51200 STORE MANUAL.indd

FALL-WINTER 2015
COLLECTION
S T O R E
TRAINING MANUAL
1
THIS SEASON
CALICOT [KA LI’ KO]
FIBRE [FEE’ BRUH]
TOKAIDO [TO KAI’ DOUGH]
GALANT [GA’ LAWN]
ATHÉ
AT
HÉNA
HÉ
NA [\Ə
[\Ə-•-•TE-N
E-NƏ\]
Ə\]
TRIOMPHE [\TRLRL-ONM
RLONM(P)
ONM
(P)F\]
(P)
F\]
WALT
WA
LTON
ON [/
[/WAL
WAL –T
–TON/
ON/]]
ON/
DOUC
DO
UCE
E [D
[DOOS
OOS]]
ORIGINEL [\OR\\
OR
R\\’RE
R\\
’REE\\
E\\’GE
E\\
’GEE\\
E\\NEL
NEL\]
NEL
\]
SWAN [SWAN]
PÉNÉLOPE [PE’ NE’ LOP]
PRISME [PREES’-MUH]
CLASSICS
2
FALL-WINTER 2015
COLLECTION
CALICOT
FIBRE
TOKAIDO
In the 17th century, the name Calicot
was given to the group of
cotton fabrics manufactured in India,
the origin of the name
comes from the city of Calicut.
Fiber refers to a botanical thread
transformed into yarn
for the textile industry.
Tokaïdo “the road side of East sea”
is the link road between Tokyo and
Kyoto in Japan, constructed during
Edo era, the source of Hiroshige
painting.
CLASSIC
COLLECTION
ATHÉNA, ZIG ZAG, TRIOMPHE,
WALTON, DOUCE, ORIGINEL
3
FALL-WINTER 2015
COLLECTION
GALANT
SWAN
PÉNÉLOPE
PRISME
Inspired by the designs from original
neckties in menswear, the word
“cravate” in French is a derivative
of Croate, or the Croatian cavaliers
under King Louis XIV and recognized
by their knotted neck scarves.
With further development of
menswear, the cravate became
the essential element of urban
elegance.
Swan, or the absolute milky-white
luxurious plumage, full of grace, as
are the curved lines of the iconic Yves
Delorme emblem. As essential and
elegant as the thread of our story.
Penelope is a figure of the Greek myth,
The Iliade. She weaves a long piece of
fabric during the day and
then undoes it during the night,
waiting for her husband Ulysses.
Prisme is the graphic representation
of the multiplication of a geometric
faceted form, translated by a special
technique in the woven designs.
4
SPECIAL ANNOUNCEMENT
FROM DOMINIQUE FREMAUX
The brand Yves Delorme, since the beginning of its
journey has been inclined towards creation, a passion
for products, as well as for poetry and amazement.
Évelyne, now desiring to fully dedicate herself to her
artistic vocation, will now pass the torch onward to Mrs.
Laurence Rouet, while inspiring her with her passion, her
love for well elaborated products and for the creative
process. Laurence knows quite well the world of home
lifestyle, having collaborated at length with Fremaux
Delorme through the licensee, Kenzo. Laurence will trace
her contemporary journey certainly differently, reinforced
by the two years spent with Évelyne, and while lending
her eye for fashion and her personal engagement!
Évelyne Julienne
Long Road to Yves Delorme.
Dominique Fremaux
Laurence Rouet
5
FALL-WINTER 2015
SALES & MARKETING STRATEGY
MARKETING SUPPORT
CATALOGUE
We hope you enjoy the new catalogue format & style as
much as we enjoyed designing it! The Special THE LINEN
ROAD edition, celebrating our 170 year anniversary,
invites us to follow the thread of our brand throughout
the entire creative process. This natural symbol of our
history, dedicated to the passion for linens and the
love for creation and production is also animated by
the passion for human exchange and the dream for
perfection, according to Dominique Fremaux.
CATALOGUES, LOOKBOOKS & PRICELIST
All available in PDF and flickable formats, retail and
wholesale price lists are provided to you in a separate
bound document. Designer price list will also be available.
SOCIAL MEDIA
FACEBOOK, TWITTER, PINTEREST
& INSTAGRAM
Join, Follow, Like, Re-Pin, Comment, Share, Hashtag
Yves Delorme on social media (@ yvesdelormeusa)
And use appropriate hashtags, including our favorite
#loveyvesdelorme
We will be posting images from our 170 Years events,
including the photo-call in special locations, so please
be on the lookout and post
#loveyvesdelorme #170years
Please send any inquiries or new account information for
YD to follow to Lee Dufour.
PRODUCT AVAILABILITY
Product Available to Ship Early September 2015.
6
FALL-WINTER 2015
NEW COMMUNICATION TOOLS
CATALOGS: http://bit.ly/linenroad2015
IOSIS BROCHURES: http://bit.ly/iosisfw2015
LOOK BOOKS/ PRICE LISTS
INSPIRATIONS CARDS
Digital Flip-Books are still available online
and have a complete share tool integrated.
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
CALICOT Peacock
FIBRE Fusain
In the 17th century, the name Calicot was given to the group of cotton fabrics manufactured in India,
the origin of the name comes from the city of Calicut.
Fiber refers to a botanical thread transformed into yarn for the textile industry.
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
TOKAIDO Caramel
GALANT Cuivre
Tokaïdo “the road side of East sea” is the link road between Tokyo and Kyoto
in Japan, constructed during Edo era, the source of Hiroshige painting.
Inspired by the designs from original neckties in menswear, the word “cravate” in French is a derivative of Croate,
or the Croatian cavaliers under King Louis XIV and recognized by their knotted neck scarves. With further development
of menswear, the cravate became the essential element of urban elegance.
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
SWAN Milk
PÉNÉLOPE Opéra
Swan, or the absolute milky-white luxurious plumage, full of grace, as are the curved lines of the iconic
Yves Delorme emblem. As essential and elegant as the thread of our story.
Penelope is a figure of the Greek myth,The Iliade. She weaves a long piece of fabric during the day and then
undoes it during the night, waiting for her husband Ulysses.
DESIGN INSPIRATIONS FALL-WINTER 2015 COLLECTION
PRISME Nude, Silver, Blanc
Prisme is the graphic representation of the multiplication of a geometric faceted form, translated by a special
technique in the woven designs.
7
FALL-WINTER 2015
UPDATES FOR YOUR SALES COUNTER FRAMES
Please replace the small signs in both of your sales counter plexiglass
frames with the new images provided. Note that we are also sending
you updated 10% off cards to hand out to your clients.
Clients should not be given a card unless they give you their valid email
address, so please do not keep these out directly on the counter but
behind it and give out as needed.
The best way to engage is to explain that we offer 10% off your next
purchase” in stores and online if you give a valid email address because
we are working on keeping all our clients up to date on our offers
and with less postal mailings.
Keeping these lists up to date are vital for our success…thank you
so much for your assistance!
GIFT CARD DISPLAY SIGN
GIFT
CARD
1-Ask Your Sales Associate how to receive 10% off
2-Gift Card display Sign
UPDATED IMAGE FOR GIFT
CARDS PLEXI-FRAME
ASK YOUR SALES ASSOCIATE
HOW TO RECEIVE
10 % OFF
YOUR NEXT PURCHASE
10% OFF CARD
10 % OFF
*
Your next purchase in Yves Delorme stores or on
www.yvesdelorme.com with code EMAIL10
*Offer applies to next purchase & is not valid in combination with any other offer,
prior purchases, discontinued items or gift cards. Expires 12/31/2015.
8
YVES DELORME PROMOTION SCHEDULE USA
YD STORES, YD.COM, BLM, GH 2015
Month
Event / Theme
Event Date
Prod. Starts
Specifics
Mktg Materials
AUG/SEP
SUMMER SALE
August 13-29
01-June
40% off select patterns
20% off Classics
Window Sticker,
Email blast
SEPTEMBER
FALL COLLECTION INTRO
“THIS JUST IN”
Featured Pattern: TBD
September
04-August
No Promotion
Window Decal,
Window Sign Madison
OCTOBER
DOWN PROMO
Oct. 23 – Nov. 7
15-August
30% off Down comforters/pillows
20% off pattern TBD
Mailer 25K, Window Sticker,
Newsletter Emailer, Plexiglass signage
NOVEMBER
THANKSGIVING OUTLET SALE
November 20-28
20-October
40–80% off discontinued
Postcard 10K, Email blasts
TABLECLOTH PROMOTION
November 14-25
20-October
Buy 1 tablecloth Receive 4 free napkins
Eblast + counter sign (no window)
HOLIDAY
(Includes Outlets)
Launches on “White” Friday
Nov. 27 – Dec. 13
06-October
20% off storewide & online
Featured Pattern: TBD
Postcard 25K, Newsletter Emailer
Holiday Tea Towels, Win@dow Decal
DECEMBER
9
FALL-WINTER 2015
KEY SELLING POINTS
BATH ROBE
CALICOT
French toile reversing to floral vine
Duvet and shams reverse
Flat sheet - toile
Fitted - floral vine
Boudoir - floral vine on both sides
Ribbon bias trim added to shams and flat sheet
Coordinates with Athena or Triomphe peacock
Egyptian cotton percale
Coverlet - printed percale, geometric stitch
Counterpane - front 100% cotton and back
100% linen, knot detail, 71” x 43”
Decorative pillow - 100% cotton and back
100% linen, knot detail, 12” x 20”
BATH ROBE
FIBRE
BATH LINEN
DECORATIVE PILLOW
COUNTERPANE
Graphic wave reversing in design from pierre to fusain
Duvet, shams and coverlet reverse
Flat sheet - pierre design
Fitted sheet - fusain design
Boudoir - fusain design on both sides
Bias trim added to shams and flat sheet
Coordinates with Zig Zag fusain
Egyptian cotton percale
Coverlet - printed percale, geometric stitch
Decorative pillow - 100% linen, embroidered,
piped finish, 12” x 20”
BATH LINEN
DECORATIVE PILLOW
COVERLET
10
FALL-WINTER 2015
KEY SELLING POINTS
BATH ROBE
TOKAIDO
Floral reversing to geometric design
Duvet, shams and coverlet reverse
Flat sheet - floral design
Fitted sheet - geometric design
Coordinates with Athena caramel or
Triomphe caramel
Egyptian cotton sateen
Coverlet - floral reverse to geometric print
Counterpane - front 60% cotton - 40% silk and
back 100% cotton, embroidered, 63” x 79”
Decorative pillow - 60% cotton 40% silk, embroidered, piped finish, 17” x 17”
BATH ROBE
GALANT
BATH LINEN
DECORATIVE PILLOW
COVERLET
Solid reversing to medallion design
Duvet, shams and coverlet reverse
Flat - solid with medallion bias trim
Fitted - medallion design
Geometric bias trim added to shams and flat sheet
Egyptian cotton sateen
Coverlet - solid reversing to medallion design
Counterpane - front 70% cotton - 30% silk jacquard,
back 100% cotton sateen, 43” x 71”
Decorative pillow - 70% cotton - 30% silk, jacquard,
with button detail, 12” x 20”
Throw - knitted with border finish, 51” x 67”
BATH LINEN
DECORATIVE PILLOW
COVERLET
11
FALL-WINTER 2015
KEY SELLING POINTS
BATH ROBE
SWAN
Damask jacquard reversing to a solid sateen
Duvet and shams reverse from damask to a solid sateen
Flat - damask design inset on turn down
Fitted - solid sateen
Damask jacquard sateen/Egyptian cotton/500TC
BATH ROBE
PÉNÉLOPE
BATH LINEN
Coverlet - damask sateen, arabesque stitch, cuff finish
Decorative pillow - 100% cotton sateen, feather piped
finish, 12” x 16”
DECORATIVE PILLOW
COVERLET
Damask reversing to a Triomphe blanc
Duvet and shams reverse from damask to Triomphe
blanc with white piped finish
Flat - damask pattern with white piped finish
Fitted - use Triomphe blanc or opera
Coordinates with Athena opera or Triomphe blanc
Damask jacquard sateen/Egyptian cotton
Coordinates with Cocon opera velvet
counterpane 59” x 79”
Decorative pillow - faux fur, 17” x 17”
Throw - faux fur, 59” x 71”
BATH LINEN
DECORATIVE PILLOW
COVERLET
12
FALL-WINTER 2015
KEY SELLING POINTS
BATH ROBE
PRISME
Damask jacquard sateen reversing to solid sateen
Duvet and shams - a modern geometric design
reversing to a solid sateen
Flat sheet - jacquard design inset on turn down
Fitted sheet - solid sateen
Coordinate with Triomphe blanc or silver coverlet
Damask jacquard sateen/Egyptian cotton
Coverlet - blanc or silver sateen
Throw - 100% baby alpaca, 51”x 67”
Decorative pillow - 50% silk - 50% cotton,
interlaced bands, 17” x 17”
BATH LINEN
DECORATIVE PILLOW
COVERLET
13
FALL-WINTER 2015
NEW PRODUCTS
IOSIS
HAUTBOIS
SAPAJOU
BELAMI
ZORRO
MERLIN
14
FALL-WINTER 2015
NEW AND NOTEWORTHY
NEW CLASSIC COLORS
ATHENA
DOUCE
caramel, opera, peacock
caramel, silver
TRIOMPHE
ZIG ZAG
caramel, opera, peacock
fusain
15
FALL-WINTER 2015
NEW AND NOTEWORTHY
NEW TOWEL COLORS
ÉTOILE
ATHENA
DOUCE
peacock, opera, caramel
caramel, opera
silver, ciel, herbe
REDESIGNED
ZIGZAG
REDESIGNED
nacre, fusain, coral
NEW BATH MAT COLLECTIONS
ORIGINEL
PRESTIGE
16
FALL-WINTER 2015
NEW AND NOTEWORTHY
NEW THROW COLORS
ARIANE
PRISME
AURA
TRIOMPHE
milk, opera, platine
100% cashmere 51” x 63”
silver, nude
100% baby alpaca, bicolor 51” x 67”
peacock, fusain, caramel
100% merino wool 51” x 63”
caramel, petal, pierre, saphir,
and peacock (not shown)
100% baby alpaca 51” x 67”
NEW SCARF COLORS
ARIANE
milk, opera, platine
100% cashmere 13” x 67”
17
FALL-WINTER 2015
DISCONTINUED PRODUCTS
BED, BATH & ACCESSORIES
TABLE LINENS & TEA TOWELS
IOSIS
AMITY (Robes)
PROVENCE (Liquid soap and body lotion)
AU TRAIT (All)
APPOLLO (All)
ATHENA Bed (Figue, Neon & Thevert)
ATHENA Bath (Fuchsia)
ATHENA Robe (All)
ATHENA Throws (Blanc, Ciel, Jade, Platine)
SILENCE (All)
ORIGAMI (All)
ARTABAN (All)
SONGES (All)
AILES
AUTOMNE (All)
TRIOMPHE Bed (Figue, Thevert)
BICHE
BALADE (All)
AU CHAUD (All)
VOGUER Menthe & Coral (Twin Coverlet only)
BOIS (All)
BLUFF (All)
BEACH (Croisiere Poppy)
WALTON Bath (Towels only)
CHAMPS (All)
BOOGIE (All)
BONJOUR (All)
ZEUS (Lin only)
PIVERT
JO (All)
COCON Counterpane 60” x 144” (Pierre, Platine)
ZIG ZAG Bath (All)
PRAIRIE (All)
LEON (All)
DOUCE Bath (All)
ZIG ZAG Bed (Figue, Herbe, Lagon, Pierre, Platine)
NUAGE (All)
DOUCE Bed (Mimosa, Pierre)
POIS (All)
EAU DOUCE (All)
RENDEZ VOUS (All)
EDEN (Taupe bath mat 24” x 35” only)
TOTEM (All)
ETOILE (Figue, Fuchsia, Glacier, Pomme)
VADIM (All)
ETRE BLEU (Decorative pillow and guest towel set)
FORUM (All)
FUGACE (All)
GATSBY (Baltic, Flax, Green)
GATSBY Standard Shams (Blanc, Ecru, Silver)
LAURIER (All)
MOHAIR Throws (All)
MINERVA (Baltic)
ODEON (All)
ORIGINEL Glacier & Poudre (Robe, Towels and Coverlet only)
PRESTIGE Comforter (Twin olny)
18
2015
PRESS HIGHLIGHTS
ARCHITECTURAL DIGEST, March 2015
ELLE DÉCOR, March 2015
Circulation 819,155
Circulation 567,326
HOUSE BEAUTIFUL, April 2015
TRADITIONAL HOME, April 2015
VOGUE.COM, February 27 2015
Circulation 835,155
Circulation 819,155
Circulation 12,377,229
19
JANUARY 2015 – MAY 2015
YVES DELORME COVERAGE BY MONTH
Publication
Item Featured
Circulation
JANUARY
Home Textiles Today
Publication
Item Featured
Circulation
APRIL
New Store Imagery
7,096
Architectural Digest – France
Beach Towel Piscine in Azur
143,619
Camille Styles
YD Linens Mention
144,749
Departures-International.com
Ailleurs Bed Linens
149,710
Detroit Home
Iosis Air Soleil Cushion Cover
House Beautiful
Etoile Bath Linens
FEBRUARY
Indulge Magazine
Iosis Pillows
40,000
BrideandGroomCanada.com
Various YD Bedding & Tablecloths
Naples Illustrated
Nefertiti Cushion Covers
26,000
LDB Interior Textiles
Zig Zag Linens
Fort Worth Star-Telegram Online
Iosis Pillows
PureWow.com
Laurier Robe
134,780
Traditional Home
Eau Douce Towel
Shape.com
Laurier Robe
4,339,175
Vanity Fair
Yves Delorme Mention
Vogue.com
Triomphe Throw
12,377,229
USA Today
Entrerose Robe
3,255,157
USAToday.com
Entrerose Robe
18,487,953
HomeandTextilesToday.com
New Store Imagery
8,912
Gifts & Decorative Accessories
Party Table Linens
27,528
InStyle.com
YD Bedding/Sale Information
4,068,516
N/A
10,331
40,000
835,155
1,188,577
819,155
1,218,645
MAY
Goop.com
YD Mention
883,178
Town & Country Online
Douce Bath Towels
233,899
MARCH
Architectural Digest
Ailleurs Bed Linens
819,155
ArchitecturalDigest.com
Ailleurs Bed Linens
1,045,404
Elle Décor
Voguer Bed Linens
567,326
LATimes.com
Party Table Linens
23,213,151
Los Angeles Times
Party Table Linens
673,171
Montreal Gazette
Quote from Oliver Newman on
creating an inviting guest room
250,000
Total Reach: 74,863,952
20
FALL-WINTER 2015
ADVERTISING
NEW FEATURE: SINGLE PAGE IN ELLE DECOR SEPTEMBER
September
Elle Décor
“What’s modern now”
Issue (Single-Page +
Social media package
across Instagram)
NATIONAL PRINT ADVERTISING PROGRAM
March & April
Veranda (Double-Page + Co-Op)
April
Elle Décor (Double-Page + Co-Op)
November
Elle Décor “The Luxury Issue” (Double-Page + Co-Op)
21
22