eyewitne eyewitnes - Maryland Optometric Association

EYEWITNESS
NEWS
EYEWITNESS
EYEWITNESS NEWS
NEWS
December
2014
December
2014
December
December
2014
2014
Annual
Print
Edition
Annual
Print
Edition
Annual
AnnualPrint
PrintEdition
Edition
ANOTHER
ANOTHERSUCCESSFUL
SUCCESSFUL
ANOTHER
SUCCESSFUL
ANOTHER
SUCCESSFUL
MOA
MOACONVENTION
CONVENTION
MOA
CONVENTION
MOA CONVENTION
Maryland
MarylandOptometric
OptometricAssociation
Association
Maryland
Optometric
Association
POPO
Box
Box
350,
350,
Stevenson,
Stevenson,
MD
MD
21153
21153
Maryland
Optometric
Association
POT:Box
350,
Stevenson,
MD 21153
T:
(410)
(410)
486-9MOA
486-9MOA
(9662)
(9662)
F: F:
(443)
(443)
378-8845
378-8845
PO Box
350,
Stevenson,
MD 21153
T: www.MarylandOptometry.org
(410)
486-9MOA
(9662)
F:
(443)
378-8845
www.MarylandOptometry.org
T: (410) 486-9MOA (9662) F: (443) 378-8845
www.MarylandOptometry.org
www.MarylandOptometry.org
Leadership
OFFICERS
2014-2015
President-Elect Andrew
Morgenstern, O.D.
Left to Right: President Tracie King, O.D., 1st Vice President Lamont Bunyon, O.D., AOA Trustee,
Greg Caldwell, O.D., 2nd Vice President, Byran Rogoff, O.D., Secretary/Treasurer, Jennifer Kungle,
O.D., Past President, John L. Burns, O.D.
SOCIETY PRESIDENTS
COMMITTEE CHAIRS
Western Maryland
Optometric Society
President Jeffrey Poland, O.D.
Eastern Shore
Optometric Society
President Whitney Fahrman, O.D.
Anne Arundel County
Optometric Society
President Kevin Johnson, O.D.
Greater Baltimore
Optometric Society
President Jeremy Goldman, O.D.
Central Maryland
Optometric Society
President Mesheca Bunyon, O.D.
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Education Committee
Chair
Francisco Burgos, O.D.
Young OD Committee
Chair
Dean Gogerdchi, O.D.
MOA PARNTERS
Tracie King, O.D.
President's Message e
This is an exciting time for Maryland optometrists. One hundred years ago our
profession was legitimized when the State passed its first optometry law. It took many
years, several bills before the legislature and strong advocacy by our predecessors
before Maryland became the 32nd state with an optometry law on the books.
Progress in Maryland has historically been slow for the profession of optometry, but
not anymore! While we've come a long way and have made significant strides, I want
you to know that we are just getting started.
Healthcare reform has highlighted the importance of eye and vision health as an
essential part of a patient's overall health. As primary eye care doctors, optometrists have an integral
part to play in healthcare reform and the State, public and private insurers know it -- even medicine. The
time has come to move the practice of optometry forward in Maryland, so we can do our part to
improve the health of Maryland citizens. Together we can improve the practice of optometry, but it will
require your help.
Read more about our legislative goals and please be a part of the solution to overcome the challenges
we see in practice here everyday in Maryland. Consider joining a committee in the new year and
volunteer some of your time to accomplish our common goals. To get involved, please contact us at
[email protected].
Sincerely,
Tracie King, O.D.
Is There A Doctor On Board?
W at do you do wh
Wh
w en you're cruis
i ing at 36,000 fe
is
f et and you hear the
announcement,
t "We
t,
W have a medi
We
d cal emerg
di
r ency;
rg
y Is there a doctor on board?"
y;
By Tracie King, O.D.
No it is not an episode of prime time TV. I was flying with my husband, mother-in-law, and 8 month old
to Fort Myers, Florida. We were going on vacation to see Grandpa and Grammy and play at the beach.
In flight, I observed the crew attending to a passenger for several minutes. There was some commotion,
but I was several rows back and could not hear what was happening. Then the announcement: "Is there
a doctor or nurse on board? We have a medical emergency. Please see the flight attendant to assist.
Standby."
I stood and proceeded forward. To be honest, I was nervous. As you know, I'm not an ER attending, I'm
an O.D. I reached the flight attendant and was informed a passenger was acting strangely and was not
responsive to questions from the crew. Another physician on board also came forward to assist. We
worked together to question the passenger, and to assess and manage the problem. We discovered
the passenger had a medic-alert bracelet (not worn, but in her pocketbook), a glucose meter and
glucose tablets. At this time, our fellow passenger was awake but not oriented or responsive. She was
not able to respond to questions, such as when was the last time you checked your sugar or when was
the last time you ate? We worked to assemble the glucose meter in her pocketbook. After several
unsuccessful attempts we were able to obtain a capillary sample of blood and successfully obtained a
blood glucose reading. Her blood sugar was 36.
Now we worked together to try to get some glucose into our patient. She was unable to chew and
swallow the glucose tablets. We worked on getting regular table sugar onto her tongue and down the
(Continued on page 5)
2
Young OD Corner
MOA Young OD Committee Chair, Dr. Dean Gogerdchi
Young OD Chair Dean
Gogerdchi, O.D. & fiancée
Genevieve Bryan, O.D.
The Young OD Committee serves as a resource for newly graduated
optometrists practicing in Maryland as well as established ODs who've long
past their graduation date. We have had several well attended events over the
past year, including happy hours, networking opportunities and outreach
events. Ranging from Ravens Football night in the Canton neighborhood of
Baltimore to the Saturday night mixer in our state capital of Annapolis, there's
always an upcoming event that involves ODs - young and old - getting together
and engaging in the fellowship of our profession.
On the legislative front, several MOA Young ODs
and student members attended AOA Advocacy Day in Washington D.C.
earlier this year. Support for the MOA’s legislative efforts, both in D.C. and
Annapolis, continues to grow. The Young OD Committee is proud to be a
part of that growth and hopes to help continue serving the interests of
Maryland optometrists for many years to come.
If you are interesting in attending the trip to PCO at Salus University, getting
involved with the Young OD Committee or participating in another MOA
committee such as Public Health, please contact Dr. Dean Gogerdchi at
[email protected].
Fun was had by all at the well
attended Annapolis mixer at Fado's
Irish Pub & Restaurant during MOA
Convention 2014
Continuing Education Events
SiB 2015 MOA Solo Pass
Optometry's premier online CE Conference, Seeing is
Believing (SiB 2015), offers up to 20 hours of CE credits.
Register for your solo pass before January 1, 2015 on
www.marylandoptometry.org to receive the special MOA rate
and an Early Bird discount (save up to $110).
Save The Date
Member Early Bird Rate: $25
Non-Member Rate:
$75
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Crossword Puzzle Fun
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Across
Val Kilmer flop
...now you don't.
Trauma can cause this
Spreads like wildfire
Noir, to Henri
Brosnan's first appearance as Bond
What I see in the mirror
Bullock Oscar winner
Largest estuary
How a lab deals with anisometropia
For example, 13 mm
Touch
Kubrick's last film
Overnight flight
Short sight
Feeds the outer retina
Crustacean
Spectacles
Wait to 10 to push
Desert illusion
Three eye parts
Superficial
Color at 1600 Penn.
Medicare agcy
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Down
Branch of physics
Teacher's pet
Wes Craven original
Wilder/Pryor vehicle
Eye account
Lens clock does this
An angry Rutger Hauer
Clooney heated it up with JLo
Make a scene
First
80's rom com with Basinger & Willis
People confuse this with cataract
Latest office technology
Amarillo
Out of focus
Dust cover of the retina
What EMT says before shocking
...on the wall...
Best animal view
Wallpaper of the eye
Mirror sight
Privacy rules
2014 horror flick
620-740 nm
Spring flower
Digital notes for pt. visit
What it takes to tango
4
Is
Is There
There A
A Doctor
Doctor On
On Board?
Board?
(Continued from page 2)
(Continued from page 2)
hatch with some apple juice and water. Most of that ended up on the floor. We were
hatch with some apple juice and water. Most of that ended up on the floor. We were
notified there were medical personnel awaiting our arrival and we would be on the ground in
notified there were medical personnel awaiting our arrival and we would be on the ground in
approximately 7-10 minutes. Our patient remained awake until landing and medical personnel boarded
approximately 7-10 minutes. Our patient remained awake until landing and medical personnel boarded
our flight to provide her care.
our flight to provide her care.
8
8 valuable
valuable lessons
lessons II took
took away
away from
from my
my experience
experience
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Take a few minutes to Google diabetic meters and strips. Have some working knowledge
Take a few minutes to Google diabetic meters and strips. Have some working knowledge
of how these things work together. Every model is different, but if you have the basics, it will save
of how these things work together. Every model is different, but if you have the basics, it will save
you time in a pinch.
you time in a pinch.
Surprisingly, not all diabetics have equipment that is in good working order. We could
Surprisingly, not all diabetics have equipment that is in good working order. We could
not pierce the skin with the dull lancet in her kit to obtain a capillary sample. We had to use a
not pierce the skin with the dull lancet in her kit to obtain a capillary sample. We had to use a
new lancet from another fellow diabetic passenger's kit.
new lancet from another fellow diabetic passenger's kit.
Flight time is much quicker when there is a medical urgency. Just before we heard the
Flight time is much quicker when there is a medical urgency. Just before we heard the
announcement for medical assistance, passengers were informed the decent had begun and we
announcement for medical assistance, passengers were informed the decent had begun and we
would be landing in 30 minutes. We made it to the gate in about 13 minutes. Though we made it
would be landing in 30 minutes. We made it to the gate in about 13 minutes. Though we made it
there in half the time, it was a really long 13 minutes.
there in half the time, it was a really long 13 minutes.
Don't be afraid to be the doctor. Even if it may not be an eye condition, you have more
Don't be afraid to be the doctor. Even if it may not be an eye condition, you have more
training and experience to deal with a diabetic medical emergency than the general public. The
training and experience to deal with a diabetic medical emergency than the general public. The
flight crew was very helpful in assisting with all needs. I didn't have a chance to find out what
flight crew was very helpful in assisting with all needs. I didn't have a chance to find out what
type of physician the other doc was, but he stated that he had no recent experience starting a
type of physician the other doc was, but he stated that he had no recent experience starting a
fluid drip with glucose when we were evaluating how to assist the patient.
fluid drip with glucose when we were evaluating how to assist the patient.
The On-Board medical bag has a ton of stuff in it, but not everything. Surprisingly, it did
The On-Board medical bag has a ton of stuff in it, but not everything. Surprisingly, it did
not have the lancet or glucose meter needed to treat our patient. Sometimes simple OTC sugar
not have the lancet or glucose meter needed to treat our patient. Sometimes simple OTC sugar
packets are the treatment of choice.
packets are the treatment of choice.
Just like at your practice, there is always paperwork -- even for an in-flight medical
Just like at your practice, there is always paperwork -- even for an in-flight medical
assist. Name, license number and licensing state, please.
assist. Name, license number and licensing state, please.
The patient was appreciative of the care received. By the time we deplaned, the patient
The patient was appreciative of the care received. By the time we deplaned, the patient
was doing well with her fluid-glucose drip. She had reported she was nervous about flying and
was doing well with her fluid-glucose drip. She had reported she was nervous about flying and
was feeling nauseous, so she skipped eating before the flight. Ground medical crew was also
was feeling nauseous, so she skipped eating before the flight. Ground medical crew was also
appreciative of our in-flight efforts.
appreciative of our in-flight efforts.
Having your proud mother-in-law on board when you are the doctor for an in-flight
Having your proud mother-in-law on board when you are the doctor for an in-flight
medical emergency, even it the treatment is OTC table sugar...PRICELESS!
medical emergency, even it the treatment is OTC table sugar...PRICELESS!
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Part-Time Optometrist Wanted in Glen
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6
Political Affairs
New Faces Bring New Opportunities
Legislative Committee Chair, Bryan Rogoff, O.D., MBA
Now that the midterm elections and the MOA Convention have passed, it is time to
focus on 2015 and beyond. Many of you may have been surprised by the
gubernatorial, State and federal election outcomes, even concerned about how new
State officials will align with the legislative goals of optometry and healthcare in
general. We may be charting unknown territory, but as the new MOA Legislative Committee Chair, I view
this next four years as an opportunity to start fresh and work with new elected officials to improve the
practice of optometry and thereby imporve access to eye and vision health care services for all Maryland
citizens. The MOA Legislative Committee, its members, supporters and collaborators have been keeping
a keen eye on the political landscape and have been working hard to develop new strategies to keep the
agenda of Maryland optometry in the forefront of State healthcare reform. We have appointed and hired
new talent to join our legislative team and are extremely exicited about changes we hope to facilitate over
the next four years. I would like to personally thank all our members who have contributed to the MOA
PAC, the AOA PAC and the newly established "Protect Our Patients" (P.O.P.) campaign this year. At the
((continued
(c
onti
tin
ti
inued on page 8)
8
recent MOA Convention alone, we raised over $20,000.
2014 Supporters
GOVERNOR
($1,000+)
Dr. Robert Stutman
Dr. Jo Anne Brilliant
Dr. Irwin Azman
Dr. Jeffrey Poland
Dr. Helen Hooper
Dr. Thomas Azman
DONATE NOW!
SENATOR
www.marylandoptometry.org
($500-$999)
Dr. Jerold Wassel
DELEGATE
($365-$499)
Dr. Marilyn Budner
Dr. John Burns
Dr. Kevin Johnson
Dr. Elliott Klonsky
Dr. Dana Taylor
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Dr. Carl Waxman
Dr. Timothy Madgar
Dr. Dana Greiss
Dr. Martin McGinn
Dr. Elizabeth McGinn
Dr. Brian Manspeaker
Dr. Ronald VanRoekel
Dr. Eric Walker
Dr. Chika Ojukwu
Dr. Kevin King
Dr. Andrew Servinsky
Dr. Paul Heyman
Dr. Frank Weidema
Dr. James Nickol
Dr. Kevin Johnson
Dr. Nina Nghi N Doyle
Dr. Sanford Cohen
Dr. Jacalyn Ely
Dr. Christine King
Dr. Jennifer Kungle
Dr. Aaron Weinstein
Dr. Melinda Weinstein
Dr. Jeremy Goldman
Dr. Whitney Fahrman
Dr. Stephen Flemke
Dr. Brian Woolf
Dr. John Lynch
Dr. Robert Dobrusin
Dr. Ray Atcherson
Dr. Howard Woolf
Dr. Rose Susel Lucente
Dr. Thuy Mong Vu Strong
Dr. Diane Serex-Dougan
2014 Supporters
PRESIDENTIAL
($1000+)
Dr. Tracie M King
Dr. Robert S Stutman
Dr. Jeffrey A Poland
CONGRESSIONAL ($500-$599)
New Faces Bring New Opportunities (Confinued from page 7)
Dr. Jo A Brilliant
For better or worse, optometry is a legislated profession and your
contribution is imperative for the AOA and MOA to maintain and
enhance the profession's future sucess in the ever-changing
landscape of healthcare reform.
Dr. Richard C Edlow
Dr. Jennifer J Kungle
Dr. Helen Hooper
DOLLAR-A-DAY
($365)
Dr. John L. Burns
I ask those who have contributed, to view your donation not as
Dr. Sanford Cohen
charitable cause, but as an investment in our future. For those of you
Dr. Jacalyn Ely
who believe your contribution or membership does not make a
difference, I want to tell you first hand, "YOU ARE WRONG!" This has
CAPITAL CLUB
($200-$499)
never been more true than now. Remember that Rome was not built in
Dr. Nina Nghi N Doyle
a day. It took considerable stratetgic planning, leadership, unity as a
Dr. David Wayne Weiss
nation and the blood, sweat and tears of generations before the great
Dr. John Cunningham Townsend
city came to be. Now is our time to build an empire. As we
Dr. Lila Goodwin
optimistically approach the next four years in Annapolis under a new
Dr. Dana S Taylor
Administation with ambitious legislative goals, we must unite as
Maryland optometrists. Our political success and professional futures, Dr. David Martin Sclar
more than ever, require both money and manpower.
SUPPORTERS
Please consider a donation of just $1 a day to the P.O.P.
Dr. Nancy C Denton Dr. Barry Frank Tilles
campaign for 2015 and don't forget to also support the
Dr. Jeffrey R Kessler
Dr. Alan R Gold
AOA and MOA PAC. For those without the additional
Dr. Karren Reese Daniels
Dr. Paul Brant
capital to financially suppport the work we do to improve
Dr. Lamont Bunyon
Dr. James F Smeriglio
Maryland optometry, please consider investing your time
Dr. Timothy Madgar Dr. Thuy Mong Vu Strong
as a volunteer. Becoming a keyperson and joining our
Dr. A. Douglas Cook Dr. Ronaold VanRoekel
grassroots network is just as valuable as any donation.
As the new Legislative Committee Chair and 2nd Vice
President of this Association, I thank you for your support
and look forward to working with you in the near future.
Please never hesitate to contact me at
[email protected].
Dr. John Lynch
Dr. A. Douglas Cook
Dr. William S Firey
Dr. Paul Heyman
Dr. Derek J Wills
Dr. Dawn Renee Gill
Dr. Shawn M Mudd
Dr. Whitney A Fahrman
Dr. Calvert Ross Bregel, Jr.
Dr. Andrew S Morgenstern
Dr. Wendy S Rothman
Dr. Douglas O Kiessling
Dr. Kevin E Johnson
Dr. Tiffany L Chan
8
2014 MOA Award Winners
Melvin Waxman Award
The Maryland Optometric Association 2014 Melvin Waxman Award
recipient is Jo Anne Brilliant, O.D. The Melvin Waxman Award is given to an
optometrist in recognition of his/her dedicated and loyal service to the
profession and to the MOA.
Dr. Brilliant was presented the award at a special event during the MOA convention
celebrating the 100th anniversary of organized optometry in Maryland. Dr. Brilliant
graciously accepted the prestigious award in the company of family, friends and
colleagues who attended the event, including several members and staff of the Maryland State Board of
Examiners in Optometry, on which Dr. Brilliant serves as president.
Dr. Brilliant has always been a leader. While studying at the Southern College of Optometry, her alma mater, Dr.
Brilliant served as president of Gamma Omicron, the first sorority in optometry. Upon graduation, she went into
practice with her father, eventually taking over the practice in 1993. She has been practicing optometry for 34
years and has been a constant member and strong supporter of the American Optometric Association and MOA.
Dr. Brilliant’s dedication and loyalty to the profession and to both the AOA and MOA are clearly demonstrated by
her years of service as a member of the AOA Contact Lens Section, the MOA Board of Directors and as president
of the Anne Arundel County Optometric Society.
Optometrist of the Year
The Maryland Optometric Association 2014 Optometrist of the Year is Nina
Nghi Doyle, O.D., F.A.A.O. This award recognizes a deserving individual for
performance of outstanding services on behalf of the profession and to the visual
welfare of the public.
Dr. Doyle is from Orange, California where she graduated as a Regents Scholar from the
University of California Irvine with a B.S. in Biological Sciences and a B.A. in English.
She graduated in 2003 from the New England College of Optometry and then completed
a residency in primary care and ocular disease at the San Francisco VA Medical Center. In 2006, she received
the MOA Young OD of the Year award. Dr. Doyle has served on the MOA Board of Directors since 2007, first as
the president of the Anne Arundel County Optometric Society, and later as an officer of the MOA Executive
Committee as Secretary and 2nd Vice President of the Association. She has been a tireless advocate for the
profession and its patients, volunteering countless hours to support MOA and AOA public health outreach
programs. Dr. Doyle serves as the MOA Chair of the Public Information and Public Relations Committee and the
Maryland consultant for the AOA Healthy Eyes Healthy People program in which the state of Maryland has
received a grant seven out of the last nine years. Also, very creative, Dr. Doyle designed the new MOA logo that
debuted at last year’s Annual Convention. Recently appointed to the Maryland Optometric Association
Education Foundation, she will continue to focus on public health as the Foundation’s new President.
Since 2004, Dr. Doyle practices at Crofton Family Eye Care with Drs. Elliott Klonsky and Dana Greiss. She lives
in Millersville, MD with her husband, Dr. Andrew Doyle, an optometrist at the Glen Burnie VA Outpatient Clinic,
and their two young daughters, Ripley and Ryder.
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Young OD of the Year
The Maryland Optometric Associaiton 2014 Young Optometrist of the Year
is Dean Gogerdchi, O.D. The award is given to an optometrist who has been in
practice ten years or less and has shown remarkable skills in serving his/her profession,
patients and community.
After immigrating to the United States with his family at the age of three, Dr. Gogerdchi
grew up in Annapolis, Maryland. Growing up, he developed a close relationship with Dr.
Barry Preiss who ultimately had a positive impact on Dr. Gogerchi’s eventual path to optometry. Dr. Gogerdchi
attended University of Maryland at College Park for undergraduate studies before graduating from Nova
Southeastern University College of Optometry (Nova) in 2012. While at Nova, he earned clinical honors during his
third and fourth years, received the Eschenbach Award for Excellence in Low Vision, and most importantly, he
met his future fiancée, Genevieve Bryan, O.D.
Dr. Gogerdchi currently practices optometry at Federal Hill Eye Care in South Baltimore. He volunteers his time
without hesitation, participating in several public health outreach programs throughout the year to help
Maryland’s underserved patients receive needed eye and vision health care services. An active member of the
MOA, Dr. Gogerdchi has been an invaluable asset to the Association in his current role as Chair of the Young OD
Committee.
V. Eugene McCrary Award
The Maryland Optometric Associaiton 2014 recipient of the V. Eugene McCrary
Award is Ms. Christal Parker Batey. The MOA V. Eugene McCrary Award is presented
to an individual outside the profession of optometry in recognition of his/her significant
contributions to the enhancement of eye care for the citizens of Maryland.
Collaborating with the MOA public health outreach program “Mission 20/20” and the Vision
Service Plan (VSP) Mobile Eye Clinic, Ms. Batey helped bring needed eye and vision care
services to underserved residents of the City of Greenbelt and Prince Georges County
during a weeklong event over the past two years. With more than 25 years of experience in aging services,
organizational development and program implementation and design Ms. Batey have proven invaluable to each
year’s Mission 20/20 outreach event and the citizens it serves. She is the current chairperson for the Prince
George’s County Advisory Committee on Aging and has served as a member of the Advisory Committee on
Aging for Congresswoman Donna Edwards for two terms. Ms. Batey joined the City of Greenbelt as the
Community Resource Advocate for the Greenbelt Assistance in Living (GAIL) Program in 2003, a municipal
health, wellness, case management and counseling program that serving over 1000 residents.
Under Ms. Batey’s leadership, the GAIL Program has won the Maryland Municipal Award of Excellence for a large
city, was a finalist for the National League of Cities Award of Excellence and was named a best practice by the
Maryland Department of Aging. Ms. Batey has a B.A. from George Washington University and a Masters of
Public Administration from the University of the District of Columbia.
PLATINUM
SILVER
Dr. Helen Hooper
Dr. Jeffrey Poland
Dr. David Bittings
Dr. Frank Weidema
Dr. James Nickol
Dr. Timothy Madgar
Dr. Rose Wood
Dr. Erick Gray
Dr. John Lynch
Dr. Francisco Burgos
$1,000+
GOLD
$500 to $999
Dr. Jennifer Kungle
Dr. James Hess
Dr. Paul Brant
Dr. Kevin Johnson
Dr. Nina Nghi N Doyle
Dr. Andrew Doyle
$200 to $499
DOLLAR-A-DAY
$365
Dr. John L Burns
Dr. Jo Anne Brilliant
Dr. Robert Stutman
Dr. Jacalyn Ely
Dr. Sanford Cohen
Dr. Dana Taylor
Dr. Lamont Bunyon
SUPPORTERS
THANK YOU!
FRIENDS
Dr. Elizabeth McGinn
Dr. Thuy Vu Mong Strong
Dr. Tracie King
Dr. Ronald VanRoekel
Dr. Whitney Fahrman
Dr. Diane Serex-Dougan
Dr. Rose Susel Lucente
Dr. Eric Walker
10
PRESORT STD
US POSTAGE
PAID
PERMIT 271
TIMONIUM MD
PO Box 350
PO Box 350
Stevenson, MD 21153
Stevenson, MD 21153
(410) 486-9MOA (9662)
(410) 486-9MOA (9662)
www.marylandoptometry.org
www.marylandoptometry.org
OPTIX® COLORS Logo
PROMOTIONAL VERSION
OPTIX®
COLORS Logo
PROMOTIONAL VERSION
PANTONE® BLACK 6 C
C=0 M=0 Y=0 K=100
PANTONE®
BLACK 6 C
R-35 G-31 B-32
20 #231F20
C=0 M=0 Y=0 K=100
R-35 G-31 B-32
#231F20
ar, 233
tracking in Illustrator
20
YELLOW
Y=100
YELLOW
R-255 G-242 B-45
Y=100
#FFF12D
R-255 G-242 B-45
#FFF12D
MAGENTA
M=100
MAGENTA
R-236 G-0 B-140
M=100
#EC008C
R-236 G-0 B-140
#EC008C
BLACK
K=100
BLACK
R-35 G-31 B-32
K=100
#231F20
R-35 G-31 B-32
#231F20
ar, 233 tracking in Illustrator
NOTE:
When using preferred presentation,
NOTE: logo should
field behind COLORS
When
usingaspreferred
presentation,
be printed
PANTONE®
BLACK 6C
field behind COLORS logo should
be printed as PANTONE® BLACK 6C
PREFERRED PRESENTATION
PREFERRED PRESENTATION
GOLD FOIL
PANTONE®
873 C
PANTONE®
BLACK 6 C
GOLD FOIL
PANTONE®
873 C
PANTONE®
BLACK 6 C
4 COLOR PROCESS
4 COLOR PROCESS
MAGENTA
YELLOW
BLACK
MAGENTA
YELLOW
BLACK
4 COLOR PROCESS
4 COLOR PROCESS
MAGENTA
YELLOW
BLACK
MAGENTA
YELLOW
BLACK
4 COLOR PROCESS
4 COLOR PROCESS
MAGENTA
YELLOW
BLACK
MAGENTA
YELLOW
BLACK
Introducing the most breathable
1
Introducing
the
most
breathable
color contact
lens
available
*
color contact lens available1*
MOA
MOANewsletter
Newsletter
contact lenses
contact lenses
THIS
IS
first color silicone
THIS
IS WHY
WHY the
the first color silicone
hydrogel contact lens sets a new standard.
hydrogel contact lens sets a new standard.
UNIQUE PLASMA SURFACE + 3-IN-1 COLOR TECHNOLOGY
UNIQUE PLASMA SURFACE + 3-IN-1 COLOR TECHNOLOGY
Before
Before
PLASMA SURFACE TECHNOLOGY
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PLASMA
SURFACE
TECHNOLOGY
**
Offers superior
wettability
2
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Offers
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wettability
and provides
deposit
resistance
and
provides
deposit
resistance
for consistent comfort from
3†
for
from
dayconsistent
1 to day 30comfort
day 1 to day 303†
After
After
OUTER RING
OUTER
RING
defines the
iris
defines the iris
PRIMARY COLOR
PRIMARY
COLOR
transforms
the eye color
transforms the eye color
INNER RING
INNER
RING
brightens
and adds depth
brightens and adds depth
+
+
To learn more talk to your Alcon sales
To learn more talk to your Alcon sales
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representative or visit MYALCON.COM
Carmen enhanced her look
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NEW
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PERFORMANCE DRIVEN BY SCIENCE
PERFORMANCE DRIVEN BY SCIENCE
™
™
*High Oxygen Transmissible Lenses: Dk/t = 138 @ -3.00D.
^, ACUVUE
^ OASYS
*High OxygentoTransmissible
Lenses: Dk/t
= 138 @
-3.00D.^, PureVision^, Biofinity^ and Avaira^ contact lenses.
**Compared
ACUVUE^ ADVANCE
†
®
®
^ ADVANCE
^, ACUVUE
^ OASYS
^, PureVision
^, Biofi
^ contact lenses.
**Compared
ACUVUE
nity^Multifocal
and Avaira
Lotrafilcon Bto
contact
lenses
tested include
AIR OPTIX
AQUA,
AIR OPTIX
AQUA
and
†
Lotrafi
lcon® B
lenses contact
tested include
AIR
OPTIX
forcontact
Astigmatism
lenses. AIR OPTIX® AQUA, AIR OPTIX® AQUA Multifocal and
®
AIR
OPTIX for
Astigmatism
contact
^Trademarks
are
the property
of theirlenses.
respective owners.
®
^Trademarks
are the property
their respective
Important
information
for AIRofOPTIX
COLORSowners.
(lotrafi lcon B) contact lenses: For daily wear only for near/farsightedness. Contact lenses, even if
Important
information
forare
AIRprescription
OPTIX® COLORS
(lotrafi
lcon
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contact
Forunder
daily the
wearprescription,
only for near/farsightedness.
Contact lenses,
even
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worn
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under Although
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Although
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effects
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occur. To
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patients
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Side effects
mild burning,
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To help avoid these problems, patients must follow the
wear andcontact
replacement
and like
the discomfort,
lens care instructions
provided
by their
eye
doctor.
wear
and replacement
schedule
lens care
instructions provided
by on
their
eye
doctor.
References:
1. Based on
ratio ofand
lensthe
oxygen
transmissibilities;
Alcon data
file,
2013.
2. Based on in vitro measurement of contact
References:
1. Based
on signifi
ratio of
lens demonstrated
oxygen transmissibilities;
Alcon
data
onon
file,
2013.
2. 3.
Based
onSB,
in vitro
angles of unworn
lenses;
cance
at 0.05 level.
Alcon
data
file,
2013.
Eiden
Davismeasurement
R, Bergenske of
P. contact
Prospective
angles
unworn
signifi
cance demonstrated
at 0.05
level.for
Alcon
data on
file,
2013. 3. Eiden
SB, Davis
R, Bergenske
P. Prospective
study ofoflotrafi
lconlenses;
B lenses
comparing
2 versus 4 weeks
of wear
objective
and
subjective
measures
of health,
comfort, and
vision.
study
lotrafilcon
lenses comparing 2 versus 4 weeks of wear for objective and subjective measures of health, comfort, and vision.
Eye & of
Contact
Lens.B2013;39(4):290-294.
Eye
& Contact
Lens.
2013;39(4):290-294.
© 2014
Novartis
2/14
AOC14003JAD-C
See product instructions for complete wear, care and safety information.
© 2014 Novartis 2/14 AOC14003JAD-C
See product instructions for complete wear, care and safety information.
AOC14003JAD-C MOA.indd 1
9 colors available with or without vision correction.
9 colors available with or without vision correction.
11/17/14 3:18 PM