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LABETTE HEALTH
Labette Health installs beach-themed MRI suite, underscores
commitment to patient experience
A CASSLING MARKETING CASE STUDY
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When Labette Health, a 99-bed acute-care hospital in Parsons, Kansas, decided the time was right
to install a new MRI system, the conversation quickly turned from one about exam volume and
patient throughput, to a discussion about delivering an exceptional patient experience. With
reimbursement directly linked to how patients experience care, hospital officials elected to install
the Siemens MAGNETOM Espree MRI with a customized room design by Siemens ImageScapes™.
The Right System at the Right Time
With the purchase of the new MRI system,
Labette aimed to appeal to a wide variety of
patients. “We were looking to upgrade our
MRI technology and at the same time provide
a patient-friendly environment,” said Robert
Ponce, MRI/CT supervisor at Labette. “We
wanted to be able to accommodate every
patient and make their experience as stress
free as possible. We chose the Espree MRI
because it has the widest gantry and shortest
bore available on the market.”
In addition, Labette wanted to get more
referrals from area physicians. The Espree’s
ability to produce high-resolution images was
another top reason cited by hospital officials
for purchasing.
Transforming MRI Exams to a ‘Day at
the Beach’
Labette sought to create a unique,
thoughtfully-inspired environment designed
to add value to their patients’ experience.
Radiology department leaders consulted their
Cassling account executive and decided to
install a customized MRI suite offered by
Siemens ImageScapes™.
MRI exams
are better
at the beach.
New relaxing imaging
experience at Labette Health
www.labettehealth.com | 620-820-5444 | U.S. 59 | Parsons, KS
“We’re lucky to have a strong imaging “When we think about a relaxing place, the
department with experienced, professional beach and its warm, comforting surroundings
staff and a lot of community support,” said offer a welcoming escape from the conventional
Kerri Beardmore, director of marketing at MRI suites,” said Ponce.
Labette. “It was a ‘no brainer’ for us to build
upon that and invest in the new technology Elements of the MRI suite included a 3-D
to better serve our patients and referring beach wrap on the system itself, as well as
providers.”
walls covered in palm trees, white sand and
blue ocean water. Patients also can look up to
see palm trees on the ceiling while listening to
the sound of ocean waves or their choice of
relaxing music playing in the background.
“With the ImageScapes suite, patients have a
positive experience right when they walk into
the MRI room,” said Ponce. “The soft lighting
from within the bore and the lighted ceiling
mural featuring a blue sky and palm trees
adds to the beach atmosphere.”
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CASSLING | 13808 F STREET | OMAHA, NE 68137 | 402-334-5000 | 800-228-5462 | CASSLING.COM
Exam Volume Improving, as is Patient and Staff
Satisfaction
Since installing the new MRI and beach-themed room, MRI
exam volume has increased 12 percent and is still rising.
Marketing Support Spreads the Word
To get word out of the new beach-themed MRI suite, Labette
hosted an open house for community members. “The open
house went really well. People were amazed—you could see it
in their eyes, and the first thing they would say was, ‘Wow!’”
said Beardmore. “We advertised the open house in the
newspaper and on the radio, but we really increased buzz by
spreading news internally among employees.”
“The scans are faster and we have been able to do more without
expanding hours,” said Ponce. “We are receiving more referrals
from orthopedic surgeons and other providers who formerly
sent patients elsewhere.”
Relaxing, high-quality imaging
experience now at Labette Health.
Our Siemens MAGNETOM
Espree MRI features a wide open
bore in a relaxing beach scene, for
a more comfortable MRI exam.
Spend a day at the beach
during your next MRI exam.
www.labettehealth.com | 620-820-5444 | U.S. 59 | Parsons, KS 67357
Labette Health is committed to creating a healing environment to make you feel as
comfortable as possible. That’s why we’ve installed a new Siemens MAGNETOM Espree MRI
in a peaceful, beach-themed environment.
You’ll be immersed in a relaxing room with walls covered in palm trees, white sand and blue ocean water.
During your exam, you can look up to see beautiful palm trees on the ceiling while listening to the sound of
ocean waves or your choice of relaxing music playing in the background.
Other comfort features include:
•
•
•
•
One foot of headroom in the MRI helps reduce anxiety and feelings of claustrophobia.
For many exams, your feet go in first and your head remains comfortably outside of the system.
Advanced technology produces high-resolution images, so your doctor can make a confident diagnosis.
Convenient scheduling with extended hours, Saturday appointments and no travel necessary.
Ask your physician to refer you to Labette Health for
your next MRI exam. Call 620-820-5444 to learn more.
www.labettehealth.com | 620-820-5444 | U.S. 59 | Parsons, KS
According to Robert Gibbs, MD, a Labette radiologist, the
radiology staff likes the new MRI suite. “The new system is
quick and efficient,” said Gibbs. “Patients don’t spend as much
time on the table, and we’re able to serve claustrophobic
patients who used to not be able to handle the exam. The
referring providers are saying great things too, that it’s the
same image quality as in a larger facility.”
To measure a patient’s MRI experience, the radiology staff
provides patients with surveys to complete, and the comments
have been nothing but positive.
Labette also enlisted the help of Cassling’s marketing
department. Cassling created a customized marketing plan,
which included rolling out a billboard, patient flier and
referring provider postcard. The postcard to physicians was
especially important to Labette. “An exam can’t take place
without a referral, so we wanted to start with the referring
doctors,” said Beardmore.
“Patients are amazed with the room,” said Ponce. “First
impressions really make a difference. The beach environment
relaxes patients, puts them at ease and offers a better experience
during [what is] a stressful situation for some.”
Each piece consistently communicated the hospital’s key
messages: a wide open bore accommodates patients of all sizes,
from pediatric to bariatric; 1.5 Tesla strength produces clear,
high-resolution images – so physicians can make a confident
diagnosis; one foot of headroom in the MRI helps reduce
anxiety and feelings of claustrophobia; and the short bore
design means 60 percent of exams are completed with a
patient’s head outside of the system.
“I was amazed by the efficiency of the test, and
the unique beach setting made it a comfortable
and pleasant experience.”
In Their Own Words:
- Labette Health MRI patient
“The room was ‘instant relaxation,’ and the
choice of music was great.”
- Labette Health MRI patient
CASSLING | 13808 F STREET | OMAHA, NE 68137 | 402-334-5000 | 800-228-5462 | CASSLING.COM
About Labette Health
Located in the heart of southeast Kansas, Labette Health is a
99-bed acute, intensive and skilled care hospital situated in
Parsons, a community of 11,500 residents. Serving a sixcounty area since 1961, Labette Health has earned recognition
as a respected regional medical center renowned for its
comprehensive health care services, skilled and caring
employees, state-of-the-art medical technology, and dedicated
and talented medical staff. In addition to MRI services,
Labette offers mammography, bone density, CT,
echocardiography, X-ray, ultrasounds and nuclear medicine
services. Learn more at www.labettehealth.com.
Siemens ImageScapes™ customized thematic
environment includes:
»» Colorful, maintenance-free wraps for imaging systems and/
or walls
»» Artistically designed, three-dimensional sculpted coverings
that transform imaging equipment, including MR and CT
systems
»» Tranquil sounds and inviting aromatherapy
»» Interactive education on imaging exams, tailored to specific
patient audiences (e.g., pediatrics and women’s health)
About Cassling
For more than 30 years, Cassling has helped hospitals, imaging
centers and clinics strengthen health care in their communities.
Through our comprehensive range of services, we can help
your facility remain competitive and viable while continuing
to provide patients with high-quality care. We offer a total
health-care solution aimed at decreasing costs, improving
efficiency and enhancing patient satisfaction. Learn more at
www.cassling.com.
CASSLING | 13808 F STREET | OMAHA, NE 68137 | 402-334-5000 | 800-228-5462 | CASSLING.COM