Ichitan Group

Opportunity Day
ICHITAN Group Public Co., Ltd.
FY 2015
Contents
1
Financial Results & Position
2
Business Information
3
Bireley's
4
Ichitan Indonesia
2
Sale Revenue & Net Profit
MB.
7,000
2.60 %
6,484
Net Profit Margin (%)
2013 = 14%
2014 = 17%
2015 = 13%
6,340
6,179
6,000
5,000
Gross Profit Margin (%)
2013 = 32%
2014 = 34%
2015 = 34%
4,000
3,000
2,000
1,000
884
1,079
813
0
FY 2013
FY 2014
Sale Revenue
FY 2015
Net Profit
3
Sale Revenue & Net Profit
MB.
2,500
-7.7% YoY
-4.9 % QoQ
2,106
2,000
1,500
1,850
1,259
-54.4 % QoQ
1,222
1,000
1,163
-73.8 % YoY
500
204
325
316
117
54
0
Q4/2014
Q1/2015
Q2/2015
Sale Revenue
Q3/2015
Q4/2015
Net Profit
4
Total Expenses
Selling expenses
1,200
1,000
5,000
1,019
931
14%
16%
13%
400
3,000
294
200
410
2,000
175
140
2014
4,065
4,215
66%
66%
68%
1,176
1,000
2013
4,425
4,000
774
800
600
COGS
2013
2014
100
SG&A (%)
2013 = 16%
2014 = 17%
2015 = 18%
250
131
130
2%
879
2015 Q1/2015 Q2/2015 Q3/2015 Q4/2015
Administrative expenses
200
867
-
2015 Q1/2015 Q2/2015 Q3/2015 Q4/2015
300
1,293
4%
2%
32
43
33
23
2015
Q1/2015
Q2/2015
Q3/2015
Q4/2015
2013
2014
5
Financial Ratios
ROA (%)
ROE (%)
15%
67%
14%
26%
2013
9%
13%
2014
2015
2013
2014
2015
D/E Ratio (Times)
1.90
1.20
0.50
2012
2013
2014
0.50
2015
6
Contents
1
Financial Results & Position
2
Business Information
3
Bireley's
4
Ichitan Indonesia
7
Goals in Operating Business
Quality

Pursuit of achieving higher
quality and more innovative
product
Effectiveness

Implementing new
technologies to assist
production and reduce
time
To be a leader in beverage business with both
quality and innovation that grows along with
the society
Giving back to Society

Marketing strategy through
actions of giving back to the
society
8
Trend and Market Share of RTD Tea in Thailand
RTD tea Market Share YTD 2014
Market value of RTD tea in Thailand
Puriku Lipton
Mio. THB
7.5% 4%
Oishi
18,000
16,143
16,000
15,969
37.7%
15,574
13,177
14,000
7%
Others
15,969
Mio. THB
#1
43.8%
12,000
10,000
9,481
RTD tea Market Share YTD 2015
8,000
Puriku Lipton
Jubjai
3.7%
Others
5.7% 4.6%
6.7%
6,000
4,000
Oishi
2,000
35.9%
0
2011
2012
2013
 RTD tea market value 2015 is 15,574 million Baht.
2014
2015
15,574
Mio. THB
#1
43.4%
 RTD tea market CAGR 13.21% in between 2011-2015
Source: Retail Index Nielsen Dec 2015
9
Operating a large scale of 1,200 Bottles/year
PET Production (Million Bottles/year)
UHT Production(Million Brik/year)
1,600
2.9%
OEM
1,400
9%
Future Plan
(Capex =750 MB.)
200
1,200
1,000
25%
OEM
47%
800
OEM
600
1200
OEM
1000
45%
400
3%
600
200
0
100%
400
OEM
Y.2011
Production Line
Y.2012
Y.2013
MAR – SEP12
+1 MAR13
2
3
Y.2014
+1APR 14
+1SEP 14
5
Y.2015
Y.2011
200
200
200
200
Y.2012
Y.2013
Y.2014
Y.2015
APR JUL 12
+1 Y.2015
6
2
2
2
2
10
Continuous development of product
2011
2014
Double Drink 420 ml.
2 Flavor
ICHITAN Green Tea 420 ml.
3 flavor
Yen Yen Herbal Tea ICHITAN Selected (450 ml.)
240 ml.
2 flavor
Double Drink (420 ml.) 1 flavor
Yen Yen Herbal Tea
800 ml.
ICHITAN Green Tea (420 ml.) 3 flavor
Yen Yen Chrysanthemum& Honey
PET 400 ml. , 800 ml. and UHT
2012
ICHITAN Green Tea UHT 4 flavor
ICHITAN Green Tea (840 ml.)
3 flavor
2015
Bireley’s 290 ml.
(420 ml.)
1 flavor
UHT
2 flavor
Dragon Black Tea (420 ml.)
2 flavor
ICHITAN Green Tea
(290 ml.)
Yen Yen Herbal Tea
315 ml.
Double Drink (420 ml.)
1 flavor
2013
Green Tea HL+GM
(600 ml,)
Yen Yen Herbal Tea
PET 400 ml. and UHT
ICHITAN Green Tea (420 ml.)
1 flavor
ICHITAN Green Tea (420 ml.)
1 flavor
Green Tea Lychee
(840 ml,)
UHT Lychee
11
Proportion of Income by Distribution Channels
Y2014
YTD 2015
Sales GT/YY = 51/49
Export,
2.47%
Export,
0.30%
Traditional
Trade,
43.98%
6,179.1
Million Baht
Sales GT/YY/BL =55/41/4
Modern
Tarde,
55.72%
Traditional
Trade,
41.50%
6,340
Million Baht
Modern
Tarde,
56.03%
12
Executive Summary
• 2016 Target Revenue 7,500 MB. Growth 18.30%
 Bireley’s : 600 MB.
 Export : 250 MB.
13
Contents
1
Business Information
2
Financial Results & Position
3
Bireley's
4
Ichitan Indonesia
14
Established 1920’s
California
Bireley’s
- The company paid only 80 million baht for lifetime
ownership of Bireley's trademark in Thailand
- and another 10 million baht for each 15 other market.
There are Cambodia, South Korea, Canada, Myanmar,
Philippines, Malaysia, Singapore, United States of America,
China, India, Hong Kong, Bangladesh, Indonesia, Taiwan
and Vietnam.
- Another 10 million baht for the right of beverage recipe.
16
Bireley’s
17
18
19
Contents
1
Business Information
2
Financial Results & Position
3
Bireley's
4
Ichitan Indonesia
20
INDONESIA MARKET OVERVIEW
253,899,536
4th Rank of World Population
1st Rank of ASEAN Population
Sumatra
21.1%
Borneo
Sulawesi 7.3%
5.7%
JKT
Java
53.8%
Lesser Sunda 5.4%
Maluku 5.3%
Western
New Guinea
RGB
CUP
PET
2 Febuary 2014
TETRA
JV Co., Market Stratergy, JKT, Indonesia
22
ICHITAN Indonesia
PT. Sigmantara Alfindo
60%
ICHITAN
50%
Mitsubishi Corporation
40%
PT. Atri Pasifik
50%
23
INDONESIA PROGRESS UPDATE
Product
25
ALFAMART ON SHELF
Cikokol
27
GIANT ON SHELF
28
7ELEVEn ON SHELF
29
HERO ON SHELF
30
Q&A
31