Data Printing Solutions Create a more valuable transaction

Data Printing Solutions
Create a
more valuable
transaction
communication
InkJet Printing Solutions—Continuous
Target
Kodak Versamark VL2000 Printing System
<5M per month
Kodak Versamark VT3000 Printing System
+5M per month
Kodak Versamark VX5000 Plus Printing System
+7M per month
Full Color Electrophotographic Solutions—Cut Sheet
Kodak NexPress M700 Digital Color Press
450K per month
Kodak NexPress 2100 Digital Production Color Press
750K per month
Kodak NexPress 2100 Plus Digital Production Color Press
1.6M per month
Kodak NexPress 2500 Digital Production Color Press
1.9M per month
Kodak NexPress S3000 Digital Production Color Press
2.2M per month
Production Black and White—Cut Sheet
Kodak Digimaster 9110 Digital Production System
2M per month
Kodak Digimaster EX110 Digital Production System
3.6M per month
Kodak Digimaster EX125 Digital Production System
4.25M per month
Kodak Digimaster EX138 Digital Production System
4.5M per month
Kodak Digimaster EX150 Digital Production System
5M per month
Data Printing Solutions
To learn more about solutions from Kodak:
Visit graphics.kodak.com/go/dataprinting
Eastman Kodak Company
343 State Street
Rochester, NY 14650 USA
© Kodak, 2008. Kodak, Digimaster, NexPress and Versamark are
trademarks of Kodak.
Subject to technical change without notice.
U.C.001.0508.EN.01 (K-715)
48446_KGCG_DataPrintingBro.indd 1-3
5/8/08 4:29:27 PM
AltaRewards
TM
Inside the data center
www.altarewar
ds.cc
555
Lindon
Electric
Company
Lindon Electric Comp
any
PO Box 123
Anytown, USA 1234
5
Chaussée de Wat
erloo
5555 Waterlo
o - Belgique
T: +55 5 555
55 55
Customer Servi
ce
customerservice
@lec.com
1 (888) 123-4567
Member Num
ber
AltaReward Bala
nce
Member Stat
us
ACCOUNT INFO
RMATION
Activity Statemen
t
01 January 2008
- 30 Marc
ACCOUNT NUM
h 2008
BER
123-45-678900-01
Mrs. Elsie Glo
ssner
669 Spruce St.
San Diego, CA
92102
USA
METER NUMBER
987656
CUSTOMER
Jane Customer
123 Maple Aven
ue
Anytown, USA 1234
Next meter read
ing on or about
5/31/07
5
Activity Summa
ry
Mrs. Glossner,
01 January
CHARGES
Amount of previous
16 January
Early Enrollme
nt Program
400 points
$121.12
$121.12
20 February
Holiday Cinema
Purchase
150 points
$ 00.00
20 February
New charges
Air Travel (Van
couver)
950 points 1
Electric Cost
01 March
$103.00
AMOUNT DUE UPO
N RECEIPT
Billing Date: 5/7/0
7
Billing Period: 4/1/0
7 - 4/30/07
Charity Run to bene
fit Smith Childre
n’s Hospital
When: Saturday
, May 19, 10am
Where: Begins at
Park Hills High Scho
ol
Memorial Day Para
de
When: Monday,
May 28, 12 noon
Where: Main Stre
et between Center
Street and
Elm Avenue
Due Date: 5/21/07
750
Make check paya
ble
Lindon Electric Com to:
pany
Be sure to write
your account num
ber
500
250
0
Questions about
you
M A
D J r Fbill?
A M J J A S O N
Cal
l us at (888) 123-45 2007
2006
67
Open Extende
d Pay Plan
(Premium)
250 points 2
USAGE COMPARISON
222007
March
APRIL
APRIL 2006
Average Kwh use per day
Average Kwh use per day
37.5
Electricity used
1125
on your check.
Average temperature
41˚
Lindon
Electric
Company
AMOUNT DUE
DUE DATE
Air Travel (France)
600 points 1
Christie Kemp
Alta Vista Trave
l
Note 1: A limite
d number of air
miles may accum
Note 2: These
ulate in any one
points are
used
tysubje
Electrici
statement period
Membership
.
Guide for additi ct to Terms and Conditions
of membership
onal information.
. See your
Data center printing environments
typically support billing and
statement operations and similar
environments where the output is
generated as the result of a business
interaction. We call these interactions
transactions, and that is where we
get the term transaction printing.
The nature of these transactions
is that they document a business
event, therefore they must be secure,
auditable, and they must be printed
and delivered to the recipient in a
timely manner.
Rethinking the
transaction document
The next generation
data center
Kodak works with some of the
largest transaction printers in the
world to promote the use of bills and
statements as a key part of the overall
customer communication strategy.
We sometimes call this TransPromo
communication, merging the idea
of transaction communication with
the promotional aspects of direct
mail and other campaigns. But it is
really much more. The idea behind
TransPromo communication is to use
what you know about your current
Whether your needs are for basic
transaction printing or you are
interested in moving to the next level
of customer communication, Kodak
has solutions. The basics are covered
with our cut sheet Kodak Digimaster
Digital Production Systems,
continuous Kodak Versamark
Printers, and the supporting software
that allows us to integrate into your
existing workflow with some of the
most reliable solutions in the industry.
900
Average temperature
44˚
••••
For outages or eme
rgencies call
(888) 987-6543
portion and return
The summer seas
on is now in full
put together som
swing and we
have
e vacation pac
kages which will
you to make the
allow
most of the seas
on and save mon
some amazing
destinations at
ey on
the same time.
you to marvel
We invite
in spectacular
Italy, and enjoy
at Club Leisure
10% off
Resorts, a five
-star facility loca
beautiful Venice
ted at the
Hills Resort and
Spa.
This year celebrat
e our 35th birt
hday with us with
exciting tour pro
motions in Ven
some
ice. Enjoy a rela
massage using
xing
the attached cou
pon
way of saying
“Thanks” for bein below. It is just our
g a loyal custom
er.
Alta Vista Travel
would like to than
business and rem
k you for your
ind you of our
price match gua
whereby if you
rantee,
can find a com
peti
ours we’ll mat
ch it, and provide tor’s price that beats
you with a $10
token towards
0 travel
your next holiday
.
30
Lounge Spa
Massage:
2 hours for
Please detach this
Open Buffet (Pre
mium)
50 points
03 March
FOR THE LAST YEAR
YOUR KWH USAGE HISTORY
Send payments
to:
1250
Lindon Electric Com
pany
PO Box 123
1000
Anytown, USA 1234
5
May 2007 Commun
ity Events:
Park Hills Neighbor
hood
Customer Service
[email protected]
customerser
02 March
1 (888) 123-4567
Lindon Electric Company
PO Box 123
Anytown, USA 12345
Lindon
Electric
$10
Company 3.00
Open Resort (Pre
mium)
200 points
$130
with payment.
ONLY
bill
Payments as of
4/1/07
Previous balance
Travel Tickets
Bonus
200 points
FOR DEMONSTRA
TION PURPOSES
SUMMARY OF
A-1537-2551
22.500 points
GOLD
� � �
Complimenta
ry
cocktails
FOR DEMONSTRA
TION
PURPOSES ONLY
$103.00
5/21/07
er...
Account Number:
123-45-678900-01
Customer:
Jane Customer
123 Maple Aven
ue
Anytown, USA 1234
5
Lobby Lounge
Amount
Enclosed
Mail Payment to:
Warm weather is just around the corn
Lindon Electric Com
Jane,
pany
PO Box 123
Anytown, USA 1234
5
e
Energiz
your Wardrobe!
The Baldwin’s Summer Collection
Please detach this portion and return
48446_KGCG_DataPrintingBro.indd 4-6
with payment.
is at your Park Hills store!
Children under
12 eat for FREE
FOR DEMONSTRA
TION PURPOSES
T
ONLY
he data center and
transaction printing markets are
served by both inplant and print
for pay/service providers. The
requirements in this environment
extend beyond printing, and
encompass the entire workflow, data
and physical plant security, fitness for
mailing, and deliverability. To meet
the needs of this diverse group, Kodak
delivers best-in-class solutions in
every speed range, meeting every
requirement from cut-sheet
black-and-white printing, to the
highest speed continuous printing
in monochrome and color.
Traditional data center printing uses
print file formats that are different
from those used by commercial
printers. The formatting programs
and applications are also different
because their focus is on moving
transaction data from a billing
application to a printed statement
in the most efficient manner. The
big change in data center printing in
the last decade has been the ability
to substantially improve the image
quality and information design to
provide a better experience for
the recipient. Another big change
is in rethinking the purpose of the
transaction document. By adding
key marketing messages that tie in
to current marketing campaigns, it
is possible to make the transaction
document do twice the work for the
same postage cost.
customers, and what you can find out
about them by adding information
from other sources, to speak more
personally to those customers.
For example, if you produce billing
statements, your view of your
customer is usually limited to that
one relationship. Based on that
information it may be hard to know
what other services you have that
might interest that customer. If you
can acquire basic demographic data
about people who live in similar
postal codes, you can draw a bigger
picture of your existing customer and
engage in a deeper conversation. It
is not invasive and it does not violate
privacy restrictions.
If you are ready to step into color, we
have those solutions well identified
with our cut sheet Kodak NexPress
Digital Production Color Presses
and continuous Kodak Versamark
Printers. For many, the first step is
to look at the current printing and
identify how much preprinted stock
is used. Significant savings are seen
by Kodak customers who replace all
of that preprinted stock with a white
paper solution that includes one
of our full color printers and a new
workflow. Adding the digital color
form during the printing process frees
up the concern of loading incorrect
stock, eliminates stock change time
and warehousing costs, and adds
tremendous flexibility for scheduling.
For your customer, the next step can
be to add more flexibility to the look
of the invoice, perhaps even adopting
TransPromo techniques to drive some
additional revenue.
Why talk
to Kodak
for your data
center needs?
Kodak subject matter
experts and industry
marketing specialists have
been helping to change the way
data centers approach their print
needs for the last decade. Today we
have years of experience working
with the largest printers in the world,
and we can use that experience to
create the most efficient solution for
your current needs and to position
for your needs in coming years. AFP,
Metacode, PCL, PostScript and PDF
are all spoken here!
There are many print providers
with targeted print devices, but
Kodak has the experience at every
speed range and using every print
technology, so we can guide you
to the best solutions in black and
white and in color.
5/8/08 4:29:34 PM