2014 Media Kit - Amazon Web Services

2014 Media Kit
“Time Out New York is an essential life partner for any New Yorker.
Whether they’re reading the magazine at home, using the site at
work or downloading the app when they’re on the go, they shouldn’t
even attempt to navigate this city without us.
We are their most-trusted source of entertainment, information and
inspiration. No-one knows New York, or New Yorkers, better than
us.”
- Terri White, Editor in Chief
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Our Mission
Time Out New York provides social adventurers and
cultural explorers with the inspiration and information
they need to make the most of the best city in the world.
Our fan base is united by a universal characteristic:
FOMO, or Fear Of Missing Out. We ensure they don’t
miss out by filtering, curating and editorializing exactly
what they want, how they want it and where they want it.
From dining, nightlife and theater to the arts, music and
culture, Time Out New York is the undisputed authority
on what to do and what to see – wherever you are.
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Magazine: Every Week in Print
The latest reviews, opinions, listings,
recommendations and features across
multiple verticals.
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Dance
Film
LGBT
Music
Nightlife
Theater
Burlesque
Printed Weekly:
Weekly Readership:
Readers w/ Subscription:
130,000
330,000
96%
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

Food & Drink
Shopping & Style
This Week in NY
Art
Books
Comedy
Circulation
Source: ABC Publisher’s Statement, December 2013
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Magazine Editorial Calendar 2014
Issue Date
Issue Theme
Issue Date
Issue Theme
SEPTEMBER
JUNE
6/5
The Jersey Issue Plus The Tonys
9/4
John Waters Plus Fall Fashion
6/12
Apartment Issue Plus Rob Delaney
9/11
Summer’s Last Hurrah Plus Courses
6/19
The Man Issue Plus Summer Parties & Drinks
9/18
Fitness Plus Tom Stoppard
6/26
Best Shops Plus Weird Dating Trends
9/25
Funny Women Plus Fiction
OCTOBER
JULY
7/3
Battle of the Boroughs Plus NYC’s Guilty Pleasure
10/2
Cheap Eats Plus Bob’s Burgers
7/10
The Sex Issue
10/9
The Man Issue Plus NYC Transplants
7/17 & 7/24
The New York Power List
10/16
Great Walks
7/31
Save New York!
10/23
Secret NYC & Sleep
10/30
The Meat Issue
AUGUST
8/7
The Burger Issue Plus Flyover Nabes
NOVEMBER
8/14
Never Grow Up (Susan Sarandon) Plus NYC’s Homeless
11/6
24-Hour New York
8/21 & 8/28
Fall Preview Double Issue: Michael Cera & Ghostbusters
11/13
Interpol
11/20
Drugs in NYC
Please note: Editorial is highly dependent on news cycle, so calendar is subject to change. Please check with your dedicated sales rep.
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Magazine Print Schedule 2014
ISSUE DATE
JANUARY
1/9
1/16
1/23
1/30
FEBRUARY
2/6
2/13
2/20 & 2/27
MARCH
3/6
3/13
3/20
3/27
APRIL
4/3
4/10
4/17
4/24
MAY
5/1
5/8
5/15
5/22
5/29
JUNE
6/5
6/12
6/19
6/26
ON SALE DATE
SPACE CLOSE
MATERIALS DUE
1/8
1/15
1/22
1/29
12/31
1/8
1/15
1/22
1/2
1/9
1/16
1/23
2/5
2/12
2/19
1/29
2/5
2/12
1/30
2/6
2/13
3/5
3/12
3/19
3/26
2/26
3/5
3/12
3/19
2/27
3/6
3/13
3/20
4/2
4/9
4/16
4/23
3/26
4/2
4/9
4/16
3/27
4/3
4/10
4/17
4/30
5/7
5/14
5/21
5/28
4/23
4/30
5/7
5/14
5/21
4/24
5/1
5/8
5/15
5/22
6/4
6/11
6/18
6/25
5/28
6/4
6/11
6/18
5/29
6/5
6/12
6/19
ISSUE DATE
JULY
7/3
7/10
7/17 & 7/24
7/31
AUGUST
8/7
8/14
8/21 & 8/28
SEPTEMBER
9/4
9/11
9/18
9/25
OCTOBER
10/2
10/9
10/16
10/23
10/30
NOVEMBER
11/6
11/13
11/20
11/27
DECEMBER
12/4
12/11 & 12/18
12/25 & 1/1/15
ON SALE DATE
SPACE CLOSE
MATERIALS DUE
7/2
7/9
7/16
7/30
6/25
7/1
7/9
7/22
6/26
7/2
7/10
7/23
8/6
8/13
8/20
7/30
8/6
8/13
7/31
8/7
8/14
9/3
9/10
9/17
9/24
8/27
9/3
9/10
9/17
8/28
9/4
9/11
9/18
10/1
10/8
10/15
10/22
10/29
9/24
10/1
10/8
10/15
10/22
9/25
10/2
10/9
10/16
10/23
11/5
11/12
11/19
11/26
10/29
11/5
11/12
11/19
10/30
11/6
11/13
11/20
12/3
12/10
12/24
11/24
12/3
12/17
11/25
12/4
12/18
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Online: TimeOut.com/NewYork
Easy access to full content from the
current issue of the magazine, searchable
access to hundreds of listings and more
than 3,000 restaurant and bar reviews
• 13.5 million page views
• 2.5 million unique visitor
• 4.1 pages per visit
Source: Omniture, two month average (March-April 2014)
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iPad App
The slickest, most gorgeous guide to
making the most of New York.
Browse our themed lists of recommended
venues, or use GPS-powered maps to find
and compare the hottest nearby
restaurants, bars, museums and more.
 Page Views
430,783
 Total Downloads
73,390
 Unique Visitors
8,180
Source: Internal numbers, 3 month average Apr-June 2014
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iPhone App
An entirely new app experience to help
you make the most of your city while onthe-go. Features include enhanced
location-based search, easy booking for
tickets and other exclusive experiences.
 Monthly Page Views
469,895
 Monthly Uniques
21,176
Source: Internal numbers, 3 month average Apr-June 2014
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Time Out Kids
Print and Online
The essential resource for NYC’s fastestgrowing subculture: curious kids and their
discerning parents.
Four times a year in print and year-round
online, our editors scope out the newest allages arts and entertainment in the city, from
the booming kid-music scene to the latest
hands-on kid-friendly activity centers.
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Time Out Kids
Edit Calendar and Print Schedule
Issue Date
Issue Theme
Space Close
Materials Due
2/12
Camps Guide
Plus Health & Fitness
1/9
1/13
5/14
Birthday Parties
Plus Summer/Weekend Getaways
4/10
4/14
8/14
Fall Fun
Plus Back to School/Classes
7/10
7/14
11/12
Best of NYC for Kids
Plus Holiday Guide
10/9
10/14
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Time Out:
Beyond New York
A Global Presence
Time Out is the go-to authority in 46 cities
and 30 countries worldwide.
From dining, nightlife and theater to the
arts, music and culture, we have the
information readers need to navigate the
most vibrant cities around the globe.
Supporting a world-wide marketplace of
websites, apps, magazines and guides, it’s
our passion and independent editorial voice
that attract 28 million unique users every
month.
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A National Presence
Time Out Ranks #1 in
Reaching Millennials Online
In the Top 10 US DMA’s.*
Readers are logging on for
information about their own city or
another destination
*^Top 10 US DMAs include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas Fort Worth, Washington DC,
Atlanta & Detroit. Source: comScore Plan Metrix March 2014.
Ranking is within competitive set, including Gawker, Gothamist, New York Magazine, New Yorker, Thrillist, NY Times, Huffington Post.
Millennials are 25-34 year old Time Out readers
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Time Out Chicago
Online and Mobile
TimeOut.com/Chicago
 2 million page views
 496,000+ unique visitors
 671,000+ visits
 3.2 pages per visit
Chicago iPhone App
 Launched May 2014
Source: Omniture, two month average (March-April 2014)
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Time Out L.A
Online and Mobile
Timeout.com/Los-Angeles
• 2 million page views
• 382,000+ unique visitors
• 474,000+ visits
• 4.4 pages per visit
iPhone App
 Monthly
Uniques
1,631
 Monthly Page Views
30,769
Source: Omniture, two month average (March-April 2014)
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Adding New Markets
2014 Online Launches
Washington DC, Las Vegas and
Miami launched in Q1/Q2
Boston, San Francisco and more to
be added this year
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Audience
Print Audience
Circulation
Printed Weekly
130,000
Weekly Readership
330,000
Readers w/ Subscription 96%
Gender
Male
Female
49%
51%
Median Age
35
Marital Status
Single
Married
77%
23%
HHI (Median)
$91,000
Education
Attended/college grad
Post-grad degree/study
97%
37%
Socially Active
They go out an average of 3x per week
Source: Time Out New York Reader Profile Survey, MRI Market Solutions
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Online Audience
Gender
Male
Female
42.8%
57.2%
Age
18-24
25-34
45-54
55-64
Median age:
15.9%
31.2%
10.3%
9.4%
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Marital Status
Single
Married
77%
23%
HHI (Median)
$87,500
Education
Attended/college grad
Post-grad degree/study
97%
37%
Socially Active
They go out an average of 3x per week
Source: ComScore: March 2014
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Time Out New York
Millennial Readers
More Likely to…
•
Dine out with friends. (71% more likely)
•
Have searched for or purchased tickets for a
live theater, opera/ballet/dance or art gallery
event. (62%)
•
Search online for music concerts or pro
sporting events. (77%)
•
Provide advice and be first to buy the latest
clothing/fashion. (70%)
•
Spend $500+ on tickets than the average
online user. (98%)
•
Provide advice and be first to buy the latest
movies & music. (77%)
•
Be influential/trendsetters searching online
for live event information.
(77%)
*% is above average user; Source: ComScore March
2014, 25-34 year olds
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Advertising and
Creative Solutions
Integrated
Opportunities
Connect With Readers
Wherever They Are
•
•
•
•
•
Online
Apps
Email
Print
Event Marketing
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Online
Standard Ad Units
Billboard (970x250)
Leaderboard (728x90)
Promo Unit (300x110)
Medium Rectangle (300x250)
Half Page (300x600)
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Online
High-Impact Roadblock
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Clickable Skins
Billboard
Half Page
Medium Rectangle
Promo Unit
(1900x1200)
(970x250)
(300x600)
(300x250)
(300x110)
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Online
Video Overlay
 (800x450)
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Mobile
iPhone App
 Banner Slots (320 x 50)
 MPU Chip Slots (300x250)
 Splash Screen Logo (500x320)*
*Actual logo is 250x160 but should be supplied at 500x320 for Retina Display
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Mobile
iPad App
 Large Grid Ad (881x623)
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E-Mail
 E-Newsletter: Features your ad with
Time Out content (300x250)
 Dedicated E-Blast: Features your
brand exclusively (660x1000)
 Total Subscriber List:
 New York:
 Chicago:
 Los Angeles:
 Kids:
424,000
232,000
97,000
44,000
51,000
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Print
Flexible, integrated solutions
in the magazine to suit your
brand objectives
Full and fractional ads
Mini magazines
Traditional advertising layouts
target readers alongside content
that makes sense for your brand
messaging.
Your own branded magazine can
be inserted into the print issue or
created as a run of pages.
Cover wraps and cover takeovers
Custom advertorials
Massive exposure surrounding an
entire issue that suits your brand.
The high-visibility wrap ensures
you reach readers first – before
they even open the issue.
Our talented editors will work with
you to write and design content
that enhances your brand and
engages readers. Single- or
multiple-page formats are
available.
Reverse covers
Custom inserts
Buy the outside back cover and
design your own creative which
runs upside down. Followed by a
run of 4-8 advertorial pages.
A prominent showcase for your
brand in an issue of your choice.
We can advise on topics and
themes or use your existing
branded materials for turnkey
execution.
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Live Events
100 events annually provide premium live access to readers
Signature Event Examples


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Singles Party
Food & Drink Awards
Outdoor Drinking
Summer Concerts
100 Best Dishes
Time Out Live at NY Comedy Fest
Custom Experience Examples

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Battle of the Burger presented by Amstel Light
Beck’s Sapphire Lounge at NY Fashion Week
Sunday Slices at NY Wine & Food Festival
Family Brunch Series presented by MasterCard
Artists & Fleas Shopping Event
Coachella House with FUSE TV
For information about event sponsorship opportunities, contact Jordan Iannuzzi at 646.432.3004 or
[email protected]
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Contacts
Time Out New York
Cynthia Ramsey
Vice President of Sales
646-432-3002
[email protected]
Jessica Rohls
Sales Director of Sales –
646-432-3017
[email protected]
Liquor, Wine, Beer, Beverages, Fashion &
Retail, International Travel
Dan Kenefick
Sr. National Sales Manager
646-432-3005
[email protected]
Broadway and Off-Broadway theater, Film,
Museums, Performing Arts Institutions;
Ari Ben
Sr. National Sales Manager 646-4323008
[email protected]
Christy Stewart
Business Development Manager
646-432-3071
[email protected]
Music (Venues, Labels, Events), Consumer
Electronics, Broadcast/TV, Miscellaneous
Local Retail; Comedy & Cabaret; Off-off Broadway;
Local Dating Services, Salons & Spas, Local Art
Galleries
Christine Legname
National Sales Manager
646-432-3003
[email protected]
Maggie Robinson
Sales Manager
646-432-3081
[email protected]
Tourism, Transportation, Education, Beauty,
Finance, Time Out Kids
Fitness, Real Estate, NYC
Rob Ruthardt
Midwest Director
312.924.9263
[email protected]
Marc Zenker
National Sales Manager
646.432.3011
[email protected]