IGC 2014! - Commercial Hydroponics

®
August 5-7, 2014
Gaylord National Resort &
Convention Center
National Harbor, Maryland
®
August 19-21, 2014
Navy Pier Festival Hall &
Conference Center
Lakefront Chicago, Illinois
Put Your Products In Front of Nearly
80% of All IGC Retailers in America
Contact Lisa Bansavage at [email protected] or (203) 682-1664
Put Your Products In Front of Nearly
80% of All IGC Retailers in America
Now Two Locations Mean Even
More Buyers & More Sales!
A significant majority of U.S. IGC retailers are located in the
Minnesota-Massachusetts-Maryland garden center belt. In
fact, 70 percent of the 100 largest garden centers in the
United States are located in this region. That’s why
IGC Chicago is such a success, eight years running.
Now we’re taking it to the next level. Our commitment
is to provide you with even greater sales penetration of this
essential market. Many more buyers in your booth and sales
on your order books.
The IGC Show is proud to announce that it will take
place in two locations in 2014: Chicago’s Navy Pier,
August 19-21, plus on the East Coast, August 5-7, at
Gaylord National in National Harbor, Maryland, on
the Potomac River, just minutes from the nation’s capital.
Two shows mean much deeper market penetration, placing
your garden center products and services within a short
traveling distance of nearly 80 percent of all IGCs in the United
States. In just six intensive selling days per year - via
IGC East and IGC Chicago - you will reach virtually
every buyer you want to see. Even Western states and
Canada are well-represented. It would take an army of sales
reps an entire year to visit the same qualified buyers you can
meet face-to-face at the IGC Shows.
See you this summer in National Harbor and Chicago!
Jeff & Cheryl Morey
Producers and Publishers
There is no more efficient means of reaching your target audience of
qualified garden center buyers than IGC East & IGC Chicago.
Each targets ultra-high-density U.S. garden center markets.
IGC 2014! What’s In It for You
IGC delivers a high-quality audience of 100% pure
independent garden center buyers. Every person coming
down the aisle is a prospective customer.
IGC has special programs to ensure attendance by the nation’s
very largest garden centers. More than 70% of the 100 largest
garden centers in America were in attendance in 2013.
IGC is a national event, not regional like many other industry shows.
You will meet qualified prospects from all over the country.
IGC is a highly focused event, exclusively targeting buyers from
every U.S. and Canadian independent garden center. No gardeners,
no landscapers, no lawn services. Just thousands of garden centers.
IGC is a juried event. Only companies that are screened and
approved as selling appropriate merchandise may exhibit. This
assures attendees that they won’t have to wade through exhibits
displaying things they don’t sell, like light bulbs and lawn mowers.
IGC’s world-class IGC Retail Conference puts
your prospects in a highly receptive mood to buy from you.
IGC is brought to you by IGC Magazine, the nation’s best-read
industry magazine for more than 58 years!
IGC is actively supported by many of the leading industry trade
associations and buying groups.
You’ll Meet Key Decision Makers At IGC 2014, the professional evaluating your line, product or service is the
one who signs the order. That’s because IGC is specifically targeted to owners and managers who have the responsibility and resources to
buy. They are the ones whose decisions direct their businesses - and the commitment of their funds.
$200k-499k
9%
Less than $200k
12%
$500k-999k
16%
$5 million or more
24%
$1 million-2.9 million
28%
$3 million-4.9 million
11%
Other
7%
Sales/Marketing
9%
Attendees
by title:
100% Pure
Buyers!
Owner/Pres/CEO
41%
Buyer
12%
Statuary/Fountains, Pots & Supplies
Landscape Design, Installation, or
Maintenance Supplies
Weed or Insect Control
Furniture/Outdoor Living
Water Gardening Plants & Supplies
Edging/Trellis/Stakes
Seeds & Bulbs
Plants - Outdoor
Plants - Indoor
47%
Giftware
Christmas & Holiday/Accessories
51%
What IGC
attendees
buy:
The Full
Range of
IGC Products!
Greenhouse/Greenhouse Supplies
Organics/Naturals
43%
VP/General Manager
9%
Media/Mulches/Fertilizer
Home Decor
52%
Manager
19%
Clothing/Hats
Bird Houses, Feeders, Seed, Etc.
Merchandising
3%
Attendees by
annual sales:
63% Sell
$
1 Million+
Per Year
36%
56%
44%
56%
67%
35%
58%
44%
45%
56%
62%
72%
53%
43,770
$
Amount the average attendee plans to spend
buying goods from exhibitors they meet at IGC.
17,401,282
$
Total amount of purchases IGC attendees
collectively made right at the show.
82,733,229
$
Total amount of purchases IGC attendees collectively
plan to make from exhibitors post-show.
94%
Percent of exhibitors who rated the quality and
quantity of IGC buyers good to excellent.
Massive, Multi-Faceted
Marketing Push Backed by
$1 Million Commitment
The IGC Show is doubling its marketing budget to nearly
$1 million to saturate the market with display ads, email
messages, banner ads and direct mail pieces to reach
every IGC buyer in the United States and Canada
again and again ... right up to both showtimes.
And there’s more:
Full-page spreads will run in every issue of the
industry’s leading magazines.
Members of key associations will receive personal
invitations to the shows.
97
Press releases will be sent regularly to the trade press
to ensure maximum media coverage of all important
aspects of the IGC Shows.
99%
More than 200,000 emails, direct mail pieces and
complimentary admission tickets will be sent to
the estimated 25,000 independent garden centers in the
United States and Canada.
%
Percent of exhibitors who rated
IGC overall good to excellent.
Percent of attendees who rated
IGC overall good to excellent.
Pre-show telemarketing will remind garden center
buyers to register and make their travel plans to IGC East
and IGC Chicago.
Online registration and admission badges
mailed in advance will make attendance hassle-free
for the thousands of qualified buyers expected to attend
each IGC Show.
Total Attendance Topped 6,400 @ IGC CHICAGO in 2013!
Here’s Just a Sampling of the IGC Power Buyers in Attendance
All 50 States Were Represented, Plus 30 Countries
Adams Fairacre Farms
Adams Nurseries
Allied Nursery
Alsip Home & Nursery
American Plant
Anderson’s Home & Garden
Ann & Hope
Armstrong Garden Centers
Bachman’s
Beaty Feed & Hardware Co.
Behnke Nurseries
Berns Garden Center
Big G ACE
Blue Grass
Blueville Nursery
Bob’s Garden Center
Bordine’s
The Bruce Company of WI
Calloway’s Nursery
Centre Jardin Hamel
Chalet
Clover’s Garden Center
Colasanti’s Tropical Gardens
Countryside Garden Center
DeHaven Home & Garden Shplc
Donzell’s/Gale’s Garden Centers
Dubai Garden Centre
Dundee Nursery & Landscaping
Earl May Seed & Nursery
Echter’s
Eden Gardens
Emigh ACE Hardware
English Gardens
Fairview Gardens
Farm & Home Supply
Feeney’s
Flowerama
Flowerland
Frank Otte Garden Centers
Frattallone’s ACE Hardware
Gardener’s Supply Company
Gertens
Gethsemane Garden Center
Glover Nursery
Goebbert’s Farm
Grass Pad Warehouse
Jared’s Nursery and GC
Johannsen’s Greenhouses
Johnson’s Garden Centers
Kaw Valley Greenhouses
Lehigh Valley Home & Garden
Lehman’s
Louisiana Nursery
Lurvey Garden Center
Green Acres Nursery
Green Thumb Nursery
Green View Companies
Greenland Garden Centre
Gro-Rite Greenhouse & GC
Gurnee Garden Center
Hartville Hardware
Hawks Nursery
Hicks Nurseries
Hillermann Nursery & Florist
Holdridge Nursery & Florist
Hole’s Greenhouses & Gardens
Homestead Gardens
Jackson’s Home & Garden
James Saunoris & Sons
Mahoney’s Garden Centers
Malmborg’s
Martin Viette Nurseries
McDonald Garden Center
McNamara Florist
Metropolitan Plant &
Flower Exchange
Milaeger’s
Miller’s ACE Hardware
Moana Nursery
Molbak’s
Morris County Farms
Mulhall’s
Natorp’s
Nick’s Garden Center
Nielsen’s Native Nursery
Northwest Hardware
Oakland Nurseries
Pasquesi Home & Gardens
Patuxent Nursery
Paulino Gardens
Pesche’s Garden Center
Phillip’s Interior Plants
Plantscape
Plow & Hearth
Prairie Gardens
Ray Wiegand’s Nursery
Roger’s Gardens
Russell’s Garden Center
Russell’s Tree & Shrub Farm
Sid’s Greenhouses
Sloat Garden Center
Sousa’s Landscape Management
Sporty’s Preferred Living
Sprout Home
Star Nursery
Stein Gardens & Gifts
Sullivan Hardware & Garden
SummerWinds Nurseries
Sunnyside Gardens
Swansons Nursery
Terra Greenhouses
Terrain
TLC Florist & Greenhouses
Valley View Farms
Village Green Nurseries
Wallace’s Garden Center
Wannemakers
White Flower Farm
Whole Foods Market
The Woerner Companies
Young’s Nurseries
Zamzows
‘IGC Is Where We Make Most of Our Buying Decisions’
I order a lot of merchandise at IGC.
With 45 seasonal garden centers, we
don’t want to make a mistake. At IGC,
we can shop all the vendors.
Deb Delzeit, Retail Operations Manager
Kaw Valley Greenhouses, Manhattan, KS
IGC is where we make most of our
buying decisions.
Jody Lay, Buyer
Heinz Brothers Greenhouse, St. Charles, IL
Once again, IGC delivers! Great
speakers, great vendors, great deals
this year! See you in 2014.
Joe Summers, Co-owner
Chalily Pond and Gardens, St. Louis, MO
We’re so excited about the addition
of IGC East. We love Washington, D.C.,
and we can very easily drive there.
Liz Woodley, Vice President
Woodley’s Garden Center, Columbia, SC
This is our sixth year coming to IGC
Chicago. It’s the new vendors and great
location that keep us coming back.
Tim Porter, Buyer, Delhi Flower & Garden
Centers, Liberty Township, OH
Everything at IGC is for us, the
independent garden retailer; there
aren’t aisles and aisles of things that
don’t apply to us. We write orders
every year.
Kathy Linton, Owner
The Home & Garden Center, Longview, TX
IGC gives us the jump on new products
we wouldn’t normally see at the other
industry shows. It gets us pumped up
to start the buying season.
Luann Stenzel, Greenhouse Manager
Menne Nursery & Garden Artistry,
Amherst, NY
We love coming to IGC and ordering
product for next season. The show
specials create an urgency to write the
order instead of just taking paperwork
and forgetting about it. It’s great!
Terry Przybyl, Garden Center Manager
Kitz & Pfeil True Value Hardware, Berlin, WI
At IGC, we’re looking to buy. We just
launched our Christmas category at
one of our newer locations, so this year
we wrote orders for holiday.
Kevin Mair, Manager
Wojo’s Garden Splendors, Davison MI
‘IGC Is By Far the Best Show In Sales and Orders’
IGC draws the most highly qualified
group of buyers I’ve ever seen at any
industry show.
Amy Kimmich, President
Mariachi Imports, Philadelphia, PA
IGC is by far the best show of the year in
sales and orders. It gets the right people
who do the purchasing.
John Sharp, National Accounts Manager
SeaMar Gloves, Seattle, WA
IGC is my favorite show. Great venue,
great customers, a lot of fun!
Tom Kedzierski, Division Manager
A&B Home, Rancho Cucamonga, CA
IGC is the best show out there.
Dale Hudler, Owner
Hudler Tree Farm, West Jefferson, NC
IGC continues to be the premier event
in our industry - an unparalleled venue
for meeting new customers, reaffirming
current relationships, and bringing our
products and message to market.”
Bob Borta, Vice President of
Marketing, Henri Studio,
Wauconda, IL
IGC remains the best show for reaching
the garden center industry. We always
introduce new items first at IGC.
Marianna Duford, Artist
West of the Wind Designs,
Durant, OK
I am blown away by the number of
quality buyers that come to IGC.
Andy Cole, Operations Manager
Premier Kites, Hyattsville, MD
IGC is an exciting showcase for our
latest products.
Cary Kelly, National Sales Manager
Lotus International, Athens, GA
IGC continues to be the premier
show at a time when it is so critical
to see current customers and, more
importantly, gain new customers.
Fred Strathmeyer Jr., Co-owner
Strathmeyer Forests, Dover, PA
IGC keeps getting busier each year!
John Anderes, President
The Pallina, Red Wing, MN
We are amazed at the quality of
attendees at IGC.
Bob Havenaar, President, Floridus Design
Images, Mississauga, ON, Canada
What Makes IGC Number 1?
An Educational Program of the Highest Order
IGC is proud to present the IGC Retail Conference, the most
comprehensive educational opportunity available in the garden center
market. Leading industry experts speak on all aspects of the garden
center business. Your best assurance that IGC attracts a highly qualified
audience is this high-caliber program. It helps to “pre-sell” attendees on
the value of the products they see in the exhibit hall.
Show Producers with Insight & Credibility
For more than 58 years, IGC Magazine has proudly served the garden
center market with news, education and insight. Nobody knows the
business and people better than publishers Jeff and Cheryl Morey.
They are committed to creating for you, the garden center supplier, an
unparalleled opportunity to reach your key customers and prospects.
IGC Magazine aggressively promotes the events right up to show time.
Super-Simple Shipping Between Shows!
When you participate in both shows, your designated freight will be
automatically whisked from your booth at IGC East so that it’s waiting
for you in your booth at IGC Chicago when you arrive - all without lifting
a finger! Simply sign up for the low-cost IGC Show Caravan. Easy as pie!
Two Prime Locations at the Heart of the
Garden Center Market
The IGC Show is held twice yearly, right smack dab in the middle of
the two greatest concentrations of garden centers on earth. IGC East
takes place at Gaylord National Resort & Convention Center on the
Potomac River, just minutes from our nation’s capital, in National Harbor,
Maryland. IGC Chicago runs at Chicago’s Navy Pier, in the heart of the
city’s downtown shopping, dining and entertainment district. Both
locations offer - all within short walking distance - world-class hotels
at bargain prices, fine restaurants, scores of trendy shops and a world
of entertainment. Most importantly, both IGC East and IGC Chicago are
located in close proximity to many thousands of IGC buyers - exactly
who you need to see! Plus, no other venues offer exhibitors such a salesfriendly environment: stunning waterfront locations, easy work rules,
high ceilings, ample lighting and legions of qualified buyers ready to
buy - a wonderful, workable showcase for your entire product line.
As an IGC Exhibitor,
You Will Receive:
100 square feet of exhibit space on the main
show floor per 10'x10' purchased.
One 8-foot-high draped backwall,
two 3-foot-high draped side rails.
Booth ID sign with your company name and
booth number.
First 1,000 pounds of drayage FREE. Each
additional pound is at heavily subsidized low rates.
Free 1x use of the post-show registration postal
mailing list.
Three booth personnel passes for your staff per
10'x10' booth purchased.
Your company’s profile and link at IGC’s website.
Your company’s profile in the printed Official
IGC Show Directory & Buyers Guide.
Exclusive access to sponsorship opportunities for
maximum exposure/visibility.
Opportunity to advertise in the Official
IGC Show Directory & Buyers Guide.
24-hour exhibit hall security.
Make a Commitment to
Increased Sales Now
®
An attendee base that buys exactly what you sell.
State-of-the-art convention centers in the heart of
the “Garden Center Belt.”
An educational conference without parallel.
A substantial fine-tuned promotional campaign.
Produced by the industry’s leading magazines.
Managed by a veteran event management team.
Exhibitor perks that make sense.
Reserve Your Space Today!
The bottom line ... is your bottom line. In just six days, you will present your products and
services to more qualified buyers than you could reach in a year through any other means.
Right now is the time to sign up for IGC East and IGC Chicago 2014.
Contact Lisa Bansavage at [email protected] or (203) 682-1664.
IGC Exhibit Hall Hours
IGC East: Tues., Aug. 5: 12 - 6 pm, Wed., Aug. 6: 10 am - 6 pm, Thurs., Aug. 7: 10 am - 3 pm
IGC Chicago: Tues., Aug. 19: 12 - 6 pm, Wed., Aug. 20: 10 am - 6 pm, Thurs., Aug. 21: 10 am - 3 pm