ultimate resource for fair housing information. Included are suggested
fair housing office procedures, background on fair housing regulations,
samples of the HUD Equal Housing Opportunity poster and logo, equal
service report forms, information on the NAR/HUD partnership and a selfassessment questionnaire. 64 pages.
Item # 166-1084 Members: $26.50 Non-Members: $36.50
Fair Housing Sales: Pocket Guide
This guide reviews fair housing regulations and provides recommendations
to ensure compliance. It contains examples of the most commonly asked
questions from buyers and sellers that relate to housing discrimination
and offers the appropriate responses to those questions. 44 pages. Sold in
packages of 5.
Item # 166-81 Members: $20.95 Non-Members: $31.45
Fair Housing Rental: Pocket Guide
A must for anyone involved with the management or leasing of real estate.
The information covered includes fair housing laws, the responsibilities
of real estate professionals and checklists to ensure proper procedures.
48 pages. Sold in packages of 5.
Item # 166-153 Members: $20.95 Non-Members: $31.45
Product published by NAR
REALTOR® Recommends Product
Visit www.REALTOR.org/StoreRG to view and purchase all NAR products.
4
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
Quantity pricing available
Preparing Your Home To Sell DVD
It’s difficult to confront owners in this
sensitive area, but they must know
the importance of converting their home
from LIVING to SHOWING condition.
This DVD will help increase the value and
sales price of your listings. 16 minutes.
English and Spanish subtitles.
Item # 141-178
Members: $39.00 Non-Members: $44.00
PRODUCT SHOWCASE
Commercial & Investment
Go online
and purchase
today!
Stage Your Home For Profit
This book and DVD shows you and your clients the techniques to easily and
profitably prepare a home for sale through staging. Includes a 126-page
book (with 70 color photos) and 50-minute DVD.
Item # 141-137 Members: $29.95 Non-Members: $39.95
Legal Issues
Real Estate Brokerage Essentials®:
Managing Legal and Business Issues — 3rd Edition
The ultimate information source for brokers to help minimize the risk of
legal liability. Whether you read it cover to cover or keep it handy as a desk
reference, Managing Legal and Business Issues can help you recognize
and manage situations that most frequently result in litigation.
Item # 126-358 Members: $52.45 Non-Members: $73.45
Workplace Harassment: Awareness and Prevention Pocket Guide
Completely revised to cover all workplace harassment issues!
An excellent reference guide to the types of workplace harassment, the
liability issues surrounding workplace harassment and suggestions on
reporting and investigating claims. 32 pages. Sold in packages of 5.
Item # 126-149 Members: $20.95 Non-Members: $31.45
• Receive a free Centennial Poster! Go to www.REALTOR.org/StoreRG
and receive a FREE Face of Real Estate Poster with a purchase when you
add the Poster to your cart and enter promotional code FPOST
• Review this Product Showcase for many of the resources you need —
go online to view them ALL at www.REALTOR.org/StoreRG
TO ORDER PRODUCTS: www.REALTOR.org/StoreRG
5
PRODUCT SHOWCASE
Property Disclosure
RESPA Do’s and Don’ts Card
This card helps licensees to better understand and comply with the Real
Estate Settlement Procedures Act (RESPA) by providing RESPA “Do’s” on
one side and RESPA “Don’ts” on the other side. Sold in packages of 100.
Item # 126-100 Members: $25.00 Non-Members: $35.00
Lead-Based Paint Reference Guide
This is the must-have guide for brokers and agents to help them
understand EPA/HUD lead-based paint regulations. It provides facts
and information about the regulations from a compliance and risk
management perspective. 24 pages. Sold in packages of 5.
Item # 141-558 Members: $26.50 Non-Members: $36.50
RESPA AfBA Do’s and Don’ts Card
Make sure your settlement business arrangements comply with RESPA
with this great quick reference tool. This laminated card provides an
overview of what RESPA allows and prohibits when it comes to settlement
business affiliations. Sold in packages of 100.
Item # 126-115 Members: $25.00 Non-Members: $35.00
REALTOR® Safety
Mortgages
Learn How to Avoid Foreclosure and Keep Your Home
Produced by NAR, the Center for Responsible Lending and NeighborWorks®,
this brochure explains the types of mortgages that are placing families
at risk. It provides suggestions for getting help by talking to a REALTOR®
and a reputable counseling organization, and urges borrowers to work
with experts and their lender as soon as possible. Sold in packages of 50.
Item # 126-126 Members: $20.00 Non-Members: $30.00
How to Avoid Predatory Lending
Finding an affordable home loan with fair terms and reasonable costs is
a crucial step towards achieving homeownership. This brochure, produced
jointly by NAR and the Center for Responsible Lending, identifies warning
signs of predatory loans. It also gives tips to consumers on how to avoid
them, including questions they should ask when shopping for a loan. Sold
in packages of 50.
Item # 126-135 Members: $20.00 Non-Members: $30.00
Learn About FHA Mortgages
This brochure, produced by NAR, FHA, and the Department of Housing
and Urban Development, outlines the changes to FHA, how to qualify for
an FHA mortgage, and other resources available from FHA, HUD and NAR.
Sold in packages of 50.
Item # 126-128 Members: $20.00 Non-Members: $30.00
Property Disclosure
A Guide to Mold, Moisture and Your Home
This information guide, created by the EPA, educates consumers with
a mold problem about why mold develops in the home, general recommendations for removing it and ways to prevent it from returning.
Sold in packages of 5.
Item # 141-24 Members: $21.00 Non-Members: $31.50
Property Disclosures Pocket Guide
Protect yourself from disclosure liabilities. This guide contains the
recommended use of disclosure forms, steps to limit broker liability,
foundations of misrepresentation liability, stigmatized property and
remedies for failure to disclose. 40 pages. Sold in packages of 5.
Item # 126-343 Members: $20.95 Non-Members: $31.45
Product published by NAR
REALTOR® Recommends Product
Visit www.REALTOR.org/StoreRG to view and purchase all NAR products.
6
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
Quantity pricing available
PRODUCT SHOWCASE
Legal Issues (cont.)
REALTOR® Safety Tip Card
This handy laminated card contains at-a-glance reminders from NAR to
help keep you safe. Sold in packages of 100.
Item # 150-50 Members/Non-Members: $10.00
The Safety Minute: 01
This book provides safety and security fundamentals in the post 9/11
world. Through this book, you’ll discover:
• 10 Types of Personal Security
• 10 Laws of Survival
• 10 Fundamentals of Self-Defense
Item # 141-115 Members: $19.95 Non-Members: $24.95
Research
NEW! 2007 NAR Profile of Home Buyers and Sellers
Who are today’s home buyers and sellers? Do they use the services of a
real estate professional? What role does the Internet play? These questions
and many more are answered in this profile of home buyers and sellers.
Item # 186-45-07 Members: $50.00 Non-Members: $125.00
NEW! 2007 Profile of Buyers’ Home Feature Preferences
This report describes the home features that buyers considered most
crucial during their home search. With regional and demographic analysis,
and the incremental dollar values that buyers place on particular features,
this report can be an effective tool to use in pricing homes and serving
your customers.
Item # 186-75-07 Members: $50.00 Non-Members: $125.00
NEW! “Selling Green” Pocket Card
This newly released pocket card by NAR Research explores consumers’
preferences for energy-efficient products and services. It also evaluates
the characteristics of home buyers and their home feature preferences
in regards to energy efficiency. Sold in packages of 50.
Item # 186-08 Members: $25.00 Non-Members: $35.00
• Receive a free Centennial Poster! Go to www.REALTOR.org/StoreRG
and receive a FREE Face of Real Estate Poster with a purchase when you
add the Poster to your cart and enter promotional code FPOST
• Review this Product Showcase for many of the resources you need —
go online to view them ALL at www.REALTOR.org/StoreRG
TO ORDER PRODUCTS: www.REALTOR.org/StoreRG
7
Sales & Marketing
1,200 Great Sales Tips for Real Estate Pros
The best and most practical tips from REALTOR® magazine — all in one
volume! If you want to get ahead and consistently grow your income, this
book will instantly become your go-to resource for every day and every deal.
Item # 141-61 Members/Non-Members: $24.95
PRODUCT SHOWCASE
The Big Book of Real Estate Ads, Third Edition
Packed with more than 1,000 ready-to-use ads, this must-have book
helps agents spend their time selling, not writing. This resource takes the
agony out of preparing classified ads and helps professionals maximize
the power of their marketing dollars. Includes sample CD.
Item # 141-273 Members/Non-Members: $42.95
Power Real Estate Letters
Correspondence is an essential part of an agent or broker’s day-to-day
business. This title offers professionals a variety of letters that can be
adopted for any circumstance, thereby saving time and resources. An
excellent resource for both new and experienced agents, this volume is
a superb addition to your library. Includes sample CD.
Item # 141-272 Members/Non-Members: $29.95
Real Estate Advertising Made Easy, Seventh Edition
This international best seller is a complete marketing tool for anyone
involved in real estate. For more than 20 years, this publication has
provided thousands of mix and match ad combinations to increase your
real estate business.
Item # 141-121 Members: $29.95 Non-Members: $34.95
RELAY®
Transaction management platform
See page 11
SentriLock/REALTOR® Lockbox NXT
Official lockbox solution of NAR
See page 12
ZipForm®
Real estate forms software
See page 12
REALTOR Team Store®
REALTOR® branded products
See page 13
Technology
Real Estate Technology Guide
The technology world constantly reinvents itself and presents new paths
for success. This book demonstrates how to make better use of the
technology you already have, and helps you plan the next step in making
your office a leader.
Item # 141-246 Members: $22.95 Non-Members: $27.95
Creating E-Mail Newsletters:
A Practical Guide for the Real Estate Community
The ultimate guide for those contemplating an e-mail newsletter or a
Web site. Includes a step-by-step guide that demonstrates how to
successfully implement e-mail newsletter campaigns that best fit your
time, budget, resources and expertise.
Item # 141-133 Members: $19.95 Non-Members: $24.95
Put Your Business Online
A complete guide that describes everything you need to know, from start
to finish, to achieve a successful online real estate Web site — even if you
already have one. The book is packed with “real world” information, tips
and secrets written in plain English for non-techies.
Item # 141-161 Members: $19.95 Non-Members: $24.95
Product published by NAR
NAR encourages REALTORS® to take note of the
following NAR REALTOR Benefits® PARTNERS, which play an integral
role in your member benefits.
REALTOR® Recommends Product
REALTOR.com®
NAR’s official consumer real estate Web site
See page 13
ABR®/ ABRMsm
Buyer Representation Designations
See page 14
e-PRO®
NAR’s Technology and Internet certification program
See page 14
SRES®
Seniors Real Estate Specialist Designation
See page 14
Quantity pricing available
REALTOR® Owned & Operated means the company or program is owned or operated by one or more REALTOR® Associations.
• Receive a free Centennial Poster! Go to www.REALTOR.org/StoreRG
and receive a FREE Face of Real Estate Poster with a purchase when you
add the Poster to your cart and enter promotional code FPOST
• Review this Product Showcase for many of the resources you need —
go online to view them ALL at www.REALTOR.org/StoreRG
8
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
NAR benefits...
better than ever!
Announcing
To make it easier for consumers to
find you and your properties,
we’ve now added:
Why do these FREE benefits
matter to you?
• Because a buyer is 9 times more likely
to find their home on the Internet than
in a newspaper.1
• Because all of your listings appear on
Neighborhood information &
• school
reports on your listings
• More photos of your properties
listings updated multiple
• More
times a day
• REALTOR.com® for mobile phones
An all new site redesign to drive
• more
consumers to you faster
QUESTIONS ABOUT YOUR BENEFITS?
CALL
8 0 0 .2 4 6 .1 9 0 1
REALTOR.com®.
• Because buyers and sellers spend 4
times longer on REALTOR.com® than
any other real estate portal.2
CLICK
www.TourTheNewREALTOR.com
Learn how to leverage your benefits,
discover new premium services,
and generate more business!
1
2007 National Association of REALTORS® Profile of Home Buyers and Sellers
2
Media Metrix - Number of total minutes spent on REALTOR.com® - January 2008
©2008 REALTOR.com® All rights reserved
®
REALTOR Benefits Program Partners
DELL
BENEFITS
FOR NAR
MEMBERS
Great discounts on Dell’s extensive
selection of hardware, software, and
peripherals
PARTNER OFFERS
Smart and practical — just like you! Use this catalog as your guide to value-added offers and
savings created just for you on the products and services you use every day from NAR partners you
can trust.
Let your membership reward you with two unique offers available to you FREE, as a member of NAR:
• Chase Card Services — $64 credit after your first use of the official REALTOR® Visa® card
• Lowe’s®— Register at LowesRealtorBenefits.com for a FREE marketing system that provides
valuable savings coupons and offers a FREE, personalized, direct mail tool.
REALTOR
Benefits®
Program
partner, Dell,
offers NAR
members
discounts† on
Dell Products.
Remember to always mention your NAR membership to receive these special offers and check
www.REALTOR.org/RealtorBenefits often for the most up-to-date information about the Program.
You can also always call the REALTOR Benefits® Help Line at 1-800-NAR-5233 to learn about the
latest in partner offers just for REALTORS® or to speak to a member of NAR’s REALTOR Benefits®
team — they’ll be there to answer your questions about the program.
REALTOR® Owned & Operated
NAR encourages REALTORS® to take special note of NAR REALTOR Benefits® partners displaying the
REALTOR® Owned & Operated logo. The companies and programs are owned or operated by one or
more REALTOR® Associations and play an integral role in your member benefits.
REMINDER: Always mention your NAR membership or provide your NRDS number to receive the full benefit from each partner.
Dedicated sales lines for NAR members
Sales representatives who understand your
technology needs and can recommend
solutions to help improve productivity
Promotional pricing throughout the year
that is above your standard discount
Insurance & Warranties
Company: American Home Shield® (AHS®) — Home warranties
Offer:
American Home Shield® provides home warranty plans that
cover breakdowns of a home’s covered systems and appliances.
Contact: www.ahswarranty.com/nar or 1-866-627-7253
Technology advice, tips, and solutions at
DELL.COM/sb360
Company: Geo. F. Brown & Sons, Inc. — Errors and Omissions Insurance
Offer:
Geo. F. Brown & Sons offers a Real Estate Errors & Omissions
Insurance product that provides very comprehensive coverage for every
aspect of the real estate industry at a very competitive price.
Special
Subscribe to RELAY® and get up to a $2,500 reduction in the
Offer:
deductible on your E&O Insurance.
Contact: www.gfbgroup.com or 1-888-372-6262
TO TAKE ADVANTAGE OF THESE
BENEFITS, CALL YOUR DEDICATED SALES
TEAM AT 1-877-648-3355.
DELL.COM/NAR
Company: Liberty Mutual — Auto and home insurance
Offer:
Group Savings Plus® offers premium protection and special
pricing on auto and home insurance, with convenient payment plans and
24-hour roadside assistance and claims service.
Contact: www.libertymutual.com/lm/nar or 1-800-733-7830
One stop shopping for all your
technology needs
† NAR DISCOUNT: Your NAR discount is not necessarily combinable with other Dell promotions. Please
call your sales representative to get the best available price. TRADEMARKS/COPYRIGHT NOTICES:
Dell names and logos are trademarks of Dell Inc. © 2008 Dell Inc. All rights reserved.
1-800-NAR-5233
www.REALTOR.org/RealtorBenefits
9
PARTNER OFFERS
Technology
Company: Marsh Affinity Group Services — Health and welfare
insurance
Offer:
Select from health, life, dental and disability insurance carriers
with ratings of “A-” or better to bring you competitive pricing. Marsh also
offers more convenience with an online “no obligation” 24/7 quoting system
for its health insurance options.
Contact: www.personal-plans.com/insnar or 1-800-626-6983
Company: GotVMail — Virtual phone system
Offer:
Receive 400 free minutes of GotVMail’s powerful telephone
call forwarding, voice messaging and fax-on-demand service. As an added
benefit, GotVMail will waive the activation fee for a limited time — a
combined value of nearly $50. Plans start at just $9.95 a month.
Contact: www.GotVMail.com/nar or 1-800-820-8210 and mention your
NAR membership
Financial Services
Company: Hostway — Web hosting and services
Offer:
NAR members receive up to a 15% discount on Hostway’s
reliable, user-friendly Web services that empower real estate professionals
to grow their online presence. Contact Hostway to assist with Web hosting,
Web site design, e-mail and managed pay-per-click search engine
marketing campaigns.
Contact: www.hostway.com/NAR or 1-866-736-7654
Company: Chase Card Services — Official REALTOR® Visa® credit cards
Offer:
Chase offers the official REALTOR® Platinum Visa® and the
new REALTOR® Business Visa® card. Both come with no annual fee, a low
APR, a 5% discount on all purchases at the REALTOR.org Store, the ability
to personalize your card and FREE reward programs.
Special
Receive a $64 statement credit when you apply for the
Offer:
REALTOR® Platinum Visa® consumer card using the dedicated
contact information below. ($64 credit is applied subject to application
approval and after your first purchase.)
Contact: www.chase.com/applyrealtor or 1-866-VISA-NAR (1-866-847-2627)
NEW for 2008:
Company: REALTORS® Federal Credit Union — Internet-based
credit union
Offer:
Recognizing the special financial service needs of REALTORS®,
NAR is creating a REALTOR® friendly credit union. The credit union will be
Internet-based, with plans for a U.S. call center operation, and will handle
loan applications and account transactions on a 24/7 basis. Expected
to launch in late 2008, the credit union will be a wholly-independent,
member-owned legal entity.
Contact: www.REALTOR.org/about_nar/creditunion.html
Be sure to sign up to receive information as it becomes available.
Technology
Company: Dell Inc. — Full line of small business technology products
Offer:
The world’s leading direct computer systems company offers
NAR members discounts on all Dell desktops, notebooks, workstations,
servers, storage, and a complete range of software and peripherals, which
includes printers, cameras, GPS devices and more!
Contact: www.dell.com/NAR or 1-877-648-3355
(Mon.-Fri. 7 am-9 pm CST or Sat. 8 am-6 pm CST); mention NAR
Company: InternetCrusade®— Domain
names
Offer:
Internet Crusade® provides a
suite of domain name services with no hidden
fees and a fast and easy registration process,
allowing REALTORS® to market more effectively
on the Internet.
Contact: http://NAR.InternetCrusade.com
PARTNER OFFERS
Insurance & Warranties (cont.)
Save time
and money
with valuable
benefits from
partners you
can trust.
Company: Lenovo™— Full line of technology
products
Offer:
Save up to 15% on select awardwinning ThinkPad® notebooks, ThinkCentre™
desktops and accessories. Visit the Web site
often, as special limited time eCoupons are
provided frequently. Free standard shipping for all orders placed online!
Contact: www.lenovo.com/nar or 1-800-426-7235, option 1, ext 3887
Company: RELAY®— Transaction management
platform
Offer:
RELAY® by RE FormsNet (REFN) is the easy-to-use
Internet tool that lets agents connect to today’s active clients through
a custom-branded and secure transaction Web site 24/7. Streamline
your business with RELAY® by managing documents and transactions
and connecting directly to your forms on ZipForm® and WINForms®
with one-click integration. Combine forms and data into a professional
and interactive online transaction. Create custom CD-ROM files of your
client’s transaction making a great closing gift and marketing tool.
Contact: www.reformsnet.com/relay or 1-866-736-7328
REALTOR® Owned & Operated means the company or program is owned or operated by one or more
REALTOR® Associations.
10
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
1-800-NAR-5233
www.REALTOR.org/RealtorBenefits
11
PARTNER OFFERS
Marketing
Company: SentriLock/REALTOR® Lockbox NXT —
Official lockbox solution of NAR
Offer:
In 2008, SentriLock introduced REALTOR® Lockbox NXT and
REALTOR® Lockbox NXT Wireless products, which provide features and
benefits never before available in any lockbox system. Unlike any other
lockbox, agents use their SentriCard, an electronic keycard the size of a
credit card, to open the boxes. REALTOR® Lockbox NXT is sold through
Associations and MLSs under contract with SentriLock.
Contact: www.sentrilock.com or 1-866-736-2322
Company: InfoUSA®— Sales leads and mailing lists
Offer:
InfoUSA® offers Salesgenie.com™, the only prospecting tool
you’ll ever need to boost sales and get ahead of the competition! With
Salesgenie.com, you have unlimited access to the finest sales leads
and mailing lists in the industry…available 24/7. You can find the right
prospects from 12 databases, including 210 million U.S. consumers
and 14 million U.S. businesses. Contact InfoUSA® today for a free trial
and special pricing on the monthly subscription fee!
Contact: www.salesgenie.com/nar or 1-866-872-8120
Have your 9-digit NRDS # ready to receive special NAR pricing.
Company: ZipForm®— Real estate forms software
Offer:
ZipForm® by RE FormsNet (REFN) is the official forms software
of NAR. ZipForm® is a powerful, easy-to-use software program that is
helping real estate agents across the country increase productivity while
decreasing the amount of time spent doing paperwork. With both the
ZipForm®Desktop and ZipForm®Online versions, information entered into a
form auto-populates all forms within a transaction — eliminating double
entry of data. REFN offers Association Partnerships, MLS Integration,
Special Agent and Broker Tools and Packages, Desktop and Online Programs,
Macintosh and Mobile versions, TMS Integration and Electronic Signatures.
Contact: www.zipform.com or 1-866-MY-FORMS (1-866-693-6767)
Marketing
Benefits for
the office or
your home.
Company: PsPrint — Print, direct mail
and design services
Offer:
PsPrint delivers exceptional
printing, direct mail and design services for
real estate professionals. And, as an NAR
member, you are entitled to a 20% discount
on your first order and a 5% discount on all subsequent orders, with no
limits. Whether it’s business cards and letterhead, brochures or postcards,
flyers or notepads, PsPrint is like having your own dedicated marketing team.
Contact: www.psprint.com/nar and apply coupon code CH10
or 1-800-511-2009
Company: eNeighborhoods — Neighborhood reports and agent
marketing tools
Offer:
The eNeighborhoods system allows you to manage contacts
and marketing campaigns, as well as create high-impact, personalized
neighborhood reports, CMAs, buyer tours, flyers and maps. You can also
send unique, personalized newsletters with the direct mail service.
Contact: www.eNeighborhoods.com/realtorbenefits or 1-877-363-4442
Company: REALTOR Team Store®—
REALTOR® branded products
Offer:
NAR’s official supplier of REALTOR® premium incentive products,
offering a wide array of promotional products, including lapel pins, bags,
hats, apparel and more!
Contact: www.realtorteamstore.com or 1-888-750-3343
Company: Entertainment® book — Coupon book*
Offer:
Drive repeat business with Entertainment® books. REALTORS®
save more than 50% on Entertainment® books for closing and holiday
gifts. This unique customer gift puts your name in front of your customers
every time they reach for the $1000s in coupons for a variety of local and
national merchants.
Contact: www.entertainment.com/nar or 1-800-672-3053 and mention
code RE9NAR and your 9-digit NRDS number
Company: REALTOR.com®— Proven marketing for
today’s changing marketplace
Offer:
Use the tools that have been incorporated into the marketing plans
of America’s top producing agents. The #1 real estate site, REALTOR.com®, can
provide an effective solution to help you secure more listings and reach more
buyers. Whether you need to turn your name into a household brand, position
yourself as a neighborhood expert or target the lucrative expired listing market,
we can help.
Contact: www.SolutionCenter.REALTOR.com or 1-800-878-4166
REALTOR® Owned & Operated means the company or program is owned or operated by one or more
REALTOR® Associations.
12
Company: Lowe’s®— FREE, personalized, direct marketing tool; Gift cards
Special
Lowe’s® provides REALTORS® with an exciting, FREE client
Offer:
relationship-building online marketing tool where Lowe’s will work
hand-in-hand with you to send customizable direct mail pieces delivering
valuable coupons, rebate offers, and helpful tips and ideas for the home to
your customers and clients — on your behalf. In 2008, REALTORS® will also
find customizable e-mail and e-newsletter options with helpful content and
additional offers to send to clients.
Also, purchase Lowe’s gift cards at a 5% discount only through
LowesRealtorBenefits.com (discount not available in stores or on Lowes.com).
Contact: www.LowesRealtorBenefits.com
Have your 9-digit NRDS number ready.
Company: AgentCasts — Real estate video tours, marketing videos
and podcasting
Offer:
AgentCasts delivers real estate video tours, marketing videos
and podcasting directly to real estate sellers within a smart, efficient and
empowering platform. Our services offer you the fully optimized benefits of
real estate video without having to master the technology, abandon your
budget or waste any of your valuable time.
Special
As an NAR member, you are entitled to a special 10% discount
Offer:
on orders placed.
Contact: www.agentcasts.com/nar or 1-888-973-8437
*Offer good while supplies last.
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
PARTNER OFFERS
Technology (cont.)
To receive this benefit you must be an MLS participant and your MLS must be a REALTOR.com®
data content provider.
1-800-NAR-5233
www.REALTOR.org/RealtorBenefits
13
PARTNER OFFERS
Office Solutions
Company: ABR®/ ABRMsm —
Buyer Representation Designations
Offer:
The Real Estate Buyers Agent Council (REBAC) promotes
superior buyer representation skills and services. The Accredited Buyer
Representative (ABR®) designation enhances buyer representation skills
and provides proof to prospective buyer-clients of proficiency in servicing
their unique needs. The Accredited Buyer Representative Manager (ABRMsm)
designation is for owners, brokers and managers who have buyer representation in their company’s service offerings.
Special
REBAC offers a 10% discount for the online version of
Offer:
courses created and owned by REBAC and delivered via
REALTOR® University.
Contact: www.REBAC.net/realtor_benefits.htm
Enter code “ABRNOW” or “ABRMNOW” when you check out or 1-800-648-6224
Company: FedEx® — Shipping services
Offer:
Reduce shipping costs with FedEx® — NAR’s exclusive provider
of shipping services. NAR members receive special discounts on a variety
of delivery options. Discounts vary depending on type of service. NAR
members can also leverage the power of FedEx® tools and services online.
Contact: www.fedex.com/nar and enter code LCRS8P15 or
1-866-869-1171 and reference NAR code 155-15
Company: e-PRO®— NAR’s Technology and Internet
certification program
Offer:
The e-PRO® certification is a revolutionary training program
presented entirely online to certify real estate agents and brokers as
Internet Professionals. Join the more than 45,000 professionals who are on
their way to success in the world of online real estate.
Contact: www.eProNAR.com or 1-866-377-0627
Company: SRES® — Seniors Real Estate
Specialist Designation
Offer:
The Seniors Real Estate Specialist (SRES®) designation is
the only one of its kind recognized by NAR. Students who are awarded the
SRES® designation are specifically trained to understand the distinct real
estate goals, concerns and needs of seniors today.
Special
The SRES® Council offers NAR members a 10% discount on the
Offer:
designation course delivered online via REALTOR® University.
Contact: www.SRES.org/realtor_benefits.htm
Enter code “SRESNOW” when you check out or 1-800-500-4564
PARTNER OFFERS
Educational Tools
Company: Pitney Bowes — Postage and mailing services
Offer:
Receive a 90-day free trial of the Pitney Bowes mailstation™
digital mailing system and $50 in free postage coupons. Save money
with an integrated scale that automatically calculates and sets the exact
amount of postage you need. Never overpay for postage again!
Contact: www.pbmailstation.com/nar or 1-800-376-3093 and refer to
order number 999991795
Company: Xerox®— Copiers, printers, fax machines and scanners
Offer:
Get more listings, increase your sales and stand out from the
competition with the Xerox® family of multifunctional devices that can print,
copy, scan and fax — both in color and black and white. Take advantage of
the special savings on Xerox® products available for NAR members.
Contact: www.xids.com/nasg/
assocmrkt/nar.html or 1-800-ASK-XEROX
(1-800-275-9376), ext. NAR (627) and
mention reference code 0706978
Industry News
Visit partner
Web sites
for details
and offers.
Company: RISMedia — Real Estate
magazine
Offer:
Members can save 40–55%
on Real Estate magazine. RISMedia also
provides real estate news online and daily news e-mails. REALTORS® can
gain access to strategies and ideas targeted at top brokers and industry
leaders with the Power Broker Network Report and Power Team Report
monthly subscriptions.
Contact: www.rismedia.com or 1-800-724-6000
REALTOR® Owned & Operated means the company or program is owned or operated by one or more
REALTOR® Associations.
14
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
1-800-NAR-5233
www.REALTOR.org/RealtorBenefits
15
Travel
PARTNER OFFERS
Company: Avis — Car rental
Offer:
As an NAR member, you can save up to 25% off your car
rental with Avis just by mentioning your Avis Worldwide Discount (AWD)
# A009700 when making a reservation. Be sure to use your AWD every
time you rent in addition to coupon savings. At Avis, “We Try Harder” to
make your trip better!
Contact: www.avis.com/nar or 1-800-525-7551 and reference your
NAR AWD # A009700
Company: Budget — Car rental
Offer:
Whether you’re renting for business or leisure, you can
save up to 20% off every time you rent with Budget. Simply mention your
NAR/Budget Corporate Discount (BCD) # Y490600 when making your
reservations. Use your member discount in combination with coupon offers
for additional savings!
Contact: www.budget.com/nar or 1-800-826-3703 and reference your
NAR BCD # Y490600
Company: Hertz — Car rental
Offer:
Your NAR membership entitles you to year-round discounts
with Hertz. In addition to your REALTOR Benefits® discount, you can receive
additional value-added coupon offers.
Contact: For reservations, visit www.hertz.com, call your travel agent
or call Hertz at 1-800-654-2200. Be sure to mention your NAR/Hertz
CDP # 182806.
For the most up-to-date information on all REALTOR Benefits® Program Partners, visit
www.REALTOR.org/RealtorBenefits.
For details on individual partners or their offers, please visit the partner Web sites or call
them using the contact information in each listing.
16
REALTOR BENEFITS® PROGRAM RESOURCE GUIDE
®
This Guide provides you with a comprehensive collection of industry publications, as well as offers
and savings from trusted NAR alliance partners, all through NAR’s REALTOR Benefits® Program.
We invite you to browse the orange-tabbed pages to review the product showcase and the
green-tabbed pages to peruse the special offerings from NAR alliance partners.
Table of Contents
1
REALTOR Benefits® Product Showcase
1 REALTOR.org Store
Invaluable resource to find all the products to help super charge your career
2
3
4
5
6
7
8
9
Centennial, Antitrust
Association Resources, Brokerage Resources
Commercial & Investment, Diversity & Fair Housing
Home Buying/Selling, Legal Issues
Mortgages, Property Disclosure
REALTOR® Safety, Research
Sales & Marketing, Technology
REALTOR Benefits® Program Partners
9 Insurance & Warranties
American Home Shield®— Home warranties
Geo. F. Brown & Sons, Inc. — Errors and Omissions Insurance
Liberty Mutual — Auto and home insurance
Marsh Affinity Group Services — Health and welfare insurance
10
Financial Services
Chase Card Services — Official REALTOR® Visa® credit cards
REALTORS® Federal Credit Union — Internet-based credit union
10
Technology
Dell Inc. — Full line of technology products
GotVMail — Virtual phone system
Hostway — Web hosting and services
InternetCrusade®— Domain names
Lenovo™— Full line of technology products
RELAY™— Transaction management platform
SentriLock/REALTOR® Lockbox NXT — Official lockbox solution of NAR
ZipForm®— Real estate forms software
12
Marketing
AgentCasts — Real estate video tours, marketing videos and podcasting
eNeighborhoods — Neighborhood reports and marketing tools
Entertainment® book — Coupon book
InfoUSA®/SalesGenie.com™— Sales leads and mailing lists
Lowe’s®— Free, personalized, direct marketing tool; Gift cards
PsPrint — Print, direct mail and design services
REALTOR Team Store®— REALTOR® branded products
REALTOR.com®— Proven marketing for today’s changing marketplace
Talking House®— Listings & Leads Program
14
Educational Tools
ABR®/ABRMsm— Buyer Representation Designations
e-PRO®— NAR’s Technology and Internet certification program
SRES®— Seniors Real Estate Specialist designation
15
Office Solutions
FedEx — Shipping services
Pitney Bowes — Postage and mailing services
Xerox®— Copiers, printers, fax machines and scanners
15
Industry News
RISMedia — Real Estate magazine
16
Travel
Avis — Car rental
Budget — Car rental
Hertz — Car rental
Index
REALTOR Benefits® Publications
1,200 Great Sales Tips for Real Estate Pros .. 8
21 Things I Wish My Broker Had Told Me:
Practical Advice for Real Estate
Professionals.............................................. 3
2007 NAR Profile of Home Buyers
and Sellers ................................................ 7
2007 Profile of Buyers’ Home Feature
Preferences ................................................ 7
A Guide to Mold, Moisture and Your Home ... 6
Antitrust and Real Estate Video ................. 2
Antitrust Pocket Guide for REALTORS®
and REALTOR-ASSOCIATE®s ....................... 2
Broker to Broker: Management Lessons
from America’s Most Successful
Real Estate Companies .............................. 3
Creating E-Mail Newsletters....................... 8
Fair Housing Sales: Pocket Guide ............... 4
Fair Housing Rental: Pocket Guide ............. 4
Fair Housing Handbook, Fourth Edition ...... 4
Fair Housing Video ..................................... 4
How to Avoid Predatory Lending ................. 6
It Pays to Work with a REALTOR® ................ 3
Lead-Based Paint Reference Guide ............ 7
Learn About FHA Mortgages ....................... 6
Learn How to Avoid Foreclosure and
Keep Your Home.......................................... 6
Power Real Estate Letters........................... 8
Preparing Your Home to Sell DVD................ 5
Property Disclosures Pocket Guide ............. 6
Put Your Business Online ........................... 8
RCA Tenants-in-Common Brochure ............ 4
Real Estate Advertising Made Easy,
Seventh Edition. ......................................... 8
Real Estate Brokerage Essentials® ............ 5
Real Estate Technology Guide..................... 8
REALTOR® Safety Tip Card.......................... 7
RESPA AfBA Do’s and Don’ts Card .............. 6
RESPA Do’s and Don’ts Card ...................... 6
“Selling Green” Pocket Card....................... 7
Stage Your Home For Profit (Book/DVD) ...... 5
The Big Book Of Real Estate Ads,
Third Edition .............................................. 8
The Insider’s Guide to Making Money
in Real Estate............................................. 4
The NATIONAL ASSOCIATION OF REALTORS®
100 Years in Celebration of the American
Dream Book ................................................ 2
The NATIONAL ASSOCIATION OF REALTORS®
100 Years in Celebration of the American
Dream DVD ................................................. 2
The NATIONAL ASSOCIATION OF REALTORS®
Commemorative Centennial Poster ............ 2
The NATIONAL ASSOCIATION OF REALTORS®
Guide to Home Buying ................................ 5
The NATIONAL ASSOCIATION OF REALTORS®
Guide to Home Selling ................................ 5
The Safety Minute: 01................................. 7
What Everyone Should Know About
Equal Opportunity in Housing..................... 3
Why Rent When You Can Buy? .................... 3
Workplace Harassment: Awareness and
Prevention Pocket Guide ............................. 5
Your Director Hat: A Guide to Serving as a
Director on a Board .................................... 3
REALTOR Benefits® Program Partners
REALTOR® Owned & Operated ........ 9, 11–14
Automotive
Car Rental ................................................ 16
Educational Tools
Internet/Online Certification ..................... 14
Designations/Certifications ...................... 14
Financial Services
REALTOR® Credit Card ............................. 10
REALTORS® Federal Credit Union ............. 10
Industry News
Magazine.................................................. 15
Insurance & Warranties
Auto Insurance ........................................... 9
Dental Insurance ...................................... 10
Disability Insurance ................................. 10
Errors and Omissions Insurance................. 9
Health Insurance ...................................... 10
Home Insurance ......................................... 9
Home Warranty Plans ................................. 9
Life Insurance .......................................... 10
Marketing
Apparel..................................................... 13
Closing Gifts ...................................... 12, 13
Direct Mail.......................................... 12, 13
Home Improvement .................................. 13
Mailing Lists ............................................ 13
Market Yourself .................................. 12, 13
Neighborhood Information ........................ 12
Printing .................................................... 13
Promotional Products ............................... 13
Prospecting .............................................. 13
REALTOR® Pins......................................... 13
Sales Leads ........................................ 13, 14
Videos and Podcasting ............................. 12
Office Solutions
Copiers ..................................................... 15
Document Management Solutions ............ 11
Fax Machines ........................................... 15
Forms Software ........................................ 12
Postage and Mailing ................................ 15
Printers .............................................. 10, 15
Scanners ............................................ 10, 15
Shipping Services..................................... 15
Technology
Computers.......................................... 10, 11
Digital Cameras ....................................... 10
Domain Name Registration ...................... 11
GPS Systems ............................................ 10
Lockboxes ................................................. 12
Online Property Listings ........................... 13
Printers and Scanners ........................ 10, 15
Software ............................................. 10, 12
Transaction Management Platform .......... 11
Web Hosting and Services ........................ 11
Virtual Phone and Fax Services ................ 11
INDEX
TABLE OF CONTENTS
Your REALTOR Benefits Program