Media Planner - Microscopy and Analysis

Transcription

M
icroscopy
andAnalysis
MICROSCOPYANDANALYSIS
The independent voice of microscopy
Media Planner
2014
46,000 global purchasers of microscopy equipment
and services – how do you want to reach them?
Media Planner 2014 | MicroscopyandAnalysis
www.microscopy-analysis.com
1
calendar2014
For advance notification of article content each issue, please see our regular e-toc alerts.
To register to receive these please contact: Charlotte Redfern at [email protected]
Issue/title
Bonus distribution Product Focus
/Supplement
of regular issues at key events
through 2014
01
January/
February
Pittcon
Chicago, USA
March 2014
Regular issue
US edition
02
Directory
Relevant regional editions
to all key microscopy events
attended by Microscopy and
Analysis
Directory 2014
Annual buyers guide
03
March/April
Regular issue
Focus on Microscopy
Sydney, Australia
April 2014
APAC edition
All Product focus
supplements have bonus
distribution at key
microscopy events, for
one year from the date of
publication
Digital cameras and
image analysis
At key events from
January to December
2014
Deadlines
for advertising
material
submissions
Product focus and
directory 2014 listing
entries required by the
booking deadlines shown
below
Booking deadline
28 November, 2013
Copy deadline
Regular issue
Booking deadline
18 December, 2013
Copy deadline
MMC
Manchester, UK
July 2014
Microscopy & Microanalysis
Hartford, USA
August 2014
IMC 2014
Prague, Czech Republic
September 2014
EMEA edition
Tomography and 3D
reconstruction PLUS
SPM special supplement
At key events from March
2014 to February 2015*
Booking deadline
13 February, 2014
Copy deadline
Released
4 March, 2014
18 March, 2014
20 February, 2014
Compositional analysis
PLUS MMC Guide
At key events from May
2014 to April 2015*
Booking deadline
15 May, 2014
Copy deadline
Released
6 May, 2014
20 May, 2014
22 May, 2014
M&A guide to exhibitors
at M&M 2013
Booking deadline
With regular issue worldwide and
at event
Copy deadline
5 June, 2014
Released
8 July, 2014
22 July, 2014
12 June, 2014
PLUS
IMC 2014 official guide
With regular issue worldwide and
at event
August
Regular issue
Released
4 February, 2014
18 February, 2014
Released
3 June, 2014
20 June, 2014
US edition
06
September/
October
Released
7 January, 2014
21 January, 2014
3 January, 2014
June
Regular issue
FIRST IS RELEASED ON TUESDAY
OF FIRST FULL WEEK IN MONTH.
SECOND IS RELEASED ON
TUESDAY OF THIRD WEEK IN
MONTH
Copy needed 7 Days before
release
Released
8 April, 2014
22 April, 2014
EMEA edition
05
July/August
twice monthly
5 December, 2013
April
04
May/June
E-newsletter
Released
5 August, 2014
19 August, 2014
Society for Neuroscience
Washington DC, USA
November 2014
US edition
Light Microscopy
At key events from
September 2014 to August
2015*
Booking deadline
7 August, 2014
Copy deadline
14 August, 2014
October
07
November/
December
Regular issue
December
Released
2 September, 2014
16 September, 2014
Released
7 October, 2014
21 October, 2014
Nanotechnology/highresolution microscopy
At key events from
November 2014 to
October 2015*
Booking deadline
9 October, 2013
Copy deadline
Released
4 November, 2014
18 November, 2014
16 October, 2013
Released
2 December, 2014
16 December, 2014
*Key events 2015: Pittcon, March, New Orleans, USA; Focus on Microscopy, April, TBA; Microscience & Microscopy Congress, July, Manchester,
UK; Microscopy & Microanalysis, August, Portland, OR, USA; Society for Neuroscience, November, Washington DC, USA. Other events TBA.
2
MicroscopyandAnalysis | Media Planner 2014
an unrivaled global audience
With a unique
choice of lead
generation
tools and brand
profiling platforms
Print Advertising
Microscopy
ANDAnalysis
Webinars
provides the most
comprehensive
mix of print and
online offerings,
enabling multiple
options for the
delivery of your
sales messages
to our unrivaled
global audience
of purchasers
of microscopy
products and
services
Leading periodical Microscopy & Analysis, every 2 months to a
global audience in three regional editions: US, EMEA, A/PAC
E-Newsletters
Bulletins covering each branch of microscopy – LM, EM and SPM
Web-based Seminars available hosted on specific channels on the
M&A website and archived for post event access
Web-based Advertising
Banners, Blog Sponsorship, Section Sponsorship and Multimedia
Directory Advertising
The worlds leading buyers’ guide for microscopy:
in print and web-based
Supplements, Custom Publishing and
Article reprints
Print options offering enhanced target marketing and brand profiling
3
A quality audience
across the globe
Microscopy and Analysis has terms of control for its circulation, and only
those purchasing, specifying the purchase of, or approving the purchase
of microscopy equipment and supplies are eligible to receive it, ensuring
your advertisement goes to only those you want to reach, with no
wastage.
All copies are sent to individual subscribers at their business addresses,
we send no copies to domestic addresses. All promotional copies sent to
equipment suppliers, other promotional readers, and those distributed at
events are in addition to the 46,000 circulation.
Our circulation team, working to constantly updated targets, research
various sectors to find new, qualified readers for the title.
Circulation by job function
Scientist/Engineer
Professor/Lecturer
PostDoc/Graduate
Senior Technician
Research Officer
Lab/Dept Manager
Military
Librarian*
Global Americas Asia Pacific Europe
%%
% %
3741 30 36
3229 36 32
109 12 10
8
10
6
8
6
4
8
7
6
5
7
6
1 2 <1<1
<1<1 <1 <1
*Librarians pay a subscription to receive the publication
Circulation by Industrial Sector
Education (inc Libraries) Research & Development
Government
Manufacturing
Medical / Health Services
Environmental Services
%%
% %
47
46
47
46
29
26
29
35
912 10 7
811 8 5
6
5
5
6
1
<1 1
1
Circulation by Area
Materials Science
Life Sciences
Semi Conductors
Medical Technology
Quality Control
Earth Sciences
Environment
Food Technology
4
%%
% %
34
34
38
33
31
34
26
31
9
8
13
9
8
7
8
8
5
5
6
5
5
5
4
6
55 4 6
2
2
1
2
Circulation by
Territory
EUROPEAN (EMEA) EDITION
Austria307
Belgium416
Bulgaria71
Croatia83
Czech Republic
270
Denmark148
Eire191
Finland181
France1371
Germany2010
Greece163
Hungary219
Netherlands549
Israel224
Italy1018
Norway172
Poland277
Portugal162
Russian Federation
370
Serbia149
Slovakia66
Slovenia90
South Africa
215
Spain796
Sweden365
Switzerland410
Turkey244
UK4927
Other (Europe)
244
Other (Middle east)
149
Other (Africa)
64
TOTAL16,032
Circulation by ResponsibiLity
Purchasing
Specifying
Approving
48%53% 47% 46%
75%80% 70% 72%
28%31% 28% 31%
Circulation by Technique
AMERICAS
North America
Canada1117
USA15524
Central America
Cuba31
Mexico270
South America
Argentina196
Brazil634
Chile61
Colombia70
Peru20
Uruguay10
Venezuela61
TOTAL18,003
ASIA/PACIFIC EDITION
Australia1318
China2896
India2136
Japan3214
Malaysia351
New Zealand
178
Singapore284
South Korea
582
Taiwan546
Thailand193
Others306
TOTAL12,004
Electron Microscopy
TEM
STEM
SEM
ESEM
FIB
Cryo EM
EELS
HVEM/IVEM
Light Microscopy
Transmitted Reflection
Stereoscopic
Binocular
Confocal
Multi Photon
Polarised
Fluorescence
Interference
Laser Microscopy
Scanning Probe Microscopy
STM
AFM
NSOM / SNOM
Other SPM
Compositional Analysis
EPMA
EDX
WDX
CBED
EBSD
ESI
XRD
XRF
XPS
AES
SIMS
MS
FT-IR
Raman
Digital Image & Processing
CCD Cameras
Frame Grabbers
Image Analysis
3D Reconstruction
Tele Microscopy
Global
Americas
Asia Pacific Europe
54%54%
17%16%
70%70%
12%12%
9%8%
11%
9%
9% 7%
3%3%
66% 56%
22% 18%
78% 66%
13% 13%
10% 9%
11%
13%
10%10%
5% 3%
66%
71%
38%47%
46%48%
33%36%
9%
10%
37%44%
45%48%
17%18%
18%
18%
56%
60%
31% 33%
27% 45%
30% 32%
9%
8%
30% 36%
41% 44%
16% 17%
22%
18%
12%10%
25%23%
5%
4%
5%
4%
20% 14%
32% 25%
8%
5%
6%
5%
9%7%
39%39%
11%11%
4%4%
7%6%
2%1%
21%19%
11%12%
11%11%
8%8%
8%7%
6%7%
18%20%
12%11%
14% 9%
41% 40%
11% 12%
6% 5%
7% 7%
3% 3%
33% 18%
15% 10%
17% 10%
11% 7%
10%8%
7% 4%
23% 15%
16% 11%
70%
27%
68%
27%
8%
66%
19%
62%
24%
8%
74%
32%
72%
28%
8%
68%
24%
69%
29%
8%
5
Our online opportunities offer a ric
e-newsletter
sponsorship
DIRECT
MARKETING
Going out twice monthly (see page 2 for schedule) to over 27500 subscribers
worldwide each Microscopy & Analysis html e-Newsletter features
n Links to unique content on www.microscopy-analysis.com not appearing
in the print magazine Microscopy & Analysis – this includes blogs and
conference reports
n Previews of articles from upcoming issues of Microscopy & Analysis
magazine
n Latest industry news and forthcoming events
e-Newsletter sponsorship includes:
n Solus position at the head of the e-Newsletter
n Content can include words, graphics and links subject to maximum size
250wide x 1000deep
n Ability to sponsor e-Newsletters by region: either, Americas, APAC or EMEA
n Report (on request) of click-throughs on sponsor’s message and contained
links
e-Newsletter sponsorship pricing
Format
Number available
Delivered to
Price/1000
subscribers
Banner or
editorial text
up to 50
words plus
graphic
One sponsor per
e-Newsletter, two
e-Newsletters per
month
Registered
subscribers
- can be
targeted by
region
$500
essential
knowledge
briefings
The Essential Knowledge Briefings [EKB] offering is a
content market format enabling brands to be discreetly
positioned as unrivaled leaders in their field
A single EKB package consists of the following
components:
n An e-book of around 5000 words on a specific topic
area determined by the sponsor
n An area dedicated to that topic on the website:
www.essentialknowledgebriefings.com
This website serves as a learning resource for those
wishing to augment their knowledge in a specific area of
scientific analysis. The e-book is hosted on the specific
topic area page. Additional supporting content exclusive
to the sponsor and Wiley, such as application notes,
articles, videos and webinars, is able to be placed in the
same topic area (at no additional charge for the duration
of the sponsorship). This free of charge content is kept
behind a registration gate offering lead generation to the
sponsor.
n A limited hard-copy run of the e-book (up to 500) for
distribution by the sponsor as they deem appropriate
n PDFs of the e-book are made available to the sponsor
for use as they deem appropriate
n Sponsor has first option on annual renewal of that
topic area
6
CONTENT
MARKETING
The Essential Knowledge Briefings series is promoted as
follows (promotion inclusive of sponsorship):
n A full page, full color advertisement in
one global issue of Microscopy
& Analysis magazine to
an audience worldwide,
of 46000+ subscribers per
publication of each new
EKB
n Banner advertising on www.
microscopy-analysis.com
indicating latest EKB publication
n One e-blast to third party rental list for
Microscopy & Analysis
n Ongoing promotion via Microscopy &
Analysis e-newsletters for EKB resource
n Promotion of each new EKB by all relevant
Wiley social networking channels
n Link to EKB platform on
n Sponsor can directly link to their own EKB(s) from their
own web platforms
The fully inclusive price for one Essential Knowledge
Briefings package for one year is USD 20000
The price for renewal after one year’s sponsorship is
USD 15000
ch digital marketing mix
LEAD
GENERATION
Webinars
Up to 8 webinars are available per channel (light microscopy,
electron microscopy, scanning probe microscopy) on the
Microscopy & Analysis website each year on any topic chosen by
the sponsor
Generating qualified sales leads
n Participants pre-register their email addresses and any other details
determined by the sponsor
n Sponsor receives details of all registrants irrespective of whether
they attend the webinar ‘live’ or access later 'on-demand'
Reaching out to wider audiences
Webinars hosted on www.microscopy-analysis.com are promoted
over a period of 6+ weeks
As part of the sponsorship package the full Microscopy & Analysis
media portfolio is deployed to build the webinar audience,
including:
n A full-page, full-color advertisement in one global issue of
Microscopy & Analysis magazine to the audience of
46000+ subscribers worldwide
n
A series of direct e-blast notifications to the
global audience of 27500+ subscribing to Microscopy & Analysis
e-newsletters
Extra promotion, again at no additional charge, is carried out on
external platforms
n Deployment of the event message using all appropriate Wiley
social networking channels (with a combined direct reach of
approximately 15000 worldwide)
n One e-blast notification to the registrants of the annual Pittcon
event by its organisers (to a global audience of 30000+ subscribers)
The fully inclusive price for one webinar on a selected channel via
www.microscopy-analysis.com is USD 15000
BRAND
AWARENESS
Banner
advertising
Banner advertising features
n www.microscopy-analysis.com serves over 81000 ad impressions
to around 8000 visitors each month
n Run of site banners are served per channel as per user profile or
tagged content type – either for light microscopy, electron (ion &
x-ray) microscopy and scanning probe microscopy.
n Website zones are served independently and show up to three
client banners per position
n Banners can be static or animated (see ‘Technical specifications’ on
p.11)
n Banners are served by Dart to ensure reporting of fully objective
click-through statistics (on request)
banner pricing (prices are net of discount)
Size
Number available per channel
Price/month
468x60
Solus per channel plus 3 per zone heading
$1195
120x400
$1195
300x250
$795
120x90*
3 maximum
$595
* Minimum booking period for 120x90 banners is 3 months
7
Reaching out to related sectors
Wiley offers other b2b platforms that are complementary
For more information on sponsorship and advertising with the above portals please see contacts page
spectroscopyNOW.com
spectroscopyNOW.com
is a first page ‘above the
fold’ destination for the
search term ‘spectroscopy’
- indicative of the power of
this Portal in the spectroscopy
space.
the latest developments and
issues within all branches
of spectroscopy, and so
is of particular interest to
the global community of
researchers within both the
physical and life sciences.
Combining ten distinct
channels by technique - each
with its own specialized
audience - spectroscopyNOW.
com has been delivering
original, compelling and
expert content per channel
for well over a decade. In this
way it provides invaluable
perspective and insight into
spectroscopyNOW.com has
over 50,000 registered global
users, shared across the ten
specialized channels. Each
channel features a monthly
newsletter, and allows custom
e-mails, webinars and other
content exclusive to the
audiences for each particular
channel.
spectroscopyNOW
separationsNOW.comseparationsNOW
separationsNOW.com
marked its 10th anniversary
in December 2012, and
has become established
as the essential portal for
separation science.
Combining eight distinct
channels by technique
- each with its own
specialized audience separationsNOW.com
provides invaluable
perspective and insight into
the latest developments
and issues within all areas
of chromatography and
electrophoresis
As with its sister website
above each channel on
separationsNOW.com has
a monthly e-newsletter per
channel to the over 35,000
registered users worldwide
shared across this platform.
Custom emails, webinars
and other content are
also to be aimed at the
audience for each of the
specialized channels.
spectroscopyNOW
separationsNOW
8
to www.microscopy-analysis.com
ChemistryViews.org
ChemistryViews.org is brought
to you by Wiley-VCH and
ChemPubSoc Europe and serves
as a definitive resource for
chemists and other scientists the
world over.
ChemistryViews.org features
updates on latest research
and the chemical industry;
virtual events with Nobel
Laureates; articles from leading
scientists; interviews, videos and
educational and commercial
webinars, as well as weekly and
monthly digest e-newsletters.
An audience of over 27,500
registered users is shared across
six channels: for the Organic,
Inorganic, Industrial, Biological,
Analytical and Physical branches
of chemistry
Specific monthly e-newsletters
go out to subscribers for
the organic chemistry,
nanotechnology and
pharmaceutical subject areas.
Unique visitors per month are
currently running at almost
52,000 per month split amost
one-third each between the
Americas, Asia Pacific and EMEA
regions.
MaterialsViews.com
MaterialsViews.com is a
resource for material scientists,
physicists, polymer scientists,
spectroscopists, engineers and
surface scientists , and features
the latest research and reports
on the most interesting and
relevant breakthroughs in
materials science, selected by
the editors of some of the top
journalism in this field.
Ten channels cover:
nanotechnology, soft matter,
energy, surfaces, software
/ databases, organic and
inorganic electronics, photonics,
engineering, and health &
biomedicine, allowing scientists
to focus on items most relevant
to them.
A weekly e-newsletter goes
out to over 10,000 subscribers
worldwide. The website receives
around 20,000 unique visitors
each month with around
30% each coming from North
America and Asia Pacific.
MaterialsViews.com is
also available in a Chinese
language version as
MaterialsViewsChina.com
9
print advertising rates 2014
Effective until 30 April, 2015
MULTIPLE EDITIONS
For two editions combined simply add prices together and then deduct 5% from
the total. For three editions combined see the ‘Worldwide (combined editions)’
column below. Please note that prices shown below for half-page standard and
1/3 pages apply equally if vertical or horizontal
PRICE IN US DOLLARS
pricing is also available in
euros and pounds sterling
on request
US EDITION
TO 18,000+
SUBSCRIBERS
APAC EDITION
TO 12,000+
SUBSCRIBERS
EMEA EDITION
TO 16,000+
SUBSCRIBERS
WORLDWIDE
(COMBINED
EDITIONS)
TO 46,000+
SUBSCRIBERS
Mono (black and white)
Full page
3160
2690
3495
8635
Half-page standard
2100
1715
2230
5500
Half-page island
2200
1875
2445
6050
Third-page solus
2100
1715
2230
5500
Quarter-page
1240
1055
1370
3390
Full page
3880
3300
4625
10365
Half-page standard
2470
2100
2720
6600
Half-page island
2720
2315
2980
7840
Third-page solus
2470
2100
2720
6600
Quarter-page
1525
1295
1670
4070
Full page
4720
4015
5160
12430
Half-page standard
3010
2530
3285
7920
Half-page island
3305
2775
3615
8710
Third-page solus
3010
2530
3285
7920
Quarter-page
1855
1580
2025
4875
Front cover
5420
4610
5930
14300
Spot (two) color
Full (four) color
Special positions
Carries an image only and not product pictures, additional text cannot be applied. Images supplied for the front cover should represent
cutting edge, innovative microscopy techniques and be as visually striking as possible without embedded graphs or figures. We do not
accept images previously published as M&A covers. Supporting color picture and cover story are included on page 3.
Inside front cover
5190
2530
5650
13700
Inside back cover
4960
2775
5375
13075
Outside back cover
5190
2530
5650
13700
Discounts
For more than one insertion series discounts of up to 10% apply. Combined editions count as one insertion.
Contract and agency discounts also applicable
Loose inserts
10g weight (0.35oz)
5815
4162
4930
POA
15g weight (0.53oz)
5815
4615
5375
POA
20g weight (0.71oz)
5815
5045
5840
POA
TERMS
Credit accounts are strictly net and must be settled 30 days from date of
invoice.
Cancellation Six weeks prior to the first day of the publication month.
All material for advertisements is accepted subject to the publisher’s
approval. The Advertiser warrants that his advertisements are neither
illegal nor defamatory and comply with the British Code of Advertising
Practice. The Publisher will not be liable for any loss or damage
consequential or otherwise occasioned by error, late publication or
the failure of an advertisement to appear from any cause whatsoever
although all reasonable care will be taken.
10
The Advertiser must be responsible for the insurance of all advertisement
material delivered to the Publisher. Advertiser’s material is held at the
owner’s risk.
The Publisher, in the absence of instructions to the contrary, reserves
the right to destroy all material which has been in his custody for twelve
months from the date of its last appearance.
In the event of copy instructions not being received by the copy date, the
Publisher reserves the right to repeat standing copy.
Material must conform to the Publisher’s requirements and any additional
work involved will be charged out at cost.
mechanical data
SPECIFICATIONS – Printing Offset litho
Advertisement size
Depth x width
A4 – full page
264mm x 190mm
(10 3/8 x 7 1⁄2ins)
A4 – double-page spread (DPS)
264mm x 399mm
(10 3/8 x 15 5/8 ins)
Half-page horizontal
130mm x 190mm
(5 1/8 x 7 1⁄2ins)
Half-page vertical
264mm x 92mm
(10 3/8 x 3 5/8 ins)
Half-page island
180mm x 130mm
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Third-page horizontal
82mm x 190mm
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Third-page vertical
264mm x 60mm
(10 3/8 x 2 1⁄2ins)
Quarter-page
130mm x 92mm
(5 1/8 x 3 5/8 ins)
Trim size
A4 – full page
297mm x 210mm
(11 5/8 x 8 1⁄4ins)
297mm x 420mm
(11 5/8 x 16 1⁄2ins)
A4 – full page
303mm x 216mm
(12 1/8 x 8 1⁄2ins
303mm x 426mm
(12 1/8 x 17 ins)
Half-page horizontal
154mm x 215mm
(6 1/8 x 8 1⁄2ins)
Half-page vertical
307mm x 110mm
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Third-page vertical
307mm x 70mm
(12 1/8 x 2 3⁄4 ins)
Bleed sizes
PRINT AD SUBMISSION DETAILS
By email to [email protected]
For files larger than 10mb please contact Simon Evans
at [email protected] or on +44 (0)1243 770342
to request our FTP details
WEB AD SUBMISSION DETAILS
Technical specification
We can accept gif formats up to a maximum of 39k in file size.
Resolution should be screen size (72dpi) in RGB format.
We can also accept animated gifs, subject to the 39k file size limit.
Please ensure your artwork is high resolution. Images should be
300dpi. PDF is preferred although we can accept InDesign, Illustrator
or Photoshop if neccessary. Word files are not acceptable. If not
sending PDF please ensure all images (pictures and logos) and
typefaces are sent too. If not we cannot ensure your ad will print
correctly.
Artwork should be prepared for print in CMYK format. RGB is not
acceptable.
11
M
icroscopy
andAnalysis
CONTACT INFORMATION
Advertising sales
+44 (0)1243 770367
Editorial enquiries +44 (0)1243 770443
Circulation department +44 (0)1243 770428
Email:[email protected]
Account management
Steve Parkes
+44 (0)1243 770367 [email protected]
Charlotte Redfern +44 (0)1243 770121 [email protected]
Advertising [email protected]
Editorial
Dr Julian Heath [email protected]
Publisher
Rob Munro
+44 (0)1243 770443 [email protected]
Circulation
Sue Turner
+44 (0)1243 770428 [email protected]
Published by
John Wiley & Sons Ltd
The Atrium
Southern Gate
Chichester, England, UK
PO19 8SQ
12

Media Planner - Microscopy and Analysis

Transcription

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