Lancôme blossoms with new Absolu Voyage Rose palette

Lancôme - Absolu Voyage Rose Edition
The Moodie Report
January 2011
Lancôme blossoms with new Absolu Voyage Rose palette
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Lancôme has updated its Absolu Voyage travel retail exclusive make-up palette with a new version,
called Absolu Voyage Rose. A limited edition, it is said to contain all the essential make-up items, presented in a
sleek, black lacquered compact, decorated with the brand’s rose emblem.
Lancôme updates its Absolu Voyage Palette with a limited-edition Rose version
Like its original predecessor, the new palette includes an extra-wide mirror and space-saving sliding drawer. The
contents include a concealer, powder, blusher, six eye shadows, a black kohl eyeliner, Virtuôse mascara, three
shades of lipstick and a mini lip pencil.
These are complemented by four professional-sized accessories (a lip brush, an eye shadow brush, a powder
brush and a powder puff).
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Lancôme - L’Absolu Nu
The Moodie Report
January 2011
Lancôme promises weightless colour and care with L’Absolu Nu
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Lancôme has unveiled a new lipstick collection called L’Absolu Nu. It will be available from March in
European, Middle East, African and Americas travel retail, before rolling out to Asia in September.
The lipstick is said to deliver “lip-caring” colour, within a delicate texture for a “nude lip” sensation. The formula
features five patents, and harnesses the same Aura technology used in Lancôme’s Teint Miracle foundation. It is
said to both reproduce and enhance lips’ natural radiance.
Lancôme's latest lipstick offering, L'Absolu Nu, will begin rolling out in travel retail in March
Key to this is OPTI-CARMIN, a special pigment that intensifies lips’ natural colour. It is 16% more sheer than a
traditional red pigment, thereby allowing more light to pass through, significantly intensifying colour radiance,
according to the brand.
The lipstick formula also contains transparent pearls containing hints of beige and pink. They coat lips with an
ultra-sheer film, allowing light to be abundantly diffused.
L’Absolu Nu’s ultra-fine texture contains pro-xylane (a compound which helps to reconstruct the skin’s matrix),
which helps to keep lips smooth and moisturised for eight hours. The lipstick is scented with a peach fragrance,
enhanced with notes of rose and violet.
L’Absolu Nu is available in 12 shades, divided into three shade families which correspond to the pigmentation
diversity of natural lip colour shades.
The lipstick case contains four micro-magnets, for secure closing. The black design is embellished with a silver
rose motif. Its shape was inspired both by the Clé de Coquette design made famous in the 1950s, and the shape
of the original L’Absolu Rouge lipstick.
The launch is being supported by an advertising campaign shot my Mario Testino, featuring Lancôme face Kate
Winslet reclining on a bed.
Lancôme - Teint Miracle
The Moodie Report
January 2011
Lancôme’s Teint Miracle collects prestigious press
award
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Lancôme’s Teint
Miracle foundation, which was
introduced to global travel retail in
late 2010, has received the
prestigious Marie Claire
International Prix d’Excellence de
la Beauté Award. The awards are
voted for by a panel of 15
international journalists from key
magazines.
Teint Miracle is the result of 10
years of research. It features
Aura-Inside Technology,
described as a natural light
creator combining a new
generation of pigments. It works
on each component of natural
light, both re-emitted and
reflected, Lancôme maintains,
whereas traditional foundations
only play on surface radiance.
The result is natural-looking
coverage and a complexion that
appears to be lit from within,
claims the brand.
Teint Miracle wins the coveted Marie Claire
International Prix d’Excellence de la Beauté Award
The foundation has already
received the Prix d’Excellence de la Beauté from Marie-Claire Belgium, and been
voted Best Make-up Product of the Year by Telva Spain; Cosmetic of the Year
2010 by Maquia Japan; Best Liquid Foundation 2010 by Voce Japan; and Best
Foundation 2010 by Bieteki Japan.
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Lancôme - Emma Watson
The Moodie Report
March 2011
Emma Watson joins Lancôme as brand ambassador
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Emma Watson, the actress best known for her
portrayal of Hermione Granger in the Harry Potter film
franchise, has been named a Lancôme brand ambassador.
“Thanks to her charm, romanticism and her incredible
modernity, Emma Watson has become the icon of her
generation,” noted Lancôme International President Youcef
Nabi. “We are delighted by this new collaboration with Emma
who brings a fresh spirit to Lancôme.”
Watson joins a star-studded roster of famous faces at Lancôme, including Kate
Winslet, Penelope Cruz and Julia Roberts. It has yet to be confirmed which
product line Watson will represent.
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Lancôme - Hong Kong International Airport
The Moodie Report
March 2011
Lancôme gets prime exposure at Hong Kong International Airport
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
HONG KONG. Scental Travel Retail Asia Pacific (L’Oréal), in partnership with JCDecaux Transport, has rolled
out a wide-scale advertising campaign for its Lancôme brand at Hong Kong International Airport.
The all-round campaign featuring Lancôme Génifique utilises the new Bulkhead Lightboxes, which dominate the
West Hall duty free area right before the points of sale.
Supported by various interior and exterior advertising formats, the three-in-a-row lightboxes were designed to
deliver head-on visual impact to targeted passengers.
JCDecaux’s new Bulkhead Lightboxes at HKIA’s Departure West Hall duty free area
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March 2011
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Portrait free standing lightbox at the Departure Area right after immigration
Portrait exterior billboard gets prime exposure from traffic heading to the airport terminals
Scental Travel Retail Asia Pacific General Manager Olivier Dubos said: “The new lightboxes are extremely
visible. It is an amazing way to convey a strong message of Lancôme up to the time the passengers hit the duty
free stores. The result is far more effective than we expected.”
JCDecaux Transport (Hong Kong) General Manager Shirley Chan added: “JCDecaux is committed to constantly
reinvent our airport advertising platforms to provide our clients with the best possible media to reach their
audience.
“We are very pleased to have this great opportunity to once again work with Scental on their new advertising
campaign at our prime advertising sites at Hong Kong International Airport.”
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PAGE
Lancôme - L’Absolu Lips
The Moodie Report
April 2011
Lancôme - New Absolu Bar Hong Kong
The Moodie Report
June 2011
Lancôme - Hypnôse Doll Eyes
The Moodie Report
June 2011
Lancôme expands Hypnôse franchise with Doll Eyes Mascara
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Lancôme is poised to extend its Hypnôse mascara collection in travel retail worldwide with a new
version called Doll Eyes. The product features a new wand and formula, to help users achieve separated, wideopen, doll-like lashes. Image analysis has calculated that the mascara’s eye-opening effect is +35%, according to
the brand.
The latest extension to Lancôme's Hypnôse franchise, Doll Eyes Mascara, will begin rolling out in travel retail next month
The Hypnôse Doll Eyes “fibre shine” formula is enriched with nylon powders to adorn lashes with a subtle sheen.
It includes both supple and hard waxes, the former to build volume and the latter to fix lash curvature. It also
includes an “ultra stretch” complex, formulated around lengthening polymers, to bestow an instant “lash
extension” effect.
In a first for Lancôme, the mascara is scented with a hypoallergenic fragrance, composed of floral notes offset
with a hint of green.
The hybrid mascara wand is protected by a trio of patents. The nylon, conical brush tip enables it to capture every
single lash, for a defined and perfectly separated lash fringe.
The mascara is presented in black packaging, with silver and pink calligraphic lettering and a motif of Lancôme’s
signature rose petals.
The advertising visual was shot my Mario Testino, and features Lancôme faces Daria Werbowy, Arlenis Sosa and
Elettra Wiedemann with retro, 60s-style hair and make-up.
Lancôme Hypnôse Doll Eyes mascara is priced domestically at around £20.50.
Lancôme - Ô de l’Orangerie
The Moodie Report
July 2011
Lancôme Ô de l'Orangerie makes exclusive Asian debut in Changi
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
SINGAPORE. Nuance-Watson (Singapore) has teamed up with Scental Travel Retail Asia Pacific (L’Oréal) to launch Lancôme’s new heritage fragrance Ô de
l'Orangerie at Changi Airport, ahead of other travel retail stores in the Asia Pacific.
The new scent is exclusive to Nuance-Watson’s Perfumes & Cosmetics stores from 1 July to 15 August.
Ô de l'Orangerie – a follow-up to last year’s Ô d’Azur – pays tribute to orange blossom and is created to evoke a walk under the shade of orange trees in the Orangery
garden of Versailles Palace in France.
The scent contains top notes of orange blossom and orange zest, heart notes of jasmine petals and orange blossom absolute, and base notes of cedar and benzoin.
Ô de l'Orangerie hopes to evoke a walk under the shade of orange trees in the Orangery garden of Versailles Palace
“Following the pre-launch of our fragrance Ô d’Azur last year, we decided to have another Asia Pacific Travel Retail pre-launch event at Changi Airport in 2011,” said
Lancôme Division Manager Lina Ly.
“We are delighted to partner again with Nuance-Watson (Singapore) on offering travellers an early opportunity to experience Lancôme’s new fragrance. Changi is one
of the traffic hubs of holiday destinations in Asia Pacific,” Ly added.
Perfumes & Cosmetics Senior Category Manager Chillie Por commented: “This is our first ‘Changi First’ partnership with Lancôme, which we hope will be a
phenomenal exclusive launch and the first of more collaborations to come. The success of Ô d’Azur at our stores last year allows us to witness the appeal of the
fragrance; we thus have great expectations for Ô de l'Orangerie.
“Other than in-store animation, the fragrance will be showcased for a limited period in an enchanted garden-themed outpost site that fully illustrates the fragrance
vision. We believe that passengers at Changi will enjoy this visionary journey through the world of orange blossoms, and hope that it will create a differential and
exciting travel experience.”
Presented in the new Ô franchise bottle inspired by the undulating wave of water, Ô de l'Orangerie is available in two formats: 75ml (S$80) and 125ml (S$95).
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Lancôme - Teint Miracle
The Moodie Report
July 2011
Lancôme performs two new skincare Miracles
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Lancôme is poised to build on the success of its Teint Miracle foundation with two new products: Teint Miracle Compact and Effet Miracle Bare Skin
Perfection Primer. Both will be available in travel retail worldwide from September.
Teint Miracle, introduced last year, is said to decrypt and recreate skin’s inner light to offer “an aura in a bottle”. The result is natural-looking coverage and a
complexion that appears to be lit from within, claims the brand. Both new products feature Lancôme’s Aura-Inside technology, and are said to deliver the effect of
perfect bare skin.
Lancôme extends its Miracle franchise with two new products: Teint Miracle Compact and Effect Miracle Primer
Teint Miracle Compact is claimed to reinvent powder foundation, delivering a strikingly natural maquillage. The product lightly corrects imperfections, without drying the
skin or leaving a shiny or powdery effect, the brand maintains. The formulation combines transparent particles with flexible spherical powders that ensure a glide-on
feel and easy application. It can be used dry or wet, according to the result and level of coverage required.
Teint Miracle Compact is presented in a slim case complete with a two-sided sponge and moveable mirror. The foundation contains an SPF15 and is available in six
shades.
Effet Miracle Bare Skin Perfection Primer, also enriched with Aura-Inside Technology, is an invisible base product that immediately corrects and evens out the skin
tone, according to Lancôme. Specifically, it is said to illuminate the complexion, make pores appear tighter, smooth wrinkles and fine lines, even out skin texture,
reduce shine and signs of fatigue, and conceal imperfections.
The formulation includes blurring polymers, soft powders for a silky, matte finish and silicone-coated agents for a comfortable, glide-on feel.
Effect Miracle is available in two shades: Effet Porcelaine (Porcelain Effect) for fair skin and Effet Bonne Mine (Healthy Glow Effect) for darker skins. It can be used
alone after moisturising, or under any type of foundation, on targeted areas or the entire face.
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Lancôme - Trésor Midnight Rose
The Moodie Report
July 2011
Lancôme cultivates fragrance pillar with Trésor Midnight Rose
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Lancôme will reinvigorate its Trésor fragrance pillar in September, with the introduction into travel retail
worldwide of Trésor Midnight Rose. The face of the fragrance will be actress Emma Watson.
The juice, a fruity floral, features a sweetened version of the original scent’s emblematic rose at its heart. Other key
ingredients include jasmine, peony, pink pepper, cedar and musk.
“Trésor Midnight Rose is a colourful, upbeat and joyful fragrance,” noted perfumer Anne Flipo. “It embodies
mischievous femininity: rose becomes playful, driven by deliciously tangy raspberry tones and voluptuous vanilla
notes… It’s a real signature.”
The fragrance colour-scheme is violet, inspired by the shade of the sky in the “romantic hour” just before midnight. The
original faceted Trésor flacon has been reworked and elongated, in graduations of pink to violet. It is topped with a
diamond-cut cap and adorned with a purple rose around the collar. The fragrance will be available as a 30ml, 50ml and
75ml.
Watson was named a Lancôme brand ambassador earlier this year. Best-known on-screen for her portrayal of
Hermione Granger in the Harry Potter film franchise, she has also been named “Best Dressed Woman in England” and
"Style Icon 2011” by the British press.
The advertising campaign was shot by Mario Testino. The TV spot pays tribute to the French Nouvelle Vague
movement, most notably Jean-Luc Goddard’s À Bout de Souffle (Breathless). Watson, with her pixie crop, evokes
Godard’s iconic heroine, Jean Seberg. Her partner in the ad is French actor Cyril Descours.
Trésor blooms anew with Midnight Rose edition
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