2014 hersam acorn - Vermont News Guide

Rate Card No. 9
Effective January 1, 2014
advertising
rates
2014 HERSAM ACORN
Vermont News Guide
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TriState Pennysaver News I Yankee Shopper I Berkshire Penny Saver
www.vermontnews-guide.com
toll free: 800-234-1432 I fax: 802-447-3270
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[email protected]
NEWS
pennysaver
TriState
your source for community news
GUIDE
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VERMONT
NEWS
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Ad Sizes, Standard Rates, DISCOUNTS & DEADLINES
Color COSTS
Spot Color
1/32 - 1/4................ $10
S1/4 - 1/2................ $25
S1/2 - Full............... $35
Your Sales Representative
is determined by the
location of your business.
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$41
$53
$71
$89
$116
$149
$178
$205
$274
$295
$392
$506
$962
$34
$51
$67
$85
$113
$145
$176
$201
$260
$284
$368
$462
$873
Online
ADVERTISING
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SizeOpen 4x
13x
1/32$83
$81
$79
1/16$106 $104 $97
$137
$131
S1/16$148
1/8$185 $176 $167
S1/8$234 $229 $218
1/4$299 $293 $290
S1/4$360 $344 $328
3/8$412 $396 $392
1/2 $538
$524
$508
S1/2$598 $581 $551
3/4 $799
$761
$711
Full$1,040 $1,006 $952
DT$2,138$1,836 $1,766
Tile Ads
Banner Ads
Website Links
Widgets
Coupons
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Menu Options
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Marketing
SERVICES
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Post Your Printed Ad On Our Website for only $5.00 /wk
Ad SIZES
1/32 ........ 1.75 x 1.0625
1/16V......... 1.75 x 2.312
1/16H.... 3.625 x 1.0625
S 1/16V..........1.75 x 3.5
S 1/16H..... 5.5 x 1.0625
1/8R......... 3.625 x 2.312
1/8V............1.75 x 4.75
1/8H.......... 7.5 x 1.0625
S 1/8R..........3.625 x 3.5
S 1/8 V....... 1.75 x 7.125
S 1/8H....... 5.5 x 2.3125
1/4R........... 3.625 x 4.75
1/4V............1.75 x 9.75
1/4H.......... 7.5 x 2.3125
S1/4R.............3.625 x 6
3/8R...............5.5 x 4.75
3/8V........ 3.625 x 7.125
3/8H................7.5 x 3.5
1/2H..............7.5 x 4.75
1/2V.......... 3.625 x 9.75
S1/2R...........5.5 x 7.125
3/4H............7.5 x 7.125
3/4V..............5.5 x 9.75
Full Page.......7.5 x 9.75
DT..................16 x 9.75
52x
Marketing , Advertising
Design & Distribution
26x
52x
$74
$95
$128
$160
$209
$268
$320
$369
$493
$531
$706
$911
$1,732
$61
$92
$121
$153
$203
$261
$317
$362
$468
$511
$662
$832
$1,571
Marketing Campaigns,
Advertisements, Logos,
Online Marketing
Solutions, Brochures,
Flyers, Business Cards,
Letterhead, Posters,
Newsletters, Calendars,
Glossy Magazines,
Sell Sheets, Trade Show
Materials, Newspaper
Inserts, Invitations,
Envelopes, Stamps,
Web Site Design, Social
and Digital Media
and Much More!
Post Your Printed Ad On Our Website for only $5.00 /wk
Ad Size
Rate
1/32........................................... $23
1/16........................................... $37
S 1/16........................................ $54
1/8............................................. $68
S 1/8.......................................... $96
1/4........................................... $126
S 1/4........................................ $146
3/8........................................... $168
1/2........................................... $210
S 1/2........................................ $225
3/4........................................... $282
Full Page................................. $351
Business & Service.................. $10
ADVERTISE IN THE YANKEE SHOPPER &
BERKSHIRE PENNY SAVER!
Two Publications in one! Two front covers, two sections of great
editorial, two options to advertise all in one great publication!
Add Color!
Spot Color................................ $35
Process Color........................... $75
Premium Positions
Front Page ............................. $479
Back Page............................... $425
Yankee
We Don’t Sell Advertising…
We Sell Results!
Shopper
July 7, 2008
There’s Something In It For You!
Vol. 31 No. 46
Berkshire
Penny Saver
Inside this week’s Issue
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Dining / Entertainment .... Page 2
Volume 44 Number 52
June 17, 2008
Dining Giveaway ............... Page 2
Crossword........................... Page 4
Real Estate ........................ Page 12
Auto ................................... Page 13
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Help Wanted..................... Page 15
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Price Includes Color
20 Cleveland Road
Dalton, Massachusetts 01226
413.684.1373
Classified 888.307.0839
Fax 413.684.0607
editorial email
[email protected]
advertising email
[email protected]
Editorial Deadline:
Wednesday at noon
the week before publication.
Classified Deadline:
Thursday at 10 a.m.
Display Deadline:
Wednesday at 5 p.m
413.243.2341
or
Auto ....................................... 35
Business Directory ................ 30
Classifieds .............................. 31
Crossword Puzzle .................. 23
Graduates Pages ...................... 6
Help Wanted .......................... 37
Horoscope .............................. 32
Home Improvement .............. 28
Real Estate ............................. 34
Sodoku ................................... 18
Horoscope .......................... Page 4
Classifieds ......................... Page 10
� � � � � � �� � � � � � � � � � � �
CLASSIFIEDS
888.307.0839
Home Improvement .......... Page 8
Business & Services ........... Page 9
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TOLL FREE
Sudoku ................................ Page 6
PITTSFIELD, MA
PERMIT NO. 122
Process Color
1/32 - 1/4................ $25
S1/4 - 1/2................ $50
S1/2 - Full............... $75
2 Paper Buy:
TriState Pennysaver News
AND Vermont News Guide
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1/32$46
$45
$44
1/16$59
$58
$54
S1/16$82
$76
$73
1/8$103 $98 $93
S1/8$130 $127 $121
1/4$166 $163 $161
S1/4$200 $191 $182
3/8$229 $220 $218
1/2$299 $291 $282
S1/2$332 $323 $306
3/4$444 $423 $395
Full$578 $559 $529
DT$1,188$1,020 $981
26x
154 West Park Street
Lee, Massachusetts 01238
413.243.2341
Fax 413.243.4662
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editorial email
[email protected]
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advertising email
[email protected]
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POSTAL CUSTOMER
POST OFFICE
BOXHOLDER
STAR or RURAL
ROUTE BOXHOLDER
Editorial
Tuesday at Noon
Prior Publication Date
13x
CAR-RT
PRESORTED
STANDARD
U.S. POSTAGE
PAID
Classifieds
Wednesday 5:00pm
Prior Publication Date
1 Paper Buy:
TriState Pennysaver News
OR Vermont News Guide
SizeOpen 4x
Display Advertising
Wednesday 5:00pm
Prior Publication Date
PERMIT NO. 122
PITTSFIELD, MA
Ad DEADLINES
PRSRT - STD
U.S. POSTAGE
PAID
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Editorial Deadline:
Wednesday at noon
the week before publication.
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Classified Deadline:
Thursday at 10 a.m.
Display Deadline:
Wednesday at 5 p.m
Berkshire
Penny Saver
2
10,000 Copies Distributed
from Williamstown to Lenox Deadline: 20th of month prior
Post Your Printed Ad On Our Website for only $5.00 /wk
Classified Rates PS
VNGYS/BPS
PRIVATE PARTY
20 Words
Add’l Words
Classified Specials
Base Rate Add’l Words
WHEEL DEAL (25 words)
*Photo charge is $5.00.
$ 7.35
$ 0.30
PS & VNG
All Papers
$20.00
$26.00
$0.80
$1.20
PS & VNG
$17.00
$0.50
COMMMERCIAL
20 Words
Add’l Words
$ 7.35
$ 0.30
$5.65
$0.25
$14.65
$ 0.60
$14.65
$ 0.60
$12.55
$0.60
MISC. CHARGES
Photos/Logos/Borders $ 5.00
Bolding/Image
$ 3.00
$ 5.00
$ 3.00
$5.00
$3.00
SERVICE DIRECTORY (4 week buy)
20 Words
$48.50 $48.50
Add’l Words
$ 0.60 $ 0.60
$10.00
$0.60
* Buy both PS & VNG total $88.50 • Add’l Words $0.60
TAG SALE (20 words)
CARD OF THANKS/IN MEMORIAM (30 words)
$12.00$0.48
PS & VNG
*Photo charge is $5.00.
BUY NEW ENGLAND
$170.00 for 25 words. Add’l word is $10.00.
CPAN
$475.00 for 15 words. Add’l word is $15.00.
OBITUARY NOTICE
50% off 52X Display Rate
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Market Coverage MAP
Sudbury
1/32
1/16V
1.75 x
1.0625
1.75 x 2.312
Brandon
3.625 x 1.0625
1.75 x 3.5
5.5 x 1.0625
3.625 x 2.312
Proctor
TriState Pennysaver News
Sherburne
Rutland
Fair
Haven
1/8R
West
Rutland
New York
Vermont News Guide
Pittsford
Castleton
S 1/16H
Vermont
1/16H
Hubbardtown
S 1/16V
3
Ira
Poultney
Bridgewater
Vermont News Guide &
TriState Pennysaver News
Mendon
Clarendon Shrewsbury
Plymouth
Middletown
Springs
1.75 x 4.75
1/8H
7.5 x 1.0625
Granville
S 1/8R
Ludlow
3.625 x 3.5
Danby
Pawlet
Rupert
1.75 x 7.125
S 1/8H
5.5 x 2.3125
Dorset
Salem
1/4H
S 1/4R
7.5 x 2.3125
Cambridge
3.625 x 6
Winhall
Jamaica
Arlington
Sunderland
White
Creek
Shaftsbury
Glastenbury Somerset
3/8H
Townshend
Newfane
Dover
Woodford
Hoosick
3/8V
Stratton
Wardsboro
Searsburg
Bennington
Pittstown
3.625 x 7.125
TriState Pennysaver News
Manchester
Sandgate
Jackson
1/4V
Peru
Londonderry
Greenwich
1.75 x 9.75
Mt. Tabor
1/4R
3.625 x 4.75
Wilmington
3/8R
7.5 x 3.5
5.5 x 4.75
Stamford
Pownal
Grafton
S 1/2R
5.5 x 7.125
Han
Stephentown
3/4H
3/4V
7.5 x 7.125
5.5 x 9.75
Full Page
7.5 x 9.75
Double Truck
16 x 9.75
Savoy
Cheshire
Lanesboro
Windsor
Dalto
New
Lebanon
Cummington
Pittsfield
Hinsdale
Stockbridge
W. Stockbridge
Goshen
Worthington
Richmond
Lenox
Design
services are
included
with the
purchase of
your ad.
Adams
New
Ashford
cock
3.625 x 9.75
7.5 x 4.75
Williamstown
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1/2V
1/2H
Massachusetts
North
Adams
Poestenkill
Williamsburg
Washington
Lee
Becket
Tyringham
Great
Barrington
Otis
Monterey
Press Run & Readership
Readership based on 2.5 readers per household
NEWS
pennysaver
TriState
your source for community news
Average Press
Run
15,000
Average
Readership
37,500
GUIDE
J
VERMONT
NEWS
Average Press
Run
14,919
01201 Pittsfield
01220 Adams
01225 Cheshire
01237 Lanesboro
01247 North Adams
01267 Williamstown/
Ashford
05201 Bennington /
Woodford
05255 Manchester Ctr.
05257 N. Bennington
05261 Pownal
05260 N. Pownal
05262 Shaftsbury
05342 Jacksonville
05350 Readsboro
Searsburg
05352 Stamford
05361 Whitingham
05363 Wilmington
12057 Eagle Bridge
12089 Hoosick
12090 Hoosick Falls
12186 Cambridge
12865 Salem
Vermont News Guide
Readsboro Whitingham
Petersburgh
Berlin
Yankee Shopper &
Berkshire Penny Saver
Weston
Argyle
S 1/8V
Mount
Holly
Wallingford
Tinmouth
Wells
Landgrove
1/8V
TriState Pennysaver News,
Yankee Shopper
& Berkshire Penny Saver
Average
Readership
37,297
All of our products are audited by the Circulation Verification Council (CVC), an independent, third-party reporting
audit company specializing in community newspapers, shoppers and niche publications. A CVC audit covers printing, distribution, circulation and readership studies, using the industry’s most thorough and accurate methodology.
05148 Londonderry
05149 Ludlow
05152 Peru/Chester
05155 S. Londonderry
05161 Weston
05201 Bennington
05250 Arlington
05251 Dorset
05252 E. Arlington
05253 E. Dorset
05254 Manchester
05255 Manchester Ctr.
05257 N. Bennington
05260 N. Pownal
05261 Pownal
05262 Shaftsbury
05340 Bondville
05343 Jamaica
05353 Townshend
05359 Townshend/
W. Townshend
05701 Rutland
05735 Castleton
05739 Danby
05742 E. Wallingford
05743 Fair Haven
05757 Middletown
Springs
05758 Mt. Holly
05759 N. Clarendon
05761 Pawlet
05764 Poultney
05768 Rupert
05773 Wallingford
05774 Wells
05775 W. Pawlet
05776 W. Rupert
05777 W. Rutland
12809 Argyle
12816 Cambridge
12832 Granville
12834 Greenwich
12849 Middle
Granville
12865 Salem
12873 Shushan
Yankee Shopper & Berkshire Penny Saver
01226 Dalton
01225 Cheshire
01266 West
Stockbridge
01262 Stockbridge
01260 South Lee
01242 Lenoxdale
01240 Lenox
01238 Lee
01236 Housatonic
01230 Great
Barrington
01247 North Adams
01201 Pittsfield
01267 Williamstown
4
your source for community news
Hersam Acorn Newspaper Offices:
109 South Street, Bennington VT 05201 . . . . . . . (802) 447-3381
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fax (802) 447-3270
4483 Main Street, Manchester Ctr. VT 05255 . . . (802) 362-3535
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fax (802) 362-5368
www.vermontnews-guide.com
e-mail: [email protected]
(Advertising e-mail only)
toll free: (800) 234-1432
Chief Operating Officer
Group Publisher
Martin V. Hersam
Thomas B. Nash
General Manager
Circulation Manager
Jessica Murren
Linda Devlin
Marketing Manager
Accounting Manager
Jessica Murren
Angela Leonard
Art/Production Manager
Classified Advertising Manager
Jen Hathaway
Donna Burgess
Advertising accepted by Hersam Acorn Newspapers is subject to all
terms and conditions contained herein. Eligibility for retail rate is at
the discretion of the publisher.
• Contract advertising and applicable contract rate is governed by
the publisher. The publisher reserves the right to cancel an advertising contract due to failure of an advertiser to meet the terms of
contract.
• The publisher reserves the right to change the rates stipulated herein on thirty (30) days written notice.
•
All display advertisements are measured and billed on the
standard basis of modular count.
• The word “advertisement” to indicate paid advertising will be
printed across the top of each advertisement that simulates newspaper reading matter.
•
The publisher reserves the right to revise or reject any
advertisement.
• The publisher shall not be responsible for the omission, in whole or
part, of an advertisement or for any typographical or other error.
• The publisher’s liability shall be limited to the amount paid by the
advertiser for the first insertion only, and in no event shall the publisher be liable for consequences.
Credit TERMS
All new accounts are to be prepaid until credit has been established.
Credit shall be allowed at the sole discretion of the publisher. Accounts in arrears will be refused further advertising until such time
as balance has been paid. Duplicate bills and tear-sheets will be provided on request. Bills not paid when due may be charged at 1.5%
per month on the unpaid balance or 18% per annum. A service fee
will be charged for all returned checks. All transient, “Going Out of
Business” and political advertising must be paid in advance. “Going
Out of Business” advertisements must show the closing out license
number in the ad.
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General RATE POLICIES
GUIDE
J
VERMONT
NEWS
• Vermont referendum or election advertising must, by law, include
the name and address of the person placing the advertisement.
Advertisements being placed by a group must include the name of
the treasurer of the group and such organizations must be registered
with the appropriate town clerk. Referendum and election advertisements must be prepaid.
• The newspaper cannot guarantee that an advertisement will appear
on a specific page or a specific position on the page. Position requests may be granted subject to availability and at sole discretion
of the publisher.
• Service Charges - Orders must be placed before deadline. Advertisements composed for publication, but not run on the original
insertion date, must be run within 30 days, or the advertiser will be
billed for 50% of the cost of the space ordered.
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NEWS
pennysaver
TriState
Non-Profit RATES
All advertisements on behalf of and paid by a non-profit, charitable or religious organization and appearing without commercial
signature will be given the 52x rate. Tax-exempt number must be
presented on the organization’s letterhead.
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Ad PROOFS
The Hersam Acorn Newspapers art department is well-equipped to
produce creative ad layouts at no additional charge to the customer.
A “spec ad” can be requested one week in advance of appearing in
paper (deadline Wednesday at 5 pm prior to publication date). The
customer may make design/typographical changes at this point. An
“Email Proof ” or “Fax Proof ” may be requested the week the ad is
running as well, but only typographical errors can be changed. No
design or copy changes will be accepted.
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Technical GUIDELINES
We prefer Acrobat PDF, but will accept packaged InDesign CS,
Illustrator and Photoshop files. We do not accept Microsoft
PowerPoint or Publisher. Electronic files can be submitted via email,
or if the file is too large, our FTP site (login info available upon
request), DropBox, or any other file transfer sits, such as Hightail.
Attract Local Business!
Advertise on the ALL NEW vermontnews-guide.com
The Vermont Guide is now an online destination for:
News ~ Calendar of Events ~ Things to Do ~ Lodging, Restaurant & Real Estate Listings
in Bennington, Manchester, New York and The Berkshires
YOUR AD HERE!
• New content added daily - your ad gets
more views!
• Tweets and FB Posts link back to the site
• Reach thousands of potential local
customers daily
• Your ad links to your website
Vermont News Guide • TriState Pennysaver News • Yankee Shopper • Berkshire Penny Saver
Now all on one site:
www.vermontnews-guide.com
ONLINE ADVERTISING RATES
1
1
Navigation Bar
728x90px
1 position available per
category; 3 ad rotation
$250/month
$100/week
2
2
3
Large Square
300x250px
2 positions available
per category;
3 ad rotation per position
$150/month
$80/week
3
5
Small Square
125x125px
6 positions available
per category;
3 ad rotation per position
$50/month
$30/week
4
4
Homepage Banner
468x60px
Located in between
category feeds
$95/month
$50/week
5
6
Upgrade your listing to include a photo or your logo for just
6www.vermontnews-guide.com
$25 a month! (12 mo. commitment).
Skyscraper
160x600px
1 position available
per category;
3 ad rotation
$150/month
$80/week
For just $10 a month, your website address will link to your website.
Call Your Sales Representative Today!
(802) 447-3381 | (802) 362-3535 | [email protected]