the Houston Community Newspapers Media Kit

2016
print
digital
Media
Kit
Effective January 1, 2016
online
Atascocita Observer • Bay Area Citizen • Cleveland Advocate • The Courier (Conroe)
Cypress Creek Mirror (Champions/Klein) • Cypress Creek Mirror (Cypress/Cy-Fair)
Dayton News • Deer Park Broadcaster • East Montgomery County Observer
Eastex Advocate • Examiner (West U/River Oaks/Bellaire) • Friendswood Journal
Humble Observer • Katy Rancher • Kingwood Observer • Lake Houston Observer
Magnolia Potpourri • Memorial Examiner • Pasadena Citizen • Pearland Journal
Spring Observer • Sugar Land Sun • Tomball Potpourri • The Woodlands Villager
The Woodlands Villager Sunday • here Entertainment
yourhoustonnews.com
2016
WE DELIVER
Highly Targeted Media, Highly Effective Results
LOCAL NEWS IN PRINT
Targeted by Community
24 community newspapers distributed each week totaling up to 565,000+ copies.
ENTERTAINMENT
Delivered to All Communities
HERE Entertainment is included in all 24 community newspapers delivered weekly to 466,000+ single family
homes in Houston as well as online at HereHouston.com.
PRINT INSERTS
Targeted by Zip Code
Save money on direct mail by inserting your print campaign into the newspaper.
Supply your own or let us handle the printing.
CLASSIFIEDS
Targeted by Local Region
Get it sold in your community.
RECRUITMENT ADS
Targeted by Local Region & Industry
Find the right employee to fill the job.
LOCAL NEWS ONLINE
Targeted by Community
24 community websites updated daily receiving 11.3 million+ page views quarterly.
Find your community on your computer, tablet or mobile device at YourHoustonNews.com.
BUSINESS SPOTLIGHT
VIDEO
Business Spotlight
Business spotlight videos highlight what makes your company unique.
EMAIL CAMPAIGNS
Targeted by Zip Code & Demographics
Send an email campaign to an audience targeted by demographics and geography. Retargeting also available .
DIGITAL SOLUTIONS
Expand your digital presence through Responsive Website Design, Retargeting, Search Engine Optimization
Packages, Social Media Optimization Packages and Text Message Management.
24 Community Newspapers & Websites with Local Editorial
Up to 565,000+ Copies Per Week | 1.4 Million+ Readers | 11.3 Million+ Page Views Quarterly
Atascocita Observer • Bay Area Citizen • Cleveland Advocate • The Courier (Conroe) • Cypress Creek Mirror (Champions/Klein)
Cypress Creek Mirror (Cypress/Cy-Fair) • Dayton News • Deer Park Broadcaster • East Montgomery County Observer
Eastex Advocate • Examiner (West U/River Oaks/Bellaire) • Friendswood Journal • Humble Observer • Katy Rancher • Kingwood Observer
Lake Houston Observer • Magnolia Potpourri • Memorial Examiner • Pasadena Citizen • Pearland Journal • Spring Observer • Sugar Land Sun
Tomball Potpourri • The Woodlands Villager • The Woodlands Villager Sunday • here Entertainment
yourhoustonnews.com
Source: HCN Internal Audit 2015, Google Analytics 2015
Updated 12-18-2015
2016
WE DELIVER
Trusted Products, Trusted Solutions
24 Community Newspapers & Websites with Local Editorial
Up to 565,000+ Copies Per Week | 1.4 Million+ Readers | 11.3 Million+ Page Views Quarterly
DELIVERING RESULTS SINCE 1892
AUDITED CIRCULATION
The Alliance for Audited Media (AAM)
Reviews the paid circulation for the daily publication, The Courier.
The Alliance for Audited Media, formerly the Audit Bureau of Circulations (ABC), is committed to providing
independently verified data and information critical to evaluating and purchasing media. AAM conducts rigorous
audits of publishers and impartially delivers the results of those audits to advertisers and advertising agencies.
Circulation Verification Council (CVC)
Reviews the printing, distribution, circulation, and general business records of the unpaid weekly publications. CVC
audit methodology is the most thorough in the industry. CVC utilizes a unique three-tiered system of checks and
balances to ensure complete and accurate data. A CVC audit means quality and reliability.
➤ Verification of Receivership of Controlled Carrier Delivery Distribution
➤ Verification of Readership of Controlled Carrier Delivery Distribution
➤ Verification of Distribution of Controlled Bulk Distribution
TARGETED DISTRIBUTION
Adjusting our distribution to reach your best customers
We invested in consumer and demographic data to align our distribution to the neighborhoods that would provide
the best return on investment for our advertisers. We deliver to an affluent, family-oriented audience. 72% earn a
household income over $75K; 81% are married; 64% have children; 90% own their homes; 69% of the homes are
valued over $150K; 99% are single family homes.
NEWS PARTNERS WITH ABC 13
Covering the community from every direction
LOOK FOR THESE ADVERTISERS IN OUR PRODUCTS:
yourhoustonnews.com
Source: HCN Internal Audit 2015, Google Analytics 2015, Epsilon 2012
Updated 12-18-2015
2016
Retail Zones Map
North Group
1
1
1a
1a
The Courier (Conroe) - Daily
The Courier (Conroe Saturation) - Thursday
The Woodlands Villager - Thursday & 1st Sunday
Spring Observer - Thursday
2a
2a
2a
2b
2b
2c
2c
2c
Humble Observer - Wednesday
Atascocita Observer - Wednesday
Lake Houston Observer - Wednesday
Kingwood Observer - Wednesday
East Montgomery County Observer - Wednesday
Cleveland Advocate - Wednesday
Eastex Advocate - Wednesday
Dayton News - Wednesday
Northwest Group
3a
3a
3b
3c
Northeast Group
Our newspaper reader demographics:
Tomball Potpourri - Wednesday
Magnolia Potpourri - Wednesday
Cypress Creek Mirror (Cypress/Cy-Fair) - Wednesday
Cypress Creek Mirror (Champions/Klein) - Wednesday
Southwest Group
4a
4b
4c
4d
Examiner (West U/River Oaks/Bellaire) - Thursday
Memorial Examiner - Thursday
The Katy Rancher - Thursday
Sugar Land Sun - Thursday
South Group
5a
5a
5b
5c
5c
Pasadena Citizen - Thursday & Sunday
Deer Park Broadcaster - Thursday
Bay Area Citizen - Thursday
Pearland Journal - Thursday
Friendswood Journal - Thursday
64% Families with children
81% Married couples
72% Households earning over $75K
69% Homes valued over $150K
90% Homeowners
99% Single family homes
24
Community
Newspapers
466,000+
Midweek
Circulation
565,000+
Weekly
Circulation
(Weekend circulation will fluctuate)
1.4 Million
Readers
Source: HCN Internal Audit 2015, Epsilon 2012
Updated 12-18-2015
2016
Print Retail (ROP) Rates
Retail Zones & Publications
Retail Zone
Newspaper
Pricing Tiers
Pub
Day
2016
Circ
Price
Tier
Thurs
19,429
2
Modular
Sizes
North Group
ZONE 1
The Courier (Conroe - Saturation)
ZONE 1a
Thurs
63,192
1
1a
The Woodlands Villager
Thurs
45,000
2
1a
Spring Observer
Thurs
18,192
3
ADDITIONAL OPTIONS (not included in the total group buy or tier seven pricing)
The Courier (Conroe - Paid)
Daily
The Woodlands Villager Sunday (monthly)
First
Sun
8,493
45,000
3
1
1
Thu/Sun Combo: pickup same Villager ad from the Thursday immediately prior to
any first-Villager Sunday edition and pay only 50% of your Thu rate for Sun’s ad i.e., Thu rate x 1.5 gets you both ads!
Northeast Group
ZONE 2a
TIER
Wed
37,320
2
TIER
2
52x
(50% SAVINGS)
26x
(NON-PROFIT)
13x
Open Rate
Full Page
$1,614
$2,422
$2,841
$3,229
3/4 Page
$1,190
$1,785
$2,094
$2,380
1/2 Page
$893
$1,339
$1,571
$1,785
1/3 Page
$616
$924
$1,084
$1,232
1/4 Page
$473
$709
$832
$945
1/8 Page
$249
$374
$439
$499
1/16 Page
$140
$210
$246
$280
Full Page
$1,384
$2,076
$2,435
$2,768
3/4 Page
$1,020
$1,530
$1,795
$2,040
1/2 Page
$765
$1,148
$1,346
$1,530
1/3 Page
$528
$792
$929
$1,056
1/4 Page
$405
$608
$713
$810
1/8 Page
$214
$321
$376
$428
1/16 Page
$120
$180
$211
$240
2a
Humble Observer
Wed
12,002
6
2a
Atascocita Observer
Wed
18,023
5
Full Page
$1,153
$1,730
$2,030
$2,306
2a
Lake Houston Observer
Wed
7,295
6
3/4 Page
$850
$1,275
$1,496
$1,700
Wed
31,128
2
1/2 Page
$638
$956
$1,122
$1,275
1/3 Page
$440
$660
$774
$880
1/4 Page
$338
$506
$594
$675
1/8 Page
$178
$267
$314
$356
1/16 Page
$100
$150
$176
$200
ZONE 2b
2b
Kingwood Observer
East Montgomery County
Observer
2b
ZONE 2c
Wed
20,605
4
Wed
10,523
6
Wed
19,130
3
TIER
3
2c
Cleveland Advocate
Wed
4,177
5
Full Page
$876
$1,315
$1,542
$1,753
2c
Eastex Advocate
Wed
8,751
6
3/4 Page
$646
$969
$1,137
$1,292
2c
Dayton News
Wed
6,202
6
1/2 Page
$485
$727
$853
$969
1/3 Page
$335
$502
$589
$669
1/4 Page
$257
$385
$451
$513
1/8 Page
$135
$203
$238
$271
1/16 Page
$76
$114
$134
$152
Full Page
$692
$1,038
$1,218
$1,384
3/4 Page
$510
$765
$898
$1,020
1/2 Page
$383
$574
$673
$765
1/3 Page
$264
$396
$465
$528
1/4 Page
$203
$304
$356
$405
1/8 Page
$107
$160
$188
$214
4
1/16 Page
$60
$90
$106
$120
4
Full Page
$507
$761
$893
$1,015
3/4 Page
$374
$561
$658
$748
1/2 Page
$281
$421
$494
$561
1/3 Page
$194
$290
$341
$387
1/4 Page
$149
$223
$261
$297
1/8 Page
$78
$118
$138
$157
1/16 Page
$44
$66
$77
$88
Full Page
$9,825
$14,737
$17,291
$19,649
3/4 Page
$7,242
$10,863
$12,746
$14,484
1/2 Page
$5,432
$8,147
$9,559
$10,863
1/3 Page
$3,749
$5,624
$6,598
$7,498
1/4 Page
$2,876
$4,313
$5,061
$5,751
1/8 Page
$1,518
$2,276
$2,671
$3,035
1/16 Page
$852
$1,278
$1,500
$1,704
Northwest Group
ZONE 3a
Wed
31,085
3
3a
Tomball Potpourri
Wed
17,515
4
3a
Magnolia Potpourri
Wed
13,570
4
ZONE 3b
ZONE 3c
Cypress Creek Mirror
(Cypress/Cy-Fair)
Wed
Cypress Creek Mirror
(Champions/Klein)
Wed
34,766
Examiner
(West U/ River Oaks/Bellaire)
ZONE 4b
Memorial Examiner
ZONE 4c
The Katy Rancher
ZONE 4d
Sugar Land Sun
TIER
29,768
3
Thurs
Thurs
Thurs
Thurs
33,311
27,476
27,010
30,658
2
4
South Group
ZONE 5a
Thurs
5a
Pasadena Citizen
5a
Deer Park Broadcaster
NOT INCLUDED IN
ZONE 5A
ZONE 5b
Pasadena Citizen (Paid Only)
Bay Area Citizen†
ZONE 5c
Thurs
Thurs
24,572
13,472
11,100
2
4
6
Sun
3,217
5
Thurs
28,523
4
Thurs
29,224
4
5c
Pearland Journal
Thurs
20,480
4
5c
Friendswood Journal
Thurs
8,744
6
Wed /
Thurs
466,592
7
Total Group Buy - All Zones (Midweek)
*Total group circulation for all days (including Sunday and Conroe daily) 565,767
†
Bay Area includes Seabrook, League City, Clear Lake, Kemah, Webster
10% Discount for Multiple Zones
Frequency discounts apply for signed contracts only, no rebates. Rates are net and non-commissionable.
Source: HCN Internal Audit 2015
4
3
Southwest Group
ZONE 4a
TIER
5
TIER
6
TIER
7
• COLOR: Add 30% for Full Color
• MAXIMUM COLOR CHARGES:
$300 for Single Publication, Full Color
$500 for Retail Zone Full Color
$5,000 for Total Group Full Color
• GUARANTEED POSITION: Add 20%
Updated 12-18-2015
2016
Print Retail (ROP) Modular Sizes
Choose the modular size
that works best for you.
Modular Size
Column Size
Actual Size
Full Page
6 column x 20.5”
10.388” x 20.5”
3/4 Page
5 column x 17”
8.638” x 17”
1/2 Page (H)
6 column x 10”
10.388” x 10”
1/2 Page (V)
3 column x 20”
5.138” x 20”
1/3 Page
4 column x 10”
6.888” x 10”
1/4 Page (H)
6 column x 5”
10.388” x 5”
1/4 Page (V)
3 column x 10”
5.138” x 10”
1/8 Page (H)
3 column x 5”
5.138” x 5”
1/8 Page (V)
2 column x 7.5”
3.388” x 7.5”
1/16 Page (H)
4 column x 2”
6.888” x 2”
1/16 Page (V)
2 column x 4”
3.388” x 4”
*Other sizes not displayed:
Double Truck
12 column x 20.5”
Front Page Strip
6 column x 3”
Skybox
2 column x 2.5”
Full Page Ad
6 column x 20.5”
(10.388” x 20.5”)
1/2 Page Ad
Vertical
3 column x 20”
(5.138” x 20”)
3/4 Page Ad
5 column x 17”
(8.638” x 17”)
21.778” x 20.5”
10.388” x 3”
3.388” x 2.5”
1/2 Page Ad
Horizontal
6 column x 10”
(10.388” x 10”)
1/3 Page Ad
4 column x 10”
(6.888” x 10”)
1/4 Page Ad
Vertical
3 column x 10”
(5.138” x 10”)
1/8 Page Ad
Vertical
2 column x 7.5”
(3.388” x 7.5”)
1/4 Page Ad
Horizontal
6 column x 5”
(10.388” x 5”)
1/8
Ad
1/8 Page
Page
Horizontal
Ad
3
column x 5”
Horizontal
(5.138”
x 5”)x
3 column
1/16 Page Ad
Vertical
2 column x 4”
(3.388” x 4”)
1/16 Page Ad
Horizontal
4 column x 2”
(6.888” x 2”)
45% of actual broadsheet size
Updated 12-18-2015
2016
Entertainment Tabloid Rates
Pricing for Northeast, Northwest or Southwest Group
HERE ZONE
Modular
Sizes
Actual Size
52x
26x
13x
Open
Rate
Full Page
10” x 10.5”
$1,418
$1,985
$2,410
$2,835
1/2 Page
10” x 5.25” H
4.94” x 10.5” V
$803
$1,125
$1,366
$1,607
1/4 Page
4.94” x 5.25” H
3.2592” x 8” V
$425
$595
$723
$851
COLOR:
Add 10% to cost of ad
Front Page strip and monthly calendar
includes color.
1/8 Page
3.2592” x 4”
$228
$319
$388
$456
1/16 Page
3.2592” x 2” H
1.57” x 4” V
$120
$168
$204
$240
Front Page Strip
10” x 2”
$720
$840
$1,140
PREMIUM POSITION:
Add 20% to cost of ad
Double Truck 12 columns” x 10.5 or
20.812” x 10.5’
is available for
cost of 2 full pages plus 20%
Monthly Calendar Strip
10” x 2’
$720
$720
$720
$720
Pricing for North or South Group
HERE ZONE
DEADLINES:
Space reservation: Thurs, 5 pm
Ad copy due by: Thurs, 5 pm
Final ad approval: Fri, noon
HERE is printed in tabloid format and
features magazine-style modular ad
sizes. See sizes and specs on the HERE
ad size grid for more information.
Frequency discounts apply for signed contracts only, no rebates.
Net non-commissionable.
Modular
Sizes
Actual Size
52x
26x
13x
Open Rate
Full Page
10” x 10.5”
$945
$1,323
$1,607
$1,890
1/2 Page
10” x 5.25” H
4.94” x 10.5” V
$536
$750
$910
$1,071
1/4 Page
4.94” x 5.25” H
3.2592” x 8” V
$284
$397
$482
$567
1/8 Page
3.2592” x 4”
$152
$213
$258
$304
1/16 Page
3.2592” x 2” H
1.57” x 4” V
$80
$112
$136
$160
$480
$600
$780
$480
$480
$480
$480
Front Page Strip
10” x 2”
Monthly Calendar Strip
10” x 2’
Pricing for Full Run
North Group
HERE ZONE 5
Northeast Group
HERE ZONE 1
Northwest Group
HERE ZONE 4
466,592 Circulation
Modular
Sizes
Actual Size
52x
26x
13x
Open Rate
Full Page
10” x 10.5”
$4,300
$6,020
$7,310
$8,600
1/2 Page
10” x 5.25” H
4.94” x 10.5” V
$2,437
$3,411
$4,142
$4,873
1/4 Page
4.94” x 5.25” H
3.2592” x 8” V
$1,290
$1,860
$2,193
$2,580
1/8 Page
3.2592” x 4”
$692
$968
$1,176
$1,383
1/16 Page
3.2592” x 2” H
1.57” x 4” V
$364
$510
$619
$728
Front Page Strip
10” x 2”
$2,160
$2,700
$3,060
$3,600
Monthly Calendar Strip
10’x2’
$2,700
$2,700
$2,700
$2,700
Northeast Group / HZ1
87,578 Circulation
Northwest Group / HZ4
95,619 Circulation
Southwest Group / HZ3
118,455 Circulation
Humble Observer, Atascocita Observer, Lake Houston Observer,
Kingwood Observer, East Montgomery County Observer,
Cleveland Advocate, Eastex Advocate, Dayton News
Tomball Potpourri, Magnolia Potpourri,
Cypress Creek Mirror (Cypress/Cy-Fair & Champions/Klein)
Southwest Group
HERE ZONE 3
Examiner (West U/River Oaks/Bellaire), Memorial Examiner,
The Rancher (Katy), Sugar Land Sun
South Group
HERE ZONE 2
North Group / HZ5
82,621 Circulation
South Group / HZ2
82,319 Circulation
The Courier (Conroe Saturation), The Villager (The Woodlands),
Spring Observer
Pasadena Citizen, Deer Park Broadcaster, Bay Area Citizen,
Pearland Journal, Friendswood Journal
Source: HCN Internal Audit 2015
Updated 12-18-2015
2016
HERE Modular Sizes
Choose the modular size that works best for you.
Modular Size
Column Size
Actual Size
Full Page
6 column s x 10.5”
10” x 10.5”
1/2 Page (H)
6 columns x 5.25”
10” x 5.25”
1/2 Page (V)
3 columns x 10.5”
4.94” x 10.5”
1/4 Page (H)
3 columns x 5.25”
4.94” x 5.25”
1/4 Page (V)
2 columns x 8”
3.2592” x 8”
1/8 Page
2 columns x 4”
3.2592” x 4”
1/16 Page (H)
2 columns x 2”
3.2592” x 2”
1/16 Page (V)
1 column x 4”
1.57” x 4”
Front Page Strip
6 columns x 2”
10” x 2”
*Other sizes not displayed:
Double Truck
12 columns x 10.5”
Full Page Ad
6 column x 10.5”
(10” x 10.5”)
20.812” x 10.5”
1/2 Page Ad
Vertical
3 column x 10.5”
(4.94” x 10.5”)
1/4 Page Ad
Vertical
2 column x 8”
(3.2592” x 8”)
1/2 Page Ad
Horizontal
6 column x 5.25”
(10” x 5.25”)
1/4 Page Ad
Horizontal
3 column x 5.25”
(4.94” x 5.25”)
1/8 Page Ad
2 column x 4”
(3.2592” x 4”)
1/16 Page Ad
1 column x 4”
(1.57” x 4”)
Front Page Strip
6 column x 2”
(10” x 2”)
45% of actual tabloid size
Updated 12-18-2015
2016
Print Ad Specifications
Requirements for Camera-Ready Ads
DO:
DO NOT:
aSubmit a PDF file created with the
DO NOT: Send Publisher, Microsoft Word, Excel,
Power-point, JPEG, TIFF, EPS, Illustrator, Flash, GIF,
BMP, Corel Draw or Freehand files as camera-ready
ad files
Press Quality distiller settings
aUse CMYK images for your
color graphics
aUse a bitmap or gray scale color mode for your B&W graphics
aUse images that are 300 ppi
aUse line art images of 1200 ppi
aCreate your ad to the exact space reservation size
aUse vector-based logos
aUse 100% black for black text
aSet up spot colors for CMYK work flow
aUse column sizes for width - see mechanical
a Use Bold font (not less than 10 pt) for color or reverse type
DO NOT: Use RGB or Index color images for your
color graphics
DO NOT: Use images less than 200 ppi
DO NOT: Use low r esolution images pulled off the
Internet
DO NOT: Use rich-black for your black text
DO NOT: Use less than 10 point font size for color or
reverse type
DO NOT: Send your PDF file with crop or registration
marks
DO NOT: Use light, narrow, thin font for color or
reverse type
DO NOT: Use more than 20% black in CMYK color
or will appear black on newsprint
DO NOT: Use True Type fonts
MECHANICALS
STANDARD Broadsheet Sizes (regular newspaper size)
MODULAR SIZE
Full Page
3/4 Page
1/2 Page (H)
1/2 Page (V)
1/3 Page
1/4 Page (H)
1/4 Page (V)
1/8 Page (H)
1/8 Page (V)
1/16 Page (H)
1/16 Page (V)
Front Page Strip
Double Truck
H=Horizontal
V=Vertical
Actual Width x Height
Column Width x Height
10.388” x 20.5”
8.638” x 17”
10.388” x 10”
5.138” x 20”
6.888” x 10”
10.388” x 5”
5.138” x 10”
5.138” x 5”
3.388” x 7.5”
6.888” x 2”
3.388” x 4”
10.388” x 3”
21.778” x 20.5”
6 column x 20.5”
5 column x 17”
6 column x 10”
3 column x 20”
4 column x 10”
6 column x 5”
3 column x 10”
3 column x 5”
2 column x 7.5”
4 column x 2”
2 column x 4”
6 column x 3”
12 column x 20.5”
TABLOID Sizes (special sections, HERE, Ticket)
MODULAR SIZE
Full Page
1/2 Page (H)
1/2 Page (V)
1/4 Page (H)
1/4 Page (V)
1/8 Page
1/16 Page (H)
1/16 Page (V)
Front Page Strip
2 x 5.5”
2 x 10.5”
Double Truck
Actual Width x Height
10” x 10.5”
10” x 5.25”
4.94” x 10.5”
4.94” x 5.25”
3.2592” x 8”
3.2592” x 4”
3.2592” x 2”
1.57” x 4”
10” x 2”
3.2592” x 5.5”
3.2592” x 10.5”
20.812” x 10.5”
Column Width x Height
6 column x 10.5”
6 column x 5.25”
3 column x 10.5”
3 column x 5.25”
2 column x 8”
2 column x 4”
2 column x 2”
1 column x 4”
6 column x 2”
2 column x 5.5”
2 column x 10.5”
12 column x 10.5”
HCN can accept your ads via the following methods:
• E-mail to your multimedia advertising consultant (must be under 10 MB)
• FTP Site:
host: ftp.hcnonline.com (Internet Explorer)
user: hcnads
password: ads
(detailed upload instructions available from your multimedia advertising consultant)
Liabilities:
Houston Community Newspapers & Media Group cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not
publish in the desired issue. HCN will not be held responsible for changes the HCN Creative Department has to make to get files ready for press.
Updated 12-18-2015
2016
High Impact Print
Front Page ROP Display
Front Page Strip Ad
GOOD FOR:
Delivering a call to action on the front page.
DESCRIPTION:
The Strip Ad is printed full color across the bottom of the front page.
ZONING:
Available by Individual Newspaper, Retail Zone and Full Run.
Choose from community newspaper front page, sports section front or HERE tabloid cover.
Exclusive to one advertiser per location each week.
SIZE:
10.388” x 3” on broadsheet or 10” x 2” on tabloid (HERE)
Skybox Ad
GOOD FOR:
Delivering a specific call to action on the front page next to the masthead.
DESCRIPTION:
The Skybox Ad is printed full color at the top of the front page to the right of the masthead.
ZONING:
Available by Individual Newspaper, Retail Zone and Full Run.
Choose from community newspaper front page or sports section front.
Exclusive to one advertiser per location each week.
SIZE:
3.388” x 2.5”
Front Page Adhesive Note
GOOD FOR:
Delivering a specific call to action with front page exposure.
Readers can peel and stick to keep as a reminder.
DESCRIPTION:
The Front Page Adhesive Note is printed full color on removable adhesive glossy paper.
ZONING:
Available by Individual Newspaper, Retail Zone and Full Run.
Exclusive to one product per newspaper each week between the Front Page Adhesive Note,
Spadea and Kraft Wrap.
SIZE:
2.75” x 2.75” in 16 different shapes to choose from
Spadea
GOOD FOR:
Delivering a lot of information with front page exposure.
DESCRIPTION:
The Spadea is printed full color on newspaper and wraps around half of the front page.
ZONING:
Available by Press Run.
Exclusive to one product per newspaper each week between the Front Page Adhesive Note,
Spadea and Kraft Wrap.
SIZE:
FULL Spadea Includes:
One Full Page Ad - displayed on the back page
Two Half Page Ads (Vertical) - displayed on the front page flap
HALF Spadea Includes:
Inserts
Two Half Page Ads (Vertical) - displayed on the front page flap
Pre-Prints
GOOD FOR:
Delivering pre-printed direct mail, without the high cost of postage and adding the benefit
of home delivery to a targeted audience.
DESCRIPTION:
Pre-Prints include anything the advertiser has printed from a vendor of their choice and
has delivered to us for insertion into the newspaper to reach households directly.
ZONING:
Available by Zip Code, Individual Newspaper, Retail Zone and Full Run.
SIZE:
Reference the specification guidelines or talk to your multimedia advertising consultant for
specialized pre-prints.
Kraft Wrap
GOOD FOR:
Delivering a lot of information with front page exposure.
DESCRIPTION:
The Kraft Wrap is printed full color on brighter paper and wraps around
the entire newspaper.
ZONING:
Available by Individual Newspaper, Retail Zone and Full Run.
Exclusive to one product per newspaper each week between the Front Page Adhesive Note,
Spadea and Kraft Wrap.
SIZE:
Print & Deliver
FULL Kraft Wrap Includes:
GOOD FOR:
HALF Kraft Wrap Includes:
Delivering a lot of information on one standalone glossy sheet.
Front Page of Wrap = 6 column x 18” AND Back Page of Wrap = 6 column x 20.5”
Front Page of Wrap = 6 column x 18”
If interested in kraft wrap for Pasadena Citizen Sunday or The Woodlands Villager Sunday, please call for availability.
DESCRIPTION:
The Print & Deliver is printed full color on both sides of a 70lb glossy stock and inserted
into the newspaper for home delivery.
ZONING:
Polybag
GOOD FOR:
Available by Zip Code, Individual Newspaper, Retail Zone and Full Run.
Demanding immediate attention from households with front yard exposure.
SIZE:
DESCRIPTION:
2-sided 8.5” x 11” sheet with bleed
The Polybag is the plastic bag we deliver the newspaper in and can be printed in PMS/spot
colors in large quantity.
ZONING:
Talk to your multimedia advertising consultant
for pricing and specifications
Available by Individual Newspaper, Retail Zone and Full Run.
Exclusive to one polybag design per newspaper each week.
SIZE:
Ad space is 5” x 16” per side. Choose 1 side or both sides.
Updated 12-18-2015
2016
Print and Deliver Insert Rates
Full color on both sides
8.5” x 11” 70 lb. glossy stock
Space and ad release deadline: 14 days prior to run date
QUANTITY
10,000-19,999
20,000-29,999
30,000-59,999
60,000-74,999
75,000-1,000,000
•
•
•
•
•
MIDWEEK RATE
per thousand
$57
$49
$36
$33
$29
For full bleed, add an additional $3.50 per thousand
If production design needed, add $100
10,000 minimum quantity
Full zips required
2% spoilage required
Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable.
Updated 12-18-2015
Print and Deliver Insert Specifications
2016
Full bleed dimensions
8.75” x 11.25” 
Final Trim Size
8.5” x 11” 
Safe Image
Area or
Non-Bleed
.25” Inside
Trim Edge
8.” x 10.5”

SPECIFICATIONS:
•
PDF format
•
Images must be 300 dpi
•
No crop and/or registration marks
•
Fonts must be in outlines
•
Colors must be PMS colors or process color (CMYK). No RGB.
•
Black needs to be 100% K
•
Use “High Quality Print” Distiller settings for creating PDF
•
Non-Bleed - Include a .25” white border within 8.5” x 11”.
All color, text and graphics are inside this .25” border.
Updated 12-18-2015
2016
Adhesive Note Rates
Make your ad more
noticeable than ever!
Immediate Impact
Coupons without clipping
Branding and Image ads
Put your ad on page one!
Now you can put your
ad up front with today’s
headlines. Front Page
Adhesive Notes are
proven attention-getters.
The 2.875” x 2.875” Front
Page Adhesive Notes come
in full color! The big part
is that they go where no
ad has gone before: page
one on any of the Houston
Community Newspapers!
Use the power of Front
Page Advertising! With
their eye-catching, frontpage appeal, Front Page
Adhesive Notes are ideal
for generating instant
traffic and direct response,
for making referrals to
larger ads or supplements
inside the paper, and for
big news announcements
and sales events. They are
great for special offers,
online promotions, holiday
promotions and creating
name recognition.
If your Front Page Adhesive
Note is a merchandise
coupon, suggest that
readers lift it off and stick
it on their shopping lists or
refrigerator doors. A service
message with your phone
number would naturally find
a home by the telephone.
Use your imagination to
make the most out of
this flexible and unique
marketing tool.
The Value
Measurable:
You can effectively measure ad response.
Positioning:
The best!
The front page of the paper!
Directs:
A front page note can guide consumers to an ad,
section or insert inside the paper.
Broadens Readership:
Consumers can’t miss the front page adhesive note!
Shelf Life:
Consumers can take it with them and reposition it where they will
remember to take action.
Availability:
Full run is available on all HCN newspapers.
Newsworthy ad design...
For the most ‘notable’ benefits, incorporate three elements on
your Front Page Adhesive Note.
1. Identify/Brand
2. Offer/Event
Recommendations:
1. Prominently identify the name of your business.
2. Name the offer or event that you are promoting.
3. Call to action to respond to your message.
- It is also recommended that your message contain minimal use of copy.
- Too much ink in backside printing causes adhesive note adhesive to be ineffective
in sticking.
- 34 different shapes available. Custom adhesive note shapes are available upon
request, but are subject to a 25,000 print minimum.
- No extra charge for full color, shape, perforation, backside printing or coin reveal
ink. Backside printing, perforation and coin reactive reveal ink are available on
standard shape adhesive note only.
3. Call to Action
FRONT PAGE ADHESIVE NOTES
Order Quantity
CPM Rate
10,000 - 29,999
$80
30,000 - 99,999
$70
100,000 - 149,999
$60
150,000 +
$50
Rates for inserting customer provided adhesive notes are available upon request. Frequency discounts apply for signed contracts
only, no rebates.
Deadlines:
•
Space reservation deadline is 21 calendar days prior to
publication date.
•
Copy deadline for materials is 21 calendar days prior to
publication date.
•
Should Houston Community Newspapers composition be
requested, composition must be completed and approved
for publication, 21 days prior to publication.
•
Rush orders, when available are subject to a 50%
surcharge.
Mechanical Requirements
•
•
Image area: 2.75” x 2.75”
Bleed: .125” past 2.875” x 2.875” die cut area
Ad Preparation and Sending Ad
•
•
•
•
Front Page Adhesive Notes can be submitted in .PDF
format.
For backside printing only black ink is permitted.
All fonts must be converted to outlines. Please send
spot colors in reserved available PMS colors. Do
not send file in four-color process unless full color
is reserved. Artwork must be sized to templates
for designated printer. Ask your HCN advertising
representative about details for obtaining a template for
art design.
Email artwork to address provided by your HCN
advertising representative.
Additional Changes:
•
•
Color or copy changes may be
allowed after 10,000 print
quantities.
Cost for each change is $150.
Conditions of publication:
•
•
•
Selected run dates are guaranteed on a
first-come, first-served basis. Adhesive
notes cannot run on publications the
same day as a Spadea or Kraft wrap.
Each publication must be bought in its
entirety as a full run circulation plus 2%
spoilage.
The publisher reserves the right to
revise or reject in whole or part any
advertisement. Front Page Adhesive
Notes are governed by all terms and
conditions outlined in the current Houston
Community Newspapers & Mida Group
Advertising Rate Card.
Rates are net and non-commissionable.
Updated 12-18-2015
2016
Pre-print Rates
Frequency Discounts
Size
CPM
1x
CPM
6x
CPM
12x
CPM
26x
CPM
39x
CPM
52x
CPM
76x
CPM
104x
Single Sheet*
4-8 tab
12-16 tab
20-24 tab
28-32 tab
36-40 tab
44+ tab
$48
$60
$66
$72
$75
$78
$80
$46
$57
$63
$68
$71
$74
$76
$42
$53
$58
$64
$66
$68
$71
$38
$49
$54
$59
$61
$64
$65
$34
$45
$50
$54
$56
$59
$60
$30
$41
$45
$49
$51
$53
$55
$28
$36
$40
$43
$45
$47
$48
$25
$30
$33
$36
$38
$39
$40
*Minimum quantity and maximum size of 10” x 11.5” are required for single sheet rate
Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable.
Reservation deadline: 14 days prior to insertion date
Materials deadline: 8 days prior to insertion date
Pre-prints are accepted for distribution in any Houston Community Newspapers
publication. When zoning, the entire zip code must be purchased and the minimum
number of pre-prints is 10,000. For those newspapers with less than 10,000 circulation,
zoning is not available and the entire newspaper’s circulation must be purchased. Rates
apply to home-delivered newspapers. Those newspapers that are distributed through
direct mail will be quoted by request.
* See separate rate sheet for The Woodlands Villager Sunday. Note, a discount is
available for Sun+Thu or Thu+Sun Villager Combinations.
Delivery Address:
Weeklies and Pasadena Citizen (Thurs)
Houston Community Newspapers
c/o Receiving Department
4747 Southwest Freeway
Houston, Texas 77027
(Entrance on Westpark)
The Courier (Conroe) and Pasadena Citizen (Sunday)
Houston Community Newspapers
c/o Bryan/College Station Eagle
1729 Briarcrest Drive
Bryan, Texas 77802
PRE-PRINT SPECIFICATIONS
Single Sheets or Cards:
• Thickness: The minimum thickness for single sheets or
cards (two to four pages) is .007 inches.
• Size: The minimum card size should be
3” x 5”. All single sheets over 11” x 11.5” must be folded.
Single sheet minimum is 35 lb.
• Spoils: Add 5% to the amount ordered for spoilage.
Add more as necessary for difficult or unusual pre-prints.
• Cover Stock Basis Weight: 70-lb. uncoated cover stock or
100-lb. glossy cover stock.
Newsprint Stock:
• Thickness: The minimum thickness for newsprint stock is
.003 inches.
• Page count: The minimum page count is eight-page
tabloid or four-page standard.
• Quarter-fold: Four-page tab pre-prints on newspaper stock
must be quarter-folded.
• Dimensions: The minimum dimension
should be 3” X 5.5”. The maximum dimension should be
10” X 11.5”. The maximum length of the folded edge should
be 11.5”.
• Spoils: Add 3% to the amount ordered for spoilage.
Add more as necessary for difficult or unusual pre-prints.
Unusual Pre-prints:
Any paper sacks, CD-ROM, perforated cards, envelopes,
consumers’ sample packets, or out-of-the-ordinary
pre-prints must be reviewed by Houston Community
Newspapers. At least 300 sample copies should be provided
for a test run. The advertiser should agree to accept any
extra cost that may be incurred in the handling of these
special supplements.
Staples:
Staples should only be used for pre-prints that are 60
pages or more.
Updated 12-18-2015
2016
Pre-print Rates The Woodlands Villager Sunday
PRE-PRINT SPECIFICATIONS
Sunday Edition Only
Frequency Discounts
Size
CPM
1x
CPM
6x
CPM
12x
CPM
26x
CPM
39x
CPM
52x
CPM
76x
CPM
104x
Single Sheet*
4-8 tab
12-16 tab
20-24 tab
28-32 tab
36-40 tab
44+ tab
$50
$62
$68
$74
$77
$80
$82
$49
$61
$67
$73
$76
$79
$81
$48
$60
$66
$72
$75
$78
$80
$46
$57
$63
$68
$71
$74
$76
$42
$53
$58
$64
$66
$68
$71
$38
$49
$54
$59
$61
$64
$65
$34
$45
$50
$54
$56
$59
$60
$30
$41
$45
$49
$51
$53
$55
*Minimum quantity and maximum size of 10” x 11.5” are required for single sheet rate
Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable.
Thursday Edition in combination with Sunday Edition
Thursday before or after Sunday in combination during the same week
Frequency Discounts
Size
Single Sheet*
4-8 tab
12-16 tab
20-24 tab
28-32 tab
36-40 tab
44+ tab
CPM
1x
$36
$45
$50
$54
$56
$59
$60
CPM
6x
$35
$43
$47
$51
$53
$56
$57
CPM
12x
$32
$40
$44
$48
$50
$51
$53
CPM
26x
$29
$37
$41
$44
$46
$48
$49
CPM
39x
$26
$34
$38
$41
$42
$44
$45
CPM
52x
$23
$31
$34
$37
$38
$40
$41
CPM
76x
$21
$27
$30
$32
$34
$35
$36
CPM
104x
$19
$23
$25
$27
$29
$29
$30
Note: To calculate Combo Price for Sunday and Thursday within same week,
combine applicable Sunday rate (top table) PLUS Thursday rate (bottom table)
which is equivalent to a 25% discount off the non-combo Thursday rate.
Reservation deadline: 14 days prior to insertion date
Materials deadline: 8 days prior to insertion date
Pre-prints are accepted for distribution in any Houston Community Newspapers
publication. When zoning, the entire zip code must be purchased and the minimum
number of pre-prints is 10,000. For those newspapers with less than 10,000
circulation, zoning is not available and the entire newspaper’s circulation must be
purchased. Rates apply to home-delivered newspapers. Those newspapers that
are distributed through direct mail will be quoted by request.
Delivery Address:
The Woodlands Villager Sunday
Houston Community Newspapers
c/o Bryan/College Station Eagle
1729 Briarcrest Drive
Bryan, Texas 77802
Single Sheets or Cards:
• Thickness: The minimum thickness for single sheets or
cards (two to four pages) is .007 inches.
• Size: The minimum card size should be
3” x 5”. All single sheets over 11” x 11.5” must be folded.
Single sheet minimum is 35 lb.
• Spoils: Add 5% to the amount ordered for spoilage.
Add more as necessary for difficult or unusual pre-prints.
• Cover Stock Basis Weight: 70-lb. uncoated cover stock or
100-lb. glossy cover stock.
Newsprint Stock:
• Thickness: The minimum thickness for newsprint stock is
.003 inches.
• Page count: The minimum page count is eight-page
tabloid or four-page standard.
• Quarter-fold: Four-page tab pre-prints on newspaper stock
must be quarter-folded.
• Dimensions: The minimum dimension
should be 3” X 5.5”. The maximum dimension should be
10” X 11.5”. The maximum length of the folded edge should
be 11.5”.
• Spoils: Add 3% to the amount ordered for spoilage.
Add more as necessary for difficult or unusual pre-prints.
Unusual Pre-prints:
Any paper sacks, CD-ROM, perforated cards, envelopes,
consumers’ sample packets, or out-of-the-ordinary
pre-prints must be reviewed by Houston Community
Newspapers. At least 300 sample copies should be provided
for a test run. The advertiser should agree to accept any
extra cost that may be incurred in the handling of these
special supplements.
Staples:
Staples should only be used for pre-prints that are 60
pages or more.
The Woodlands Villager (Thurs)
Houston Community Newspapers
c/o Receiving Department
4747 Southwest Freeway
Houston, Texas 77027
(Entrance on Westpark)
Updated 12-18-2015
2016
Front Page Display Rates
6 column (10.388”) x 3”, includes color
Front Page Main Section
$325 per publication or zone as listed
$865 per publication or zone as listed
Atascocita Observer
Zone 1 (The Courier Paid and Saturation)
Cleveland Advocate
Zone 2a (Humble Observer, Atascocita Observer, Lake Houston Observer)
Dayton News
Zone 2b (Kingwood Observer, East Montgomery County Observer)
Deer Park Broadcaster
Zone 2c (Cleveland Advocate, Eastex Advocate, Dayton News)
East Montgomery County Observer
Zone 3b (Cypress Creek Mirror - Cypress/Cy-Fair)
Eastex Advocate
Zone 4a (Examiner - West U/River Oaks/Bellaire)
Friendswood Journal
Zone 5a (Pasadena Citizen - Thurs, Deer Park Broadcaster)
Humble Observer
The Woodlands Villager-Thursday
Lake Houston Observer
The Woodlands Villager- Sunday
Magnolia Potpourri
Total Group (All Zones) $6,450
Spring Observer
Tomball Potpourri
All rates are net and non-commissionable.
Pasadena Citizen - Sunday
$585 per publication or zone as listed
Zone 3a (Tomball Potpourri, Magnolia Potpourri)
Zone 3c (Cypress Creek Mirror - Champions/Klein)
Zone 4b (Memorial Examiner)
Zone 4c (The Katy Rancher)
Zone 4d (Sugar Land Sun)
Zone 5b (Bay Area Citizen)
Zone 5c (Pearland Journal, Friendswood Journal)
The Courier - Conroe Daily
Kingwood Observer
Pasadena Citizen - Thurs
Pearland Journal
• Deadlines are the same as for retail advertising display.
• Space available basis
• Check with your HCN Multimedia Advertising Consultant for space availability.
6 column (10”) x 2” Front Page Display Strip
Rate per publication & includes color
26x
13x
Open Rate
Zone 1, 3 or 4
$720
$840
$1,140
Zone 2 or 5
$480
$600
$780
Full Run
52x
26x
13x
Open Rate
$2,160
$2,700
$3,060
$3,600
• Deadline for space reservation/ad copy is Thursday, 5 pm. Final ad release deadlines Friday, Noon.
• Ads must run consecutive weeks for a minimum of 13 weeks to receive frequency discount.
• Failure to meet frequency commitment will result in re-rate at the appropriate level.
• Art and copy require prior approval by HERE Sales Manager.
All rates are net and non-commissionable.
Updated 12-18-2015
2016
Skybox Rates
Skybox ads offer a premium front page position for your advertising message. Located next to the masthead, they are perfect for delivering a specific call to action to
the communities you would like to target with front page exposure.
AD SIZE:
COLOR:
ZONING:
2 columns (3.388”) x 2.5”
Full color included
Available by individual newspaper.
Exclusive to one advertiser per location, reserve your space today. Also available in the Sports Section.
Publication
Pub Day
Circulation
Ad Cost Per Insertion
The Courier (Conroe Paid Daily)
Daily
8,493
$150
The Courier (Conroe Saturation)
Thurs
19,429
$252
North Group
The Woodlands Villager
Thurs
45,000
$504
First Sun
45,000
$504
Thurs
18,192
$218
Humble Observer
Wed
12,002
$150
Atascocita Observer
Wed
18,023
$203
The Woodlands Villager Sunday
Spring Observer
Northeast Group
Lake Houston Observer
Wed
7,295
$150
Kingwood Observer
Wed
20,605
$247
East Montgomery County Observer
Wed
10,523
$150
Cleveland Advocate
Wed
4,177
$150
Eastex Advocate
Wed
8,751
$150
Dayton News
Wed
6,202
$150
Tomball Potpourri
Wed
17,515
$210
Magnolia Potpourri
Wed
13,570
$150
Cypress Creek Mirror (Cypress/Cy-Fair) (3B)
Wed
34,766
$417
Cypress Creek Mirror (Champions/Klein) (3C)
Wed
29,768
$357
Examiner (West U/ River Oaks/Bellaire) (4A)
Thurs
33,311
$400
Memorial Examiner (4B)
Thurs
27,476
$330
The Katy Rancher
Thurs
27,010
$324
Thurs
30,658
$368
Thurs
13,472
$150
Sun
3,217
$150
Deer Park Broadcaster
Thurs
11,100
$150
Bay Area Citizen (5B)
Thurs
28,523
$342
Pearland Journal
Thurs
20,480
$246
Friendswood Journal
Thurs
8,744
$150
Northwest Group
Southwest Group
(4C)
Sugar Land Sun (4D)
South Group
Pasadena Citizen
Pasadena Citizen (Paid Sunday)
All rates are net and non-commissionable.
Source: HCN Internal Audit 2015
Updated 12-18-2015
2016
Spadea Rates
Full spadeas offer 246 Inches of premium advertising space
Promote or advertise your business with our Spadeas! These full color pages offer a total of 246 inches of premium advertising space and wrap the newspaper to provide a high-impact
advertising vehicle. Each spadea has one full-page and two half-page advertising positions. The half spadea is two half-pages offering 123 inches for the front page position. It’s a
fantastic way to deliver a great amount of information in a high visibility, premium location.
FRONT Half Spadea
INSIDE FRONT Half Spadea
The spadea folds around the front page of the
newspaper for added exposure!
Dimensions:
Half spadea 
Front/inside front:
5.138” x 20.5”
Full color available
on both sides
of half spadea
Full spadea 
Front/inside front
5.138” x 20.5”
Back page (1 sided):
10.388” x 20.5”
 Outside view
of half spadea
Inside view
of half spadea 
SPADEA RATES by press run
Press Run
Newspapers
(per specifications above)
Circulation
Half Spadea
Full Spadea
North 2
The Woodlands Villager (Thu)
45,000
$2,940
$6,300
North 3
Spring Observer
18,192
$1,274
$2,730
Northeast 4
Humble, Atascocita, Lake Houston, Kingwood and EMC Observers
68,448
$4,711
$10,095
Northeast 5
Cleveland Advocate, Eastex Advocate, Dayton News
19,130
$1,337
$2,865
Northwest 6
Tomball Potpourri, Magnolia Potpourri,
Cypress Creek Mirror (Cypress/Cy-Fair & Champions/Klein)
95,619
$6,692
$14,340
Southwest 7
The Examiners (WestU/River Oaks/Bellaire & Memorial)
60,787
$4,256
$9,120
Southwest 8
The Katy Rancher, Sugar Land Sun
57,668
$4,039
$8,655
South 9
Pasadena Citizen, Deer Park Broadcaster
24,572
$1,722
$3,690
South 10
Bay Area Citizen, Friendswood Journal, Pearland Journal
57,747
$4,039
$8,655
SPADEA RATES by press run (special half spadea sizing of 2 columns - 3.388” x 20.5”)
Press Run
North 2
1
Newspapers
Circulation
Half Spadea
Full Spadea
The Woodlands Villager Sunday
45,000
$2,940
$6,300
The Courier (Conroe - Thu)
19,429
$1,337
$2,865
All rates are net and non-commissionable.
Source: HCN Internal Audit 2015
Updated 12-18-2015
2016
Polybag Rates
Polybag Advertising Offers
THE HIGHEST VISIBILITY for Your Advertisement
Polybags are the plastic bags your Houston Community Newspaper is delivered in every
week, and are a great place for your message. HCN readers turn to their local newspaper
for in-depth community news and features, and the first thing they will see is your ad
printed on the bag. No other place in the entire newspaper is as visible! Polybags can
be reserved on a first-come basis, and are available for virtually all Houston Community
Newspapers.
Zoning is available with a minimum 10,000 order.
Newspaper readers are greeted by advertisements printed on the bags that protect
their paper before they see the front page. Your ad is printed on the outside of the paper
demanding immediate attention. Great for: sales, grand openings, special events, brand
building, coupons, fund-raising, inserts, traffic building, new product launches, direct
response, holiday greetings, political campaigns, website promotion, contests.
CUSTOM QUOTES AVAILABLE UPON REQUEST.
Mechanical Requirements: Overall polybag size: 6.5” deep x 19” wide. • Ad image area is 5” deep x 16“ wide.
Reserving Dates: Specific dates can be reserved, but will not be guaranteed without a 50% deposit.
Deadlines: Reservation deadline is 28 days prior to insertion date.
Artwork must be approved and supplied to HCN a minimum of 24 days prior to insertion date.
Artwork Specifications: Art work can be supplied in .PDF format. Colors must be in available PMS colors. All fonts must be converted to
outlines.
Advertiser-Supplied Polybags (cost per thousand)
Houston Community Newspapers (HCN) accepts pre-printed polybags supplied by advertisers.
Open Rate
15,000
25,000
50,000
100,000
250,000
500,000
$60
$55
$50
$45
$40
$35
$30
Polybags can be distributed by zip code with a minimum quantity of 4,000. Rates for polybags with samples quoted upon request.
Mechanical Requirements: Polybags can not exceed 6.5” deep x 19” wide.
Deadlines: Reservation deadline is 21 days prior to distribution date.
Deadline for HCN to receive polybags is 10 days prior to distribution date.
Updated 12-18-2015
2016
Kraft Wrap Rates
PUBLICATION
PUBLICATION
DAY
HOME
DELIVERY
2 SIDES
FRONT
ONLY
BACK
ONLY
North Group
Thursday
62,612
$10,977
$6,457
$4,520
The Woodlands Villager
Thursday
45,000
$6,117
$3,598
$2,519
Spring Observer
Thursday
17,612
$5,097
$2,998
$2,099
Wednesday
77,850
$14,343
$8,437
$5,906
KRAFT WRAPS FULL SIZE:
6 columns (10.388”) x 20.5”
FRONT AD SIZE:
10.388” x 18”
(2.5” for Newspaper Logos)
BACK AD SIZE:
Northeast Group
Humble Observer
Wednesday
10,822
$2,244
$1,320
$924
Atascocita Observer
Wednesday
17,768
$3,058
$1,799
$1,259
Lake Houston Observer
Wednesday
6,345
$2,244
$1,320
$924
Kingwood Observer
Wednesday
19,965
$3,874
$2,279
$1,595
East Montgomery County Observer
Wednesday
9,648
$2,244
$1,320
$924
Eastex Advocate
Wednesday
8,112
$2,244
$1,320
$924
Dayton News
Wednesday
5,190
$2,244
$1,320
$924
Northwest Group
Wednesday
93,425
$17,466
$10,274
$7,192
Tomball Potpourri
Wednesday
17,200
$3,874
$2,279
$1,595
Magnolia Potpourri
Wednesday
13,100
$3,874
$2,279
$1,595
Cypress Creek Mirror (Cypress/Cy-Fair) [3B]
Wednesday
34,075
$5,097
$2,998
$2,099
Cypress Creek Mirror (Champions/Klein) [3C]
Wednesday
29,050
$5,097
$2,998
$2,099
Southwest Group
Thursday
112,339
$21,000
$12,353
$8,647
Examiner (West U/River Oaks/Bellaire) [4A]
Thursday
30,098
$6,117
$3,598
$2,519
Memorial Examiner [4B]
Thursday
26,358
$3,874
$2,279
$1,595
The Katy Rancher [4C]
Thursday
26,383
$3,874
$2,279
$1,595
Sugar Land Sun [4D]
Thursday
29,500
$3,874
$2,279
$1,595
South Group
Thursday
76,356
$13,857
$8,151
$5,706
Pasadena Citizen
Thursday
12,261
$3,874
$2,279
$1,595
Deer Park Broadcaster
Thursday
10,450
$2,244
$1,320
$924
Bay Area Citizen [5B]
Thursday
26,845
$3,874
$2,279
$1,595
Pearland Journal
Thursday
19,000
$3,874
$2,279
$1,595
Friendswood Journal
Thursday
7,800
$2,244
$1,320
$924
All Groups
Wed/Thu
422,582
$56,481
$33,224
$23,257
10.388” x 20.5
Space Reservation and
Final Artwork is due
14 days prior to publish date
Kraft Wraps are not available if
adhesive note or Spadea were
previously scheduled for same date
*Back is only available if front is
also sold
If interested in kraft wrap for Pasadena Citizen Sunday or The Woodlands Villager Sunday, please call for availability.
All rates are net and non-commissionable.
Maximum Exposure, Highly Targeted
Wrap up our newspaper in your message.
Kraft wraps are customized printed sheets that wrap our home delivered newspapers. They offer an opportunity to deliver a lot of information with
front page exposure.
Choose any individual publication or a group of newspapers. There are a several options to fit your budget!
Source: HCN Internal Audit 2015
Updated 12-18-2015
2016
Deadlines
1) Space - deadline for space reservation
Ad Copy - deadline for all ad copy submission to XpanceNet (including camera-ready ad copy)
2) Cutoff for Proof Approvals to XpanceNet
*One Hour After Cutoff (XpanceNet): ADS MUST BE RELEASED TO PRESS
Publication/Group
Weekly Deadlines
NORTHEAST
1) Space & Ad Copy
FRIDAY, NOON
2) Cutoff for Proof Approvals to
XpanceNet*
MONDAY, 2 PM
includes Humble Observer, Atascocita Observer, Kingwood Observer, East Montgomery County Observer, Lake Houston Observer,
Cleveland Advocate, Eastex Advocate, Dayton News
NORTHWEST
FRIDAY, 5 PM
MONDAY, 2 PM
includes Tomball Potpourri, Magnolia Potpourri, Cypress Creek Mirror (Cypress/Cy-Fair), Cypress Creek Mirror (Klein/Champions)
NORTH
FRIDAY, 5 PM
TUESDAY, 11 AM
includes Spring Observer, The Villager (Thursday Courier also included, see deadlines below)
SOUTHWEST
MONDAY, 5 PM
TUESDAY, 2 PM
includes The Examiner (River Oaks/Bellaire/West University), Memorial Examiner, Rancher, Sugar Land Sun
SOUTH
MONDAY, 5 PM
TUESDAY, 2 PM
includes Pasadena Citizen (Thursday), Deer Park Broadcaster, Bay Area Citizen, Pearland Journal, Friendswood Journal
FULL GROUP
FRIDAY, NOON
MONDAY, 2 PM
MONDAY
FRIDAY, NOON
FRIDAY, 2 PM
TUESDAY
FRIDAY, 5 PM
MONDAY, 4 PM
2 DAYS PRIOR, 5 PM
PRIOR DAY, 4 PM
THURSDAY, 5 PM
FRIDAY, 2 PM
THURSDAY, 5 PM
FRIDAY, 4 PM
THURSDAY, NOON
FRIDAY, NOON
THURSDAY, 5 PM
FRIDAY, NOON
MONDAY, 5 PM
TUESDAY, 4 PM
includes all groups
The Courier Deadlines
WED, THUR, FRI
SAT, SUN
Pasadena Citizen (Sunday) Deadlines
SUNDAY
The Woodlands Villager Sunday Deadlines
SUNDAY (FIRST SUNDAY OF THE MONTH)
Section Deadlines
HERE
HERE’S YOUR TICKET
Updated 12-18-2015
2016
Digital Rates
HIGH IMPACT
POSITIONS
COST /
COMMUNITY
COST /
1000 IMPRESSIONS
Video (300 x 250)
$15
Skyscraper (300 x 600)
$12
Leader board (728 x 90)
$12
Badge (200 x 90)
$12
Poster (300 x 250)
$12
Content (468 x 60)
$12
Sticker (300 x 100)
$10 (min 10,000 impressions)
MOBILE
POSITIONS
COST /
1000 IMPRESSIONS
Banner (300 x 50)
$12
Poster (300 x 250)
$12
Skyscraper (300 x 600)
$12
SLIDING BILLBOARD
960x30 opens to 960x200
POSTER
OR VIDEO
300x250
CONTENT 468x60
SKYSCRAPER
300x600
PAGE
CURL
WALLPAPER
IMPRESSION BASED
POSITIONS
WALLPAPER
Wallpaper, Page Curl, Sliding $150 / day
Billboard
$375 / week
$1,200 / month
BADGE
200x90
LEADER BOARD 728x90
ADDITIONAL OPTIONS
(RATES AVAILABLE UPON REQUEST)
•
Business Spotlight Video
•
Call Tracking
•
Display Network
•
Email Marketing
•
List Optimization
•
Local Profiles
•
Mobile Website Design
•
Responsive Website
Design
•
Re-targeting
•
Reputation
Monitoring
•
Search Engine
Optimization
•
Social Media
Optimization
RESOURCE WEBSITES
YourHoustonClassifieds.com
YourHoustonCelebrations.com
YourHoustonObituaries.com
YourHoustonJobs.com
YourHoustonHealth.com
Photos: HCNPics.com
Entertainment: HereHouston.com
STICKER
300x100
SOUTH GROUP
YourPasadenaNews.com
YourDeerParkNews.com
YourBayAreaNews.com
YourPearlandNews.com
YourFriendswoodNews.com
SOUTHWEST GROUP
YourExaminerNews.com
YourMemorialNews.com
YourKatyNews.com
YourSugarLandNews.com
YourFortBendNews.com
NORTH GROUP
YourConroeNews.com
YourWoodlandsNews.com
YourSpringNews.com
Source: Google Analytics 2015
NORTHEAST GROUP
YourHumbleNews.com
YourAtascocitaNews.com
YourLakeHoustonNews.com
YourKingwoodNews.com
YourEastMontgomeryNews.com
YourClevelandNews.com
YourEastexNews.com
YourDaytonNews.com
MOBILE
3.6 Million+
Mobile
Page Views
Quarterly
300x50
NORTHWEST GROUP
YourTomballNews.com
YourMagnoliaNews.com
CypressCreekMirror.com
yourhoustonnews.com
Updated 12-18-2015
2016
Digital Ad Specifications
File Types:
Color:
SLIDING BILLBOARD
RGB
Web Colors
Maximum File Size:100 KB
Ad Copy:
Keep your message brief and make sure you provide a strong
call-to-action. You only have about 2-4 seconds to grab the
attention of the typical surfer. To increase the click-thru rate,
emphasize a benefit to encourage users to follow through to
your site. If you do not have a web site, a print ad PDF or PDF
info sheet can be used for click-thru.
Design:
Keep your design simple. Use only a few colors and use legible
text or fonts. Use animation only if it enhances your message
800x800
and keep it to a minimum.
Rich Media
BADGE
200x90
960x30 opens to 960x200
POSTER
OR VIDEO
300x250
CONTENT 468x60
SKYSCRAPER
300x600
PAGE
CURL
WALLPAPER
LEADER BOARD 728x90
WALLPAPER
.Jpg .Gif or .Swf (ActionScript 2)
Click Tag Guidelines available upon request
Flash not available for Mobile
250x250
Corner Peel
Template available;
Ask your rep for details
STICKER
300x100
Wallpaper
Template available;
Ask your rep for details
150x750
520x1360
Ad Sizes in Pixels
Mobile
300x50
960x1360
NORTHWEST GROUP
YourTomballNews.com
YourMagnoliaNews.com
CypressCreekMirror.com
NORTH GROUP
YourConroeNews.com
YourWoodlandsNews.com
YourSpringNews.com
SOUTHWEST GROUP
YourExaminerNews.com
YourMemorialNews.com
YourKatyNews.com
YourSugarLandNews.com
NORTHEAST GROUP
YourHumbleNews.com
YourAtascocitaNews.com
YourLakeHoustonNews.com
YourKingwoodNews.com
YourEastMontgomeryNews.com
YourClevelandNews.com
YourEastexNews.com
YourDaytonNews.com
n
Source: Google Analytics 2015
MOBILE
30 Targeted websites
SOUTH GROUP
YourPasadenaNews.com
YourDeerParkNews.com
YourBayAreaNews.com
YourPearlandNews.com
YourFriendswoodNews.com
PA G E S / C O M M U N I T Y
Home
News
Sports
Living
Opinion
3.6 Million+
Mobile
Page Views
Quarterly
300x50
RESOURCE WEBSITES
YourHoustonClassifieds.com
YourHoustonCelebrations.com
YourHoustonObituaries.com
YourHoustonJobs.com
YourHoustonHealth.com
Photos: HCNPics.com
Entertainment: HereHouston.com
yourhoustonnews.com
12.5 Million+ Page views Quarterly n 3.7 Million+ Unique Visitors QuarterlyUpdated 12-18-2015
2016
Mobile Digital Rates
Over 24 websites
3.6 Million+ Mobile Page Views Quarterly
Banner exposure on phone and tablet platforms
MOBILE
POSITIONS
COST /
1000 IMPRESSIONS
300 x 50 Banner
$12
300 x 250 Mobile Poster
$12
300 x 600 SkyScraper
$12
300 X 50
300
X 250
300 X 50
300
X 250
TA R G E T E D W E B S I T E S :
NORTH GROUP
YourConroeNews.com
YourWoodlandsNews.com
YourSpringNews.com
NORTHEAST GROUP
YourHumbleNews.com
YourAtascocitaNews.com
YourLakeHoustonNews.com
YourKingwoodNews.com
YourEastMontgomeryNews.com
YourClevelandNews.com
YourEastexNews.com
YourDaytonNews.com
Source: Google Analytics 2015
30
NORTHWEST GROUP
YourTomballNews.com
YourMagnoliaNews.com
CypressCreekMirror.com
(Cypress, Cy-Fair, Champions, Klein)
SOUTHWEST GROUP
YourExaminerNews.com
YourMemorialNews.com
YourKatyNews.com
YourSugarLandNews.com
YourFortBendNews.com
SOUTH GROUP
YourPasadenaNews.com
YourDeerParkNews.com
YourBayAreaNews.com
YourPearlandNews.com
YourFriendswoodNews.com
yourhoustonnews.com
E N T E RTA I N M E N T
HereHouston.com
Targeted websites n 12.5 Million+ Page views Quarterly n 3.7 Million+ Unique Visitors Quarterly
Updated 12-18-2015
2016
Video Packages
PRE MADE VIDEO
PACKAGE
$350 per community
Package Includes:
MONTAGE VIDEO
PACKAGE
$600
Package Includes:
•
•
Video will run on one local community of your choice on Yourhoustonnews.com in
the Business Spotlight section for 4 weeks
Video will be posted onto one local community social media platform of your
choice, (Facebook or Twitter) once a week for 4 weeks
Run your current video or commercial on
YourHoustonnews.com and get promoted in the
community through our Facebook and Twitter platforms!
•
•
•
•
•
1 minute HD video with professional voice over, script, music and high quality images to
create a video slide show
Includes script proof in advance, choice of male or female voice talent and one proof
revision as needed
Includes set up of a custom YouTube Channel with the video search optimized with best
keywords for ranking on major search engines
Video will run on one local community of your choice on Yourhoustonnews.com in the
Business Spotlight section for 4 weeks
Video will be posted onto one local community social media platform of your choice,
(Facebook or Twitter) once a week for 4 weeks
Additional communities $350 per community
Community discounts apply for more than 5 communities
ON LOCATION CUSTOM VIDEO
PACKAGE
$2000
Package Includes:
•
•
Custom 1 minute HD video with professional voice over, script, music
Includes script proof in advance, choice of male or female voice talent and one proof revision
as needed
•
Professional videographer will be on location for 1 hour including shots of business
interior/exterior, product b-roll and brief interview
•
Includes set up of a custom YouTube Channel with the video search optimized with best
keywords for ranking on major search engines
Video will run on one local community of your choice on Yourhoustonnews.com in the
Business Spotlight section for 4 weeks
Video will be posted onto one local community social media platform of your choice,
•
•
(Facebook or Twitter) once a week for 4 weeks
Additional communities $350 per community
Community discounts apply for more than 5 communities
ADDITIONAL SPECIALS
Multiple-community discounts for video and
social media posting per each 4 week schedule:
1-5: $350 per community
6-15: $250 per community
16-23: $150 per community
All 24: $4500 special rate
Updated 12-18-2015