MAGAZINE

sanity for sleepless mommies
pampering for preggos
MAGAZINE
REALITY
Our culture is infatuated with reality. We are
engrossed in reality TV. We need our news in realtime. We prize being “real” over appearing perfect.
It’s no wonder that today’s young mom longs for the
scoop of the REAL side of motherhood.
Whether she’s working on a birth-plan, figuring out
breast-feeding, trying to get an infant to sleep
through the night, struggling with postpartum
depression or working to lose the baby weight,
today’s young mom is looking for REAL,
understandable, practical information.
As today’s pregnant woman and young mom adjusts
to a brand-new reality, babyourself magazine is a
valuable resource for that REAL information. We offer
advice from doctors, midwives, financial planners and
moms who have been-there and done-that. We share
recipes, crafts and work-out moves. We talk traveling
with children, intimacy during pregnancy, cloth
diapering and the latest fashions.
Babyourself isn’t only a magazine; we are a
community of REAL moms sharing REAL life.
has succeeded as a local magazine amid the fastgrowing population of Orlando and Central Florida.
Babyourself
magazine currently reaches more than 60,000
women with children ages 0-4 through mailings, subscriptions,
online readership and high-traffic locations. Young moms can
easily find us in major hospitals, OB/GYN “new mommy bags”,
birthing centers, pediatrician offices, maternity and baby
shops, boutiques and childbirth education classes.
Babyourself
Now that we are entering our third year as a bi-monthly
printed and online publication, with both print and online
ads and an active presence on Facebook®, Twitter® and
YouTube®, babyourself is ready to connect you with our
readers.
Please take a look at the following media kit. Let’s talk
about how we can accomplish your REAL marketing
goals by reaching new and expectant moms who are
looking for REAL services and REAL products for their
new REALITY.
you
don’t
want to
miss out.
babyourself
in print, online & social
Annually, babyourself magazine currently reaches more than
60,000 readers through bi-monthly subscriptions & mailings, online
readership & social media, and at high-traffic locations around town.
Young moms can easily find a copy in major hospitals, OB/GYN “new
mommy bags”, birthing centers, pediatrician offices, maternity shops
& boutiques, children’s gyms, preschools & daycares, and childbirth
education classes.
Babyourself is distributed at major hospitals within the hospital rooms.
Babyourself is mailed out to young and expectant moms with children
ages 0-5 in zip codes 32701, 32714, 32715, 32716, 32746,
32789, 34786, 32819, and 32814. Their income level is at or above
$75,000/annually. Babyourself also has a subscription population that
extends and continues to grow to all of Central Florida zip codes including a growing national audience, too.
babyourself
sanity for sleepless mommies
pampering for preggos
2013 EDITORIAL CALENDAR
winter
HOW TO HANDLE THE UNEXPECTED!
Twins, infertility, miscarriage and
busy schedules!
spring
WATCH ME GROW!
WESH 2’s Martha Sugalski’s pregnancy with
triplets, baby showers, and what to expect at
your pregnancy appointments
summer
IT’S GETTING HOT IN HERE!
Theme park survival guide, sunscreen 101,
and hot summer fashion!
back-to-school
PASS THE P’S
Pediatricians, potty training, and pre-schools!
Mommy make-overs.
fall
THE BREAST ISSUE!
Breastfeeding positions and pumping.
Fall costumes for your baby
holiday
FAMILY TIME!
Kid friendly holiday entertainment
4th annual family gift guide
*calendar topics subject to change
babyourself
sanity for sleepless mommies
pampering for preggos
2013 RATES
Premium ad space*
back cover
p.2 or p.3 (inside front cover)
center spread (left or right)
p.4 or p.5
inside back cover (left or right)
Interior ad space*
$2,500
$2,000
$1,600
$1,600
$1,200
full page
1/2 page
1/3 page
(square or vertical)
$1,000
$ 700
$ 500
Web ads
available at babyourself.com/advertise
Print ads accompanied by Facebook & Twitter mentions and
copies of babyourself magazine delivered to location of choice.
Quantities vary based on size of ad purchased.
*Reduced rates available with 1 year annual contract
babyourself
sanity for sleepless mommies
pampering for preggos
THE DETAILS!
PAGE DIMENSIONS
(w x h)
2-page spread, full bleed: 16.75” x 11”
(0.125 bleed removed from all
sides, final size 16.5” x 10.75”)
Full page, full bleed:
8.5” x 11”
(0.125 bleed removed from all
sides, final size 8.25” x 10.75”)
1/2 page (wide):
1/3 page (square):
1/3 page (vert):
ISSUE
7.25” x 4.75”
4.5” x 4.75”
2.25” x 9.75”
ARTWORK DUE
DROP DATE
Winter 2013
12/12/13
2/7/13
Spring 2012
3/11/13
4/6/13
Summer 2013
5/3/13
5/29/13
Back-2-School ‘13
6/28/13
7/15/13
Fall 2013
8/28/13
9/16/13
Holiday 2013
10/25/13
11/11/13
*dates subject to change
babyourself
sanity for sleepless mommies
pampering for preggos
babyourself.com
facebook.com/babyourself
twitter.com/babyourself
youtube.com/babyourself
sales and marketing
direct line: 321.696.3962
fax: 407.982.7111
email: [email protected]