Exhibitor Prospectus - Premiere Beauty Classic

2015
October
11 - 12
Greater Columbus
Convention Center
Columbus, Ohio
Connect with us
pho
to:
Red
ken
5th
Ave
n
ue N
YC
Exhibitor
Prospectus
THE MOST EXCITING SHOW THIS YEAR!
Amazing Educational Lineup
Marketing & Sponsorship
opportunities
Lighted Tower
Take advantage of a unique opportunity to
promote your organization! Place your brand at
classroom and exhibit floor entrance units.
Placement & production: $900
Featured Products
To help increase product
awareness, there will be a
featured products area located
in the lobby during show hours.
Package includes:
• Listing in show program
• ID card
• Onsite signage
Placement: $200
Registration Panel
Reinforce your company's
message by advertising
on custom panels located
at registration.
Placement & production:
$500
Banner - Interior
Lobby Placement
Door and
Window Decals
Increase your visibility by
displaying your banner in key
locations inside the convention
center lobby. Banner provided
by sponsor.
Welcome attendees at the door with these
vibrant 17” x 22” single-sided graphics.
Minimum order of 4.
Placement & production: $125
Placement: $900
Show Program Advertising
Advertising here allows you to reach
each and every attendee. Direct traffic
to your booth, relay information about
your company and leave a lasting
impression.
$750 Half Page
Horizontal or Vertical
$1,250 Full Page
$1,600 Full Page Inside
Front Cover or Back Cover
October 12-13, 2014
EXHIBIT
FLOOR MAP
company names
& booth #
p. 25-27
J O
H
N
S
A
H
A
G
S
T
Y
L
E
FEATURES
main stage
p. 8-9
classroom
locations
p. 28
SCHEDULE
OF EVENTS
photo: L’ANZA
sunday &
monday
VALUABLE
COUPON SAVINGS
p. 44-45
High Street
p. 4-7
Sahag invites you to try our
NEW Precision Hair Care Line.
The MosT eXCITING shoW ThIs YeAR!
Amazing Educational Lineup
Plus FREE fringe trim! Booth 107
Escalator Graphic
Place your company logo and graphics on
escalators carrying attendees to and from
the show.
Placement & production: $900
John Sahag Products, Ltd.
Sahag Academy
425 Madison Avenue, New York, NY 10017
212-750-7772 ~ www.johnsahag.com
Electronic Marketing
Website Advertising
Advertise on the official show website!
Premium locations available on high traffic
pages of the Premiere Beauty Classic website.
Email Marketing Exclusive
Interior Pages Banner
$400/month
Premiere will send your custom designed
email to our database including past and
present attendees. Emails are sent from
show management and subject to approval.
Limited availability.
$1,200
Registration Page Banner
$500/month
Email Marketing Banner
Place your banner proudly on official show
emails! Capture customers’ attention before
they arrive at the show.
$750
Exhibitor List Upgrade
Upgrade your company name on BOTH the
official show website’s exhibitor list AND
Day-of-Show Program listing.
$100
E-Pass Sponsorship
Receive maximum exposure by placing your
advertisement on attendees’ show e-passes
purchased in advance from Premiere.
Only 2 available!
$1,000
Book Early!
Contact:
Marketing items are on a first-come, first-serve basis and sell
out fast! For best availability sign-up before August 21st
Kathleen Goodman at 800-335-7469 x141
[email protected]
Classroom
Education
Premiere Beauty Classic’s educational programs
lead potential buyers straight to your booth after
each class. Premiere Beauty Classic brings you
over 9,000 Potential Buyers!
Education for Hair Cutting, Hair Color, Men’s
Grooming, Textured Hair, Nails, Extensions &
Weaves, Skincare, Makeup, Business and
Personal Development
*Pre-Requisites for Education
Complimentary classroom presentation
Education topics must remain educationally focused, unbiased
and objective. Product endorsement or sales will not be
allowed in the classroom or surrounding areas. All educators
must be in the professional beauty industry and will be required
to purchase a booth on the exhibit floor. Refer to Exhibit Booth
Contract for pricing.
times provided with your booth commitment*
(upon approval)
Free promotion in over 80,000 Show Previews
directly mailed to attendees, show website and
beauty industry media
Apply today to request the best possible classroom
presentation time!
Face-to-face interaction with beauty industry
professionals
Deadline to apply for classroom space Friday, May 1
Reach new or existing customers who need
personal attention
Contact us Call 800-335-7469 or visit
www.beautyclassicshow.biz
n n Coupon
Program
Great Show Deals
Clip & Save
Limit one coupon per
customer while supplies last.
Coupons valid at
Premiere Beauty Classic,
October 12 & 13, 2014 only.
VIVIDS HAIR
CARE TRIO
$20.00
regular price $28.50
(plus applicable taxes)
Booth 415
One time booth special $5.00 per tube!
(70% off retail)
The #1 rated polishing & whitening
toothpaste…Naturally!
Safe and gentle for the whole family
special $5.00 per tube!
booth
time
One
(70% off retail)
The #1 rated polishing & whitening
toothpaste…Naturally!
Safe and gentle for the whole family
Booth 914
O’Hare Shear &
Thinner Set for $125
Buy Any 1907 Shear and
Get A FREE Case and Thinner
Booth 910
Booth 438
Booth 511
7
Body Massager
Special Show Price
Foot Massager
Special Show Price
$249 (MSRP $299.95)
Booth 113
Booth 114
Booth 841
RO
FIB ER
TEC
HN OLO
GY
Free!
(MSRP $579.90)
Any Size
Infinity Hair Fibers
Two-sided
counter display
measures
8”W x 20”H
Instant solution
for a fuller,
thicker head
of hair
Booth 640
Combo
Very Special
$409 for Both
Salon Special
Increase your revenue!
• Free display
• Free shipping
• 30% off merchandise
Buy 2 Get 1
MIC
$229 (MSRP $279.95)
Booth 925 & 931
Booth 916
Contact
[email protected]
for details
www.MiaBeauty.com
1.866.866.9 824
In this year’s Day of Show Program, we will
include pages of merchandise coupons that
feature discounts, show only specials and free
offers from your participating company. These
eye-catching coupons will be redeemable ONLY
at participating booths.
This is an excellent opportunity to promote your
company’s name and products to over 9,000+
salon and spa professionals who receive the
full color onsite Show Program. This coupon
is available FREE to you with your booth
commitment; however, SPACE IS LIMITED!
Please e-mail your promotion by
Friday, September 25.
$5 OFF T-SHIRT PURCHASE
IF YOU LIKE OUR FACEBOOK PAGE AND FOLLOW
US ON INSTAGRAM.
www.facebook.com/thehaircafeatlanta
Instagram: THEHAIRCAFE
Please BE SPECIFIC regarding product, quantity,
% or amount, etc. Coupon size 2.1667” x 2.02”
Booth 940
@ 300DPI CMYK.
44
E-Mail: [email protected]
2015
Exhibit Floor Plan
FEC
Emergency
Exit
CONCESSION
Main
Stage
Classroom
Booth 650
Classroom
Booth 450
148
149
248
146
147
246
143
242
349
249
949
448
447
245
344
345
243
342
343
139
136
137
236
237
336
646
647
746
545
644
645
744
442
441
138
547
339
438
337
436
540
539
640
641
638
639
130
131
124
125
116
117
230
216
231
225
325
217
319
110
111
210
108
106
213
625
525
514
837
832
936
833
725
715
511
410
309
409
206
943
1042
939
1038
937
1036
1037
933
1032
1033
931
1030
1031
1026
1027
1024
1025
916
1043
812
815
914
813
912
811
910
917
1013
913
1011
609
509
507
1044
925
615
515
945
940
841
631
313
209
107
840
717
415
212
741
733
530
425
114
113
842
946
734
533
431
743
737
432
333
847
738
437
635
132
747
1009
606
807
906
907
1005
100
101
201
401
501
601
701
801
901
1001
Men’s Restroom
Men’s Restroom
Women’s Restroom
ENT
RAN
ENTR
CE
ANCE
INFORMATION
Women’s Restroom
Men’s Restroom
Exhibitor Information
Benefits of Exhibiting
■■ Face-to-face interaction and communication with over
9,000 beauty professionals with purchasing power
■■Make immediate sales and get buyers to act now with
show specials
■■Introduce or demonstrate your new or existing
product or service
■■ Reach existing customers who need personal attention
Exhibitor Booth
Each 10'x10' booth rental includes:
■■An 8' draped back wall and 3' side walls
■■One 6' draped table, two chairs and a wastebasket
■■Standard ID Sign
■■Exhibitor Manual
■■General Exhibit Hall Security Staff
■■Five exhibitor staff badges
Space Assignment
The following are areas of consideration in
assigning booth space:
■■Number of booths requested
■■Number of years in the show
■■Participation in ticket sales program
■■Education/classroom participation
■■Professional display design
In addition to the above, space relocation will
be considered based on availability.
Professional Products Only
Premiere Beauty Classic is a tradeshow for the Professional
Beauty Industry. Products exhibited on the show floor
should include only those which assist the professionals
of the industry. Examples of products not allowed on the
show floor include, but are not limited to, the following:
unrelated industry clothing, jewelry and other such boutique
items. Show Management reserves the right to determine
the eligibility of any company or product for inclusion in
the conference and reserves the right to reject, effect, or
prohibit any exhibit in whole or in part, or any Exhibitor, or
his representatives, with or without giving cause.
Marketing & Advertising
■■Repeated exposure in major trade journals
including Modern Salon, Nailpro, American Salon,
behindthechair.com and NAILS.
■■Company listing on the Premiere Beauty Classic
website with a direct link to your company’s website.
■■Company listing in the Premiere Beauty Classic
Show Preview. Over 50,000 show previews and
12,000 posters are distributed throughout the region.
■■Company listing in the Premiere Beauty Classic
Show Program which is distributed onsite to all
trade show attendees.
Booth Pricing
Each 10' x 10' = 100 Sq. Ft.
■■Corner Booth: $12 Sq. Ft.
■■Interior Booth: $11 Sq. Ft.
All contracts must be
accompanied by a
50% deposit.
Education Continues on the Show Floor!
In addition to Main Stage’s presence on the exhibit floor,
select classes for hair care will be presented in specially
created classrooms. Ask about participating in Beauty
Classic’s education program and lead your potential
buyers straight to your booth right after each class. For
locations, please refer to the exhibit floor plan.
2015 Show Schedule
Activity
Day
Date
Time
Exhibitor
Move-In
Friday
Saturday
Oct 9
Oct 10
8a - 5p
8a - 7p
Show Days
Sunday
Monday
Oct 11
Oct 12
9a - 6p
9a - 5p
Exhibitor
Move-Out
Monday
Tuesday
Oct 12
Oct 13
5p - 10p
8a - 1p
To Reserve The Best Possible Space... ACT EARLY!
Submit your contract and deposit online:
www.beautyclassicshow.biz
Mail your contract and deposit to:
Premiere Beauty Classic
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
Fax your contract and deposit to:
407.265.3134
Or call:
800.335.7469
Sales & Sponsorship Department
Kathleen Goodman x141
[email protected]
Ed McNeill x130
[email protected]
Education Department
Ann Donlon x113
[email protected]
Book your hotel online!
www.beautyclassicshow.biz
Travel Planners is the official housing company for Premiere Beauty Classic
Visit www.beautyclassicshow.biz and click on
Hotel & Travel or call Travel Planners at 800-237-5655
or 212-532-1660, Monday-Friday from 9a-7p EST.
Book today and take advantage of:
Low pre-negotiated room rates
n Immediate confirmation
n Update or even cancel your reservation with no fees
n No pre-payment... book today but don’t pay a penny
until check-out
Show Location
Greater Columbus Convention Center
400 North High Street
Columbus, OH 43215
n
Book online 24/7 at
www.beautyclassicshow.biz
1
2
(ONE WAY)
BROAD STREET
Holiday Inn Downtown
Capitol Square
175 E. Town St.
$131 Standard
6
Hyatt Regency*
33 E. Nationwide Blvd.
$136 Standard
3
I-71
W. LONG STREET
(ONE WAY)
(ONE WAY)
(ONE WAY)
SPRING STREET
7
FOURTH STREET
1
3
THIRD STREET
Crowne Plaza Hotel*
6
NATIONWIDE BLVD
HIGH STREET
2
5
I-670
FRONT STREET
35 W. Spring St.
$123 Standard
Avis wants to help you enjoy Columbus with great rates
and time saving services. Special discounts are available
on a wide selection of vehicles. Use Avis Worldwide
Discount (AWD) Number K213092 when you reserve
online at www.avis.com or call 800-331-1600.
CONVENTION
CENTER
4
Courtyard by Marriott
Downtown
Car Rental
350 N. High St.
$141 Standard
E. STATE STREET
7
8
E. TOWN STREET
Drury Inn & Suites*
88 E. Nationwide Blvd.
$119 Standard, $139 Suite
4
5
*Connected to convention center via skywalk
Get Social
#PremiereBeautyClassic
Red Roof Inn
111 E. Nationwide Blvd.
$95 Standard
8
Stay connected, up-to-date and engage with
Premiere Birmingham and attendees before,
during and after the show. Don’t forget to use the
official show hashtag.
Hilton Downtown
401 N. High St.
$157 Standard
www.facebook.com/premierebeautyclassic
www.twitter.com/beautyclassicoh
Sheraton Columbus
at Capital Square
75 E. State St.
$137 Standard