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The Gondwana Collection we know today is the result of
a dream. A dream about the preservation of land.
We wished to protect our environment; an environment
that had suffered through decades of inappropriate landuse, misguided policies and recurrent drought. Some
parts of Namibia resembled a devastated landscape with
diminished animal and plant life and little sustainable
employment.
The intense desire to preserve this land for all its fauna,
flora and cultures inspired us to establish the Gondwana
Canyon Park almost 20 years ago. From this a longerterm vision was born. A vision of a sustainable company
that would not only protect the environment but one that
also embraced a commitment to real social enrichment.
Without a sound financial model however, this vision
would be difficult to maintain and impossible to expand.
We therefore turned our hand to tourism and embraced
the spirit of hospitality with the same passion and
commitment that we approach conservation.
of its own success. The dreamers and entrepreneurs
have been replaced by corporate giants who are too far
removed from the soil their lodges are built on and the
cultures they have displaced.
For the traveller, the world has become smaller and more
accessible; with a plethora of predictable experiences
and activities on offer. Even the mystique of the African
continent has been reduced to big-game sightings and
a ‘must-do’ checklist. Hospitality has lost its intimacy
and travel seldom offers exploration and discovery, but
mostly an escape from wherever you may have come.
This is not what we had in mind when we created
Gondwana and it is not, we believe, what our guests wish
to experience.
Certainly it is not the Namibia that we believe you want
to share.
As a result we have grown to become one of Namibia’s
most desirable tourist destinations, creating hundreds of
jobs and protecting vast areas of our country.
However the hospitality sector the world over is a victim
GONDWANA COLLECTION
1
Th i s i s o u r st o r y. A stor y of N a mi bi a .
At the heart of many of the greatest narratives in the world,
lies one simple quality.
Inspiration.
This is also where the story of Gondwana begins.
With Namibia.
Our inspiration.
4
BRAND BOOK: OUR STORY
OUR STORY
We believe that the land and her people must be allowed to tell their story;
today and tomorrow... And for many days after that.
This is our purpose; to continue to tell the story of Namibia so that future generations
may hear it.
The Gondwana Collection we know today was inspired
by this dream; a dream of regeneration and preservation.
We wanted to play a role in rejuvenating and protecting
our environment; an environment that had suffered
decades of land misuse, misguided policies and
recurrent drought; leaving much of Namibia a devastated
landscape with diminished animal and plant life, and
little employment.
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OUR STORY
Almost 20 years ago this desire to see the fauna, flora
and cultures restored to their previous state, motivated
us to establish Gondwana Canyon Park. This is where
our vision began to take shape.
A vision for a sustainable company that would not only
protect the environment, but also be committed to
Namibia’s social enrichment.
Motivated by the realisation that without a sound financial
model this vision would remain nothing more than a
dream we looked to tourism – and applied the same
passion and commitment to hospitality – understanding
that this would be the means to realise our vision. We are
encouraged that our strategy has proved sound. In less
than twenty years we have grown to encompass many of
Namibia’s most desirable tourist destinations, creating
hundreds of jobs and aiding the protection of vast areas
of our country.
Gondwana’s business story is truly one of a strong sense
of purpose put into action. Moved by the desire that
Namibia should in some way be better – for us having
passed this way.
A vision for a sustainable company that would not only protect the
environment, but also be committed to Namibia’s social enrichment.
GONDWANA COLLECTION
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THE HEART
OF GONDWANA
At Gondwana we are passionate about conserving
Namibia’s natural and cultural heritage.
We are also passionate about sharing the manifold
beauty of Namibia with our guests;
a true Namibian experience should forever leave
an imprint on one’s soul.
It becomes a story that is part of them.
8
The Gondwana Collection stands apart through our
commitment to deliver authentic and unexpected
moments; respect, genuine care and the creation of
shared value is at the heart of everything we do.
Our sincerity, warmth of service and the distinctive
character of each of our properties gives our visitors
the unique opportunity to feel instantly and deeply
connected to their destination.
And so we arrive at the one simple idea that captures the
essence of our brand – ‘Have A Story To Tell’.
10 BRAND BOOK: OUR STORY
THE HEART OF GONDWANA
What does this mean?
This means that memorable and unique stories abound
at each one of our destinations. Stories that we believe
only the Gondwana Collection can tell. This also means
that at each of our lodges employees have an opportunity
and a responsibility to inspire guests and tell their chapter
of our wonderful Namibian story.
When one returns home from Gondwana photographs
alone can never capture the experience that is the
Gondwana Collection.
It is the stories that live on forever.
GONDWANA COLLECTION
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BRAND INTRODUCTION
OUR LOGO
The tapestry of our story begins with our logo – the symbol of our purpose.
The imprint of the hand is constructed from Namibia’s familiar stones and rocks.
Each pebble representing millions of years of history.
Each mosaic they create – telling a unique story.
The link between every rock and the story it depicts is
always the pulsing spirit of Africa – as encapsulated
in our name Gondwana. Once the supercontinent of
Africa, South America, Australia, the Antarctic and India,
Gondwana not only signifies a point where people and
places share beginnings and purpose, but also suggests
the opportunity for new experiences with the same values
at heart. For this reason the African supercontinent is
subtly woven into in each of our logos.
The hand is instinctively how we reach out to people we
meet for the first time. We work with our hands, we show
care and express ourselves when we communicate. The
fingers represent our key principles; the common thread
between our properties. The lines on the palm of the hand
also tell a unique story; no two hands are the same – each
shows a unique life journey.
In this same way each of our lodges also represents the
opportunity for a unique experience, and each logo
encapsulates the promise of a memorable Namibian story.
This is the Gondwana Collection.
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OUR LOGO
GONDWANA COLLECTION
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BRAND INTRODUCTION
In this same way each of
our lodges also represents
the opportunity for a unique
experience, and each logo
encapsulates the promise of a
memorable Namibian story.
This is the Gondwana Collection.
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OUR LOGOS
GONDWANA COLLECTION
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LODGE AND GUEST EXPERIENCE
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CANYON VILLAGE & LODGE
‘Inspiring New Perspectives’
Few vistas’ can be as breathtaking and inspiring as
the majestic Fish River Canyon. The immensity of the
landscape draws visitors from afar.
GONDWANA COLLECTION
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There is also a perspective and experience we want our
guests to share. A transformative experience, reflected
not only in the canyon itself, but also in the lives of the
people that have always lived here.
Over time western culture has changed the lives of local
inhabitants Yet their fables still offer vibrant explanations
and insights into local features and phenomena.
Beyond the surreal quiet and solitude we offer guests
the stories and history of the region to stir emotions
and inspire reflection.
This is a place to feel the ancestral heart beat and
be transformed.
A place to pause and reflect.
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CANYON VILLAGE & LODGE
“This is a place to pause and reflect.”
GONDWANA COLLECTION
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20 B R A N D B O O K : O U R S T O R Y
CANYON ROADHOUSE
‘Fill Up On Smiles’
Travel can be exciting, adventurous, introspective, stressful even.
Most importantly we believe that there is always time to change gears
and have fun. Celebrate the lighter moments.
GONDWANA COLLECTION
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Canyon Roadhouse is a creative and playful base from which to explore
the area, and is a one of its kind pit-stop in every sense of the word. From
our quirky collections of car inspired memorabilia, great value lodging and
light-hearted hospitality – we aim to refresh, revitalise and re-fuel our guest
with smiles.
“We aim to refresh, revitalise and
re-fuel our guest with smiles.”
KALAHARI ANIB LODGE
‘Feel Closer’
Typically, visits to the Kalahari focus on the breathtaking
landscape in a detached and abstract way. We aim to help
guests feel closer to the multi-faceted richness of the Kalahari –
much as its indigenous people once did.
GONDWANA COLLECTION
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The rhythm of the Kalahari cannot be described in words
alone – it is more than that.
To feel the sand underfoot, listen to the silence, lie
under a star-spangled night sky, sense the energy of the
dunes and be mesmerised by the local stories of survival
and spirituality.
Be moved by the spirit of the Kalahari.
KALAHARI ANIB LODGE
GONDWANA COLLECTION
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KALAHARI FARMHOUSE
‘Where Goodness Grows’
The Kalahari Farmhouse is built on growth, sustenance and love.
Our working farm is the ‘sustainability engine’ of the Gondwana
Collection. Here we cultivate much of the food supplied to our lodges.
More importantly this is where our passion for eco-friendly practices is
most keenly felt and where our authenticity and sincerity is evident.
GONDWANA COLLECTION
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Our guests delight in the easy-going hospitality as
they become part of this grounding experience and
experience our self-sustaining organic farming working
hand in hand with our conservation philosophy.
This is an experience so welcoming, so wholesome, so
sincere – this is surely how goodness feels and tastes.
“Our working farm is the
‘sustainability engine’ of
the Gondwana Collection.
Here we cultivate much of the
food supplied to our lodges.”
KLEIN-AUS VISTA DESERT HORSE INN & EAGLE’S NEST
‘Rediscover Freedom’
This is an adventurer’s dream. Just as the Wild Horses roam free and
traverse the magnificent terrain so too can visitors abandon themselves
to the land. Inspired by the rare and noble wild horses and the
overriding sense of adventure.
GONDWANA COLLECTION
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Through the wide-open spaces, active escapes and
energising experiences, visitors to Klein-Aus Vista
Desert Horse Inn & Eagle’s Nest can rediscover
their sense of freedom and adventure.
This is liberation.
“Rediscover their sense of
freedom and adventure.”
NAMIB DESERT LODGE & DUNE STAR CAMP
‘Timeless Connections’
The Namib Desert is an immense chronicle of time, offering a
direct link to the ancient past, yet very much a living entity.
GONDWANA COLLECTION
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For our guests, truly understanding this remarkable
place is about more than witnessing the beautiful views
through typical excursions. It is also about more than the
creature comforts in a typical lodge setting.
We create an opportunity to experience the desert on a
deeper level and for guests to feel their own connection
to the passage of time.
From its unrivalled position at the feet of the 20 million
year old petrified dunes, Namib Desert Lodge provides
a clear and uncluttered insight into the regions past and
present. And from atop the dunes a night sky so clear
the stars seem just beyond our guest’s touch and well
beyond their imagination.
For here they will truly connect with time in the world’s
oldest desert.
“We create an
opportunity to
experience the
desert on a deeper
level and for guests
to feel their own
connection to the
passage of time.”
DAMARA MOPANE LODGE
‘Damaraland Neighbours’
Damaraland is home to a community of people who have
survived and thrived through a remarkable adaptation and
deep connection to the land and to one another. Read their
history here, inscribed in crumbling rock and stone.
GONDWANA COLLECTION
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This is the community spirit that we offer to our visitors;
warm, unexpected, village-like – always memorable.
Become part of our community through our village-like
cottages and their wonderful vegetable gardens.
Through the sincere welcome on our lips, including our
resident Great Dane, we create this feeling of connection
and community.
DAMARA MOPANE LODGE
“This is the community spirit that we offer
to our visitors; warm, unexpected,
village-like – always memorable.”
GONDWANA COLLECTION
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ETOSHA SAFARI LODGE & CAMP
‘Place of Legends’
Etosha is an experience of the heart and the soul as much as it is
a unique natural wilderness. There is a rich depth to the region
and we are rewarded when we see the land through the eyes of
the local people.
GONDWANA COLLECTION
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For centuries the people have told their stories of Etosha;
glorious fables, dramatic legends and whimsical folklore,
imparted in a distinctive style – sharing the Etosha story.
Elephant who gave his life so his skin could become
grassland, horizon-hugging plains, upside-down trees
and shimmering visions – each has its place in this
anecdotal wisdom.
This iconic place of legends uplifts and inspires.
“Etosha is an experience
of the heart and the soul
as much as it is a unique
natural wilderness.”
HAKUSEMBE RIVER LODGE
‘Inspiring Creativity’
At Hakusembe River Lodge, we introduce our visitors to the fascinating
Kavango culture. This self-reliant community has turned their intimate
connection to the land and the river into remarkable displays
of craftsmanship.
GONDWANA COLLECTION
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Visitors will be inspired by the boundless resourcefulness,
creativity and inspiration on show; swept along by the flow
of creativity and true artistry.
Perhaps this is where they too will discover their inner artist?
NAMUSHASHA RIVER LODGE
‘Riches of the River’
The Caprivi – the true heart of Southern Africa.
Criss-crossed with riverine lifelines, the expansive Caprivi
grasslands and floodplains are as unexpected as they are
bountiful. This is a place of abundance and natural splendour.
GONDWANA COLLECTION
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The fishermen on their mokoros, the kingfishers on their
branches and the impressive herds that traverse this
land – these are the rewards that await those who come
to this remote corner of Namibia bordering on Angola.
The river, the giver of life, flows through all aspects of
local culture and daily rhythms.
These riches are brought to life through our magical and
unexpected touches and the generosity that this area
inspires.
“These riches
are brought to
life through our
magical and
unexpected touches
and the generosity
that this area inspires.”
GONDWANA COLLECTION
Being of this land, not merely on this land.
We are but a small part of this planet.
Nowhere is this more evident than in the miraculous
ecosystems that flourish in our seemingly inhospitable
environments. Communities exist where we would
anticipate life to be near impossible. There is much we
need to discover and learn. This journey of understanding
will change us forever.
We at the Gondwana Collection have the privilege
of sharing this journey and inspiring a feeling of
OUR STORY
connectedness with the earth. We reflect this
companionship with nature in the warm, natural,
effortless hospitality and genuine love of all who
work here.
As we extend the hand of friendship we hope that
our visitors feel that this is their home too.
For no-one ever truly leaves Namibia.
This place which subtly, but irrevocably,
alters you will always be within you.
This is our home.
This is your home.
This is our shared story.
GONDWANA COLLECTION
57
Th i s i s o u r st o r y. A stor y of N a mi bi a .
P.O. Box 80205
Windhoek / Namibia
42 Nelson Mandela Avenue
Tel: +264 (0)61 230066
Fax: +264 (0)61 251863
www.gondwana-collection.com

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