2008 English Version

Transcription

SHIMANO INC.
Corporate Communications
Corporate Communications & Human Resources Division
3-77 Oimatsu-cho, Sakai-ku, Sakai, Osaka 590-8577, Japan
Phone: +81-72-223-3957
This booklet uses “lake papyrus” (paper mixed with reed).
A reed that grows around “Nishinoko”, an inner lake of Lake Biwa, helps keep the lake water clean from
spring to winter when it withers.
“Lake papyrus” uses pulp made by recycling reed that needs to be mowed before withering each year.
Producing one copy of this booklet is comparable to cleaning about 1,440 liters of water from Lake Biwa.
Fax: +81-72-223-6045
Published 31 July 2009, 2009. ©2009 Shimano Inc. All rights reserved. Printed in Japan BFP XBC IZM K-004
Social Activity Report 2008
About the Shimano Social Activity Report 2008
1
Creating and Enhancing Corporate Value
Providing captivating products
2
Developing capable human resources for Shimano
4
Enhancing corporate governance
6
Social Activities in 2008
Creating Exhilarating Joy
8
25th anniversary of Shimano Suzuka Road Race
25th anniversary of Shimano Japan Cup, etc.
Improving/Conserving the Environment
14
Revising the Shimano Green Plan to reduce environmental impacts
Initiatives for reducing environmental impacts, etc.
Building Confidence
20
Career education project, etc.
Team Shimano Performance Data
26
Some Thoughts about the Social Activity Report 2008
28
The Team Shimano Philosophy
29
Outdoor sports enable people to have fun through the enjoyment of
communing with nature. Shimano hopes to promote the joy of outdoor
sports, thereby enriching people’s lives. To this end, Shimano conducts
operations in respective business segments of bicycle components and
fishing tackle, providing our customers with captivating products so as
to widely contribute to society.
Recently, social conditions have become increasingly difficult, necessitating enterprises to go back
to the basics. Enterprises must reconsider their own significance in earnest from a multifaceted
perspective so as to fulfill their responsibilities as self-reliant corporate citizens.
In this respect, this year’s Social Responsibility Report introduces our various activities, with the two
keywords “continue” and “steady.”
It is important for us to “continue” our diligent efforts to faithfully fulfill our responsibility as
corporate citizens. I believe that, just like a tree thickens its trunk by growing a new ring each year, if
we continue to work on what our Company should do persistently and honestly, eventually our
activities will earn society’s trust.
One of these activities is organizing events to ensure that consumers can experience and fully
appreciate the joy of cycling and fishing. For a quarter century now, we have organized the Shimano
Suzuka Road Race, a sports cycling festival, and the Shimano Japan Cup, a fishing tournament. It is
1
our great pleasure that these annual events have furnished enjoyment for so many people, in
We are also committed to “steady” business operations, which will enable us to take on new
challenges while continuing to accomplish our duty, to provide captivating products, Shimano will
also introduce a variety of bicycle and fishing gears, and thereby create and promote new bicycle
and fishing cultures.
It is my sincere hope that this Social Activity Report will help deepen understanding of Shimano’s
wide-range commitment to social responsibility.
Yozo Shimano
President, Shimano Inc.
response to the social needs that change every year.
Providing captivating products
We at Shimano have a basic philosophy for business activities, which is to provide “captivating products” to society. We
deliver bicycle components that are easy-to-use and comfortable for everyone, fishing tackle that realizes the fusion of
technology and human touch, as well as other various gear, including sportswear and shoes that make cycling and fishing
even more enjoyable.
By providing these products, we wish to encourage the development of cultures that feature enriched cycling and fishing
lifestyles.
Bicycle components
2
Shimano released its new Dura-Ace series of top-grade road racing
components. The lineup includes models featuring an electronically
controlled shifting function, in pursuit of ultimate stress-free operation.
Shimano fully redesigned its flagship model Dura-Ace for the first time in five years.
Without being complacent about the level of completion achieved by the previous
series, we have further evolved Dura-Ace by redesigning into a new high-precision
system.
We have also developed a model incorporating our Shimano Electronic Intelligent
System (SEIS), an electronically controlled shifting system.
The new Dura-Ace series enables ideal gear shifting even in top-level, demanding
races.
Deore XT wins Good Design Award
Shimano’s components for MTBs, Deore XT, received a Good Design Award in 2008.
Fishing tackle
Winning many awards from overseas trade shows
Inauguration of the Lifestyle Gear Division
Proposing more enriched lifestyles
In January 2009, Shimano inaugurated the Lifestyle Gear Division. This new division
aims to propose more enriched lifestyles featuring cycling and fishing, by producing
cycling and fishing wear and shoes, to totally enhance the use of bicycle components
and fishing tackle.
Shimano intends to create new lifestyles enabled by captivating products, by
considering the bicycle and fishing cultures from broader perspectives.
3
In June 2008, at the 2008 European Fishing Tackle Trade Exhibition (EFTTEX) held in
Rome (Italy), Shimano won the Best New Reel award for its Aero Technium MgS XSA.
This is the second consecutive year that Shimano has been honored with the award,
which was given for the Stella FD (export model) the previous year.
Moreover, Shimano products won five awards at ICAST 2008, held in July 2008 in Las
Vegas (USA). Specifically, the Curado E Series was awarded the Best of Show and
recognized as the Best Freshwater Reel. Also, the Clarus A, Stella SW Series and
Tescatta won awards in three other categories. Shimano has received ICAST awards
for seven consecutive years.
Developing capable human resources for Shimano
Everyday activities of each member of our Company are the driving force behind Team Shimano. Shimano offers various
opportunities for its staff members to cultivate rich creativity, and voluntarily take on new challenges.
Induction program for new Team Shimano members
4
The curriculum is focused on experience-based education, including training in bicycle
and fishing tackle assembly. Trainnes assemble and actually use the products during
in-field training to better understand Shimano products.
At the manufacturing site ...
A training program called “Shimano Large-Boned School” is offered, taught by retired
senior workers and veteran staff members. Trainees learn not only necessary
knowledge for production, such as metal processing technology, material knowledge
and cost calculation, but also techniques for operating manual turning machines. In
this way, we hand down manufacturing basics to the next generation.
Ongoing for 3 years
In 2008, Shimano held four Motivation-Raising Workshops for all members of the
Quality Control Division. Members worked on such themes as “Ideal QC persons,” and
integrated and shared the goals of each section as a team.
“Design Sugoroku” created through discussion
among all members of the Quality Control
Division during the Motivation-Raising
Workshops. This Sugoroku game enables
members of each section to describe their goal in
words, and compile it as a team, thereby
increasing team motivation.
Other training/education activities
Shimano is implementing its own human resource development by organizing various training and exchange programs.
Description
SLD training
In this training program for managers, called “SLD (Shimano Leadership
Development),” trainees create and work on specific business-related problems in a
group. This program is now held for department directors as well as overseas Team
Shimano members.
Long-term training program at
overseas dealers
Aspiring staff members selected by managers are dispatched to bicycle dealers
overseas to work there as assistants for three months. Trainees see firsthand the
bicycle situations and cultures that are different in each country, gaining experience
not possible with short-term business trips.
Shimano headquarters accepts Team Shimano members from overseas bases for
Get-together party for overseas
training. Twice a year, a get-together party is held to help them better understand
trainees
Shimano and Japan.
5
Ongoing for
8 years
Ongoing for
7 years
Ongoing for
2 years
Fishing education program
This in-house education program was launched mainly by female staff members so
that trainees can more fully realize the joy of fishing.
Started in April 2008
Technical support
As technical support providers, Shimano staff members take part in the Shimano
Suzuka Road Race, and the Tour of Japan bicycle race, in which many Japanese and
overseas cyclists participate. These staff members learn firsthand how Shimano
products are actually used.
Technical support
providers served 85
total days (2008)
Name
Enhancing corporate governance
We at Shimano believe that transparent and efficient management is required to fulfill our social responsibilities as good
corporate citizens and earn society’s trust. This section introduces the Internal Control Project Office, which works on
activities to en hance corporate governance under our Company’s own initiative, without relying on experts.
Ongoing for 3 years
2008 activities to complete preparations for full-scale operation to start next year
6
The Financial Instruments and Exchange Law (previous Securities and Exchange Law)
requires a company to “establish internal control over financial reporting and present
internal control reports,” in order to prove to third parties that the company does not
window-dress or present any misstatements in financial reporting.
By newly establishing the Internal Control Project Office, Shimano has striven to
develop internal control and assessment systems on its own initiative for the past two
years. The following shows our activities carried out in 2008, with the aim of starting
full-scale operation of internal control in 2009.
Establishing a company-level controls by all Team Shimano members worldwide
We proceeded with the establishment of a company-level controls, which serves as a
foundation for internal control over all Team Shimano members around the world. From
such perspectives as consolidated income ratio and local representation, 20 subsidiaries/
affiliates with special importance were designated to be evaluated in the first year.
Initially, different approaches arose regarding internal control and understanding of the
related legal system, between Shimano headquarters, which first started internal control
efforts, and subsidiaries/affiliates, most of which are located overseas. Therefore, we
needed to build a consensus between them. To this end, project meetings were held
bringing together responsible persons from respective companies, and headquarters staff
members were dispatched to subsidiaries/affiliates to discuss business processes together.
As a result, now the entire Team Shimano has begun to act in concert.
Members of the Internal Control Project Office
Establishing internal control that is not just theory but is truly effective
— Process-level control —
Establishing an internal control system relating to business processes is a very
laborious task. It entails documenting all the process flows, narrative of each business
process and risk control matrix, as well as assessing the design and operation status
of internal controls. We assessed 11 companies, with 317 processes evaluated in the
head office of Shimano alone. From the Internal Control Project Office and the Process
Analysis (Information Systems) Section, eight members were selected to be in charge
of documentation. They divided the work to prepare individual documents by checking
and reviewing each business process. By taking time to communicate with relevant
counterparts, they were able to establish an accurate internal control system that was
neither theoretical nor generally applicable,but our own practical system. The system
was incorporated as part of Shimano’s business process. Members of respective
divisions who support the internal control system also deepened their understanding
of internal control.
With design of the internal control system almost done, including IT control,
it now must be operated appropriately.
As for IT control (control of information technologies supporting internal control), the
Information Planning Section took the lead in establishing the system, which was
completed at the end of 2008, almost as scheduled. Henceforth, we should reinforce
implementation of IT control in our everyday business activities.
Regarding assessment implementation, the Internal Control Project Office will work
toward full-scale operation while obtaining cooperation from staff members who have
a wealth of experience in internal audits regarding ISO- and operational audit work.
We will verify the operation in 2009, in which assessment is commenced, to improve
the internal control system and review the scope of assessment. Through such
activities, we will continue our efforts to be a corporation that is trusted by both the
community and society.
7
To prove that the company does not windowdress or present any misstatements in its
financial reporting, and to visualize the
operation
Company-level controls
Process-level controls
IT control
Business processes related to
business activities
Business processes related to
financial reporting
IT company-level controls
IT general controls
IT application control
Regarding business operations in which risks
that may lead to misstatements in financial
reporting exist, to implement controls for
mitigating such risks to a satisfactory level.
To control information technologies required to
establish internal control over financial
reporting
Control activities required
by the Financial Instruments and Exchange Law
Creating Exhilarating Joy
Offering enjoyment and fun for everyone
8
25th anniversary of Shimano Suzuka Road Race
Supported by more than 180,000 participants
The Shimano Suzuka Road Race marked its 25th anniversary in 2008. The purpose of
this bicycle race event is to make cycling sports more accessible and enjoyable for
many people.
This race began as the Shimano Greenpia Road Race, held in 1984 in Miki City (Hyogo
Prefecture). It was well-received as an epoch-making event opening the door of
cycling sports to beginners and even elementary school children. Participants totaled
about 870 in the first race, increasing year by year. The race site was moved to the
Suzuka Circuit for the 9th race in 1992. Since then, the race has been organized under
the name “Shimano Suzuka Road Race.”
Ongo i n g f o r
25 ye ar s
Objectives and roles of Shimano events
The Shimano Suzuka Road Race has two major roles.
One role is to disseminate to as many people as possible the exciting and attractive
features of road racing as a fun-to-watch sport, exemplified by the Shimano Suzuka
International Road Race held in conjunction with the Shimano Suzuka Road Race.
The other role is to offer an opportunity for people of all ages, from children to senior
citizens, to enjoy bicycle riding as a sport.
Unlike Western countries where bicycle racing culture has a long tradition, Japan has
not yet fully developed an environment in which people can enjoy the sporting nature
of bicycle riding.
Since its inception, the race has always aimed at fulfilling the above two roles. To
achieve this objective, we have striven to design a program that can please more
people.
Supported by many people, the Shimano Suzuka Road Race has continuously been run
for a quarter century. We will continue to help develop bicycle culture in Japan, while
sharing the excitement and memories with race participants.
The Shimano Bikers Festival began as a mountain bike event in 1991. This festival has
been going now for 18 years, attracting approximately 3,000 participants every year.
In 2008, the festival was held in Fujimi Town, Nagano Prefecture with a largely
expanded scale of on-road events. The festival continues to evolve, enabling riders
from cycling’s various disciplines to take part.
Ongo i n g f o r
3rd Shimano Greenpia Road Race (1987)
18 ye ar s
9
Social Activities in 2008 Creating Exhilarating Joy
Shimano Bikers Festival, a comprehensive bike
event held in the natural environment
Participants receive advice on mastering
proper riding form from members of
Shimano Racing Team
Promoting Bicycle Culture in China
Shimano Bikers Festival in China
To promote China’s bicycle culture, since 2003 Shimano Shanghai has organized a
series of racing events called “Shimano Bikers Festival” in China, taking into account
the roles and achievements of the Shimano Suzuka Road Race. In 2008, the festival
was organized in a more orthodox manner by holding the following three events.
Ongoing for 6 years
10
• Mountain bike race in Nanjing (May)
• Circuit race in Beijing (September)
• Road race on Hainan Island (October)
Other overseas cycling events
Overseas subsidiaries/affiliates are also active in promoting cycling culture in each
country by engaging in various cycling events. For example, Shimano Australia held a
mountain bike race in March 2008 for racers aged 11 to 17. And Shimano Singapore
provided cooperation in organizing an enduro race in November.
Shimano Racing Team
Aiming to train world-class riders
Shimano has owned racing team, a history of 37 years. As a team including Japanese
riders, current racing team “Skil-Shimano” has been the only team authorized by the
Swiss-based UCI (Union Cycliste Internationale [International Cycling Union]) as a
“professional continental” team, which is ranked second among UCI’s three team
categories.
Along with Dutch-based manufacturer Skil, Shimano has sponsored this powerful
team. Skil-Shimano team members include Japanese as well as Chinese riders, all
striving to win top-level races. Skil-Shimano also acts as a bridge for young riders to
participate in European races.
Skil-Shimano
Ongoing for 37 years
Aiming to promote bicycle culture
Name
Shimano Racing Cycle Academy
Support for regional events
Life Creation Space “OVE”
(Minamiaoyama, Tokyo)
Description
Shimano has held cycling classes in various regions so that more people can Ongoing for
enjoy the sport of cycling. Riders of Shimano Racing team provide
4 years
instructions for participants.
We have helped organize safe and enjoyable events by offering Shimano
Approx. 300 events
products to support the events, providing technical support, and dispatching held annually
referees.
OVE holds various events, as a source of information about new bicycle culture.
Ongoing for
OVE proposes a new lifestyle that is enjoyable for adults by combining
bicycle strolling with taking photographs, tours to various buildings, and
3 years
other interesting plans.
Bicycle strolling and other touring
events
The Bicycle Museum holds cycling events for beginners. We promote
activities to enhance the joy of bicycle riding.
Support and cooperation for UCI
Shimano has supported the UCI (Union Cycliste Internationale) since 1999.
As an official supplier, Shimano provides assistance in promoting bicycle
races and cycling sports around the world.
Ongoing for
12 years
Ongoing for
10 years
Support for participants in a regional event
OVE-proposed “Bicycle strolling” that even
beginners can enjoy
OVE, an information source for new bicycle
culture
11
1st Shimano Japan Cup “HERA (carp) fishing”
25th anniversary of Shimano Japan Cup
We are pleased to celebrate the 25th anniversary of Shimano Japan Cup, thanks to
generous support from many people, including participating anglers and local
residents.
12
Starting with about 100 participants
The Shimano Japan Cup, a fishing tournament organized by Shimano, recently marked
its 25 anniversary. This tournament comprises four fishing categories: NAGE (cast)
fishing, HERA (carp) fishing, AYU (sweetfish) fishing, and ISO (surf) fishing. Annually
about 6,000 people participate in the national and regional tournaments. For the past
25 years, the Shimano Japan Cup has constantly aimed at improving the social status
of the fishing culture, promoting exchange of latest technologies, and increasing the
number of sports anglers.
The first Shimano Japan Cup was held in 1984 (only in the NAGE and HERA fishing
categories), with about 100 participants. At that time, we organizers were still very
much in a process of trial and error.
In the second and later tournaments, the number of fishing categories was increased
to four, the present number. We also gradually increased the numbers of regional
tournaments and venues. In 2008, a total of approximately 50 regional tournaments
were held all over Japan.
Winners of regional tournaments and seeded anglers who won the previous year’s
tournaments can participate in the national tournament. In each fishing category,
participating anglers earnestly compete with one another, making use of their
excellent skills and experience.
Teruyoshi Fukuba
Sales Planning, Fishing Tackle
Sales, Fishing Tackle Division
Aiming to organize a tournament that is loved by more sports anglers
For a quarter century now, we have been able to continue organizing the Shimano
Japan Cup. We owe this to many people who have provided us with generous support.
These people include participating anglers, governments of municipalities that host
the tournaments, tourist associations, and instructors who assist in organizing
tournaments.
In return for their support, we distribute scenes of the exciting tournament via TV
programs sponsored by Shimano such as “Seeking After Fishing Romance” and
“Fishing Vision,” as well as through the Shimano website, so as to promote the fishing
culture.
After a tournament is finished, participants and staff members work together to clean
up the competition venue to protect the beautiful fishing sites.
We will continue devising better management to organize fishing tournaments that are
loved by more sports anglers.
Change in number of applications
for Shimano Japan Cup
(Persons)
8,000
6,000
4,000
2,000
0
00
01
02
HERA
(carp)
03
04
NAGE
(cast)
05
06
07
AYU
(sweetfish)
08 (Year)
ISO
(surf)
Aiming to promote the fishing culture
Name
Description
Shimano Cup Hera Fishing
Tournament in South Korea
(overseas)
In May, a HERA (carp) fishing tournament was held at Dragon Rock Pond in Yangchun
City, South Korea, with 168 participants. The champion and runner-up were invited to Started in May 2008
participate in the preliminary in the HERA fishing category of the Japan Cup.
Cast Fishing Tournament
in Hong Kong
(overseas)
In September, we organized a tournament for Sillago casting, at which instructors
provided practical coaching for participants so they can realize the joy of casting.
Support for the fishing class
“Enjoy Fishing by Parents and
Children”
Since 2007, Shimano has provided support for the fishing class “Enjoy Fishing by
Parents and Children.” After fully enjoying boat fishing, participating parents and
children cut and trim a fish by themselves, and then eat the dish together. This is a
unique class that incorporates some dietary education.
Shimano TV
Shimano TV broadcasts over the Internet various image information on fishing. It was
updated in February 2008 by further increasing the contents, and has enjoyed great
popularity.
Fishing Cafe Project
The Fishing Cafe Project, aimed at creating a new fishing culture, is an activity that
evolved from our dream to create a new fascinating program on understanding
“fishing” from multidimensional points of view that would include literature, art,
society, education, nature and the environment.
Ongoing for
2 years
Ongoing for
4 years
13
Ongoing for
8 years
Winners of the fierce battle in the finals
HERA (carp) fishing at the 25th Shimano Japan Cup
Started in September
2008
Improving/Conserving the Environment
Cooperation in improving/conserving the natural, living and product-use environments
Revising the Shimano Green Plan
to reduce environmental impacts
Shimano produces components for bicycles, which have attracted much attention as an
ecological means of transportation, and fishing tackle, which is used to enjoy fishing in the
natural environment. Since 2004, we have designed the Shimano Green Plan to reduce
environmental impacts that could arise not only when our products are in use but also in
our production processes. The Plan was revised to version 6 and went into operation in May
2008. This section introduces the objectives and contents of version 6 of the Shimano
Green Plan .
Ongoing for 4 years
Revision triggered by product nonconformity
14
The Shimano Green Plan was revised to version 6 in response to a product nonconformity
found in a cycling glove in November 2007. Specifically, we detected that the cycling glove
contained the amine benzidine, whose level was within the standards required by Japanese
laws and regulations but exceeded our self-imposed control level set in the Shimano Green
Plan. We thus voluntarily recalled the cycling glove. We are very sorry for any inconvenience
we may have caused to users and dealers. We greatly regret this nonconformity, which
occurred when we were addressing other difficult challenges, including replacement of
hexavalent chromium used in our bicycle components to trivalent chromium. We took the
occurrence seriously, and concluded that it was necessary to fulfill our corporate
responsibility to reduce environmental impacts by designing and implementing a more
effective Green Plan. The Shimano Green Plan was then revised based on this idea.
Shimano products are used around the world, and environmental standards are expected to
become increasingly stringent in the future. In response, we organized a project team
comprising more than 20 Team Shimano members engaged in quality control and
manufacturing tasks in various parts of the world. These members conducted surveys of
laws and regulations concerning chemical substances whose use is banned in respective
countries/regions. Based on the survey results, we established our self-imposed standards,
which were then incorporated into our revised plan. These activities enabled us to improve
the Shimano Green Plan as well as raise awareness among Team Shimano members in each
country to strictly comply with the rules that they themselves established.
Kazuaki Kuwabara
QIT Section,
Quality Control Division
Shimano Green Plan Ver. 6 added the following modifications to Ver. 5.
Modification
Description
Added substances
prohibited from use
Added PFOS, phthalate, and PAH
Clarified application scope
More clearly stipulated that the Green Plan also applies to
sales promotion products and packaging materials.
Prohibited intentional use
Totally prohibited substances with restricted use, including
uses that are difficult to detect (e.g., undercoating), with aim
of eliminating total use of these substances rather than just
eliminating their detection.
A grace period
A grace period was granted to realize discontinuance of
substances whose use is prohibited but are difficult to replace
with alternatives.
System established to ensure compliance of Team Shimano, together
with partner companies
Previous revisions of the Shimano Green Plan focused on reviewing and strengthening
the standards. Based on lessons learned from the voluntary recall of the cycling glove,
however, when we created version 6 of the Green Plan we emphasized how to comply
with the established standards.
Specifically, we handed out Self-check Sheets to partner companies and requested
they evaluate themselves to see if any factors existed in their manufacturing processes
that could be obstacles to compliance. Our request put a strain on partner companies
because they had to conduct retroactive surveys of raw materials they had already
procured. If points were found needing improvement, they were required to describe
improvement plans.
After holding explanatory meetings, we communicated with about 200 partner
companies to give advice on self-checking and improvement methods, through
face-to-face discussions and e-mail. We also provided them with research results
obtained by Shimano Research Laboratories. In this way we worked together with our
partner companies to establish our current system to produce products with less
environmental impact.
During our Green Plan revision, we felt that environmental awareness in society has
been rapidly increasing in recent years. Many partner companies commented that they
would like to work hard to comply with standards that are important for environmental
protection.
If looking at the bicycle and fishing industries, we find that there is a move to establish
similar green plans in the respective industries.
The present circumstances, then, has strongly made us realize anew our social
responsibility. In cooperation with Shimano Research Laboratories and production
divisions, we will continue striving to reduce environmental impacts by reviewing and
implementing the Shimano Green Plan.
Social activities in 2008 Improving/Conserving the Environment
Responding to increasing social demands
15
Initiatives for reducing environmental impacts
The Law Concerning the Rational Use of Energy (the “Energy Savings Law”) was
revised and came into force in April 2006. Since then, we have conducted systematic
reviews of our energy use. This section introduces our energy-saving achievements
according to the three-year plan begun in 2008.
Ongoing for 3 years
Key to success is visualization of energy-saving effects
In 2008, as the first step we decided to work on the theme “management improvement
and elaboration,” on items that do not entail heavy capital investment.
Although required investment amounts varied, it is easy to change equipment to ones
with lower energy loss, based on the detailed diagnostics. However, what is
indispensable for reducing environmental impacts is long-term continuation and
sustainability. To achieve these, all concerned members must develop proper
environmental awareness and manage the equipment economically.
To activate energy-saving efforts, collecting feedback of improvement results is most
important. Energy-saving also leads to cost reduction. We need to establish a system
that enables involved members to always realize that their environmental efforts are
helping to realize certain benefits not only with energy savings, but also in improving
the profitability of the section in which they belong. In this regard, it is important to
appropriately define the basic unit for energy consumption management. In 2008, we
discussed what the most appropriate basic unit might be, based on analysis of
correlations between various variables such as sales amount and activity time.
Moreover, we also need to develop equipment and devices to measure and visualize
energy consumption in each production process. In 2009, while addressing these
present challenges, we also intend to carry out energy-saving measures that involve
greater investment.
16
“Energy-saving” perspective vs. “manufacturing” perspective
In 2008, when we were about to start the first step, we were faced with the fact that
our Company’s manufacturing techniques had matured. Taking the press process for
example, it was established based on the manufacturing experience and expertise we
had accumulated so far. We therefore needed to hold many discussions to have the
relevant manufacturing divisions understand and accept our proposal to change the
process management procedures. Even now, for some processes we have not reached
a conclusion on how to change their procedures for process management.
Koji Nakagawa,
General Affairs Section of
Human Resources and General Affairs Division
Ensuring customers can continue comfortably
using Shimano products for longer times
We work to provide our customers with after-sales support to ensure long-term use of
our products, since we regard this as an important activity that helps reduce
environmental impacts.
Activity type
Activity
Description
Shimano Technical Seminar
(bicycle components)
Technical support for
dealers
Shimano Service School
(fishing tackle)
Customer Service Section
Consumer support
Shimano organizes lectures for dealers to provide repair and maintenance
services for Shimano products in a speedy and reliable manner.
This section receives and responds to customer inquiries.
We have established a distribution network to quickly deliver spare/repair parts
and supplies for customers worldwide.
Distribution of spare and
repair parts
Shimano intends to encourage our customers to continue using its products for a long
time. To this end, we will continue promoting cooperation between our Customer
Service Section with Shimano dealers, while organizing lectures to improve their
repair and maintenance skills.
Environmental conservation
Shimano willingly participates in activities to protect local natural environments.
Activity
Description
Cutting reeds along the Yamato River
To stimulate the growth of reeds, which help purify the water, we cut the
reeds along the Yamato River. (In 2008, this activity could not be conducted
due to snowfall.)
Ongoing for
5 years
Shimano Cleanup Project
Shimano has implemented this project since 2003, inviting participants from
far and wide, under the slogan “Let’s clean up the field around us.”
Ongoing for
Beach Cleanup Campaign (overseas)
Shimano American has continued an annual activity to clean up Bolsa Chica
Beach, in California. In 2008, 65 people participated, more than the previous
year.
Ongoing for
Cleaning up the Yamato River
We join in this activity twice a year together with residents of the local
community. In 2008, a total of 393 staff members and business partners
participated.
6 years
6 years
Ongoing for
6 years
Ongoing for
8 years
This activity is held as part of the International Beach Cleanup Campaign,
whose goals we are in agreement with. During the cleanup, we keep track of
Cleaning activity at Sennan Satoumi Park
the variety and amount of garbage collected. In 2008, 168 people
participated.
17
Promoting bicycle use
Shimano actively promotes the use of bicycles, which are an environment-friendly
means of transportation.
Bike-to-Work Week (overseas)
In the United States, Bike-to-Work (bicycle commute) Week was held from May 12 to
16, 2008. During this time, several million people switched to commute by bicycle.
Shimano American encourages its staff members to commune by bicycle instead of by
car, and offers a special breakfast for bicycle commuters one day during the Bike-toWork Week. In 2008, 53 Shimano American staff members jointed this program.
Traffic safety seminar for bicycle commuters
18
We at Shimano advocate bicycle commuting, and about 30% of staff members at the
head office commute by bicycle. In recent years, the number of bicycle accidents
nationwide has increased, prompting the Road Traffic Law revisions that took effect in
2008, including several bicycle-related provisions. In response, we held a traffic
safety seminar at the Shimano head office for about 300 staff members who commute
by bicycle in order to promote proper and safe bicycle commuting.
Supporting activities of “Tokyo Cycling Green Map”
Shimano actively supports the Tokyo Cycling Green Map Project, which encourages
the use of bicycles and tries to restore clean environments around town. (This project
is planned and promoted by Urban Ecology Tokyo, an incorporated nonprofit
organization.)
The Tokyo Cycling Green Map is created by compiling information on roads that are
safe to travel by bicycle. Such information is invited and gathered through the Internet.
In autumn 2008, a “23 Wards” version of the Map was completed, covering a wider
area than the previous “Central Tokyo” version. At Cycle Mode 2008, Japan’s greatest
cycling event, staff members of Tokyo Urban Ecology and Shimano cooperated in
distributing 10,000 copies of the Tokyo Cycling Green Map to event visitors, free of
charge.
Ongoing for 2 years
June Wong, Shimano American Corp.
After first joining this event, I began
commuting by bicycle at least once a
week.
Promoting fish-friendliness
Catch-and-release has become an important element of sport fishing. Shimano
conducts research and activities to increase the survival rate of fish that have been
caught and released.
Providing Live Release Boats (overseas)
Shimano American has provided Live Release Boats for professional and amateur bass
fishing tournaments since 1996. The aim of doing this is to release the tournamentcaught fish alive, in a more reliable manner, after weighing the fish in.
Moreover, since 2001 Shimano American has pursued research to increase the
survival rate of tournament-caught fish, in partnership with Queen’s University in
Canada.
If a large number of fish are kept in a tank for long time, the oxygen level will decrease
over time. To resolve this problem, Shimano developed the Water Weigh-In System,
which enables us to weigh the fish in water in a short time.
We would like to continue supporting catch-and-release in fishing tournaments by
combining Live Release Boats and the Water Weigh-In System.
Live Release Boat
19
Building Confidence
Participating and cooperating in local community activities as a responsible corporate citizen
Initiatives for learning & thinking for children
Activities in 2007 and before
At the school education field – Career Education Project
20
For three years from 2005, Japan’s Ministry of Economy, Trade and Industry promoted
the Career Education Project. Shimano participated in this project, together with the
University Consortium of Southern Osaka, a non-profit organization comprising
universities and junior colleges in southern Osaka.
Shimano also cooperated with elementary schools in Sakai City to conduct a program
aimed at developing children’s ability to think, on the theme of “The Kind of Bicycle
We’ve Always Wanted.”
At the Bicycle Museum – Painting Competition for Children
Since 1992, Shimano has continued holding a contest of pictures drawn by children on
various themes such as “Dream Bicycle” and “Scenery with People and Bicycles.” In
2008, 32,913 people participated in the contest.
In 2007, Shimano received a letter of appreciation for
its efforts in the Career Education Project from the
Ministry of Economy, Trade and Industry.
Activities in 2008
Started new career education
In 2007, Shimano successfully concluded its 3-year involvement in the Career
Education Project, promoted by the Ministry of Economy, Trade and Industry.
However, many involved in the project strongly felt the significance of continuing the
project. Fortunately, we were able to start a new career education project with
cooperation from the Sakai City Board of Education.
Ongoing for 4 years
Career education development on wide-ranging themes
In 2008, the Bicycle Museum of Shimano Cycle
Development Center received a commendation
for excellent achievement in career education
from the Minister of Education, Culture, Sports,
Science and Technology.
Whenever teachers and trainers conducted conventional career education programs
on the theme of bicycles, they had some difficulties instructing students because
these programs required a certain degree of expertise. Because of this, in 2008 career
education was carried out with the two basic themes of “environment” and “town
development.”
We selected “environment” as a theme that children could easily work with on their
own, alongside the backdrop of increasing environmental awareness in society at
large. We offered a program designed for children to consider what they can do for the
environmental issues around them, introducing Shimano’s environmental conservation
activities (cleaning and reed-cutting activities) along the Yamatogawa River as an
example.
Concerning “town development,” a program was implemented to encourage children
to consider the ideal state of their hometown, Sakai, after learning about examples of
town development projects such as a new bicycle rental system implemented in Paris
and Barcelona.
Respective schools also selected various themes according to their own interests.
These themes were wide-ranging, from the “environment of local school districts,”
“environment in all of Sakai City,” and “town development making use of bicycles in
Sakai.”
Students present their ideas on the contest
theme in class
Social Activities in 2008 Building Confidence
Meanwhile, taking over the results of our career education efforts up to 2007, we
organized a picture contest “The Kind of Bicycle We’ve Always Wanted,” as a new
event at the Bicycle Museum, inviting public participation.
We invited designs of a “bicycle that can carry two infants safely” from students, as an
attempt to provide children with an opportunity to enhance their thinking and problemsolving abilities.
Students developed their ideas through interactive discussions with others in their
classes. So far, 487 students have submitted designs.
Since 2008 was the first year of the contest, our process was still trial and error. We
understand that many things can be improved to organize the contest with the desired
effects and to make fair judgments.
While improving the contest management, we will strive to share the results obtained
by career education in Sakai with children throughout Japan.
21
Cooperation in local traffic safety campaign
(overseas)
Teaching children traffic rules to develop a town in harmony with
bicycles
22
In Singapore, one of the countries in which Shimano is located, bicycles have attracted
people’s attention as a transportation means beneficial both for health and the
environment. On the other hand, the number of bicycle accidents has been on the rise.
In June 2008, Shimano Singapore cooperated in the kick-off event of Road Safety
Outreach (organized by the Singapore Traffic Police), a campaign to teach students
about traffic rules.
Event participants enjoyed 15 km cycling, riding bicycles offered by supporting
manufacturers. Shimano offered support by tuning up bicycles and ensuring safe
group riding.
After finishing the course, a traffic safety quiz was held for about 700 people to
increase knowledge of and interest in traffic safety.
A wide range of people participate in the traffic
safety quiz.
Shimano staff member assembling and turning
up a bicycle provided by a supporting company.
Promoting the Sakai Citizens’ Group
for Building a Bicycle-Friendly City
Shimano supports the Sakai Citizens’ Group for Building a BicycleFriendly City, a civic group working with the government of Sakai City,
where Shimano headquarters is located.
We have helped the organization promote “Correct, pleasant and beautiful use of
bicycle” for the town building of Sakai, by creating a cycling map, regularly holding a
free maintenance service event, implementing public relations activities at shopping
malls and ward residents’ festivals.
Creating a cycling map by actually
pedaling the routes
Sakai Bicycle Day, held on a regular basis
Technical support for cycling events worldwide
Shimano dispatches technical support cars nationwide
Shimano dispatches technical support cars mainly to cycling events with many
beginners participating, in addition to top-level races.
In 2008, our technical support providers served 85 total days for cycling events in Japan.
We offer technical support for wide-ranging events, from professional races to
amateur cycling events, in Japan as well as overseas wherever Shimano does
business.
Tour de Shimonoseki (Yamaguchi Prefecture)
Shimano Bikers Festival organized by
Shimano Shanghai (Beijing)
Grand Raid Cristalp Race (Switzerland)
23
Technical Support car
Its primary goal is to ensure participants can enjoy a trouble-free cycling event. (Suzuka Circuit, Mie Prefecture)
Shimano Products donated to
Osaka Science Museum as exhibits
The Osaka Science Museum reopened to the public with new displays in July 2008. In
one of the renovated exhibit areas, the “Chemistry around us” section introduces a
variety of everyday products and how they are made from minerals and other raw
materials. We donated various Shimano products and a racing bicycle incorporating
Shimano components as examples of metal products. These items are on display in
the exhibition room on the third floor.
Dura-Ace on exhibit
Supporting the “DANKAI” challenge
Cycling tour to meet with friends worldwide again
Mr. Motomitsu Ikemoto
Japan Adventure Cyclist Club
24
Mr. Ikemoto is a pioneering adventure cyclist who about 40 years ago rode his bicycle
around the world through 53 countries on a 50,000 km trip. In June 2007, he
embarked on a new tour around the world on his beloved bicycle “DANKAI” (which
means the baby-boom generation in Japanese) to visit those who took care of him on
his past tours. Departing from Taiwan, he cycled to the United States, Mexico, and
then to South America. He is scheduled to visit Australia in the winter of 2009.
Shimano is backing his challenging tour on “DANKAI” by offering technical support.
* Mr. Ikemoto’s beloved bicycle “Taruze,” on which he toured around the world about
40 years ago, is on permanent display at the Bicycle Museum.
Mr. Ikemoto in Chili during his 3rd expedition
Shimano also supported Mr. Ikemoto on his
4-year round-the-world trip that began in 1968.
Support for Flying Doctor fundraising tour
(overseas)
The Royal Flying Doctor Service of Australia provides aeromedical emergency and
primary health care services to people who live, work and travel in remote regions of
Australia. Annually 250,000 people use this service, which is now absolutely
necessary for residents in remote areas.
This charitable service is operated by a non-profit organization and supported by
donations and government subsidies. In 2008, three young men cycled four months
across Australia, from Perth on the west coast to Sydney on the east coast, collecting
donations along the way for the service.
The three-man team eventually raised 17,000 AUD for the Royal Flying Doctor Service,
far surpassing the original target of 10,000 AUD.
Shimano Australia was a proud sponsor of their fundraising trip.
Money donated for Great Sichuan
Earthquake victims in China
(overseas)
To help relieve victims of the great earthquake that struck Sichuan Province, China in
May 2008, Shimano’s head office and four Shimano affiliates in China donated a total
of about 38 million yen, through the Japanese Red Cross Society and the Red Cross
Society of China. We wish to extend our deepest sympathies and condolences to the
earthquake victims.
Participation in charity auction
for childhood cancer research
(overseas)
The family of Gerrie Knetemann, a Dutch road bicycle racer who died in 2004, donated
his beloved bicycles for sale at a charity auction to benefit childhood cancer research.
In support, Shimano Europe made a successful bid for one of these bicycles.
25
Finances
Change in profit (consolidated)
x 100 million Yen
450
2,351
2,118
400
350
300
250
1,458
218.51
195.79
200
144.26
150
1,340
1,326
1,255
50
0
1998
67.44
1999
122.49
80.64
Operating Income
2001
2002
Net Income
Sales
2003
300
251.50048
252.76
193.01019
171.77
153.50
2004
2005
209
198.94161
137.73195
205.96
262.14
200
208.54
137.39
2006
2007
2008
2009 Schedule
Net Income per Share
Treasury stock acquisition performance & No. of
shares of common stock issued and outstanding
[Mil. Shares]
50
(%)
[Mil. Shares]
140
45
14
40
12
130
35
10
30
8
25
6
20
120
110
15
4
26
313.36
97.16
Change in consolidated ROA/ROE
16
1,703
1,679
60.12
41.53
2000
(12months)
1,692
293
162.68043
112.66
56.53
94.18
192.99
182.55
130.98
103.22
1,347
175.66
92.33
100
1,436
2,050
378.19
10
2
100
5
0
0
97
98
99
ROE
00
01
02
03
04
05
06
07
08
98
ROA
Change in consolidated total assets &
Consolidated shareholders’ equity
99
00
01
Annual Acquisition
02
03
04
05
Accumulated Acquisition
06
90
07
08
Common Stock issued
Dividend per share
[Mil. Yen]
[Yen]
220000
200000
1
70.00
0.95
60.00
0.9
180000
0.85
0.8
160000
0.75
140000
0.7
120000
100000
97
98
99
Total Assets
00
01
02
03
04
Shareholders' equity
05
06
07
Equity Ratio
08
61
50.00
41
40.00
31
30.00
20.00
0.65
10.00
0.6
0.00
26.25
13.75
15
15
97
98
99
00
35
25
15
15
01
02
19
03
04
05
06
07
08
Social activities
Numbers of participants in various cycling events
Shimano sponsors many events in which people can enjoy
experiencing the pleasure of cycling. Among them is the Shimano
Suzuka Road race, which has been held for 25 years.
The numbers of event categories and venues are expanding year by
year, exemplified by the Biker’s Festival in China that commenced in
2003 (participant data available from 2005).
（participants）
22,500
17,500
12,500
* The Shimano Motegi Road race was discontinued in 2007.
7,500
2,500
99
00
01
02
03
04
05
06
07
08
Shimano Biker's Festival (China)
Shimano Motegi Road race
Shimano Biker's Festival
Shimano Suzuka Road race
Participation in regional environmental conservation
activities
Shimano regularly conducts environmental conservation activities,
mainly a program to clean up the Yamato River that runs through
the region where Shimano is located, and whose water quality was
once the worst in Japan. More and more Shimano staff members
and their families participate in these programs, seeing the
activities as great opportunities to consider the importance of the
natural environment around them.
（participants）
600
400
200
* In 2008, reed cutting along the Yamato River was canceled due to
snowfall.
Since the opening of the Bicycle Museum in 1992, Shimano has
held a painting contest to invite pictures drawn by elementary
school students and preschool-age children on various themes
such as “Dream Bicycle” and “Scenery with People and Bicycles.”
We also continue many other approaches including free admission
for children who draw pictures in the museum, and exhibits of
bicycles at neighborhood shopping malls as motifs for children’s
pictures. As a result, the number of children entering the contest
again exceeded 30,000, as in the previous year.
04
05
06
07
08
Yamato River reed cutting (winter)
Yamato River cleanup (fall)
Sennan Satoumi Park cleanup (fall)
Yamato River cleanup (spring)
（participants）
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
99
00
01
02
03
04
05
06
07
08
Number of people participating in the Painting
Competition for Children
27
0
In the midst of the global recession, Shimano introduced the keywords “continue” and “steady” in the
President’s message at the beginning of this Social Activity Report 2008. These keywords serve as the
Company’s evaluation criteria. Under the severe business environment we are in now, corporate business
continuity and its relationship with social sustainability have come under review. Business continuity was
once defined as the primary goal of corporate management by Peter Ferdinand Drucker, widely esteemed in
Japan. Companies need to consider how business continuity relates to society both synergistically and
recursively, and consider how to clarify the meaning of the company’s existence.
Shimano performs its duty to fulfill basic corporate social responsibility through consistent development
(model changes, etc.) of bicycle components and fishing tackle. In doing so, Shimano has gained support
from users worldwide and won numerous international awards, steadily increasing its achievements in the market. Moreover, Shimano has newly
inaugurated its Lifestyle Gear Division, starting a bricolage business (making creative and resourceful use of whatever materials are at hand).
Shimano will “continue” its “steady” efforts in finding and solving everyday problems, so as to create new value wherever it can.
To enhance corporate governance, Shimano newly set up an Internal Control Promotion Office. Taking two years, Shimano established the
company-wide system on its own initiative, expanding the scope of IT control and management to include subsidiaries/affiliates in Japan and
overseas. Team Shimano has now incorporated an internal system that is not theoretical but its own practical system. This point will be highly
evaluated in the market. In the future, I recommend that Shimano give consideration to the stakeholders’ interest balance from both non-financial
and external perspectives, to earn even greater trust from society and the market.
Aiming to reduce environmental impacts, Shimano revised its Green Plan to version 6, and has implemented the revised plan. The revision was
triggered by a nonconformity discovered in a cycling glove in November 2007. It was not a nonconformity according to standards required by
Japanese laws and regulations, but was a nonconformity according to Shimano’s own standards. By disclosing this fact and quickly corrected
the nonconformity, Shimano proved it has implemented its reporting principles in a correct and faithful manner. In this regard, I wish to
recognize the Company’s fair approach to confidence-building. I am also made aware that Shimano is very serious about compliance since this
revision focuses not on tightening existing standards but on complying with them, further requiring partner companies to also ensure strict
compliance as part of appropriate supply chain management.
28
As for employee training, my impression is that Shimano’s curricula are designed based on the ideas of “emergent education.” For example, the
Company conducts experience-based group training sessions and programs where trainees learn various skills from senior workers with long
careers. Based on today’s concepts and methods, Shimano is nurturing personnel who will play leading roles in the future. It can be said that the
Company is investing in human resource development to “continue” its business.
Moreover, Shimano’s contribution toward establishing a sustainable society in the future is well exemplified by the fact that the Company has
carried out many programs for educating the next generation. These include Career Education Projects at schools, and the Painting Competition
for Children at the Bicycle Museum.
Along with captivating products, Shimano offers captivating experiences by organizing various sporting events, including the Shimano Suzuka
Road race, imparting joy to people around the world. I believe that such Shimano products and events have together created corporate value,
which also lends a sense of greater reliability to the global Shimano brand. There is an increasing social interest in conserving natural resources
such as fossil fuels, and in human health and safety. This is a natural benefit for Shimano, which pursues harmony between people and nature.
I also expect Shimano’s future initiatives to include coping with new CSR challenges such as employment diversification, life-work balance, and
ecosystem preservation.
In closing, this report clearly illustrates Shimano’s concept to “continue” its “steady” activities. I hope that global Team Shimano will continue
working on socially responsible management that enables the Company to evolve together with society and the environment, seeing the present
difficult business climate as an opportunity for a new paradigm shift.
Toshihiko Fujie
Professor, Chiba University of Commerce
Graduate School of Chiba University of Commerce
Shimano conducts business activities all over the world with 36 bases in 22 countries and regions.
Adhering to common principles, we at Shimano organize all of our staff around the world as “Team Shimano”
to engage in activities with common goals and a common process.
[Mission Statement]
To promote health and happiness
through the enjoyment of nature
and the world around us.
[Business Policy]
• We strive to provide quality products and services that are reliable and trustworthy.
• We pledge to continually increase our corporate value and to ensure corporate management worthy of the trust placed in
us.
29
• We strive to provide a fair and vibrant work environment where all can share in the pleasure and satisfaction that comes
• We pledge to be a good corporate citizen, by preserving the environment and contributing to the prosperity of our
community.
[Team Shimano Guiding Principles]
• To inspire ourselves to think creatively and to strive for continuous self-improvement.
• To continually improve our technical skills in order to meet the challenges of our dreams.
• To achieve our objectives through innovation and responsiveness to the challenges we face.
with achievement.

2008 English Version

Transcription

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