Pretty Brown Girl Empower A Girl, Empower the World! Press Kit 2014

Pretty Brown Girl
Empower A Girl, Empower the World!
Press Kit 2014
www.prettybrowngirl.com
The mission of “Pretty
Brown Girl” is to encourage girls to celebrate the beautiful
shades of brown all
over the world; while
inspiring positive selfesteem and confidence.
In 2010, Sheri and Corey Crawley returned to
Detroit from Chicago to
be near Sheri’s mom
who was diagnosed
with Alzheimer’s. They
relocated from a diverse
downtown
Chicago
neighborhood to a small
suburb of Detroit called Novi, Michigan, where the demographics were only 1% African American. After their oldest daughter, Laila, was enrolled in kinder-garten,
Sheri observed changes in her behavior. She lost her bubbly personality and became more withdrawn and timid during school hours. She began to make comments when she saw shampoo commercials on television. She said she wanted
long blonde hair like that of her classmates as opposed to her own beautifully textured hair.
Around the same time, Anderson Cooper on CNN 360, aired a four part series on
research results of a Doll Test. The test was initially conducted in the 1940’s by Dr.
Kenneth and Mamie Clark and greatly influenced the decision of Brown vs. Board of
Education. This test showed that when given a choice, children have a bias toward
brown skin tones. Sheri also had a similar experience with planning a birthday for
her youngest daughter Aliya, at a very popular doll store located downtown Chicago. Not one of the little girls, including Sheri’s daughters, chose a brown doll. Sheri
was shocked and appalled with their decision and very surprised that the only
brown doll that was available at the store was a freed slave. More than ever, Sheri
recognized the need to address the harmful messages about skin tone and beauty
in media. She was very concerned about the effect on girls who rarely see images
of their own likeness depicted in a positive manner. Simultaneously, she began asking God how she could use her gifts and talents to empower others. Her husband
always used “Pretty Brown Girl” as a term of endearment towards their daughters.
They decided to use this simple yet powerful affirmation to encourage girls and
women to be happy in their beautiful brown skin.
www.prettybrowngirl.com
Introducing the first and only doll that encourages celebrating the shades of
brown all over the world. The signature Pretty Brown Girl is a 16-inch doll
with soft, cuddly body, realistic eyes and natural brown hair. The Pretty
Brown Girl doll is dressed in a fashionable pink trimmed dress (designed by
a 10-year old Pretty Brown Girl, Myah Davie) adorned with the official Pretty Brown Girl logo that sends the message that brown is beautiful! More
than a toy, the Pretty Brown Girl doll sends a simple yet
powerful message to the world. She will be a very special keepsake for every little girl.
www.prettybrowngirl.com
The Pretty Brown Girl product line which includes the Signature Pretty
Brown Girl Doll, the book Pretty Brown Girl, My First Day of School, by
Sheri Crawley, the Pretty Brown Girl Signature T-Shirts and accessories,
all branded with the Pretty Brown Girl message of self love and empowerment.
www.prettybrowngirl.com
www.prettybrowngirl.com
Established by the Pretty Brown Girl Foundation, the fourth Saturday of February is International Pretty Brown Girl Day. This is a day to empower, inspire and
encourage girls of color to love the skin they’re in. The mission statement of the
organization is to encourage girls to celebrate the beautiful shades of brown all
over the world; while inspiring positive self-esteem and confidence.
On this day, the Pretty Brown Girl organization will formally join with parents,
volunteers, organizations, churches and schools to launch Pretty Brown Girl
Clubs all across the globe. The call to action is to start, join or support a Pretty
Brown Girl Club. Girls can join a club in their community to bond with each
through activities and events
while learning invaluable lessons about their self worth.
www.prettybrowngirl.com
For schools, churches and organizations...Partner with us!
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Pretty Brown Girl Celebrations
Pretty Brown Girl Club
Pretty Brown Girl Instructional-based Workshops
Pretty Brown Girl Community Service Projects
Customized Programs to fit your organization’s needs
The Pretty Brown Girl Partnership
Added Value. Rather than becoming a competitor to the wonderful organizations that focus on empowering girls, Pretty Brown Girl Programs foster partnership through which existing institutions can implement a reputable platform and join a conversation that touches so many girls and women in this
country.
Recognition. A celebratory spirit is the essence of the Pretty Brown Girl
Brand. Each program seeks to acknowledge what it is like to be a brown girl
or woman and address the fact the skin tone is still a point of contention,
while celebrating girls in a
way that is both constructive
and fun.
Dialogue. The Pretty Brown
Girl program honors young
ladies in different ages and
stages in life by allowing them
a safe space to have their
voices heard.
www.prettybrowngirl.com
What is a Pretty Brown Girl Club?
A Pretty Brown
Girl Club is a
group for girls
from the ages of
four to collegeaged young
women who
have joined together to
“Dream Big”,
have fun, learn,
laugh and celebrate who they
are and the skin
they’re in while
promoting positive self-esteem
and confidence.
There are 100
Pretty Brown Girl Clubs throughout the nation and two international Clubs.
We have Collegiate PBG Clubs at Spelman College, the University of Michigan and DePaul University.
Why a Club just for Girls?
Gender specific activity is crucial for the development of girls. Girls are faced
with so much confusion and mixed messages in their daily lives. In a setting
catered to girls, they can connect with each other and an adult Club Leader
who can invest in them through dialogue and activities and help them grow
in their understanding their self-worth and discover the answers to the
questions they face.
Benefits of joining a Pretty Brown Girl Club?
Pretty Brown Girl Clubs can offer a unique opportunity for girls to:
Celebrate the beautiful shades of brown
Learn to “Dream Big” to achieve their goals
Develop a more well-rounded worldview as it relates to others
Make new friends, have fun, build positive self-esteem
Serve the community and build confidence
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www.prettybrowngirl.com
You can form a club in your community, school, church
or organization.
The Pretty Brown Girl curriculum based workshops guide girls through a selfdiscovery journey that inspires confidence, self-love and a passion to pursue their
dreams.
This highly interactive program:
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Aligns with the Common Core Standards (SL.CCR .6.)
Focuses on the emotional and intellectual well-being of brown girls.
Celebrates the inner and outer attributes that each Pretty Brown Girl posses.
Empowers brown girls to engage in a positive dialogue about the skin they are
in.
Employs an activity-based learning approach, built upon the ARCS model to enhance participant motivation.
Includes all levels of Bloom’s Taxonomy in the composition of objectives and
activities.
Integrates reflective and
hands-on activities to
support knowledge transfer.
Aligns with social cognition strategies through
the use of self-regulation
techniques to help learners set and achieve
meaningful goals.
Aligns with constructivist
strategies through the
use of reflective and discovery learning activities.
www.prettybrowngirl.com
The Pretty Brown Girl Entrepreneur Program allows
girls to learn important business, marketing and financial skills at an early age to equip them with the necessary resources to be successful. We offer a PBG Entrepreneur Tool Kit and an opportunity to incorporate
PBG Products into your plan for success.
www.prettybrowngirl.com
Sheri Crawley is the CEO of Pretty
Brown Girl LLC and the Founder of
The Pretty Brown Girl Foundation, an
organization whose mission is to celebrate the shades of brown all over the
world. Sheri received vision from God
to ignite the powerful Pretty Brown
Girl movement. Pretty Brown Girl
products were inspired by Sheri and
her husband’s two daughters Laila and
Aliya to encourage positive selfesteem. The company offers the Signature Pretty Brown Girl doll, book
“My First Day of School”, and a fastgrowing clothing and accessory line for
girls and women. The traction of the
PBG movement has caused for tremendous interest and excitement throughout the country. Their most notable
event is International Pretty Brown
Girl Day which was established in
2011. In 2012, the organization partnered with various churches, schools and organizations to charter over 120 Pretty Brown Girl Clubs throughout the United
States and two International locations. The PBG curriculum is now being introduced within School Districts nationwide. Sheri has become a pillar in the community and enjoys presenting and speaking to individuals to encourage them to
walk in their purpose and pursue their dreams. Sheri’s biggest joys come from
God, her marriage of 17 years to her loving husband and Co-Founder Corey
Crawley, and their two beautiful daughters Laila and Aliya.
Visit
www.prettybrowngirl.com for more information.
www.prettybrowngirl.com
Oprah Winfrey on the set of LifeClass featuring the
topic of Colorism, with the Pretty Brown Girl Doll
“LAILA”
www.prettybrowngirl.com
www.prettybrowngirl.com
www.prettybrowngirl.com
Pretty Brown Girl Movement: Changing
Girls One Doll at a Time by Jazmine Pendleton March 7, 2013
www.prettybrowngirl.com
Pretty Brown Girl on The Tom Joyner Morning Show
October 5, 2012
Jacque Reid Goes Inside Her Story with Sheri Crawley
about the Pretty Brown Girl Movement that aims to empower, inspire and encourage girls of color to celebrate
the beautiful shades of brown skin; while inspiring positive self-esteem and confidence.
Pretty Brown Girl on NPR
July 3, 2012
Host Michel Martin speaks with the Crawleys.
Pretty Brown Girl
Shares the Movement with
Michael Baisden- June 2012
www.prettybrowngirl.com
Pretty Brown Girl in the Washington Post
and the Root.com
Posted at 08:00 AM ET, 02/25/2012
National Pretty Brown Girl Day Celebrates Girls of Color
By Fahima Haque
Saturday is the National Pretty Brown Girl Day is Saturday, Feb. 25. The
Root DC spoke with Sheri Crawley, founder and chief executive and
founder of the Pretty Brown Girl organization, about why she created an
event that is dedicated to girls of color in all shades
of brown.
Pretty Brown Girl' Movement Redefines Beauty
By: Jenée Desmond-Harris | Posted: February 27, 2012
"Pretty Brown Girl" movement aims to redefine beauty: "It's
simple, but a healing statement on so many levels. For so long,
as a nation, everywhere across the world, it's the opposite
message our girls are receiving," Sheri Crawley, co-founder of
Pretty Brown Girl.
February 2012
FOX 2 News Detroit
reported by Andrea Isom
Pretty Brown Girl Brand
Created by Metro Detroit
Couple
www.prettybrowngirl.com
Interview February 24, 2012 and August 2011
Michael Baisden National Radio
Miss Robbie Loves Pretty Brown Girl and We Loves Sweetie Pies!
www.prettybrowngirl.com
Pretty Brown Girl
[email protected]
www.facebook.com/prettybrowngirls
https://twitter.com/prettybrwngirls
www.prettybrowngirl.com
www.prettybrowngirl.com