Calgary`s appetite for high-end homes continues to
Transcription
Calgary`s appetite for high-end homes continues to
A D I R E C T E D E D I T O R I A L P U B L I C A T I O N O F C A L G A R Y H E R A L D ’ S S P E C I A L P R O J E C T S D E PA R T M E N T AUTO • • NOVEMBER 21, 2014 LUXURY REAL ESTATE • HOME DECOR • FURNITURE • FA S H I O N & AC C E S S O R I E S Living in Luxury Calgary’s appetite for high-end homes continues to grow I Barbara Livingstone n the new world of Calgary’s luxury real estate market, inner-city condos are competing against suburban estate homes for the hottest piece of a booming sector. Consider this fact: A Calgary businessman just paid $7 million for an estate condominium of 3,809 square feet with an 1,800-square-foot outdoor terrace in The Concord, a new 200-unit project proposed for Eau Claire. It is the highest per-square-foot price ever paid for a condo in Calgary. Concord’s $13-million penthouse, complete with 6,100 square feet of indoor space and another 8,100 square feet of outdoor entertainment space — while still available — has seen lots of buyer interest. If sold, it will beat the record set in May 2012 when a 5,626-square-foot penthouse unit in The River luxury development along the Elbow River sold for $9.5 million. And the just launched 14-storey The XII on the riverfront in Mission is offering 12 condos ranging in size from 2,200 square feet to 3,300 square feet and priced from $2.95 million to $5.8 million, complete with a unique automated parking system. Of course, those prices don’t yet match the almost $38 million a single-family home in Priddis on 97 hectares (240 acres) was listed for this year or the $20 million French chateau-style home for sale just five minutes west of Calgary. In the first 10 months of this year, more than 730 properties worth $1 million plus sold, already more than the 726 sold on MLS in all of 2013, when a record was set. And in what can only be seen as the most luxurious of the luxury housing market — those $3-million-plus properties — there have been 23 sales of resale homes in that same 10-month period, compared to 16 last year, according to the Calgary Real Estate Board. Morrison Homes, builder of the year for 2013 in the Canadian Home Builders Association — Calgary region, was also honoured in the $1 million to $1.5 million category (that’s without land or GST) for its Savannah home in the southeast lake community of Mahogany. Sam Hudson, marketing director for Morrison, says buyers of luxury homes are looking for “amenity” lots — ones that back onto green space, lakefront or have private lake access, providing spectacular views. He gives the example of island lots that have just been released in Mahogany; ridge lots in Legacy; and a new phase in Auburn Bay “that may be the best location on the lake, yet.” “They are buyers that are looking for lifestyle; adding to their quality of life.” That means, he says, a demand for lifestyle spaces like wine grottos, private gyms and media rooms inside the homes, in addition to relaxation and entertainment spaces outside. Stanley Yasin, a Vancouver-based developer who is the managing partner for The XII, says luxury real estate today is not just about granite in the kitchens or bathrooms or a marble fireplace. “Luxury is about the quality of the offering; the lifestyle it offers.” See Luxury Homes, Page Three two LUXURY November 21, 2014 Winter warm-up for wheeled wealth Luxury car owners pamper expensive toys before the snow flies Joel Schlesinger L uxury car owners love their ‘babies’ all year long. But come winter, their six-figure toys need a little extra tender loving care. Whether they’re planning on driving through the winter, or tucking their pride-andjoy away in a toasty garage, owners will pay top dollar to ensure their expensive toys get the royal treatment. “Realistically, they spend about $500 to $1,000 a visit — and that’s just regular maintenance,” says Ted Rozsa, owner of Riegel Tuning, which specializes in maintaining luxury European cars. Most owners bring their vehicle in starting from the beginning of October to the end of November to get ready for winter — and that’s usually just to put them in the garage for the next six months. “A lot of our customers will park their Mercedes and Audis for the winter and drive SUVs in the winter,” adds Rozsa. Still, regular maintenance is required to ensure their vehicle stays in tip-top shape while waiting for warmer weather. The oil and filters are replaced. The gas tank is filled so no moisture can build up during the long layover. A battery charger is even installed so they don’t need a boost come spring, and the tires are filled at 40 to 50 PSI so they stay firm until warmer temperatures arrive. “If they are putting it away for the winter, we also recommend what we call a ‘preserve and protect,’” Rozsa adds. This involves cleaning the car inside and out thoroughly so no harmful residue is on the paint or interior finishing, potentially causing harm over the winter. Yet, while many car owners put their luxury cars away for the winter, a growing number are driving their high-end vehicles all year long, says Zahir Rana, owner of ZR Auto in Calgary. “These days, the newer luxury cars are made to be used year-round,” he says. “People don’t want that normal SUV or truck because they are much more comfortable in a four-door sedan with all the comfort levels of a luxury vehicle.” Many drivers of Mercedes, Audis, BMWs, and even Maseratis and Bentleys keep their vehicles on the road all year, he says. “But exotic cars — like the Lamborghini — typically aren’t driven all year, although I do have one client who is planning to drive his Lamborghini through the winter,” he says. That may sound a bit odd, but driving this famous brand of Italian sports car in the ice and snow isn’t unheard of. In fact, Lamborghini has a winter driving school, Rana says. Of course, luxury vehicles that are driven throughout the year do require a little winter prep. First and foremost, they need a good set of winter tires. Many owners also have remote starters installed. “In European cars, not too many come with remote starters,” he says. These days, owners often want satellite-linked starters that allow them to use their smartphone to fire up their cars. “You theoretically could start your car here in Calgary while you’re in Europe or California using your iPhone.” Other measures involve protecting the exterior from the sand and salt on the icy roads that can damage both the paint and windshield during the winter. For instance, many opt for ClearPlex coating on the windshield to protect against stone chips because cracked luxury auto glass can cost big bucks. Some luxury vehicles require more prepa- ration than others, particularly those that have been imported by the owners themselves. Often, they might need a block heater installed because they have been brought up from the U.S. where very cold starts are not an issue. Yet Rana says many luxury autos are kept cosy in heated garages during the winter, so the need to be plugged in is a rarity. For the most part, however, those who keep their deluxe rides on the road through the winter are driving models made for adverse conditions. These are often all-wheel-drive vehicles, including the sporty Porsche Turbo, which starts at about $170,000. “It’s basically a (Porsche) 911 with allwheel-drive,” Rozsa says. “Those cars are machines on winter roads.” For these drivers, no outlay to ensure their “babies” are ready for the snow is too costly. “It’s really becoming the norm in Calgary with the amount of wealth out there,” Rana says. “People are not shy about buying luxury cars and driving them all year.” Above: Zahir Rana of ZR Auto says more people are driving their luxury autos in winter. Photo, Wil Andruschak DEALERS FOCUS ON COMFORTABLE VISITS, SAFE RIDES Alex Frazer-Harrison I t was not that long ago that if an auto dealership offered free coffee, a comfortable place to sit and promised to wash your car after every oil change, it was considered luxury service. Today, the bar has been set much higher, both in terms of the dealerships themselves and the vehicles they sell. For example, free Wi-Fi can be found almost everywhere, and customer lounges are de rigueur, so dealerships that focus on the luxury market are upping their game. “Our luxury customers are looking for a different experience,” says Mike Hofer, general sales manager with Hyatt Infiniti. “They want to be able to come into the same kind of luxury atmosphere that they’d get from a high-end hotel or restaurant. They want to be acknowledged and know that their business is appreciated.” Hofer says it’s often the little touches that spell out luxury. In Hyatt Infiniti’s case, for example, the front entrance doesn’t lead directly into the showroom, but into a reception area. And customers who need to wait while their vehicle is serviced have access to a big-screen TV for entertainment and to workstation areas if they need to stay in touch with the office. “For a lot of people, their time is so valuable … they need to feel like their time isn’t being wasted,” says Todd Richardson, general manager and dealer principal of Lexus of Royal Oak, a newer dealership that not only has a dedicated barista, it’s also partnered with a local spa to offer on-site services such as pedicures and manicures. And, for customers who just don’t have time to come in for maintenance, the dealership offers a door-to-door valet service. LUXURY “The dealerships and the manufacturers are always trying to one-up each other,” Richardson notes. “We are always trying to strive to look the best we can in front of the customer’s eye.” The luxury experience and the understanding that time is money for many busy Calgarians also extends to how customers interact with sales staff. Woodridge Ford Lincoln established a separate showroom for its luxury Lincoln models, and general manager Travis Eade says while all his sales staff are well-versed in Lincoln, only a select few have achieved certification as Lincoln specialists. “Many times you walk into a car dealership and you find the person selling the product maybe doesn’t know as much as the customer does,” says Eade. “Customers are very well-educated today and have done a lot of research and know what they’re looking for.” For Steve Normore, general manager of Lexus of Calgary, luxury stands for comfort, both in the showroom and in the vehicles themselves. “A lot of people, when they think of luxury, they think of the automobiles … but it’s so much more than that,” he says. “Luxury … is basically about removing, or trying to remove, all the inconveniences associated with purchasing or servicing the car.” Lexus of Calgary offers massage chairs and an on-site barista, and the valet service is personalized so if a customer has their vehicle parked in an underground parkade downtown, an employee from Lexus of Calgary will collect it, take it to the dealership, and return it (washed, of course) to the same parkade to be retrieved by the client. “Calgary is a busy city and any time we can remove inconvenience, it’s greatly appreciated,” says Normore. As for the vehicles, a common thread among dealerships is that today’s driver views safety and technology as priorities in luxury automobiles. “I think safety is a piece of luxury people will afford themselves,” says Simon Clarke, sales manager with the new car department at Lone Star Mercedes-Benz. “Luxury has many facets; it’s the highest level of safety, performance and convenience in the case of (access to on-board) infotainment.” For example, the latest Mercedes-Benz S- and C-class models have a steering-assist feature that, Clarke explains, “locks onto the car in front of you using a system of aligned radars and cameras … the car will actually steer itself.” He says luxury vehicles are often ahead of the curve; features such as back-up cameras and blind-spot monitoring are quickly becoming standard, but luxury cars got there first. The same goes for on-board infotainment systems that can connect to Facebook or read out your email. Some high-end vehicles even allow finetuning of the suspension and steering to fit the preferences of the driver. “With Infiniti, you can program up to four drivers and how they want their car to act and drive,” says Hofer. “You can program the car how you want it to operate, ride and perform … that’s the next level of luxury.” Richardson agrees that driver comfort remains a major consideration. “People really like the air-conditioned seats in some of our Lexus models,” he says. “Some people will buy a Lexus just because of that!” Above: A customer receives a complimentary pedicure while enjoying a coffee during a service visit. Photo, Wil Andruschak luxury was developed by the calgary herald’s special projects department in collaboration with participating advertisers to promote awareness of this topic for commercial purposes. The calgary herald’s editorial department had no involvement in the creation of this content. zx Project co-ordinatorS: DARREN OLEKSYN AND KELLY ZENKEWICH zx design: NS DESIGN AND CHARLENE KOLESNIK zx Advertising inquiries: 403-235-7168 November 21, 2014 LUXURY three It’s all about adding some bling Today’s luxury homes spare no expense when it comes to the latest and greatest amenities Joel Schlesinger I f you can dream it, they can design, build and install it. Today’s luxury homes have everything a person can dream of — and then some. From workout facilities to woodworking rooms, steam showers to steam ovens, the choices for stacking and packing in the luxury are endless. “The limit is your imagination,” says Nicole Henson, marketing director with McKinley Masters, a luxury homebuilder in Calgary. No space is left bare of the latest and greatest technological innovation and convenience — and, of course, leisure. “People are going really wild in terms of entertaining in their homes,” she says. “It’s all about accommodating any need for entertainment that they would go outside the home to do traditionally.” Home theatres have been a mainstay for a number of years, but many homeowners are moving away from designing dedicated theatre rooms with row seating, although some still want that extravagance. “Media rooms depend on the size of the house,” says Kevin Mullen, president of Empire Custom Homes in Calgary. “TVs are still very important in many of our clients’ lives, but they’re now much more unobtrusive.” Instead of that dedicated theatre room, many choose big drop-down screens in the great room or basement entertainment room. The speaker systems are fully integrated throughout the home, able to play different music at the same time in different rooms — and every movie, album and TV show is at the tip of a finger via tablet or smartphone control. Automation is standard these days with curtains and blinds, lighting, heating and cooling also controllable from a handheld device. Of course, kitchens are often where homeowners lay out the biggest expenses for the latest in convenience. “The kitchen is the heart of the home, where families take the time to sit and talk so it doesn’t just add monetary value, but adds value by bringing families together,” says Lisa Stinson, vice-president with Astoria Homes in Calgary. Some of the cutting-edge amenities you’ll find in a newly designed and built luxury kitchen are a six-burner gas stove, dual ovens, warming drawers, dual dishwashers and steam ovens. “People are doing a combination of a traditional wall oven with a steam oven,” Henson says. “These are replacing microwaves and can do everything that you’d do in a traditional oven, plus many other things like making a hardboiled egg.” Yet the appliances — like all other amenities — are recessed to blend with the overall style and theme of the home. “Everything is being tucked in,” Henson says. “It just looks like millwork, but there is in fact a dishwasher or a fridge embedded there.” While kitchens are a focus for many homeowners, so too are the bathrooms — particularly the master ensuite. “Bathrooms are the size of living rooms,” Henson says. Owners want freestanding porcelain bathtubs surrounded by in-floor lighting along with radiant heating, creating a spa-inspired sanctuary from the bustle of city life. “We are even installing televisions in the mirror that when turned off, you wouldn’t even know they’re there,” she says. Closets are also getting bigger. They’re more than just walk-ins now, Mullen says. “One of the trends for our luxury homes is people are spending a lot more money, effort and detail on their closets than they have before so they have dedicated tie storage, dedicated belt storage and shoe storage,” he says. “It’s much more organized; as much thought and detail goes into a closet as does any other room in the house.” Some homeowners spend as much on millwork for their closets as they do in their kitchens — tens of thousands of dollars’ worth of cabinetry. What this adds up to is an additional room Above: McKinley Masters custom-designed home entertainment area and bar. Photo, Mel Buschert Left: A home woodworking shop. Photo courtesy, McKinley Masters luxury homes: ‘Calgary is looking for this’ In The XII there are only 12 condos on 14 floors — 10 condos on their own floor and two suites that are two storeys each. That means privacy, security and the luxury of “not having neighbours.” “There is only one unit per floor as opposed to 10 people on a floor. That is living, rather than existing, in a place that is finished very nicely,” says Yasin. And the technology of the complex — homeowners will drive their vehicles into for the couple — where they can get dressed, do hair and makeup, or just relax in a comfy chair. And while many luxury homeowners are looking for comfort, convenience and a general sense of opulence, others seek to do right by the planet — no matter the cost. “We do get clients for whom the environmental element is very important, so those people will go through great lengths to incorporate Earth-friendly elements in their homes,” Henson says. “We even have clients who have been looking into solar panels that can feed back to the grid even though that technology doesn’t exist with our power system now.” Many others seek out reclaimed wood and real stonework from local sources while others scour the world to find that one-of-kind artisan-crafted fixture, or even a priceless painting to be the focal point of a room. “Things are getting more whimsical. Instead of playing it safe and going with trends, they’re going with what they love,” Henson says. “Today’s homes are really being tailored to their owners’ imaginations.” the garage, walk straight into the lobby and the private elevator to their floor, while their car automatically drops below and essentially parks itself — is also part of luxury living. “Our research has shown Calgary is looking for this. It is clear to me that many in the community surrounding the project — in Mission, Roxboro and Mount Royal — whose homes may have been damaged by the flood, are ready to get out of single-family homes but want to stay in the neighbourhood.” At The Concord, where $60 million in sales have already been recorded (40 per cent of the units have been sold, well ahead of schedule) the majority of purchasers have been Calgarians who don’t necessarily spend all their time in Calgary. “They are snowbirds who spend winters somewhere warm and want to downsize without sacrificing the features of their estate home or give up their toys,” says Concord sales executive Katy Tansley. And while they are ready to downsize, they do want space, luxury finishes and privacy, which Concord offers, including private elevator service and private garages. “These are people used to high-end finishes in their homes, in the hotels they stay in and that’s why in planning this project, no expense was spared,” adds sales executive Stephanie Yen. The award-winning Savannah in Mahogany Trust your new luxury estate home in Mahogany or Auburn Bay to Calgary’s 11-Time Builder of the Year. LUXURY LAKEFRONT ESTATE HOMES FROM $1.3M TREVOR WINDJACK 587.352.5707 | 222 MAHOGANY MANOR SE [email protected] LUXURY November 21, 2014 Calgary’s sophisticated shoppers spoiled for choice Meghan Jessiman L et’s be honest: Calgary’s shoppers have never really been hurting for access to luxury goods. Retailers realized early on that Calgary’s “Texas north” nickname translated to money to spend and an insatiable hunger for designer goods. We still like our polar fleece and North Face gear (we are mountain people, after all), but the large population of oil and gas execs and those who “do lunch” regularly sure like to turn it out when it comes to getting dressed. Even during economically troubled years, Calgarians still manage to keep themselves in shoes — and very nice red-soled ones, at that. What Calgary has been lacking for the past few years, however, was a sense of competition within the luxury retail realm. If one wanted to add some Balmain or Balenciaga to their closet, Holt Renfrew was pretty much the only player in town bringing the big name labels to the party. Don’t get us wrong, a visit to Holt’s is always a pleasure, but competition in the marketplace is what makes retailers up their game and deliver the goods. Not just in terms of the latest offerings from Chanel, but also on the customer service front. The arrival of American department store Nordstrom in Calgary back in September has provided this city with just that: a little healthy competition. Wandering through the new Chinook Centre location of the Seattle-based luxury store (its first location outside of the United States in the company’s 113-year history), one thing quickly becomes clear: shopping here is all about service. And for Calgary shoppers, that’s a good thing. With shopping enhancements such as its beauty concierge, complimentary personal shopping services and shoelace-tying lessons in the children’s department, Nordstrom has certainly brought the heat with its customer service. “We think highly of both Holt Renfrew and the Hudson’s Bay Company, so we have to focus on being the best Nordstrom we can be,” says Nordstrom spokesman John Bailey. “We know we have to work hard to earn the loyalty and business of customers here in Calgary. “We need to stay focused on seeing our business through the eyes of our customers and let them guide us on how to best serve them.” So far, so good. It’s not just the customers who have taken notice of what Nordstrom is bringing to the table, though. Holt Renfrew is more than ready to rise to the occasion in order to maintain its clientele and will be pulling out all the stops to enhance shopping experiences in its Calgary store. On Aug. 28 Holt’s announced that it would be sinking $300 million into a 40 per cent expansion in square footage in stores across the country. The “dynamic growth strategy” of the 177-year-old chain includes focusing on building its flagship stores — including Calgary’s 4th Street S.W. location — into destinations for designer labels that can’t be found elsewhere in the city (or the country, in some cases). The retailer will also be focusing on turning customer visits into lavish days of personalized shopping and indulgence. “We are focused more than ever on our unique position as Canada’s destination for specialty luxury. Canada has a sophisticated luxury customer, and Holt Renfrew has a unique global lens on luxury and fashion,” explains Debra Kerr, divisional vice-president and general manager of Holt Renfrew Calgary. “Our customers are sophisticated, they have discerning taste. They look to us to be their partners in style for their everyday needs and special moments in their lives, based on the relationships that have been built over the years.” This expansion will include the addition of a new 1,000-square-foot “apartment” concept. Essentially a private suite nestled within the personal shopping area, this apartment will offer top customers an “intimate, tailored, luxurious and serene shopping experience.” Other additions in 2015 will include a fullservice licensed restaurant (you need to keep your blood sugar up if you’re going to shop until you drop) and special touches such as scotch and whisky tastings and cigar rolling over in the menswear department. The Hudson’s Bay Company is playing coy about how exactly it is planning to compete with the likes of Holt Renfrew and Nordstrom. However, the $2.9 billion acquisition of the Saks Fifth Avenue chain in July 2013 indicates that HBC is serious about entering the luxury marketplace in Canada and intends to do so in high style. Calgarians never really needed an excuse to go shopping, but with all these luxurious addons and personalized above-and-beyond service standards, high-end retailers are making it more and more difficult to stay away. 1 hig hw ay S A old banff coach road 6t C E PA TT E E ha T R ve A IL st ra th co n bl a vd BLVD bow trail to aspen landing 1/ 1 N O S R westsprings co-op R 85th st sw four TO DOWNTOWN November 21, 2014 LUXURY five well heeled Meghan Jessiman This holiday season all that glitters isn’t gold. Crystal, silver and studs are also at the forefront of fashion. In years past, holiday dressing has been all about the dress, but this year we — along with Lisa Tant, Holt Renfrew’s vicepresident of Exclusive Services (and the former editor-in-chief of Flare magazine) — suggest starting your styling from the bottom up. We caught up with Tant to get her top picks for the statement-making shoes that should definitely be on your wish list. ■ Lace & Laces The decadence is in the details (and of course the signature red sole) when it comes to these stunning lasercut Christian Louboutins. “This sexy shoe would be the perfect fit for a night of salsa dancing. With its lacy cutwork and leather ties, it’s one of the prettiest heels I’ve seen for holiday,” Tant says. Equally alluring whether paired with a beaded mini-dress or a cropped tuxedo trouser, this is an all-around showstopper. $1,295. ■ The X-Factor “Many of us — myself included — plan our holiday look from the bottom up,” admits Tant. “These stunning Gucci heels make a big statement, so pair them with any of your timeless outfits.” Your clothes can be the classics and these colour-blocked beauties will be the twist. $650. PAYMENTS ARE O.A.C. AT 1. 1.5% FOR 48 MONTHS. 2. PRE PAID 85% AND 15% AT MATURITY BASED OFF OF DLA WITH A MINIMUM OF 2 YEAR LEASE FOR PERSONAL USE OR 1 YEAR LEASE FOR BUSINESS USE. 3. 4.99% FOR 96 MONTHS. COST OF BORROWING IS 1. $1,854.72. 2. BASED OFF OF DLA. SEE DEALER FOR DETAILS. 3. $15,495.58. TOTAL OBLIGATION IS 1. $40,465.67. 2. BASED OFF OF DLA. SEE DEALER FOR DETAILS. 3. $72,109.86. 1.2. OFFER APPLIES TO ELIGIBLE CURRENT OWNERS OR LEASEES OF ANY MODEL YEAR 1999 OR NEWER CAR THAT HAS BEEN REGISTERED AND INSURED IN CANADA IN THE CUSTOMER'S NAME FOR THE PREVIOUS CONSECUTIVE SIX (6) MONTHS. 3. OFFER APPLIES TO ELIGIBLE CURRENT OWNERS OF A COMPETITIVE LUXURY VEHICLE YEAR 1999 OR NEWER.PRICES DO NOT INCLUDE GST. ERRORS AND OMISSIONS EXEMPT. VEHICLE MAY NOT BE EXACTLY AS SHOWN. DEALER RESERVES THE RIGHT TO END PROMOTIONS WITHOUT NOTICE. CANNOT BE COMBINED WITH ANY OTHER PROMOTIONS. SEE DEALER FOR FULL DETAILS. ■ What a Stud “Say the name Rockstud and fashion-lovers will instantly equate this eye-catching shoe with style-forward sexiness,” Tant explains of arguably the most coveted footwear design from Valentino. “It’s the perfect choice for everything from dressy jeans for afterwork cocktails, to a little black dress for the office party.” The only trouble will be deciding between a neutral incarnation and fabulously festive red. $995. ■ The Glitterati Comfort and sparkle come together in this striking holiday option from Yves Saint Laurent. “Patent and glitter transform these,” Tant says. Her styling suggestion? “Pair them with a dress and tights — plus rock-and-roll hair and smoky eyeliner—for a night out.” $1,095. ■ In the Buff Going for the extra-long-legged look? Skip the black heels for understated nude. Subtlety doesn’t mean sacrificing any of the sizzle, though, with these stunners by Aquazzura. “You’ll reach for these over and over all year-round,” Tant says. We’ll definitely be asking Santa for a pair. $810. Nov 20 - Nov 22 Extraordinary Watches & Jewellery Exhibited for 3 days only ■ Slip These On If stilettos aren’t exactly your style, comfortable slipper flats can be just as festive. “These rococo beauties are a natural choice with evening trousers and I also love them with a short full skirt,” Tant says of Miu Miu’s whimsical design. The perfect choice for house parties this season. $675. From the top: Miu Miu; Christian Louboutins; Gucci; Valentino;Yves Saint Laurent; Aquazzura. Photos, courtesy Holt Renfrew All shoes available at Holt Renfrew, 510 8th Ave. S.W. holtrenfrew.com www.CalgaryJewellery.com 1201 - 17th Ave SW (403) 245 3131 Open: 9:30 - 5:30 T TO.COM O.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPA AU T TO O.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPA AU T O.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO OM C CMPAUTO.COM MP MPAU AUT TO.C .CO O M C MP 2014 ATS 4 YEAR CADILLAC PREMIUM CARE MAINTENANCE FREE WITH PURCHASE LUXURY 2.0 L TURBO MSRP: $50,335 NOW: $42,300 1 AWD / SUNROOF / CLIMATE CONTROL / 18” PREMIUM WHEELS / 6 SPEED AUTO / CADILLAC USER EXPERIENCE AND NAVIGATION YOU SAVE: $8,035 1.5% FOR 48 MONTHS WITH $2,500 DOWN PAYMENT LEASE FOR $198 B/W FIRST 2 PAYMENTS FREE CG193503 30 TO CHOOSE FROM MOTOR TREND CAR OF THE YEAR ATS 2014 SRX MSRP: $42,715 NOW: $34,988++2 YOU SAVE: $7,727 SALE PRICE BASED ON DLA. CALL DEALER FOR DETAILS. CLIMATE CONTROL / HEATED SEATS / SIRIUS XM SATELLITE RADIO / ON STAR / 6 SPEED AUTO / BOSE 8 SPEAKER SURROUND SOUND /3.6L CG652372 8 TO CHOOSE FROM 2014 CTS NOW: $67,499 3 TWIN TURBO V SPORT MSRP: $80,375 YOU SAVE: $12,876 YOURS FOR $199WK 4.99% FOR 96 MONTHS SUNROOF / CLIMATE CONTROL / CUE + MEDIA CONTROL SYSTEM / NAVIGATION / HIGHWAY SAFETY KIT / DRIVER ASSIST / 3.6L / 420 HORSE POWER CG167768 4 TO CHOOSE FROM J.D. POWER “HIGHEST IN CUSTOMER SATISFACTION WITH DEALER SERVICE AMONG LUXURY BRANDS.” MOTOR TREND CAR OF THE YEAR CTS 403-207-1000 AMVIC LICENSED CMPAUTO.COM 1313 36 St. NE, Calgary, AB, T2A 6P9 P A R T O F T H E K A I Z E N A U T O M O T I V E G R O U P | K A I Z E N A U T O . C O M calgaryherald.com/luxury six November 21,GH 2014 LUXURY Royal VIP perks Happy guests From manicures and pedicures in the Royal Lounge to Lexus Loaners and an exclusive Rewards Program and more, Lexus of Royal Oak is committed to raising the bar in Customer Satisfaction and Ammenities “Incredible service, everyone was really amazing to deal with.” — Lorelei G “Had an awesome experience with my first new car purchase!” — Vivian O SPONSOR CONTENT Lexus of Royal Oak Guests given the Royal treatment A n auto dealership isn’t the first place you might expect to get a pedicure or a manicure, but Lexus of Royal Oak prides itself in surprising people. When it opened in February 2014, Calgary’s second Lexus dealership aimed to set a high bar for luxury, not only in the types of vehicles on the lot, but also in the customer — or guest — experience. “We want to make people feel like they’re a guest in the dealership,” says general manager and dealer principal Todd Richardson. “We have partnered with Edges Salon & Spa, which is down in Crowfoot, and they helped us set up a location here.” The spa is next to the Royal Lounge, where customers can relax with a coffee prepared by the on-site barista. “We’re very proud of our baristas; they take care of our guests and really heighten the experience,” says Richardson, adding that not only does the Royal Lounge have free Wi-Fi, but there are also iPads available to enjoy at the barista counter. So why go the extra mile? After all, Lexus provides plenty of luxury just in the vehicles themselves. “Our brand was built on the foundation of unmatched customer service and we try and expand on that,” says Richardson. “We have a unique rewards program for guests that allows them to earn 10 per cent on parts and service purchases toward their next Lexus purchase, plus they have access to our extensive merchant network where they can save on other things. “If they’re Royal VIP Rewards members they’re also entitled to complimentary Lexus loaners, access to Royal VIP events, detailing with service and stone chip repair during service.” Richardson explains. “We even have a lost key return service and private travel concierge; and enrolment is free for a limited time.” There’s also a large on-site tire storage facility available. Each tire is coded and filed, but the service doesn’t stop there as Lexus of Royal Oak inspects each winter or summer tire before the time comes to reinstall. “We’ll go over the condition of the tires with our guests, and we can even e-mail them a picture of the tire and say this is why they may need to replace it,” Richardson says. “A lot of dealers have gone into tire storage, but it is usually off-site because they just don’t have the facility for it (so) the customer may need to give the dealership anywhere between two days and a week’s notice to get their tires back. They don’t need to worry about that here.” As for the vehicles, the many Lexus models speak for themselves. Lexus promotes the theme of “progressive luxury”: stunning designs with advanced technology and refinements in sportiness. Richardson describes it as the Lexus renaissance. Right now, popular lines include the IS luxury sports sedan, which Richardson says ranks a close second to the always-popular RX luxury sport utility. The IS line, with its 3.5-litre V-6 306 h.p. engine, eight-speed automatic transmission with overdrive, integrated navigation system, glass moonroof, driver seat memory and electronic stability features (that’s just in the base model), is attracting a younger demographic to Lexus. “We’re noticing with the IS it’s coming down into the 40s (age range),” says Richardson. “Calgary is a fairly affluent city compared to a lot of others, but our pricing is still very competitive and it’s often lower than our German competitors, so you get better value.” And these guests have high expectations for customer service, which is met by a management and sales team with years of experience with Lexus. “And we have Lexus technicians with experience of anywhere from eight years up to 22 years,” says Richardson. Drop by Lexus of Royal Oak at 7677 112th Ave. N.W. (conveniently located near Stoney Trail and Country Hills Boulevard), visit lexusofroyaloak.com or call 403-296-9600. Be sure to ask about this year’s December to Remember campaign. This content was produced by the Calgary Herald’s Special Projects department on behalf of Lexus of Royal Oak for commercial purposes. The Herald’s editorial department had no involvement in the creation of this content. 2015 RX350 SPORT DESIGN LEASE PAYMENT $ $ DOWN PAYMENT 396* $0 340* $5000 48 MONTHS *Semi Monthly 2014 ES 350 PREMIUM PKG LEASE PAYMENT $ $ DOWN PAYMENT 323* $0 269* $5000 48 MONTHS *Semi Monthly 2014 IS250 AWD LUXURY PKG LEASE PAYMENT $ $ DOWN PAYMENT 339* $0 285* $5000 48 MONTHS *Semi Monthly Discover our Royal amenities and become a Royal VIP • Earn 10% on qualified qualified purchases purchases toward toward the purchase/Lease purchase/Lease of your your next next Lexus Lexus • Lost Key Key return return service service • Enjoy Enjoy Guest appreciation appreciation bonuses • Loyalty Loyalty Reward Reward Guest Certificates Certificates • Private Private travel travel concierge concierge • Enjoy a manicure or pedicure with every service visit • Complimentary service clean with every service • Complimentary Lexus loaners • Access to our Royal Lounge • Available Barista Service • Dedicated 8 bay Lexus Detail facility • 18 Bay state-of- the-art service facility, • On site off season Tire Storage •Availableexpressserviceforfastmaintenanceservices • Receive invitations to our Annual Lexus Events • Enjoy Royal VIP Merchant Network Discounts • Complimentary Clean w/ Scheduled Service • Windshield Chip Repair *Please see us for further details on offers and incentives. *All payments are semi monthly. Plus GST 48 month lease 20,000km/year 7677 – 112 Avenue NW Just off Stoney Trail NW in the Northwest Automall Sales: (403) 296-9600 | Service: (403) 296-9696 www. lexusofroyaloak.com November 21, 2014 LUXURY No premium seven Younger crowd The MKZ is available in hybrid and regular gas models, but there is no premium added to the hybrid’s price. The brand-new 2015 MKC has been attracting a younger family-oriented demographic to the Lincoln brand, says general manager Travis Eade. SPONSOR CONTENT Woodridge Ford Lincoln Specialists take customer service to new level L incoln. The very name conjures up images of luxury, technology and design esthetics that are a cut above other vehicles on the road. And customers who invest in Lincolns have expectations that go beyond what’s under the hood to the dealership itself. “I think customers demand, and certainly are justified in demanding, the people they deal with know everything about the vehicle,” says Travis Eade, general manager of Woodridge Ford Lincoln Ltd. “Our customers today are very welleducated and have done a lot of research; they know what they’re looking for.” Every salesperson at Woodridge is Lincolncertified, but only a select few — six, to be exact — have passed the rigorous standards to become Lincoln specialists. To become a specialist, not only do you need to know every new Lincoln model inside-out, but you also need to score high on Lincoln’s customerservice survey, Eade says. “It’s much more of an experience than just a customer coming in to buy a car,” he says. “Our specialists are a cut above.” It helps to have quality product to sell. Lincoln’s newest model, fresh out of the gate this past spring, is the 2015 MKC. “This is an entry into the compact sport utility crossover market,” explains Eade. “It competes in a pretty big market with Lexus, Acura, BMW. “The big thing about the MKC is we have over 100 in inventory. The customer has a large selection to choose from — they can pick the colour they want, the options they want, and take it home right away,” rather than having to special-order, he says. It’s the details that make the MKC stand out. This includes standard features such as MyLincoln Touch, a voice-activated system that can be used to call up navigation aids or music, and its 285-h.p. EcoBoost engine. Other interior options include a panoramic moonroof and class-exclusive Bridge of Weir Deepsoft leather seats. “Bridge of Weir comes from Scotland and is used by some of the highest-end automotive manufacturers,” notes Eade. Lincoln is also known for its state-of-the-art safety features such as blind-spot monitoring and a reverse camera. Owners can also download the MyLincoln Mobile app that offers a variety of functions, including the ability to set the remote starter to fire up the MKC at whatever time you choose. “The biggest thing customers give us feedback on is they’re getting more content for less money,” says Eade. “We hear from customers who look at Lexus and BMW and say Lincoln has more technology, more up-to-date technology, and it’s $5,000 less expensive.” Indeed, lease rates on the MKC make its luxury more affordable than many competitors. With a 36-month term at 0.99 per cent, you can lease an MKC for as little as $368 per month, depending on down payment. The MKX sport utility also has a 0.99 per cent lease rate, and 2014 MKZ sedans have lease rates as low as zero per cent. “Lincoln also has incentive programs,” says Eade. “There’s an extra $1,000 incentive if you already have a Lincoln, and if you have another brand there’s a $1,000 ‘conquest’ bonus.” On the service side, Woodridge’s service department has tripled its Lincoln volume over the past five years, says Eade. “We offer special service loaners for our Lincoln customers,” he says. “If you service a Lincoln, you get a Lincoln loaner if required. They’re on site, so you don’t have to go to a rental agency … they aren’t rentals. “Lincoln is doing a lot to raise their brand awareness, and the whole idea is to provide a superior experience to the customer. And that is what we try to do.” To learn more, come down to Woodridge Ford Lincoln at 11580 24th St. S.E., call 403-451-6187 or visit the brand-new website at woodridgelincoln.com. This content was produced by the Calgary Herald’s Special Projects department on behalf of Woodridge Ford Lincoln for commercial purposes. The Herald’s editorial department had no involvement in the creation of this content. OPPORTUNITY KNOCKS. OPEN THE DOOR TO UNCOMPROMISED LUXURY AT A SURPRISING PAYMENT THE NEW 2015 LINCOLN MKC SEIZE THE OPPORTUNITY FROM 368 $ PER MONTH @ 0.99% FWD100A • MSRP $39,940 FREIGHT AND AIR TAX $1,765 AWD100A • MSRP OF $39,940 PLUS $1,765 FREIGHT AND AIR TAX •••••••••••• PLUS •••••••••••• ELIGIBLE CUSTOMERS CAN RECEIVE A $ 1 , 000 2014 LINCOLN MKZ ECOBOOST LOYALTY/CONQUEST BONUS TOWARDS ANY NEW LINCOLN FWD100A • MSRP: $38,460 PLUS $1,850 FREIGHT AND AIR TAX OPPORTUNITY KNOCKS FOR ONLY 37,810 $ FEES INCLUDED • GST REQUIRED OR PAY 318 $ PER MONTH 48 MONTH LEASE TERM @ 0% (3.76% EFFECTIVE RATE) WOODRIDGE LINCOLN 2014 LINCOLN MKX AWD AWD100A • MSRP: $45,890 PLUS $1,850 FREIGHT AND AIR TAX OPPORTUNITY KNOCKS FOR ONLY 46,240 $ FEES INCLUDED • GST REQUIRED OR PAY 428 $ PER MONTH 48 MONTH LEASE TERM @ 0.99% (3.64% EFFECTIVE RATE) (403) 451- 6185 www.WOODRIDGELINCOLN.ca AT DEERFOOT TRAIL AND DOUGLASDALE BOULEVARD ALBERTA MOTOR VEHICLE PLEASE READ. All offers OAC. All factory rebates to dealer. All offers include freight, admin fees and air tax but exclude GST. Lease payments based on 36/48/48 month terms @ 0.99/0/0.99% with downpayments of $5,899/$6,139/$7,099 INDUSTRY COUNCIL LICENSED and driving limits of 16,000 km/yr. Total lease obligation= $27,643 (MKX); $19,147 (MKC); $21,403 (MKZ). Limited time offers. Vehicles may not be exactly as shown. Other conditions apply. Dealer order may be required. See dealer for full details. eight LUXURY Urban access November 21, 2014 Luxury benefits Riverstone of Cranston is adjacent to Fish Creek Provincial Park, one of the largest urban parks in North America. Riverstone residents have full access to Cranston’s Century Hall, the residents’ association’s 22,000-square-foot community hall and 2.8-hectare gated park. SPONSOR CONTENT Riverstone of Cranston Luxury living is available on nature’s doorstep near Fish Creek Provincial Park When it comes to living luxe, it’s all in the details. Riverstone of Cranston is a brand-new river valley estate community from Brookfield Residential, located alongside the scenic Bow River and connected to Fish Creek Provincial Park via 145.6 hectares of environmental reserve. Such communities don’t come along very often, says Jason Palacsko, vice-president of operations. “What makes this an estate community are the added details that go into Riverstone: the entry features, the fencing detail, the large trees, the architectural detailing of the homes, the park spaces,” he says. “We have even created a manmade creek that incorporates the surrounding area of Fish Creek (Provincial) Park.” Riverstone is set apart from the rest of Cranston by natural escarpment, with land gently sloping south by a natural escarpment. The homes showcase several distinct architectural styles, including Prairie, Craftsman, Shingle and French Normandy. Brookfield and its partner homebuilders selected these styles for their timeless, classic features and their ability to contribute to a diverse streetscape. Luxe does not mean cookie-cutter, and you won’t find any of that in Riverstone. Brookfield recently opened seven new show homes from its builder group. These homes, Palacsko says, showcase the possibilities for homebuyers, whether they’re established empty nesters or young families. “We are seeing a number of different demographics, anywhere from first-time buyers who can buy townhomes starting in the $500,000s, to those who want estate homes starting in the $600,000 range to just over $2 million,” he says. Some of Alberta’s top luxury homebuilders have product in Riverstone. In the Willow multi-family line, Calbridge offers luxury villas starting in the upper $700,000s, alongside Brookfield Residential’s own estate townhomes from the low $500,000s. The Landing series features builders Cedarglen and Albi, with Trico coming soon. They start in the mid-$600,000s and feature meticulous design, located next to a green space connecting directly to Fish Creek park. Baywest, Calbridge and Albi contributed to the Preserve series, homes starting in the mid-$700,000s that are surrounded by the natural beauty of the river valley in the heart of Riverstone. And Albi Homes is the exclusive builder of the spectacular Portage series. Backing onto the Bow and Fish Creek park, with lots as wide as 75 feet, these are top-of-the-line estate homes starting at $1.5 million. “We see it as a true partnership with the builders,” says Palacsko. “We’ve had longstanding relationships with each of the builders and we really appreciate what they do and their product offerings are exceptional. We wanted to be aligned with builders that share the same values as Brookfield.” When completed, Riverstone will have 1,100 homes, including multi-family, as one of the last true new river valley communities Calgary is expected to see for the near future. Its location places it only minutes from community shopping and services, as well as the Seton commercial and business hub surrounding the South Health Campus, and a second access to Deerfoot Trail is expected in the near future. But the key to luxe living is in forgetting about traffic and hustle and bustle. Located at the bottom of an escarpment, Riverstone offers that escape. “When you drive down the hill, it doesn’t feel like you’re in the city anymore,” says Palacsko. “In fact, we’re starting to see some buyers coming from outside the city who were living on acreages but are now looking at Riverstone.” Whether it’s buying a new home, or buying a car, part of the luxe experience is in the customer service. Palacsko says whether it’s at the developer end, or the homebuilder end, everyone involved with Riverstone strives to provide prospective buyers with the experience they deserve and expect when they prepare to make such a huge investment. In fact, Brookfield and its building group see homebuyers as partners, not just customers. “It’s important for them to know that if they buy into a Brookfield community, it’s going to be the best place to call home,” Palacsko says. “Our passion for perfection is fuelled by our belief that it’s a privilege to build for you.” For more information about Riverstone and other Brookfield communities, visit livebrookfield.com. To experience the seven newest Riverstone estate show homes, come down to 3 Cranbrook Dr. S.E. and follow the signs. This content was produced by the Calgary Herald’s Special Projects department on behalf of Brookfield Residential for commercial purposes. The Herald’s editorial department had no involvement in the creation of this content. N