nicKi MinaJ BY OPI - Pivot Point Canada

Transcription

nicKi MinaJ BY OPI - Pivot Point Canada
Jan – Feb 2012
SPRING/SUMMER 2012
HOLLAND
C O L L E C T I O N BY OP I
byOPI
nicKi MinaJ
BY OPI
Domestic Edition
Jane Lynch is wearing GelColor by OPI in Suzi Says Feng Shui
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HOLLAND
C O L L E C T I O N BY OP I
HOLLAND
C O L L E C T I O N BY OP I
Spring/Summer 2012
A roll in The Hague
Take advantage of this
frisky little orange.
nL H53
Did You 'ear About Van gogh?
Rumor has it…this sandy
bisque is a work of art.
nL H54
Dutch 'Ya Just Love Opi?
Fashion-savvy shades
WiTH A TOucH OF DuTcH.
All of Holland hollers for this
crowd-pleasing plum.
nL H55
gouda gouda Two Shoes
Take a walk on the wild side
with this robust rose.
Immerse yourself in the vibrant beauty that is Holland, one
of the most color-abundant and famously open-minded
cultures in the world. The range of stunning shades in the
Holland Collection by OPI, a juxtaposition of sophisticated
neutrals and larger-than-life brights, will carry you away
to the romantic windmill-dotted hills, bustling canals and
deliciously vivid tulips that blanket the countryside.
Each new hue blends the country’s picturesque palette
with spring’s most sought-after fashions. A sequence of
electric brights, including a sun-lit orange (A Roll in The
Hague), a hot coral-red (Red Lights Ahead…Where?)
and two perfectly pretty pinks (Kiss Me on My Tulips and
a light-catching Pedal Faster Suzi!) complement their
cooler counterparts in hues of glistening purple (Dutch
'Ya Just Love OPI? and Vampsterdam), while elegant
neutrals (Gouda Gouda Two Shoes, Did You 'ear About
Van Gogh? and Wooden Shoe Like to Know?) meet
two shimmer-laced blues (I Have a Herring Problem
and I Don’t Give a Rotterdam!) and a creamy sea green
(Thanks a WindMillion).
Wear these colors on fingertips and toes to accessorize
the season’s most talked-about trends, where explosions
of vibrant color continue to dominate. Regardless of your
budget, these fashion-savvy shades grant you instant style,
and accentuate the colored pants, sheer tops with long,
blousy sleeves, ladylike frocks and punchy patterns that so
gorgeously rule the runways.
nL H56
i Don't give a rotterdam!
This sassy steel-blue shimmer
means business!
nL H57
i Have a Herring problem
What’s that you say? I need to "sea"
this shimmery green-blue?
nL H58
Kiss me on my Tulips
A smooch-worthy shade
of hot pink.
nL H59
pedal Faster Suzi!
This pink lavender shimmer
will have you "wheeling."
nL H60
red Lights Ahead…Where?
This coral-packed red is the
hottest in the district.
nL H61
Thanks a Windmillion
You totally deserve this
breezy sea green.
nL H62
Vampsterdam
A deep purple for a divine diva.
nL H63
Model is wearing Pedal Faster Suzi! on nails.
Available for a limited time only, while supplies last.
For more information about the Holland Collection,
log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE.
Features OPI’s exclusive ProWide™ Brush (Patent Pending).
Wooden Shoe Like to Know?
It’s no secret…everybody loves
this shimmery chocolate brown.
nL H64
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StArtiNg
December 26!
FREE
HOLLAND
C O L L E C T I O N BY OP I
MERchandising
MatERials OnlinE
OPI offers free salon merchandising
materials for the Holland Collection
online – so you can build excitement,
salon traffic, and profits by letting
your clients know you’ve got the
must-have shades for spring! You’ll find
an entire range of materials that you can
download, customize, and bring to your
business-printing store for the quantity
you need. It’s all at:
www.opi.com/download/holland
choose the materials that work
best for your salon and just click:
coming Soon Announcement
Email it to all your clients, friends, and
family to invite them to try the new
shades from the Holland Collection on
February 8, 2012. No email? Download
it, print it, make copies, mail it or
hand it out to your clients!
Edition A
Edition A+
12 - Nail Lacquers (1 per shade), 1 - color
chart, 1 - chipboard counter display,
1 - 12-tip color palette with chain and
label, set-up instructions
24 - Nail Lacquers (2 per shade), 1 - color
chart, 1 - chipboard counter display,
1 - 12-tip color palette with chain
and label, set-up instructions
13.25” H x 10” W x 11” D • 34 cm H x 26 cm W x 28 cm D
13.25” H x 10” W x 11” D • 34 cm H x 26 cm W x 28 cm D
Salon Price . . . . . . . $ 49.95 U.S.
Total Retail Value. . . $ 102.00 U.S.
Salon Profit . . . . . . . $ 52.05 U.S.
Salon Price . . . . . . .$ 94.95 U.S. $ 119.95 CAN
Total Retail Value. . .$ 204.00 U.S. $ 238.80 CAN
Salon Profit . . . . . . .$ 109.05 U.S. $ 118.85 CAN
OPI ITEM NO. DC H21
OPI ITEM NO. DC H22
$ 64.95 CAN
$ 119.40 CAN
$ 54.45 CAN
client referral postcard
Use this postcard to bring in new
clients. Have your current clients fill in
the address of a friend, and you mail the
postcard. You can decide to give both
your clients and their friends savings
off of a service – you decide how much.
The postcard describes the Holland
Collection and is sure to get noticed!
Appointment card
Keep your salon top of mind
with customized appointment cards
featuring the Holland Collection.
computer Screensaver &
Desktop Wallpaper
An inside look at the runway-ready
fashion images from the photo shoot
for the Holland Collection, as well as
inspiring images of Holland.
Edition C
OPI ITEM NO. DC H23
36 - Nail Lacquers (3 per shade), 1 – acrylic
counter display with printed footers,
1 - chipboard header, 10 - color charts,
1 - painted 12-tip color palette with chain,
set-up instructions
12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D
Salon Price . . . . . . . . $ 149.95 U.S.
Total Retail Value. . . . $ 306.00 U.S.
Salon Profit . . . . . . . . $ 156.05 U.S.
$ 187.50 CAN
$ 358.20 CAN
$ 170.70 CAN
|5
Edition C+A
OPI ITEM NO. DC H24
48 - Nail Lacquers (4 per shade), 1 - acrylic counter
display with printed footers, 1 - chipboard header,
1 - chipboard counter display, 10 - color charts,
1 - painted 12-tip color palette with chain, set-up
instructions
12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D
13.25” H x 10” W x 11” D • 34 cm H x 26 cm W x 28 cm D
Salon Price . . . . . . . . . . .$ 189.95 U.S.
Total Retail Value. . . . . . .$ 408.00 U.S.
Salon Profit . . . . . . . . . . .$ 218.05 U.S.
$ 237.50 CAN
$ 477.60 CAN
$ 240.10 CAN
Edition D
OPI ITEM NO. DC H25
36 - Nail Lacquers (3 per shade),1 - chipboard
header, 2 - printed footers, 10 - color charts,
1 - 12-tip color palette with chain and label,
set-up instructions
Salon Price . . . . . . . . . . .$ 134.95 U.S.
Total Retail Value. . . . . . .$ 306.00 U.S.
Salon Profit . . . . . . . . . . .$ 171.05 U.S.
$ 169.95 CAN
$ 358.20 CAN
$ 188.25 CAN
Edition COF
OPI ITEM NO. DC H27
72 - Nail Lacquers (6 per shade), 6 - Top
Coat, 6 - Natural Nail Base Coat, 3 - Natural
Nail Strengthener, 3 - Ridge Filler, 1 - acrylic
Colors of Fashion display/header with printed
insert, 25 - color charts, 1 - painted 12-tip
color palette with chain, set-up instructions
21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D
Salon Price . . . . . . . . . . .$ 369.95 U.S.
Total Retail Value. . . . . . .$ 765.00 U.S.
Salon Profit . . . . . . . . . . .$ 395.05 U.S.
$ 469.95 CAN
$ 895.50 CAN
$ 425.55 CAN
Dutch Treats
Minis Edition
OPI Item No. DC H28
4 - mini Nail Lacquers: I Have a Herring Problem,
Red Lights Ahead...Where?, Kiss Me on My Tulips,
& Pedal Faster Suzi!
Edition F
3.75” H x 5.75” W x 1” D • 10 cm H x 15 cm W x 3 cm D
OPI ITEM NO. DC H26
24 - Nail Lacquers (2 per shade), 1 - aluminum
Add-a-Shelf wall display with mounting hardware,
1 - chipboard header, 1 - color chart, 1 - 12-tip color
palette with chain and label, set-up instructions
11.5” H x 17.25” W x 1.75” D • 29 cm H x 44 cm W x 4 cm D
Salon Price . . . . . . . . . . .$ 99.95 U.S.
Total Retail Value. . . . . . .$ 204.00 U.S.
Salon Profit . . . . . . . . . . .$ 104.05 U.S.
$ 124.95 CAN
$ 238.80 CAN
$ 113.85 CAN
Salon Price . . . . . . . . . . .$ 6.50 U.S.
Suggested Retail . . . . . . .$ 12.50 U.S.
Salon Profit . . . . . . . . . . .$ 6.00 U.S.
$ 8.50 CAN
$ 14.95 CAN
$ 6.45 CAN
OPEN STOCK LACQUER
SEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS
Salon Price . . . . . . . . . . .$ 4.25 U.S.
Suggested Retail . . . . . . .$ 8.50 U.S.
$ 5.50 CAN
$ 9.95 CAN
NATIONAL RELEASE DATE 2/8/12 - Pre-orders for the Holland Collection may be placed beginning 12/26/11
For more information about the Holland Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
nicKi
MinaJ
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They call her the Queen of Hip Hop. To us,
Nicki Minaj is the queen of all things vibrant,
unique, and fashion-fabulous! And now the
award-winning artist is the face of one of our
most glamorous and edgy collections yet—
Nicki Minaj by OPI.
"I love that Nicki is always ahead of the game,
whether it be with her music or her fashion,"
says Suzi Weiss-Fischmann, OPI Executive VP &
Artistic Director. "I think of this collection in the
same way: fashion-forward and edgy, but also
classically beautiful and completely wearable
for any occasion."
HOW SHATTER WORKS:
Apply one coat of
Shatter over nail
lacquer for a
two-texture finish.
Add Top Coat for
high-gloss shine.
Open Stock Nail Lacquer
NL N13
NL N14
NL N15
NL N16
NL N17
NL N18
Nail Lacquer - Did It On ’Em
Nail Lacquer - Fly
Nail Lacquer - Metallic 4 Life
Nail Lacquer - Pink Friday
Nail Lacquer - Save Me
Nail Lacquer - Super Bass Shatter
NL N18
Super Bass Shatter
NL N17
Save me
NL N16
pink Friday
NL N15
metallic 4 Life
Fly
NL N14
NL N13
Did it On 'em
Salon Price . . . . . . .$ 4.25 U.S. $ 5.50 CAN
Suggested Retail. . .$ 8.50 U.S. $ 9.95 CAN
|7
Nicki Minaj A Display Promotion
OPI Item No. DD M02
12 - Nail Lacquers: 2 – Did It On ‘Em, 2 – Fly, 2 – Metallic 4 Life,
2 – Pink Friday, 2 – Save Me, and 2 – Super Bass Shatter
1 – chipboard counter display
1 – color palette with chain and label
12" H x 12" W x 11" D • 31 cm H x 31 cm W x 28 cm D
Salon Price . . . . . . . . . . .$ 49.95 U.S.
Total Retail Value. . . . . . .$ 102.00 U.S.
Salon Profit . . . . . . . . . . .$ 52.05 U.S.
$ 64.95 CAN
$ 119.40 CAN
$ 54.45 CAN
Nicki Minaj A+ Display Promotion
OPI Item No. DD M03
24 - Nail Lacquers: 4 – Did It On ‘Em, 4 – Fly, 4 – Metallic 4 Life,
4 – Pink Friday, 4 – Save Me, and 4 – Super Bass Shatter
1 - chipboard counter display
1 - color palette with chain and label
12” H x 12” W x 11” D • 31 cm H x 31 cm W x 28 cm D
Salon Price . . . . . . . . . . .$ 94.95 U.S.
Total Retail Value. . . . . . .$ 204.00 U.S.
Salon Profit . . . . . . . . . . .$ 109.05 U.S.
$ 119.95 CAN
$ 238.80 CAN
$ 118.85 CAN
Nicki Minaj C Display
OPI Item No. DD M04
36 - Nail Lacquers: 6 – Did It On ‘Em, 6 – Fly, 6 – Metallic 4 Life,
6 – Pink Friday, 6 – Save Me, and 6 – Super Bass Shatter
1 – acrylic counter display
1 – chipboard header
1 – color palette with chain and label
set-up instructions
12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D
Salon Price . . . . . . . . . . .$ 149.95 U.S.
Total Retail Value. . . . . . .$ 306.00 U.S.
Salon Profit . . . . . . . . . . .$ 156.05 U.S.
$ 187.50 CAN
$ 358.20 CAN
$ 170.70 CAN
Super Bass Shatter 8-pc Display
OPI Item No. DD M05
8 – Nail Lacquer: Super Bass Shatter
1 – chipboard counter display
7.5” H x 5.25” W x 5.5” D • 19 cm H x 14 cm W x 14 cm D
Salon Price . . . . . . . . . . .$ 34.00 U.S.
Total Retail Value. . . . . . .$ 68.00 U.S.
Salon Profit . . . . . . . . . . .$ 34.00 U.S.
$ 42.50 CAN
$ 79.60 CAN
$ 37.10 CAN
Nicki Minaj Mini Pack
OPI Item No. DD M06
4 – mini Nail Lacquers: Did It On ‘Em,
Fly, Pink Friday, Metallic 4 Life
Salon Price . . . . . . . . . . .$ 6.50 U.S.
Suggeted Retail . . . . . . . .$ 12.50 U.S.
Salon Profit . . . . . . . . . . .$ 6.00 U.S.
$ 8.50 CAN
$ 14.95 CAN
$ 6.45 CAN
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush.
For more information about Nikki Minaj by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
8|
it’s hERE!
byOPI
You’ve seen the rest, now here’s the best!
OPI Color at
the speed
of light!
Iconic OPI colors
in a new, polish-on
gel formula!
GelColor by OPI’s shine-intense
shades cure in 30 seconds and last
for weeks! From its distinctive bottle
and custom brush, to its
unbeatably fast application
and lightning-speed cure,
GelColor by OPI redefines
salon gel services with
durable, glossy OPI color.
byOPI
10 |
byOPI
•
•
•
•
Fast, polish-on application
Lightning speed, 30-second cure
Distinctive OPI Bottle; custom brush
100% color gel formula – wears like gel;
looks and feels like nail lacquer
• Easy-to-use, economical removal system
| 11
iF YOu cAn pOLiSH nAiLS, YOu CAN GELCOLOR BY OPI!
New gel technology. New polish-on gel formula.
GelColor by OPI gives clients weeks of glossy OPI color in a service only your salon can deliver!
Faster.
Color-finished services that set the record for speed! GelColor by OPI is fully cured from foundation to finish in 4
minutes per set (compare to 12 minutes-plus for standard UV cure!)
Proven.
Testing shows GelColor by OPI maintains shine longer than gel/polish hybrids after two weeks!
gelcolor Base coat
gelcolor
gelcolor Top coat
GC 010
GC 030
• One coat provides
a gentle foundation
for OPI GelColor
• 30-second LED cure
• In top-selling OPI
Nail Lacquer shades!
• Indelible shine
and protection
• 30-second LED cure
(each coat)
• Weeks of glossy wear!
• 30-second LED cure
Salon Price................................................................................................................................................................................................$ 17.50 U.S.
$ 22.50 CAN
ICONIC OPI COLORS!
FROM dEEP and Edgy, shEER tO shiMMER – wE’vE gOt yOuR cOlOR!*
I’M NOT
REALLY A
WAITRESS
GC H08
BASTILLE
MY HEART
GC F17
SuzI SAYS
FENG SHuI
GC H46
LOuvRE ME,
LOuvRE ME NOT
GC F13
FuNNY
BuNNY
GC H22
A GRAPE
FIT!
GC B87
BIG
APPLE RED
GC N25
LINCOLN
PARk
AFTER DARk
CAjuN
SHRIMP
GC L64
BOGOTA
BLACkBERRY
GC F52
MIAMI BEET
GC B78
PINk
FLAMENCO
GC E44
STRAWBERRY
MARGARITA
GC M23
A GOOD
MAN-DARIN IS
HARD TO FIND
GC H47
SAMOAN
SAND
GC P61
MY PRIvATE
jET
GC B59
PRINCESSES
RuLE!
GC R44
ALPINE
SNOW
GC L00
GC W42
HERE TODAY...
ARAGON
TOMORROW
GC E48
BLACk
ONYx**
GC T02
RuSSIAN
NAvY
GC R54
YOu DON'T
kNOW
jACquES!
GC F15
BRISBANE
BRONzE
GC A45
COSMO-NOT
TONIGHT HONEY!
GCR58
MALAGA
WINE
GC L87
BuBBLE
BATH
GC S86
PASSION
GC H19
OPI INk.
GC B61
kYOTO
PEARL
GC L03
POMPEII
PuRPLE
GC C09
*Colors shown subject to change.
**Available in the EU as Lady in Black GCT02-EU
For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
12 |
Fast application.
simple Removal.
Polish on Base Coat:
Saturate Expert
•
•
•
•
Touch Removal
shake bottle
Polish on thin coat
Cap free edges
Cure 30 seconds
pad with Expert
Touch Lacquer
Remover.
Polish on GelColor:
Place over gel
• shake bottle
• Polish on thin coat (2nd coat
and wrap finger.
Cover hands with
will provide true color coverage)
Expert Touch Salon
• Cap free edges
• Cure 30 seconds
• Repeat application & cure
Mitts and Terry
Towels.
Polish on Top Coat:
Check after 15
•
•
•
•
minutes; gently
Polish on thin coat
Cap free edges
Cure 30 seconds
Remove residue with
n.a.s. 99; finish with
avoplex oil and Lotion
gelcolor by Opi cure Times
product
Opi LeD Light
Axxium uV Light
Base Coat
30 seconds
1 minute
GelColor
30 seconds (each coat)
2 minutes (each coat)
Top Coat
30 seconds
3 minutes
push off gel with
Reusable Cuticle
Stick.
For complete GelColor by oPi nail Prep, application and
Removal instructions, view dvd, read instructional brochure,
or log on as a professional at www.opi.com.
Cure times may vary with non-oPi Uv lights.
expert Touch
removal Wraps
expert Touch
Salon mitts
• Easy-to-use, economical remover
foils with absorbent pad
• Keeps hands and fingers warm
during enhancement removals
• Also ideal for spa manicure
and pedicure treatments!
• One size fits all
• Disposable
• Sanitary
• Latex-Free
• Convenient roll
• Ideal for removing soakable gels,
acrylics, wraps, glitter nail lacquer
and nail art
• Patent Pending
OPI Item No.
AC 820 (250 ct.)
Salon Price..... $ 24.95 U.S. $ 32.50 CAN
OPI Item No.
AC 081 (100 ct.)
Salon Price........... $ 4.95 U.S.
$ 6.50 CAN
AC 082 (500 ct.)
Salon Price........... $ 19.95 U.S.
$ 24.95 CAN
For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
| 13
Opi LeD Light
Lightning-speed services without ever having to change a bulb again!
the wavelength
of the future
Opi LeD Light
OPI Item No. GC 900
Salon Price..................$ 399.95 U.S.
$ 499.95 CAN
• Full five-finger curing
• Hand-sensor activated
• Spacious, comfortable interior for all hand sizes
and nail lengths
• Adjustable "feet" for convenient pedicure use
• 15, 30, 45, & 60-second memory settings
• 32 strategically-placed silicone-encapsulated LEDs
• 50,000 hours of LED performance
• Durable metal construction
• 2 easy-access power ports
• 1-year manufacturer warranty
• Meets or exceeds safety approvals in all
countries of distribution
muST-HAVe STArTer DeAL!
intro Kit +LeD Light
OPI Item No.
GC 916
1 - OPI LED Light (GC 900)
1 - GelColor Intro Kit (GC 910)
1 - Poster Set (4 Posters)
Salon Price................. $ 499.95 U.S.
Salon Product Value... $ 577.35 U.S.
Salon Price................. $ 77.40 U.S.
$ 599.95 CAN
$ 726.93 CAN
$ 126.98 CAN
inTrODucTOrY prOmOTiOn!
OVer 35% SAVingS!
24 colors* & Wall Display
OPI Item No.
GC 930
1 - Lincoln Park After Dark
1 - I’m Not Really a Waitress
1 - Passion
1 - Cajun Shrimp
1 - Strawberry Margarita
1 - Funny Bunny
1 - Bubble Bath
1 - Princesses Rule
1 - Kyoto Pearl
1 - Pink Flamenco
1 - A Grape Fit!
1 - OPI Ink.
1 - You Don’t Know Jacques!
1 - Russian Navy
1 - Suzi Says Feng Shui
1 - Alpine Snow
1 - Pompeii Purple
1 - Samoan Sand
1 - My Private Jet
1 - Miami Beet
1 - Louvre Me, Louvre Me Not
1 - Big Apple Red
1 - Malaga Wine
1 - A Good Man-darin is Hard to Find
1 - Add-a-Shelf Display
1 - 36 shade Nail Palette with Chain
1 - 20 pcs. Expert Touch Removal Wraps
1 - Instructional Brochure
WHiLe SuppLieS LAST!
Salon Price.............................................................$ 299.95 U.S.
Salon Product Value...............................................$ 472.90 U.S.
Salon Price.............................................................$ 172.95 U.S.
*15 mL – 0.5 Fl. Oz. Bottles
For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
$ 399.95 CAN
$ 614.40 CAN
$ 214.45 CAN
14 |
The Total package: The kit that gets you started!*
gelcolor intro Kit
OPI Item No. GC 910
Passion (GCH19)
Funny Bunny (GCH22)
Cajun Shrimp (GCL64)
I’m Not Really a Waitress (GCH08)
Lincoln Park After Dark (GCW42)
Strawberry Margarita (GCM23)
Top Coat (GC030)
Base Coat (GC010)
120 mL – 4 Fl. Oz.
Expert Touch Lacquer Remover
30 mL – 1 Fl. Oz. BondAid
Foil Wraps (20 Ct.)
Salon Mitts (1 pair)
Cuticle Stick
Window Cling
Educational DVD
Blank Color Palette
Tabletop Instructions
Instructional Brochure
Salon Price........................................... $ 129.95 U.S.
$ 149.95 CAN
Add-On Kits: More colors with an added savings!*
The romantics - gelcolor Add-On Kit
OPI Item No. GC 911
The Beautifuls - gelcolor Add-On Kit
OPI Item No. GC 912
Alpine Snow (GCL00)
Samoan Sand (GCP61)
My Private Jet (GCB59)
Miami Beet (GCS78)
Pompeii Purple (GCC09)
Louvre Me, Louvre Me Not (GCF13)
Tabletop Instructions
Instructional Brochure
Blank Color Palette
Kyoto Pearl (GCL03)
Bubble Bath (GCS86)
OPI Ink. (GCB61)
Pink Flamenco (GCE44)
A Grape Fit! (GCB87)
Princesses Rule! (GCR44)
Tabletop Instructions
Instructional Brochure
Blank Color Palette
The Trendsetters - gelcolor Add-On Kit
OPI Item No. GC 913
The Sirens - gelcolor Add-On Kit
OPI Item No. GC 914
Suzi Says Feng Shui (GCH46)
You Don’t Know Jacques! (GCF15)
Here Today…Aragon Tomorrow (GCE48)
Russian Navy (GCR54)
Brisbane Bronze (GCA45)
Black Onyx (GCT02)
Tabletop Instructions
Instructional Brochure
Blank Color Palette
Big Apple Red (GCN25)
Bastille My Heart (GCF17)
Bogota Blackberry (GCF52)
A Good Man-Darin Is Hard to Find (GCH47)
Malaga Wine (GCL87)
Cosmo-Not Tonight, Honey! (GCR58)
Tabletop Instructions
Instructional Brochure
Blank Color Palette
Salon Price..........................................................................................................................................................................$ 74.95 U.S.
Salon Value .........................................................................................................................................................................$ 105.00 U.S.
Salon Savings .....................................................................................................................................................................$ 30.05 U.S.
*Colors shown are subject to change.
For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
$ 99.95 CAN
$ 135.00 CAN
$ 35.05 CAN
opieducation | 15
YOu’vE HEaRD abOuT IT – nOw LEaRn abOuT IT!
COLOR AT THE SPEED OF LIGHT
iconic oPi colors and weeks of glossy wear will make GelColor by oPi your new signature service!
GET On THE wavELEnGTH OF THE fuTuRE!
Look for GelColor by oPi classes at trade shows and through your authorized oPi distributor!
LEaRn
• Revolutionary color-finished services
• Fast, easy "French" effects
• street-smart nail art
• simple, economical removals
wHaT TO bRInG
implements, files, brushes, and one hand free of product.
SCan. REGISTER. LEaRn.
For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.
16 |
opinews
OPiCELEBRATES
30 years
in honor of oPi’s 30th anniversary, more than 150
international oPi distributors from 60 countries convened
in napa valley, California, for a whirlwind of tours, events,
sumptuous dinners, and wine tasting!
oPi got the party started in san Francisco at the World
Famous hyatt Regency hotel, where
attendees were transported aboard
luxury buses to the Meritage Resort
and spa in napa valley.
set against rolling hills and its own private
vineyards, the Meritage Resort and spa
was a destination unto itself with Tuscan
inspired guestrooms, an underground spa
and restaurant, and conference facilities.
after a day of rest for weary travelers, oPi dazzled with a
full day of dynamic presentations. World-renowned drum
Café, kicked off the event with a high-energy drumming
session featuring conference attendees as the orchestra.
opinews
Conference speakers included George schaeffer, oPi
President/Ceo, George Cleary, President of Coty Beauty
United states, suzi Weiss-Fischmann, oPi executive v.P./
artistic director, Christian Lacheny, oPi v.P. international
sales, scott smith, oPi international sales Manager, Rika
Kubo, oPi Japan Marketing and advertising director,
Rosa Barajas, oPi international Marketing Manager, and
Joey Brown, oPi international spokesperson.
delivering their messages ranging from the state of the
company (growing!), to the global state of the nail industry
(solid), to the business of social Media (revolutionary), the
conference built to an exciting program conclusion
| 17
launching oPi’s innovative new GelColor by oPi system
(extraordinary!).
Business concluded, the group headed for Castello di
amorosa, a beautiful 13th century Tuscan style Castle and
Winery perched on a hillside deep in napa wine country.
The next day, oPi buses departed for a tour of four
prominent napa valley wineries, ending with a dinner at
The Cave at the Meritage Resort with wine pairing by an
acclaimed wine maker.
said George schaeffer of the event, "i can’t think of a
better way to celebrate 30 years in the nail industry than
by sharing the fun, fashion and family spirit that has made
oPi famous!"
18 |
retailpromotions
OPIisHeart
to resist
reTAiL
❤
oPi gives you a great new reason to love the
valentine’s season! The oPi January/February
retail promos each make a sweetheart of a gift,
and include oPi bestsellers and fall-in-love beauty
bonuses. Pretty, pampering, perfect – and profitable!
TRAY 1
promo center Display
oPi item no. sR 540
ask your distributor how you can earn this display for FREE!
TRAY 2
U.S
CAN
Salon Price.............................................$..250.00.
$...299.00
TRAY 3
Bonus!
OPI Item No. SR D01
Bonus:
When you purchase 1 set of 3 Prepack Trays
(one each of #1, #2 and #3), you’ll receive one
promotion tray FREE!
U.S
CAN
Salon Price..............................................$.375.00.
Retail.Value................................................$.780.60.
Potential.Salon.Profit.................................$.405.60.
$.478.20
$.926.45
$.448.25
retailpromotions | 19
1
envious pair
purchase:
1 – 15 mL – ½ Fl. Oz. Original nail envy
Gives clients long, strong nails to envy!
get Free:
1 – 15 mL - ½ Fl. Oz. matte nail envy Free
natural nail strengthener in a natural matte finish.
2
U.S.
CAN
Salon Price.............................................. $.102.00.
Salon.Price.Each........................................ $. 8.50.
Suggested.Retail.Each............................... $. 16.95.
Retail.Value.Each....................................... $. 33.90.
$.131.40
$. 10.95
$. 19.95
$. 39.90
12 uniTS WiTH TrAY: SR D02
Open STOcK: SR D05
Love at First Sight
purchase:
1 – 15 mL – ½ Fl. Oz. Opi nail Lacquer in:
Sweet Heart
The sweetest, softest pale pink.
Tickle my France-y
in this naughty shade of nude.
get Free:
1 – cosmetic Bag
U.S
CAN
Salon Price...............................................$..96.00.
Salon.Price.Each.........................................$....8.00.
Suggested.Retail.Each................................$..14.95.
Retail.Value.Each........................................$..17.00.
$.120.00
$...10.00
$...17.95
$...19.90
12 uniTS WiTH TrAY: SR D03
Open STOcK: SR D06
plus Free cosmetic Bag!
3
it Takes Two!
purchase:
1 – 9 mL – 1/3 Fl. Oz. DripDry Lacquer Drying Drops
dries nails to the touch in one minute; completely in five!
get Free:
1 – 15 mL – ½ Fl. Oz. Opi Top coat
Prevents smudges while drying to a smooth, high-gloss shine.
U.S
Salon Price...............................................$.75.00..
Salon.Price.Each.........................................$...6.25.
Suggested.Retail.Each................................$.12.50.
Retail.Value.Each........................................$.21.00.
CAN
$.95.40
$...7.95
$.14.95
$.24.90
12 uniTS WiTH TrAY: SR D04
Open STOcK: SR D07
For more information about OPI January/February Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
20 | professionalpromotions
Opi nail prep pack
Free products with purchase!
Free 9mL – .3 Fl. Oz. Drip Dry
and expert Touch
Table Towels with purchase
of 120mL – 4 Fl. Oz. DripDry!
Opi nail prep pack
OPI Item No. SP D16
Kit Includes:
1 - 15 mL - 1/2 Fl. Oz.
Bondex (BB032)
OPI Item No. SP D15
1 - 30 mL - 1 Fl. Oz.
BondAid (BB010) - FREE!
U.S.
CAN
Salon Price ......$12.50
Salon Value:.......$20.45
Salon Savings: ...$ 7.95
$17.50
$28.45
$10.95
Includes:
1 - 120mL – 4 Fl. Oz. DripDry (AL 717)
1 - FREE 9 mL - .3 Fl. Oz. DripDry (AL 714)
1 - FREE 45 ct. Expert Touch Table Towels (AC 875)
U.S.
Smooth Savings
Salon Price ........................................... $ 29.95
Salon Value............................................. $ 46.15
Salon Savings ......................................... $ 16.20
Save on Avoplex
and get 3 Free
Disposable Files!
CAN
$ 42.50
$ 57.95
$ 15.45
Free 120mL – 4 Fl. Oz.
n.A.S. 99 nail cleansing Solution
with purchase of 16 Fl. Oz.!
OPI Item No. SP D14
OPI Item No. SP D35
Includes:
1 - 1 Fl. Oz. - 30mL Avoplex Exfoliating Cuticle Treatment
1 - .5 Fl. Oz. - 15mL - Avoplex Nail & Cuticle Replenishing Oil
3 – FREE Disposable 1X Use Silver 150/180 Files
U.S.
CAN
Salon Price ............................................ $ 9.95
Salon Value.............................................. $ 14.43
Salon Savings .......................................... $ 4.48
$ 13.95
$ 20.90
$ 6.95
Brush up!
Includes:
1 – 480mL – 16 FL. Oz. N.A.S. 99 Nail Cleansing Solution (SD306)
1 - FREE 120mL – 4 FL. Oz. N.A.S. 99 Nail Cleansing Solution (SD303)
U.S.
Salon Price ........................................... $ 22.50
Salon Value............................................. $ 34.45
Salon Savings ......................................... $ 11.95
CAN
$ 27.50
$ 42.45
$ 14.95
Start-to-Finish Savings!
Save $1 off Start-to-Finish regular
or Formaldehyde-Free Formula!
Save on Select Artist Series
gel Brushes!
Artist Series
2-piece gel Brush
Start-to-Finish regular Formula
OPI Item No. BR 944
U.S.
CAN
Salon Price ............................................ $ 29.95
Salon Value.............................................. $ 39.95
Salon Savings .......................................... $ 10.00
$ 41.20
$ 49.95
$ 8.75
Artist Series Flat gel Brush
OPI Item No. NT T70
Start-to-Finish Formaldehyde-Free
Formula
OPI Item No. NT T71
OPI Item No. BR 943
Artist Series Oval gel Brush
OPI Item No. BR 942
U.S.
U.S.
CAN
Salon Price .............................................. $ 11.95 $ 16.88
Salon Value................................................ $ 15.95 $ 19.95
Salon Savings ............................................ $ 4.00 $ 3.07
Salon Price ........................................... $ 5.25
Salon Value............................................. $ 6.25
Salon Savings ......................................... $ 1.00
Suggested Retail Price Each .................... $ 10.50
Retail Savings Each ................................. $ 2.00
CAN
$ 6.50
$ 7.95
$ 1.45
$ 12.95
$ 2.00
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
professionalpromotions
Save on Axxium gels!
| 21
Save on Axxium gel Kits!
Save 25% on 13.5g – .47 Oz.
Axxium gels!
Save $20.00 on
Axxium intro Kit!
OPI Item No. AX 902
OPI Item No.
AX 202 Clear Overlay Gel
AX 102 Luminous White Overlay Gel
AX 122 Clear Sculpture Gel
AX 132 Soft Pink Sculpture Gel
AX 142 Opaque Pink Sculpture Gel
AX 112 Soft White Sculpture Gel
AX 002 Gel Base
U.S.
CAN
Salon Price ................................................ $ 11.20
Salon Value.................................................. $ 14.95
Salon Savings .............................................. $ 3.75
$ 14.20
$ 18.95
$ 4.75
Save 25%
on 127g – 4.5 Oz.
Axxium gels!
1 –13.5g - .47 oz. net wt. Clear Overlay Gel
1 –13.5g - .47 oz. net wt. Clear Sculpting Gel
1 –13.5g - .47 oz. net wt. Soft Pink Sculpting Gel
1 –13.5g - .47 oz. net wt. Soft White Sculpting Gel
1 –13.5g - .47 oz. net wt. Luminous White Overlay Gel
1 –13.5g - .47 oz. net wt. Base Gel
1 –15mL - .5 Fl. Oz. No-Cleanse UV Top Sealer
1 –120mL - 4 Fl. Oz. N.A.S. 99 Nail Cleansing Solution
1 – Educational DVD
1 – Universal Gel Brush
1 – 24 ct. Structure White Tips
Tabletop Instructions
Instructional Brochure
Tips for the Perfect Nail Brochure
U.S.
CAN
Salon Price .........................................................................................$ 79.95
Salon Value...........................................................................................$ 99.95
Salon Savings .......................................................................................$ 20.00
$ 104.95
$ 124.95
$ 20.00
Save 50% on Axxium intro Kit with
Axxium uV Light purchase!
OPI Item No. SP D13
OPI Item No.
AX 124 Clear Sculpture Gel
AX 134 Soft Pink Sculpture Gel
AX 144 Opaque Pink Sculpture Gel
AX 204 Clear Overlay Gel
U.S.
CAN
Salon Price ................................................ $ 52.45
Salon Value.................................................. $ 69.95
Salon Savings .............................................. $ 17.50
$ 65.60
$ 87.50
$ 21.90
Save 25% on 227g – 8 Oz.
Axxium clear Overlay gel!
OPI Item No. SP D38
U.S.
CAN
Salon Price ................................................ $ 89.95
Salon Value.................................................. $ 119.95
Salon Savings .............................................. $ 30.00
$ 127.45
$ 169.95
$ 42.50
Save 25% on
15mL – .5 Fl. Oz.
Axxium uV Top Sealer!
OPI Item No. AX 212
U.S.
Salon Price ...................... $ 9.35
Salon Value........................ $ 12.50
Salon Savings .................... $ 3.15
1 –13.5g - .47 oz. net wt. Clear Overlay Gel
1 –13.5g - .47 oz. net wt. Clear Sculpting Gel
1 –13.5g - .47 oz. net wt. Soft Pink Sculpting Gel
1 –13.5g - .47 oz. net wt. Soft White Sculpting Gel
1 –13.5g - .47 oz. net wt. Luminous White Overlay Gel
1 –13.5g - .47 oz. net wt. Base Gel
1 –15mL - .5 Fl. Oz. No-Cleanse UV Top Sealer
1 –120mL - 4 Fl. Oz. N.A.S. 99 Nail Cleansing Solution
1 – Educational DVD
1 - Universal Gel Brush
1 - 24 ct. Structure White Tips
Tabletop Brochure
Instructional Brochure
Tips for the Perfect Nail Brochure
CAN
$ 11.95
$ 15.95
$ 4.00
U.S.
CAN
Salon Price .........................................................................................$ 299.95
Salon Value...........................................................................................$ 349.90
Salon Savings .......................................................................................$ 49.95
$ 362.40
$ 424.90
$ 62.50
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
22 |
opinews
cElEbRitiEs cAN't get eNOugH OF OPi
Year after year, magazine cover after cover, Hollywood’s
hottest celebs continue to polish their tips with OPI.
Just a few: Katie Holmes wore Tickle My France-y on the
August cover of InStyle; Lisa Kudrow got her nails done
with San Tan-tonio in the July/August issue of More, and
Kate Beckinsale wore Dulce de Leche while filming Total
Recall last summer.
MOMMa i'm
cOmiN' HOME
Some birthdays
come and go,
and some we
remember forever.
Such was the case
for OPI employee
Arsenia Ronquillo,
when on her
birthday this year,
a delivery boy
walked into the lab and presented her with a beautiful,
blooming bouquet. It didn’t take long for her to realize
this was no ordinary delivery boy, but her very own
son! US Marine Roberto Gomez
wanted to surprise his mom with
an unplanned visit to California
on her birthday, and he sure
did. After happy tears and long
embraces, Arsenia, Roberto, and
her two other children caught up
over birthday cake for the rest
of the hour.
OPi lights uP
NeW YOrK citY
…AGAIN!
Last fall, OPI made an appearance on the Geoffrey
Tron—the 20-foot LED video billboard in Times
Square. when OPI’s new line of Shatter shades
flashed on the giant screen.
OPi intROducEs gElcOlOR IN VEGAS
Last summer, GelColor by OPI made its
much-anticipated debut at Cosmoprof
North America. To build excitement and
buzz around the launch, complementary
GelColor manicures were given to
Cosmoprof guests. The 9th annual event
was held at Mandalay Bay Convention
Center in Las Vegas from July 31 – August 2.
opinews | 23
Flying high with OPi
Would you jump out of a plane for the nail polish you love?
Freestyle parachutist Talia Wolf would. Actually, she did.
The Israeli native, who regularly participates in skydiving
and extreme sports, is always on the hunt for a nail polish
that can withstand her active lifestyle. She finally found it
with OPI Axxium Soak-Off Gel Lacquer in OPI Red, and
was pleased to find her nails still looked fantastic after
three weeks of activity. So pleased that she organized an
"all-women jump” and leaped out of a plane holding an
OPI banner. Now that’s a dedicated OPI fan!
CONGRATULATIONS
New OPi experts
From malaysia!
Grace Low Yee Mei
Lim Kac Ling
Tan Siau Chien
OPi wins glaMMy
awaRd…again!
For the second year
in a row, OPI is thrilled
to win a Glammy
Award for Best Nail
Polish in the 2011
September issue of
Glamour.
nail art contest
IS A HIT IN TAIWAN
OPI Taiwan Distributor Beaujax Pro Nail
Ltd. held a nationwide nail art contest last
March. Contestants were allowed to use
only OPI products in their nail art creations,
and winners received a large selection of
OPI products as their prize. Congratulations
to the
1st, 2nd
and 3rd
place
winners!
Yi-Chun, LIN 1st Place
a
dOublE
win FOR OPi
OPI is honored to win not one,
but two, 2011 American Salon
Professional’s Choice Awards! The Best
Manicure/Pedicure System award went to
OPI Lemon Tonic, and the Best Nail Polish
award was presented to OPI Nail Lacquer.
and wE thOught wE’d sEEn it all…
Throughout the years, our loyal
customers have shown us dozens
of creative ways to use OPI Nail
Lacquer that extend far, far beyond
the traditional mani and pedi.
They’ve painted rooms, bikes,
guitars, and even whipped up
gallery-worthy artwork using OPI’s
vibrant range of shades as their
medium. Meet Wendy Garrett—a
loyal OPI fan and beauty industry
professional. "My boss gave me a Honk if You Love OPI bumper sticker, so I put
it on my car sunshade," she said. "Then I decided it needed more, so I splashed
every OPI color I own all over it." Wendy says she's received many compliments
on her sunshade, and is happy that the colors have stayed vibrant for so long.
"Thank you for making such a great polish that I will use forever!"
PRacticE MAKES PERFEct
Good thing Bryan Stein has been sharpening his poker chops for the last 18 years, because
the VP of Information Systems for OPI recently went home with a first-place cash prize of $2,500!
It was all part of the 5th annual Hickey Poker Showdown, a charity poker tournament in Las Vegas
during Cosmoprof North America. This year’s event hosted 19 players and required a $500 buy-in,
a portion of which was donated to the National Cosmetology Association (NCA) Disaster Relief
Fund. Bryan came in first, proving that practice does make perfect: he plays poker with friends
1-2 times per month.
OPI Products Inc.
13034 Saticoy Street
N. Hollywood, CA 91605/USA
January/February 2012
OPI Item No. PR 574
Domestic Edition
Advertising & marketing
you and your clients can see oPi in the
January/February issues of these magazines:
You’ll also find OPI in American Salon, Modern Salon, Canadian
Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro,
Nailco (The Industry Source), Salon Magazine, Spa Magazine,
Viet Beauty, & VietSalon.
oPi is available in over 100 countries around the world
For your Authorized Distributor within the US or Canada,
please call 1-800-341-9999 or go to www.opi.com.
For all other countries, please contact [email protected] or
International Customer Service at 818-759-8629.