Mobile Travel Information Center

Space Reservation Deadline
Reserve your space in the 2012 Northwest Wisconsin Visitors Guide by . . .
FRIDAY, SEPTEMBER 2
Ad Copy Deadline
Send ad copy, high resolution photos and logos by . . .
W i s c o n s i n V i s i t o r. c o m
FRIDAY, SEPTEMBER 16
Professional ad design is included in the price. If sending “camera ready,” please convert to CMYK and send as
a high resolution .pdf (preferred) or .jpg. Ad copy or final ads may be sent to: [email protected].
NW WI Visitors Guide Sizes
100,000 printed & distributed (along with 100,000 attraction maps) to everyone that walks in the door of the
Mobile Travel Information Center. All opportunities are offered on a first come, first serve basis. No guaranteed
placement unless noted. All ads include a FREE Business Listing under one category of your choice.
2012 VISITORS guide (professional ad design included, if you wish)
ALL Full Color
q Business listing (name, address, phone, website OR e-mail) $150
q 1/8 page (22p x 14p3 or 3.6667” x 2.375”) $500
q 1/4 page (22p x 29p6 or 3.6667” x 4.9167”)
$900
q 1/2 page (45p x 29p6 or 7.5” x 4.9167”)
$1500
q 3/4 page (45p x 44p9 or 7.5” x 7.4583”)
$2000
q Full page (45p x 60p or 7.5” x 10”)
$2400
q Double page spread
$4200
q Inside front & back covers, page 3 (if not sold with major or panel sponsor)
$4200
q Center double page spread (if not sold with major or panel sponsor)
$4800
Northwest Wisconsin
Mobile Travel
Information Center
2012 Vacation/Sport Show/Event Season
Help share the exciting story Northwest Wisconsin offers at shows and events
in the Upper Midwest – places where YOUR potential visitors are!
Discounts
Only one discount given.
Purchase an ad in the Visitors Guide & Brochure Slot, receive
%
Off Your Total Cost
5
Purchase 2 or more Brochure Slots, receive
%
Off Your Total Cost
5
W i s c o n s i n V i s i t o r. c o m
Payments
$0 to $1500 order: pay all in 2011
Pay in full or 1/2 due at order time • 1/2 balance due by 9/30/11
$1500 or more: Pay in full or 1/2 down by 9/30/11 • 1/2 balance due 1/31/12
For accounts remaining unpaid after agreed upon terms, finance charges will be assessed at 1.5% monthly (18% APR) until the balance is paid.
Government Entities – Pay by terms above or if you are taking this out of your 2012 budget:
Signed contract required, plus full payment is due by 1/31/12
For questions and to place your order, please contact . . .
Nancy Herman • Yellow River Advertising & Design
218-426-0964 • [email protected]
17484 Goshawk St. • McGregor, MN 55760
We’re taking promoting Northwest Wisconsin to a whole new level! Join together with other local businesses
this season and tell residents of the Upper Midwest why they should visit Northwest Wisconsin in 2012!
This joint venture consists of a full-size semi-trailer, Mobile Travel Information Center (MoTIC),
filled with a ton of information and displays about Northwest Wisconsin. It will travel to vacation/sport shows,
plus highly attended events throughout the Upper Midwest. Activity panels, visitors guide and attractions map,
along with an online coupon opportunity, are being offered. Check inside for all the details!
Mobile Travel Infor mation Center Basic Layout
Tentative configuration, final layout to be determined after sales.
7’
Seasonal Calendar of Events
7’
Train Information
16’
12’
4’
6’
8’
5’
5’
Entrance
Exit
7’
10’
14’
12’
16’
18’
20’
7’
22’
Sponsorship Levels
All opportunities are offered on a first come, first serve basis.
b Maple Sponsor – Major – $25,000
• Logo on MoTIC, Brochure Bag & Attractions Map
• Choice of 7’ or 5’ panel, plus 18 or 14 brochure slots,
content & pictures provided by you
• Prime position full page ad in Visitors Guide
• Prime web ad on WisconsinVisitor.com
• Ad on e-mail newsletter
You provide . . .
• Giveaway door prizes
• 2 to 3 people to staff MoTIC for 1 week
during summer events
a Pine Sponsor – 7’ Panel $8,500 or 5’ Panel $6,500
• Choice of 7’ or 5’ panel, plus 18 or 14 brochure slots,
content & pictures provided by you
• Presence on Attractions Map
• Full page ad in Visitors Guide
• Web ad on WisconsinVisitor.com
• Ad on e-mail newsletter
You provide . . .
• Giveaway door prizes
• 2 to 3 people to staff MoTIC for 1 week
during summer events
C Birch Sponsor – Visitors Guide
• Choice of ad size in Visitors Guide, 100,000 printed & distributed
• Cost determined per size, see back page for details
8’ 3”
5’
5’
5’
5’
5’
5’
Display Case
Guides
2’
5’
5’
5’
Train Car Display
Cabin Lake Scene
5’
11’
A Poplar Sponsor – Coupons on web
• Free coupon on WisconsinVisitor.
com with purchase of any other
B Oak Sponsor – Brochure Slot – $250 sponsorship level
• Choice under which activity your brochure is placed
• $150 for year if
• Slots are 4-1/4” wide, fits 4”x9” brochure
only purchase coupon
• 2 slots needed for up to 8-1/2”x11” size information
• Coupon appears on Qpons.biz
• Can purchase one or more slots, under different activities
under Northwest Wisconsin
• Provide 5K to 10K brochures to start, will call for more when needed
24’
26’
7’
28’
30’
32’
34’
36’
38’
40’
42’
44’
46’
48’
50’
Trailer to
approximate
scale.
Shows & Events Attending
H Guaranteed * Tentative, but probable
Events – Summer 2012
Vacation/Sport Shows – Winter 2012
* Iowa Outdoor Show, Des Moines, IA – January 6-8 * Northern Wisconsin State Fair, Chippewa Falls, WI – July 11-15
H St. Paul Sportsman Show, St. Paul, MN –
* EAA AirVenture, Oshkosh, WI – July 23-29
January 12-15
* Wisconsin State Fair, Milwaukee, WI – August 2-12
H Rosemount, IL – January 25-29
* Minnesota State Fair, St. Paul, MN – August 23H Minneapolis RV Show, Minneapolis, MN –
September 3
February 9-12
H Indianapolis, IN – February 17-26
Additional events will be added. Contact Greg,
H Fargo, ND – March 1-4
715-635-7237, [email protected],
H Milwaukee Journal-Sentinel, Milwaukee, WI – with ideas and invitations.
March 7-11
H Minneapolis Northwest Sports Show,
Minneapolis, MN – March 28-April 1
Activity Panel Topics
Final topics to be determined after sales.
• Arts - visual, music, theatre
• Rivers/Lakes - canoe, kayak, boating, fish, ice fish,
• Attractions
fly fish, tube, water ski, jet ski
• Birding/Wildlife
• Shopping/Antiques
• Festivals/Events - year round
• State Parks/Waterfalls
• Forests/Woods
• Trails - ATV, bike, hike, snowmobile, cross country ski, • Golfing
snowshoe
• Hunting
• Travel Green - organic, farmers markets
• Museums/History
• Seasonal Calendar of Events
• Native American Tribes - culture, tourism