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BASEL, 16 MARCH 2016
At Baselworld 2016, Rolex is
introducing the latest creations in its
Oyster and Cellini collections together
with a new in-house certification for
all its watches. The brand’s emblematic
“Superlative Chronometer” designation
has been redefined with performance
criteria that exceed watchmaking norms
and standards.
This year’s flagship models include the
new Cosmograph Daytona in 904L steel
fitted with a monobloc Cerachrom bezel
in black ceramic. The watch combines
technical
performance
and
iconic
aesthetics inspired by the history of this
legendary chronograph.
Rolex is also introducing a brand new
Oyster Perpetual Air-King, a watch with an
evocative name, relaunched in a 40 mm
case with an aviation-inspired dial.
Rolex is fitting its new-generation
mechanical movements in the Datejust 41
and Lady-Datejust 28 models in Rolesor,
which combine 904L steel and 18 ct
yellow or Everose gold. The new Rolesor
Content available for download on
pressroom.rolex.com
version of the Datejust 41, now equipped
with calibre 3235, backed by 14 patents
a n d i n c o r p o r a t i n g t h e Ch r o n e r g y
escapement developed by Rolex, adopts
a modernized design in a 41 mm case.
Its feminine counterpart, the Rolesor
Lady-Datejust 28, is equipped with calibre
2236 fitted with the Syloxi hairspring in
silicon patented by Rolex, and is available
in a redesigned case increased in size to
28 mm.
Rolex’s expertise in gem-setting is
highlighted on the new 39 mm diamond-set
Oyster Perpetual ­Pearlmaster, while the
Yacht-Master 40, Explorer and Cellini
models present new aesthetics and dials.
ROLEX B A S E L W O R L D 201 6
3
PRES S ROOM.ROLEX .C OM
OYSTER PERPETUAL
OYSTER PERPETUAL
OYSTER PERPETUAL
COSMOGRAPH DAYTONA
AIR-KING
DATEJUST 41
ROLESOR AND CALIBRE 3235
WITH A CERACHROM BEZEL
The new version of the Oyster Perpetual
Cosmograph Daytona in 904L steel is
equipped with a monobloc Cerachrom
bezel, developed and patented by
Rolex, in black ceramic. A blend of high-­
technology and sleek aesthetics, this
evolution pays tribute to the heritage of
the legendary chronograph. The black
bezel is reminiscent of the 1965 model
that was fitted with a black Plexiglas
bezel insert, while the high-tech ceramic
ensures extreme durability and provides
an exceptionally legible tachymetric scale.
The new Oyster Perpetual Air-King
­perpetuates the aeronautical heritage
of the original Rolex Oyster. The new
Air-King, in a 40 mm case in 904L steel,
features a distinctive black dial combining
large 3, 6 and 9 numerals marking the
hours, and a prominent minute scale
for navigational time readings. The dial
carries the name Air-King in the same
lettering that was designed specially for
the model in the 1950s.
The new generation of the classic Oyster
Perpetual Datejust features a modernized
41 mm case and the new Rolex calibre
3235, a movement at the forefront of
watchmaking technology, with 14 patents,
the new Chronergy escape­­ment and a
power reserve of approximately 70 hours.
The new Datejust 41 is offered in yellow
or Everose Rolesor versions – combining
904L steel and either 18 ct yellow or
Everose gold – with a wide selection of
dials.
ROLEX B A S E L W O R L D 201 6
4
PRES S ROOM.ROLEX .C OM
OYSTER PERPETUAL
OYSTER PERPETUAL
OYSTER PERPETUAL
LADY-DATEJUST 28
PEARLMASTER 39
YACHT-MASTER 40
ROLESOR
DIAMOND-SET
EVEROSE ROLESOR
The new generation of the Oyster
Perpetual Lady-Datejust is being introduced in either yellow or Everose Rolesor
versions, combining 904L steel and 18 ct
yellow or Everose gold. These new models
feature a redesigned case enlarged to
28 mm and a mechanical movement,
calibre 2236, equipped with the Rolex-­
patented Syloxi hairspring in silicon.
Rolex is introducing a new version in
18 ct Everose gold of the Oyster Perpetual
Pearlmaster 39, a treasure among its
gem-set watches. Adorned with the
rarest diamonds, this interpretation
highlights the extent of Rolex’s expertise
in gem-setting. In a 39 mm case, this
precious watch is also equipped with the
new-generation calibre 3235, backed by
14 patents, including for the Chronergy
escapement developed by Rolex.
A new version of the Oyster Perpetual
Yacht-Master 40, Rolex’s emblematic
nautical watch, is being introduced for the
first time in Everose Rolesor (a combin­
ation of 904L steel and 18 ct Everose gold),
in a 40 mm case with a chocolate dial.
ROLEX B A S E L W O R L D 201 6
5
PRES S ROOM.ROLEX .C OM
OYSTER PERPETUAL
CELLINI
ROLEX GREEN SEAL
EXPLORER
NEW DIALS AND COLOURS
SUPERLATIVE CHRONOMETER
CERTIFICATION
The new Oyster Perpetual Explorer
features
an
entirely
luminescent
­Chromalight display for enhanced
legibility. This model, designed with
adventure in mind, retains its characteristic 3, 6 and 9 numerals, which are now
filled with a luminescent material emitting
a long-lasting blue glow. The hands are
also broader and longer for improved
visual comfort.
In its Cellini collection, Rolex is
­introducing new versions of its Time,
Date and Dual Time models in 18 ct
white or Everose gold in a 39 mm case.
The new Cellini Time watches feature a
redesigned white lacquer dial with 12
elongated applique hour markers. The
Cellini Date acquires a blue dial and strap,
whereas the Cellini Dual Time range is
extended with the addition of a version
with a brown dial and strap.
All Rolex watches are now covered by
the new Superlative Chronometer certification redefined by Rolex in 2015. The
certification, specific to the brand, applies
to each fully assembled watch with the
movement encased and is a guarantee of
superlative performance on the wrist in
terms of precision, power reserve, waterproofness and self-winding. The precision
of a Rolex Superlative Chronometer after
casing is of the order of −2/+2 seconds per
day, or more than twice that required of
an official chronometer. The ­Superlative
Chronometer status is symbolized by
the green seal and is coupled with an
­international five-year guarantee.
ABOUT ROLEX
Leading brand of the Swiss watch industry,
Rolex, headquartered in Geneva, enjoys an
unrivalled reputation for quality and expertise
the world over. Its Oyster watches, all certified
as Superlative Chronometers for their precision,
performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans
Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin
of numerous major watchmaking innovations,
such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor
self-winding mechanism invented in 1931. Rolex
has registered over 400 patents in the course of
its history. A truly integrated and independent
manufacturing company, Rolex designs, develops and produces in-house all the essential
components of its watches, from the casting
of the gold alloys to the machining, crafting,
assembly and finishing of the movement, case,
dial and bracelet. Rolex is also actively involved
in supporting the arts, sports, exploration, the
spirit of enterprise, and the environment through
a broad palette of sponsoring activities, as well
as philanthropic programmes.