a sample report here

Capital Aviation
Competitor Analysis
Your plan to compete effectively against your online
competitors
Prepared by: Robert Saunders
Competitor Analysis:
Table of Contents
Client Information ......................................................................................................... 3
Executive Summary....................................................................................................... 3
Competitors Analyzed .................................................................................................... 4
Data Analyzed .............................................................................................................. 4
Competitor Dashboard ................................................................................................... 6
Google Rank Report with Search Volume .......................................................................... 7
Capital Aviation Website Audit – WSI WebScan ................................................................. 9
Review of Capital Aviation Website – WSI WebScan ........................................................... 9
WebScan Summary ..................................................................................................... 10
Website Keyword Density Report ................................................................................... 11
Recommendations ....................................................................................................... 14
Keyword tools
Page 2 of 15
Competitor Analysis:
Client Information
This Online Competitor Analysis is the first step toward growing your Business utilizing the power of the
internet! Understanding the online environment and how you compete online is the first step towards
implementing the correct strategies that will help you achieve your online business goals.
Business Name:
Capital Aviation
Contact Name:
Scot Webber
Contact Phone Number:
(405) 495-1141
Contact e-mail address:
[email protected]
Website Address:
www.capitalaviation.com
Executive Summary
This online competitor analysis provides detailed information on how Capital Aviation & your
competitors are using the Internet to promote their products and services.
We uncover the competitive landscape by revealing their online strategies and provide you with a plan
and realistic budget to compete effectively.
This report will help you understand your competitors’ strengths and weaknesses. Strategic use of this
online business intelligence will strengthen your competitive advantage and will improve your business
decisions.
Key benefits:






Pinpoint exactly, the profitable keyword and ad-copy combinations of your competitors
Calculate their estimated monthly online marketing budget
Identify all the keywords that provide them with online visibility
Identify how many incoming links need to be created to gain search engine advantage
Examine the utilization of Social Media in promoting online “presence”.
Craft a step by step plan to achieve your online marketing objectives
Keyword tools
Page 3 of 15
Competitor Analysis:
Competitors Analyzed
Capital Aviation provided WSI with 9 competitors:
Competitors provided
Additional Competitors identified
www.aipsource.com
www.georgiaaircraftinteriors.com
www.airtexinteriors.com
www.mjaircraft.com
www.americanaircraftinteriors.com
www.roseaircraft.com
www.buchananaviation.com
www.oxfordaviation.com
www.azaircraftinteriors.com
Data Analyzed
We gather and interpret the following data and use our findings as the basis of our recommendations:
Organic Ranking Report and Monthly Search Volume


Relevant Keywords and Key phrases tested for search volume
Competitors tested for Google ranking for relevant keywords
PPC and Organic Marketing





Google Pay Per Click campaigns including Ad copy, Landing Pages & keywords
Estimated average daily PPC spend
Organic keywords that rank in Google top 20 positions
Number of Pages indexed by Google
Number of incoming links to each website
Keyword tools
Page 4 of 15
Competitor Analysis:
Social Media Marketing





Blog analysis including frequency and age of content
Facebook utilization including frequency of posts, number of likes, and usage of landing page
custom design.
Twitter utilization including followers vs. followed, age and frequency of tweets, and investment
in custom page design.
LinkedIn utilization including connections and group involvement.
YouTube utilization including number and frequency of videos submissions, and investment in
custom page design.
Website Design and Structure Analysis

Comparative summary analysis of:
o Website structure and design
o Content Analysis
o Marketability
o Popularity
o Technical Issues
Included in the addendum section of this report are the following documents:

PPC keyword spreadsheet - contains all the keywords that your competitors bid on. It includes
number of clicks per day, cost per click and estimated daily budget spend. In addition, you can
view each ad copy and specific landing page and make improvements

Organic keyword spreadsheet - contains all the competitor’s “keyword phrases” that rank in
Google’s top 20 search results. The actual landing page urls so that you can review persuasion &
call to action techniques

Incoming links spreadsheet - contains the number of links that are pointing to your competitors’
website. We use this information to identify the actual link text used. This information identifies
whether the competition has valuable links and where they get them from.

Full WebScan report – This report provides a comprehensive and detailed analysis of your
current website. The report provides valuable data useful in determining a site design and
marketing strategy.
Keyword tools
Page 5 of 15
Competitor Dashboard
SEO and PPC
Social Technologies
# PPC
Key
words
Ad
Spend
per
day
Key
phrases
in
Google
top 20
# of
Pages
Indexed
# of incoming
Links
Blog
Latest
&
Freq.
Blog
Pages
Ranked
Facebook
Custom/
Welcome
Page
Facebook
Latest &
Freq.
www.capitalaviation.com
n/a
n/a
1
15
1218
n/a
n/a
n/a
www.aipsource.com
n/a
n/a
2
281
1801
n/a
n/a
www.airtexinteriors.com
n/a
n/a
7
265
3112
n/a
www.
Americanaircraftinteriors
58
< $10
6
48
1103
www.buchananaviation.com
n/a
n/a
12
1
www.
georgiaaircraftinteriors.com
n/a
n/a
5
www.mjaircraft.com
n/a
n/a
www.roseaircraft.com
n/a
www.oxfordaviation.com
www.azaircraftinteriors.com
Competitors
Facebook
Likes
Twitter
Custom
Page
Twitter
Latest
&
Freq.
Twitter
Followers
/
Following
LinkedIn
Connected/
Groups
YouTube
Custom
Page
YouTube
#
and
Freq.
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
1
1 yr +
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
5327
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
12
1661
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
5
111
146
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
31
56
3523
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
106
< $10
24
56
1359
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
17
< $10
9
48
9
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Google Rank Report with Search Volume
Company
capitalaviation
capitalaviation
aipsource
aipsource
aipsource
aipsource
aircraftinteriors
aircraftinteriors
aircraftinteriors
aircraftinteriors
aircraftinteriors
aircraftinteriors
airtexinteriors
airtexinteriors
airtexinteriors
airtexinteriors
airtexinteriors
airtexinteriors
americanaircraftinteriors
americanaircraftinteriors
americanaircraftinteriors
americanaircraftinteriors
americanaircraftinteriors
americanaircraftinteriors
americanaircraftinteriors
azaircraftinteriors
azaircraftinteriors
buchananaviation
buchananaviation
buchananaviation
buchananaviation
buchananaviation
buchananaviation
buchananaviation
buchananaviation
georgiaaircraftinteriors
georgiaaircraftinteriors
georgiaaircraftinteriors
Keyword
capital aviation
aircraft entertainment
aircraft interior
airplane interior
airplane interiors
aircraft interiors
airplane interior
airplane interiors
business aircraft interiors
aircraft interiors
business aircraft interior
aircraft interior
aircraft interiors
airplane interiors
aircraft interior
aircraft interiors
airplane interior
aircraft interior
business aircraft interiors
busines airplane interiors
business aircraft interior
airplane interiors
aircraft interior
aircraft interiors
airplane interior
aircraft interior
aircraft interiors
aircraft cabinets
airplane interiors
airplane interior
custom aircraft cabinets
custom airplane cabinets
aircraft cabinetry
aircraft interiors
aircraft interior
aircraft interior
aircraft interiors
airplane interiors
Monthly Search
Volume
5,400
320
22,200
1,900
12,100
9,900
1,900
12,100
58
9,900
58
22,200
9,900
12,100
22,200
9,900
1,900
22,200
58
58
58
12,100
22,200
9,900
1,900
22,200
9,900
140
12,100
1,900
46
46
480
9,900
22,200
22,200
9,900
12,100
Google Position
1
13
3
5
61
83
17
23
27
47
53
55
1
1
1
2
3
18
3
4
4
5
7
9
25
41
45
6
7
10
11
12
16
43
50
5
7
8
Competitor Analysis:
Company
mjaircraft
mjaircraft
mjaircraft
mjaircraft
mjaircraft
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
oxfordaviation
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
roseaircraft
Keyword tools
Keyword
aircraft interiors
aircraft interior
airplane interiors
private jet interior
airplane interior
aircraft refurbishment
custom aircraft cabinets
custom airplane cabinets
aircraft cabinetry
painting aircraft
airplane interiors
airplane refurbishment
aircraft paint
aircraft interiors
airplane interior
aircraft interior
business aircraft interior
aircraft cabinets
aircraft entertainment
refurbished avionics
aircraft refurbishment
business aircraft interiors
airplane refurbishment
aircraft interiors
painting aircraft
aircraft interior
aircraft cabinetry
aircraft refurbishment
airplane interiors
refurbished avionics
custom airplane cabinets
custom aircraft cabinets
airplane refurbishment
aircraft refurbishment
refurbished avionics
aircraft paint
aircraft cabinets
Monthly Search
Volume
9,900
22,200
12,100
590
1,900
720
46
46
480
6,600
12,100
880
9,900
9,900
1,900
22,200
58
140
320
28
720
58
880
9,900
6,600
22,200
480
720
12,100
28
46
46
880
720
28
9,900
140
Google Position
5
10
11
16
57
4
5
5
6
10
10
13
14
26
29
29
32
39
53
61
3
5
8
10
14
17
19
19
19
20
22
25
40
43
45
65
92
Page 8 of 15
Competitor Analysis:
Capital Aviation Website Audit – WSI WebScan
The WebScan dashboard below shows how each competitor’s website stacks up against each other.
Review of Capital Aviation Website – WSI WebScan
Keyword tools
Page 9 of 15
Competitor Analysis:
WebScan Summary
WebScan Summary Tests


Accessibility Score
o
Accessibility Score tests websites accessibility to non-standard browsers, such as smart
phones, and persons with disabilities. This is important because an easily accessible site
tends to have greater appeal to all visitors, and in some countries is a legal requirement.
o
Capital Aviation scored poorly for this test, suggesting that revamping the site might be in
order.
Content Score
o

Marketing Score
o

This score test the use and ease of navigation within the site. Sites that require many
“clicks” to find the desired content tend experience high bounce rates.
Technology Score
o

The Marketing Score reflects a sites optimization for search engines and social media. The
report measures the use and quantity of relevant keywords within the sites content, it’s
visibility on search engines for the relevant keywords, freshness of content, the sites
popularity, and linking effectiveness.
Capital Aviation scores below average due to the
lack of content, lack of use of relevant keywords, and incorrect or non use of Headings
within the site structure.
Site Structure
o

This score summarizes the use of well written, up-to-date text, meta data and imagery, and
site structure. This summary test for content freshness, amount readability, structure and
more. Capital Aviation scores below average primarily due to the lack of quantity and the
quality of relevant content, and the improper use of Headings.
The Technology Score tests how well the site is designed and built. The test checks for the
use of current technology, W3C compliance, proper site structure, use of analytics, and
other technical issues.
Capital Aviation scores below average due to lack of W3C
compliance, analytics, broken links, improper use of Headings, and non use of Alt Text.
Overall Score
o
Keyword tools
Capital Aviation scores below average in the combined scoring of all tests due to issues
mentioned above.
Page 10 of 15
Website Keyword Density Report
www.capitalaviation.com
OUR STC'D
aircraft paint
EFIS SYSTEM
ABOUT OUR
ABOUT OUR STC'D
AFT DIVAN
AFT DIVAN FLUSHING
Capital Aviation
CARAVAN'S AFT
CARAVAN'S AFT DIVAN
CESSNA CARAVAN'S
CESSNA CARAVAN'S AFT
DIVAN FLUSHING
DIVAN FLUSHING POTTY
DON'T FORGET
DON'T FORGET ABOUT
entertainment systems
FLUSHING POTTY
FORGET ABOUT
FORGET ABOUT OUR
OUR STC'D CESSNA
Post Airport
STC'D CESSNA
STC'D CESSNA CARAVAN'S
Wiley Post
Wiley Post Airport
Aircraft Avionics
aircraft paint interiors
quality aircraft paint
AFT LAV
Aviation Inc
Avionics Home
Avionics Home Corporate
avionics installation
CABIN INTERIOR
CABIN INTERIOR AFT
Cabinet Shop
Cabinetry Ent
Cabinetry Ent Systems
Capital Aviation Inc
1.18%
0.95%
0.95%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.71%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
0.47%
www.airtexinteriors.com
Airtex Products
years Airtex
aircraft interior textile
aircraft interiors that
AIRCRAFT INTERIORS years
Airtex aircraft interior
DIY AIRCRAFT INTERIORS
quality aircraft interiors
servicing aviation industry
able learn more
about us our
Airtex factory Fallsington
Airtex has been
Airtex Products EXCLUSIVE
Airtex Products website
AIRTEX'S DIY AIRCRAFT
approved interiors over
aviation industry We're
AVweb recently visited
be able learn
be expanding that
been providing quality
been servicing aviation
browse our online
can install themselves
catalogue download order
download order form
enjoy visit find
EXCLUSIVE VIDEO AIRTEX'S
expanding that service
FAA-PMA approved interiors
factory Fallsington Pennsylvania
Fallsington Pennsylvania have
find you're looking
form hope enjoy
happy be expanding
has been providing
have look Welcome
hope enjoy visit
industry We're happy
www.georgiaaircraftinteriors.com
2.44%
2.44%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
1.23%
aircraft interiors
Georgia Aircraft Interiors
Aircraft Interiors
Cessna Cessna
Georgia Aircraft
custom aircraft interiors
custom aircraft
Aircraft Interiors specializes
aircraft interiors turbine
Baron Beechcraft Bonanza
Beechcraft Baron Beechcraft
Cessna Cessna Cessna
Cessna Cessna Citation
Cessna Citation II
Citation II Lancair
Home Page Beechcraft
II Lancair IVP
interiors turbine or
IVP Contact Us
Lancair IVP Contact
light jet aircraft
or light jet
Page Beechcraft Baron
quality custom aircraft
turbine or light
Baron Beechcraft
Beechcraft Baron
Beechcraft Bonanza
Cessna Citation
Citation II
Contact Us
Gulfstream GII
Home Page
II Lancair
interiors Georgia
Interiors specializes
interiors turbine
IVP Contact
jet aircraft
Lancair IVP
2.78%
2.23%
2.22%
2.22%
2.22%
1.68%
1.67%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.12%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
www.aipsource.com
Aircraft Interior Products
Aircraft Interior
Interior Products
Brand Index Site
Index Site Index
aircraft carpet
Brand Index
Creating Space
Index Site
Site Index
accuracy product colors
actual product sample
aircraft carpet fabrics
aircraft carpet wool
aircraft fabric aircraft
aircraft interior aircraft
aircraft interiors aircraft
aircraft upholstery aircraft
All content images
All Rights Reserved
any way without
application design delivery
be reproduced or
Because obvious differences
between electronic versus
carpet Aircraft Interior
carpet fabrics utility
carpet private jet
carpet silk carpet
Carpet Utility flooring
carpet wool carpet
carpeting Handmade Carpet
colors dimensions textures
consent owner Privacy
content images property
Creating Space All
Creating Space not
custom carpet Aircraft
fabric aircraft interior
interiors aircraft upholstery
2.59%
2.56%
2.56%
1.72%
1.72%
1.71%
1.71%
1.71%
1.71%
1.71%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
0.86%
www.mjaircraft.com
Keyword tools
www.roseaircraft.com
MJ Aircraft
MJ Aircraft Interiors
Aircraft Interiors
Aircraft Interiors provide
aircraft owners
aircraft owners have
also offer
been trusting
been trusting MJ
corporations private
corporations private aircraft
custom interior
custom interior solutions
design build
have been
2.12%
1.42%
1.41%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
have been trusting
interior solutions
interior solutions minimal
Interiors provide
Interiors provide custom
1.06%
1.06%
1.06%
1.06%
1.06%
minimal down-time
over years
over years corporations
owners have
owners have been
private aircraft
private aircraft owners
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
provide custom
1.06%
provide custom interior
solutions minimal
solutions minimal down-time
trusting MJ
trusting MJ Aircraft
years corporations
years corporations private
aircraft helicopters
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
1.06%
0.71%
aircraft painting aircraft
aircraft painting
painting aircraft
aircraft repair
Read More
repair aircraft
aircraft repair aircraft
Contact Us
painting aircraft repair
repair aircraft painting
aviation repair
Rose Aircraft
Aircraft Interior
aircraft interior
aircraft interior refurbishing
Aircraft Interior
Refurbishment
aircraft interiors
aircraft interiors aircraft
Aircraft Painting
Aircraft Painting Aircraft
Interior Refurbishment
Aircraft
interiors aircraft
interiors aircraft painting
Painting Aircraft
painting aircraft interior
Painting Aircraft Repair
Refurbishment Aircraft
Refurbishment aircraft
interiors
Refurbishment Aircraft
Painting
aircraft inspection
aircraft refurbishment
Aircraft Repair
Aircraft Services
aviation repair station
avionics repair
Business Aviation
www.americanaircraftinteriors.com
2.32%
2.31%
2.31%
2.31%
2.31%
2.31%
1.54%
1.54%
1.16%
1.16%
1.15%
1.15%
0.77%
0.77%
0.77%
aircraft interiors
aircraft interior
Aircraft Interiors
American Aircraft
American Aircraft Interiors
fire blocking
Aircraft interior
aircraft interiors aircraft
aircraft interiors fire
fireblocking aircraft
interiors aircraft
interiors fire
interiors fire blocking
AA
A Certified
3.11%
1.56%
1.56%
1.17%
1.17%
1.17%
0.78%
0.78%
0.78%
0.78%
0.78%
0.78%
0.78%
0.39%
0.39%
0.77%
0.77%
0.77%
0.77%
0.77%
advantage our
advantage our Quick
Air Conquest
Air Conquest Hawker
aircraft business
0.39%
0.39%
0.39%
0.39%
0.39%
0.77%
0.77%
0.77%
0.77%
0.77%
0.77%
0.77%
aircraft business jets
aircraft fabric
aircraft fabric aircraft
aircraft fire blocking
aircraft fireblocking
aircraft interior fabrication
aircraft interior refurbishing
0.39%
0.39%
0.39%
0.39%
0.39%
0.39%
0.39%
0.77%
aircraft interior restorers
0.39%
0.77%
0.77%
0.77%
0.77%
0.77%
0.77%
0.77%
0.77%
Aircraft Interiors All
Aircraft Interiors F
aircraft interiors interiors
Aircraft Interiors our
Aircraft Interiors promise
aircraft leather
aircraft seating
aircraft seats
0.39%
0.39%
0.39%
0.39%
0.39%
0.39%
0.39%
0.39%
Page 12 of 15
www.buchananaviation.com
Buchanan Aviation
aircraft interiors
interiors aircraft
aircraft interiors aircraft
aircraft paint
aircraft charter
contact us
runners contact
runners contact us
aircraft cabinets
Aircraft Interiors
aircraft restoration
aircraft seating
aircraft upholstery
cabinets aircraft
Home aircraft interiors
interior aircraft
aircraft cabinets aircraft
as well
as well as
Aviation only
Aviation only aviation
both quality
both quality workmanship
Buchanan Aviation only
cabinetry completions
cabinetry completions current
charter gallery
charter gallery runners
commitment both
commitment both quality
company which
company which offers
completions current
completions current projects
corporate jet
aircraft cabinet
Keyword tools
2.58%
2.21%
1.48%
1.11%
1.11%
1.11%
1.11%
1.11%
1.11%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.74%
0.37%
www.oxfordaviation.com
Oxford Aviation
Aircraft Paint Scheme
Paint Scheme Design
aircraft paint
Aircraft Paint
Paint Scheme
Scheme Design
Aircraft Painting
scheme design
Avionics Aircraft Paint
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aircraft painting
aircraft refurbishment
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Design Services Site
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paint scheme design
Home Aircraft Painting
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Interior Refurbishing Cabinetry
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office oxfordaviation com
oxfordaviation com Read
Limited Time
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Maintenance Avionics
aircraft cabinetry
www.azaircraftinteriors.com
1.81%
1.45%
1.45%
1.44%
1.44%
1.44%
1.44%
1.08%
1.08%
0.72%
0.72%
0.72%
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0.72%
0.72%
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0.72%
0.72%
0.72%
0.72%
0.72%
0.72%
0.36%
Arizona Aircraft
Arizona Aircraft Interior
Aircraft Interior
Aircraft Interior Designs
Interior Designs
Us Services Photos
Home About Us
About Us Services
Services Photos
Us Services
Home About
About Us
innovative design
Aircraft Interior Design
Baron Beech Challenger
Beech Challenger Citation
Challenger Citation Gulf
Photos Baron Beech
innovative design services
provides innovative design
Designs provides innovative
Citation Gulf Stream
Gulf Stream Helicopters
Interior Designs provides
Air Learjet Contact
King Air Learjet
Stream Helicopters King
Helicopters King Air
Services Photos Contact
Services Photos Baron
services variety commercial
design services variety
variety commercial executive
Air Learjet
commercial executive aircraft
aircraft interiors
aircraft interior
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2.82%
2.47%
2.46%
1.77%
1.76%
1.41%
1.41%
1.41%
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1.41%
1.06%
0.71%
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0.70%
Recommendations
 This site requires a complete rebuild to meet the desired goals of search engine optimization
and conversion of site visitors, resulting in greater exposure to potential clients actively looking
for the services you provide.
 Installation and monitoring of Google Analytics. Site traffic monitoring helps determine the
success of your online presence, the ability of the site to reach the desired clientele, the
direction and focus of your online marketing, and this helps determine potential areas for site
improvement.
 Engage in a PPC campaign – target the top performing competitor keywords to get exposure in
line with them. Below are the best performing PPC keywords, the expected number of clicks per
day and the average cost per click.
 Recommended Pay Per Click budget




Focus on the top 20 performing competitor keywords to achieve immediate results
A good Pay Per Click campaign can yield a 4% click through rate
The average cost per click for the top 20 keyword phrases is $1.50
Because of the low amount of competition, a Dominant budget = $1,200, a Competitive
budget = $800, a Representative budget = $500
 Increase your online brand and extend your visibility through link building & directory
submissions. To improve your online visibility in line with your competitors we recommend
creating 400 incoming links at a rate of 100 per month for the next 4 months
 Search engine optimization for your service. Get found on Google for your products & services
as well as many other search engines and directories.
 Content Marketing Blueprint for 10 content pages that outlines all the relevant content that
your target audience searches for. This blue print includes keyword research, meta tags,
headings and sub headings with “call to actions” and copywriter instructions
 Engage in a Social Media strategy that will engage capital Aviation in the “online discussion”
regfarding your industry. A well managed Social Media campaign will establish capital Aviation
as the leader and expert in your field.
 Content marketing to increase ‘organic’ traffic and keep the web site regularly updated. Add 10
pages of related content pages per year at 8 per month. Being recognized as a resource website
by Google will continue to improve your organic website traffic and improve search engine
rankings.
 Review monthly management reports and use analytic dashboards to monitor performance of
the website and implement continuous improvements.
 Conduct a quarterly competitor analysis to ensure that Capital Aviation tracks their
performance against your competitors.
Keyword tools
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