rate card - ZINTX International Media Agency

TV 2
1. PRODUCTS
1. 1 SPECIFICS
The base price for broadcast is determined by the anticipated number of viewers aged 18+ and the
time the block of advertising is shown. The base price is expressed by a unit price per TRP (18+ years of
age) per time slot. For more information about determining the TRP, see section 3.5.
For slots between 6 and 11 pm the base price is DKK 6,600 for a 30-second ad. For slots outside the
6-11 pm window, the base price is DKK 4,400 for a 30-second ad.
Example: For a 30-second ad in a block of advertising estimated at 10 TRPs (18+) between
6 and 11 pm, the price will be 10 x 6,600 = DKK 66,000.
SPECIFICS ON TV 2
18+ PRIME TIME
18+ NON-PRIME TIME
January
4,900
3,250
February
5,000
3,350
March
5,550
3,700
April
5,850
3,900
May
6,550
4,350
June
6,200
4,150
July
4,900
3,250
August
5,850
3,900
September
6,500
4,300
October
6,600
4,400
November
6,550
4,350
December
5,450
3,600
1. 2 SPECIFICS PLUS
This offer is managed by TV 2 Advertising Planning. For a 10% supplement on the
TRP base price (18+ years), Specifics Plus offers you the following benefits:
Late booking of your campaign, by no later than 12 noon on the Tuesday of the week before
broadcast
Certainty of placement (on payment of average bid)
Exceptional compensation rules, see Section 3.2
The opportunity to purchase Specifics Plus in combination with a linked TRP package
1. 3 DEMAND-BASED SUPPLEMENT/DISCOUNT
A supplement/deduction may be applied to the base price for certain blocks of advertising. The scale
of any such supplement/deduction will be shown in TV 2 Advertising Sales' monthly/weekly schedule
and is set by TV 2 Advertising Planning.
1. 4 BIDS
Where requests are submitted for a monthly and weekly schedule, a bid of your choice may be tabled
for individual spots. The size of such a bid may determine whether the ad receives a slot in the desired
advertising block. If bids are required in an advertising block, the spots will be prioritised by size of bid.
1. 5 MANAGED PLACEMENT
Broadcasts can be booked in specific blocks of advertising for a supplement of 10% of the price
(base price +/- supplements/deductions).
1. 6 PLACEMENT IN BLOCKS
Broadcasts can be booked for the first, second, second-last or last slot in a block of advertising on
payment of a supplement. The said supplement is 5% for the first slot in the block and 3% for the last
one (base price +/- supplements/deductions). The supplement is also 3% for the second slot in the
block and is 1% for the second-last slot in the block.
1. 7 SPLIT SPOTS
Split spots consist of two spots that relate to one another in their creative design and are intended to
run within the same block of advertising. The total price for split spots is calculated on the basis of the
price for each of the spots plus a 5% supplement (base price +/- supplements/deductions). The
supplement is applied to the base price for all split spot broadcasts in a campaign.
1. 8 PURCHASING TRPs
The price of one TRP depends on the target group in question. The target groups in which it is possible
to buy TRPs can be seen in the table of TRP purchase prices (3:1) below. N.B.: From 2014, all TRPs will
be supplied in target groups that cover all TV 2’s channels. Which channels are used depends on the
target group. The 20-40 target groups are run on TV 2 and Zulu, while the other target groups are run
on TV 2, Charlie and FRI. TRPs can only be purchased in combination with Specifics, unless purchased
in the P20-40 target group. Only whole units of TRPs are sold; interested parties are also referred to
item 3.5.
TRP PRICES
TRP
P20-40
January
5,050
February
4,900
March
5,400
April
5,350
May
5,700
June
5,500
July
4,750
August
5,500
September
5,500
October
5,650
November
5,600
December
5,250
TRP PRICES 3:1 PURCHASE
3:1
P18+
P20-40
P35-60
Jan
2,400
2,600
2,650
Feb
2,600
2,650
Mar
2,950
Apr
M18+
M20-40
M35-60
F18+
F20-40
F35-60
2,900
2,750
2,650
2,100
2,450
2,400
2,900
3,200
2,850
3,000
2,350
2,500
2,650
3,250
3,300
3,650
3,500
3,400
2,650
3,050
3,000
3,450
3,650
3,800
4,250
3,950
4,050
3,050
3,450
3,450
May
4,350
4,950
4,850
5,500
5,400
5,350
3,900
4,700
4,400
Jun
4,000
4,550
4,450
5,050
4,950
4,900
3,600
4,350
4,050
Jul
2,650
2,800
2,950
3,300
3,050
3,100
2,400
2,700
2,700
Aug
3,450
3,800
3,800
4,250
4,100
4,050
3,050
3,650
3,450
Sep
4,350
4,750
4,850
5,450
5,200
5,350
3,900
4,500
4,400
Oct
4,650
5,150
5,150
5,850
5,600
5,750
4,200
4,850
4,700
Nov
4,350
4,850
4,850
5,500
5,300
5,350
3,900
4,600
4,400
Dec
3,050
3,400
3,350
3,750
3,700
3,550
2,700
3,250
3,050
1. 9 NEW TARGETED OSP PRODUCT FOR THE RETAIL SECTOR
Many FMCG advertisers’ campaigns are not currently delivered in line with their true sales potential. As
a result, TV 2 is now introducing a new FMCG/retail product in which TV 2’s channels and platforms are
combined in the best possible way for retail sales.
The OSP product can be purchased for a total CPM of DKK 82, and consists of a TV element and an
online/mobile element, which are purchased in the same period but billed separately. The campaigns
are delivered across a set mix of channels and devices that provides the desired profile. Discounts are
available on the OSP product through TV 2’s existing discount structure, and it is billed in price per
1,000 impressions in the P18+ target group. The campaign must be run over a minimum of three
consecutive days.
CPM
PRICE
SHARE OF IMPRESSIONS
CPM TV
100
73%
CPM ONLINE
33
20%
CPM MOBILE
28
7%
This product is exclusive to FMCG and retail advertisers and can be booked by contacting TV 2
Advertising Sales.
1.9.1 MULTISPOT
Multispot is characterised by having 2 or more ads in the same spot, with no natural connection
between them. The price for this type of spot is calculated with a supplement of 15% on the base price
for each individual spot. TV 2 Advertising Sales will decide whether a given case involves a multispot.
For more information please contact TV 2 Advertising Sales.
1. 10 LATE SALE AUCTION
In 2014, TV 2 will be introducing a new Late Sale product.
Late Sale TRPs will be sold by auction, which will take place every Monday, provided there are unsold
TRPs for the following week. The auction will only concern one week at a time, and TRPs can only be
bought for the following week.
Late Sale TRPs will only be offered in P18+, which means broadcast on TV 2, Charlie and FRI.
1.10.1 LATE SALE BROADCAST
All broadcasts are 100% placed by TV 2 and will be shown where there is a space so to do. As an
advertiser, you only pay for what you get.
1.10.2 LATE SALE SPOT LENGTHS
Below is an index of spot lengths. The maximum spot length that can be broadcast is 30 seconds.
SPOT LENGTH
10
15
20
25
30
Index
46
60
73
87
100
1.10.3 LATE SALE BOOKING
The number of TRPs offered for the following week will be published on Monday morning on the front
page of Medialink. It will then be possible to make bids in Medialink between 10 am and 12 noon. One
bid may be made per advertiser/campaign, but bids may be revised on an ongoing basis until the
auction has closed. Each campaign may bid for a maximum of 100 TRPs, and will be broadcast over all 7
days of the week.
2. DISCOUNT
2. 1 ANNUAL AGREEMENTS
TV 2 Advertising Sales is pleased to offer advertisers the opportunity to enter into annual agreements.
An annual agreement is a written agreement between the advertiser and TV 2 Advertising Sales
concerning the advertiser’s expected expenditure on purchasing advertising space over a calendar year,
across TV 2’s platforms. An annual agreement ensures an advertiser of all the benefits associated with
the agreed annual expenditure right from the first campaign.
Advertisers entering into an annual agreement with TV 2 Advertising Sales can include their expenditure
on the following:
Advertising time on TV 2
Advertising time on TV 2 Regional
Advertising time on TV 2 Zulu
Advertising time on TV 2 Charlie
Advertising time on TV 2 NEWS
Advertising time on TV 2 Fri
Advertising time on Online Video
Teletext
tv2.dk and Mobile
Sponsorships
2. 2 ELEMENTS OF ANNUAL AGREEMENTS
In 2014 customers entering into an annual agreement with TV 2 will be offered particularly attractive
conditions:
5% extra discount on linked TRP packages
40% prime time guarantee for linked TRP packages
10% exceptional seasonal discount in weeks 25-33 and 51-52
Advance booking 2% of TRP
The above elements apply only to expenditure reported before the deadline of 5 pm on 4 March
2014. Customers who have not entered into an advance annual agreement will not be entitled to the
above agreement elements.
2. 3 GROUP AGREEMENTS
It is a precondition for entering into a group agreement that the group/parent company owns at least
51% of the companies within the group.
2. 4 MONTHLY VOLUME DISCOUNT
The monthly volume discount is awarded based on the expenditure per month. The total expenditure
per month on TV 2 platforms triggers a cash discount, see table.
MONTHLY BUDGET, DKK
BONUS
CASH
0 – 99,999
11.00%
9.0%
100,000 – 199,999
11.45%
9.3%
200,000 – 299,999
11.90%
9.7%
300,000 – 399,999
12.35%
10.0%
400,000 – 499,999
12.80%
10.3%
500,000 – 599,999
13.25%
10.6%
600,000 – 699,999
13.70%
11.0%
700,000 – 799,999
14.15%
11.3%
800,000 – 899,999
14.60%
11.6%
900,000 – 999,999
15.05%
11.9%
1,000,000 – 1,099,999
15.50%
12.2%
1,100,000 – 1,199,999
15.95%
12.5%
1,200,000 – 1,299,999
16.40%
12.8%
1,300,000 – 1,399,999
16.85%
13.1%
1,400,000 – 1,499,999
17.30%
13.4%
1,500,000 – 1,599,999
17.75%
13.7%
1,600,000 -
18.20%
14.0%
In the case of expenditure over DKK 1.6 million per month, an 18.20% bonus/14.0% cash discount will
continue to be given. The discounts are applied at the spot level.
2. 5 ACTIVITY DISCOUNT
A 2% activity discount will be granted to advertisers who commit in an annual agreement to be active
on TV 2 for 47 weeks or more. The requirement for advertising for at least 47 weeks will be judged
against advertising for the whole of 2014.
The activity discount, which is a cash discount, is applied individually at the spot level, and is granted to
all Specifics/TRP purchases. If advertising is not carried out for a minimum of 47 weeks, the value of
the discount will be reclaimed via the bank.
2. 6 ANNUAL AGREEMENTS ENTERED INTO BY NO LATER THAN
5 PM ON 4 MARCH 2014
Advertisers who enter into an annual agreement with TV 2 Advertising Sales by no later than 5 pm on 4
March 2014 will be offered the chance to make all or parts of the annual agreement amount
irrevocable. An exceptional 2% cash discount will be offered on that part of the annual agreement that
is made irrevocable. This exceptional reward will not apply to the irrevocable expenditure if the
advertiser does not expend the agreed irrevocable amount.
Thus, if an advertiser enters into an annual agreement for DKK 2.5 million and makes DKK 2 million of
that irrevocable, it will be rewarded with 2% of 2 million. If the expenditure of 2 million is not reached,
the exceptional reward will be revoked. It is thus the full exceptional reward of 2% – both the part paid
out as a discount and the part not paid out – that is subsequently billed to the advertiser if the
irrevocable amount is not reached.
2. 7 LOW SEASON CAMPAIGN DISCOUNT
If a campaign, or parts of it, is run during the periods listed below, a reward will be offered in the form
of a bonus, which will subsequently be converted into a cash discount. The size of the discount will be
calculated on the basis of the expenditure (including all supplements/deductions) per campaign in the
periods below.
EXPENDITURE PER CAMPAIGN IN THE PERIOD (DKK) 2014
LESS THAN
335,000
335,000- 520,000OVER
519,999
850,000 850,000
Weeks 1-9
15%
20%
35%
45%
Weeks 25-33
5%
10%
20%
25%
Weeks 51-53
10%
15%
25%
30%
2. 8 NEW BUSINESS DISCOUNT
Advertisers who have not marketed their company or products in TV 2’s TV universe during the last
24 months may be granted a New Business bonus, which is converted into a cash discount. TV 2
Advertising Sales decides whether a New Business discount can be granted.
2. 9 SPONSORSHIPS
TV 2 Advertising Sales also offers programme sponsorship on TV 2. The channel is constantly
developing its programme output, and the range of programme sponsorships on offer varies.
Sponsorships cannot be paid using bank deposits.
2. 10 OTHER OFFERS
TV 2 also offers other opportunities to meet the needs of each individual advertiser. Contact TV 2
Advertising Sales for more details
about:
Performance agreements
National and regional advertising
Non-profitmaking and humanitarian associations, etc.
Film remuneration
Cases
Offset/limited distribution
Seasonal tie-in
Daypart packages (linked to TRPs)
Programme packages
Conditions for offering Classic
3. CONDITIONS
3. 1 GUARANTEES
When buying Specifics or TRP campaigns on TV 2, advertisers are granted a full TRP guarantee for the
specific campaign. In the case of a purchase of Specifics, the expected TRP (18+) for a given spot is
closely linked to the pricing, and the TRP guarantee ensures advertisers that they will receive the
impressions ordered. If the campaign fails to achieve the expected number of impressions, Advertising
Planning will ensure that the remaining impressions under the guarantee are delivered in direct
connection with the campaign.
If a Specifics campaign has a specific target group, this will be given the maximum possible
consideration when placing compensation broadcasts. If varying spot lengths were used in the
campaign, the compensation will be calculated using a spot pricing index.
If the campaign cannot be continued after a specific weekday, this should be listed in the comments field
in TV 2 Medialink for the purposes of placing any compensation spot(s) at the end of the campaign.
3. 2 ADDITIONAL COMPENSATION IN THE EVENT OF UNDERDELIVERY
If a campaign consists of a minimum of 50 TRPs, is shown over a minimum of 14 days and the
advertiser underdelivers by between 6 and 10 TRPs, 100% compensation (200% for Specifics Plus)
will be offered.
Thus, for example, a campaign that is underdelivered by 10 TRPs will receive 5 TRPs of compensation
for the underdelivery of the first 5 TRPs. The next 5 TRPs will be compensated at 100%, making up 10
TRPs. An underdelivery of 10 TRPs thus triggers 15 TRPs in compensation.
These compensation rules only apply to advance annual agreements.
3. 3 SHORT CAMPAIGNS
For TRP campaigns that run for 3 days or fewer, no exceptional compensation will apply in relation to
underdelivery.
3. 4 CAMPAIGN DEFINITION
Where a campaign runs continually for the same company, TV 2 will regard this as a single campaign,
irrespective of whether multiple products or different advertising films are used. Where campaigns are
not set up in TV 2 Medialink in accordance with this guidance, TV 2
reserves the right to combine the campaigns. Where a break of over 21 days is included in a campaign,
TV 2 shall define this as a new campaign with a new campaign number.
3. 5 CALCULATION OF TRPs
TRPs are calculated based on viewership of a live broadcast or on delay within 7 days of broadcast. TRP
campaigns will not, as a rule, be calculated until 8 days after the end date of a campaign and will include
all live and time-shifted viewings up until the date in question. Viewing via platforms other than TV will
be included in the TRPs from the point at which Gallup includes viewing on other platforms in the daily
viewing figures.
4. ORDERING ADVERTISING TIME ON A NATIONAL
BASIS
4. 1 ONLINE BOOKING
Media agencies have direct access to TV 2 Medialink, which enables them to request, book and change
bookings online. TV 2 Advertising Planning acts on behalf of offline media agencies. In the following
description of ordering advertising time, options will be listed for both online and offline agencies.
Agencies that book online are responsible for what is booked. For more information about TV 2
Medialink, please contact Advertising Planning.
4. 2 MONTHLY SCHEDULE
Advertising Planning publishes monthly schedules (normally for a 4 or 5 week period) stating fixed
programmes and anticipated TRP (P18+) figures for each block of advertising. Any demand-based
supplements or deductions are also listed. These supplements/deductions are not changed on the
weekly schedule.
4. 3 WEEKLY SCHEDULE
Advertising Planning publishes its weekly schedules every Tuesday. The schedules include an
overview showing all of TV 2’s programme output, including final predicted TRP (p18+) for all
blocks of advertising and other relevant information.
4. 4 BOOKING, MANAGED PLACEMENT AND REMEDIATION
Ordering advertising time via the online system or by email constitutes a booking, which means that it is
binding for the orderer. Online agencies can themselves obtain a campaign overview within the system
as confirmation. Offline agencies receive a campaign overview by email. Campaign overviews that are
sent/obtained within the system in connection with a booking on monthly schedules only contain
provisional prices, as the final block price is only set on the basis of the final predicted TRP (p18+).
Placement of ads can be booked within the blocks of advertising shown in the monthly and weekly
schedules. When booking on a new monthly schedule/managed placement on a weekly schedule, an
alternative placement (2nd priority) may be specified for each booking (1st priority). Offers may be
made in connection with these bookings/requests if so desired. A maximum campaign budget must be
stated on each order. Requests totalling up to 150% of this maximum budget may be submitted. The
maximum campaign budget should be equal to the maximum budget that it is actually desired to be
invoiced for the order. The campaign budget cannot be adjusted downwards later.
Once the requests received have been processed, the agencies must, within a maximum of 24 hours
remove any unwanted broadcasts exceeding the stated maximum budget. If agencies do not remove
broadcasts that exceed the maximum budget + 5% (minimum DKK 15,000, however) before the expiry of
the deadline, a charge of DKK 5,000 – drawn at the bank – will be applied automatically.
TV 2 Advertising Planning reserves the right to remove spots so that the actual budget of a
campaign matches the maximum budget. All bookings from offline agencies may be made by
email within the deadlines below.
4. 5 BOOKING DEADLINES
Managed placement according to a monthly schedule may be carried out from 9 am on the Friday two
weeks before the deadline until 12 noon on the Tuesday roughly two weeks prior to the effective date of
a monthly schedule. Additional purchases according to the monthly schedule may be made from 2 pm
the next day (Wednesday) until 5 pm on the Friday in the week prior to the publication of the current
weekly schedule. Managed placement according to the weekly schedule is normally available between 9
am on the Wednesday until 12 noon on the Thursday. Additional purchases according to the monthly
schedule must be concluded by no later than 10.00 am on the Monday of the following week, which is to
say the Monday of the week prior to broadcast.
4. 6 ADVANCE TRP BOOKING
If TRP campaigns are booked together with Specifics campaigns before the deadline for monthly
booking, an additional discount of 0.5% will be applied to the TRP purchase (2% in the case of advance
annual agreements).
4. 7 WAITING LIST
Where there is no available advertising time in relation to a requested placement, there is a possibility of
joining a waiting list.
First priority choices may always be placed on a waiting list.
Second priority choice(s) may only be placed on a waiting list if the first priority is on the list. When
requests are sorted the prioritisation is dropped, and in cases where waiting lists contain more than
what is allowed, the excess will be removed following the above-mentioned sorting under Booking and
Managed Placement. A maximum of 10 broadcasts per block may placed on the waiting list for a
monthly schedule and 5 per block for a weekly schedule.
4. 8 RESCHEDULING AND CANCELLATION
All rescheduling, cutbacks and cancellations must take place in writing. TV advertising airtime is nontransferable.
4. 9 RULES GOVERNING THE RESCHEDULING OF CAMPAIGNS
Campaigns may be freely moved until 4 working days before the broadcast week, providing the
campaign before and after the move is the same (in other words, the same budget, same advertising
product, etc). If an advertiser seeks rescheduling later than four working days before the broadcast
week, a fee of 30% of the expenditure being rescheduled will be due.
4. 10 RULES GOVERNING CANCELLING OR CUTTING BACK
CAMPAIGNS
Booked campaigns cannot be cancelled or cut back without charge. If cancellation or cutting back is
undertaken four days or more before the broadcast week, a charge of 20% of the campaign
budget/cut-back budget, respectively, will be levied.
If cancellation or cutting back is undertaken less than four days before the broadcast week, a charge
of 70% of the campaign budget/cut-back budget, respectively, will be levied. If cancellation or
cutting back is undertaken for the same or the next day, the whole value of the cancelled/cut-back
budget, respectively, will be levied.
4. 11 CANCELLATION RULES FOR SPONSORSHIPS
If cancellation takes place after a programme sponsorship has commenced, the full price of the
sponsorship will be paid.
If cancellation takes place more than 60 days before the programme commences, the contract
will be cancelled without charge.
If cancellation takes place between 60 and 30 days before the programme commences, a charge
of 20% will be made.
If cancellation takes place less than 30 days before the programme commences, a charge of 50%
will be made.
If a customer wishes to transfer (rather than cancel) a sponsorship budget and another
sponsor can be found, the contract will be cancelled without charge.
4. 12 THE BANK
In 2014, the bank will only be used for the value of any underdeliveries and adjustments. In the case of
underdeliveries, transfers to the bank will be subject to a minimum threshold of DKK 2,000, and claims
under DKK 2,000 will lapse. Bank deposits must be used by 30 November 2014 at the latest and only
any underdeliveries from December 2014 may be carried over into 2015.
Different spot lengths:
SPOT LENGTH
PRICE INDEX
5
45
10
58
15
69
20
80
25
91
30
100
35
113
40
124
45
135
50
146
55
157
60
168
65
179
70
190
75
201
80
212
85
223
90
234
Spots can only be sold in multiples of 5 seconds.
See allowances, terms of payment and general terms and conditions under the menu heading “General”.
ZULU
1. PRODUCTS
1. 1 SPECIFICS
For advertisers who only want their ads to be shown on Zulu, TV 2 will be introducing Specifics for
purchasing prime time advertising on Zulu in 2014. Purchasing Specifics enables advertisers to choose
precisely on what day and in which advertising block they want their advertising to run.
Specifics on Zulu is offered as the purchase of a space in a chosen block of advertising, without a
guarantee of viewing figures. The price for placement in a specific block is set using fixed net prices
for 30 seconds, with no further discount.
Specifics is booked via Medialink or, for those advertisers or agencies with no access to Medialink, via
Advertising Planning.
1. 2 SPONSORSHIPS
TV 2 Advertising Sales also offers sponsorships on TV 2 Zulu. The channel is constantly evolving its
programme output, and the range of sponsorships on offer varies. Sponsorships cannot be paid using
bank deposits.
1. 3 ZULU EVENTS/TOPICS
As well as traditional TV advertising, TV 2 Zulu also works with events and topics. Zulu Event is the
original event – the gimmick that provides distinctiveness. It is the creative spice that supports an
advertiser’s message in an unconventional and eye-catching way.
1. 4 ZULU PARTNER
TV 2 Advertising Sales offers partnerships with TV 2 Zulu. Advertisers can link their name or product
to one or more of TV 2 Zulu’s range of events – Zulu Sommerbio [Summer Cinema], the Zulu
Awards, etc.
Partnership is attractive to advertisers who can see the added value in a presence in the Zulu universe –
over and above the general exposure value. This applies to the event itself, within the advertising block,
on zulu.dk, etc. TV 2 Commercial Partnerships will, as far as possible, tailor the solution that best fits
your needs.
2. PRICES
2. 1 SPECIFICS
N.B. ALL Specifics block prices on Zulu/Charlie/Fri are net prices, in other words there will be no further
discounts.
TIME SLOT
LOW SEASON (weeks 51-52, 1-9, 25-34)
HIGH SEASON (weeks 10-24, 35-50)
18.00 - 18.59
600
900
19.00 - 19.59
900
1,200
20.00 - 20.59
900
1,200
21.00 - 21.59
900
1,200
22.00 - 22.59
750
950
2. 2 SPLIT SPOTS
Split spots consist of two spots that relate to one another in their creative design and are intended to
run within the same block of advertising. The total price for split spots is calculated on the basis of
the price for each of the spots plus a 5% supplement. The supplement is applied to the base price for
all split spot broadcasts in a campaign.
2. 3 MULTISPOT
Multispot is characterised by having 2 or more ads in the same spot, with no natural connection
between them.
The price for this type of spot is calculated with a supplement of 15% on the base price for each
individual spot. TV 2 Advertising Sales will decide whether a given case involves a multispot. For more
information please contact TV 2 Advertising Sales.
2. 4 DIFFERENT SPOT LENGTHS
The table below shows the price index for different spot lengths. Price calculation is based on the
principle that a 30-second spot = index 100. The table shows the index applicable to spot lengths of
5-60 seconds.
SPOT LENGTH (SECONDS)
PRICE INDEX
5
45
10
58
20
80
30
100
40
124
50
146
60
168
Spots can only be sold in multiples of 5 seconds.
2. 5 ANNUAL AGREEMENT
The annual agreement is a written agreement between the advertiser and TV 2 Advertising Sales
concerning the advertiser’s expected purchase of advertising time on TV 2 Zulu within a calendar year.
An annual agreement ensures an advertiser of all the benefits associated with the agreed annual
expenditure right from the first campaign.
See allowances, terms of payment and general terms and conditions under the menu heading “General”.
CHARLIE
1. PRODUCTS
1. 1 SPECIFICS
For advertisers who only want their ads to be shown on Charlie, TV 2 will be introducing Specifics for
purchasing prime time advertising on Charlie in 2014. Purchasing Specifics enables advertisers to
choose precisely on what day and in which advertising block they want their advertising to run.
Specifics on TV 2 Charlie is offered as the purchase of a space in a chosen block of advertising, without
a guarantee of viewing figures. The price for placement in a specific block is set using fixed net prices
for 30 seconds, with no further discount. Specifics is booked via Medialink or, for those advertisers or
agencies with no access to Medialink, via Advertising Planning.
1. 2 SPONSORSHIPS
TV 2 Advertising Sales offers sponsorship on TV 2 Charlie. The channel is constantly evolving its
programme output, and the range of sponsorships on offer varies. For more information please
contact TV 2 Advertising Sales. Sponsorships cannot be paid using bank deposits.
2. PRICES
2. 1 PRICES FOR SPECIFICS
N.B. ALL Specifics block prices on Zulu/Charlie/Fri are net prices, in other words there will be no further
discounts.
TIME SLOT
LOW SEASON (weeks 51-52, 1-9, 25-34)
HIGH SEASON (weeks 10-24, 35-50)
18.00 - 18.59
900
1,300
19.00 - 19.59
900
1,400
20.00 - 20.59
1,000
1,500
21.00 - 21.59
1,500
2,300
22.00 - 22.59
1,500
2,300
2. 2 SPLIT SPOTS
Split spots consist of two spots that relate to one another in their creative design and are intended to
run within the same block of advertising. The total price for split spots is calculated on the basis of the
price for each of the spots plus a 5% supplement. The supplement is applied to the base price for all
split spot broadcasts in a campaign.
2. 3 MULTISPOT
Multispot is characterised by having 2 or more ads in the same spot, with no natural connection between
them. The price for this type of spot is calculated with a supplement of 15% on the base price for each
individual spot. TV 2 Advertising Sales will decide whether a given case involves a multispot. For more
information please contact TV 2 Advertising Sales.
2. 4 DIFFERENT SPOT LENGTHS
The table below shows the price index for different spot lengths. Price calculation is based on the
principle that a 30-second spot = index 100. The table shows the index applicable to spot lengths
of 5-60 seconds.
SPOT LENGTH (SECONDS)
PRICE INDEX
5
45
10
58
20
80
30
100
40
124
50
146
60
168
Spots can only be sold in multiples of 5 seconds.
2. 5 ANNUAL AGREEMENT
The annual agreement is a written agreement between the advertiser and TV 2 Advertising Sales
concerning the advertiser’s expected purchase of advertising time on TV 2 Charlie within a calendar year.
An annual agreement ensures an advertiser of all the benefits associated with the agreed annual
expenditure right from the first campaign. See allowances, terms of payment and general terms and
conditions under the menu heading “General”.
FRI
1. PRODUCTS
1. 1 SPECIFICS
For advertisers who only want their ads to be shown on TV 2 Fri, TV 2 will be introducing Specifics for
purchasing prime time advertising on TV 2 Fri in 2014. Purchasing Specifics enables advertisers to
choose precisely on what day and in which advertising block they want their advertising to run. Specifics
on TV 2 Fri is offered as the purchase of a space in a chosen block of advertising, without a guarantee of
viewing figures. The price for placement in a specific block is set using fixed net prices for 30 seconds,
with no further discount. Specifics is booked via Medialink or, for those advertisers or agencies with no
access to Medialink, via Advertising Planning.
1. 2 SPONSORSHIPS
TV 2 Advertising Sales offers sponsorship on TV 2 Fri. The channel is constantly evolving its
programme output, and the range of sponsorships on offer varies. For more information please
contact TV 2 Advertising Sales. Sponsorships cannot be paid using bank deposits.
2. PRICES
2. 1 SPECIFICS
N.B. ALL Specifics block prices on Zulu/Charlie/FRI are net prices, in other words there will be no further
discounts.
TIME SLOT
LOW SEASON (weeks 51-52, 1-9, 25-34)
HIGH SEASON (weeks 10-24, 35-50)
18.00 - 18.59
350
525
19.00 - 19.59
225
325
20.00 - 20.59
275
425
21.00 - 21.59
400
600
22.00 - 22.59
375
550
2. 2 SPLIT SPOTS
Split spots consist of two spots that relate to one another in their creative design and are intended to
run within the same block of advertising. The total price for split spots is calculated on the basis of the
price for each of the spots plus a 5% supplement. The supplement is applied to the base price for all
split spot broadcasts in a campaign.
2. 3 MULTISPOT
Multispot is characterised by having 2 or more ads in the same spot, with no natural connection between
them. The price for this type of spot is calculated with a supplement of 15% on the base price for each
individual spot. TV 2 Advertising Sales will decide whether a given case involves a multispot. For more
information please contact TV 2 Advertising Sales.
2. 4 DIFFERENT SPOT LENGTHS
The table below shows the price index for different spot lengths. Price calculation is based on the
principle that a 30-second spot = index 100. The table shows the index applicable to spot lengths of 5-60
seconds.
SPOT LENGTH (SECONDS)
PRICE INDEX
5
45
10
58
20
80
30
100
40
124
50
146
60
168
Spots can only be sold in multiples of 5 seconds.
2. 5 ANNUAL AGREEMENT
The annual agreement is a written agreement between the advertiser and TV 2 Advertising Sales
concerning the advertiser’s expected purchase of advertising time on TV 2 Fri within a calendar year. An
annual agreement ensures an advertiser of all the benefits associated with the agreed annual expenditure
right from the first campaign. See allowances, terms of payment and general terms and conditions under
the menu heading “General”.
TV 2 NEWS
TV 2 NEWS broadcasts news updates round the clock and covers breaking news minute by minute.
800,000 Danes watch TV 2 NEWS for 45 minutes each day, and with 1.7 million viewers per week, TV
2 NEWS is the seventh biggest channel in Denmark.
TV 2 NEWS provides objective and serious news coverage with in-depth analysis and commentary of
and on financial markets and news events both in Denmark and abroad. TV 2 NEWS broadcasts up to
five magazine programmes a day on finance, politics, the media and culture. The programmes
“Mogensen & Kristiansen”, ”Tirsdagsanalysen” [The Tuesday Analysis], ”Ellemann | Lykketoft”,
”Presselogen” [The Press Box] and ”Kulturen på NEWS” [Culture on NEWS] are in-depth, put sharp,
critical questions and debate the issues from a variety of viewpoints.
TV 2 NEWS can be accessed via TV, tv2.dk, Facebook and mobile phones and is available to Danes
wherever they are – at home, at work, on the bus or train during their commute, in waiting rooms,
banks, fitness centres, while out shopping and in hotels. TV 2 NEWS is for all Danes, but is skewed
towards the 21-50 audience. Advertising blocks on TV 2 NEWS are a good choice for those looking to
reach Danes who are interested in the economy, politics and business.
TV 2 NEWS COMMERCIAL PARTNERSHIPS
We offer advertisers the opportunity to be part of the news channel for the whole of Denmark. We
have commercial partnerships available as annual, quarterly or monthly packages. The annual
packages also include broadcasts in connection with the news on TV 2 National. This is a fantastic
opportunity for advertisers with a B2B focus or whose target group is the top sector of Denmark’s
business community. Contact TV 2 Advertising Sales for more information about the details of the
terms and conditions for these offers.
ANNUAL PACKAGE
We offer advertisers the opportunity to enter into an annual partnership with TV 2 NEWS. An annual
commercial partnership with TV 2 NEWS includes 1,500 TRPs on TV 2 NEWS, 2.7 million impressions
on nyhederne.tv2.dk/finans.tv2.dk and 250 TRPs on TV 2 in connection with news broadcasts. Price:
from DKK
4,275,000.
It is also possible to enter into a partnership that does not include broadcasts in connection with the
News on TV 2. Price: From DKK 3,625,000.
QUARTERLY PACKAGE
A quarterly commercial partnership with TV 2 NEWS includes 350 TRPs on TV 2 NEWS and
400,000 impressions on nyhederne.tv2.dk/finans.tv2.dk. Price: from DKK 875,000.
MONTHLY PACKAGE
A monthly commercial partnership with TV 2 NEWS includes 100 TRPs on TV 2 NEWS. Price: from DKK
260,000.
TV 2 REGIONERNE
[TV 2 REGIONS]
TV 2’s regions, Regionerne, amass 1.3 million Danes every day when we broadcast local news from our 8
regions. The programmes are tailored to the local population and focus on current affairs as the viewers
see them in Jutland, in the Danish Capital Region, or on Bornholm, Zealand or Funen.
The advertising block is also adapted to local viewers. A spot gives you effective and targeted contact
with customers in your own region, whether you are looking to grow sales or increase brand
recognition. Working with TV 2, you get the fantastic opportunity to combine your regional TV ads with
a local message on tv2.dk. As a regional advertiser, your product gets prime time exposure.
Just like last year, in 2014 TV 2’s regions will be offering a range of attractive product packages that
make things extra easy for you. Get in touch with your regional advisor to hear more about the many
options we have to offer and to find the best fit for your communications.
TV 2/NORD [NORTH]
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
300
300
300
350
400
350
250
300
350
350
300
250
17.15
800
800
700
750
850
700
400
700
700
700
650
650
18.05
3,500
3,500
3,500
3,500
3,500
2,750
2,100
2,750
3,250
3,500
3,500
3,250
19.30
7,700
8,250
8,525
8,250
8,250
6,600
4,675
6,050
8,250
8,250
7,700
6,050
19.55
7,000
7,500
7,750
7,500
7,500
6,000
4,250
5,500
7,500
7,750
7,000
5,500
22.30
6,500
7,000
6,500
6,500
7,000
6,000
4,500
6,000
6,500
5,500
5,000
4,500
Contact your regional adviser on:
T: 30 17 30 21
E: [email protected]
TV 2/MIDT-VEST [CENTRAL-WESTERN]
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
400
400
450
500
500
450
300
400
450
450
400
350
17.15
1,100
1,000
950
1,000
900
650
450
600
650
650
850
750
18.05
4,500
4,500
4,250
4,250
4,250
3,500
2,500
3,500
4,000
4,000
3,750
3,250
19.30
9,625
9,625
9,625
9,625
7,700
5,500
7,700
9,075
9,625
9,350
7,700
19.55
8,750
8,750
9,250
8,750
8,750
7,000
5,000
7,000
8,250
8,750
8,500
7,000
22.30
8,000
8,000
8,500
9,500
10,000
8,500
5,500
8,500
9,000
7,500
6,500
5,500
10,175
Contact your regional adviser on:
T: 30 17 30 21
E: [email protected]
TV 2/ØSTJYLLAND [EAST JUTLAND]
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
350
450
450
500
5,500
450
350
450
450
450
450
400
17.15
850
800
700
600
650
550
400
700
700
750
650
750
18.05
4,250
4,500
4,750
4,250
4,250
3,750
3,250 4,250
4,250
5,000
4,500
4,250
19.30
9,900 10,450
19.55
9,000
9,500
9,750
22.30
7,000
8,000
8,000
10,725
Contact your regional adviser on:
T: 30 17 31 77
E: [email protected]
10,725
10,450
9,350 6,600 9,350
10,725
9,750
9,500
8,500 6,000 8,500
9,750
8,500
9,500
7,500 5,500 8,000
8,000
11,825
11,000
9,900
10,750
10,000
9,000
8,000
7,500
9,000
TV SYD [SOUTH]
BLOCK
JAN
FEB
12.10
500
300
17.15
1,500
1,700
18.05
6,000
6,500
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
300
350
300
200
300
600
600
550
500
1,700
1,600
1,200
1,000
900
1,300
1,300
1,300
1,400
1,300
6,000
5,500
5,500
4,750
3,500
5,000
5,500
5,500
6,000
6,000
300
19.30
13,200
14,025
14,025
13,200
12,650
11,000
19.55
12,000
12,750
12,750
12,000
11,500
10,000 7,500 10,000
22.30
11,000
10,500
8,500
Contact your regional adviser on:
T: 30 17 29 48
E: [email protected]
9,000
9,500
8,250 11,000
8,500 6,000
9,000
12,650
13,200
12,925
12,100
11,500
12,000
11,750
11,000
9,000
9,000
9,500
8,000
TV 2/FYN [FUNEN]
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
250
200
200
200
200
150
150
150
200
200
200
200
17.15
750
500
550
600
450
550
250
400
550
550
600
650
18.05
3,500
3,500
2,750
2,750
2,500
2,200
1,900
2,500
2,400
2,750
2,750
2,400
19.30
7,700
7,700
7,700
7,700
7,700
6,875
4,400
6,050
7,150
7,700
6,325
6,050
19.55
7,000
7,000
7,000
7,000
7,000
6,250
4,000
5,500
6,500
7,000
5,750
5,500
22.30
6,500
6,500
6,000
6,500
7,000
6,000
4,250
6,500
6,500
5,000
4,500
4,250
Contact your regional adviser on:
T: 30 17 31 12
E: [email protected]
LORRY
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
1,000
1,200
1,300
1,500
1,600
1,400
950
1,300
1,400
1,400
1,300
1,100
17.15
3,000
3,000
2,750
2,500
2,750
2,300
1,600
2,750
3,000
3,000
3,250
3,000
10,500 10,000
8,500
7,000
9,500 11,000 11,500
12,000
10,500
18.05
10,000 11,000
10,500
19.30
23,100 25,300 26,400 25,850 25,850
20,900 14,300 20,900 26,950 26,950 24,750
24,750
19.55
21,000 23,000 24,000 23,500 23,500
19,000 13,000 19,000
24,500 24,500 22,500
22,500
22.30
18,000 18,500
21,500 15,000 21,500
22,000 22,500 21,000
19,000
18,000
20,500 24,500
Contact your regional adviser on:
T: 30 10 02 83
E: [email protected]
TV 2 ØST [EAST]
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
450
450
500
600
600
550
400
500
550
550
500
450
17.15
900
800
900
650
700
600
550
750
800
950
1,000
900
19.05
3,500
3,500
3,250
3,250
3,250
3,000
2,200
3,000
3,500
3,500
3,500
3,250
19.30
8,250
8,525
8,800
9,350
8,250
7,150
5,225
7,150
7,425
8,250
8,250
7,700
19.55
7,500
7,750
8,000
8,500
7,500
6,500
4,750
6,500
6,750
7,500
7,500
7,000
22.30
6,000
6,500
7,000
7,500
8,000
7,000
5,000
7,000
7,000
7,000
7,000
6,500
Contact your regional adviser on:
T: 30 17 31 12
E: [email protected]
TV 2/BORNHOLM
BLOCK
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
12.10
150
150
150
150
150
150
150
150
150
150
150
150
17.15
150
150
150
150
150
150
150
150
150
150
150
150
19.05
650
650
650
650
650
650
650
650
650
650
650
650
19.30
1,320
1,320
1,320
1,320
1,320
1,320
1,320
1,320
1,320
1,320
1,320
1,320
19.55
1,200
1,200
1,200
1,200
1,200
1,200
1,200
1,200
1,200
1,200
1,200
1,200
22.30
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
Contact your regional adviser on:
T: 20 24 39 79
E: [email protected]
tv2.dk
Over recent years, TV 2 has launched a series of products that guarantee that your campaigns will
be seen. As an advertiser, you thus only pay for banners that are displayed on the user’s screen.
International analyses show that 50% of all banner displays are never seen. You can add to that the
well-known marketing maxim that “50% of your marketing is wasted – you just don’t know which
bits.”
In 2014, the time has come to do something about the wasted 50%.
1. IMPRESSIONS THAT WORK
1. 1 IN-SCREEN
In a standard banner campaign running across the common formats, at present only 50% of the
banners are seen and can have an impact. TV 2 works on a continual basis with eye-tracking and inscreen analyses in order to ensure the optimal placement of our banners so that they will be seen by
the greatest possible number of potential customers and provide maximum effectiveness.
Moreover, TV 2 is continuing with its in-screen product, which means that you, as an advertiser, only
pay for the impressions that make it in-screen on a user’s screen. You therefore do not need to
worry about whether you are on the first, second or fourth screen.
PRODUCT
In-screen
CPM
30 CPM
1. 2 SUPERVIEW
Analyses show that users are increasingly scrolling more quickly down web pages. In order to ensure
visibility and the ability for messages to be understood, TV 2 is launching the Superview format.
Superview is the traditional top banner with the feature that the banner follows down screen during
scrolling for the first 8 seconds, before returning to the top of the page.
The format works across all platforms and can also be used to ensure greater awareness on tablets.
PRODUCT
CPM
Superview
60 CPM
1. 3 COVERAGE AND DOMINANCE
Coverage and Dominance was launched in 2013 as a new way of conceiving of ownership. The
product takes account of the changed behaviour of users, with the front page no longer being the
natural point of entry. Access to TV 2 is increasingly taking place via links on social media sites and
via search engines.
At the same time analyses show that the impact of the first impression is far greater than
subsequent impressions, measured in terms of parameters such as clicks and awareness-raising.
This is further demonstrated by the fact that Coverage and Dominance achieves the same campaign
memorability using wallpaper with a frequency of 1 as traditional ownerships achieve with a
frequency of 3.
Coverage and Dominance ensures you of maximum visibility, maximum coverage and maximum
effectiveness.
PRODUCT
CPM
Coverage and Dominance
110 CPM
In addition, TV 2 still offers its traditional Ownerships, and the First Ownership.
OWNERSHIPS
Ownerships – Weekday
DKK 66,000
Ownerships – Weekend
DKK 40,000
Expand - Weekday
DKK 70,000
Expand - Weekend
DKK 45,000
News - Weekday
DKK 55,000
News - Weekend
DKK 35,000
Sport - Weekday
DKK 22,500
Sport - Weekend
DKK 22,500
TV 2 First - Weekday
DKK 95,000
TV 2 First - Weekend
DKK 75,000
1. 4 ONLINE VIDEO
In collaboration with Specific Media, TV 2 has built up Denmark’s largest web TV network. With a
coverage of over 50%, you as an advertiser get the opportunity to optimise the coverage of your TV
spot beyond TV 2’s programming and tv2.dk. When TV 2 and Specific Media utilise our shared
knowledge about our users to target your campaign, this gives you the opportunity to buy access to
current TV target groups and behavioural targeting segments. In order to ensure maximum visibility,
users can only close the ad after 15 seconds.
ONLINE VIDEO
12+
160 CPM
Target group
190 CPM
Managed placement
180 CPM
Magazine sponsorship (DD+spons.)
130 CPM
1. 5 ONLINE VIDEO MAGAZINE
TV 2 produces a range of magazine programmes for tv2.dk, including Bilmagasinet [Car Magazine],
Din Økonomi [Your Economy] and Beep Magasinet [Beep Magazine]. Sponsorship of an Online
Video magazine consists of a 4-second sponsor’s logo and the Coverage and Dominance format
enclosing the video.
1. 6 BRANDING BANNER
If you want a lot of space, a branding banner is the ideal option for you. At 930 x 960 pixels
strategically located at various points around the site, it offers great opportunities for creative
expression and tremendous visibility.
BRANDING BANNER
Front page + News - Weekday
DKK 30,000
Front page + News - Weekend
DKK 25,000
2. TARGET YOUR CAMPAIGN
One of the biggest buzz words in digital marketing is data. Unfortunately, data sources have so far by
and large been limited to advertisers’ own data.
In 2014, advertisers will be able to combine their own data with data from TV 2. TV 2 collects data
about demographics, geography, semantics and interests in order to ensure that you can target your
campaign.
2. 1 DEMOGRAPHICS
We will tailor your campaigns for demographic variables based on login data. In 2014, the TV 2 login will
be integrated into all TV 2’s digital activities, and individual users will then be presented with relevant
messages.
2. 2 GEOGRAPHY
Geographic targeting has long been based on the user’s current location, irrespective of whether
this is far away from his/her home or normal shopping areas. In 2014, advertisers on tv2.dk will be
able to geo-segment by a user’s home location instead of his/her current one.
2. 3 SEMANTICS
Semantic targeting is a technique that makes it possible to deliver targeted advertising on web pages
and can help advertisers to increase the effectiveness of their campaigns. Ads that users see on
tv2.dk are tailored to the content of a page. TV 2 carries out semantic analyses of all its web pages,
and is thus able to tailor ads to the subject that a page relates to.
TARGETING
Geo, current location
+5 CPM
Geo, based on home location
+10 CPM
Demographics
+10 CPM
Semantics
+15 CPM
Segments/interests
Tier 1
+5 CPM
Tier 2
+10 CPM
Tier 3
+15
EXAMPLES:
Tier 1
General sites, Sport, Go, Weather
Tier 2
Behavioural Targeting and niche sites (e.g. Beep, the fashion section on GO, etc.)
Tier 3
Details, fields or areas, e.g. user read about iPhones
2. 4 MANAGED PLACEMENTS/INTERESTS
The broad scope of tv2.dk’s content means that users’ interests can be mapped based on whether
they visit the fashion section on go.tv2.dk, read the pollen figures on vejret.tv2.dk or hear about
software updates for the latest iPhone on beep.tv2.dk.
MANAGED PLACEMENTS
Beep
65 CPM
Money
65 CPM
Go
45 CPM
News
50 CPM
Sport
35 CPM
TV schedules
50 CPM
Weather
50 CPM
Other
40 CPM
3. DISCOUNT
3. 1 ANNUAL AGREEMENTS
Advertisers that spend over DKK 200,000 are offered the chance to enter into an annual
agreement. An annual agreement is a written agreement between the advertiser and TV 2
Advertising Sales concerning the advertiser's expected expenditure on purchasing advertising space
on tv2.dk over a calendar year.
An annual agreement ensures an advertiser of all the benefits associated with the agreed annual
expenditure right from the first campaign. An exceptional discount of 5% is offered when a written
annual agreement is entered into.
If the agreed amount is not redeemed, the exceptional reward will be cancelled and the customer will
subsequently be billed for the full reward of 5% plus a retrospective adjustment of the expenditure
discount in line with the actual final expenditure.
VOLUME BONUS
10-25,000
5.0%
25–50,000
7.5%
50-60,000
10%
60-75,000
12.5%
75-100,000
15%
100-150,000
20%
150-200,000
22%
200-299,999
25%
> 300,000
Agreed individually
New bizz
15%
3. 2 NEW BUSINESS DISCOUNT
Advertisers who have not marketed themselves on tv2.dk during the last 24 months will be offered
a new business discount of 15%. The discount will be applied to the first campaign period booked.
Contact your advisor for further information.
4. SPECIFICATIONS
See information about banner specifications at tv2media.dk/bannerspecifikationer. You are more
than welcome to contact your adviser, who will help you and ensure that your online advertising is a
success. See allowances, terms of payment and general terms and conditions under the menu
heading “General”.
TV 2 MOBILE
Around 70% of Danes now have a smartphone. We take it with us everywhere, and we check it an
average of 150 times a day. We use it to communicate with others, but we also use it to organise our
day-to-day lives, navigate, read the news, for entertainment purposes and to look at product information
– 38% of us have tried out buying goods from our mobiles.
Mobile phones have changed the game when it comes to the media, and they give you, the advertiser,
unique opportunities to interact with your customers. TV 2 currently enjoys over 25 million visits
each month across our mobile platforms. With our apps and mobile sites, we are able to offer a range
of solutions that can meet your needs.
1. PRODUCTS
If you are looking for a broad spread in relation to deal-based advertising, open days, product
launches, etc., TV 2 offers a range of mobile display products. Your message will be shown across our
apps and mobile sites, making it possible to hit the greatest number of segments.
1. 1 TARGET YOUR CAMPAIGN
TV 2 has a range of mobile universes, including news, sport, weather, lifestyle and gadgets. These
universes have different target groups and characteristics, which makes it possible to target
campaigns so that they run in a relevant environment or target a specific target group.
TV 2’s range of apps provide some unique opportunities that are not otherwise possible through
mobile advertising, one example being frequency capping, which is only possible for around 1/3 of
users on mobile sites.
1. 2 CREATIVE FORMATS
Today’s most-used formats include cube swipe and inline video. Cube swipe makes it possible to have
multiple messages on the same banner, and lets users interact with the banner. Inline video makes it
possible to run your ad on mobiles and have it displayed full screen.
1. 3 GET CUSTOMERS IN YOUR SHOP WITH TV 2 VOUCHER
Mobile phones are a unique media, as they make location-specific marketing possible. With our TV 2
Voucher product, you can increase footfall in your shop using a limited offer. TV 2 Voucher can be
combined with the Store Locator function so that you can lead customers straight to your door.
MOBILE
RUNNING APPS/SITE
30 CPM
MANAGED PLACEMENT, SITES AND FORMAT
40 CPM
INLINE VIDEO
40 CPM
OWNERSHIP MOBILE SITE 320X120
DKK 10,000
GEO-SEGMENTATION
+5 CPM
RICH MEDIA FUNCTIONS
+5 CPM
2. SPECIFICATIONS
See information about banner specifications at tv2media.dk/bannerspecifikationer . You are more than
welcome to contact your adviser, who will help you and ensure that your online advertising is a success.
See allowances, terms of payment and general terms and conditions under the menu heading “General”.
TELETEXT
TV 2’s Teletext service has kept 1.5 million Danes up-to-date for many years. It is a medium used
by young and old alike, and which can now be accessed from across three platforms: TV, the
Internet and mobiles. Teletext goes wherever you go.
Teletext is a commercial medium that continues to demonstrate its effectiveness for advertisers. This
medium offers considerable coverage among the Danish population and great opportunities for
changing messages easily and quickly, both on banners and index pages – without production costs!
Teletext is effective for a broad spectrum of advertisers across all sectors and can be used both as a
lone medium and in conjunction with tv2.dk or our TV media, for example.
1. SPECIFICATIONS
See information about colours and fonts on Teletext page 899.
You are more than welcome to contact your adviser, who will help you and ensure that your teletext
advertising is a success.
2. PRICES
INDEX PAGES AND BANNERS
PRODUCT
Index page including page
b
PAGES OF TELETEXT PER WEEK
6,300
SUBPAGES PER WEEK
2,500
BANNERS ON TELETEXT
TELETEXT BANNER
TELETEXT BANNER PER WEEK
Page 100
13,500
News
12,000
Sport
11,000
TV guide
12,000
Weather
7,500
Travel
5,000
12+ Teletext
Other
10,000
Ask your TV 2 advisor
3. DISCOUNTS
EXPENDITURE
DISCOUNT
NEW BIZZ DISCOUNT
ANNUAL AGREEMENT DISCOUNT
0 - 79,999
5%
15%
10%
80,000 124,999
10%
15%
10%
125,000 149,999
12%
15%
10%
150,000 174,999
15%
15%
10%
175,000 199,999
17%
15%
10%
15%
10%
200,000 +
Agreed individually
20% EXTRA
For every 10% that you increase your expenditure compared to the 2013 level, TV 2 Advertising
Sales will reward this with an extra 20% in products (teletext banners) at the current gross price.
NEW BUSINESS PACKAGES
Advertisers who have not advertised on TV 2's Teletext during the last 24 months may be granted
a new business discount on their first Teletext campaign. A 15% discount will be applied to the first
campaign period booked.
4-WEEK NEW BUSINESS PACKAGE
Index page
25,20
Banners 12+
40,00
New Bizz discount
Net price
Price per day
50%
32,60
1,165
12-WEEK NEW BUSINESS PACKAGE
Index page
Banners 12+
New Bizz discount
Net price
Price per day
ANNUAL AGREEMENT
Advertisers that enter into an annual agreement with TV 2 Advertising Sales will be granted an
additional 10% discount on expenditure after the expenditure discount.
75,600
120,00
60%
78,240
932
GENERAL
1. ALLOWANCES AND COMMISSION
Allowances and commission are calculated on the basis of the gross price of the campaign, net of
order-related and advertisers' discounts, and are deducted when the campaign is billed. Pre-pay
customers will be allocated allowances and commission on a separate credit note after payment.
1. 1 SECURITY ALLOWANCE
A 1% security allowance is available for all ad campaigns on TV 2. The security allowance is granted to
orderers that provide security of payment in the form of participation in [the Danish creative
industries’ trade association] Creativity & Communication’s ”Guarantee scheme for selected Danish
media”, a demand guarantee, escrow or pre-payment by 14 days prior to the start of the campaign.
1. 2 ONLINE AND CAMPAIGN HANDLING ALLOWANCE
A 0.5% online and campaign handling allowance is available for TV and teletext campaigns. This
allowance is granted to advertising and media agencies that use Medialink.
1. 3 AGENCY COMMISSION
A 5% agency commission is available for all regional TV and teletext campaigns. The commission is
granted to advertising and media agencies that have provided security or that pre-pay. Regional
campaigns at national price are subject to the national rules in respect of the payment of allowances.
1. 4 INFORMATION ALLOWANCE
A 2% information allowance is available for all ad campaigns on tv2.dk. This allowance is granted to
advertising and media agencies that have provided security or that pre-pay.
1. 5 TECHNICAL ALLOWANCE
A 4% technical allowance is available for all ad campaigns on tv2.dk. This allowance is granted to
advertising and media agencies that comply with TV 2’s technical requirements and have either
provided security or pre-pay.
2. TERMS OF PAYMENT
All orderers who provide continuous security will be billed the Tuesday after each booking month
and will have a payment due date of 30 days after date of invoice.
The security to be put up is calculated based on the two consecutive months with the
largest expenditure during the preceding 12 months, but must nonetheless be at least DKK
200,000.
Orderers who have provided continuous security (by means of participation in [the Danish
creative industries' trade association] Creativity & Communication's "Guarantee scheme for
selected Danish media", a demand guarantee or escrow) may enter into an agreement with TV 2’s
Finance Department concerning an early payment discount.
Pre-paying orderers should note that pre-payment must have reached TV 2 by at least 14 days prior to
the start of the campaign in question.
The right to an allowance shall cease to apply in the event of failure to comply with the terms of
payment. In the event of late payment, default interest of 1% will be added to the amount due at the
beginning of each month.
3. GENERAL TERMS AND CONDITIONS
3. 1 LIABILITY FOR THE CONTENT OF TV ADVERTISEMENTS
The advertiser/orderer is liable for ensuring that a television advertisement is not in contravention of the
law, including that it does not violate the rights of third parties. This applies irrespective of TV 2’s
acceptance of the television advertisement for broadcast.
The advertiser/orderer guarantees that its television advertisement has been lawfully recorded and that
any necessary permits were obtained.
The advertiser/orderer shall hold harmless TV2 and anyone else involved in the broadcasting of the
television advertisement from any loss that they may incur as a result of the broadcast of an unlawful
television advertisement.
TV 2 is at all times obliged to reject television advertisements that it finds to be in contravention of
applicable law. TV 2 is also entitled to reject television advertisements that it deems unsuitable for
broadcast.
3. 2 COMPLAINTS CONCERNING FAILURE TO BROADCAST, ETC.
In the event of failure to broadcast, broadcast of the wrong television advertisement, incomplete broadcast
or other material faults on TV 2’s part, the orderer is entitled to a refund of the amount paid for the
broadcast in question. Where picture or sound is lost in part(s) of the transmission area, a corresponding
percentage of the amount paid shall be refunded. No refund is due where less than 10% of the transmission
area loses sound/pictures. The orderer may not make any other claims against TV 2. Claims must be made
in writing no later than five days after the date of transmission. Claims in respect of television
advertisements that are scheduled to be re-broadcast before the passing of this five-day deadline must be
made immediately, however.
3. 3 CESSATION OF BROADCAST OF AN ADVERTISEMENT
TV 2 is entitled to reject, restrict or cease broadcast of an advertisement in circumstances such as the
following:
1. In the event of intervention by a public authority or legitimate objections to continuing to
broadcast the advertisement;
2. Where the advertisement is not received in good time, or where the material submitted does
not satisfy the technical specifications.
3. 4 REJECTION OF TELEVISION ADVERTISEMENTS FOR COMPETITORS
TV 2 will reject advertisements that are deemed to have a potentially significant negative impact on TV 2 in
terms of a loss of viewers and/or income. A decision to reject an advertisement will be based on a specific
evaluation of:
The significance of the competitive relationship;
The form and content of the specific advertisement in question
3 . 5 FREE LEGAL ADVICE
TV 2 is obliged to ensure that all advertisements that are shown on TV 2 comply with applicable legislation.
In order to avoid a situation whereby we have to reject an advertisement, TV 2 offers to evaluate the
lawfulness of advertisements even at the draft stage. However, liability for the lawfulness of the
advertisement in question remains with the advertiser/orderer, irrespective of TV 2’s evaluation.
For more information please call TV 2’s Legal Department on 39 75 75 75.