2012-10 - The Business Report of North Central Florida
Transcription
2012-10 - The Business Report of North Central Florida
North Central Florida OCTOBER 2012 www.gainesvillebizreport.com B USINESS R EPORT SOMEONE YOU SHOULD KNOW: ROAD TAX Some Alachua County roads haven’t been resurfaced in 40 years TIM GIULIANI Follow story on pg. 24 Follow story on pg. 12 Remaking a NEIGHBORHOOD Joe and Cindy Montalto have overcome many challenges since opening Magnolia Plantation in 1991, and their work has resulted in today’s Bed and Breakfast District. Follow story on pg. 20 An Entrepreneur at Any Age INSIDE Building a Strong Team 7 Office Space: Fracture 9 Renovated Space in Depot Park Leader Series-LG Many seniors are pursuing new opportunities, including starting their own businesses and sharing their wisdom with others. Follow story on pg. 18 Boost Business with Pinterest 14 16 26 News Briefs/ On The Move 27 Transactions 29 30 Calendar MENTAL ILLNESS in the Workplace Overall, businesses in the United States lose approximately $8 billion per year as a result of mental illness related issues involving employees. Follow story on pg. 11 2 The Business Report OCTOBER 2012 3 www.gainesvillebizreport.com Benefitting the Saturday, September 29, 2012 Besilu Collection, Micanopy, Florida Thank You to Our Sponsors Congenital Heart Center at UF Gainesville Today Magazine • First Federal Bank of Florida / Raymond James • Giggle Magazine Drs. Michael & Allison Haller Home Magazine • North Central Florida Business Report • Our Town Family of Magazines RTI Biologics • UF&Shands • The Village Journal • What’s Happening Publications / Gator Country • Coleen DeGroff, Realtor Dr. Doug & Macky Barrett • Crime Prevention Systems / Custom Home Entertainment • Good Life Community Healthy Steps Pediatrics • Holland & Knight • Ideal Image • Info Tech, Inc. • Lang Jewelers • Law Offices of Stephen K. Miller MindTree • Neuberger Berman Wealth Management • Rembert Family Foundation • SFI WRUF Sports Radio 850 / Country 103.7 The Gator / Florida’s 89.1 WUFT-FM • Rountree Moore Automotive Group Jackson & Layne Sasser • Showcase Restorations & Co. Inc • Tyler’s Hope / Intermed Technology Management Wells Fargo • BBI Construction Management • Charles Perry Partners, Inc. • Front Street Realty Gaineville Dermatology Aesthetic Center • Gateway Bank • Gradell Farms • Kids Doc Pediatrics Richard Allen and Susan Mastin • Gil & Becky Levy • Dr. Arlan & Edith Rosenbloom • Royal Restrooms • SunBelt Moving Co. Venture Realty of North Florida, Inc. • Allure Boutique • Aquatic Training Institute • Mitch Blanton • Ken & Angela Cornell Dave’s New York Deli • Exectech • Eric & Yvette Godet • Nancy E. Decker Pool Cleaning • Drs. Michael & Allison Haller Harold & Bonnie-Jean Lyons • PNC Wealth Management • Ponikvar & Associates, Inc. • Seide Realty • Starling Eye Group The Little Shop • WCA of Florida • XO Bijoux 4 The Business Report OCTOBER 2012 5 www.gainesvillebizreport.com B USINESS R EPORT Editorial Director Scott Schroeder Creative Director Hector Del Valle-Sosa Senior Writer Chris Eversole Interns Kara Lowe Senior Account Executive Pete Zimek Account Executives Carolyne Salt Wilson Stern Krista Mitchell Cornell Distribution Manager Ryan McDowell Operations Manager Lori White Writers Renae Cromwell Contributing Columnists Mason Alley Chris Sarabia Photographers Chris Eversole Bradley Osburn Contact: PO Box 15192, Gainesville, FL 32604 P: (352) 275-9469 F: (888) 927-2345 Email: [email protected] www.gainesvillebizreport.com © 2012 What is Important To You... is Important to Us! • • • • • Premium Carpet Cleaning Upholstery Cleaning Fabric & Fiber Protection Urine Damage Treatment Tile & Grout Cleaning & Sealing • • • • Oriental & Area Rug Cleaning Carpet Stretching Water Damage Restoration Carpet Repair tanding The Most Outs ience... Cleaning Exper E! OR IT’S FRE Call (352) 258-1357 www.CarpetSystemsPlus.com The Business Report of North Central Florida, Inc. 6 The Business Report OCTOBER 2012 7 www.gainesvillebizreport.com RECRUITING a WINNING TEAM employment aren’t As fantasy football season begins, many of us necessarily a red flag, turn our sights to creating a winning team. Fan- but you’ll want to tasy football is an easy outlet to pick individuask about them in an als with the best attributes and build a winning interview. A resume virtual team. As you try to select individuals to is the applicant’s first add to the team at your business, you may find impression. If the that building a real work team is not as simple resume is full of misas building a virtual team. As businesses grow, spelled words, missevery company reaches the point where it is ing words and poor time to add one or two more people. Every organization, this company wants to find the best for the job. The won’t likely improve big question is how to create a dream team in on the job. If you are the real world. looking for a creative Mentioning that your company is growing individual, the resume to find out what the applicant really did and will prompt recommendations from friends and will probably reflect what activities he or she simply supported. Ask neighbors and soon resumes will start pourcreativity in the margins or layout. If creativity about successes and failures for each position. ing in. Looking at one resume after another is one of the attributes you’d like in your new Always ask why the applicant left one position may make you realize that you skipped a step. employee, that’s a great fit. However, if you and moved to the next. This information will Before you decide to add an employee, take are trying to fill a routine job, you may want help you learn what motivates the applicant and the time to think about the work you hope your to gauge the applicant’s will provide him or her new employee will do. How much of your work real interest in the position with a chance to explain will you be passing on to the new employee? with a phone interview. any breaks in employWhat types of tasks will you expect the new Interviews are a great Think about how much ment. Don’t forget to ask employee to accomplish? Are you going to train source of information, but you know about a player the applicant what he or the new employee and wait for them to grow since this is the last piece she finds attractive about into the new job or are you looking for someone of the hiring puzzle, hiring before adding that player working for your comto come in and make a difference right away? employers often give it the pany and what he or she As you consider the key components of the job, least amount of time and to your fantasy team. hopes to learn in the new it is also a good idea to think about what type preparation. Before the first position. These quesof employer you are. Do you expect that things applicant arrives, here are some basics. Let the will be done exactly as you do them now? Do applicant do the most talking. A great format for tions will often give you insight into whether the applicant hopes to stay and grow with your you expect that work is accomplished and you the interview is to ask the applicant to go over company or whether the applicant views your don’t want to give detailed instructions? The their career history. Start with where they went answers to these questions will help define the to college (or other school) and why they chose position as a stepping-stone to somewhere else. Think about how much you know about a qualifications and attributes of a successful new that school. The answers to that simple quesemployee. tion will tell you a lot about what motivates the player before adding that player to your fantasy Now you know what you are looking for. So, applicant. Continue to ask about school experi- team. You’ve probably examined the player’s stats and evaluated their performance over how do you screen ences. What courses resumes and conduct did the applicant take? multiple games. Moving position by position through the resume starting with school is a interviews to be sure What were his or her long process, but it keeps the focus of the interyou find someone who Mentioning that your favorite classes and view on the applicant and lets him or her tell really meets the quali- company is growing will why? What were his or the whole career story. Use the time in the interfications and style you her greatest successes prompt recommendations in school? What were view to learn all you can about the applicant. are after? There are a Review what you wanted in your new position few items that you can from friends and neighbors. his or her most diffiand then pick the applicant who is the best easily see on a resume. cult courses and why? The first is degree Through these questions match of qualifications and attributes. Gaining a productive new employee who is successrequirements. If you are looking for someone you can learn how an applicant likes to work ful in the position will be worth the time spent with a specific degree and it’s not listed on the (large group, small group or independently). making the right pick. resume, then that candidate doesn’t have the Move on to ask about each position on the qualifications you are looking for. Another scan of the resume should look for any breaks in employment. With a tight economy, breaks in resume. Why did the applicant choose that job? What did the applicant work on? Always follow up when an applicant says, “we did…” clarify By Chris Sarabia 8 The Business Report OCTOBER 2012 www.gainesvillebizreport.com O f f i c e S PAC E : FRACTURE Fracture was conceived by co-founders Abhi Lokesh and Alex Theodore during a nonprofit volunteer trip to Africa, where they realized that framing and printing needed to be revolutionized. Fracture now prints digital photos onto glass frames, without the need for the traditional wood or metal framing materials. Fracture won a national competition from the Turnstone office furniture company in May. They unveiled the new office look in August. “The new office helps us get our mind off of what chair or desk we’re going to sit in and get our mind on production,” says Lokesh. He’s got a basketball hoop for the space above his desk that he calls his hoop of wisdom. Lokesh says they try to keep the office attitude pretty casual. They might take a ride around on one of the skateboards or all take a trip to the farmer’s market. Office pets include Buckbeak, the macaw, and dogs Watson and Sierra. “Sierra brings the vocals,” says Lokesh. Marketing director Matthew Bivens says that the name Fracture came out of a desire to have the name stick out like Google. In May, co-founder Alex Theodore said that they wanted to keep the team small, but that even a small team could make an impact and be a household name. LOCATION 112 SW Sixth St., Gainesville WEBSITE www.fractureme.com IN CURRENT LOCATION Since November 2011 WHAT THEY DO Fracture specializes in printing highquality digital photos onto glass frames. DESIGNED BY Turnstone office-furniture company, with input from the Fracture team. FUN FACT Fracture won the office makeover by participating in a national contest. The office currently features two dogs, a bird and Rosey, the office robot. 9 10 The Business Report OCTOBER 2012 www.gainesvillebizreport.com 11 MENTAL HEALTH in the Workplace Businesses can improve productivity by providing preventative services. After two DUIs and a pattern of arriving late to work, damaging her personal relationships and letting her professional responsibilities fall by the wayside, Allison knew that she had an alcohol problem. She knew that she needed help. Frustrated by where she found herself, Allison took a leave of absence from her job to seek treatment. Within one year this once completely self-sufficient woman lost her job, income, driver license, home, vehicle, and overall sense of control. The financial and emotional strain left her without many options, so she turned to Meridian Behavioral Healthcare, a local nonprofit healthcare organization that provides treatment options to individuals with mental illness and addictions. There, she received intensive care and a case plan catered to her individual needs. Over the next five months, the healthcare professionals at Meridian worked tirelessly to help Allison get her life back on track and to help achieve her professional goals. Allison explained that “Meridian staff went above and beyond what they had to do for me.” Regarding her experiences in the program, she explains that “It was a scary situation. I was intimidated by the population at Meridian at first until I realized we were all sharing a common thing, and eventually it felt like we had known each other forever. “They help you realize that it’s a disease and teach you how to manage it.” Today Allison has her disease under control and is constantly working to make amends for her actions. She still has some obstacles in her life, such as her reliance on public transportation and limitations in her career field, but thanks to Meridian, Allison says that her personal relationships are better than ever and that she has been given the tools to create a healthy lifestyle. ness, and more than five percent have conditions so severe that they are disabling for periods of time. Approximately 20 million Americans suffer from depression, which is greater than the number of people affected by coronary heart disease, cancer, or HIV/AIDS. The economic burden of depression by itself in this country is estimated at $30 billion. Mental illnesses such as depression, anxiety, and stress-related substance abuse tend to run against economic trends, meaning that the poor economic conditions that we are experiencing today cause these disorders to rise and have a negative effect on business productivity in already harsh economic climates. Overall, businesses in the United States lose approximately $8 billion per year as a result of mental-illness-related issues involving employees. This is generally due to employee absenteeism in which they take time off of work due to mental illness, or are distracted, withdrawn, and their work is slowed. These issues interfere with a person’s ability to function in the workplace and even their ability to care for themselves, making them unproductive employees and causing companies to lose time and money. American employees used about 8.8 million sick days in 2001 due to untreated or mistreated depression. The Cost of Mental Illness While “Allison’s” story is real and she is one of Meridian’s clients, we changed her name to protect her confidential health information. There are still many stigmas surrounding mental illnesses and addictions, but these challenges are more common than we would generally like to believe. One in four people around the world are affected by mental ill- Creating a Healthy Business Taking note of the substantial impact that mental illness and substance abuse has on businesses and the fact that prevention costs approximately sixtimes less than direct care, Meridian is turning its attention to the business community through its Healthy Business Program. This program offers assistance, referrals, shortterm support, and intervention services to improve the productivity and overall well-being of employees. These preventative measures can be extremely beneficial to businesses and help save money in the long run. This confidential program is designed to help employees overcome any issue that effects job performance and to improve workplace efficiency. Services include management, consultation, supervisory training, employee education, individual and motivational counseling, and assessment of mental health, substance abuse and other workplace challenges. By pinpointing issues before they arise, or at early onset, Meridian can offer a solution and help to implement preventative measures to ensure safe and productive work environments for all involved. One of the most important features of the Healthy Business program is the Mental Health First Aid training course. It gives individuals the skills to assist someone experiencing a mental health or emotional problem in a crisis situation before the proper support arrives. With the right skill set, employees can be prepared to help each other in the event that a mental health emergency arises and help those in need receive appropriate care. Other Healthy Business services include Live Scan electronic fingerprinting, background screening, and a team-building ropes course, along with varying consultation and administrative services that can increase the overall efficiency of a business. Meridian’s President/CEO Maggie Labarta stated that “Meridian’s reason for being is to invest in better, more efficient care” for its clients and its ultimate goal is to improve outcomes while reducing costs and bringing care to as many people as possible. Meridian is expanding its client base to include more individuals with private health insurances, such as Blue Cross Blue Shield and is focusing on positioning itself at the front end of prevention and wellness activities in the community. Meridian has been serving people in our community for 40 years to ensure that choice, hope, and recovery are within everyone’s reach. In hopes of changing the perception of mental health and substance disorders, Meridian is moving to integrate its services with the business and broader healthcare communities to promote prevention and improve overall the health and wellness. By Renae Cromwell 12 The Business Report OCTOBER 2012 Someone You Should Know TIM GIULIANI Tim Giuliani Building on Gainesville Chamber’s Success asked what other cities Tim Giuliani may be young, at age 30, to run would be attractive for the Gainesville Area Chamber of Commerce, him as he advanced his but he has plenty of leadership experience. career. He was stumped. He started gaining that experience when “This is the best place in he joined SWAT—Students Working Against the world for me for my Tobacco—as a sophomore at St. Augustine long-term career, a place High School. Giuliani served as SWAT’s stateon the verge of a vibrant, wide chair as a senior, and he became a spokes- world-leading economy,” man for the national Truth campaign. he says. “I was 16, and I was chairing an organization How did you develop with 16,000 members.” “It gave me a differyour interest in ent mindset. I saw first-hand how an advocacy leadership? program worked, since the campaign reduced From early on, I was tobacco use amongst middle-school students in exposed to a wide variety Florida by 50 percent.” of leaders. From a young For the past five-years, Giuliani served as vice age, I understood what president of corporate outreach and engagement was possible. I believe for the Florida Chamber of Commerce in Talwhat Margaret Mead says, lahassee. “Never doubt that a small group of thought“I worked with a very talented team to help ful, committed citizens can change the world. pass more than 70 pieces of legislation to make Indeed, it’s the only thing that ever has.” Florida’s economy globally competitive, with When Gov. Lawton Chiles launched the antivibrant communities and high paying jobs.” tobacco campaign, he said, “This is going to be Legislation for which he worked that is imporyouth-led.” You’re talking about a $60 million tant to Gainesville include the creation of the campaign, and he said, “The youth are going to Florida Growth Fund, which provides $500 mil- run it because this is a youth problem, and we lion to invest in technology companies, and the need to have a youth solution.” State Small Business Credit Initiative, which Nancy Birchall from the Department of is expected to increase Health in St. Augustine small business lending in came to me and said, the state by nearly $1 bil“Here’s an opportunity.” lion. She was a great mentor, “I really see the chamber’s Giuliani returns to and I remain in contact Gainesville, where he role as leading the with her today. served as the chamber’s community to the new membership manager How did your early from 2006 through 2008, a economy through Innovation opportunities equip period when the organizaGainesville, economic you for leadership? tion went through unpreceI came to understand what dented growth. During that development and by leadership is all about, time, he also completed providing businesses with how important inspiration a University of Florida resources to be competitive.” is to not only being sucMBA. cessful but also to having In his earlier stint at the an impact. I think people Gainesville chamber, Giuliani worked under want to be satisfied with their work, whether it’s former President and CEO Brent Christensen, mowing the lawn or leading a community-wide who resigned in June after 10 years to lead the initiative through a process. Mississippi Development Authority. There are so many stakeholders in an orgaWhile he was being interviewed, Giuliani was nization like the chamber. Since we can’t pay them, we can pay them with recognition and involvement. If they do a lot of behind-the-scenes work, it’s important to make sure that they are the ones who are getting the recognition. I don’t need it, and I want to give it to them. There’s so much here moving in the right direction. I’m being extra careful to make sure that I’m adding to what has already been a success. I’m integrating into the organization instead of the organization integrating into me. I want to bring all the parties together and ultimately be able to move the ball down the court. What are some core services that almost every chamber has, and what’s unique about this chamber? Like other chambers, we provide many networking opportunities through which members can meet like-minded individuals, whether it’s for business development or helping improve the community. Also, chambers generally advocate for business. I see the chamber’s role as leading the business community to the new economy. Innovation Gainesville is a great example of how the chamber brings people together to move everyone toward that economy. 13 www.gainesvillebizreport.com This chamber is at the cutting edge of what’s next. One area in which we do that is with young entrepreneurs. Our Entrepreneurial Resource Center is available to our members. We have entrepreneur roundtable discussions that provide people with the opportunity to meet one another and share ideas. The big idea is to create an entrepreneurial ecosystem that makes Gainesville a place where entrepreneurs want to start and grow companies. What changes have you noticed happening since you were away? How do you see the chamber being an advocate for business? How do you see the chamber bridging the gap between the young entrepreneurs and more established people? The chamber has a vision for Gainesville to become a national hub for health and green technologies. We work with both the public sector and the private sector so we can help to articulate why certain issues need to be addressed. We want companies moving into town. We want companies growing here. We don’t want them leaving. There’s a very competitive environment globally, and it’s easier to move than ever before. I was meeting with a young business owner. All he needs for his company is talented employees and an Internet connection. He could be in Gainesville. He could be in Omaha. He could be Boulder or Seattle. When it comes to concerns such as improving the development review process of government, the chamber and the business community need to have a seat at the table. We need to provide examples of the consequences, as well as the benefits, of decisions elected officials are making. It’s important that we contribute thoughtful and informed opinions. The chamber needs to be an advocate for a competitive business climate and for a strong quality of life that make the community vibrant. Nearly the entire community is behind Innovation Gainesville. It’s done a great job of articulating what this community needs to become. Brent did a tremendous job in bringing that collaboration together. It’s exciting to be in a community that’s focused on job creation and fostering an innovation economy. That is really what drew me back to Gainesville. Why is the national publicity push that Innovation Gainesville is making important? Innovation Gainesville is really big in Gainesville, but it needs to be really big in Atlanta and New York and Boston and Silicon Valley and Texas. One of the executives of MindTree was reading stories about Gainesville in the US Airways Magazine while she was sitting on a plane to Gainesville coming here for a recruitment visit. Gainesville has a great story to tell that key business decision makers need to hear. I moved here because I have connections to the city, but for Gainesville to be a magnet for talent, the story needs to get out. Abhi Lokesh, the CEO of Fracture, and Kristen Hadeed, the CEO of Student Maid, are coming onto our board of directors. I think it’s really important for the organization to be connected What are your immediate goals? with the future of the community, and this will The chamber is always looking to grow. The remain a focus of mine for my entire tenure at chamber has really raised the bar, and now the chamber. it’s a matter of telling the story so that local Today’s young entrepreneurs are what tomor- companies understand how growing an innovarow’s economy tion economy is is based on; so important to their clearly, they are business, and critically imporhow the cham“It’s exciting to be in a community tant. ber’s offerings that’s focused on job creation, fostering to members is diverse and applian innovation economy and has such The chamber cable to most provides great potential for overall economic every type of business development. That is really what drew business. services for A globally me back to Gainesville.” FloridaWorks. competitive and Why is this growing innovaimportant? tion economy The Council for Economic Outreach, the cham- raises all boats. The chamber has a great reputaber and FloridaWorks are working together on a tion in town and an important role in the comdaily basis in recruiting companies, for instance munity. MindTree and Silver Airways. It’s important to be able to plug into all our The recruitment has both a workforce compo- services, whether to expand your business nent and an economic development component. through marketing and networking activities or Neither company would have through learning information to help you grow come to Gainesville without your business. a comprehensive recruitment It’s important to be part of an organization strategy that included both that’s going to advocate for your business. elements. I’m following in pretty big footsteps with Brent. We know that the future I worked for Brent, and we remain friends. is all about talent. Having There are so many people involved and so the chamber coordinate both many really great leaders, I just want to make economic development and sure that I’m articulating their position. This workforce development is isn’t Tim’s chamber. It’s Gainesville’s chamber. paramount to Gainesville’s future. By Chris Eversole The most important thing for me long-term is talent. I would challenge you to find a company that wouldn’t tell you that its number one concern going forward is talent. 14 The Business Report OCTOBER 2012 CITY TAKING BIDS for DINING SPACES IN DEPOT The City of Gainesville is taking bids for its restaurant and cafe spaces in the newly restored historic depot building in Depot Park near downtown. The city is renovating the depot, and it is setting aside room for a cafe in the eastern part of the building and for a restaurant part of the building. Bidders can use one or both of the spaces. The cafe space is 2,200 square feet, and it is air conditioned. It features heartwood pine flooring, tongue and groove wainscot paneling, a restored pine ceiling and a bay window overlooking Depot Park. The restaurant space includes 1,000 square feet inside, which is cooled by fans, and a 1,000-square-foot covered neck. The space features a wood and steel railing around the platform and rolling barn doors. Bids must be submitted by 3 p.m. Oct. 10. For more information call the city’s Purchasing Division at (352) 334-5021. www.gainesvillebizreport.com Drawing shows potential space for a cafe and restaurant in the historic Gainesville Depot. 2 12 Business of the Year Sharing Stories of Success Save the Date! November 7, 2012 11:30 a.m. to 1 p.m. Hilton University of Florida Conference Center Gainesville Please RSVP to Tiffany at [email protected] or 352.334.7100 ext. 309. Registration is required. For more information, visit www.gainesvillechamber.com. 15 s er A. d ng re ts 16 The Business Report OCTOBER 2012 the next few months, both in print and online, we’ll profile of some LEADERSHIP Over of the people and programs designed to build better leaders here in Gainesville Gainesville. As a business leader, our hope is that you discover, explore or reconnect with these resources. It’s 10:18 in the morning. You’re a human resources professional dressed in full O.R. scrubs, standing next to an anesthesiologist. You watch as a steady hand administers a fine-tuned blend of prescription meds. A monitor tweets out vitals of the patient in front of you. A resident finishes prep. Nods up to the surgeon who flips a switch on a tiny drill that spins into a whir. The drill dances delicately -- closer and closer to the patient’s skull. Everything slows down. Colors get brighter. Details more focused. You angle for a better view. This isn’t your typical Monday morning all-call -For 39 years, the Gainesville Area Chamber of Commerce has invested time, talent and treasure into developing local leaders through a program simply called -- Leadership Gainesville. What began as a handful of after-hours seminars has evolved into a year-long experience in which a diverse class of 40 local leaders (or soon to be leaders) conduct a broad survey of the community and gain an in-depth exposure to the issues and individuals that make Gainesville what it is today. Love the public school system? You’ll get an up-close view of the people and politics that make it happen. Frustrated with unpaved roads or city-county gridlock? You’ll engage directly with commissioners, municipal staffers and the business leaders impacted by their decisions. Ever wonder who feeds the homeless, protects battered women, advocates for child victims or helps turn today’s at-risk youth into tomorrow’s community leaders? Or wonder why more social services aren’t being provided? You’ll be face-to-face with the players involved. The idea is that through working with a small group of other leaders and exposing you to some of the biggest obstacles and opportunities our community faces today, you’ll help incubate tomorrow’s answers. Part of the experience is bonding with a group of your peers from the community. Part of it is designed to take you out of your comfort zone and put you into an elementary school classroom, or a squad car for an overnight ridealong, or even an operating room at 10:18 on a Monday morning observing brain surgery. All of it is meant to make you a better leader. After seeing first-hand the group’s mission and, Matt directed NFRMC to donate the hospiThe Director - Jan Patterson (a member of LG Class 25) is part tour-guide, part life-coach and tal’s extras to Gainesville Harvest. The result? A four-fold increase in the all heart when it comes to the program she’s number of meals the charity can serve to the spearheaded for nearly a decade. hungry. Small connection. Big local change. As the official Chamber representative, Jan’s Class projects may be the easiest impact to job is to “lead leaders,” working with a small measure. Several have morphed into ongoing group of deans to map out and execute an indifundraisers for local nonprofits, including Kids vidualized experience for each class. Start, the LGAA 5K, O2B-A-Kid Again and A “One of my favorite things about Leadership Taste of Home. Gainesville is helping to make connections,” Recent efforts include the Nonprofit Center of Patterson says. “The fruit of Leadership GainesNorth Central Florida and the Youth e-Safety ville is the fabric that it weaves. Each group is initiative, which helped secure a $400,000 law part of that, with their gifts and talents.” enforcement grant to keep kids safe from online predators. The Deans - Three members of the previous The single largest byproduct of the LG expericlass are assigned to each year’s group of 40 ence is relationships. Participants are connected leaders. The deans help plan the programs, with classmates, deans, staff and local leaders in encourage the participants and maneuver the almost every area of our community. potholes based on lessons learned the year There’s no doubt that the strength of a before. leader’s relationships -- being able to pick up The Class - The Chamber builds each class as a the phone or stop by the office or send a quick diverse mix from “business, law, religion, civic email to just the right person at just the right groups, the arts, minority organizations, educa- time -- will ultimately make a community stronger and better. tion, healthcare, government, human services Bottomline? This program increases your and volunteer organizations.” relational strength. THE PLAYERS IMPACT It’s hard to measure the full impact of the program, but the list of Leadership Gainesville graduates over the last 39 years is lengthy. Some impact occurs in unexpected ways. For example, Matt Davis, COO of North Florida Regional Medical Center, spent one of his LG sessions with volunteers from Gainesville Harvest, a local non-profit aimed at ending hunger in our area. THE INVESTMENT The Leadership Gainesville experience comes at a cost. Here’s a breakdown: Financial -- Each member of this year’s class will invest between $1100 (Chamber of Commerce member) and $1400 (non-members) to participate. 17 www.gainesvillebizreport.com Many participants receive full or partial tuition from their employers, and the Leadership Gainesville Alumni Association offers a limited number of scholarships. Time -- The program runs from mid-August to late-May of the following year, with at least one group session a month and several all-day experiences (medical and educational shadows, law enforcement ride-alongs, etc.). LG 39 ROSTER Erik Anderson, McLeod General Trades Ashley Bank, Morgan Stanley Smith Barney Shareen Baptiste, Gainesville Area Chamber of Commerce/FloridaWorks S. Yvette Carter, GRU Channing Casey, Frankel Media Group Chris Coleman, Falcon Financial Management Kelly Douglass, Campus USA Credit Union Eric Drummond, Oelrich Construction Carole Duval, Info Tech, Inc. Byron Flagg, The Flagg Firm Ife Goodson, Gainesville Area Chamber of Commerce Jane Harris, Capital City Bank Jamar Hebert, Cox Communications Kelly Henderson, Trend Management Solutions Amy Howard, Venture Realty of North Florida, Inc. Blair Janes, Brightway Insurance Agency Bob Krefting, Carr Riggs and Ingram, LLC Meghan Latorre, Info Tech, Inc. Troy Lauramoore, Charles Perry Partners Michael Lavoie, Windstream Communications Chantele Martin, UF College of Medicine Makaya McKnight, Florida Institute for Workforce Innovation Allison Megrath, Plum Creek Amber Miller, HOME Magazine Prem Paul Murrhee, Atrium of Gainesville Jackie Paris, McDonald’s Jane Parkin, Santa Fe College, Charles Perry Construction Institute Mike Powell, Mike Powell & Associates Douglas Pratt, TD Bank Jennifer Quinn, Junior League of Gainesville Mike Remer, Computer Care, LLC Greta Rice, GACAR Claire Rini, Sun Country Sports Center Daniel Rodkin, Santa Fe College Craig Sainz, Craig A. Sainz Chiropractic Rachel Stimler, The Education Foundation of Alachua County Carrie Tam, Florida Works/FIWI Meg TheLosen, Info Tech, Inc. Chris Towne, DRMP, Inc. John VanDuzer, James Moore & Co.,P.L. Jordan Webb, Gentle Dental GET INVOLVED: With only 40 seats avail- able each year, participation in Leadership Gainesville is competitive. Applicants are asked to describe past community involvement and share future plans for putting what they learn in the program to work. Not already a standout in your workplace, civic group, non-profit or your church? Apply anyway -- part of the program’s purpose is to identify and develop leaders on the rise. The class is intentionally diverse and typically includes a wide-range of participants, including entrepreneurs, social service pros, law enforcement, marketers, managers, government workers, builders and more. ON THE WEB: Learn more about Leadership Gainesville, including how and when to apply, and follow Class 39 through this yearlong experience. NEXT MONTH: Leadership Gainesville Alumni Association 18 The Business Report OCTOBER 2012 An Entrepreneur at Any Age. Many seniors are pursuing new opportunities, including starting their own businesses and sharing their wisdom with others. more mature. They’ve been through a lot, and Local men and women in their 60s and 70s are that experience helps them do their job better.” embracing new careers with the same drive that Wang, co-director of the Human Resource has motivated them throughout their lives. Research Center at UF’s Some, like Gary Kinsey and Geraldine Warrington College of Business Douglas, are starting new businesses, after Administration, is the co-author of the new having had their entrepreneurial spirit stoked by book, Mid and Late Career Issues: An IntegraFloridaWorks and other agencies. tive Perspective. Others are transferring skills that they’ve Many employers are mistakenly wary of acquired over their lifetime to new positions. hiring older workers, fearing they’re harder to Among them is Elijah Hamilton, who lost part train and not as energetic as their younger counof his right leg due to a blocked artery in 2005 terparts, says Wang, who was part of a research and who is now serving as a role model for the team that conducted numerous interviews men and women he helps as a disabled veterans and reviewed academic studies about senior outreach coordinator for FloridaWorks. employment. Still others are devoting themselves to helping Older workers can be intimidated by jobothers as volunteers. They include Bob Hudson, hunting and updating their computer skills, says who retired in 2006 as the president and CEO FloridaWorks Executive Director Kim Teschof Santa Fe HealthCare and the CEO of AvMed Vaught. “They need some computer skills even Health Plans. to apply for jobs, since most applications are Douglas, who closed her business Utopia done online.” Chalet a year ago, is finding her purpose in FloridaWorks realizes that seniors can be selling wellness products through the ZANGO uncomfortable in large computer classes filled company and through community service with people of all ages. That’s why it offers benefiting young professional women and girls computer classes for seniors only with the class needing assistance. size limited to 10 students. “I would feel useless without a purpose,” “You don’t feel bad about asking questions if Douglas says. “I don’t know how people handle you’re in a small class with similar people,” it.” Tesch-Vaught says. Among Hudson’s civic roles is serving as this year’s chairman of Santa Fe College’s Board of Overcoming Obstacles Seniors not only can get Trustees. discouraged by today’s labor “I didn’t want to retire and market, but also they can face sit at home,” he says. “I’ve a struggle with their health. had friends who didn’t do For Hamilton losing part of much after they retired, and I didn’t want to retire they ended up with health and sit at home. I’ve had his leg was demoralizing at first, and job-hunting seemed issues.” friends who didn’t do futile. “I put in millions of Finally, some seniors, like much after they retired, applications,” he says. “My Skip Everitt, are turning their longtime hobbies into and they ended up with wife wouldn’t allow me to be discouraged. She offered me a vocation. Everitt has cut health issues. sympathy, but no pity.” back severely on his work FloridaWorks programs as a business consultant and launched a second career Bob Hudson, retired CEO helped Hamilton regain his improve his around his passion for golfof AvMed Health Plans self-confidence, computer skills and learn how ing. to present himself better when He self-published a book, seeking work. He impressed the FloridaWorks The Back Nine: How to Play Your Best Golf staff so much that they hired him to help EVER in Later Life, and he’s become the Oak disabled veterans. Hall High School golf coach. He is also creatEveritt’s health deteriorated due to a bout with ing a network of other golfers who are interested in maintaining their game as they age and cancer. As he recovered, he decided to apply the has developed a website with instruction videos principles that he uses as a business coach to rebuild his body and get back on his golf game. and other information. “I realized that many people could benefit Debunking Stereotypes from what I learned, so I decided to write a The drive to do a good job—and be of book and share my approach,” he says. service—is common among older workers, Hudson was experiencing severe hip pain says a University of Florida business professor. when he retired from Santa Fe HealthCare and “They love to work,” says Mo Wang. “They’re AvMed. “I hadn’t been getting much exercise Gary Kinsey has started a new business that sells a device that helps prevent backflow from urinary cathaters, a major cause of infection. the last 10 years before I retired because I often worked through lunch and had meetings into the evening,” he says. “I was afraid I would need a hip replacement,” he says. Hudson discovered Pilates, and he continues doing its exercises. “I don’t want to be one of those people who fades away,” he says. In addition to serving on the Santa Fe College board, Hudson is a member of the advisory board of Kaiser-Permanente Foundation Health Plan of Georgia, and he’s secretary of the board of the Lower Suwannee and Cedar Keys National Wildlife Refuge. He has returned to Vietnam, where he served in the Army on two tours during the Vietnam War. “It was cathartic,” he says. “Even the people I met who had been North Vietnamese soldiers welcomed me. I’ve come to understand that Vietnam is a country, not a war.” Geraldine Douglas needed to find a new identity after a year of big changes—closing Utopia Chalet in July 2011 and her husband’s death in January. “I asked myself, ‘What am I?” she says. The answers are coming, partly through the help of others and partly through her lending a hand to others. Douglas’ biggest source of help was FloridaWorks. “I’ve taken their classes, and I’ve learned a lot about myself,” she says. “I’m getting my confidence back.” In addition to building her business as a distributor for the ZANGO wellness company, she’s participating in the Professional Women’s Roundtable, a program of the Gainesville Area Chamber of Commerce, and volunteering for the PACE Center for Girls. 19 www.gainesvillebizreport.com Creating Businesses While some programs target seniors, others serve people of all ages. One such program is Start-Up Quest, which helps unemployed people of all ages who are college graduates learn to start businesses. Kinsey’s experience in Start-Up Quest led him to form a team that has started a new venture, North Florida Medical Solutions. Two of Kinsey’s three partners in the business were on his team that worked on a business planning exercise through Start-Up Quest. As part of the exercise, Kinsey reviewed the many UF inventions that the Office of Technology Licensing compiles. One invention caught his eye, a simple device to strap urinary catheter bags low enough on a wheelchair to prevent urine backflow, which causes infections. “My background is as a physical therapist, and I had seen the enormous amount of urinary tract infections that improper handling of catheter bags cause,” Kinsey says. “This behavior-modification device has the potential to save thousands of lives.” Kinsey was receiving unemployment compensation when FloridaWorks representatives contacted him about Start-Up Quest. “At first, I wasn’t all that interested in it, but they kept bugging me,” he says. Kinsey praises the support he’s gotten through Start-Up Quest. “It’s been lots of fun to network with an incredible group of people,” he says. He had tried other business ventures in the past, but he couldn’t get them off the ground. “Now I’ve learned how to write a business plan, find a manufacturer and create marketing material,” he says. “I’ve never been surrounded by so many motivated people.” Start-Up Quest has been so successful that the Alachua/Bradford Regional Workforce Board, the parent organization of FloridaWorks, has received a $12 million federal grant to replicate it in cooperation with seven regional workforce boards across the state. “Many older adults are great at following a script, and they are dependable in their work habits,” McGinnis says. Workers will be able to use skills they’ve gained over their lifetimes in staffing the call center. “Many of our clients aren’t sure what they have to offer an employer, but they have many skills that are transferable to today’s needs,” McGinnis says. Other Opportunities Available Santa Fe College’s Displaced Homemaker program serves many seniors, focusing on women who have limited job experience, but who now need to earn money because of divorce or the death of their husbands. Seniors with limited income can receive assistance such as a stipend and health insurance by volunteering through the RSVP and Foster Grandparents programs. Among the programs at the Melrose Senior Community Center is Project Restart, which is funded through the AARP Foundation. In looking for potential jobs for clients, the project team learned that companies that conduct telephone surveys were having a tough time finding employees, says program manager Melissa McGinnis. Veteran Edward Martin gets assistance in finding a new career from Elijah Hamilton of FloridaWorks. 20 The Business Report OCTOBER 2012 Remaking a NEIGHBORHOOD Joe and Cindy Montalto have overcome many challenges since opening Magnolia Plantation in 1991, and their work has resulted in today’s Bed and Breakfast District. Gainesville’s Bed and Breakfast District fits neatly into an area just east of downtown. It’s quiet, and the multiple inns, with a total of about 100 rooms, provide a tranquil respite for travelers. Such was not the case in 1990, when Orlando residents Cindy and Joe Montalto came to town as they were scouring the state for a house in which to establish a B&B. The Montaltos take pride in their accomplishments with the Magnolia Plantation. The house they found, today’s Magnolia Plantation, was in disrepair, and student renters were growing marijuana in flowerpots on the first floor. With a lot of hard work and tremendous community support, Joe and Cindy restored the building and launched their business. While Cindy manages the business on a dayto-day basis, Joe has additional responsibilities, running his civil engineering business from his office on the building’s third floor. Joe’s father, Joe Montalto, Sr., a landscape architect in Joe’s hometown of Vero Beach, is also a member of the team. He designed and helps maintain the elaborate gardens on the property. As time went on, the Montaltos purchased six additional homes and cottages around them, and they now can accommodate a total of 41 guests. Some guests are here on vacation, and some are attending football games, graduation and other special events. But many of the guests are here on business, sometimes for several months. Over the years, their friends and relatives have joined in the renaissance of the area by buying homes and establishing additional B&Bs. The Business Report talked with the Montaltos about their journey. How did you become interested in operating a B&B? Joe: We stayed at our first B&B back in the early 1980s. I had no clue about old houses or historic structures. Cindy is from Cleveland and lived in some old neighborhoods. I’m from Vero Beach, and there wasn’t much old down there. Cindy planned a vacation for us in New England, and we stayed at our first B&B, the 32-room Cleftstone Manor in Bar Harbor, Maine. It’s a gorgeous area, and it was pretty spectacular. A delightful couple from England ran it, and we immediately had a connection to them. In 1984, we bought a colonial revival cottage that was built in 1938 in the Cherokee Historic District in downtown Orlando. Over the years, we decorated the house to replicate Cleftstone Manor. Cindy discovered the AAA Reservation Service in Winter Park, and we started using it to book guests in our little guest wing in 1989. I was working as a transportation division manager for Lochrane Engineering in downtown Orlando, and Cindy was working as a real estate paralegal downtown. One evening, when I got home from work, Cindy informed me that we had to move out for the next two weeks because she had booked us out of our bedroom. Our guest wing was already booked with two business travelers. This poor guy who she booked into our bedroom had been in a hotel for a couple of weeks. He was miserable, and she felt sorry for him, so she gave him our bedroom. Fortunately, some of our friends were moving to Charlotte, N.C., and their home was empty. We blew up our air mattress and slept on it while our house was filled with Cindy’s guests. Rather than get upset about this, I said to her, “I guess you’re really serious about this B&B business.” “I usually try to get as much prep work as I can the day before, so that I’m not up at three in the morning preparing everything.” Cindy Montalto 21 www.gainesvillebizreport.com We started looking for a home to make into a B&B in Orlando. We found a house a few blocks away from ours that had been for sale for two years. We made an appointment with a real estate agent for 6:30 p.m. to put it under contract. At 6 p.m., we got a call from the agent who said another agent had just presented a contract, and the owners had accepted it. Rather than getting too bummed out, we decided that we weren’t supposed to create our B&B in Orlando. We looked all around the state, and we hadn’t found exactly what we wanted. We decided to come over to Gainesville, and we saw a Victorian house listed in the paper for sale. It was owned by a college professor. As we were going through the house, one of the tenants was asking us all kinds of questions. We thought she was just curious about our plans for the house. A few days after we toured the house, we talked to the professor about making an offer, he said, “I’m sorry, but River Phoenix is going to buy the house. His girlfriend called him, and she doesn’t want to move.” Then Thad Crowe, who was the city’s historic preservation officer, told us about this house. Jean and Terry Marshall, an ophthalmologist, bought it in 1985 for $120,000. Mike Wineger, who was their contractor, was restoring it. Within the year that they bought it, Mike got melanoma and died. They were broken-hearted and lost interest in the house. On Easter Sunday 1990 we came up here, and we brought my mother and father with us because we felt, “Here are two sane people who will talk us out of doing something stupid.” We pulled up to the house, and I saw this incredible Second Empire Victorian house. Cindy looked at it and saw something totally different. Cindy: I thought, “Oh, no. A couch was sitting on the roof of the porch. The shutters were falling off the house. There was dog poop in the hallway.” Joe’s mom and I saw that there was a window seat on the first floor. She said, “Look, they’re gardeners.” I looked at the plants and saw that they were pot plants. That same day we made an offer to buy the house with Mom and Dad’s blessing. We had just opened a line of credit on our home in Orlando, and we wrote a $10,000 check on our line of credit. The Marshalls told their lawyer, “Figure out what we owe on it. We want to walk away from the closing with no money. We don’t want to make a profit on it. We want them to do this.” The house that they paid $120,000 for in 1985, they sold to us for $80,000. How did things go from there? How did it happen that Lochrane Cindy: When we came up here, we couldn’t find Engineering agreed to have you set up an a bank in this town that would loan us a penny office in Gainesville? on the house. We went to the city’s economic development officer in Gainesville, and he figured out a way for the city of Gainesville to use HUD money to make us a temporary loan. Joe: The city was using HUD money that it had committed to another project that was due to start in 120 days, which was April 15. We came into town not knowing anybody, but Jane Myers, who was the real estate agent the Marshalls used, was good friends with Keiffer and Sandy Caulkins. Keiffer had done a lot of restoration work, and he helped us put a team together that was composed of unique people that had the skills Joe: I actually turned in my resignation, and Tom Lochrane said, “My father told me that many people pass in and out of your life. Some people you let go, and some people you keep.” He agreed to pay me my full salary and made me a principal of the firm. He bought me a car and a car telephone and told me to go open an office. That was a very good venture. I was with the firm for another 15 years. I left 10 years ago to start my own business, which is located back where I started from when I came to Gainesville, on the third floor of our house. How was business after graduation? “For the first 10 years, we were in a very hostile environment. It wasn’t conducive to a B&B. People were out until 4 in the morning having parties on their front lawns.” Joe Montalto Cindy: We still had about $10,000 left over from our loan, so we got through May and June. We didn’t know what summers in Gainesville were like. In mid-July, I was looking at our checkbook, and I realized I didn’t have enough money to pay the electric bill, let alone the mortgage. I said to Joe, “Maybe our mission in this whole thing was just to restore the house, and now maybe we’re supposed to sell it.” Joe said, “No, our mission in this whole thing was to open a B&B inn. Restoring the house was a sidekick.” He went out to get the mail, and he came back in and handed me an envelope. He said, “How can you not believe in our dream when people believe in it more than you.” Somebody had come to our mailbox and stuck an envelope in it with a $500 American Express money order made payable to Joe and Cindy Montalto. The remitter was “From a grateful guest for a life-changing experience.” About 14 people had stayed with us by then, and I had no idea who it was. It wasn’t all the we needed to work on an old house. We were 90 percent completed in the 120 days, but still none of the banks in town would mess with us. The city’s economic development officer connected us with an SBA lender in Pensacola, who gave us a loan. Cindy: We opened on graduation weekend 1991 and we were completely booked. That last week, we literally worked around the clock. I can remember standing in front of the oven with a baking pan of cookies and realizing I had no idea how to turn the oven on. I was so tired because we hadn’t slept in three days. Fortunately, our friends from Orlando, Rick and Jean Chance, had moved into a house across the street. Rick and Jean came over, and he said, “Go to bed, we’ll take care of the cookies.” The gentlemen’s parlor features a fireplace. 22 The Business Report OCTOBER 2012 money that we needed, but it was what we needed emotionally. A week later, as we were coming into church, someone who we had met during this project handed us an envelope. She said, “Don’t open this until after church.” All through church, we were staring at this envelope wondering what was in it. Joe: Inside the envelope was a $5,000 check and a note saying, “I know you guys are hurting right now, and I know you need this. I’m hoping this helps you get through. Gainesville really needs you.” You need another source of income to run a B&B. When the inn is down, my income covers it. How have you done financially? How do you approach cooking? Joe: The first football season is when we started seeing the light at the end of the tunnel. We built this inn on Steve Spurrier’s tenure. We’re grateful to still be here after 22 years, but this is a very low margin business because of the operating and maintenance expense of a 100-year-old structure. The major value in doing something like this is the value of the real estate when you sell it. We’ve restored and sustained an old building, and the two of us wouldn’t want to live alone in a 5,400-square-foot home. Something like this is meant to be shared. Cindy, what are the things you do in your workday? In the morning, I come down and put breakfast in the oven, I run back upstairs while breakfast is cooking and strip beds. I throw laundry in the washer and I run back downstairs and cut up fruit. Then I run back upstairs and put towels in the rooms. I answer the phone and check e-mails. It’s kind of a whirlwind. Cindy: I spend a lot of time cooking. I usually try to get as much prep work as I can the day before, so that I’m not up at three in the morning preparing everything. I read cookbooks like people read novels. After 20 some years, I have things I can just do in my sleep. How much help do you have? Cindy: I have a housekeeper, Kim Offenbach. If she ever left me, I would probably slit my wrists. I supplement her with other help as I need it. How did things develop over time? The bed and breakfast was built in 1885. Joe: For the first 10 years, we were in a very hostile environment. It wasn’t conducive to a B&B. People were out until 4 in the morning having parties on their front lawns. I spent a lot of time from 1 to 4 a.m. waiting for the police to show up to bust up student partiers. I went over there at first to try to reason with them, but I found out that I wasn’t getting through in talking to drugged-up, drunken students and telling them that I was trying to make a living. The police had their hands tied, so the city commission changed the noise ordinance so that if the noise was clearly audible from 200 feet, they could do something about it. These people finally left the neighborhood, and families started moving back in. The Sweetwater Inn opened two years after we did. In 1999, we talked our friends Monta and Peggy Burt, whose daughter, Megan, worked for us as a college student, into buying the old house next door. In a weak moment, while they were having breakfast at our dining room table, I talked them into buying it. I took him over there after breakfast to see the house, and Monta said, “Who would be so foolish to buy this house?” Two months later, he was looking at himself in the mirror and we now have the Laurel Oak Inn next door. We had invited my cousins, Pat and Tom, to come visit us for 15 years. They finally came seven years ago, and it cost them dearly. They bought the corner house, which they restored into the Camellia Rose Inn. Rick and Jean Chance, our friends from Orlando who moved here soon after we did own about five houses across the street from us. We’ve built a neighborhood here. What makes you appealing to guests? Joe: Business travelers are attracted to us because when you go to a hotel, you basically have a hotel room. You’re not in a garden-like setting like this. Most hotels are located where it’s not that great to walk. This is an ideal location for guests because there are 30 restaurants within a five-to 10-minute walk. When we got here in 1990, there were very few restaurants downtown. The connection between the B&Bs and downtown has been a really good thing. We stabilized a neighborhood that was a liability to downtown. The downtown provides our guests all the entertainment and places to eat. Among the four inns here, we can accommodate more than 100 guests. We did the branding with the banners. We’re the Bed and Breakfast District. The city undergrounded the utilities a few years back, and they put in the streetlights. How does it feel to look back on your accomplishments? Cindy: We didn’t realize the effect that we were having on the neighborhood. Sometimes I look at the book about Gainesville that has photos of our home that we have the hallway and say, “That’s my house,” but mostly it’s just getting through each day. We found something bigger than us. Joe and I are the kind of people who always need a project. When things are going smoothly, we get bored, and we start looking for other things to do. We actually have something bigger than us. Joe: It started out as restoring an old house and operating a bed and breakfast, but it quickly became more about restoring an old neighborhood. Our purpose in life wasn’t to open a bed and breakfast. It was to catalyze the redevelopment of this neighborhood. By Chris Eversole www.gainesvillebizreport.com Liquid Creative Studio & Marketing Mud our randing solution! y f t o plete b r pa com branding web design graphic design social media consulting promotional products corporate apparel trade show displays 23 24 The Business Report OCTOBER 2012 Some Alachua County roads that haven’t been resurfaced in 40 years would be improved with the sales tax dollars. DECIDING which ROAD TO TAKE Both sides in debate over county transportation sales tax proposal use economic arguments. is not neglecting the fundamentals.” Both sides debating the Fix Our Roads sales tax Waldo Mayor Louie Davis is among the tax’s proposal on the Nov. 6 ballot make their argusupporters. “This is the only chance we have for ments in economic terms. the cities and the county to upgrade our roads Supporters of the tax—including three county to the place they need to be,” he says. “Nothing commissioners and many officials of small for roads is ever going to pass, if this doesn’t cities—say that the tax is crucial in protecting pass now.” deteriorating roads and streets. Opponents of the tax—including many “It’s understandable that people are against Gainesville city commissioners—say the sales new taxes,” says County Commissioner Pinko- tax proposal ignores the need for expanding bus son, who’s campaignservice as the area’s ing for the 15-year, economy expands. three-quarter cent sales A stronger bus system tax proposal. “When I will aid economic explain the problem to development by taking This is the only chance we have people, it doesn’t take cars off the road and for the cities and the county to long for them to realize relieving congestion, the gravity of the situa- upgrade our roads to the place Gainesville Commistion.” sioner Thomas Hawkins they need to be. Using the $22.5 says. million a year from In addition, adding Waldo Mayor Louie Davis buses in a big way will the sales tax is fairer than paying for road take cars off the road, improvements through property taxes, says reducing the need to add new roads in the Pinkoson. future, Hawkins notes. “Visitors to the county pay sales tax,” he says. Originally, the county commission voted “I don’t want to increase property taxes to pay to place a proposed quarter-cent sales tax for for roads. That would increase the burden on expansion of bus service on the ballot. The property owners, who are constantly being hit county commission later decided to take that with high taxes.” proposal off the ballot, angering many city offiThe community needs sound infrastructure cials. in order to be attractive to businesses that are “The county commission broke its word, considering moving to the area, Pinkoson says. and it’s not fair to the citizens of Gainesville,” “We need to demonstrate that Alachua County Mayor Craig Lowe says. Roads Need Growing Among those supporting the Fix Our Roads proposal is Bruce Nelson, one of the few county residents, other than elected officials, who’s standing up for the sales tax referendum. He’s spent the last several years studying the county’s road needs. “I know my county has a serious problem,” he says. “Our roads are becoming dangerous. We can’t say ‘no’ to fixing them anymore.” Supporters of the road sales tax point out that the road repairs needed on both county roads and city streets throughout the county total $550 million. The county and the municipalities haven’t been able to keep up with their needs as roadways deteriorated over time, County Engineer Dave Cerlanek notes. Waiting two years to fund road improvements will add to the cost, he says. “The county’s needs, which are now $380 million, will increase by $65 million in two years as deterioration continues.” www.gainesvillebizreport.com 25 Differences Over Gainesville’s Role While planning a transportation sales tax proposal over the past two years, the county had asked each municipality for a list of projects for which it would use its share of the money. The Gainesville Commission opted for a roughly 50-50 split between road improvements and expansion of bus service, including developing a “bus rapid transit” system. Bus rapid transit would feature attractive buses that would run frequently, possibly using dedicated lanes to avoid traffic congestion. In the vote to drop the quarter-cent for buses off the ballot, Winston Bradley, who replaced Rodney Long on the county commission after Rodney Long resigned, sided with Commissioners Lee Pinkoson and Susan Baird. Pinkoson, Baird and Bradley argue that plans for bus rapid transit are premature and that including money for buses on the ballot, even as a separate proposal, would hurt chances of money for roads winning approval. The public is concerned that money for bus rapid transit could result in narrowing Archer Road and Newberry Road at spots in order to provide the dedicated bus lane, Pinkoson says. Hawkins counters the argument that bus rapid transit plans aren’t complete. “We don’t have complete plans for all the road improvements, but we need to make plans to fund them,” he says. “BRT is no different.” The county commission’s decision to drop the money for buses out of the sales tax proposal short-changes the city, Hawkins claims. If the roads-only proposal passes, the average Gainesville resident will pay $97 a year in extra sales tax, but city government will receive only $25 of that money back for its road needs due to the county winthdrawing the transit tax proposal, he says. Both Hawkins and Lowe see the county commission’s decision to keep any funding for buses on the ballot as disrespectful of the Gainesville commission’s authority. “This particular approach is nothing but an affront to home-rule authority,” Lowe says. Hawkins says he doubts if the Fix Our Roads proposal will win, partly because Gainesville voters will reject the way the county commission treated the city’s wishes. He favors Gainesville and county officials working together with community leaders to craft a combined road and bus proposal that would go on the ballot in 2014. Pinkoson contends that Gainesville residents will benefit from the proposed road tax. In addition to the Gainesville street projects that would be completed with sales tax dollars, the county will rebuild sections of N.W. 16th Avenue and 43rd Street that are in the city or along the city limits, he says. “We can still put a quarter-cent for transit on the ballot once the information about it is complete,” he says. By Chris Eversole 26 The Business Report OCTOBER 2012 7 WAYS TO ENHANCE your BUSINESS THROUGH Social media is a huge part of our daily lives and has even made it’s way into the world of business as a valuable tool for engaging customers. The latest craze in social media is a virtual pinboard website called Pinterest, which allows users to “pin” their favorite products, recipes, ideas, and anything else they can think of into a collection visible to their followers. It allows users to showcase their interests and give their followers a more intimate idea of who they are and what they like. Like other social media outlets, such as Facebook and Twitter, Pinterest provides a great outlet for businesses to engage with their current customers and attract potential clients, but in its own unique way. In the information age that we live in, people want to know as much as they can about a company before trusting them with their business needs. This information is easily accessible online, but what most companies do not provide is a unique insite into their personality. Letting people see a more personal side of your company by showcasing things that you love will encourage people to trust your brand. A great example of how to use Pinterest to its fullest potential is a local graphic designer and expert on all things cute, Lauren McKinsey. Currently at 1,045 followers, 60 boards, 1,293 pins, and 171 “likes,” she is clearly doing something right. Here are seven ways that your business can use Pinterest to it’s advantage: 1. Pin more than just your products. While it is a good idea to pin some of the products that your company offers, do not use Pinterest as a sales floor. Pin popular products that you think people will like, or have a need for, and they will repin them for others to see. It is also important to pin other things that are not directly associated with your business. This can be done by “repinning” things that you find interesting, which will alert the original pinner of your activity and give everyone following you a better idea of what your company is all about behind the scenes. 2. If you don’t have products to pin, make your company visible in other ways. Pinning employee profiles or executive head shots that link back to a profile on your website is a great way for people to learn more about your company. If you are selling services rather than products, try putting together an infographic outlining industry trends, or pin images that link back to industry related blog posts. 3. Host a contest! Contests are a great way to engage customers, especially when there is a prize involved. Encourage followers to create a pinboard on their own account and pin things that show what they love about your brand. Give a prize to the pinner with the coolest or most creative board. Tying the contest into your company’s philosophy or a seasonal event is an even better way to make customers aware of different aspects of your company. 4. Add a “Pin It” button to your website. Through Pinterest, you can add a “Pin It” button to your website which allows your customers to pin your visual content directly to their Pinterest boards. This feature allows customers to become brand advocates and proactively promote their favorite products for others to see. Another option is to add a “Follow” button to your site, so that visitors can easily become a follower right from your website. 5. Conduct market research. Take a look at the most popular pins to keep up with the latest trends. See what people are into at the moment and find out how you can make your company part of the trend. 6. Learn more about your customers. What are your followers pinning? Looking at what your customers pin will give you a good idea of who they are and will allow you to understand what they are interested in. You can then tailor your products or services to better suit the needs of your clients, or anticipate the needs of potential clients. 7. Bring your social media together. Add a sense of cohesiveness among all of your social media profiles by showcasing your most interesting pins on Facebook and Twitter. This can help bring your other followers to your Pinterest board and give your products more exposure. More followers = more repins! You are now well on your way to becoming a Pinterest guru and giving Lauren McKinsey a run for her pins! Incorporate these tips into your Pinterest account and turn it into something that people get excited about. People pin what they love to Pinterest, so make sure you’re business is feeling the love! By Renae Cromwell www.gainesvillebizreport.com 27 NEWS BRIEFS Startup Quest Expanding to Seven Other Florida Regions FloridaWorks has received an $11.95 million grant from the United States Department of Labor by forming the Business Advocacy and Self-Employment Consortium, which consists of seven Regional Workforce Boards from around Florida, and represents almost 43 percent of Florida’s civilian labor force and 41 percent of the number of unemployed individuals. FloridaWorks and the University of Florida’s Office of Technology Licensing announced the grant and the expansion of Startup Quest, a program designed to train out-of-work, degreeholding professionals in entrepreneurship and small business management. ACG Therapy Center to Offer Adult Speech and Occupational Therapy ACG Therapy Center has expanded its services to offer adult speech and occupational therapy evaluation and treatment. Some adult diagnoses include ADHD, aphasia, dyslexia, stroke, stuttering and traumatic brain injury. Available treatments will include aphasia therapy, social skills training and interactive metronome. ON THE MOVE Wes Bryan Named No. 1 Technical Instructor in the World Wes Bryan, of the New Horizons Computer Learning Center, has been named the No. 1 Technical Instructor in the World based on student evaluations. New Horizons North Florida Named Center of the Year New Horizons North Florida received the Center of the Year award for medium market size. The award was accepted by Owner and General Manager Tim Broom on behalf of the center. SumTotal Voted as Finalist in Best of Elearning! 2012 Awards SumTotal Systems, Inc. has been voted a finalist in three categories of the eighth annual Best of E-learning! Awards. The categories are Best Talent Management System, Best Learning Management System and Best Learning Content Management System. Gainesville Named by AARP in Top 10 Best Places to Live on $100 a Day The AARP has announced its list of the 10 Best Places to Live on $100 a Day, which includes Gainesville, alongside cities like Pittsburgh, Omaha and San Antonio. Yopp!inc., to Open Union Academy/ Rosa B. Williams Recreation Center Yopp! inc., formerly Gainesville Creative Kids, will open the doors of its new Union Academy/Rosa B. Williams Recreational Center on Oct. 6, providing new recreational, cultural and education programs. The center will feature music, dance and theater performances as well as tutoring for students and professional training programs focused on resume building and interview skills. Local organizations will be able to use the center for meetings, and residents will be able to hold events and parties in the space. Shands Pediatric ER Receives NoiseCancelling Earphones, Thanks to Leadership Gainesville Class 38 Leadership Gainesville Class 38, which includes 41 local business leaders, donated a set of noise-silencing earphones to the Shands Pediatric Emergency Room. The ER’s previous set was stolen. The earphones are designed to drown out the noises of instruments like cast saws for children who are frightened by the loud noises. 28 The Business Report OCTOBER 2012 YOUR BUSINESS IS MOVING FAST. CAN YOUR PHONE AND INTERNET KEEP UP? “Highest Customer Satisfaction among Data Service Providers for Small/Midsize Businesses” Get award-recognized service and 24/7 support with feature-rich Cox Business VoiceManagerSM and Business Internet to keep your business running smoothly. The only service that’s at your service. BUNDLE BUSINESS INTERNET & PHONE ONLY $88 PER MONTH.* 1-877-404-BIZ8 coxbusiness.com *Offer valid until 12/31/12 to new commercial subscribers of Cox Business VoiceManagerSM and Cox Business InternetSM in Florida/Georgia Cox-wired, serviceable locations. Minimum 3-year service agreement required. Offer includes one (1) standard Cox Business VoiceManager Anywhere package phone line and Cox Business Internet Starter (max. 5.0Mbps/1.0Mbps Internet). Additional charges may apply. Services not available in all areas. Other restrictions apply. Telephone services are provided by an affiliated Cox entity. ©2012 Cox Communications. All rights reserved. Cox Business received the highest numerical score among small/midsize business data service providers in the proprietary J.D. Power and Associates 2012 Major Provider Business Telecommunications Data Services Study.SM Study based on 5,143 total responses measuring eight providers andmeasures opinions of small/ midsize businesses (companies with two to 499 employees). Proprietary study results are based on experiences and perceptions of businesses surveyed in October 2011 and February 2012. Your experiencesmay vary. Visit jdpower.com. 29 www.gainesvillebizreport.com TRANSACTIONS All content comes from city, county and state official records. VACANT LAND Address: 6812 NW 16th St., Gainesville, Fl., 32653 Land Type: (IND) Industrial Seller: Brooker trustee List Agent: Ronald Shema List Firm: Florida Homes Realty & Mortgage Sell Agent: Ronald Shema Sell Firm: Florida Homes Realty & Mortgage Sell Agent: Eric Ligman Sell Firm: Bosshardt Realty Services LLC COMMERCIAL SALES Address: 7515 West University Ave., Gainesville, Fl., 32607 Property Type: (OFF) Office Lessor: TD Bank List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 3424 West University Ave., Gainesville, Fla., 32607 Property Type: Commercial Seller: Richard E. Jones Trustee List Agent: The BeeryRainsberger Group List Firm: Coldwell Banker/MM Parrish Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 104 North Main St., Gainesville, FL., 32601 Property Type: (OFF) Office Lessor: NG 104 N Main; LLC List Agent: Bruce Rider List Firm: Bosshardt Realty Services LLC Sell Agent: The BeeryRainsberger Group Sell Firm: Coldwell Banker/MM Parrish Address: 8475 NW 39th Ave., Gainesville, Fl., 32606 Property Type: Commercial Seller: P I HOLDINGS NO 3 INC List Agent: Bruce Rider List Firm: Bosshardt Realty Services LLC Sell Agent: Bruce Rider Sell Firm: Bosshardt Realty Services LLC OCCUPATIONAL LICENSES Address: 4104 NW 13th Terrace, Gainesville, Fl., 32604 Property Type: (OFF) Office Lessor: Johnson List Agent: Rick Cain List Firm: Coldwell Banker/MM Parrish Sell Agent: Rick Cain Sell Firm: Coldwell Banker/MM Parrish Address: 6717 NW 11th, Gainesville, FL., 32605 Property Type: (OFF) Office Lessor: N/A List Agent: David Ferro List Firm: Bosshardt Realty Services LLC Sell Agent: John Pla Sell Firm: Venture Realty of N. FL. Inc. Address: 3528 NW 97th Blvd., Gainesville, Fl., 32606 Property Type: (OFW) Office/ Warehouse Lessor: N/A List Agent: Eric Ligman List Firm: Bosshardt Realty Services LLC COLLEGE OF VETERINARY MEDICINE CLASS OF 2016 LEONARDS FURNITURE Mobile Only KENNEDY, JASON PHILIP 2801 NW 23rd Blvd., Apt. J66 Gainesville KANE, RICHARD A Mobile Only LEDBETTER, SARA Mobile Only LILES JEWELERS INC 06419 W. Newberry Rd. MISH, JONATHAN M Mobile Only NEVIN, SCOTT Mobile Only NEWBERRY ANIMAL HOSPITAL MAIN ST, INC AUNT GOOSEY CREATIONS ODOM, MATTHEW WEIGHT LOSS SOLUTIONS EXPRESS FUNDING & MERCHANT SERVICES LLC 2226 NW 8th Court FRIMBERGER, LISA M Mobile Only GAINESVILLE SWEEPSTAKES LLC 221 NE 39th Ave. GALLOWAY-BRITT, EDWENNIA K.E.S.T. JANITORIAL SERVICES 2117 NE 13th Ave. GINSBURG, NICOLO F & GINSBURG, MARIA V PREMIUM PHYSICAL THERAPY LLC 1062 SW 2nd Ave. OSBERG, CANSEL Mobile Only REKIS, HENRIJS Mobile Only RIOPELLE, TARA BEACH BREAK SALON 603 W. University Ave. RUFFS, CHRISTOPHER E CHRISTOPHER RUFF’S A-1 ELECTRONICS 3825 SW4th Pl. STUDIO 32 ORTHODONTICS LLC 2222 NW 40th Terr. TARGETED TRAINING SOLUTIONS, INC. 00530 W. University Ave. TEAM SYNERGY BRAZILIAN JIU-JITSU ACADEMY, LLC 2337 SW Archer Rd. 3333 SW 34th St. HARVEST THYME CAFÉ UNIVERSITY AVENUE CHEVRON INC. 2 W. University Ave. HENRY, JAMES RICHARD 1024 W. University Ave. Mobile Only HOOK FISH & CHICKEN “FISH PLACE” 1340 E. University Ave. INKONOMICS FICTITIOUS NAMES 1ST CARE CLEANING SERVICE 2525 NE 19th Dr. Gainesville 4122 NW 6th St. ARROW’S AIM RECORDS JAUNDZEIKARE, ZANE 101 N. Main St. Gainesville Mobile Only PO Box 357876 Gainesville 2902 NE 13th Dr. Gainesville Mobile Only 4725 NW 30th St. 3102 SW 34th St. HUNGRY GATOR RESTAURANT AND BAR JB TRANSPORT 2525 NE 19th Drive DIVERSIFIED RECREATIONAL CONCEPTS, INC. DBA CYCLE THERAPY 4804 NW 119 St. Gainesville 4613 NW 6th St., Suite 6 Gainesville KANE, MATTHEW A 1ST CARE CLEANING SERVICE 05200 W. Newberry Rd. ATLAS ELECTRIC BILL’S USED GOODS & APPLIANCES Mobile Only NICHOLAS, CHRONDA L’AMORE BRIDAL & EVENT PLANNING 1220 W. University Ave. Address: 2135 NW 40th Terrace, Gainesville, Fl., 32605 Property Type: (OFF) Office Lessor: Alarion Bank List Agent: David Ferro List Firm: Bosshardt Realty Services LLC Sell Agent: Larry Taylor Sell Firm: Bosshardt Realty Services LLC KANE, CINDY S 1609 S. Main St. CORNER COMMERCIAL LEASES JONES, EDWARD JR. Mobile Only COLLIER COMPANIES CONSTRUCTION, INC. 220 N. Main St. Gainesville 3224 NW 13th St. Gainesville MONSTER CREATURES 1803 SW 43rd Ave. Gainesville MOTHERS TOUCH CLEANING SERVICES COMMUNITY WASTE SERVICES 2007 SW 69th Dr. Gainesville 1609 NW 29th Rd. Gainesville NEW LOOK AUTOMOTIVE CORNERSTONE REALTY AND PROPERTY MANAGEMENT 2137 NE 7th Pl. Gainesville 4510 NW 6th Pl. Gainesville NORTH FLORIDA JUDGMENT RECOVERY COUNTRY FOODLY PO Box 5095 Gainesville 4445 SW 35th Terr. #460 Gainesville DENNIS FISCHER CARPET CLEANING 1707 SW Williston Rd. Gainesville ROSE GARDEN CHINESE RESTAURANT 15530 NW US Highway 441, Suite 10050 Alachua ROYAL TOUCH FEMALE PROTECTIVE SOCIETY LODGE #4 5915 NW 33rd St. Gainesville 717 SW 143rd St. Newberry RUNNING HORSE EXPRESS GAINESVILLE ANIMAL HOSPITAL WEST 7615 W. Newberry Rd. Gainesville 3604 NW 170TH ST. NEWBERRY SALVATORE AMBROSINO PO Box 1574 Newberry GAINESVILLE ANIMAL HOSPITAL SHAH MEDICAL CLINIC 7615 W. Newberry Rd. Gainesville 1103 NW 13th St. Gainesville GAINESVILLE HOME DIALYSIS SHAKTI RIOS 4960 W. Newberry Rd. Gainesville 5021 NW 34th St. Gainesville GARDENING BY KIM SHEA’S GLASS 17200 SW 134th Lane Archer 1313 NW 4th Pl. Gainesville GATOR CONVENIENCE SHEILA SHINE CLEANING SERVICE 3550 SW 34th St.., #H Gainesville GATOR SPIRITS & FINE WINES 14451 W. Newberry Rd. Newberry GLOBALHR RESEARCH OF CENTRAL FLORIDA 8831 SW 92nd Lane Gainesville 4 SE 26th St. Gainesville TASTY GATOR PO Box 142277 Gainesville TROPICAL SNO – HAWAIIAN SHAVE ICE 10025 SW 135th St. Archer HATCHER AND WEBER DENTISTRY WEB FLECK 2845 NW 41st St. Gainesville 7809 SW 49th Pl. Gainesville Huaxing Szechuan, Inc. D/B/A name: Lucky Joker Internet Cafe 407 NE 23rd Ave. 30 The Business Report OCTOBER 2012 CALENDAR SEPTEMBER 25, TUESDAY Gainesville Chamber of Commerce, Connect Me City College, 4pm SEPTEMBER 26, WEDNESDAY Gainesville Area Innovation Network Startup Weekend Gainesville Santa Fe CIED, 5pm OCTOBER 15, MONDAY Gainesville Area Innovation Network Monthly Luncheon Speaker Series Carrabba’s Italian Grill, 11:30am GAINESVILLE AREA NETWORKING GROUP 2nd Annual Investor Business Pitch Shootout Harn Museum of Art, 12:30pm SEPTEMBER 27, THURSDAY OCTOBER 25, WEDNESDAY Gainesville Chamber of Commerce Chamber After Hours Hilton UF Conference Center, 5:30pm Gainesville Chamber of Commerce Chamber After Hours Gatorland Toyota, 5:30pm SEPTEMBER 28, FRIDAY Gainesville Chamber of Commerce Connect Me Gateway Bank, 4pm Gainesville Chamber of Commerce Deadline for Business of the Year Applications OCTOBER 30, MONDAY Regular Meetings NEWBERRY AREA PROFESSIONALS NEWBERRY MUNICIPAL BUILDING Every Tuesday, noon KIWANIS CLUB OF UNIVERSITY CITY UF Hilton Every Tuesday, noon GAINESVILLE AREA NETWORKING GROUP Northwest Grille, Second and Fourth Wednesdays of every month, 11:30am KIWANIS CLUB OF GAINESVILLE Paramount Plaza Hotel and Suites Every Wednesday, noon SUNRISE ROTARY UF Hilton Conference Center Every Thursday, 7am BREAKFAST CLUB OF GAINESVILLE UF Hilton Conference Center Every other Friday, 7am ROTARY CLUB OF GAINESVILLE Paramount Resort and Conference Center Every Tuesday, noon GREATER GAINESVILLE ROTARY CLUB Napolatano’s Every Monday, noon USGBC HEART OF FLORIDA CHAPTER Green Caffeine Volta Coffee, Tea and Chocolate, First and Third Wednesday Monthly, 8pm ROTARY CLUB OF DOWNTOWN GAINESVILLE Jolie, 6 W. University Ave. Every Wednesday, noon GAINESVILLE AREA WOMEN’S NETWORK Sweetwater Branch Inn Third Wednesday of every month, 11:30am INTERNATIONAL ASSOCIATION OF ADMINISTRATIVE PROFESSIONALS Ayers Plaza Second Tuesday of every month, 5:30 pm THE GAINESVILLE BOOKKEEPERS ASSOCIATION Third Wednesday every month Times may vary, see gainesvillebookkeepersassociation.com 31 www.gainesvillebizreport.com Mike Ryals has been involved in commercial real estate in Gainesville for over 25 years. He has vast experience and expertise within Gainesville, Alachua and the surrounding areas. Whether you are looking to sell, buy, or lease commercial real estate in or around the Gainesville area, Mike can help you. He has handled hundreds of millions in transactions over the last decade and worked with many national and local firms. So whether you are looking to invest, sell or lease, give Mike a call. Sa 441 Alachua 4,500 SF $195,000 4 Acres Sa Jonesville NE 23rd Ave. $200,000 .5 Acres Park Avenue Office Park Coming Soon! The Courtyards Redevelopment and Retail Project. 1231 SW 3rd Avenue 26,000 SF of prime retail and/or restaurant space at the front door to the University of Florida. Sold Sold Pe Office Lot FoR Sale FoR Sale new liStingS Office Lot le Ker’s Wing House Coming Soon 2,100 SF US 441/NW 53rd Ave. 5,482 SF Class A Office $15/SF 17,000 SF Williston Road PriCed to Sell! Archer Road Development Opportunity FoR Sale 108 Acres Pe ng i nd FoR leaSe ng i nd le Waffle House Coming Soon Former YMCA $650,000 Sold 108 Acres Sold Recent SaleS and/or leaSeS LLC Call for Details 12.5 Acres SW 24th Avenue arCher/ 34th Brytan Development SW Archer Road Commercial Sites Office/Retail Investment Opportunity 10,000+ SF Multi-tenant Retail Building all or Part $2,650,000 nW reStaurant With drive thru 39 nW 39th avenue Call for lease rates and/or broChure. 3,215 SF + Patio Commercial Lots .5 to 3.45 Acres Adjacent to... O’Reilly Auto & Dollar General nW 39th ave. $1,000,000 all or Part Call for PriCing