advertising summary

Transcription

advertising summary

1974
FORTY
Date
2014
09/16/14
09/26/14
10/01/14
10/15/14
10/17/14
10/25/14
10/27/14
10/28/14
10/30/14
11/01/14
10/08/14
10/27/14 to 11/28/14
10/27/14 to 11/28/14
9/29/14 to 11/28/14
11/08/14 to 11/27/14
09/16/2014 to 11/28/14
09/16/2014 to 11/28/14
09/16/2014 to 11/28/14
09/16/2014 to 11/28/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
09/17/14 to 11/08/14
10/1/14 to 11/08/14
10/1/14 to 11/08/14
10/1/14 to 11/08/14
10/1/14 to 11/08/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
09/16/2014 to 11/28/14
09/16/2014 to 11/28/14
09/16/2014 to 09/18/14
09/16/2014 to 09/18/14
09/10/14
09/16/2014 to 11/28/14
09/17/2014 to 11/27/14
09/16/14 to 11/08/14
09/16/14 to 11/08/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
10/1/14 to 11/08/14
10/1/14 to 11/08/14
10/15/14
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
ADVERTISING SUMMARY
Type
Print
Print
Print
Print
Print
Print
Print
Print
Print
Print
Print - Coupon Book
Radio
Radio
TV
TV
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Signage
In Mall - Collateral
Digital - Online
Digital - In Mall
Digital - Online
Digital - Online
Digital - In Mall
Digital - Online
Digital - In Mall
Digital - Online
Digital - In Mall
Digital - Online
Digital - In Mall
Digital - Online
Digital - Online
Digital - In Mall
Digital - Online
Media
Prince George Citizen
Passport to Savings
CKDV & CKKN FM
CKDV & CKKN FM
CKPG
CKPG
Showcard Santa Fe
Customer Services Santa Fe
Door Decal Santa Fe
Ceiling Sign Santa Fe
Showcard Win Trip/Passport
Customer Services Win Trip
Ballot Box Sign Trip
Ballot Box Sign Trip
Showcard Peter Pine
Showcard Party
Customer Services Party
Door Decal Party
Ceiling Sign Party
Customer Services TV Trivia
Customer Services Radio Trivia
Showcard Radio Trivia
Guest Services Flash Sale
Buttons
web slide 40th
TV Card Nostalgia Opening
web slide Nostalgia Opening
Evite Nostalgia Lounge
TV Card Santa Fe
web slide Win Santa Fe
TV Card Peter Pine
Web Slide Peter Pine
TV Card Passport/Trip
Web Slide Passport/Trip
TV Card Party
Web Slide Party
Evite Party
TV Card Radio Trivia
Web Slide Radio Trivia
Size
86 col inches
86 col inches
86 col inches
43 col inches
86 col inches
1376 col inches
86 col inches
86 col inches
86 col inches
86 col inches
3.5x5" 20 pages
181 x 30sec
150 x 30 sec contest
138 x 30 sec
200 x 30 sec contest
22x28" (3 tier)
18x24"
15x8"
3x3'
22x28"
18x24"
24x18"
25.125x18"
22x28"
22x28"
18x24"
15x8"
3x3'
18x24"
18x24"
22x28"
18x24"
3x3"
960 x 540 pixel
1920x1080 pixel
960 x 540 pixel
960 x 540 pixel
1920x1080 pixel
960 x 540 pixel
1920x1080 pixel
960 x 540 pixel
1920x1080 pixel
960 x 540 pixel
1920x1080 pixel
960 x 540 pixel
960 x 540 pixel
1920x1080 pixel
960 x 540 pixel
Impressions
12,500
12,500
12,500
12,500
12,500
12,500
12,500
12,500
12,500
12,500
2,014
289,103
223,767
840,000
1,217,391
770,270
770,270
770,270
770,270
632,870
632,870
632,870
632,870
514,662
377,262
377,262
377,262
377,262
632,870
632,870
632,870
632,870
100
64,811
26,604
2,420
350
231,081
64,811
154,398
42055
189,861
53964
113,178
31208
350
189,861
53964
Included
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
1974
FORTY
2014
ADVERTISING SUMMARY (continued)
Date
10/01/2014 to 11/28/14
10/01/2014 to 11/28/14
10/01/14
10/01/14
09/16/14
09/18/14
09/19/14
09/25/14
10/02/14
10/07/14
10/08/14
10/09/14
10/09/14
10/09/14
10/10/14
11/03/14
11/05/14
11/06/14
11/08/14
11/08/14
11/09/14
11/10/14
11/10/14
11/10/14
11/12/14
11/12/14
11/13/14
11/14/14
11/15/14
11/15/14
11/16/14
11/17/14
11/18/14
11/19/14
11/20/14
11/22/14
11/23/14
11/26/14
11/28/14
11/28/14
11/28/14
11/28/14
11/28/14
11/29/14
Total Advertising Impressions
Type
Online
Online
Online
Online
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Media
TV Card Flash Sales
Web Slide Flash
Eblast
Eblast
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Size
1920x1080 pixel
960 x 540 pixel
Impressions
189,861
53964
822
821
169
12222
436
11670
432
436
414
312
318
390
414
5184
11112
196
1337
574
496
473
315
1184
473
331
436
299
441
321
414
432
436
433
473
315
312
483
840
1547
972
493
312
266
14,387,622
Included
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
1974
FORTY
September 16, 2014
Print - Prince George Citizen
2014
16
WWW.PGCITIZEN.CA | TUESDAY, SEPTEMBER 16, 2014
1974
FORTY
September 26 and November 1, 2014
2014
16
WWW.PGCITIZEN.CA | FRIDAY, SEPTEMBER 26, 2014
1974
FORTY
October 1 and 17, 2014
2014
20
WWW.PGCITIZEN.CA | WEDNESDAY, OCTOBER 1, 2014
1974
FORTY
October 25, 2014
Print - Prince George Citizen Supplement
16 pages (front & back cover)
2014
33
Saturday, OctOber 25, 2014 | www.pgcitizen.ca
48
www.pgcitizen.ca | Saturday, OctOber 25, 2014
CAR
GIVEAWAY
Enter to Win a 2014
Hyundai Santa Fe
Details Page 41
40TH
BIRTHDAY
PARTY
November 8 in Centre Court
Details Page 48
20 DAYS OF
FLASH SALES
Huge Discounts from
participating stores
Details Page 47
40 YEARS
OF TRIVIA
Centre Court
Saturday, November 8
10am – 1pm
Look Inside for Answers to the
40 Years of Trivia Contest!
As heard on 99.3 The Drive
and 101.3 The River
Enjoy great prizes and
giveaways! Party snacks for
everyone! And share your
favourite Pine Centre memories
with our roving reporters
from PCTV.
SPONSORED BY
SPONSORED BY
®
3055 Massey Drive, Prince George • 250 563 3681
pinecentre.com
3055 Massey Drive, Prince George • 250 563 3681
pinecentre.com
1974
FORTY
October 25, 2014
16 pages (pages 2,3)
2014
34
35
The Original STOrES
The greatest proof of the success of Pine Centre Mall as a regional
shopping centre during the last 40 years is the number of original
merchants still welcoming customers, 40 years after the mall opened its
doors.
Shoppers Drug Mart was there in the beginning in 1974 and is operating
out of an even bigger, modern outlet in 2014.
Although it was better known by its full name as the Canadian Imperial
Bank of Commerce back in 1974, the bank, now known as CIBC, has
continued to offer financial services uninterrupted in Pine Centre since
opening day.
So has Coles Books, which in 1974 was carrying Carrie, the newlyreleased first novel by an unheralded young American writer named
Stephen King. Coles remains a fixture at Pine Centre and Stephen King
has become a fixture on the store’s shelves.
Peoples Jewellers shines as brightly today as it did 40 years ago when
it was also a popular tenant in the brand-new shopping mall. Like the
others, Peoples has been with Pine Centre for the entire four decades, as
everlasting as gold and diamonds.
The other three stores on hand on opening day that remain on Pine
Centre Mall’s tenant board are the women’s clothing store Ricki’s, the
hair salon Charlie’s Girl, and London Optical.
While it’s true that if you looked for London Optical today you wouldn’t
find it, a phone call placed to the store’s original phone number would
be answered in a store filled with stylish glasses located inside Pine
Centre. Since the store changed its name to Iris when the two major
eye-care chains merged in 2000, the optical outlet has continued to
offer quality service to mall customers.
“The owner of Iris, a very hands-on gentleman named Dr. Francis
Jean who believed very strongly in customer service, applied that
thinking to the
London side
of the merged
company and
“Some of our customers
within a year
have been coming to us
we expanded
in a big way
all 40 of those years. The
within
the
customer that just walked
mall,”
said
m a n a g e r
out: i’ve been cutting her
and optician
hair since she was three.”
Tim Neufeld.
“We
easily
- Jean Martindale
quadrupled
our
square
footage.”
It was Dr.
Jean who led the national lobby to streamline the regulations of
the eye-care industry, and allow all the facets of eye examinations,
lens crafting and glasses retailing to be done in one location. That
was the business model that allowed stores like Iris to thrive. The
first on-site optometrist at Pine Centre Mall was Prince George’s
own Dr. Ross Nickolet, who is still involved in the company locally
as the proprietor of the Iris store in Quesnel. Dr. Karen Jansen Van
Rensburg is now the resident optometrist at Iris-Prince George.
Ricki’s is another store that has more of a story at Pine Centre
than meets the eye. Yes, it was an original Pine Centre Mall tenant,
and yes, they are there today in a prime location on a corner near
Sears, but they bowed out of the mall family for many years. About
five years ago, Ricki’s returned to Pine Centre and some of its
original mall customers came, too.
“We have lots of regular customers, some of them still have the
old paper Ricki’s client cards, and they seem very happy we are at
the mall again,” said assistant Ricki’s manager Kerri Dodd. “I think
it’s awesome. I love it. I started off five years ago as a part-time
associate, now I’m assistant manager and I’m enjoying retail. I’m
still learning, but I already see changes happening. Our product
is excellent and the mall atmosphere is positive - personalized
customer service is how we can compete with online shopping.
We can make sure our customers are happy, face to face.”
“It’s a great little team. We are like a family,” agreed store
ABOVE: From the Citizen archives, a page in Pine Centre’s Grand Opening special feature that ran on
colleague Halley Mason.
Tuesday, November 4th, 1974, which shows an ad from one of the original tenants, Charlie’s Girl.
Jean Martindale has been at Pine Centre Mall for 19 years
“
“
but Charlie’s Girl, the salon she co-owns with
Laurie Bator, has also been at Pine Centre
since opening day. Even more impressive,
Charlie’s Girl is one of the few remaining
independent companies operating at
the mall.
“I have worked at Charlie’s Girl
for 19 years and we bought it four
years ago from the last remaining
original partner, Diane Doman,” said
Martindale.“So we feel very akin to the
longevity of the mall. It’s our story, too.”
Like Pine Centre itself, Charlie’s Girl
has grown and diversified during
the last four decades. It still employs
eleven hairdressers but they added
four aestheticians, three receptionists,
one nail technician, and in peak times
of year, they augment their staff with
part-time help as well. They have
also invested in some of the latest
products and trade tools so they can
offer a salon experience in their oneof-a-kind all-local boutique spa.
“Some of our customers have
been coming to us all 40 of those
years,” Martindale said. “The
customer that just walked out: I’ve
been cutting her hair since she was
three. She is 22 now. You see those
clients through and even start
cutting their kids’ hair. We get a lot
of drop-ins, and we also get a lot of
regulars who can do a lot of other
things around the mall when they
come for their services here. And we
get a lot of people who are visiting from
other places in the north and naturally
come to the mall for their shopping.”
“There are many good reasons for being
in the mall,” agreed Neufeld. “There is a large
flow of people, you have a convenient openhours structure so you can help people on their
schedules, and it is a central place to do a lot
of other things as well. That goes for staff and
clients.”
ABOVE: Charlie’s Girl owners Jean Martindale and Laurie Bator stand outside their storefront in Pine Centre Mall. Charlie’s Girl is
one of the original tenants, and also one of the few remaining independently owned stores operating in Pine Centre.
October 25, 2014
16 pages (pages 4, 5)
2014
36
37
LONGeST
SERVING
MALL
MERCHANTS
The three longest-serving employees in the Pine
Centre Mall family are as different as earth, wind and
fire but what they do share in common is a decades-old
commitment under northern B.C.’s biggest retail roof.
The most familiar human fixture to Pine Centre is Jack
Butcher. He and his partner Maxine operate the lotto
kiosk now, but since he first arrived in 1977, Jack has held
a number of
positions and
been involved
in a number
“Over the years
of
ventures
i’ve seen two main
inside
Pine
Centre.
expansions to the mall
C l a i r e
and a bunch of other
Hochachka
alterations which have
has
been
helping the
increased the retail
public
with
outlets tremendously.”
its purchases
–
untold
- Walter Colk
thousands of
transac tions
by now – for
the past 35 years. Today, shoppers can find her at Stokes,
the kitchen outfitters, but she started out at the Ricki’s
clothing store, then was at the Hallmark shop, as well
as some of the related stores in the Northern Group,
and finally at Stokes, where she’d like to be at until she
decides to retire.
Walter Colk got his first Pine Centre Mall job in 1983 at
Peoples Jewellers. In 1991 he moved within the mall to
O.B. Allan Jewellers, which was taken over eventually by
Ann Louise Jewellers and there he remains as manager
until Christmas Eve of this year when the Christmas gift
he gives himself is retirement.
Colk said he has watched from a privileged position
as retail habits and trends played out like seasons before
his eyes.
“Over the years I’ve seen two main expansions to
the mall and a bunch of other alterations which have
increased the retail outlets tremendously,” Colk said.
“I’ve also seen a difference in the town itself and modern
shopping habits as time went on. The mall is still a
gathering spot.”
Butcher was a Prince George boy but working in the
Lower Mainland for Cal Investments, the company that
owned Pine Centre Mall back then. They transferred him
to his hometown to run the food services aspects of
the mall, which was primarily the Pickle Pete’s Cafeteria,
which later evolved into the multi-vendor food court of
today, and the light refreshment stand near the front
entrance that has never ceased operations.
ABOVE: Claire Hochachka, who currently works at Stokes, started
35 years ago at Ricki’s Clothing Store in Pine Centre Mall, and has
worked at a number of businesses in the Mall over the years.
“
“
“
“The one thing you
can still do, no matter
what changes in life, is
customer service.”
“
1974
FORTY
- Claire Hochachka
Inside the mall, Butcher has seen many
changes in activities and technologies. Gone
are the stores dealing in one-hour photo
development but in are the stores dealing in
cell phones. Gone are the days of many people
smoking inside the mall and inside the stores,
here are the days of being open seven days a
week.
“The one thing you can still do, no matter
what changes in life, is customer service,” said
Hochachka. “We expect to excel at customer
service here.”
ABOVE: Jack Butcher, who originally ran
Pine Centre Mall’s food service aspects,
is seen here working at the Lottery Kiosk.
1974
FORTY
October 25, 2014
2014
38
39
To THE
THE laTEST aDDiTiOnS
PINE CENTRE
FAMILY
ABOVE: Kimberly Mitchell, a Manager at one of Pine Centre’s newest businesses, the
WOW! Mobile Boutique, poses behind their stylish new signage.
BELOW: Pine Centre’s newest ‘Anchor’
store, Target, during its construction last year.
It’s hard to find a vacant space for very long at
Pine Centre Mall these days. Retailers are lined up
to join the family of businesses in the mall.
Target conducted a massive renovation of its
anchor space before opening its doors last year
to area shoppers at Pine Centre. Other recent
additions to the mall roster include Reitman’s,
DavidsTea, the return of Ricki’s, Mobilinq,
Boathouse, Stitches, Tommy Gun’s and WOW!
mobile. Below The Belt will be open for business
at its new Pine Centre location before Christmas.
“We have been busy since the moment we
opened, and we are busy every day until we
close,” said Megan Goertzen, manager of Tommy
Gun’s Original Barbershop. “I think the mall is a
perfect place to have a business. Everyone comes
to the mall. We did a lot of advertising right away,
so people knew they didn’t need to make an
appointment with us, they could just drop in. Plus
people see our vintage fridge or other features
that catch their eye, and they just walk in to check
us out.”
Goertzen said they serve a lot of customers
from out of town, because the mall is a preferred
place for the visiting shopper to go. While they are
waiting for the teenagers to try on clothes, or wait
for a spouse to do some banking, they will pop in
for a haircut.
All ages utilize Tommy Gun’s but it is dominated
by men, the demographic that covets traditional
barbers, and Tommy Gun’s added feature is the all-
female staff doing the traditional trims and facial
shaves.
Tommy Gun’s can claim a lineage at Pine Centre
Mall. Although the franchise is based in Alberta,
this is the first location for B.C. and the local owner
is also connected to Chatter’s Hair Salon, also a
longtime mall merchant.
WOW! mobile also has its sister stores long
established at Pine Centre. They are a partnership
between otherwise competitive stores Rogers
and Telus, but since both get heavy traffic for
the various products in their primary shops, they
combined to set up the WOW! kiosk, dealing
exclusively in cell phones.
There are 100 WOW! boutiques in Canada;
six have opened in B.C. in the past two months.
During their opening week at Pine Centre, nobody
in the corporate region sold more cell phones than
Prince George’s Emmajade Stratton.
“I was born here, moved away when I was young,
then moved back when I was 11 in 2000,” Stratton
said. “I’ve seen other places, and I’ve seen Prince
George grow and change. It is different as a city
just in my time here, and the mall is really different
than when I was a kid. We look more like a mall
you’d see in Vancouver than in a small town.”
Her WOW! colleague Kimberly Mitchell said
“There are more reasons to come here to shop. I
think Prince George is only going to grow and I
think Pine Centre is going to keep up.”
PieceS Of HiSTOry
•
When Pine Centre opened its doors on Nov. 6, 1974,
it did so with two anchor tenants – Woolco and
SuperValu – and a total of 43 shops and services.
•
Two years later, Phase 2 of Pine Centre was completed,
which added Sears as a third anchor and 22 new
stores, bringing the mall’s total retail offerings to 65.
•
Shopping at Pine Centre was lauded as a convenient,
hassle-free new way to buy with its “totally climatecontrolled malls, making the weather never a worry.”
The mall was open six days a week (closed on Sundays
and Monday afternoons).
•
Pine Centre cost roughly $1 million per acre, with the
original footprint spanning 20 acres of land. Today, the
mall itself covers 14 acres, with seven acres of property
dedicated to parking. This includes the pad tenants
(Starbucks, TD Canada Trust, RBC Royal Bank, Signature
B.C. Liquor Store) who came on board between 2006
and 2008 – the same year the Pine Centre food court
underwent a renovation.
•
Pine Centre had the support of 84 per cent of Prince
George residents polled in 1973.
DiD You
knOw?
phase 1...
1. was 289,269 sq feet
2. 100,000 quarry tiles were
installed
3. 35 tropical plants were
brought in
4. ground was broken on
September 16, 1973
5. 400,000 yards of fill
materials were needed
6.10,000 yards of concrete was
poured
40
October 25, 2014
2014
41
BIG PRiZeS
Talk about so much more in store!
in a suspenseful key-matching event. Only one
When Pine Centre Mall opened its doors key will open the door to the new ride, but all
on November 6, 1974, it did so with a bang – semi-finalists will receive a consolation prize.
literally.
“When Northland Hyundai was invited to
“When the cannon fires to officially open a participate in this marketing event, we were
new era of shopping in Prince George there impressed with Pine Centre’s energy and
will be fun-galore in store for everyone,” said a enthusiasm,” said Bachman. “We believe this
special mall supplement in the Prince George event is the perfect complement to Hyundai’s
Citizen.
production of the most exciting vehicles on the
On November 8, Pine Centre is bringing road today and our commitment to exceptional
that excitement back with a 40th anniversary customer service.”
spectacular. The cannon may be confetti this GETAWAY GIVEAWAY
time around, but the day will be no less exciting.
Mexico is still the place to go 40 years later.
Between 10 a.m. and 1 p.m., join the Pine
Early Pine Centre shoppers had the chance
Centre family as they celebrate the birthday to win a trip for two to Puerto Vallarta in 1974
in style with an
and 2014 is no different.
official ribbon cutting,
But in the true community
cupcakes, coffee and
spirit that Pine Centre has
more.
adopted, winning this year’s
You can also share
in the true
prize goes hand in hand with
your mall memories on
helping a local charity.
community
spirit
camera for Pine Centre
Pine Centre has renewed
TV.
that Pine Centre has
its Passport to Savings
And what’s more
first trotted out when the
adopted, winning
stylish than $40,000
shopping centre opened its
worth in cash and
this year’s prize
doors. Instead of saving up
prizes?
to $171.95, today’s shoppers
goes hand in hand
Keep
this
can pick up a coupon book
supplement
handy,
with helping a local
with a minimum of $1,974
because it’s your key to
of discounts to Pine Centre
charity.
winning $2,014 cash or
merchants.
a $40 Pine Centre gift
Passports (limit one per
card in a trivia contest
person) are handed out with
on CKPG, The Drive and
a minimum $5 donation to
The River.
Big Brothers Big Sisters Prince
“
“
1974
FORTY
DRIVING AWAY A WINNER
Speaking of keys, in 1974 one lucky winner
drove away with a brand new Oldsmobile
Cutlass Supreme.
Not to be outdone, Northland Hyundai is
ponying up Pine Centre’s biggest birthday
present – a 2014 Sante Fe.
“We were just shocked when Kyle Bachman
at Northland Hyundai agreed to commit
the Santa Fe to us,” said Pine Centre general
manager Sonya Hunt. “That is a significant
contribution. The Santa Fe is a high-end vehicle,
but he loved the public response, so he agreed.”
Head to www.pinecentre.com or www.
rideawayinasantefe.com to enter.
Forty names will be randomly selected from
those who register to Ride Away in a Sante
Fe by 5 p.m. on November 25 and that group
of semi-finalists will be invited down to Pine
Centre on Friday, November 28 to participate
George, which can be picked up from the
customer service desk. Entry forms for a trip to
Puerto Vallarta are inside. Only 2,104 passports
are available, so get yours now.
The vacation package, provided by
UNIGLOBE Sunburst Travel, is a way for the
company to say thanks to Prince George,
celebrate Pine Centre’s anniversary and help
give something back to the community, said
Tina Perison.
“It’s fantastic that [Pine Centre’s] been in
business that long, and that is has grown,”
Perison said. “I know people from the Lower
Mainland who like shopping there because the
mall has everything they need and they can
find it without trouble.”
Northland Hyundai will also match donations
to Big Brothers Big Sisters, with 100 per cent of
the proceeds staying in Prince George.
1974
FORTY
October 25, 2014
2014
42
PicTURe YOURSeLf WiTh
PETEr PinE
Picture yourself with Peter Pine
Peter Pine once was lost, but now is found.
The loveable lumberjack was created
roughly two years after Pine Centre Mall
opened its doors to stand as a mascot for
the new shopping centre.
“I’m pretty sure Margo Henry invented
him,” said Jack Butcher, the mall’s longestserving employee. “She was the promotions
manager of the mall, and she thought it was
important that the mall have some kind of
mascot. That was the image that came up.”
Dressed in his leather work boots, his Pine
Centre Mall mackinaw tartan and able to
heft a raw log with a grin, Peter Pine was the
picture of Prince George’s resource-based
regional economy.
But his cardboard likeness was put into
storage so well, we got lost until the
cleanups and renovations for the mall’s 40th
anniversary.
Now that he’s been revived, Peter Pine
has been given a place of honour in Pine
Centre’s Nostalgia Lounge, sponsored by
Northland Hyundai.
Let past and present collide: snap a selfie
with Peter Pine and post it to Pine Centre’s
Facebook page. There is $600 worth in Pine
Centre gift cards up for grabs just for sharing
your photo.
SeLFIe
COnTEST
DiD You knOw?
7. it took 1,000 truckloads of concrete to build pine centre
8. 1.5 miles of drainage pipe was laid
Take a selfie with Peter Pine,
and post it on Pine Centre Mall’s
Facebook page
Anyone who posts a selfie with
Peter Pine, gets entered into a
draw to
win OnE Of 3 $200
PinE CEnTrE gifT CarDS.
Contest closes November 8, 2014.
43
1974
FORTY
October 25, 2014
2014
44
45
fAMiLY
friEnDly
See story on next page
“
Pine Centre has
been a magnet for
families from the
i wanted families to be
first day it opened
excited about this area,
its doors 40 years
ago.
i wanted interactivity, i
In other words,
wanted a place where
the Prince George
shopping mall is
parents could sit and
more than just
take a rest and let their
a collection of
stores providing
kids blow off some
retail goods and
energy, and have fun.”
services. Instead,
Pine Centre is a
- Sonya Hunt
destination that
brings
families,
young and old,
together under
one roof.
For the youngest family members, there is a colourful,
climbable, crawlable family play area, installed in May 2012
to make a visit to the mall extra fun for the wee ones and to
give a well-deserved break for their parents! At the Pine Centre
play area, located just inside of the mall’s main entrance, kids
can play with other kids while parents can take a breath,
have a coffee or a snack and visit with other parents. The play
area is just another way that Pine Centre creates a sense of
community for all visitors, regardless of the goods and services
they are shopping for. It sees an average of 1,700 kids a month.
“I put a lot of time into designing this,” said mall manager
Sonya Hunt, a parent and grandparent herself. “I didn’t want
us to be a rural mall; I wanted our urban tastes to be reflected.
I wanted families to be excited about this area, I wanted
interactivity, I wanted a place where parents could sit and take
a rest and let their kids blow off some energy, and have fun.”
Also for the kids, Pine Centre recently upgraded its coin
rides and invites children to the mall for all of the important
season festivities, such as trick-or-treating to mall stores on
Halloween and getting their picture taken with Santa at
Christmas and the Easter Bunny in the spring. This year, there
will be Halloween photo opportunities as well, which will be
a fundraiser for
the Spirit of the
North Healthcare
“Do you know why
Foundation).
i’m so motivated to
“Do
you
know why I’m
make Pine Centre
so
motivated
to make Pine
so family oriented?
Centre so family
Because of the
oriented? Because
of the inspiration
inspiration i get from
I get from the
the public.”
public,” Hunt said.
“I wish you could
- Sonya Hunt
see the things I
get to see being
behind the scenes
in the office. The items lost that have been brought into our
office so the rightful owner can have it back? This community
looks out for each other.”
“
“
“
ABOVE: Photos of the Pine Centre Play area, a place for
parents to relax, and kids to have fun, which helps to
promote a sense of community.
1974
FORTY
October 25, 2014
2014
46
47
fLASh
a Sign Of THE TimES:
Meet the WoMen
BeHinD Pine Centre
ABOVE: A sure sign of changing times in this clipping from the original grand opening
special feature that ran in the Prince George Citizen in 1974.
DiD You knOw?
9. pine centre has half a mile of sidewalks
10. the Highway Overpass was built at a cost of $800,000
Just as the fashions within its tenants’ windows
have changed, so has the landscape of the workforce
inside Pine centre.
ushering the mall into existence was the work of
some forward-thinking men, including Kelfor Holdings Ltd. president James a. Forsythe and vice-president James Kelley and Pine centre manager John
Lemckert.
but this was before the Quiet revolution; before
women had truly begun to flood the workforce and
their employment wasn’t just a nice-to-have secondary income, but a necessity.
today, Sonya Hunt holds that general manager position – a role she’s held in Prince George since 2009.
“the value is [men and women] working together,”
said Hunt, who brought with her to Pine centre an
Mba and nearly a decade in the shopping centre
industry as the former GM for West Park Mall in
Quesnel.
“as society has changed, those changes have been
reflected here,” said Karen cameron, Pine centre’s
marketing director. cameron made the shift to the
private sector in 2014 after more than 15 years of
marketing experience in the public sector, including
with the Northern b.c. yMca.
take a walk through Pine centre today and you’ll
see both men and women sharing the task of making
the mall run smoothly, whether they’re mall administration, business owners, store managers and
staff, security personnel, maintenance techs or guest
services specialists.
Shelley Sivell is one such employee, who has filled
the role of guest services supervisor and marketing
assistant since 2013. Sivell’s background is in performing arts, which just goes to show the shopping
centre industry has opportunities for everyone.
“[Women] have a lot to contribute, a lot to bring
to the table,” said Hunt, who managed to balance the
pressures of the administrative grind with being a
single mother. “It’s about bringing equal value to the
table.”
MORe ThAN A MALL –
ConteSt
October 27 – november 7
with grand prize party november 8
HOw: Listen at 7:20, 12:20 & 4:20 weekdays for the question from the citizens
Pine centre Mall’s 40th anniversary Supplement. then when you hear the cue to
call tell us the correct answer to pick up a $40 Gift card. If you did not get your
copy of the Pine centre Mall’s 40th anniversary Supplement from the citizen on
October 25th be sure to get your extra copy at customer Service in the mall.
gRanD pRize: each of the qualifiers will be invited to come to centre court at
Pine centre Mall on Saturday, November 8th (registration 10am contest starts at
10:30am) and compete in the Pine For Past trivia game.
The Grand Prize Winner will receive a
$2,014 gift Card to Pine Centre Mall.
all qualifiers be sure to study the Pine centre Malls citizen Supplement.
BROUgHt tO YOU BY:
Pine centre Mall & 101.3 the rIver
CoMMuNITy CulTuRE
“Shopping centres are places people like
community. the mall also assists local charito go not just because of the stores, but
ties with fundraising by donating at least
because of the atmosphere. “
$5,000 in gift cards annually that can be used
those were the words of Pine centre Mall’s as part of a silent auction or as door prizes.
first manager, John Lemckert, and they are as
“It’s a destination for the region,” said
true today as they were 40 years ago.
marketing director Karen cameron. “It’s a
“Local clubs, organizabusiness, but it’s also a
tions and community
community centre.”
groups will be constantly
the mall is full of memoinvited to use the atries, whether they’re of
“it’s
a
destination
tractive mall facilities
getting photos taken on
for their convenience to
Santa claus’s knee or with
for the region.
raise funds – to inform
the easter bunny or going
it’s a business,
the community of what
store to store trick-orthey’re doing and to hold
treating on Halloween.
but it’s also
meetings, dances and
did you get your first job
a community
fairs,” Lemckert said.
at Pine centre? Were you
take a walk through
there on Nov. 6, 1974? do
centre.”
Pine centre on any
you have any old photos to
given day and you’ll come
share? Pine centre wants
across booths for local
to hear your mall memoorganizations raising
ries. Visit www.pinecentre.
money, offering information or providing a
com to travel down memory lane and you
much-needed community service.
could win some great prizes.
Pine centre offers community space free
of charge to help groups connect to the
“
“
Pine For tHe PASt
SalES
Want to shop like it’s 1974?
So how do you know when to save? Keep an
the first shoppers to walk Pine centre’s halls ear on the radio and an eye on Pine centre’s
had 10 days to take advantage of mall-wide
Facebook page (www.facebook.com/pinecensavings.
tre) to learn which store has some great deals
to celebrate the anniversary, the mall is dou- up for grabs.
bling down on opportuniSome of the retailers
ties to catch some great,
confirmed for participation
deep discounts.
include tip top tailors, charnovember 8 marks
November 8 marks the
lie’s Girl, black Sheep Gifts,
the start of 20 days
start of 20 days of flash
bootlegger, d&M Handbags,
sales. that’s almost three
carters Jewellers, HMV, the
of flash sales. That’s
weeks of daily, surprise
body Shop and much more.
sales from a different store.
but when the daily deal
almost three weeks of
“In order for merchants
is announced, you better
daily,
surprise
sales
to participate, they had to
hurry, because these sales
provide a very compelling
are for one day only each,
from a different store.
offer,” said Pine centre genleading to what is shaping
eral manager Sonya Hunt.
up to be the mall’s biggest
and a 40th anniversary means each particiblack Friday yet.
pating merchant is offering at minimum 40 per
“It’s going to be a day to remember,” said
cent off.
Hunt.
“
“
BELOW: From left to right - Shelley Sivell, Keriann Harlow,
Sonya Hunt, Karen Cameron and Deanna Malanowich
SAfETy fIRST
as important as the shopping experience
is at Pine centre Mall, keeping everyone
safe is equally pertinent.
that’s why mall administration regularly
puts everyone through their paces and
practices their emergency plan.
Whether it’s a fire or an active shooter
situation, Pine centre staff and merchants
are looking out for everyone under their
roof.
“We see them more than as just customers,” said mall marketing director Karen
cameron. “they’re in our care.”
this includes performing mall-wide fire
drills during opening hours.
the last one, conducted at the end of
September, was a major success, said general manager Sonya Hunt.
“We had everyone evacuated in less than
six minutes,” she said.
Hunt knows the importance of having a
concrete plan that the local fire department
has signed off on after going through the
experience in Quesnel. Only then, it wasn’t
a drill.
“that’s why I take this so seriously,” she
said.
1974
FORTY
October 27 and 28, 2014
2014
16
WWW.PGCITIZEN.CA | TUESDAY, OCTOBER 28, 2014
1974
FORTY
October 30, 2014
2014
28
WWW.PGCITIZEN.CA | THURSDAY, OCTOBER 30, 2014
1974
FORTY
2014
October 18, 2014
Print Coupon Book - Passport to Savings
Front and Back Cover
1974
FORTY
2014
October 18, 2014
Page 2 , 3
1974
FORTY
2014
October 18, 2014
Page 4, 5
1974
FORTY
2014
October 18, 2014
Page 6, 7
1974
FORTY
2014
October 18, 2014
Page 8, 9
1974
FORTY
2014
October 18, 2014
Page 10, 11
1974
FORTY
2014
October 18, 2014
Page 10, 11
1974
FORTY
2014
October 18, 2014
Page 12, 13
1974
FORTY
2014
October 18, 2014
Page 14, 15
1974
FORTY
2014
Sept 16 to Nov 28, 2014
Signage - Win a Santa Fe Showcard, Door
Decal, Ceiling Signs, Customer Service
In celebration of
our 40th Anniversary
we are giving away a
2014 Hyundai
Santa Fe
Win a
2014 Hyundai
Santa Fe
Enter at
www.RIDEAWAYINASANTAFE.com
SPONSORED BY
pinecentre.com
Customer Service Sign
1974
FORTY
2014
Oct 1 to Nov 28, 2014
Signage - Win a Trip/Passport to Savings
Showcard, Customer Service, Draw Box
Donate $5 to
Prince George
Big Brothers Big Sisters
and you will receive your
Passport to Savings
with an entry to win a
Trip for Two to Puerto Vallarta!
Receive up to $1974 in savings from Pine Centre Mall merchants.
Only 2014 copies printed.
One Passport per person.
We did it in 1974!
And today we are giving away another trip for two to
Puerto Vallarta including round trip airfare and
one week accommodations at a fabulous Mexican resort.
Big Brothers Big Sisters
will be at Pine Centre Mall
collecting donations for the
Passport to Savings on
October 10 and 11
Donated by UNIGLOBE Sunburst Travel.
Winner drawn on November 28, 2014.
Find your entry form at the back of the Passport to Savings booklet.
One entry per person.
®
pinecentre.com
1974
FORTY
2014
September 16 to Nov 8, 2014
Signage - Peter Pine
Showcard
1974
FORTY
2014
Showcard 3-Tier
October 1 to Nov 8, 2014
Signage - 40th Party
Showcard, Customer Service, Door Decal,
Ceiling Sign
40th
Birthday
Party
Centre Court
10am – 1pm
Enjoy great prizes
and giveaways!
Party snacks for everyone!
And share your favourite
Pine Centre memories with
our roving reporters
from PCTV.
SPONSORED BY
®
pinecentre.com
40th
Birthday
Party
40th
Birthday
Party
Centre Court
10am – 1pm
Enjoy great prizes and giveaways!
Party snacks for everyone! And share your
favourite Pine Centre memories with our
roving reporters from PCTV.
Centre Court
10am – 1pm
SPONSORED BY
®
pinecentre.com
Ceiling Sign
Enjoy great prizes and
giveaways! Party snacks for
everyone! And share your
favourite Pine Centre memories
with our roving reporters
from PCTV.
SPONSORED BY
®
pinecentre.com
Door Decal
1974
FORTY
Signage - TV Trivia
2014
Win a $2014 Gift Card
from Pine Centre Mall
Enter in mall
and at CKPG.com
from November 8 to 28.
Watch CKPG for details.
Grand Prize winner will be
announced on November 28
along with the grand prize
winners of the Hyundai Santa Fe
and Trip to Puerto Vallarta!
pinecentre.com
1974
FORTY
Signage - Radio Trivia
2014
Play 40 Years
of Trivia and WIN!
Pick up your copy of the Pine
Centre Mall 40th Anniversary
Supplement at Customer Service
to find answers to the Trivia
Question of the Day.
Then from October 27 to
November 7 listen to
99.3 The Drive
and 101.3 The River
for the 40 Years of Trivia
Contestants who correctly answer the 40 Years of Trivia
questions will receive a $40 Pine Centre Mall Gift Card
and be invited back to the mall on November 8 to play
the Pine is Right contest for a chance to win a
$2014 Pine Centre gift card.
Play 40 Years
of Trivia and WIN!
pinecentre.com
Pick up your copy of the Pine
Centre Mall 40th Anniversary
Supplement at Customer Service
to find answers to the Trivia
Then from October 27 to
November 7 listen to
99.3 The Drive
and 101.3 The River
for the 40 Years of Trivia
Contestants who correctly answer the 40 Years of Trivia
questions will receive a $40 Pine Centre Mall Gift Card
and be invited back to the mall on November 8 to play
the Pine is Right contest for a chance to win a
$2014 Pine Centre gift card.
pinecentre.com
22x28 Showcard
1974
FORTY
Signage - Flash Sales
2014
1974
FORTY
2014
Sept 16 to Nov 28, 2014
Collateral - Buttons
1974
FORTY
2014
Sept 16 to Nov 28, 2014
Digital - Online Webslide “40th”
PCM Web North Entrance.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20North%20Entrance.jpg[2015-05-26, 5:15:45 AM]
1974
FORTY
2014
Sept 16 to 18, 2014
Digital - In Mall TV Card Nostalgia Lounge
1974
FORTY
2014
Sept 16 to 18, 2014
Digital - Online Webslide Nostalgia Lounge
PCM Web Nostalgia Lounge Opening.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Nostalgia%20Lounge%20Opening.jpg[2015-05-26, 5:15:25 AM]
1974
FORTY
2014
Sept 16, 2014
Digital - Online Evite Nostalgia Lounge
1974
FORTY
2014
Sept 16 to Nov 28, 2014
Digital - In Mall TV Card Santa Fe Win
1974
FORTY
2014
Sept 16 to Nov 28, 2014
Digital - Online Webslide Santa Fe Win
PCM Web Hyundai Giveaway.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Hyundai%20Giveaway.jpg[2015-05-26, 5:16:01 AM]
1974
FORTY
2014
Sept 16 to Nov 8, 2014
Digital - In Mall TV Card Peter Pine
1974
FORTY
2014
Sept 16 to Nov 8, 2014
Digital - Online Webslide Peter Pine
PCM Web Selfie.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Selfie.jpg[2015-05-26, 5:12:30 AM]
1974
FORTY
2014
Oct 1 to Nov 28, 2014
Digital - In Mall TV Card Win Trip/Passport
1974
FORTY
2014
Oct 1 to Nov 28, 2014
Digital - Online Webslide Win Trip/Passport
PCM Web Passport to Savings.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Passport%20to%20Savings.jpg[2015-05-26, 5:15:08 AM]
1974
FORTY
2014
Oct 1 to Nov 8, 2014
Digital - In-Mall TV Card 40th Party
1974
FORTY
2014
Digital - Online Webslide 40th Party
PCM Web Birthday Party.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Birthday%20Party.jpg[2015-05-26, 5:16:34 AM]
1974
FORTY
2014
Oct 15, 2014
Digital - Evite 40th Party
1974
FORTY
2014
Digital In-Mall TV Card Radio Trivia
1974
FORTY
2014
Digital Online Webslide Radio Trivia
PCM Web Radio.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Radio.jpg[2015-05-26, 5:14:45 AM]
1974
FORTY
2014
Oct 1 to Nov 28, 2014
Digital In-Mall TV Card Flash Sales
1974
FORTY
2014
PCM Web Flash Sales.jpg (JPEG Image, 991 × 1573 pixels) - Scaled (71%)
Oct 1 to Nov 28, 2014
Digital Online Web Slide Flash Sales
http://downloads.southhillgraphics.ca/PineCentre/Shelley/PCM%20Web%20Flash%20Sales.jpg[2015-05-26, 5:16:18 AM]
1974
FORTY
Oct 1 and Nov 1, 2014
Digital Online Eblast
2014
October Newsletter.jpg (JPEG Image, 682 × 1494 pixels) - Scaled (75%)
November Newsletter.jpg (JPEG Image, 682 × 1751 pixels) - Scaled (64%)
http://downloads.southhillgraphics.ca/PineCentre/Shelley/October%20Newsletter.jpg[2015-05-26, 5:16:51 AM]
http://downloads.southhillgraphics.ca/PineCentre/Shelley/November%20Newsletter.jpg[2015-05-26, 5:17:10 AM]
1974
FORTY
2014
Sept 16, 2014
Social Media - Facebook
1974
FORTY
2014
Sept 19, 2014
1974
FORTY
2014
Sept 25, 2014
1974
FORTY
2014
October 2, 2014
1974
FORTY
2014
October 7, 2014
1974
FORTY
2014
October 8, 2014
1974
FORTY
2014
October 9, 2014
1974
FORTY
2014
October 9, 2014
1974
FORTY
2014
October 9, 2014
1974
FORTY
2014
October 10, 2014
1974
FORTY
2014
November 3, 2014
1974
FORTY
2014
November 5, 2014
1974
FORTY
2014
November 6, 2014
1974
FORTY
2014
November 8, 2014
1974
FORTY
2014
November 8, 2014
1974
FORTY
2014
November 8, 2014
1974
FORTY
2014
November 9, 2014
1974
FORTY
2014
November 10, 2014
1974
FORTY
2014
November 10, 2014
1974
FORTY
2014
November 12, 2014
1974
FORTY
2014
November 12, 2014
1974
FORTY
2014
November 13, 2014
1974
FORTY
2014
November 14, 2014
1974
FORTY
2014
November 15, 2014
1974
FORTY
2014
November 15, 2014
1974
FORTY
2014
November 16, 2014
1974
FORTY
2014
November 17, 2014
1974
FORTY
2014
November 18, 2014
1974
FORTY
2014
November 19, 2014
1974
FORTY
2014
November 20, 2014
1974
FORTY
2014
November 21, 2014
1974
FORTY
2014
November 22, 2014
1974
FORTY
2014
November 23, 2014
1974
FORTY
2014
November 26, 2014
1974
FORTY
2014
November 28, 2014
1974
FORTY
2014
November 28, 2014
1974
FORTY
2014
November 28, 2014
1974
FORTY
2014
November 28, 2014
1974
FORTY
2014
November 29, 2014

advertising summary

Transcription

Similar documents

Santa is heading South

File

Please join us on Facebook: www.facebook.com/einsteinaward

knotty pine wood species

www.IndigoCenters.com West Oaks Mall | Houston, Texas

Pine Trestle Work Table

• $25 OFF each Tuxedo (Tuxedos starting at $49.95) (Calvin Klein

TAC Update 2/19/16

Universal Media Greenspoint Mall Houston, TX

WIREGRASS COMMONS MALL Dothan, AL