What`s New from Wisconsin - Retail

What’s
NEW
from Wisconsin
Unique cheese and dairy products from Wisconsin, America’s dairyland
Winter ’15 Vol 21, No 1
Sincerely, Brigitte Crafts Flavorful
artisan Kosher Cheeses
Sincerely, Brigitte™ cheeses are the creation of Brigitte Mizrahi, who developed the line to
fill a niche of upscale kosher cheese. The cheese starts with premium milk sourced from
only small Wisconsin dairy farms using vegetarian microbial rennet. From there, Mizrahi
looks to her travels for flavor inspiration.
Roasted Garlic Basil Prairie Jack evokes the aromas of a kitchen in Tuscany while
Chipotle White Cheddar takes its cue from the smoky, spicy flavors of the Yucatan.
Other flavors include Blue Marble Cheddar, Jalapeño Cilantro Prairie Jack, Parsley
Chives Prairie Jack and Tomato Olive Prairie Jack.
New Prairie Jack flavors coming in 2015 include Tarragon Ginger, Orange Ginger,
Wasabi and Moroccan Spice.
Retail & Foodservice Contact:
Lori Soto, Sincerely, Brigitte
Corporate: 2 Burma Road
Jersey City, NJ 07305
(516) 747-2210, ext. 40
Email: [email protected]
Website: www.sincerelybrigitte.com
• Available in 7-oz. chunks
• Available in 6-oz. slice zipper packs
• Available in 5-lb. loafs with repack labels
• Available in saddle pack slices for
portion control
Wee Brie Delivers Classic Brie
Flavor in Spreadable Wedges
Retail & Foodservice
Contact:
Thomas LaRochelle,
Lactalis Deli, Inc.
Corporate: P.O. Box 1806
New York, NY 10150
(508) 888-2127,
Mobile: (508) 932-6671
Email: [email protected]
Website: www.artofcheese.com
For brie lovers on the go, Président has introduced Wee Brie,™ a
creamy, brie-flavored spreadable cheese made from Wisconsin
milk. These individually wrapped 40-calorie wedges—which
come in wheels of 8—can easily be added to lunch bags or
packed as a mid-afternoon snack. Try Wee Brie
on whole grain crackers with fruit or spread on
carrot and celery sticks.
This is the latest addition to Président’s line of brie
products, which includes brie wedges, a brie
log, brie wheel, brie spread and a Triple
Crème line of products.
• Available in 4.9-oz. wheels
Stella Hand-Rubbed
Cheeses Now Available
in Wedges
• Available in 8-oz. exact weight wedges
• Available in 10-lb. random weight wheels
Stella® Hand-Rubbed Cheeses are now available in 8-ounce
exact weight wedges. Mediterranean Parmesan is enrobed with
delightfully earthy flavors of tomato, extra virgin olive oil and a bold
blend of spices. Naturally aged for 10 months, this Italian-style
cheese offers buttery and nutty flavors enhanced with savory
flavors of paprika, sesame seeds and garlic. Rosemary Medium
Asiago is carefully hand-rubbed with extra virgin olive oil and
rosemary. Black Pepper Romano is cloaked with a veil of cracked
black peppercorns.
Made in Wisconsin, the cheeses are carefully aged for a minimum
of 5 months to allow the flavors to seamlessly meld together. All
three Stella cheeses make excellent additions to any cheese plate
and grate wonderfully over pasta dishes or steamed vegetables.
Hook’s Cheese Scores
with Triple Play
• Available in 5-lb. blocks
• Available in 8-oz. random weight pieces
Triple Play, a new original cheese from Hook’s Cheese Company,
is an example of the ingenuity and craftsmanship of Wisconsin
cheesemakers. This unique offering starts with three different
milks—cow, sheep and goat—and then incorporates three different
starter cultures to achieve an intriguing flavor profile. With the
consistency of a classic white cheddar, Triple Play has a mild,
creamy flavor with notes of baby swiss, havarti and gouda.
Its meltability makes Triple Play an excellent addition to burgers
and hot sandwiches.
Retail & Foodservice Contact:
Tony Hook, Hook’s Cheese Company, Inc.
320 Commerce Street
Mineral Point, WI 53565
(608) 987-3259
Email: [email protected]
Website: www.hookscheese.com
Retail & Foodservice Contact:
Brian Loch, Saputo Cheese USA Inc.
3018 Helsan Drive
Richfield, WI 53076
(262) 677-3407
Email: [email protected]
Website: www.saputospecialty.com
NEWS & NOTES
David Leonhardi, WMMB Director of
Tradeshows, Tours and Events, was
recently elected chairman of the board
of the International Dairy-Deli-Bakery
Association (IDDBA) for the 2014-2015
year. He has served on the board of
directors since 2002 and has been
actively involved in many committees.
IDDBA is a nonprofit membership
organization serving the dairy, deli,
bakery, cheese and supermarket
foodservice industries.
Sara Hill, WMMB Manager of Cheese
Education and Training, offers tips for
building your own cheese skewers and
party platters in the holiday issue of
Grate. Pair. Share., WMMB’s online
magazine about cooking and
entertaining with Wisconsin Cheese.
Visit www.GratePairShare.com
for her expert tips and lots of
great cheese appetizer
recipes that can be
used throughout
the year.
Frigo Cheese Heads Now
Available in Bold New Flavors
Crystal Farms Expands Line
of Wisconsin Sharp Cheddar
with Thin Slices
• Available in 6.84-oz. resealable packages
Crystal Farms Wisconsin Sharp Cheddar Cheese is now available
in thin slices. These 45-calorie slices pack the same great flavor
of regular Wisconsin Sharp Cheddar and melt perfectly on
sandwiches such as the Turkey Cheddar Panini. This recipe and
others are conveniently listed on the back label of the package.
Crystal Farms has been producing cheese in Lake Mills,
Wisconsin—and delivering savory, wholesale dairy products
to consumers—since 1926.
Retail Contact:
Katie Egan, Crystal Farms
Corporate: 301 Carlson Parkway, Suite 400
Minnetonka, MN 55305
(952) 542-1235
Email: [email protected]
Website: www.crystalfarmscheese.com
TRENDS
• Available in packs of 10 individually wrapped
0.83-oz. sticks
Saputo Cheese USA has expanded its line of Frigo® Cheese Heads®
Brand Premium Snacking Cheese to include three new bold flavors:
Smoke Flavor White Cheddar, Cheddar Cheese with Parmesan
Notes and Wisconsin Colby Habanero. The line also includes
Chipotle Cheddar, Pepper Jack String, Wisconsin Sharp Cheddar
and Wisconsin Colby Jack. All varieties are made with real
Wisconsin Cheese.
These new introductions are a response to increased demand for
natural cheese, snack items and bold flavors. Individually wrapped,
the cheese sticks can conveniently be packed for lunches and
on-the-go snacking.
Retail & Foodservice Contact:
Carrie Duggan, Saputo Cheese USA Inc.
Corporate: One Overlook Point, Suite 300
Lincolnshire Corporate Center
Lincolnshire, IL 60069
(847) 267-1000
Email: [email protected]
Website: www.frigocheeseheads.com
Prep for Game Day Success with Pizza Promotions
Super Bowl Sunday is the busiest day of the year for pizza delivery.
This year, get in on the action with take-and-bake pies that offer value
and high-quality ingredients like Wisconsin Cheese. Follow these tips
for a winning game day pizza promotion:
• Football-themed pies–Make it easy to get in the spirit with footballshaped pizzas and team-colored toppings.
• Cross promotions for the win–Merchandise beer and snacks with
pizzas. Offer party bundles pricing for shoppers stretched for time.
• Boast bold flavors–Create combinations that satisfy consumers’
cravings for spice and big flavors: buffalo chicken and blue cheese,
BBQ pulled pork with gouda and red onion, carne asada with
monterey jack and queso fresco.
• Add flavor with cheese blends–Take your pizzas to the next level by
combining cheeses into custom blends. Pair melting cheeses like
Wisconsin mozzarella, fontina and gouda with sharp cheeses like
parmesan and asiago. Feta and blue cheese also make great
additions.
• A quality offense–Highlight specialty ingredients like real Wisconsin
Cheese, charcuterie and gourmet accompaniments.
• Deliver for extra points–Offer delivery for ready-to-bake pizzas and
other party staples. Look to local grocery delivery and ride sharing
services for partnership opportunities.
For topping ideas and recipes, visit www.EatWisconsinCheese.com.
What ’s
NEW
PRSRT STD
U.S. POSTAGE
PAID
MADISON, WI
PERMIT NO. 1877
from Wisconsin
Unique cheese and dairy products from Wisconsin, America’s dairyland
Winter ’15 Vol 21, No 1
In-Store Cheese Events Add Fun, Help Sales
It’s no secret that sampling is key to selling specialty cheese. As you plan your 2015 cheese
department promotions, consider stepping up your sampling game with in-store events
and promotions.
The Wisconsin Milk Marketing Board can help bring the artisans who craft award-winning
cheeses to your store with Meet the Cheesemaker events. These can include tastings and
recipe demos, as well as an opportunity for customers to learn about how the cheese is made.
Consumers increasingly want to know where their food comes from, and these events put them
directly in touch with the people who make the products. Meet the Cheesemaker events can
be combined with holiday, seasonal cooking or sports promotions. One recent event brought
Wisconsin Master Cheesemaker Kerry Henning to Rouses Market in New Orleans for a
friendly Cheesehead invasion as the Saints faced off with the Green Bay Packers.
Cheese carvings are another great way to bring attention to the cheese department.
Mammoth cheese wheels—which range from 12 pounds all the way up to 4,500 pounds—
can be carved into nearly any design to match your promotion. Shoppers can watch as
an expert cheese carver transforms a wheel of cheese into a work of art. Cheese carver
Sarah “The Cheese Lady” Kaufmann recently traveled to Bristol Farms in Palm Desert,
California, to recreate the town’s iconic Marilyn Monroe statue in cheddar cheese form.
A little healthy competition adds another layer of excitement to cheese promotions.
This fall, Buy for Less and Uptown Grocery locations in Oklahoma hosted a Wisconsin
Cheese Soup Showdown, highlighting new offerings in their prepared food department.
Representatives from six Wisconsin Cheese companies were on hand to serve samples
of their specialty soup recipes and shoppers voted for the winner.
For more information about promotional opportunities, contact your WMMB regional marketing manager
or visit www.WisconsinCheeseRetail.com.
www.WisconsinCheeseRetail.com