Presentasi AWI - Dompet Dhuafa

Background
9/11 tragedy made
negative impact to
muslims
Islam’s identity is
correlated with MiddleEast, conflicts, women
discrimination, etc
Islam Nusantara is
spread as unique value
which delivers unity in
diversity in many aspects,
economy, democracy,
culture and philanthropy
Indonesia as the largest
muslim community has
different side, an Islam
Nusantara value
Objectives
• To introduce Islam Nusantara as a concept of rahmatan lil ‘alamin that honor
tolerance and humanity
• To introduce the culture of Indonesia
• To build relationship between muslim community in Indonesia as well as in
America
• To introduce Dompet Dhuafa and its role in spreading humanity value as
global non-profit organization
• To raise awareness and knowledge about the practice of Islam Nusantara in
many sectors, such as, economy, democracy, culture and philanthropy
Participants
Target : 150 participants (50 from Indonesia, 100 from USA)
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Individual donator
Corporate
Muslim & non-muslim community
Entrepreneur community
Fashion Designers
Traveler community
Government Institution
NGO
Public participants
Muslim & non-muslim citizens in America
Indonesian citizen in USA
Event’s Concept
Day 1 (May 29, 2015):
1. International Conference : Unity in Diversity
2. Art Performance
Day 2 (May 30, 2015):
1. Religious speech by Ust. Abdullah Gymnastiar (AA Gym)
Gala Dinner : Nusantara Award & Charity Concert with Opick
2. Cultural & Indonesian Traditional Product Exhibition
3. Art Performance
Day 3 (May 31, 2015):
1. City Tour : New York – Washington DC – Philadelphia
2. Visit Indonesian Embassy
3. Visit DD USA
4. Media Visit (VOA, Bloomberg*)
Rundown
Wednesday, May 27, 2015
•Departure from Jakarta to New York
Thursday, May 28, 2015
•Arrive in New York
Friday, May 29, 2015
•09.00 – 09.30
•09.30 – 09.45
•09.45 – 10.45
•09.45 – 11.15
•
•11.15 – 11.30
•11.30 – 13.00
•13.15 – 15.30
•16.00 – 20.00
Registration and Welcome drink
Opening speech by Ambassador of The Republic of Indonesia to The USA, Bpk. Budi Bowoleksono*
Art performance – Coffee Break
Conference "Islam Nusantara" (4 speakers) 1st session
“Islam Nusantara: Politics, Economy & Philantrophy”
• Ahmad Juwaini – President Director of Dompet Dhuafa
• Chairul Tanjung – Founder & Chairman of CT Group *)
• Dahlan Iskan – Founder of Jawapos *)
Coffee Break
Conference 2nd session “Islam Nusantara: History, Culture and Interfaith Community”
• Imam Shamsi Ali, Director of Nusantara Foundation
• Representative of General Secretary of The United Nations
• Parni Hadi, Chairman of Board of Advisors Dompet Dhuafa
• Prof. Robert W. Hefner, Director of Institute on Culture, Religion and World Affairs, Boston University*
Break – Jumat praying – Lunch
Free agenda in Manhattan
Rundown
Saturday, May 30, 2015
•08.00 – 15.00
•16.30 – 18.30
•18.30 – 19.30
•19.30 – 22.00
•22.00 – 22.15
Free agenda in New York
Religious speech by Ustadz Abdullah Gymnastiar (AA Gym)
Gala Dinner : Award Presentation
• Nusantara Al Amin Award for NYC Mayor, Bill de Blasio
• Nusantara Al Adl Award for Russel Simmons
• Nusantara As-Salam Award (Pimpinan / Tokoh Agama)
Gala Dinner: Cultural performance
• Opick
• Muslim Fashion Show
• Batik Fashion Show
Closing ceremony
Sunday, May 31, 2015
•09.00 – 14.00
•14.00 – 18.00
•18.00 – 21.00
•21.00 – selesai
Trip to Washington DC
City Tour in Washington DC
Ashar praying
Take a rest
Monday, June 1, 2015
•City Tour in Philadelphia
•Visit Dompet Dhuafa USA
•Back to New York City
•Departure to Jakarta
Communication Strategy
1. Event exposure on some media:
Talkshow on TV, Radio, Adlibs on Radio, event promo
through media partner (Bloomberg Indonesia, media
Indonesia, Net TV, DAAI TV, Jawapos), advertorial on
printed medias (Republika, Sindo, Jakarta Post),
advertorial on Swara Cinta magazine, Banner on online
media (ROL, Kompas.com*)
2. Invitation/poster/flyer for donators/ companies/
communitites
3. Exposure event on internal media:
a. Social media : FB, Twitter, instagram, google plus,
Website
b. Email blast
c. SMS blast
4. Promotion “Unity in Diversity” in campus
1. Press conference in Jakarta
1. Press Releases to national
media (Indonesia) and USA
2. Live report on local radio
2. Media Monitoring
3. Participant’s participation
on social media through
#UnityinDiversity on FB,
twitter
4. News release on website
5. Media coverage in USA
3. Social media : FB, Twitter,
Instagram, Google Plus,
website, Youtube
4. Release on Swara Cinta
magazine
Budget Estimation
No.
Items
Total (in Rupiah)
1.
USA Visa (committee, speakers, performers)
10.000.000
2.
Return tickets JKT-NYC (participants, committee, speakers,
performers)
3.
Accommodation (participants, committee, speakers,
performers)
851.500.000
4.
Transportation, video, documentation
166.000.000
5.
Seminar kits & souvenir (participants, speakers)
6.
Publication tools
7.
Speakers & performers fee
115.000.000
8.
Venue rent & operational budget
260.000.000
9.
Conference meals & nusantara award (gala dinner)
520.000.000
10.
Committee’s shirt
11.
Promotion budget on TV and radio
12.
Communication
1.214.785.000
53.450.000
1.650.000
4.500.000
300.000.000
10.000.000
GRAND TOTAL
3.506.885.000
Participant’s Fee
Participants from Indonesia
USD 3,039
Facilities:
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Return ticket (JKT-NYC) & airport tax
Meals, local transportation, accommodation (5D, 4N)
International Conference & Cultural Exhibition : “Unity in
Diversity – America Welcomes Indonesia”, 29th May 2015
International Conference Kits : Syal, batik bag, conference
materials, certificate
Gala Dinner : Nusantara Award and Charity Concert by Opick
Meet & Greet Bill Clinton *(TBC)
City Tour : New York – Washington DC – Philadelphia
Media Visit to VOA* (TBC)
Deadline of application : April 30, 2015
Deadline of payment : May 8, 2015
RSVP:
Lina +62812 1292 528 (SMS/Whatsapp)
Participants from USA
USD 350
Facilities:
1.
2.
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International Conference & Cultural Exhibition :
“Unity in Diversity – America Welcomes Indonesia”,
29th May 2015
Coffee Break and lunch
International Conference Kits : Syal, batik bag,
conference handouts, certificate
Deadline of application: May 25,2015
Sponsorship
Gold
Silver
Bronze
1 billion rupiah
250 million rupiah
100 million rupiah
4 persons
2 persons
1 person
Advertorial on Republika Newspaper
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Advertorial on Sindo Newspaper (1/2 page)
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Advertorial on Swara Cinta magazine (1 page)
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Advertorial on Dompet Dhuafa Website
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Talkshow in Radio
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25 minutes presentation in conference event
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Booth in cultural & local product exhibition
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Coverage on national media (in Indonesia)
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Main sponsor
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Supporting sponsor
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Supporting sponsor
Mention company’s name on Social Media
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Adlibs on event
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Release on Dompet Dhuafa website
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Live promotion on Social media
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Media coverage on Republika newspaper
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Return flight tickets
Logo attachment on publication media (poster, flyer, vertical banner, backdrop,
invitation, certificate)
Sponsorship: Sdra. Boy Mareta (+62813 1089 6666) / Sdri. Hafiza (+62856 9219 6270)