Drapery Certification Overview, Step 1

Drapery
Certification
Overview, Step 1
Welcome to the Drapery
Certification Webinar Series!
• Thank you for joining us today!
• 4 Step Drapery Webinar Series
– Goal: Become proficient in meeting the customers
needs, specifying the right treatments, and pricing
the job out correctly.
Today’s webinar will cover…..
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Drapery Certification Process
Why Custom Drapery?
Channels
Vendor & Resource Information
Drapery Terminology & Basic Measuring
Drapery Certification Process
• Attend 4-Step Certification Series
• Pass the Certification Test
• After passing the test you will receive
a follow up email by the Drapery
Product Manager
• Sales Manager will put you in
rotation!
Why Should You Sell Custom
Drapery?
• More $$$$$ for you!
– Custom Fabrication 15%
– Hardware & Trim 10%
– DSC Shades
12%
• Add On-Sales
• Full Package Solution
• Differentiate Yourself from Your Competition
Drapery Transforms Rooms
Ready-Made
• No personal design service!
• Machine manufactured &
mass produced at 2x fullness
• Lack of quality control
• Packaged for mass
merchandising
• Few sizes available
• Less fullness, fewer styles
• No options for design details
• Who will measure and install?
Why Choose Custom?
• Expert Designer Service
• Tailored to complement your
décor
• Thousands of fabrics to
choose from- patterns you
won’t find in a retail store
• Made to Exact Specificationslengths up to 235”
• Handcrafted details with
impeccable quality
• Trims and embellishments
for true a custom look
Important Reasons for Drapery &
Fabric Treatments
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Designer Beauty
• Soften the room with fabric
• Create balance and proportion
Energy Efficiency
• Reduce drafts and heat/cold transfer by 10%
Privacy, view and light control
• Fully functional treatments can be opened or closed for full privacy
• No light gaps on the edges of treatments
• Sheers can softly diffuse sun rays
• Blackout linings are completely opaque
Unlimited ability to enhance décor styles and
design just what the client wants.
Dress the window & complete the room!
History of the CDI Drapery Program
What is offered through the Custom Drapery
& Fabric Treatment program?
Drapery Panels
Top Treatments
Fabric Roman Shades
Fabric by the Yard is Available, No Upholstery
Bedding & Access.
Drapery Vendors
• National Fabric and Fabrication
– Carole Fabrics (70% of Sales)
– Kasmir Fabrics
– Robert Allen Fabrics
• DSC Fabric Roman Shades
• Hardware
– United Supply
– Carole Fabrics
Fabricator Options to Meet Your
Expertise and Market Need
Vendors
• Beginner: Carole Fabrics Design Essentials
• Intermediate: Kasmir
• Intermediate/Advanced: Robert Allen
• Advanced: Local Workrooms (by approval only)
Price Pt
$$
$$$
$$$$
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All Levels: Carole Fabrics Simplicity by Design
$1/2
(available to Window Covering designers- no Drapery Certification is required)
US Channels & Vendors
Always refer to Sell Factor Sheets
• Carole Fabric & Fabrication
• Kasmir Fabric and Fabrication
(approval by DPM)
• DSC Hi-Tech Fabric Roman
Shades
• Hardware
– United Supply
– Carole Hardware
• Same as Costco &
Home Depot with
the addition of
Robert Allen
Custom Decorators Online
• www.customdecorators.com
• Product Training
– Drapery How-To’s
– Vendor Program Info
• Pricing
– Window Sell Factor Sheets
– Retail Fabric Price Lists
• Samples
– Sample Order Forms
US Drapery Vendors
Fabricator Options to Meet Your
Expertise and Market Need
Vendors
• Beginner: Carole Fabrics Design Essentials
• Intermediate: Kasmir
• Intermediate/Advanced: Robert Allen
• Advanced: Local Workrooms (by approval only)
Price Pt
$$
$$$
$$$$
$$
All Levels: Carole Fabrics Simplicity by Design
$1/2
(available to Window Covering designers- no Drapery Certification is required)
• 55 years in Design Trade
• Over 10,000 fabric skus
– 95% Fill Rate
• Design Essentials Program
• No COM fabric
• Customer Service team
– CS reps available 8:00am5:00pm EST
– Dedicated manager inspecting
all treatments before shipping
Manufacturing
Largest custom workroom in the US
Skilled work force - 400+ employees
Dedication to rapid order turnaround
10 to 12 business days from receipt of order
Latest manufacturing technology
Ongoing process improvements
Outstanding custom quality
Ongoing quality control improvements
Fabric Warehouse
Design Essentials Style Guides
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Custom Drapery
Top Treatment
Soft Shades
Bedding
CaroleNet
www.carolenet.com
• CaroleNet Quotes are Required for All Orders
• Never worry about incorrect pricing or including all
specifications.
• You must have your own login and can be obtained
from the Drapery Product Manager
Kasmir Fabrics
• Many more styles and add-on options available with
more upscale fabrics
• www.kasmirfabrics.com
• Online Capability- refer to Cheat Sheet and recorded
webinar on the CDI site
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Search Fabrics
Check Stock
View Fabrication Styling
Quoting
Robert Allen
• For over 70 years, source
for the world’s finest
fabrics and the vanguard
of innovation
• Comprehensive and
selectively edited
palettes that draw on the
current trends
• Soft Home fabrication
Fabric Brands
• Robert Allen
– Selection of fine fabrics for multiple purposes
• Beacon Hill
– Exclusive, finely crafted fabrics, trim and home furnishings
– Opulent color palette with elegance
• At Home
– Coordinated print and woven collections that offer the latest in design
trends
– Coordinated by color and lifestyle to fit comfortably in the home
– Designer-savvy customer focused
• Dwell Studio
– Exclusive design partnership to create residential fabric collections
– Eclectic Modern Graphic prints
DSC Hi-Tech Fabric Roman Shades
• #1 Recommended Roman Shade
manufacturer
• Excellent Customer Service
• Very competitive pricing
• Accepts COM fabric
• Hi-Tech Ultimate Roman Shade
was the 2010 winner of the
WCMA “Most Innovative Overall
Design”
Hardware Vendors
1. United Supply
2. Carole Fabrics
United Supply
• CDI’s #1 Drapery Hardware Vendor
• A wholesale distributor of Kirsch and a fabricator of
Select & Gifer
• Established in 1962
• Corporate office is located in Charlotte, NC
– Five additional branch locations
• Known For:
– Large inventory levels
– Quick shipping times
– Excellent customer service
Carole Fabrics Hardware
• Carole Private Label line
of Six Decorative
collections
• Paris Texas Hardware
• Basic Kirsch rods
• Order on CaroleNet
with treatments
Local Workrooms
• Local workrooms are only available to
designers with approval
• All new designers in the US need to start with
the National workroom
Lets Talk Drapery!
Custom Quality
• Multiple Heading styles
• Blind stitched hems at sides, top
and bottom
• Lining options
• Interlining options
• Weighted hems at each seam,
lead and return edge
Custom Fullness
• 2 to 1: Ready Made
• 2 ½ to 1: Std Custom
• 3 to 1: Always for Sheers
Fabric Width
• Width: A single width of
fabric from selvedge edge
to selvedge edge (most are
54”, sheers 118”)
Seam Every 50” Flat
Drapery Terminology
• Face Width: Bracket to Bracket or
Rod Length; also referred to with
Top Treatments
• Return: flat part of drapery that
wraps around the end of the rod
and conceals the end brackets
• Overlap: the amount of fabric
overlapping at center
• Finished Width: Face Width +
Returns + Overlap
Panel vs Pair
• Panel
– A single unit
– Recommend ordering a pair vs 2 panels
• Pair
– Two panels that are an exact mirror of each other
with the same width and height.
Type of Drapery Panels
Functional
Stationary
Traverses and covers the window
completely
Does not move; decorative
or covers light gaps
Functional Drapery Measuring
Measuring a Functional/Traversing
Treatment
• Step 1 Assess the window
• scale, light control, height of ceiling
• treatments in other rooms
• obstructions
• Step 2 Measure Window Inside Casing
• Step 3 Does the Client Want the Drapery to
Stack-Off the Window?
Stack-Off Drapery
104”window
144”
=
h
t
g
n
e
L
Rod
dow
in
w
e
h
t
f
f
o
to stack
Window
Opening
Stack back
Rod
Length
24”
21”
45”
30”
23”
53”
36”
25”
61”
42”
26”
68”
48”
29”
77”
54”
30”
84”
60”
31”
91”
66”
32”
98”
72”
34”
106”
78”
36”
114”
84”
37”
121”
90”
38”
128”
96”
39”
135”
102”
42”
144”
108”
44”
152”
114”
45”
159”
120"
48"
168"
What is Finished Width?
• The finished width is the width
of the fabricated drapery from
edge to edge.
– Pair Finished Width = the width of
both panels from edge to edge
– Panel Finished Width = the width
of the single panel from edge to
edge
Step 4 Calculate Finished Width
Calculation: Rod Length + Return + Overlap
Returns are determined by your hardware
Rod Length + Return + Overlap/Ease = FINISHED WIDTH
Example:
Two Way Draw
144”
+
4” + 4”
+
4”
=
156” FW
Rod Length + Return + Overlap/Ease = FINISHED WIDTH
Example:
One Way Draw
144”
+
4”
+
2”
=
150” FW
Measuring Length
1.
Measure up from the floor
2.
Best practice is to measure the
panel to start a minimum 4” above
top of window. You can add height in
consideration of room
room décor and client’s request.
3.
4”Above Window Minimum
Window
Best practice for length is;
4” below sill (apron length)
½” off floor (floor length)
1” – 2” on floor (trouser break)
6”-12” on floor (puddle length)
* Any panel length touching floor should be
stationary.
* Panels in the room should start at same
height
Apron Length
Floor Length
Floor
Trouser Break
Puddle Length
Measuring Length
• Apron Length
– at least 2” below apron or 4” below
sill
• Full length
– ½” off floor
• Trouser Break
– Floor length plus 2”
• Puddle
– Add 6-12” to floor length
Stationary Drapery Measuring
Stationary Drapery Panel Sizes
• Recommended Size: 56” pair or 28” panels
• Budget Friendly & Smaller: 34” pair or 17”
panels
• 1 width panels can sometimes be too skimpy!!!!
• Returns are optional
Step 1: Measure the Window
Step 2: Choose the Panel Size
•
Up to 60” = 28” Panels
(1.5 widths) *true custom*
•
61” or Larger = 40” Panels
(2 widths)
These sizes are recommendations and can be altered
based on your client’s preference, room scale, and
budget.
Step 3: Determine Hang
Fully taut, Semi-Relaxed, or Stacked
Pulled Taut
Totally stretched
taut on rod
Semi Relaxed
Crease between pleats
Stacked Position
Fully creased between
pleats & stacked
Step 4: Placement
• Work with your client to determine the
amount of drapery to be positioned on the
window and on the wall.
• Considerations
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Obstructions
Scale
Height of Ceiling
Size of Window
The Below 4 Drapery Styles will generally cover:
28”
28” panel will cover 18”
18” – 28”
28”
40”
40” panel will cover 20 – 40”
40”
Three Finger Pleat
Inverted Pleat
Natural Pleat
Grommet Top
Relaxed Pleat
28” panel will cover 22”– 28”
40” panel will cover 32”– 40”
Tuxedo Pleat Panel
28” panel will cover 22”– 28”
40” panel will cover 35”– 40”
Rod Pocket Panel
Plain Top Panel
28” panel will cover 28”– 38”
40” panel will cover 42”– 55”
28” panel will cover 15”– 38”
40” panel will cover 42”– 55”
Fully Taut Example
Many options, but
most panels are
installed with the
majority of the panel
off the window so that
the client does not lose
the window view.
23” -----5”
5” -----23”
28” Panel Example
36” Window
Fully Taut Drapery
Placement:
5” on Window
23” on wall
(no returns back to the wall)
Rod Length =
23” + 23” + 36” = 82”
Semi Relaxed Example
20” -----10”
10” -----20”
40” Panel Example
66” Window
Semi Relaxed Drapery
Placement:
10” on Window
20” on wall
(3.5” returns back to the wall)
Rod Length =
20” + 20” + 66” = 106”
Fully Stacked, Pleated Drapery
15” -----5”
5” -----15”
40” Panel Example
66” Window
Fully Stacked Drapery
Placement:
5” on Window
15” on wall
(3.5” returns back to the wall)
Rod Length =
15” + 15” + 66” = 96”
Very Relaxed Plain Top
18” -----15”
15” -----18”
28” Panel Example
66” Window
Very Relaxed
Placement:
15” on Window
18” on wall
(3.5” returns back to the wall)
Rod Length =
18” + 18” + 66” = 102”
Step 5: Calculate Rod Length
Calculate Rod Length: 12” + 12” + 53”= 77”
12”-----5”
5” -----12”
53”
53” Window
28” Panel Example
Semi Relaxed Drapery
Placement:
5” on Window
12” on wall
(3.5” returns back to the wall)
Recap
1.
2.
3.
4.
Measure Window
Select Panel Size
Determine Hang/Stack
Placement on Wall &
Window
5. Calculate Rod Length
Lets Wrap It Up!