Ellie`s Fine Lingerie

Chattanooga, Tennessee
Fall 2012
In This Issue:
• Ellie’s Fine Lingerie ................1
• Yves Delorme ........................2
• Bridal DIY Bootcamp .............2
• Introducing Jessica Jollie .......3
• Facebook Contest .................3
• Fall Trends ..........................4-6
• Faces of WHR ........................6
• Out of Pocket .........................7
• Directory ................................7
1110 Market Street
Chattanooga, TN 37402
423.267.1127
Ellie’s Fine Lingerie
Ellie’s operates on the premise that all women should have access to beautiful, quality lingerie. From
Blush and Panache to Freya and Hanky Panky, Ellie’s carries styles to suit every woman’s fancy.
B
etsy Dougherty wanted a bra that
fit. She didn’t think that was too
much to ask, and yet year after year,
she found herself having to make the
two-hour drive to Atlanta or Nashville in order to find a quality, properfitting bra. After venting to several
friends, Betsy realized she wasn’t the
only Chattanooga woman facing this
dilemma.
You’ll find Chattanooga’s premiere lingerie
boutique, Ellie’s Fine Lingerie, right here at
Warehouse Row.
Her solution was to open her own
lingerie boutique. Ellie’s Fine Lingerie at Warehouse Row is the result.
At Ellie’s, women can not only get a
proper bra fitting, they can also treat
themselves to top lingerie lines like
Panache, Blush, Prima Donna, Affinitas, Hanky Panky, Freya and others.
Brides and women of all ages will be
glad to know that Ellie’s is thrilled to
host your after-hours bridal shower
or ladies night lingerie party where
you can enjoy private shopping as you
make your lingerie selections.
Visit Ellie’s at ellieslingerie.com, and
learn more about Betsy as we continue our interview on page 6.
T H E
WA R E H O U S E
R O W
N E W S L E T T E R
T H E
WA R E H O U S E
R O W
N E W S L E T T E R
Yves Delorme
Introducing Jessica Jollie
Warehouse Row’s favorite linen shop is famous for its fine French textiles. With several sales and promotions coming up in
October and November, fall is the perfect time to shop Yves Delorme.
Warehouse Row is proud to introduce you to our brand new yoga studio, Yoga Landing, helmed by Chattanooga yoga veteran
Jessica Jollie.
Y
oga Landing studio owner Jessica Jollie needed an
identity for her new yoga studio at Warehouse Row.
She wanted something unique, like the practice of yoga,
but something which also felt native, like Jollie herself.
She looked out the window of her house and saw an
amazing vine full of perennial passion flowers growing in
her garden. “I’d lived in my house for six years,” she said.
“That vine had only bloomed once before, and suddenly
it was completely covered with gorgeous flowers.” Then,
Jollie discovered that the passion flower is Tennessee’s
state wildflower. “It was perfect,” she said.
I
n France, the parent company
of Yves Delorme, Fremaux
Delorme, has been well-known
for producing fine linens since
1845. Here in Chattanooga, Yves
has been making a name for itself
since it opened its first and only
Tennessee location at Warehouse
Row in 1988. Now in its 25th year,
Yves Delorme at Warehouse Row
is still going strong!
Jollie was first introduced to yoga by a high school friend
whose family was from India. She started seriously
practicing the art after a snowboarding accident that left
her in constant pain. “My whole body would freeze up,”
she said. “My Aunt Susan practiced yoga, and she taught
me some of the postures and breathing techniques.”
After a few months of daily practice, Jollie found that
she was pain-free. Equally important, she says, were the
spiritual benefits she gained from regular yoga practice.
Drop by Yves Delorme this fall
for great deals! From October 13
to 17, the entire line of Brinkhaus
Down will be 30% off. Brinkhaus
products feature premium Eastern
European goose down, as well as
silk-filled and down-alternative
collections.
Then, on November 17, Yves
Visit yvesdelorme.com to peruse the entire collection,
Delorme kicks off their Annual Fall Sale, with 30% to
or call the shop at (423) 265-4005 to find out what’s
80% off discontinued bed, bath and table linens.
in stock locally.
Bridal Bootcamps at Homespun Parties + Events
Do-It-Yourselfers rejoice! Homespun’s bridal bootcamp will teach you all the tricks of the trade.
H
omespun Parties + Events presents Bridal DIY Bootcamp. Held
on the first Saturday of every month, Homespun Parties + Events
and friends will be leading workshops on all of the most popular DIYs
that brides are doing for their weddings, including garland and bunting,
cake toppers, food decorations and much more. Homespun makes it easy.
Just show up with your entourage or wedding party and Homespun will
walk you through every step. You leave with the knowledge you’ll need to
DIY your favorite wedding projects along with a few examples to get you
started. It’s just that simple! For more information, or to sign up for any
of Homespun’s DIY events, visit homespunparties.com/classes.
2
Find Jessica Jollie and her new Warehouse Row yoga studio, Yoga
Landing, online at yogalanding.net. There, you can register for
workshops and events as well as a full array of classes, from $14
single classes to unlimited monthly and annual plans for both singles
and couples. The studio offers 2 hours of free parking in Warehouse
Row’s secure parking deck with each visit.
Yoga Landing offers classes across a range of disciplines,
from physical, invigorating yoga classes in the hot room
to relaxing, introspective classes in the cool room. To
learn more, visit Yoga Landing online at yogalanding.net.
Like the ‘Row? Then Show Us the Love!
Check-in at Warehouse Row from October 1 - Thanksgiving on Facebook for a chance to win a gift card!
L
ike the ‘Row? Then show us the love.
Visit our Facebook page at facebook.com/WarehouseRow and check-in
at Warehouse Row throughout the months of October and November.
After Thanksgiving, we’ll pick three names at random to receive $25 gift
certificiates to the Warehouse Row restaurant or boutique of your choice.
If you want to start planning where to spend your gift card, we’ve got slew
of products to infuse your imagination in our Fall feature on pages 4-5.
3
T H E
WA R E H O U S E
R O W
N E W S L E T T E R
T H E
WA R E H O U S E
R O W
N E W S L E T T E R
THE COSMETIC MARKET
O•P•I’s Germany Collection is bursting with great colors
this fall. thecosmeticmarket.com.
I
f you’re like us, you’re unpacking your fall coats
and scarves, eagerly anticipating that first crisp
day when you’ll need them. Warehouse Row merchants are unpacking their fall goods, too. From
jackets and evening dresses to Pewter Juliska
dishware and autumn-tinted makeup and nail color, you’ll find everything you need for fall right here
at Warehouse Row. Take a look at our fall features
on pages 4-6 for some of our favorites!
EMBELLISH
Fabulous boots, like this all-weather Aquatalia “Quiz” boot, are all the rage at Embellish this fall. Made of weatherproof suede with
a breathable microfiber lining, this boot is just one of the many fabulous fall styles you’ll find at Embellish. embellishshoes.com.
ELLIE’S FINE LINGERIE
These football-themed Hanky Panky thongs and boy shorts
fly off the shelves every fall at Ellie’s! ellieslingerie.com.
SHADOWBOX PAPERIE
LINES ORCHIDS
PETUNIA’S SILVER JALAPEÑO
This fall, treat the man in your life to Fieldnotes notebooks,
Art of Manliness cards, Rifle Paper Company postcards,
Izola Scout soaps and other great gifts and paper products! Learn more at facebook.com/ShadowboxPaperie.
Lines Orchids recently took delivery of these exciting new
planters made entirely from recycled tires. Made by French
company Tadé Pays du Levant, these handy containers are
both beautiful and functional. linesorchids.com.
Petunia’s has teamed up with smartphone app qbot.mobi
to reward clients with deals and discounts. Spend $6 or
more to earn a scan. Collect scans for freebies and discounts! petuniassilverjalapeno.com.
4
REVIVAL UNCOMMON GOODS
Juliska does it again this Fall with pewter-finish stoneware
guaranteed to stand out on your fall table. revivalhome.com
5
T H E
WA R E H O U S E
R O W
N E W S L E T T E R
M
eet Betsy Dougherty, owner of Ellie’s Fine Lingerie. Betsy
(short for ‘Elizabeth’) named her lingerie boutique “Ellie’s”
after her great aunt Elizabeth, who went by Ellie for short. When
Betsy isn’t in the shop, she loves experimenting in the kitchen,
walking her dog, playing on Pinterest and planning her wedding,
which is coming up this November!
Betsy’s all-time favorite lingerie line is Mary Jo, a company that
has been making what Betsy calls “the most comfortable, wellmade, proper-fitting bras available” since 1865. With a lingerie
boutique as well-curated as Ellie’s, it’s no surprise that Betsy takes
her undergarments seriously. She calls a proper bra fitting a “lifechanging” experience because of the health as well as the wardrobe
benefits. Like Ellie’s Lingerie on Facebook to stay in the know about
upcoming promotions and events: ellieslingerie.com.
Warehouse Row Fall Trends
(continued from pages 4-5)
T H E
WA R E H O U S E
KAYCE HUGHES
RHINOCEROS
APJ loves the mix metal trend for Fall,
especially this Gurhan mix
metal multi-strand bracelet. More at
amandapinsonjewelry.com
You can’t go wrong with the Alison
skirt or the Ruffle Shirt Dress from
Kayce Hughes this fall! Details at
kaycehughes.com.
From beautiful Sanctuary leather
coats to gorgeous T-Bags Los Angeles
dresses, Rhinoceros has it all for fall!
Visit shopatrhino.com for information!
6
N E W S L E T T E R
Amanda Pinson Jewelry
423.209.2828
amandapinsonjewelry.com
Revival Uncommon Goods
423.265.2656
revivaluncommongoods.com
The Cosmetic Market
423.779.1377
thecosmeticmarket.com
Rhinoceros
423.634.8045
shopatrhino.com
travel a lot, and everywhere I go, I fall in love with
products I find. I’ve gotten so inspired, in fact,
that I’m bringing some of these goods to a new retail
venture, Mixson Market in Charleston. Like Star Provisions in Atlanta or Chelsea Market in New York,
Mixson Market will be a hip spot to get quality meat,
cheese, coffee, wine and made-to-order sandwiches.
More than that, the market will be a community
gathering space, a place where people can relax over
a cup of coffee or shop for amazing housewares like
wool blankets, Herschel Supply Co. backpacks, Falconware enameled plates from the UK, cookbooks
and vintage French bread boards.
Ellie’s Fine Lingerie
423.531.3054
ellieslingerie.com
Shadowbox Paperie
423.266.4877
shadowboxpaperie.com
Embellish
423.752.shoe
embellishshoes.com
Southern Burger Company
423.413.1533
southernburgerco.com
Homespun Parties + Events
423.596.8374
homespunparties.com
Yoga Landing
423.531.6977
yogalanding.net
Kayce Hughes
423.386.5225
kaycehughes.com
Yves Delorme
423.265.4005
yvesdelorme.com
Level 10
423.634.2042
level10salonchattanooga.com
In addition to falling in love with great products,
I also relish the unique marketplace communities
I find in both small and large towns. That spirit
definitely inspires Jamestown’s placemaking. Right
here at Warehouse Row, for instance, we’re working to create an out-of-the-world mercantile food
market, starting with local favorites Petunia’s Silver
Jalapeño and Southern Burger Company. For more
about some of the markets mentioned here, visit
mixsonmarket.com, starprovisions.com and
chelseamarket.com.
Lines Orchids
423.847.5651
linesorchids.com
WAREHOUSE ROW
Retail Leasing:
Kelly Scott
423.558.0642
kelly.scott@
jamestownproperties.com
Marketplaces
Man-about-town George Krauth dishes on the fashions,
flavors, designs and décor he discovers as he travels the
globe tracking trends as Creative Manager for Jamestown.
I
Petunia’s Silver Jalapeño
423.756.6010
petuniassilverjalapeno.com
Pilates Chattanooga
423.493.0775
pilateschattanooga.com
Public House
423.266.3366
publichousechattanooga.com
SAVE THE DATE
AMANDA PINSON JEWELRY
R O W
Be sure to like our Facebook page to stay up
to speed as plans develop for the holidays at
Warehouse Row. From photos with Santa to
a “Santa’s Workshop” craft market for kids,
experience the season Warehouse Row style!
7
Office Leasing:
John Healy
423.266.5587
[email protected]
SPACE: Jennifer Mingola
423.267.1127
jmingola@
jamestownproperties.com
warehouserow.net
facebook.com/WarehouseRow
Created by TuckerMott Companies for Jamestown Properties.®
warehouserow.net, facebook.com/warehouserow