today`s parent group

Transcription

TODAY’S PARENT GROUP
Media Kit 2013
29
YEARS
OF BRAND EVOLUTION
& INNOVATION!
Today’s Parent is the most
Media Kit 2013
trusted source of parenting
information in the country.
p.2
Each month, Canadians turn to us to
provide them with relevant and current
articles on a variety of subjects that affect
their families. Everything from education
and health to discipline and nutrition.
We cover every stage of parenting from
pregnancy through the tween years.
We don’t preach, and we don’t pretend to
have all the answers, but, through real-life
stories and expert advice we empower
parents to make informed decisions that
are right for their family, and, from time
to time, provide them with a good laugh
as well.
KARINE EWART, Editor-in-Chief, Today’s Parent Magazine
Media Kit 2013
WE DELIVER MORE
PARENTS TO YOU
THAN EVER!
p.3
At Today’s Parent, it’s our goal to help
our readers celebrate life as a parent,
embrace the happy chaos and
remind them they are not alone.
Parents are the most highly sought-after consumer
demographic, spending billions of dollars each year on
various products and services. As powerful consumers,
parents are regularly making purchasing decisions on
behalf of the whole family, and are continually forming
new brand loyalties.
Today’s Parent knows parents and is with them
EVERY STEP OF THE WAY…
enfants
PsyCho Ils les élèvent
loin des stéréotypes
il ne veut plus
aller chez son père
toronto
Niaisez
davantage !
QUÉBEC
qu’on veut
pour Noël
Travail à
Temps parTiel
mission
impossible ?
DEssERts
Des chouxfleurs dans
mon gâteau !
MoDE
à chacune
son manteau
novembre 2012 3,95 $
#65629-JDJEBe:K;N
Media Kit 2013
Envoi de publication convention no 0040012212
p.4
Today’s Parent delivers over
* CALENDAR * BIRTHDAYS
3
Leur vue
az
de
à
26 restos
gourmands
pour minigourmets
Réussir
à l’école
 De bonnes notes… à tout prix ?
 Louis Garneau :
« Je n’aimais pas l’école »
 10 conseils pour les motiver
BUNDLE
UP!
’Tis the season for Santa
Claus parades and tree lightings
(see p. 178 for details). Break out the
hats and mitts to avoid frosty fingers
and chapped ears while you join in
the festivities, and don’t forget your
Thermos of hot chocolate. For a
great time sans Santa, check out
the selection of outdoor events in
our monthly calendar (p. 176).
TETRA IMAGES
50
jouets
TABLE MANNERS
enfantsquebec.com
NOVEMBER 2012 todaysparent.com/toronto
NOV12 - TPT - Opener.indd 163
163
12-09-24 4:45 PM
MILLION
TOUCH-POINTS!
ADVERTISING PARTNERSHIPS
At Today’s Parent, we make the
most of every partnership through
innovative solutions and creative
collaboration that is integrated
and multi-platform. We help our
advertisers connect with parents
in a voice they trust and relate to.
OUTDOOR FUN TO KEEP THE KIDS BUSY ON WINTER BREAK
Advertisement
2 RELIGION HOUSEHOLDS
how multi-faith families make it work
50+
GREAT
SHOPPING
GIFTS
UNDER
$50
(AND A FEW
SPLURGES TOO!)
B E H AV I O U R
TEACHING
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to share
DECEMBER 2012
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IPAD EDITION
NOW AVAILABLE
FREE FOR PRINT
SUBSCRIBERS
Holiday moments like this should be preserved
to last a lifetime in the highest quality video. Share
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Why a Handycam ?
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Get clear close-ups of the kids opening
all their gifts in full HD. The Handycam® has a large LCD
touch screen, up to 60x optical zoom (60 times more
than a smartphone) and an Optical SteadyShot that
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instantly on any surface up to 100 inches – much better
than hovering over a small screen!
EFFORTLESS It’s easy to use, carry and hold, with
intuitive touchscreen menus, a light and durable body
and ergonomic shape, so you can record videos for
hours without getting tired.
Find out more: store.sony.ca/whycamcorder
S I N G L E PA R E N T S
CHRISTMAS IN SPLITSVILLE
YOUR SURVIVAL GUIDE
Sony make.believe and Handycam are registered trademarks of Sony Corp.
DATING? YES YOU CAN
DEC12 - FOB - COVER.indd 1
12-10-30 3:34 PM
picky
10/30/12 1:28 PM
DEC12 - FOB - IFC.indd 2
10/30/12 1:28 PM
12-10-24 3:21 PM
T:7.875 in
milestones
S:7.375 in
Only the best
Parents from across Canada share
from Mother Nature.
their emotional stories
And you, Mom.
guide
eaters
reci ’ll
they !
love
Joy of parenting
DEC12 - FOB - IFC.indd 1
12-541_Sony_final_2.indd 1
easy
pes
family
Is your child a picky eater?
Precious
moments
How do you preserve your
family’s memories?
snaPshot
© Johnson & Johnson Inc., 2012.
Document your
personal story
The naturally derived ingredients in
JOHNSON’S® NATURAL® products come from
ﬁve key sources: coconut, cottonseed, palm,
soybean and sugarcane. JOHNSON’S® NATURAL®
is proven through years of research
(nobody does more!) to be gentle
enough for my baby skin.
Plus, there are no parabens, dyes,
silicones, phthalates or irritating
essential oils.
Help ﬁll the holes in your picky eater’s diet.
With protein and 26 vitamins and minerals, PediaSure Complete provides
complete, balanced nutrition kids need for development and growth.
Visit pediasure.ca for more information and to get your discount coupon.
Make mealtimes fun
Mom, you’re a natural.
© Abbott Laboratories, Limited
Ad Number:
JNJ_JJB_P10716B4
Publication(s): Today’s Parent
This ad prepared by: SGL Communications • 2 Bloor St. West, Toronto, Ontario • phone 416.413.7495 • fax 416.944.7883
File Location:
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BREADS COOKIES SQUARES
KEEPING THE PEACE
AT THE DINNER TABLE
on stefany: blouse, $39, joefresh.ca; pants, $108, jcrew.com; necklace, $50, bracelet, $70, and belt, $46, clubmonaco.ca; shoes, $140, townshoes.ca. for beatrice’s and orson’s clothing, hair and makeup, see p. 5
THAT MAKE GREAT GIFTS
T:10.75 in
p.5
Treasure Christmas
morning forever.
EVER!
homemade treats
S:10.25 in
Media Kit 2013
THE HAPPIEST
Media Kit 2013
TODAY’S PARENT GROUP 2013 PRINT RATES
p.6
NATIONAL1-2X 3-6X 7-9X 10-12X 13+
DPS
$38,426 $37,270 $36,503$35,353 $34,197
1/2 Pg DPS $29,884 $28,986 $28,387 $27,494 $26,596
1 Page
$21,348 $20,707 $20,277 $19,641 $18,995
2/3 page
$18,144 $17,598 $17,240 $16,694 $16,148
1/2 Page
$16,011 $15,528 $15,207 $14,729 $14,251
1/3 Page
$11,100 $10,769 $10,548 $10,212 $9,876
IFC
$46,111 $44,724$43,805$42,418 $41,037
Covers
$26,685$25,882 $25,351 $24,547 $23,749
ONTARIO 1-2X 3-6X 7-9X10-12X 13+
1 Page
$15,249 $14,792 $14,488 $14,026 $13,568
1/2 Page
$11,436 $11,094 $10,863 $10,552 $10,180
WESTERN1-2X 3-6X 7-9X10-12X 13+
1 Page
$9,702
$9,413
$9,219
$8,925 $8,636
1/2 Page
$7,275
$7,060
$6,913 $6,698 $6,477
TORONTO1-2X 3-6X 7-9X 10-12X 13+
DPS
$16,576$16,076 $15,749 $15,279$14,752
1 Page
$9,313 $9,032 $8,848 $8,583 $8,288
1/2 Page
$5,308 $5,148
$5,043 $4,893 $4,725
1/3 Page
$3,632 $3,522 $3,451
$3,348 $3,233
1/4 Page
$2,887 $2,800 $2,743
$2,661 $2,569
ENFANTS QUEBEC 1-3X4-6X7-9X 10+
DPS
$15,790$15,318 $14,845$14,372
1/2 Pg DPS
$12,282 $11,914
$11,546
$11,173
1 Page
$8,773
$8,510
$8,247 $7,985
2/3 Page
$7,454
$7,228
$7,008 $6,782
1/2 Page
$6,577 $6,382
$6,183 $5,988
1/3 Page
$4,554
$4,418
$4,281
$4,144
Cover
$10,522$10,207 $9,892 $9,576
All rates in gross dollars and subject to change. Rates in effect as of January 2013 issue. 25% discount on B&W ads.
*Inserts and outsert pricing available on request
PREGNANCY
1X3X
1 Page
$20,385 $19,770
1/2 Page
$15,290 $14,830
NEWBORN
1X3X
1 Page
$15,050 $14,595
1/2 Page
$11,290 $10,950
POUPON
1X3X
1 Page
$6,030 $5,850
1/2 page
$4,520 $4,380
BABY & TODDLER1X3X
1 Page
$17,140 $16,625
1/2 Page
$12,855 $12,470
BOUT DE CHOU 1X3X
1 Page
$7,460
$7,235
1/2 Page
$5,595 $5,425
TABLET RATE CARD
STATIC
5 sec interstitial
Pg 2 (IFC)
PREMIUM per page
5-10 pages
11-20 pages
21-29 pages
30-36 pages
per page
RICH
5-10 pages
11-20 pages
21-29 pages
30-36 pages
$3,694
$3,303
$2,775
$2,358
$2,081
$1,804
$1,665
$2,643
$2,246
$1,982
$1,718
$1,586
Media Kit 2013
TODAY’S PARENT GROUP PRODUCTION SCHEDULE 2013
p.7
* All 2013 dates are subject to change
February
SALES
CLOSE
6-Dec
MATERIAL
CLOSE
12-Dec
INSERTS
DUE
14-Dec
March
24-Jan
30-Jan
1-Feb
12-Feb
25-Feb
April
21-Feb
27-Feb
1-Mar
12-Mar
25-Mar
May
21-Mar
27-Mar
28-Mar
9-Apr
22-Apr
June
18-Apr
24-Apr
26-Apr
7-May
20-May
July
23-May
29-May
31-May
11-Jun
24-Jun
August
20-Jun
26-Jun
28-Jun
9-Jul
22-Jul
September
18-Jul
24-Jul
26-Jul
6-Aug
19-Aug
October
22-Aug
28-Aug
30-Aug
10-Sep
23-Sep
November
19-Sep
25-Sep
27-Sep
8-Oct
21-Oct
December
24-Oct
30-Oct
1-Nov
12-Nov
25-Nov
January 2014
21-Nov
27-Nov
29-Nov
10-Dec
23-Dec
Spring
SALES
CLOSE
31-Jan
MATERIAL
CLOSE
6-Feb
IMPACT
DATE
22-Mar
Fall
30-May
5-Jun
19-Jul
Winter
31-Oct
6-Nov
20-Dec
Updated: March 2013
IMPACT
DATE
8-Jan
ON-SALE
DATE
21-Jan
Media Kit 2013
p.8
Spring
SALES
CLOSE
28-Feb
MATERIAL
CLOSE
6-Mar
Fall
29-Aug
4-Sep
Spring
SALES
CLOSE
11-Apr
MATERIAL
CLOSE
17-Apr
IMPACT
DATE
31-May
Fall
29-Aug
4-Sep
25-Oct
February
March
April
May
June
July
August
September
October
November
December
January 2014
EDITORIAL
THEME**
Camps & Education
March Break
Birthdays
Services
Summer Fun
Travel/Tourism
Shopping
Education/Arts
Halloween
Holiday Shopping
Holiday
Literacy
* All 2013 dates are subject to change **Editorial Themes are subject to change Updated: January 2013
SALES
CLOSE
22-Nov
10-Jan
7-Feb
7-Mar
4-Apr
9-May
6-Jun
4-Jul
8-Aug
5-Sep
10-Oct
7-Nov
IMPACT
DATE
19-Apr
18-Oct
MATERIAL
CLOSE
27-Nov
15-Jan
12-Feb
12-Mar
9-Apr
14-May
11-Jun
9-Jul
13-Aug
10-Sep
15-Oct
12-Nov
DISTRIBUTION
DATE
8-Jan
12-Feb
12-Mar
9-Apr
7-May
11-Jun
9-Jul
6-Aug
10-Sep
8-Oct
12-Nov
10-Dec
MATERIAL
CLOSE
12-Dec
IMPACT
DATE
8-Jan
ON-SALE
DATE
21-Jan
April
21-Feb
27-Feb
1-Mar
12-Mar
25-Mar
May/June
21-Mar
27-Mar
28-Mar
9-Apr
22-Apr
July/August
23-May
29-May
31-May
11-Jun
24-Jun
September
18-Jul
24-Jul
26-Jul
6-Aug
19-Aug
October
22-Aug
28-Aug
30-Aug
10-Sep
23-Sep
November
19-Sep
25-Sep
27-Sep
8-Oct
21-Oct
Dec/Jan 2014
24-Oct
30-Oct
1-Nov
12-Nov
25-Nov
Media Kit 2013
February/March
SALES
CLOSE
6-Dec
p.9
* All 2013 dates are subject to change
Updated: March 2013
INSERTS
DUE
14-Dec
TODAY’S PARENT MAGAZINE
p.10
Media Kit 2013
PILLARS
Media Kit 2013
THE RECENTLY RE-LAUNCHED TODAY’S PARENT has even
more content for busy families on the go—whether they have
just a couple of minutes for some quick tips or they want to dig
into a longer feature. Families across the country look to us for
help with all their parenting needs, especially in the areas that
matter to most: health, discipline, behaviour, and food.
p.11
New columns like travel, women’s health, fitness, and
relationships, along with our most popular regular columns
including money, education, and steps & stages, ensure our
readers get all the information they need in one place. And
with the expansion of our digital platform to include our
award-winning website, monthly iPad edition and eBooks,
we’re able to reach our audience wherever they are!
Food & Nutrition
With our newly established collaboration with the world-renowned
Chatelaine kitchen, food editor Eshun Mott provides readers with quick,
easy, and healthy meal ideas while keeping the busy family in mind, along
with nutrition news and a monthly treat, too!
Monthly Features & Columns: In the Kitchen, Healthy Start, What’s
Cookin’, Guest Editor, 5 Easy Meals, and Treats.
Health & Wellness
Our newest section, “Happy & Healthy,” is a comprehensive guide to all
things relating to family health and wellness, whether physical or mental,
from pregnancy to newborn to kid to adult.
Monthly Features & Columns: Bulletin, Little Bodies, Pretty Simple,
Prevention, Check Up
Discipline & Behaviour
The “Advice & Real Life” section is where real life and expert advice
collide. Our popular “Steps & Stages” plus “Expert Q&A” pages are
surrounded by first-person stories and articles on discipline and
behaviour and the happy chaos that comes with having kids.
Monthly Features & Columns: Behaviour, Discipline, Steps & Stages
in every issue...
happy &
healthy
CHECKUP
* PREVENTION
* NEWS
p.12
GO TO P. 22 FOR MORE
OLD-SCHOOL FAMILY
ACTIVITIES.
PHOTO: GRETCHEN EASTON
Media Kit 2013
JUMP
RIGHT TO IT
Grab a rope and skip
with your kids – everyone will
have fun (and you’ll burn
11 calories a minute).
APRIL 2012 todaysparent.com/health
31
Every month, we highlight
all the newly released
family books, movies,
music, TV and art/museum
exhibits across Canada.
Our comprehensive guide to
all things health and wellness:
from pregnancy to newborn to
kid to adult, we tackle all the
issues affecting families.
We also focus on fun, exciting ways
to celebrate parties (Celebrations)
and organize family travel
(“Postcards From…”).
“Little Bodies,” explores issues affecting
our children, from diaper rashes to sun
care. “Pretty Simple” is a column just
for mom’s where we help women find
time to focus on themselves: from hair
to makeup to skincare. “Prevention”
presents a pro-active approach to an
issue or illness that affects the whole
family, while “Check Up” is dedicated
solely to a kid-related topic, like
“Childhood Diabetes.”
A section where real life and
expert advice collide!
Our popular, “Steps & Stages” plus
“Expert Q & A” pages are surrounded
by first-person stories and articles on
Discipline, Education and Behaviour,
in the format our readers asked for:
real experiences balanced with
professional advice.
Media Kit 2013
in every issue...
p.13
By the time the reader gets to
the middle of the magazine,
they’re ready for some
meatier, longer subjects.
The expanded food
department opens so
many doors for exciting
opportunities:
Here we present all the pillars of
dealing with the happy chaos of raising
kids in a visually exciting way: from
fashion to organizing, entertaining to
development.
from healthy meals to nutrition news,
readers get breakfast , lunch, dinner and
treat ideas, as well as a shopping list to
tear out of the magazine: simple, easy,
good-for-you.
A local and national section
all rolled into one:
Our readers look to Today’s Parent
to provide the inside scoop on
where-to-shop and where-to-go,
whether we are talking about Family
Restaurants or Pregnancy Clothing
Stores. A great country-wide listings
guide for busy parents.
toronto
TABLE MANNERS
TODAY’S PARENT TORONTO:
Published monthly with Today’s Parent magazine, Today’s Parent Toronto offers
a comprehensive and relevant information source for busy families looking for
products, services and ideas for fun in the Greater Toronto Area (GTA).
* CALENDAR * BIRTHDAYS
Distribution: Within the glossy pages of Today’s Parent national edition,
delivered to L & M postal codes in Ontario.
Core content focus: Community, local events, services & resources,
attractions for families.
TODAY’S PARENT TORONTO reaches
392,000 55,000
TODAY’S PARENT TORONTO
p.14
TETRA IMAGES
Media Kit 2013
BUNDLE
UP!
’Tis the season for Santa
Claus parades and tree lightings
(see p. 178 for details). Break out the
hats and mitts to avoid frosty fingers
and chapped ears while you join in
the festivities, and don’t forget your
Thermos of hot chocolate. For a
great time sans Santa, check out
the selection of outdoor events in
our monthly calendar (p. 176).
NOVEMBER 2012 todaysparent.com/toronto
NOV12 - TPT - Opener.indd 163
READERS
PUBLISHED
PMB 2012
AAM 2012
IN THE GTA PER MONTH!
163
12 TIMES A YEAR!
12-09-24 4:45 PM
educaTion * camps * child care * lessons * Travel * reTail
2013 ToronTo family directory
connecting parents to local
resources & services
The Today’s Parent Toronto
Annual Family Directory is
a handy guide with listings
& information for families
in Toronto & the GTA. We
distribute 20,000 copies
annually, and have both
print & online editions. The
Directory provides a uniquely
targeted opportunity for
advertisers to reach families
with their local marketing and
brand messaging!
TORONTO RESOURCES
Your guide to the best shopping, mommy
groups, baby gear and so much more!
Here’s everything you need to prepare
for the most exciting year of your life.
— From the editors of Today’s Parent
76 exercise cheat sheet
78 the joy of a drop-in centre
80 baby-gear guide
82 baby-gear checklist
86 listings
Preg Winter - Guide - Opener.indd 75
12-11-23 4:17 PM
Today’s Parent Pregnancy
is an invaluable resource for
pregnant women and their
partners, now with a targeted
Toronto section (formerly
known as Baby Guide). We
distribute 30,000 copies in
Toronto & the GTA through
doctors’ offices (Ob-Gyn),
health care professionals,
and hospitals.
Exclusive
AUDIENCE
With over
1.2 MILLION
FEMALE
READERS,
Today’s Parent offers a powerful Canadian
magazine medium to reach parents.
Today’s Parent reaches
3 IN 10 MOMS
Media Kit 2013
with children under 12, with just one issue.
That’s more moms than Canada’s other two
parenting magazines can deliver combined.
p.15
REACH OF MOMS WITH CHILDREN <12
(000)
TODAY’S PARENT AUDIENCES RESPOND TO
845
656
Today’s Parent
Cdn Family
+ Parents Canada
OUR CREDIBILITY & CONVENIENCE.
Today’s Parent connects with moms and dads on their time.
We make sure there are many ways to access our content so
parents can choose what is most convenient for them.
PMB FALL 2012
TODAY’S PARENT CONNECTS AND ENGAGES with parents when and where
they want, and covers every stage of the parenting journey from pregnancy to tween years.
Our multi-platform brand ensures that your message surrounds an engaged audience on
an ongoing basis through multiple touch-points.
83
p.16
1.7
A L MOS T
Media Kit 2013
OUR CIRCULATION
% OF
IS PAID
MILLION
READERS
TODAYSPARENT.COM
HAS OVER
1
MILLION
PAGE VIEWS
PER MONTH
37,000 +
facebook.com/todaysparent
433,000 +
@todaysparent
5,400 +
pinterest.com/todaysparent
(as of March 2013 and growing!)
PMB 2013
PARENTS
SPEND OVER
38
MINUTES
OF THEIR
VALUABLE TIME
WITH THE MAGAZINE
1
#
PARENTING
MAGAZINE
ON CANADIAN
NEWSSTANDS
2013 EDITORIAL CALENDAR
February
SLEEP & SEX
March
DISCIPLINE & ORGANIZATION
April
MONEY & HEALTHY FAMILY CHALLENGE
May
MOTHER’S DAY & STRESS SOLUTIONS
sales close: 12/06
sales close: 01/24
sales close: 02/21
sales close: 03/21
June
Media Kit 2013
p.17
material close: 04/24
impact: 05/07
impact: 06/11
impact: 07/09
impact: 08/06
THANKSGIVING/HALLOWEEN & BABY GEAR
sales close: 08/22
November
impact: 04/09
ORGANIZATION & BACK TO SCHOOL
sales close: 07/18
October
impact: 03/12
HEALTH & BABY’S 1st YEAR
sales close: 06/20
September
impact: 02/12
SUMMER COOKING
sales close: 05/23
August
impact: 01/08
BIRTHDAY PARTIES & TRAVEL
sales close: 04/18
July
impact: 09/10
impact: 10/08
TOP TOYS
sales close: 09/19
December
HOLIDAY & GIFT GUIDE
sales close: 10/24
January 2014
FOOD
sales close: 11/24
impact: 11/12
impact: 12/10
TODAY’S PARENT iPAD
Today’s Parent, Canada’s leading magazine
Media Kit 2013
for families, is now available on your iPad. For busy
parents on the go, the iPad edition will give readers
more of what they love: fast and easy recipes, real
life stories and personal experiences, and endless
ideas for family fun. Advertising opportunities are
available on Today’s Parent iPad.
p.18
Please see rate card for more details.
Penetration of iPad among Today’s Parent
audiences is very high at 30% (three times
the national figures). Of those who own
an iPad and are aware of the Today’s Parent
app, about 40% have downloaded it and
accessed the digital edition(s).
Today’s Parent Readership Survey 2012
SPECIAL INTEREST PUBLICATIONS
HEALTHY PREGNANCY
Coming June 2013. Healthy Pregnancy walks soon-to-be parents through all
the things they can do to ensure their happy, healthy baby has a happy, healthy mom – from
safe exercise to eating well and taking the right vitamin and mineral supplements, to dealing
with what may be happening emotionally at each month of pregnancy…right through the
postpartum “fourth trimester”. Plus, it will provide a place to record all their relevant “stats”,
from ovulation tracking, to prenatal visits, to baby’s weight and measurements.
Media Kit 2013
Exhaustive research drives engaging articles and vibrant photos to make Healthy Pregnancy
the must-have resource for feeling fabulous during the most extraordinary year of parenting.
Covering diet, exercise, checkups, checklists, and so much more, it’s everything a parent
needs in one affordable package.
p.19
Size: Super-digest, perfect bound book
Page Count: 108 pages (12 ad pages, 96 edit pages)
Distribution: 45,000 copies
Health A to Z
Coming August 2013. When you have questions about a child’s health, you want fast and
simple answers. That’s why we’ve compiled this comprehensive guide to any and all things that may be
ailing a reader’s child. From asthma to hives to West Nile virus, we explain what the symptoms are, how
common it is, what it looks like, and how it’s treated, PLUS we give tips on how to prevent it in the first
place. It’s a must-have resource for all parents and caregivers.
Size: Super-digest, perfect bound book
Page Count: 108 pages (12 ad pages, 96 edit pages)
Distribution: 45,000 copies
Sponsorship packages available upon request
THE ENDORSEMENT
THAT SPEAKS VOLUMES
HIGHLIGHT YOUR EXCELLENCE
Leverage your brand’s quality with greater awareness and consumer response!
The Today’s Parent Approved™ program gives recognition to great products for Canadian
families. It’s the endorsement that reassures parents that their purchases can be made
with confidence – because it’s approved by their fellow parents, industry leaders and, of
Media Kit 2013
course, the editors of Today’s Parent, Canada’s most trusted parenting brand for 30 years.
p.20
BENEFITS OF BEING AN INDUCTEE
• Immediate product credibility from Today’s Parent, the #1 parenting brand in Canada
• Product evaluation by Today’s Parent readers,** industry experts and
Today’s Parent editors
• Market research report consisting of product and demographic research,
todaysparentapproved.com
plus consumer insights provided by Rogers Connect Market Research
• Inclusion in a $400,000 inductee package announcing the 2014 Today’s Parent
Approved inductees!
SUBMIT BY JUNE 17th!
*Approved based on quality, ease of use, and value for money.
**Submission application and terms and conditions at visit www.todaysparentapproved.com. © 2013 Rogers Publishing
Research
Partner
PROCESS
Media Kit 2013
1
p.21
SUBMIT YOUR
PRODUCT
2
JURY SELECTS
FINALISTS
†
3
LEVERAGE
YOUR WIN
• No cost for submission
• Cost: $3,000
• Cost: $17,000‡
• Products submitted MUST be within the
juvenile or parenting category (ages 0 to 9).
• All products entered will be evaluated by
**
Today’s Parent readers through an online
survey independently carried out by Rogers
Connect Market Research.
• Products approved by Today’s Parent
readers** will move forward to the jury vote.
Exempt products include:
• CAR SEATS
• TRAVEL SYSTEMS
• INFANT FORMULA
• DRUGS AND REMEDIES
• CRIBS AND MATTRESSES
• HELMETS
• Products must have been on the market
in Canada prior to January 2012.
• A company may enter more than one
product as separate entries.
• Once a product is submitted, the company is
committed to the full process and payment of
applicable fees, and the product cannot be
withdrawn from the program.
• The Publisher of Today’s Parent has the right
to refuse any product submission.
• All submissions must supply up to 20 full size
products – date and delivery instructions to
be provided later in the process.
• The survey will ask Today’s Parent readers**
to evaluate each product based on:
• EASE OF USE
• VALUE FOR MONEY
• QUALITY
• Products are reviewed based on product
descriptions and images, and Today’s Parent
readers** will evaluate based on their parental
knowledge or past experiences with the
product. The “QIS” score will determine which
products advance to the next stage in the
process: the jury vote.
• Products advancing to the jury vote will
receive a detailed consumer research report
with product-specific results. Those products
not moving forward will have the option of
purchasing their product’s research report.
• All entrants have the option of purchasing
a package that includes publishable
testimonials from Today’s Parent readers,**
specifically related to their product(s).
• Advancing products will be brought before
our highly acclaimed jury, consisting of
industry leaders/experts, including Today’s
Parent editors. They will evaluate the products
and award the 2014 Today’s Parent Approved
designation based on the criteria (see stage 2).
• The Today’s Parent Approved designation
will highlight to consumers that your product
has withstood multiple rounds of thorough
evaluation, and your success in earning this
designation will highlight your reputation
of excellence.
• Today’s Parent is committed to providing
the most current and trustworthy information
to Today’s Parent readers,** to help make their
choices easier.
• Once approved by the jury, all Today’s
Parent Approved inductees will receive a
Today’s Parent Approved inductee package,
valued at $400,000!
SUBMIT NOW!
ENTRIES CLOSES JUNE 17, 2013
todaysparentapproved.com
*Approved based on quality, ease of use, and value for money. **Submission application and terms and conditions at visit www.todaysparentapproved.com.
†Applies to those products that advance to the jury vote. ‡Applies to those products that receive the Today’s Parent Approved designation. © 2013 Rogers Publishing
INDUCTEE PACKAGE
YOUR COMPLETE MEDIA & MARKETING ADVANTAGE
Highlight your excellence with the Today’s Parent Approved program – and leverage the consumer
response that goes with it! Once approved by the jury, all Today’s Parent Approved inductees will
benefit from the following media and marketing advantages:
TM
Media Kit 2013
• One-year licensed use of the 2014 Today’s Parent Approved logo
• Detailed consumer research report with product-specific results, conducted by
Rogers Connect Market Research Group
• Participation in the Today’s Parent Approved inductee package, valued at over $400,000
p.22
PRINT
• Today’s Parent Approved
inductees will be showcased
in an editorial feature in:
• Today’s Parent: Spring 2014
• Today’s Parent Newborn:
Spring/Summer 2014
• Today’s Parent Pregnancy:
Spring/Summer 2014
• Today’s Parent Baby & Toddler:
Spring/Summer 2014
• Today’s Parent Approved inductees
will also been shown in a
full-page announcement in
the 2014 spring editions of:
DIGITAL
SOCIAL MEDIA
• Today’s Parent Approved highlight
page featuring program summary
and 2014 inductees
• Two itemized Facebook posts
driving to announcement page
on todaysparent.com
• Two Today’s Parent Approved
newsletter mentions driving
to announcement page on
todaysparent.com
• Three Twitter mentions driving
to announcement page on
todaysparent.com
• Today’s Parent Approved logo
on navigation bar
• Editorial coverage on Today’s
Parent Approved product review
blog (product- specific)
running throughout the year,
commencing Spring 2014
• Chatelaine
• Marketing Magazine
• Canadian Health & Lifestyle
*Approved based on quality, ease of use, and value for money.
Submission application and terms and conditions at visit www.todaysparentapproved.com. © 2013 Rogers Publishing
Research
Partner
PLUS
will be mentioned in all Today’s
Parent Approved program PR
initiatives and communications
will have exclusive access to
incentive-priced media
opportunities to promote their
product across Today’s Parent
print and digital properties
ADVERTISING INFORMATION AND SPECIFICATIONS
MECHANICAL REQUIREMENTS
BLEED ADS:
Media Kit 2013
BUILD DOCUMENTS TO TRIM SIZE
ADD .125” BLEED BEYOND TRIM ON ALL SIDES
LIVE AREA IS .25” IN FROM ALL SIDES
p.23
Double Page Spread
Full Page
2/3 Page Vertical
1/2 Double Page Spread
1/2 Page Horizontal
1/2 Page Island
1/2 Page Vertical
1/3 Page Horizontal
1/3 Page Square
1/3 Page Vertical
15.75” x 10.75”
7.875”x10.75”
5.125” x 10.75”
15.75” x 5.375”
7.875” x 5.375”
5” x 7.875”
4” x 10.75”
7.875” x 3.5625”
4.875” x 5.375”
2.75” x 10.75”
NON-BLEED ADS:
BUILD DOCUMENTS TO LIVE AREA
15.75” x 10.75” (LIVE AREA is .25” in from ALL sides)
4.625”x10.25”
N/A
7.375”x4.875”
4.5”x7.375”
3.5”x10.25”
7.375”x3.0625”
4.375”x4.875”
2.25”x10.25”
NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .25” gutter allowance for spreads. Publisher is NOT
responsible for the alignment of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is
STRONGLY discouraged, as folding and trimming are subject to variation.
InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu)
PRODUCTION PROCESS
Printing: High speed, web offset lithography at resolution of 300 dpi/150 lpi
Binding: Perfect bound
Magazine Trim Size: 7.875” x 10.75”
SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information
regarding Magazines Canada specification refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production
Manager at (416) 764-2060 for details. Rogers Publishing does not accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. Today’s Parent is not responsible for
reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information
on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/pdftips
Keep all colours CMYK. Do not use spot colours or RGB art. Keep any black/grey type as one colour black (no four colour black text).
Special Interest Publications
BLEED ADS:
NON-BLEED ADS:
Media Kit 2013
Double Page Spread
Full Page
p.24
14” x 9.25”
7”x9.25”
14”
7”
x
x
9.25” (LIVE AREA is .375” in from ALL sides)
9.25” (LIVE AREA is .375” in from ALL sides)
NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .25” gutter allowance for spreads. Publisher is NOT
responsible for the alignment of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is
STRONGLY discouraged, as folding and trimming are subject to variation.
METHODS FOR MATERIAL SUBMISSION
AdDirect - AdDirect - PDF/X-1a:2001, or a generic PDF created to Rogers Publishing specifications, sent online using MagazinesCanada AdDirect
at addirect.sendmyad.com. For further information regarding Rogers Publishing specifications refer to www.rogersdigitalads.com, or contact
Sales Coordinator at (416) 764-2875. Rogers Publishing does not accept responsibility for material content, or colour trapping.
TODAY’S PARENT LIFE-STAGE PUBLICATIONS
p.25
Media Kit 2013
Media Kit 2013
These hyper-targeted life-stage publications offer highly qualified
distribution: directly into the hands of parents exactly when they need it.
p.26
PREGNANCY
An invaluable resource
for pregnant women and
their partners.
Today’s Parent Pregnancy
helps readers enjoy a
happy and healthy birthing
year by providing practical
information, interpreting
medical and social issues
and advocating for the
best possible care for
pregnant women.
Circulation: 130,000
Frequency: 3x annually
Distribution: Doctors’
offices (Ob-Gyn), health care
professionals, hospitals
NEWBORN/POUPON
The first months with baby:
Today’s Parent Newborn is an invaluable
resource for Canadian parents beginning
the journey into parenthood with a newborn.
It encourages, supports and inspires parents
with how-to information and reassuring support.
It helps new parents develop a loving and
confident relationship with their baby.
Circulation: ENG 112,500/FR 34,500
Distribution: Doctors’ offices (Ob-Gyn), health care
BABY & TODDLER/
BOUT DE CHOU
Practical information for the Child’s
Developmental Years:
Today’s Parent Baby & Toddler celebrates and
supports the challenging and critical role of
parents in the first 3 years of a child’s life. Reliable
information, realistic options, shared experiences,
valuable ideas, and often a good laugh to help
parents understand, delight in and nurture their
babies and toddlers… and themselves.
Circulation: ENG 131,000/FR 41,000
Distribution: Doctors’ offices (Ob-Gyn), health care
MECHANICAL REQUIREMENTS FOR DIGEST PUBLICATIONS
TRIM SIZE (WxD)
Media Kit 2013
BUILD AD TO THIS SIZE
p.27
BLEED AREA
LIVE AREA
Double Page Spread
10.5” x 7.625”
Full Page
5.25”x7.625”
Minimum of 1/8”
Minimum of 1/4”
10.5” x 3.8125”
beyond trim
beyond trim
1/2 Page Vertical
2.625” x 7.625”
1/2 Page Horizontal
5.25” x 3.8125”
BLEED: For ads intended to bleed, please add an 1/8” beyond trim size
LIVE: Please allow 1/4” of type safety inside trim size
IMPORTANT NOTE
Hold all type matter or illustrative material not intended to trim a minimum of 1/4” from outside trim edges and include 1/8” gutter allowance for
saddle-stitch spreads or 1/4” gutter allowance for perfect bound spreads. Publisher is NOT responsible for alignment of type or image running through
the gutter on spreads or single pages to adjacent inserts. Running type or image through the gutter is STRONGLY discouraged. Folding and trimming
are subject to variation.
SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001, or a generic PDF created to Rogers Publishing specifications, sent online using Canada AdDirect at addirect.sendmyad.com.
For further information regarding Rogers Publishing specifications refer to www.rogersdigitalads.com or contact Production Manager at
(416) 764-2060. Rogers Publishing does not accept responsibility for material content, or colour trapping.
TODAYSPARENT.COM
p.28
Media Kit 2013
TODAYSPARENT.COM IS THE #1 DESTINATION for Canadian parents
seeking trusted information, advice and support.
TODAYSPARENT.COM
Media Kit 2013
The site provides a variety of interactive web tools and features, plus a vibrant forum community
for our users. Todaysparent.com offers parenting content from pregnancy to tween stages, and
supports and helps them become more confident and comfortable in their important roles.
p.29
Site Features Advertising Opportunities
•
•
•
•
•
•
•
•
•
•
•
•
•
Vibrant community
Daily blogs
Interactive tools
Robust content archives
Local event calendars
Robust recipe library
Content integration
Contests
Microsites
eBlasts/newsletters
Videos
Photo galleries
Topic pages
Awarded the Gold for
Magazine of the Year – Digital
at the National Magazine Awards
(National Magazine Awards, 2012)
TODAYSPARENT.COM/TORONTO
116,000
UNIQUE VIEWS
PER MONTH
1
MILLION
PAGE VIEWS
PER MONTH
Source: comScore Inc., January 2013
is an invaluable resource for local communities. As a vertical of the Today’s Parent
national site, parents can find family-friendly events in their area, search the online
Find-It File for products and services, and enjoy engaging articles and features.
TODAYSPARENT.COM
TODAYSPARENT.COM
Media Kit 2013
2013 DIGITAL CALENDAR
p.30
January
HEALTHY EATING
February
VALENTINE’S DAY
March
DISCIPLINE
April
MONEY
May
MOTHER’S DAY
June
BIRTHDAY PARTIES
July
SUMMER COOKING
August
HEALTH
September
ORGANIZATION
October
THANKSGIVING/HALLOWEEN
November
TOP TOYS!
Fitness
Tax tips
Spring Clean
Healthy Family Challenge
Stress Solutions
Travel
Road Trips
Baby’s First Year
Back to School
December
HOLIDAY
New Year’s
SOCIAL MEDIA: OVERVIEW
BLOGS:
Our expert blogs allow for a 2-way conversation and real-time
‘behind- the- scenes’ at Today’s Parent.
Today’s Parent blogs include:
Celebrity Candy: Our most popular blog, written by Haley Overland,
receives on average 240,000+ page views monthly. (Omniture, 2013)
TODAYSPARENT.COM
Media Kit 2013
Mom Says, Dad Says: Former Todaysparent.com editor and now
work- from-home-mom Lisa van de Geyn and her husband Peter give
both sides of their parenting story as they raise two young daughters.
p.31
The Good Sport: Living in a house with three females can be a
challenge – especially for a sports fan. On his weekly blog, Sportsnet
host/reporter Ian Mendes humourously shares the challenges of
trying to share the remote control with two daughters who have no
interest in seeing their own father on television. And with all those
away games, we think his wife deserves her own Stanley Cup.
Type A baby: Today’s Parent managing editor Katie Dupuis
likes structure and organization. A lot. More than most. She
lives for charts and deadlines and makes to-do lists like it’s her
job (which it kind of is) Now, imagine this Type A editor with a
newborn.
What’s Playing: Our in-house culture hounds, Carly Deziel and
Laura Grande, review the latest in family-friendly movie, TV and
music releases, and keep readers updated on entertainment news
and giveaway opportunities!
What’s Happening at Karine’s House: Far from perfect,
mother of four and Today’s Parent Editor-in-Chief Karine Ewart
is just your typical parent. If you’ve experienced it, chances are
she has, too. With a long commute, an exciting career and a
patient family, she candidly shares her weekly challenges with
our readers.
Everyday Baby: Follow along as Halifax, NS photographer
and mother Kerianne Brown documents her family life and her
baby’s first year with a photo a day.
SOCIAL MEDIA: OVERVIEW
NEWSLETTERS:
We have three email newsletters.
Today’s Parent Daily: is deployed Monday-Friday to a list of
100,000+ subscribers. They get parenting tips, expert advice,
the latest news, recipes and contests sent to their inbox
every weekday.
TODAYSPARENT.COM
Media Kit 2013
Today’s Parent Toronto: newsletter is deployed every
Thursday morning to 6,000+ subscribers, who stay in the
know about family-friendly events in and around Toronto with
our weekly email.
p.32
Ages & Stages: travels with our audience as they move from
pregnancy through the early stages of parenting (up to age 6).
The Ages & Stages newsletter provides relevant updates
targeting growing families.
FACEBOOK:
SHARING TODAY’S PARENT
CONTENT WITH
FACEBOOK FRIENDS
LIKE US: facebook.com/todaysparent
37,000 +
TWITTER: OUR GROWING
AND ACTIVE AUDIENCE!
TWITTER UPDATES
FROM TODAY’S PARENT
433,000 +
FOLLOW US: @todaysparent
PINTEREST:
INSPIRATION FROM
TODAY’S PARENT
5,400 +
pinterest.com/todaysparent
WHAT’S NEW FOR 2013
RESPONSIVE DESIGN
• In 2013 Todaysparent.com will be transitioning to Responsive Design
• Responsive design detects the visitor’s screen size and orientation and
changes the layout accordingly to optimize the user’s experience
• With this change also comes even more best-in-class content, design,
and advertising innovations:
Multi-screen adaptability
►
User-experience optimization
►
►
Improved engagement
Premium advertising: Integrated placement adjacent to content
and innovative multi-device ads such as full-page interstitials
TODAYSPARENT.COM
Media Kit 2013
►
p.33
LAUNCH OF 2013 E-BOOKS & APPS*
eBooks
Apps
•
•
•
•
• Meal Planner
• Health Guide
• Baby Names
Steps & Stages
Breastfeeding Guide
Birthday Planner
Making Your Own Baby Food
*Subject to change
ADVERTISING SPECIFICATIONS
Please refer to the IAB Canada ad specifications including Rising Stars
and the Universal ad package for details:
http://www.iabcanada.com/guidelines-product/ad-standards
ENFANTS QUEBEC
p.34
Media Kit 2013
17
YEARS
ENFANTS QUEBEC is the trusted parenting
resource for Quebec French-speaking parents
of children 1-14 years.
ENFANTS QUEBEC
Media Kit 2013
Each issue of Enfants Quebec features information
from well-known French-Canadian health
professionals, specialists and journalists. Enfants
Quebec is published in cooperation with Les
Editions Heritage.
p.35
Core content focus on: Parenting issues, Health &
Safety concerns, Lifestyles, Food & Nutrition, and
Child Development & Behaviour.
Marie Charbonniaud, the new Editor-in-Chief
of Enfants Québec magazine, is a mom of three
children aged 7, 5 and 3 years old. She is the author
of two French parenting books and has contributed
to many other popular Quebec publications as a
journalist, a blogger and an editor. Her number one
priority is to provide the best tips & tricks to parents
who are looking to organize their busy schedules and
ultimately spend more time with their families. Her
dream for the future of Enfants Québec magazine
is to meet the expectations and needs of today’s
parents by offering them practical and educational
advice throughout their parenting journey.
MARIE CHARBONNIAUD, Editor-in-Chief, Enfants Quebec
ENFANTS QUEBEC - THE MOST EFFECTIVE AND EFFICIENT WAY TO REACH
FRENCH FAMILIES IN QUEBEC.
ENFANTS QUEBEC
Media Kit 2013
224,000
p.36
3.9
2
AVERAGE
READING
OCCASIONS
(TOTAL CANADA 12+) PMB 2013
35
DEDICATED
READERS
MONTHLY
READERS
PER COPY
52
%
41
UNDER 12
WITH CHILDREN
UNDER 6
26
%
28
AVERAGE TIME
SPENT READING
60,000
TOTAL CIRCULATION
AMONG THE FRENCH WOMEN’S PUBLICATIONS,
ENFANTS QUEBEC OFFERS THE BEST
COMPOSITION OF MOMS…
% WITH CHILDREN
MINUTES
% WITH CHILDREN
AGES 3-5
WITH CHILDREN
UNDER 3
8x
PUBLISHES
PER YEAR
IN COOPERATION WITH
LES EDITIONS HERITAGE
2013 EDITORIAL CALENDAR
February/
March
WINTER HOLIDAY ACTIVITIES
April
NEW DADS
May/June
PARENTAL OVERPROTECTION & AUTONOMY
July/August
SUMMER HOLIDAY ACTIVITIES & GUIDES
Media Kit 2013
September
BACK TO SCHOOL
October
HALLOWEEN
November
TOYS
ENFANTS QUEBEC
ENFANTS QUEBEC MAGAZINE
December/
HOLIDAYS
January 2014 sales close: 10/24
p.37
sales close: 12/06
sales close: 02/21
sales close: 03/21
sales close: 05/23
sales close: 07/18
sales close: 08/22
sales close: 09/19
impact: 01/08
impact: 03/12
impact: 04/09
material close: 05/29 impact: 06/11
impact: 08/06
impact: 09/10
material close: 09/25 impact: 10/08
impact: 11/12
BLEED ADS:
ENFANTS QUEBEC
Media Kit 2013
p.38
Double Page Spread
Full Page
2/3 Page Vertical
1/2 Page Horizontal
1/2 Page Island
1/2 Page Vertical
1/3 Page Horizontal
1/3 Page Square
1/3 Page Vertical
15.75” x 10.75”
7.875”x10.75”
5.125” x 10.75”
15.75” x 5.375”
7.875” x 5.375”
5” x 7.875”
4” x 10.75”
7.875” x 3.5625”
4.875” x 5.375”
2.75” x 10.75”
NON-BLEED ADS:
4.625”x10.25”
N/A
7.375”x4.875”
4.5”x7.375”
3.5”x10.25”
7.375”x3.0625”
4.375”x4.875”
2.25”x10.25”
NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .25” gutter allowance for spreads.
Publisher is NOT responsible for the alignment of content running through the gutter on spreads or on single pages adjacent to inserts. Running
content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
METHODS FOR MATERIAL SUBMISSION
AdDirect - AdDirect - PDF/X-1a:2001, or a generic PDF created to Rogers Publishing specifications, sent online using MagazinesCanada AdDirect
at addirect.sendmyad.com. For further information regarding Rogers Publishing specifications refer to www.rogersdigitalads.com, or contact
Sales Coordinator at (416) 764-2875. Rogers Publishing does not accept responsibility for material content, or colour trapping.

today`s parent group

Transcription

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