Graphic Standards - Alpha Epsilon Phi

Transcription

ALPHA
EPSILON
PHI AA LBOL VE LSE E
G ra p h i c S ta n d a rd s
ALPHA
EPSILON
COMPONENTS OF THE IDENTIT Y
Alpha Epsilon Phi leads
the way in promoting
academic excellence,
HIGHER STANDARDS
The new Alpha Epsilon Phi
shapes (Figure 1a). The
identity consists of the word-
new identity was created
mark “Alpha Epsilon Phi,” the
to express the Sorority’s
tagline “Above All Else” and
commitment to excellence,
the graphic element of three
individuality and originality.
columns within trapezoidal
philanthropic service and
Our new visual identity
leadership opportunities
boldly declares what our
Note: Because the elements of the
for women. The way in
members have always
AEPhi identity have been carefully
which we represent AEPhi
known: Alpha Epsilon Phi
crafted, only camera-ready artwork
in communications to our
stands "above all else."
many constituents is an
Within this manual, you
should be used. Any attempt to rec-
excellent opportunity for
will find guidelines for
reate the art, letter forms, spacing
us to express the high
using the identity, helpful
ideals for which we are
information for planning
known. Thank you for
and preparing AEPhi
your support of these
related materials, and
important ideals.
directions for acquiring
or electronic files of the identity
WORDMARK
ALPHA
EPSILON
A BO V E
PHI A L L E LS E
electronic and cameraready identity art.
Using the visual identity
standards and design
suggestions found in
this manual will help us
or styling of the identity in desktop
publishing will result in inconsistencies that will compromise the
integrity of the identity.
TA G L I N E
present a consistent and
compelling communication
COLUMNS/TRAPEZOIDAL SHAPES
style and format. Working
Figure 1a
together, we can promote
the identity and visibility
of Alpha Epsilon Phi to a
wide variety of internal
and external audiences,
including members, prospective members, other
National Panhellenic mem-
Figure 1b
ber groups, alumnae, par-
ALPHA
EPSILON
PHI
A LPH A
EPASBOILON
PHI A L L VE LSE E
Figure 1c
ents and university officials.
Figure 1d
—National Office
A guide to us ing this m a nua l
You will find specific guidelines and examples for appropriately
using the new visual identity, and designing effective pieces on
WORDMARK
behalf of the Sorority, within these pages. Please direct requests
The wordmark (Figure 1a) is set in the Roman version of the serif typeface Bodega,
for additional printed copies of the manual or any questions
which offers immediate legibility while conveying a sense of dignity and strength.
regarding graphic standards that you may have to the National
The wordmark may appear with or without the tagline and/or graphic element.
Office at 203.358.8744. This manual is also available electroni-
When appearing by itself, the wordmark should be presented in a single horizontal
cally on our Web site at www.aephi.org.
line (Figure 1b). When appearing with other elements, such as the tagline, the graphic elements or other text, the wordmark is stacked vertically (Figure 1c, 1d). The
wordmark should never appear vertically without an accompanying element.
1
GUIDELINES FOR USING THE IDENTITY
GRAPHIC ELEMENTS
The proper spacing and positioning of the AEPhi visual identity should be main-
The graphic element of the AEPhi identity consists of three columns — Doric,
tained in all applications. To ensure the legibility of the identity, designs should leave
Ionic and Corinthian (Figure 3a) placed within shaded trapezoidal shapes. The
a space equivalent to, or greater than, the cap height of the “A” in Alpha around the
inspiration for these three columns originated from our official crest (see Figure 12a
identity (Figure 2a). This active area around the identity should remain free of other
for example/explanation). The columns portray the individuality which AEPhi has
visual elements or page trim.
grown to embody, while at the same time reflecting the classic strength of our distinct heritage. The manner in which the column breaks out of the box reveals our
creativity and commitment to forward thinking. Taken as a whole, our new identity
A
and our soaring visions for the future.
ALPHA
EPSILON
A BO V E
PHI A L L E LS E
A
When creating printed materials in desktop publishing,
A
users should not re-scan
visual identity art from their
bespeaks the lofty ideals of our founders, the height of our current accomplishments
printouts or other Sorority
The columns and trapezoidal shapes generally appear with the wordmark (Figure 3b).
When used with the wordmark, the columns and trapezoids may not be rearranged
or altered in any manner. The columns and trapezoids may be used without the
wordmark as separate art elements (Figure 3c). Please see page seven for guidelines
on using the columns and trapezoidal shapes as separate art elements (Figure 8).
A
publications. Only the EPS
and TIFF files and cameraready art available from the
National Office should be
Figure 2a
used. If you need to resize an
EPS or TIFF file of the identity,
DORIC
do not stretch or dispropor-
IONIC
CORINTHIAN
Figure 3a
tionately adjust the file art.
To prevent loss of detail, the
1/ ”
2
visual identity should never
appear at less than 1/2” in
height and 3/4” in width
ALPHA
EPSILON
3/ ”
4
(Figure 2b).
Figure 2b
ALPHA
EPSILON
Figure 3b
2
Figure 3c
3
TAG L I N E
VA R I O U S F O R M S O F T H E A L P H A E P S FI iLg uOr eN 4Pa H I I D E N T I T Y
Below are acceptable representations of the AEPhi identity and suggestions
for their appropriate use.
ALPHA
EPSILON
ALPHA
EPSILON
PHI
Figure 5a
ABOV E AL L E LS E
Alpha Epsilon Phi’s tagline “Above All Else” (Figure 5a) evokes the intellect, character,
collegiality and quality for which AEPhi is known. In a succinct phrase, it captures
Figure 4b:
Figure 4c:
Complete visual identity
Wordmark with chapter name
Wordmark and graphic element
the lofty ideals upon which the Sorority was founded and the high principles which it con-
The complete visual identity, as
Individual chapters may incor-
When the Alpha Epsilon Phi word-
tinues to uphold. The tagline is set in a smaller point size of the font Bodega.
shown above, is the most com-
porate their college, university or
mark appears vertically it never
monly used form of the iden-
chapter name into the stacked,
stands alone. In the figure above,
“Above All Else” generally appears with the wordmark (Figure 5b), but it may
tity and is appropriate for most
vertical version of the wordmark.
it is paired with the graphic ele-
also be used outside of the graphic identity as a prefix for various departments of
ment. This version of the identity
fraternal operations, such as extension, new member recruitment, the Foundation
is appropriate to use when the
and alumnae relations (Figure 5c).
Figure 4a:
design purposes.
graphic element is desired.
A LPH A
EPSILON
A LPH A
EPASBOILON
PHI A L L VE LSE E
Figure 4d:
Figure 4e:
Reverse of the visual identity
Wordmark and tagline
Wordmark
The visual identity may be
When the Alpha Epsilon Phi
When the wordmark appears
reserved out (white letters in black,
wordmark appears vertically,
by itself, it should be displayed
or dark, background), but must be
it never stands alone. In the
horizontally. It is appropriate to use
maintained in two-color applica-
figure above, it is paired with
this version of the wordmark when
tions. In a reverse of the identity,
the tagline. This version of the
space constraints prohibit use of
the wordmark, tagline and column
identity is appropriate to use
the stacked vertical version.
outlines are white, the trapezoidal
when emphasizing the message
shapes remain green (Pantone* 558).
"Above All Else."
AEP HI
Figure 4g:
Figure 4h:
Formal Greek acronym
Informal Greek acronym
The formal Greek letters for
All members of AEPhi may use the
Alpha Epsilon Phi should be
informal Greek acronym. It is appro-
reserved for appropriate occa-
priate for a wide variety of uses.
Figure 4f:
ALPHA
EPSILON
A BO V E
PHI A L L E LS E
Figure 5b
Giving to the Foundation
A BO V E
A L L E LS E
Alumnae Involvement
A BO V E
A L L E LS E
Expanding Our Sisterhood
A BO V E
A L L E LS E
Figure 5c
sions and are to be used only by
4
initiated members.
*PANTONE® is a registered trademark of Pantone, Inc.
5
COLOR USAGE
U NACC E P TA B L E US E S O F T H E I D E N T I T Y
Figure 6b
ALPHA
EPSILON
PHI
ALPHA
EPSILON
When represented in two colors,
the trapezoidal shapes of the
Figure 6c
visual identity should always
The visual identity should never
appear as Pantone* 558.
appear at less than 1/2" in
Figure 7a
ALPHA
EPSILON
The wordmark should never
appear in the stacked, vertical
format when it is unaccompanied
by text or a graphic element.
appearing in one color, the wordmark, tagline and outline of the columns should be
represented in 100 percent coverage of black. In a one-color version of the identity,
the trapezoidal shapes should be shaded in a 30 percent screen of black (Figure 7a).
When appearing in two colors, the wordmark, tagline and outline of the columns
height and 3/4" in width.
Figure 6a
The Alpha Epsilon Phi identity appears in one- and two-color versions. When
Figure 7b
should be represented in 100 percent coverage of black; the trapezoidal shapes
should be filled with Pantone* 558 (Figure 7b). The identity trapezoids may never
appear in any color but green. When appearing in four-color process, build green to
match Pantone* 558. The screen build for the official green of the Alpha Epsilon Phi
identity is 18.5 percent cyan, 0 percent magenta, 8.5 percent yellow and 15 percent
black. Screens of the identity are not permitted. For a consistent color presentation
in our communications, the use of Pantone* 348 and Pantone* 607 as support colors
* PANTONE® is a registered
trademark of Pantone, Inc.
The colors shown in this
manual are not intended to
match the Color Standards.
Figure 6e
The giraffe should not be used with
is recommended.
other elements of the visual identity.
Main Green
Support Green
Support Beige
Black
Figure 6f
Figure 6d
The wordmark, tagline and colThe elements of the visual
umns (graphic element) should
identity should not be reor-
COLUMNS AND TRAPE ZOIDS AS ART ELEMENTS
not appear in any color but black
dered in any manner.
or white.
THE GIRAFFE
The Alpha Epsilon Phi
The stylized columns and trapezoidal shapes of the visual identity may be used
Figure 6h
mascot, the giraffe (Figure
independently of the identity as art elements. When columns are used in designs,
The horizontal version of the
8d), may also be used as
they may be elongated to include more of the body (Figure 8a). Trapezoids may be
wordmark should not appear
an independent art element
altered to assume a variety of shapes, sizes and colors (Figure 8b). Photography may
with other elements in the
in designs. The giraffe may
also be combined with the
visual identity.
Figure 6g
Figure 6i
The formal Greek acronym
Figure 8b
The visual identity should
should not appear with other
not be stretched or distorted
elements in the visual identity.
in any way.
also be cropped to conform to a trapezoid shape (Figure 8c).
Figure 8c
trapezoidal shape. Camera-
We encourage designers to be creative, but tasteful in their use of these elements.
ready and electronic artwork
Users may want to incorporate the stylized columns and/or trapezoids when
for the giraffe may be
designing brochures, advertisements, T-shirts and other AEPhi-related items.
obtained by contacting
the National Office.
Figure 8d
Figure 8a
®
*PANTONE is a registered trademark of Pantone, Inc.
6
7
L E T T E R H E A D, B U S I N E S S C A R D S A N D E N V E L O P E S
Alpha Epsilon Phi’s official letterhead is printed in two-colors (Figure 9a).
When corresponding on official letterhead, begin your letter no higher
than 3" from the top of the sheet and leave a 1" left and right-hand margin.
ALPHA
EPSILON
June 15, 2001
Ms. Jane Sample
1234 Anywhere Street
Anytown, US 99999-000
Dear Jane:
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aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut ali Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut ali. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesentmmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
Alpha Epsilon Phi business
cards are printed in two colors
(Figure 9b). Names, titles and
contact information appear in
black. To maintain consistency,
individuals should not design
their own business cards.
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esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
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tincidunt ut laoreet dolore magna aliquam erat volutpat.
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dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
(Figure 9c).
LOREM IPSUM SET DOLOR.
All the best,
National Office  111 Prospect Street, Second Floor Stamford, Connecticut 06901 p 203.358.8744
 f 203.357.7975
 e aephinatl@ aol.com
Alpha Epsilon Phi is a national sorority dedicated to helping women
become the best they can be. We prize individuality, encouraging
each member to discover and develop the talents
and abilities that make her unique.
The AEPhi Story
But just as we value individuality, we also
prize togetherness, fostering friendships
and a sense of belonging that last a lifetime. When you are an AEPhi, you’ll
find there’s always a sister to laugh
when you laugh, to listen when
you talk, to lend a hand and be
there for you. One-of-a-kind, all
together—that’s AEPhi!
Who We Are
What AEPhi Offers
Phi-nominal Phis
Guest Book
Chat Room
Contact Us
Figure 9g: Web Page
Layout
When designing newsletters
and other publications, we
encourage using formats that
are reader-friendly. Toward
that end, we offer the following
columns (Figure 9d)
· 4" x 9" format: 1 column
(Figure 9e)
· 5" x 8" format: 2 columns
Figure 9a
(Figure 9f)
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ALPHA
EPSILON
National Office  11 Lake Avenue Extension, Suite 1A  Danbury, Connecticut 06811
executive director
Alpha Epsilon Phi
ALPHA
EPSILON
· 8.5" x 11" format: 3-4
NOTE: In these examples, we use the word column to refer to a layout or text column,
not in the context of an art element.
Bonnie R. Wunsch
ALPHA
EPSILON
3.75”
National Office
11 Lake Avenue Ext., Suite 1A
Danbury, Connecticut 06811
p 203.748.0029
f 203.748.0039
e ExecDir @ aephi.org
Ms. Jane Sample
1234 AnywhereStreet
Anytown, US 99999-000
2.5”
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When using a multi-column format, leave a 1/8" space between
columns. For most publications,
Figure 9f: 5x8, 2 columns
columns should be flush left and
ragged right. We also recommend
leaving a 5/8" to 3/4" margin
on both sides of the page and a
1" margin at the top and bottom.
Figure 9h: Banners
Figure 9b
Chat
guidelines:
Figure 9d: 8.5" x 11", 3 columns
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enveAddress placement on
lopes should be consistent
Guest Book
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Figure 9c
Figure 9e: 4" x 9", 1 column
9
R ECO M M E N DAT I O NS FO R C H A P T E R US E S O F T H E I D E N T I T Y
We encourage individual chapters to incorporate the new visual identity into their
designs. Below are some suggestions for using the identity and guidelines for its use.
We l co m e
Alpha Epsilon Phi is a national sorority dedicated to helping
women become the best they can be. We prize individuality, encouraging each member to discover and develop
the talents and abilities that make her unique.
Figure 10a:
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Wordmark with chapter name
Individual chapters may incorporate their college, university or
chapter name into the stacked,
vertical version of the wordmark.
Figure 10d: The Alpha Epsilon Phi
Sorority logo should appear on all
chapter Web sites or other multimedia as an indication that the
Figure 10c: Advertisements
Using the guidelines provided
product is officially endorsed
by the Sorority.
in this manual, we encourage you
to create attractive advertisements.
ALPHA
EPSILON
Figure 10b:
Chapter letterhead
Chapters may create their own
letterhead by using the format of the official letterhead
(Figure 9a) and substituting
Figure 10e: Chapter Invitation
Figure 10f: T-shirt
a campus address in place
of the National Office.
10
11
T Y P E FAC E A N D P O I N T S I Z E SU G G E ST I O NS
O F F I C IA L S I G NAT UR E
The Alpha Epsilon Phi official signature is a combination of the complete identity version
Using the Alpha Epsilon Phi visual identity in a consistent and appropriate manner
with the address, phone and fax number, and email
address of the Sororityigure
(F 11a).
is one way of enhancing the image of the Sorority; implementing consistent style
The address portion of the signature should
placed
be no less than half of an “A” space
choices is another, particularly in regard to typography. Typography is a major
below the wordmark and should appear in the Pastonchi Small Caps typeface. The point
influence in promoting the identity’s visual continuity. When selecting a typeface
size should never be less than one-third
theofcap-height of the
“P” in Phi.
for headlines and subheads, Bodega is the preferred font. Headlines should appear
in 14 point or larger. Subheads should appear in 10 or 12 point. Pastonchi is the
Individual chapters may utilize this format for the official chapter signature by substituting
preferred font for body copy or text. When Pastonchi is not available for use,
a chapter name in place of the tagline and altering the information listed below the logomark
Baskerville may be used as an alternative body type font. Body copy should appear
(Figure 11b). All rules pertaining to the National Office signature also apply to this format.
in 9 or 12 point. Captions and cutlines should appear in either Helvetica Medium
Condensed or Helvetica Bold Condensed in 8 or 10 point.
H E A D L I N E S A N D S U B H E A DBSo d e g a
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoipqrstuvwxyz
1234567890
H E A D L I N E S A N D S U B H E A DPastonchi
S
Small Caps
1234567890
National Office
11 Lake Avenue Extension, Suite 1A
B O D Y C O P Y O R T E X TPastonchi
P 203-748-0029
F 203-748-0039
E [email protected]
Figure 11a
Figure 11b
1234567890
C A P T I O N S A N D C U T L I N EHelvetica
S
OFFICIAL CREST
C A P T I O N S A N D C U T L I N EHelvetica
S
Bold Condensed
1234567890
This is our official crest established
in 1916. The crest should be used
as a visual representationof the
Sorority for formal applications
such
Baskerville
A LT E R N AT E B O D Y C O P Y F O N
T
cates,
as formal documents, certifi
awards and formal invitations.
(Figure 12a)
12
Medium Condensed
1234567890
Figure 12a
1234567890
Figure 13
13
National Office
11 Lake Avenue Extension, Suite 1A
P 203-748-0029
F 203-748-0039
E [email protected]
ACQUIRING CAMERA-READY ART AND ELECTRONIC FILES
Please contact the National
Questions?
Office at 203.358.8744 to receive If you have any questions
camera-ready artwork or EPS
regarding use of the visual
and TIFF electronic files of the
identity or would like assistance
Alpha Epsilon Phi visual identity
developing your communica-
in its various forms. Electronic
tions, please contact the National
art files and additional copies of
Officeat 203.358.8744 or
the Graphic Standards Manual
[email protected]. We will be
may also be downloaded from
happy to assist you.
our Web site at www.aephi.org.

Graphic Standards - Alpha Epsilon Phi

Transcription

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