WEBSYSTEM CRUs

WebSystem
CRUs
Milan, March 2015
WEBSYSTEM CRUs
/01 WEBSYSTEM POSITIONING
/02 BUSINESS
/03 NEWS
/04 ENTERTAINMENT
/05 WOMEN
WEBSYSTEM VS COMPETITORS
/03
Source: Atelier (Audiweb view data, January 2015). Monthly basis.
Business CRU:
Composition
/04
Il Sole Economia
Il Sole Norme e Tributi
Il Sole Finanza
Il Sole HP
Job24
Professione Imprese 24
Borsa Italiana
SkyTg 24
Dagospia
Tim Internet Chiavetta
Affari italiani
PAGE VIEWS
97,001,452
UNIQUE USERS
5,164,343
Source: Atelier (Audiweb view data, January 2015). Monthly basis.
Positioning vs competition
Our position
/05
Source: Atelier (Audiweb view data, January 2015). Monthly basis.
Ranking
CRU
/06
PAGE VIEWS
UNIQUE USERS
WebSystem Business
97,001,452
5,164,343
ItaliaOnline Uomo Business
48,220,966
3,567,383
RCS Audience Business
42,150,411
4,583,802
Corriere Business
27,075,267
3,451,580
TAG Advertising Business
18,550,277
3,743,461
Manzoni Advertising Economia
18,487,900
2,854,631
WebAds Business & Professionals
11,439,697
1,913,307
La Stampa Business
11,135,624
1,719,738
Piemmonline Economia e Finanza
3,376,856
848,627
6 basis.
Source: Atelier (Audiweb view data, January 2015). Monthly
Pricing
CRU
BUSINESS
/07
FORMAT
ESTIMATE
TOTAL IMPS
%SHARE IMPS FLIGHT
WEEK
WEEK
CPM
NET
Skin
15,000,000
10%
1,500,000
9
Leaderboard
18,500,000
10%
1,850,000
5
Box
21,000,000
10%
2,100,000
7
PRICE NET OF
FLIGHT WEEK
13,500
9,250
14,700
7 data
Source: Adserver
News CRU:
/08
Composition
Il Sole Notizie
Il Sole tecnologie
Il Sole HP
Radio24
Sky HP
SkyTg 24
Borsa Italiana
Globalist
Il Foglio
Libero quotidiano
Famiglia Cristiana
L’osservatore Romano
Affari Italiani
Blitz quotidiano
Dagospia
3bmeteo
PAGE VIEWS
178,830,658
UNIQUE USERS
9,031,002
Source: Atelier (Audiweb view data, January 2015). Monthly basis. Net of Lettra43
Positioning vs competition
Our position
/09
Source: Atelier (Audiweb view data, January 2015). Monthly basis. Net of Lettra43
Ranking
CRU
/10
PAGE VIEWS
UNIQUE USERS
WebSystem News
176,830,658
9,031,002
Veesible News
133,391,603
6,266,641
Manzoni Advertising Informazione
129,383,591
7,474,822
Piemmeonline News
65,088,399
3,931,074
RCS Content News
64,169,046
5,138,049
Banzai News
44,114,779
5,833,309
TGADV News
14,206,237
3,329,416
MSN News
9,101,993
1,049,059
Leonardo ADV News
5,413,226
1,293,267
Veesible Video News
1,174,371
429,663
10Lettra43
Source: Atelier (Audiweb view data, January 2015). Monthly basis. Net of
Pricing
CRU
NEWS
/11
FORMAT
ESTIMATE
TOTAL IMPS
%SHARE IMPS FLIGHT
WEEK
WEEK
CPM
NET
Skin
25,000,000
10%
2,500,000
8
Leaderboard
27,500,000
10%
2,750,000
4
Box
30,000,000
10%
3,000,000
6
PRICE NET OF
FLIGHT WEEK
20,000
11,000
18,000
11 data.
Source: Adserver
Entertainment CRU:
Composition
Il Sole Cultura
Il Sole tecnologie
Radio24
Food24
Viaggi24
Motori24
Casa24
Sky Uno
SkyMag
SkySport
Sky Guidatv
Sky Cinema
Cielo Tv
PAGE VIEWS
68,038,739
/12
Focus
Ticketone
Deabyday
Fox animation
Fox comedy
Fox crime
Foxtv.it
Foxlife
Foxsports
UNIQUE USERS
6,570,292
Source: Atelier (Audiweb view data, January 2015). Monthly basis. Data including
Sportoutdoor24 and ilgiornaleoff
Positioning vs competition
Our position
/13
Source: Atelier (Audiweb view data, January 2015). Monthly basis.
Ranking
CRU
/14
PAGE VIEWS
UNIQUE USERS
WebAds Entertainment
120,213,880
4,572,598
WebSystem Entertainment
68,038,739
6,570,292
ItaliaOnline Intrattenimento
56,286,001
3,145,268
Adventertainment
20,563,295
2,539,235
Veesible Entertainment
17,671,736
733,880
TGADV Intrattenimento
12,341,175
3,123,127
Banzai Entertainment
10,919,699
1,706,527
MSN Entertainment
6,716,465
763,444
808,819
326,905
Veesible Video Entertainment
14 basis.
Source: Atelier (Audiweb view data, January 2015). Monthly
Pricing
CRU
ENTERTAINMENT
/15
FORMAT
ESTIMATE
TOTAL IMPS
%SHARE IMPS FLIGHT
WEEK
WEEK
CPM
NET
Skin
9,000,000
10%
900,000
7
Leaderboard
10,500,000
10%
1,050,000
3
Box
11,500,000
10%
1,150,000
5
PRICE NET OF
FLIGHT WEEK
6,300
3,150
5,750
Source: 15
Adserver data
Women CRU:
Composition
/16
Deabyday
Salute24
Luxury24
Ladyblitz
SkyUno HD
Sky Guida tv
Ticketone
3Bmeteo
Fox Network Group
Telecom Italia Internet Mobile
Chiavetta
PAGE VIEWS
88,432,358
UNIQUE USERS
6,958,575
Source: Atelier (Audiweb view data, January 2015). Monthly basis.
Positioning vs competition
Our position
/17
Source: Atelier (Audiweb view data, January 2015). Monthly basis.
Ranking
CRU
/18
PAGE VIEWS
UNIQUE USERS
RCS Audience Donna
393,748,940
12,578,080
Banzai Women
201,406,393
11,884,858
Leonardo ADV Donne
99,782,053
6,380,168
WebSystem Donna
88,432,358
6,958,575
TGADV Donne
48,143,766
6,653,776
Rai Pubblicità Target DONNA
38,023,591
3,546,723
Veesible Donna
24,596,120
2,379,906
TAG Advertising Donne
14,172,659
2,796,451
WebAds Donne e Mamme
13,592,439
817,509
HEARST ADV DONNE
9,160,004
1,715,764
advEntertainment DONNA
3,690,445
1,126,810
18 basis.
Source: Atelier (Audiweb view data, January 2015). Monthly
Pricing
CRU
WOMEN
/19
FORMAT
ESTIMATE
TOTAL IMPS
%SHARE IMPS FLIGHT
WEEK
WEEK
CPM
NET
PRICE NET OF
FLIGHT WEEK
Skin
1,610,000
5%
80,500
8
700
Leaderboard
4,200,000
5%
210,000
4
1,000
Box
7,000,000
5%
350,000
6
2,000
Source: 19
Adserver data