motorcyclesjournal 2014
Transcription
motorcyclesjournal 2014
HUSQVARNA MOTORCYCLES JOURNAL 2014 RETURN TO SUPERCROSS! 2015 INTERNATIONAL MEDIA LAUNCH: SWEDEN IN THIS ISSUE OF THE HUSQVARNA MOTORCYCLES JOURNAL Hindsight: Lars Larsson ROCKSTAR ENERGY HUSQVARNA factory Racing 2015 Husqvarna MotorcycleS Model Line Husqvarna Motorcycles Journal 2014 Delivering On Our Core Values ...................................... 3 Husky Highlights .......................................................... 4-5 Hindsight: Lars Larsson .............................................. 6-7 Rockstar Energy Husqvarna Factory Racing ............. 8-9 Four-Star Factory Racing ........................................ 10-11 Interview: Ashley Fiolek .......................................... 12-13 Inside the 2015 International Media Launch........... 14-15 Meet the 2015 Husqvarna Line................................ 16-17 Husky Of Choice ...................................................... 18-19 Getting Social .......................................................... 20-21 Husqvarna’s North America Dealer List ................. 22-23 Bel-Ray Husqvarna's Dean Ferris pilots his FC 450 around the Uddevalla course at the GP of Sweden. Photo by Brendan Lutes ©2014 HUSQVARNA MOTORCYCLES NORTH AMERICA, INC. Page 2 CORE VALUES TRADITION RACING Delivering On Our Core Values By Steve Lawler Every great company in the consumer goods industry has one thing in common: a brand name. A brand name is a direct reflection of a company’s strength in the products it makes and the values it delivers. If you’re really good, people will be able to recite exactly what your brand represents without even thinking when they come across it. Kleenex. Kellogg’s. Starbucks. We all know what these brands are and what they promise to deliver: a soft tissue, a breakfast cereal, a custom-made cup of coffee. You not only know what the brand name represents – you come to expect it. This becomes a company’s “brand promise.” Supporting that pledge are the core values that a company will use to uphold its brand promise. At Husqvarna Motorcycles, our brand promise is “The Pioneers of Motocross.” The solid foundation of upholding that brand promise is four thoughtfully selected core values of: Tradition, Racing, Sweden and Premium. To fully understand our foundation and our brand promise, let’s take a closer look at these pillars of Husqvarna Motorcycles. Our Brand Promise: "The Pioneers of Motocross" Husqvarna was the first manufacturer to produce a purpose-built motocross bike in the 1950s, and went on to reign worldwide well into the mid 1970s, changing the landscape of dirt bike riding forever. Our Core Values APPROVED / CLASSIC TECHNIQUE HEROES SINCE 1903 SWEDEN NATURE SWEDISH ROOTS SWEDISH RACING TEAM RACING PRODUCTS FACTORY RACE BIKE PREMIUM COMPONENTS WEAR TECHNOLOGY TRADITION: Since our first motorcycle in 1903, Husqvarna has built a tradition of innovation and excellence. When the pioneering heroes of motocross took their customised Husqvarna street bikes and turned the motorcycling world upside down, their trail blazing spirit made Husqvarna a global icon. Husqvarna continued this spirit by producing the first purpose-built off-road specific competition motorcycles, followed a decade later by the first mass produced motocross bikes. Today the legendary tradition continues with the new generation of Husqvarnas. RACING: In the heat of battle there's no place to hide. For a shot at glory, one needs to be both fast and consistent. The Husqvarna factory team's race bikes are the ultimate test for our complete range of race products. Endurance and performance thats continually being measured at the world's toughest races. With a family heritage of over 105 World Championship Titles, the new Husqvarnas have been bred to perform. SWEDEN: A country of extremes. Vast rugged wilderness that is beautiful yet unforgiving. Mastering the dense forests and rugged hillsides takes strong character and determination. These origins are reflected in Husqvarna's intelligent design, dependable performance and classic Swedish colour scheme. There's no bold experimentation on our bikes and we make no outrageous claims. Much like typical Swedes, the new Husqvarnas prefer to do their talking out on the tracks and trails. PREMIUM: Every ride has the potential to be legendary. Whilst we have no control over how or where one chooses to ride, we can ensure that every new Husqvarna is up to the challenge. Only premium parts, components and accessories make it onto our motorcycles. Quality materials, proven technology and precise manufacturing all part of Husqvarna's uncompromising commitment to continuing the legend! Page 3 Huskyhighlights Husqvarna Motorcycles is proud to announce Steve Lawler as the new North American Marketing Manager. Lawler is a long-time veteran of the motorcycle and powersports industry, and brings with him a passion for motocross and years of experience. erzberg 2014 Graham Jarvis Tackles The Iron Giant MEET Husqvarna Marketing Manager STEVE LAWLER dirt bike EDITORS NAME husqvarna FE 501 bike OF THE Year We are beyond thrilled to see our flagship of the 2014 Husqvarna line up – the FE 501 – named Dirt Bike magazine’s Bike Of The Year! The wrecking crew at Dirt Bike mag couldn’t help but stand in awe of the big-bore off-roader, as well as the hard-working company behind it that is fueling the re-birth of this venerated brand. In their own words, here’s what the editors of Dirt Bike magazine had to say: “Here’s the skinny: the Husqvarna FE 501 mates old-world passion to state-of-the-art Page 4 Bel-Ray Husqvarna Factory Racing’s Graham Jarvis set out to defend his number one plate at the Erzberg Red Bull Hare Scramble, and though he came close to doing so, the extreme enduro specialist had to settle for second place. “It’s disappointing,” Jarvis lamented. “I wanted to win.” Nonetheless, Graham still showcased his incredible skill in negotiating the treacherous Erzberg Rodeo course, including the infamous “Carl’s Diner” section. “To be honest, my chance of winning ended on the very first hill out of the quarry floor,” Jarvis said. “I came off the line quite well but got boxed out going into the first corner. When I came to the first climb a few riders crashed in front of me and then I crashed trying to get around them. I had to take a second run at the climb. That put me behind straight away and it was an uphill battle from there. The pace was pretty high and it was tough to fight back. I got up to second going through Carl’s Diner but by that stage, Johnny Walker was just too far ahead to catch. I had to take second.” Joining Jarvis in the top-five was his Bel-Ray Factory Husqvarna teammate Alfredo Gomez, who finished fourth. Like Jarvis, Gomez was expecting a better result, but was still proud of his finish. The race started well but during the middle of it, I made four big mistakes,” Gomez said. “I didn’t really crash anywhere; I just lost time on some of the climbs. It’s disappointing because I felt like I had the speed to place inside the topthree, but fourth is still a good result.” Husqvarna On Top at National Hare & Hound technology, manufacturing, marketing and vision. Oh, and the bike makes us smile.” Not only did Husqvarna take top honors in the Bike Of The Year category – we also backed it up with an honorable mention! The TE 300 was showered in adulation in Dirt Bike's Bike Of The Year feature story, as well: “The motor remains the most-advanced and best-performing two-stroke in the world, and it’s especially good at tight trails and hard-core off-road riding—all the things we love most.” Factory Husqvarna rider Jacob Argubright made history on April 27, 2014 by riding to victory in the Vikings MC Virgin Voyage National Hare & Hound. Argubright’s win marked the first time in decades Husqvarna has topped the podium at a national desert race. “I’m really happy to get this win for Husqvarna,” Argubright said. “Desert racing was a big part of Husky’s legacy in the 60s, 70s and 80s. I’m proud to be on a Husky and put them back on the map in the National Hare & Hound Championship!” Photo Mark Kariya Photo Scott Cox “This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna and I’m very excited to be a part of the team. I have a long history with dirt bikes – I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skillset off the bike, as well, with a diverse background in marketing and sales. I’m looking forward to bringing it all together as Marketing Manager for the new Husqvarna.” Photo Future7Media “We are very proud to welcome Steve Lawler to Husqvarna,” said President Jon-Erik Burleson. “He is the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.” HANGTOWN Husqvarna Motorcycles recently announced that the iconic brand will make a return to the AMA Pro ranks of Supercross and Motocross. Although the all-new Rockstar Energy Husqvarna Factory Racing team won’t be in action until the 2015 season, throngs of fans at the 2014 Hangtown Motocross Classic got to see some Huskys take to the national track. In honor of past legends and future champions, “Bad” Brad Lackey and Chuck Sun rode a “Lap of Legends” at round two of the AMA Pro Motocross Championship. Lackey, aboard a 1973 CR 400, and Sun, aboard a 2014 TC 250, showcased 40 years of Husqvarna history for the Hangtown fans, and also autographed limited-edition Husqvarna posters for a throng of lucky Hangtown Motocross Classic fans. Photos Scott Cox WITH BAD BRAD & CHUCK SuN WWW. HU SQVARNA-M OTORCY CL E S. COM WHAT THE EDITORS ARE SAYING DIRT BIKE, MARCH 2014 “Overall, we couldn't love this [FE 350] motorcycle any more. It does everything we like, and does it well. It's clear that nothing was held back and that the people in charge want Husvarna to succeed. ” MOTOCROSS ACTION, MARCH 2014 “This [TC 250] is the best 250cc two-stroke engine made. It hits hard and quick by fourstroke standards, but by the old-school way of thinking, it has a broad and easy-touse powerband.” DIRT BIKE, APRIL 2014 “The Husqvarna FE 501 is a little bit of old-world legacy mated to current technology and manufacturing. The result? It's a winner from here to the local enduro or to the Six Days–it's that good.” TRANSWORLD MOTOCROSS, APRIL 2014 “We were pleasantly surprised to find that the FC 450 builds power smoothly from the crack of the throttle and boasts a linear powerband that is not only easy to control and put to good use, but also allows the rear suspension to work as it should without excessive chain torque.” New WP Factory Services Website and Factory-Direct Tuning WP Factory Services was once reserved for only professional racers, but with an all-new foundation in the U.S. and an expanding market share, WP Factory Services is proud to open its doors to the general public. Starting with the all-new website - WPFactoryServices.com racers and riders can now get WP Factory Services tuning, re-valves and even custom A-Kit suspension to their door. For more info on WP Performance Systems or WP Suspension North America, please contact [email protected]. LIKE us on Facebook.com/WPPerformanceSystems WPFactoryServices.com. DIRT RIDER, MAY 2014 Mike Brown lands the new FE 350 on the cover of Dirt Rider Magazine. Check out the feature story on Husqvarna's factory off-road star on page 58. Page 5 HIS FACE MAY SHOW HIS 73 YEARS, BUT HIS ANIMATED BLUE EYES TELL A FAR MORE YOUTHFUL STORY, A STORY OF A MAN WHO CAME FROM SWEDEN ON A WHIM, FOUND HIMSELF ALONE IN THE MIDWEST BARELY SPEAKING THE LANGUAGE, RACING UNDER A PHONY NAME AND TRYING TO SELL HUSQVARNAS – A MOTORCYCLE HARDLY ANYONE HAD EVER HEARD OF. Lars Larsson (a.k.a. “Larry Lawson”) had an interesting journey that took him quite literally from the beginning all the way to the present day of American motocross. Larsson was the first Factory Husqvarna rider in America, and nearly 50 years later, he is still racing motocross (did you know that there is a 70+ class?)! During his career, Larsson witnessed the formation of the dirt bike industry, America’s fascination with motocross and the radical evolution of the sport. The former Swedish GP star is now pleased to witness the rebirth of the brand that started it all for him — Husqvarna Motorcycles. In a rare sit-down at his San Diego, California home, Lars talked about his history with Husqvarna Motorcycles, coming to the United States and the types of innovation that drove the industry. His vast experience and colorful personality revealed a unique perspective — one that could only come from a living thread woven into the fabric of motocross history. His first race in America Edison Dye picked me up and he said, ‘We’re going to go racing. We’re going to Indiana State Championship TT.’ I don’t know what the heck he was talking about. We get to this Indiana state championship and I signed up as ‘Larry Lawson’ because I was not supposed to take part in any racing over here (because of the Swedish motorcycle federation and the FIM). We take the crate out of the van, I uncrate it and start putting the fork on the bike and people were starting to come close and say, ‘Hey, what is that? What are you doing?’ All those TT bikes had the smooth tires, maybe with the cut in it. I had Trelleborgs. (Swedish-made knobby tires) People said, ‘You can’t race with those kind of tires. You won’t stand a chance.’ And Edison said, ‘Oh, it’s okay. We just want him to ride to show the bike because this is a motocross bike.’ Well, I whipped them with those tires. They were sliding around the corners and I couldn’t slide – I was tracking. I just went up to the corner, turned and went lIVING the other way. Afterwards, a lot of people gathered around us. People were trying to talk to me, but I didn’t speak English. All I could say was, ‘Husqvarna… very good quality Swedish… very good motorcycle.’ Edison told me this many times, and he always laughed because people around me kinda shook their heads and said, ‘Them California boys, they sure talk funny.’ Innovation of Husqvarna I think in the beginning their quality seemed to be extremely good. A Husky started on the first kick. Back then, no motorcycle started on the first kick. But the way they were promoting the motorcycle with the racing program, not only in motocross, but in the desert and in enduro, as well. A lot of that had to do with the two people: Bror Jauren and Ruben Helmin. They were very enthusiastic for racing, and if it hadn’t been for them, I don’t think Husqvarna would have ever made any bikes. They basically had to make it without the approval of the big shots, so things were made on the side. Lars racing the 2014 RacerX InterAM at Boise, Idaho Summer 1971 with the Titanium Bike The summer with the titanium bike was something else. Pro Fab up in Orange County built the frame. A guy selling material came to us and said, ‘Hey, I’m in the titanium business. I think there should be a bike made with titanium.’ We linked up with Pro Fab and got it going. It was so light… you took the start and never looked back. You were gone! It was a fantastic bike to ride in those days. We were very successful on that bike, but unfortunately after that summer series (the AMA) outlawed it. At the time they blamed it on the cost. But you can never talk me into Lars still has the titanium framed 400 Husky he swept the summer series with back in 1971. "Larry Lawson" with his first U.S. trophy. Page 6 Finally they had this street bike, the Silverpilen, and they modified it and they were lucky to get people like Torsten [Hallman] to ride it. He beat everybody. It’s power to those people. They had a vision. There’s many people like that – Henry Ford would be one. He had a passion. It’s that spirit that is the driving force. anything like that. Where do you draw the line? We’re never going to be able to buy exactly what the factory riders have. But there’s still people coming from the bottom, work their way up and one day they will have the factory ride. One of the most remarkable things about you is that you’re still racing. What is the competition like in the 70+ class? Well, they beat me in the (Vet) World Championship in October. I did win it in 2011 and 2012, but I got second in 2013. Those kids that are just turning 70, they’re hard to deal with! The Evolution of Motocross Supercross – what a success that was. It’s a different sport. I know many of the old riders don’t think much of it. But it’s a fantastic extension of motocross. I think that the world championship doesn’t mean squat today in the sense that everybody is not welcome to compete. In the old days, each country was allowed so many " Photos: Resmarket.com lars riders to compete in the world championship. Well, that’s not the case today. No matter, each country has their best riders. How they stand against another country’s best rider, that’s one thing. But at least they should be able to compete, like in the Olympics. The US nationals, that is, in a sense, the real world championship today. But at the same time it’s not. Because where I’m coming from, a world champion means you gotta travel around many different countries and compete around the world. You gotta learn how to eat the food they give you; you gotta go through the language. I wish there were more Americans competing in the world championship. The biggest honor you can have, in my opinion, is to represent your country. As a sportsman, as a rider, there is no higher call. What has it been like to watch motocross grow to the level it is at today? The whole thing has been an unbelievable experience. It’s like you dropped something in " Lars Larsson helped lay the groundwork for Husqvarna and modern motocross in the U.S. An American Story the water and the ripples grow bigger and bigger. To have been a small part of that evolution is a fantastic thing. Seeing when the Americans started going over to Europe really to compete and how they won some world championships, and Motocross des Nations, how they won that. When I sit and have a little glass of wine and think about all these things… yeah, I was a little part of it. Perspectives on the new direction of Husqvarna? It’s neat. It’s neat that the name is not going away. I worked with KTM when I came to this country and when we were the distributors, and I raced KTM for many years. I’ve seen what they’ve done. I feel very good that Husqvarna is back with them because I think Husqvarna will not take KTM’s market share, but other brands’ market share. I am certain that KTM will do a hell of a good job with Husqvarna. IT WAS A FANTASTIC BIKE TO RIDE, BUT UNFORTUNATELY, AFTER THAT SUMMER SERIES, THE AMA OUTLAWED IT AND WE COULDN'T USE IT AGAIN. " Page 7 WWW. HU SQ VA R N A - M OT O R C Y C LE S.C O M jason anderson rockstar Energy HusqvaRnA Factory racing It’s been nearly 14 years since Husqvarna has participated in Supercross, but the iconic marque is officially headed back to the stadiums! Husqvarna is making this historic return to the pinnacle of AMA Pro ranks with Rockstar Energy Racing, and will be contesting the 2015 AMA Supercross and Motocross Championships. Husqvarna – along with the Rockstar Energy Racing crew – proudly announced the formation of the new team at a press conference in Murrieta, California. The announcement was made to media, industry guests and VIPs at the Husqvarna headquarters as reigning 250 West Supercross Champion, Jason Anderson rode the all-new FC 450 out onto the stage, followed by the rest of the Rockstar team. “This is a very exciting moment and a milestone in the Husqvarna history books,” said Head of Husqvarna Motorsport Robert Jonas. “Re-entering Supercross with an outstanding team such as Rockstar Energy Husqvarna Factory Racing and Jason Anderson are the perfect circumstances for success.” New Mexico-native Jason Anderson is making the step up to the premier class in 2015, and will be riding the FC 450 in AMA Supercross and Pro Motocross Championships. “It’s cool to be a part of bringing the Husqvarna brand back to Supercross,” Anderson commented. “I rode the bike before I signed and I really like it so that made my decision pretty easy. I’m excited to be racing it and making my debut in the 450 class on a Husqvarna. We have a good program in place and we know we have the capability to win championships, so I think it’s going to be good.” RIGHT: Celebrating the launch of Rockstar Energy Husqvarna Factory Racing are (L-R) Paolo Carrubba, Bobby Hewitt, Robert Jonas, Jason Anderson, Dave Gowland and Jon-Erik Burleson. BELOW L-R: 1) Jason Anderson's Factory FC 450; 2) Anderson backs it in for the camera; 3) Jason with Jon-Erik Burleson; 4) Husqvarna legends Chuck Sun, Brad Lackey and Mark Blackwell flank Jason Anderson; 5) Head of Husqvarna Motorsport Robert Jonas; 6) Brad and Jason compare their Husqvarna race bikes. Page 8 Page 9 Photos Scott Cox WWW. HU SQ VA R N A - M OT O R C Y C LE S.C O M Four-star Factory Racing! introducing the 2014 Factory Husqvarna Off-road Race Team MIKE BROWN, RUSSELL BOBBITT, ANDREW DELONG and JACOB ARGUBRIGHT make up Husqvarna’s elite 2014 Factory Off-road race team. They’ve been called the “Murderer’s Row of Off-road,” and this wrecking crew is just getting started in 2014! Meet the team and get to know the newest faces of Husqvarna’s historic legacy. 2014 Husqvarna Team Sponsors “We have an outstanding product to build on, and our sponsors elevate our bikes to an even higher level,” said Husqvarna Off-road Race Team Manager Andy Jefferson. “We’ve already endured some incredibly tough conditions this year and we have our sponsors to thank for helping our guys get through those races. There’s still a lot of racing left to do this year and these great sponsors are going to be with us every step of the way.” Page 10 WWW. HU SQVARNA-M OTORCY CL E S. COM ANDY JEFFERSON is the man behind Husqvarna’s North American off-road racing efforts. A former factory Husqvarna rider, and still an avid motocross racer, himself, Andy brings plenty of experience to the team. “This is a landmark year for Husqvarna and we couldn’t ask for a better team to fly the flag,” Jefferson said. “Husqvarna is covering five different national championships as well as other select events around the world." RUSSELL BOBBITT #23 brings with him four national enduro championships. The Factory Husqvarna rider was planning a bid at his fifth national title in 2014 but unfortunately started his season with an injury. Look for him to be back in the saddle soon, and putting his FE 350 on the podium at National Enduros and OMA Nationals. ANDREW DELONG #10/27A is a returning rider to Husqvarna, but met with some major changes in 2014. The promising young off-roader made the step up to the premier class of the GNCC series, and is also keeping plenty busy with the AMA National Enduro Series. JACOB ARGUBRIGHT #911 is proud to bring the Husqvarna marque back to the desert, where he is contesting the National Hare & Hound Championship aboard an FC 450. The Southern California native is also taking on the AMA Western Hare Scrambles series, and will be tackling several extreme races, as well. MIKE BROWN #3/41A highlights the Husqvarna factory team as its premier rider. He will be contesting the AMA EnduroCross Championship aboard a Husqvarna this season, as well as many other select off-road events. “Brownie” has already been to Australia and back on his FE 350, and plans to race as many different off-road events in 2014 as possible! NICK FAHRINGER is a Husqvarna factory support rider, proudly contesting the National Enduros and the OMA Nationals aboard his AirGroup Racing TE 300. For more on the Airgroup Radiant Racing team and its unique sponsors, like them on Facebook.com/ AirGroupRadiantRacing. Instagram/Twitter: @arr_team Page 11 WWW. HU SQ VA R N A - M OT O R C Y C LE S.C O M MULTIPLE NATIONAL MOTOCROSS TITLES, APPEARING IN VOGUE MAGAZINE, X GAMES GOLD MEDALS, ESPY AWARD NOMINATIONS AND EVEN AN EMMY FOR HER “WORLD OF RED BULL” COMMERCIAL… JUST LISTING HER ACCOMPLISHMENTS IS EXHAUSTING, WHICH IS PERHAPS WHY ASHLEY FIOLEK IS ENJOYING SOME R&R (RIDING AND RELAXATION) IN 2014, AND WE COULDN’T BE MORE THRILLED THAT SHE IS DOING IT ON A HUSQVARNA TC 125! WE CAUGHT UP WITH THE TWO-TIME WOMEN’S MOTOCROSS CHAMPION TO “HEAR” WHAT SHE’S DOING IN HER DOWN TIME (FOR THOSE WHO DON’T KNOW, ASHLEY IS PROFOUNDLY DEAF). THE INTERNATIONAL MOTOCROSS STAR EXPLAINS HOW SHE ENDED UP ON A HUSQVARNA, WHY SHE CALLS THE TC 125 THE “PERFECT BIKE” AND WHAT SHE HAS PLANNED FOR THE FUTURE. p ’t kee ouldn on the c ly b lek roba You p Ashley Fio keep up h it c w u an up but yo l media! … k c a tr socia er on with h m: @af67 k67 ra ole Instag @ashleyfi r: e t it w T Page 12 Ashley fiolek rides Husqvarna Tell us about the Husqvarna you’re riding. I have a Husky 125 2-stroke and I love it! The power is smooth, it’s super easy to flow on the bike, and it is FAST! Even though I am a smaller rider the bike feels super light and easy for me to whip. What is your relationship with Husqvarna? This is a brand new relationship. Since retiring from motocross I haven't ridden much, but this year I decided to do some riding. Husqvarna offered me a bike to ride, which I thought was super cool of them! How long had it been since you were on a 125? Did it take some getting used to? The last time I raced a 125 2-stroke was in 2007 so it has been a while. Actually it didn't take me any time to adjust; I honestly prefer a 2-stroke over a 4-stroke. For me, being a smaller rider, I need something that is lighter and easier to move around so the Husky 125 2-stroke is perfect. Is that the bike you chose or is it what Husky offered you? I chose the 125 2-stroke, I believe Husqvarna would let me ride whatever I wanted, but like I said, I prefer the 2-stroke over the 4-stroke. It is just more fun for me to ride. Speaking of fun, is it a relief to just play ride rather than being focused on racing? For sure! I just ride when I want to ride. I still train but that is just to stay in shape. No pressure – just play riding. It is all about fun and the Husky 125 makes it a blast. Is there any chance we’ll see you at the races this year? I love the bike but I will not be racing unless it is a special event. Right now I am just focused on play riding and having fun. Can you tell us about the Ashley Fiolek Foundation? Over the years I have had the opportunity to visit schools and other organizations and talk to the kids about going after your dreams. It was a great experience for me so I wanted to continue that with the Ashley Fiolek Foundation. Getting the foundation going has been slow but I think it will be awesome once we are ready to go! I have a bunch of ideas that I think would benefit children and young women, but for now we are starting with the "Dirt Bike Outreach" program. The idea here to visit different organizations, speak with the children or young women about their dreams. I want them to understand that anything is possible if you work hard and surround yourself with the right people! After that we will go ride dirt bikes. I will teach them the basics of riding motorcycles and then we will do a simple beginner course. I want to give them a taste of riding and show them how exciting and empowering it is – how it changed my life! I am not expecting these children to become racers; the goal is to get passionate about something, encourage them to chase that dream and maybe it could become their career. I think by trying something they may have never had the chance to, it could let them know that they can do anything. At the end of the day, I hope it’s an experience of a lifetime. Where can people find out more about the Ashley Fiolek Foundation? People can check out our website at www.AshleyFiolekFoundation.org. WWW. HU SQVARNA-M OTORCY CL E S. COM Photo: CM Photography AF67 demonstrates how easy it is to whip the TC 125. Page 13 Dirt Rider magazine’s Adam Booth takes a closer look. The Sweden trip included a stop at the Husqvarna factory. MXGP of Sweden 1931 Husqvarna 500cc Sportracer The Husqvarna museum also showcases the company’s weapon making heritage. Vital MX’s Michael Lindsay throws some sand on the Luleå track. The TE 2-stroke enduro models were very popular with the editors. Nathan Watson bites into the Husky corner Brendan Lutes from Transworld MX enjoys a post-ride chat. Page 14 Race photos: Acevedo J.P. LAND OF THE MIDNIGHT SUN TO CELEBRATE THE ARRIVAL OF THE 2015 MODEL LINE, Husqvarna Motorcycles invited journalists from around the world to the land of the midnight sun for a grand kick-off! Media made the trek to Luleå in northern Sweden where they were welcomed to a day of riding the new 2015 Husqvarnas in a land where the sun never sets (not in July, anyway). Both track and trails awaited journalists at the Luleå venue, where they had a chance to throw a leg over 2-strokes, 4-strokes, off-road and motocross bikes from 85cc all the way up to 501. The Sweden getaway also included a trip to the World Motocross GP in Uddevalla to see the Bel-Ray Husqvarna Factory Race Team in action. Editors also had a chance to visit the historic town of Huskvarna (did you know it was a town?) and visit the Husky museum where everything from motorcycles to sewing machines and weapons are on display. Enjoy some snapshots of the Nordic excursion here, and watch the pages of your favorite motocross and off-road magazines for in-depth features from the 2015 Husqvarna World Launch in Luleå, Sweden! Cycle News’ Jason Abbott wheelies through the Swedish forest aboard a 2015 Husqvarna. Factory PR man Paolo Carrubba (left) with the legendary Juha Salminen (right). Romain Febvre takes flight MXGP of Sweden The new 2015 Husqvarna motocross and off-road model lineup. Page 15 WWW. HU SQ VA R N A - M OT O R C Y C LE S.C O M Model Range 2015 Husqvarna TC 85 / 125 / 250 FLEX YOUR ENGINE OFFICIAL TECHNICAL PARTNER FC 250 / 350 / 450 Page 16 TC 250 ENGINE TYPE: Single-cylinder DOHC 4-stroke DISPLACEMENT: 349.7cc STARTER: Electric starter TRANSMISSION: Close-ratio 5-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.0 gal WEIGHT: 233.7 lbs (without fuel) ENGINE TYPE: Single-cylinder, 2-stroke DISPLACEMENT: 249cc STARTER: Kickstarter TRANSMISSION: Close-ratio 5-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.0 gal WEIGHT: 214.7 lbs (without fuel) FC 450 TC 125 ENGINE TYPE: Single-cylinder DOHC 4-stroke DISPLACEMENT: 249.9cc STARTER: Electric starter TRANSMISSION: Close-ratio 5-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.0 gal WEIGHT: 227.5 lbs (without fuel) ENGINE TYPE: Single-cylinder, 2-stroke DISPLACEMENT: 124.8cc STARTER: Kickstarter TRANSMISSION: Close-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.0 gal WEIGHT: 202.6 lbs (without fuel) FC 350 TC 85 ENGINE TYPE: Single-cylinder, 2-stroke DISPLACEMENT: 84.9cc STARTER: Kickstarter TRANSMISSION: Close-ratio 6-speed SUSPENSION FRONT: WP 43mm USD fork SUSPENSION REAR: WP Monoshock with PDS TANK CAPACITY: 1.3 gal WEIGHT: 151 lbs (without fuel) FC 250 Motocross ENGINE TYPE: Single-cylinder SOHC 4-stroke DISPLACEMENT: 449.3cc STARTER: Electric starter TRANSMISSION: Close-ratio 5-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.0 gal WEIGHT: 235.2 lbs (without fuel) WWW. HU SQVARNA-M OTORCY CL E S. COM TE 125 / 250 / 300 FE 250 / 350 / 501 FE-S DUAL-SPORT 350 S / 501 S ENGINE TYPE: Single-cylinder DOHC 4-stroke DISPLACEMENT: 349.7cc STARTER: Electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.5 gal WEIGHT: 242.7 lbs (without fuel) ENGINE TYPE: Single-cylinder SOHC 4-stroke DISPLACEMENT: 510.4cc STARTER: Electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.5 gal WEIGHT: 251.1 lbs (without fuel) TE 300 ENGINE TYPE: Single-cylinder DOHC 4-stroke DISPLACEMENT: 349.7cc STARTER: Electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.5 gal WEIGHT: 240.7 lbs (without fuel) ENGINE TYPE: Single-cylinder, 2-stroke DISPLACEMENT: 293.2cc STARTER: Kick and electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.9 gal WEIGHT: 230.6 lbs (without fuel) FE 501 TE 250 ENGINE TYPE: Single-cylinder DOHC 4-stroke DISPLACEMENT: 249.9cc STARTER: Electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.5 gal WEIGHT: 237 lbs (without fuel) ENGINE TYPE: Single-cylinder, 2-stroke DISPLACEMENT: 249cc STARTER: Kick and electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.9 gal WEIGHT: 230.2 lbs (without fuel) FE 350 ENGINE TYPE: Single-cylinder, 2-stroke DISPLACEMENT: 124.8cc STARTER: Kickstarter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.9 gal WEIGHT: 211.6 lbs (without fuel) FE 501 S FE 350 S FE 250 TE 125 OFFROAD ENGINE TYPE: Single-cylinder SOHC 4-stroke DISPLACEMENT: 510.4cc STARTER: Electric starter TRANSMISSION: Wide-ratio 6-speed SUSPENSION FRONT: WP 48mm 4CS Closed Cartridge fork SUSPENSION REAR: WP Monoshock with linkage TANK CAPACITY: 2.5 gal WEIGHT: 249.1 lbs (without fuel) Page 17 STEVE LAWLER LARRY ROESELER Husqvarna Motorcycles Marketing Manager Husky of Choice: The TC 250 is my Husky of choice for its combination of light weight and big power. I love having the ignition map switch and I’m having fun experimenting with the adjustable power valve. The suspension is incredible. Favorite Thing: I’m still in awe of how great the TC 250 turns. It just carves into the inside lines! 10-time Baja 1000 overall winner, 10-time ISDE gold medalist, AMA Motorcycle Hall of Famer Husky Of Choice: I loooove my Husky! Whether you’re 17 or 57 (which is what I am) it’s a great off-road bike. It’s got great torque, it’s nimble, it’s fast, it handles great. It’s one of the most fun motorcycles I’ve ever ridden. I’m absolutely loving it. It puts a lot of fun and enjoyment into riding. Nowadays the bikes are so good. This FE 350, just clean the air filter, change the oil and keep fresh rubber on it and go have fun. Favorite thing: My favorite thing about it would have to be the electric start. Oh, and the green sticker, since I live in California! MARK BLACKWELL 1971 500cc AMA Motocross Champion, former VP of Marketing for Husqvarna Motorcycles, AMA Hall of Famer. Husky of Choice: FC 250. I have been riding a 350 and wanted to try a 250, with a little softer power delivery on the hard-packed SoCal tracks in the summer. I LOVE IT! I think it is really easy to handle and very predictable. Favorite thing: Two things: the styling and IT’S A NEW HUSQVARNA! I have a long history with the brand and am thrilled to be riding one again! ASHLEY FIOLEK Four-time WMX Champion, two-time X Games gold medalist Husky of choice: I am a smaller rider so the TC 125 2-stroke is the perfect fit for me; it’s light and smooth. I have always preferred a 2-stroke over a 4-stroke so the Husky 125 2-stroke is the perfect bike for me! Favorite thing: It’s easy to whip! :) For more on AF67, go to page 12. See Ashley in action on her TC 125 in this Transworld MX video: http://motocross.transworld. net/1000160361/news/ashley-fiolek-2014/ CHARLES JIRSA Husqvarna Motorcycles Technical Specialist Husky of Choice: The FE 501 is the perfect bike for me. I’m a desert guy, and I’m also the type that likes to do long-distance and endurance races. I love a bike that I can take to the track and ride some moto on every now and then. Not every bike can cross over and do both well and I love the versatility of the FE 501. Favorite Thing: The 4CS fork is awesome because I can make full adjustments on the fly without the use of any tools. FE 350 FC 250 FLEX YOUR ENGINE FE 501 OFFICIAL TECHNICAL PARTNER Page 18 TC 125 WWW. HU SQVARNA-M OTORCY CL E S. COM HuskyOfChoice Decisions, decisions… Choosing to buy a new Husqvarna is a no-brainer! The only tough part is choosing which one you want. There is something for everyone in the 2014 line-up – 2-stroke or 4-stroke, off-road or motocross, 85 all the way up to 501! The only thing you need to decide is which one is for you. That can be a tough choice, as they each have unique strengths and attractive features, but hopefully we can help you with your decision. Meet the staff and “stars” of Husqvarna Motorcycles North America, and read on to find out what each person’s Husky of Choice is and why. Ty Davis is also a fan of the FC 450. ANDY JEFFERSON Husqvarna Motorcycles Off-road Race Team Manager, former Pro Circuit Factory Husqvarna racer Husky of Choice: I’m a motocross guy – always have been. For me, the FC 450 is the easy choice. I do a lot of riding and testing of aftermarket and powerparts accessories, and I still race occasionally, so the FC 450 is a great all-around bike for me. The power is super smooth and it handles very light for a 450. Favorite Thing: Electric start. It’s a rare thing on a motocross bike, and a really great convenience. Photos Resmarket.com Page 19 WWW. HU SQ VA R N A - M OT O R C Y C LE S.C O M SocialMedia Thanks to our Facebook, Twitter and Instagram friends, Husky’s online community continues to grow. We appreciate your stories, comments and photos and ask that you share more! What do you think of Husqvarna Motorcycles USA? Dustin I still have my fathers old hair scramble bike 83 250 air cooled and it's a tank! Ryan This a great new company, with a fantastic future. They have a plan that will open a lot of eyes over the next couple of years. Tyler Been on a Husky since 2003. I bought new in 2005 TE510. Best bike I've ever owned. I ride A class harescramble/enduro and the bike has who knows how many hours. Elizabeth Great company with a great history! Had the opportunity to get a private tour of the Husqvarna factory today. Awesome! Husqvarna Motorcycles USA Husqvarna Motorcycles USA 370 Likes / 199 Shares 321 Likes / 14 Shares Watch Factory Husqvarna's Mike Brown set the hot lap during qualifying at round 1 of the 2014 AMA EnduroCross series. #FE350 #poleposition Husqvarna Motorcycles USA 227 Likes / 24 Shares "Bad" Brad Lackey reflects on the past at the Husqvarna headquarters. Which Brad is more bad? Original photo by Kenneth Olausson. #TBT #vintagehusky Brad Lackey Americas First 500cc World Motocross Champion #MXdN1975 Husqvarna Motorcycles USA 236 Likes / 26 Shares Here's a few of Drew Ruiz's best photos from the Las Vegas EnduroCross. Check out our photo gallery from the season opener! EnduroCross #fe350 #te300 Jon Marshall Daniel Sick my 83 500xc, scary fast, love it. Before the whip, there was the "crossup." Do you think anyone could whip one of these vintage bikes? #TBT #VintageHusky #OllePettersson #oldschoolstyle Kelly Anson High mountain riding is almost here in the NW. Get some... Husqvarna Motorcycles USA 527 Likes / 83 Shares How do you take your two-stroke? Buck-twenty-five? Extra grande with electric start? Husqvarna has the full menu! #2stroketuesday Page 20 WWW. HU SQVARNA-M OTORCY CL E S. COM @Husqvarna_USA husqvarna_usa husqvarna_usa See you at Anaheim 1! @jasonanderson17 @ rockstarenergy @fmf73 @ bel_raycompany #supercross2015 #weregoingracing #fc450 Is a 2-stroke the bike of choice for @enduro_cross? Jamie Lanza seems to think so! @fmf73 @ bel_raycompany #2stroketuesday #te300 gdurivage924, valentinac_londono, adrianna_rubio and 1,341 others like this. nickreaves18, d_kincell20, tristindurivage and 1,026 others like this. kings_garage Hell yeah! Great rider on a great bike..... winning!!! @husqvarna_usa vannillla_kepler Husqvarnas look so sweet benjamin_sterling This made my day beaucottington HELL YES husqvarna_usa husqvarna_usa Notice anything particularly trick about this triple clamp? @browniemx @enduro_cross #factoryhusky #fe350 BOTY honors from @dirtbikemag! Thanks, guys!! Read all about the #fe501 and an honorable mention for the #te300 in the May issue. billhill584, gonzalor_2000, dominikvaughan and 686 others like this. dramirez8, riveerm, _brandon_831 and 658 others like this. vickenhauser The bar mounts have an air bladder in them. You can see the black air bladder below the blue triple clamp. chasepark514 I love my 2014 TE 300!! You guys made an awesome all around bike! jroiyde @stevebehunin711 I want it jarredo89 @husqvarna_usa I'm a Husky guy all the way husqvarna_usa Take a sneak peek at this retro interpretation of a Husky TC 125 by Racer X. Looking good, @decalworks! Can't wait to see Ping in action on this blue and yellow screamer! @dpingree101 @procircuit78 @racerxonline @ridedunlop @renthal_moto #keepinitreal #2strokepride #tc125 #oldschool ktmshane699, audi173, carnivoroburger and 1,302 others like this. @HusqvarnaNA The Sean W @TheSeanW The return to blue/yellow/ white is greatness. husqvarna_usa Hanging with legends today! #larslarsson #titaniumhusky dramirez8, herzblutderseele, l1ttlem0nster and 526 others like this. hockey_king91 Sexy ackenno Weapon husqvarna_usa Sorry @hockey_king91 Lars is married. Husqvarna @HusqvarnaNA Who's that repping Husky at Glen Helen? It's none other than GP World Champion Eddie Lawson! #steadyeddie instagram.com/p/ojtVZdFESY/ Husqvarna @HusqvarnaNA That awesome moment when @LyleLovett is the first to favorite your Tweet! Did you know he used to work at a Husqvarna dealership? #tbt Husqvarna @HusqvarnaNA Brad Lackey and Chuck sun riding the Husqvarna #LapOfLegends at the Hangtown Motocross Classic… instagram.com/p/o1N--mlER-/ Lyle Lovett @LyleLovett @HusqvarnaNA Cycle Shack in Houston was the shop. Richard Sanders was the owner. This pic is from 1973. pic.twitter.com/ukwQ2Bjncj Husqvarna @HusqvarnaNA Catching up with World Enduro legend and Husqvarna Brand Manager Juha Salminen tinyurl.com/k3buxsm Vital MX @VitalMX First Look at the 2015 Rockstar Energy Racing / Husqvarna Team. @JA_17 @HusqvarnaNA http://www.vitalmx.com/features/ Cycle News @CycleNews Two-stroke power - Jamie Lanza's Husqvarna TC 250. Looking pretty in Las Vegas. #offroad @husqvarnana… instagram.com/p/n6kivHQ_dK/ Racer X @racerxonline @davidpingree warming up the retro procircuitracing @husqvarnana 125cc 2 stroke Page 21 find your Husqvarna Motorcycles dealer: Husqvarna-Motorcycles.com Husqvarna’s line of 2-stroke and 4-stroke motorcycles stand upon the richest heritage on two wheels, while also boasting today’s most advanced off-road technology. The all-new line is ready to continue Husqvarna’s proud legacy. Murrieta, CA - Home of Husqvarna Motorcycles North America, Inc. St-Bruno, QC - Home of Husqvarna Motorcycles in Canada ALASKA Husqvarna of Anchorage (907) 561-1165 Anchorage, AK ALABAMA Max Motorsports Husqvarna (205) 605-1904 Pelham, AL ARKANSAS Husky Sports Center (501) 562-9448 Little Rock, AR ARIZONA Moto City Husqvarna (623) 932-0600 Avondale, AZ Performance Cycle Center (520) 622-2780 Tucson, AZ Screwie Lewie’s Motorsports (623) 869-7433 Phoenix, AZ CALIFORNIA B&B Cycles Husqvarna (760) 241-7387 Victorville, CA San Diego Husqvarna (619) 233-4762 San Diego, CA Mountain Motorsports Husqvarna (909) 988-8988 Ontario, CA Malcolm Smith Husqvarna (951) 687-1300 Riverside, CA Moto Forza Husqvarna (760) 746-6001 Escondido, CA Berts Mega Mall Husqvarna (626) 974-6600 Covina, CA Page 22 Tri-County Husqvarna (805) 553-1933 Moorpark, CA Husqvarna of Redlands (909) 793-2833 Redlands, CA 3 Bros Racing Husqvarna of OC (949) 642-0546 Costa Mesa, CA Orange County Husqvarna (714) 532-4586 Orange, CA Wilson’s Motorcycles Husqvarna (559) 237-0215 Fresno, CA 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Cycle Works Echo Cycle Lethbridge Honda Centre T & T Powersports Rainy Creek Powersports Courtenay Motorsports Courtenay Motorsports Cycle North Powersports International Motorsports Kenco Motorcycle & Salvage Penticton Honda Centre RiverCity Cycle Vally Motorsport Kelowna SAR Steinbach Toys For Big Boys Freedom Cycle, Inc. Machine Racing Quad Expert Enduro MX Équipements Les Chutes 403-362-6401 403-243-2636 403-932-2019 780-440-3200 780-447-3246 403-327-2777 780-826-6121 403-746-5000 250-338-1415 250-338-1415 250-964-9091 888-902-3123 250-642-3924 250-492-3808 250-377-4320 250-765-3400 204-326-4154 506-858-8088 902-450-0020 905-830-0254 613-487-7823 418-661-5683 819-537-5136 Brooks, AB Calgary, AB Cochrane, AB Edmonton, AB Edmonton, AB Lethbridge, AB Bonnyville, AB Eckville, AB Courtenay, BC Courtenay, BC Prince George, BC Langley, BC Sooke, BC Penticton, BC Kamloops, BC Kelowna, BC Steinbach, MB Moncton, NB Halifax, NS Sharon, ON Hammond, ON Quebec, QC Shawinigan-Sud, QC LEGAL DISCLAIMER - Husqvarna Motorcycles designs and produces off-road and motocross race machines for experienced riders for use in closed courses and designated riding areas – as depicted. Before you ride: Take an approved training course. Read and understand your owner’s manual and for. Respect others, all laws, the environment, restricted surroundings and noise limitations. Ride the right machines for your skill level and age. Ask your Husqvarna Motorcycles dealer for assistance with these requirements. Product and program specifications may change without notice. Images of vehicles may be equipped with options not standard. ©2014 Husqvarna Motorcycles North America, Inc. Husqvarna Motorcycles North America, Inc. | 30100 Technology Drive | Murrieta, CA 92563 Husqvarna Motorcycles Canada, Inc. | 1375-3 Marie-Victorin | Saint Bruno, QC J3V-6B7 Page 23 Photo Scott Cox David Brown’s Husqvarna (806) 358-4572 Amarillo, TX Munn Racing Husqvarna (254) 829-0004 Elm Mott, TX Napalm Motorsports Husqvarna (512)345-7433 Austin, TX Husqvarna Motorcycles North America, Inc. Husqvarna Motorcycles Canada, Inc. 30100 Technology Drive | Murrieta, CA 92563 1375-3 Marie-Victorin | Saint Bruno, QC J3V-6B7 A NEW CHAPTER IN OUR STORY We are proud to announce a partnership with Husqvarna Motorcycles, who has a rich history of performance and excellence. We are looking forward to sharing our story with you as it plays out. OFFICIAL TECHNICAL PARTNER Photo: Husqvarna Motorcycles Gmbh, R. Schedl