dunnhumby`s customer science capabilities

DUNNHUMBY’S CUSTOMER
SCIENCE CAPABILITIES
TRANSFORMING CUSTOMER DATA INTO CUSTOMER DELIGHT
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dunnhumby.com
DUNNHUMBY’S CUSTOMER SCIENCE CAPABILITIES
RETAILING ISN’T WHAT
IT USED TO BE
Now there’s an understatement. With every
mobile purchase, in-store price comparison,
retailer app download, new connected device,
click and collect order, crowd-funded product
and brand recommendation on social media,
it’s getting clearer: the world of retail is
changing. Customers are in control. They’re
demanding choice, value, relevancy and
convenience, and expecting it all wrapped up
in one seamless experience, in-store, online
and on the go. And if you can’t give it to them,
they’ll go to someone who can.
But change is a good thing. The very same
trends and advances in tech empowering
customers are also creating tremendous
opportunities to learn about and connect with
them in ways and places you never have
before. The volume, velocity and variety of
data your customers create as they search,
order, pay, play, watch, listen, talk and share
provides unprecedented insight into their
attitudes and behaviour across channels —
insight that you can apply to help acquire and
retain customers and grow your business.
dunnhumby is the world’s
leading customer science
company — visit
dunnhumby.com to learn
how our capabilities can
deliver competitive
advantage and sustained
growth for your business.
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dunnhumby.com
DUNNHUMBY’S CUSTOMER SCIENCE CAPABILITIES
CUSTOMER SCIENCE IS YOUR ADVANTAGE
At dunnhumby, we use data and science to understand customers better than anyone else
and apply that insight to create exceptional experiences in digital, mobile and retail
environments. From better prices and promotions to better ranging and assortment to more
personalised and relevant adverts and comms, everything we do is driven by a desire to
delight customers and earn their loyalty – which in turn grows the sales and profits of
businesses like yours.
BUILDING CUSTOMER LOYALTY, FROM INSIGHT TO ACTIVATION
So retail has changed — but have you? In this non-traditional environment, traditional
strategies and tactics aren’t going to outperform the competition. That’s where dunnhumby
comes in. We understand the business problems facing retailers and brands today and have
created a suite of capabilities to address them. Representing six unique areas of expertise,
each of our customer science capabilities plays a critical role in your journey to become a
customer-led organisation.
Software-led Tools
Shopper
Thoughts
dunnhumby
BAR
Sandtable
Sociomantic
Audience
Activation Mgt
Campaign
Media
Management Centre
Propositions
Customer
Loyalty
Connected
Insights
Customer
Engagement
Strategy & Design
Customer Strategy
& Change
Partner
Evaluation
CommerMedia
calisation
Planning
Capabilities
CUSTOMER
STRATEGY
CUSTOMER
ENGAGEMENT
DATA
SCIENCE
Store
Layout
Space
Optimiser
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CHANNEL AND
FORMATS
MERCHANDISE AND
CATEGORY
MANAGEMENT
Customer
Activation
Customer
Relevancy
Science
Assortment,
Display,
and New
Product
Launch
Local
Tailoring
Multichannel
Proposition
Category
Leadership
Inventory
& Stock
Management
Price &
Promotion
Clickstream
Insights
Store
Reporting
Shop
PriceStrat
LaunchPad
Scoring
Engine
BzzAgent
Real-time
Decision
Engine
Shelf
Review
Promotions
Analytics
Retail
Heartbeat
dunnhumby.com
DUNNHUMBY’S CUSTOMER SCIENCE CAPABILITIES
a
DATA
Big Data is… huge. And it’s only
getting bigger. Our Data capability
team can help you manage and
make the most of it. We’ll work
closely with you to assess your
existing data capability and
understand your business vision
and goals, then use that insight to
provide expert advice and
guidance on how best to exploit
the data you have, increase your
understanding of your customers,
and drive incremental,
measurable value to your
business.
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dunnhumby.com
DUNNHUMBY’S CUSTOMER SCIENCE CAPABILITIES
SCIENCE
An enabling capability powering
everything we do, our Science
experts focus relentlessly on
uncovering actionable insight
within the context of the customer
and enabling our products and
people in applying those insights
in real-time, providing customers
with exceptional experiences in
every channel at any time. Our
team is always sharpening its
cutting edge through research and
partnerships, which means you’ll
always benefit from the latest
advances in data science.
CUSTOMER STRATEGY
Our Customer Strategy team
partners with retailers and brands
to help them make the leap into
customer centricity. Bringing 25+
years of experience and expertise
in data science, human
understanding and organisation
performance management, we help
clients like you to better understand
your customers, identify important
strategic customer groups, and
focus on creating a relationship to
best engage those customers. It’s
an approach proven to profitably
increase sales, build customer
loyalty, and put an emphasis on
strategically acquiring the
customers who are most likely to
become your best customers over
time.
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dunnhumby.com
DUNNHUMBY’S CUSTOMER SCIENCE CAPABILITIES
CHANNEL AND FORMATS
Whilst everyone acknowledges the
importance of having a clear
understanding of the customer
across channels – and developing
a clear multichannel vision across
the network – not every retailer is
equipped to do so. Our Channel
and Formats capability provides
support to retailers in defining their
channel and format offer, optimizing
store layout and space, targeting
new store locations and delivering
a multichannel strategy.
MERCHANDISE AND CATEGORY
MANAGEMENT
Ensuring the right product is in the
right place at the right time and price
is critical to rewarding customer
experiences and, as such,
fundamental to successful retail. Our
Merchandise and Category
Management capability will help you
understand which customers are
shopping and how their behaviours
are impacting each category and
each product’s sales so you can
make the right strategic and tactical
decisions concerning assortment,
product, price and stock.
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dunnhumby.com
DUNNHUMBY’S CUSTOMER SCIENCE CAPABILITIES
CUSTOMER ENGAGEMENT
Our Customer Engagement
capability finds audiences and
customers wherever they are and
serves them personalised
communications, delivered via
their channel of choice and done
so at just the right time. We ensure
dialogue with customers delivers
seamless multichannel customer
experiences that are relevant
across all aspects of the shopping
trip with proven measurable value.
Our capabilities are
powered by the analysis of
a massive breadth of data:
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$600 BILLION
retail spend
Nearly 1 BILLION
customers
30+ markets
40 BILLION
baskets
26,000+ stores
dunnhumby.com
dunnhumby is the world’s leading customer
science company. We analyse data and
apply insights from nearly one billion
shoppers across the globe to create
personalised customer experiences in
digital, mobile, and retail environments.
Our strategic process, proprietary insights,
and multichannel media capabilities build
loyalty with customers to drive competitive
advantage and sustained growth for clients.
dunnhumby employs over 2,000 experts in
offices throughout Europe, Asia, Africa, and
the Americas and works with a prestigious
group of companies including Tesco,
Monoprix, Raley’s, Macy's, Coca-Cola,
Procter & Gamble, and PepsiCo.
GET IN TOUCH
Contact us at dunnhumby.com
to learn how dunnhumby science drives the
solutions that can help grow your business
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© dunnhumby 2015
dunnhumby.com