AGENDA ITEM CITY OF GLENDALE CALIFORNIA REPORT TO

Transcription

FORM CM-37
CITY OF GLENDALE CALIFORNIA
REPORT TO THE REDEVELOPMENT AGENCY
March 1, 2011
AGENDA ITEM
Alex Theatre - Quarterly Report, Revised Capital Improvement Projects List and Front Fa9ade,
Forecourt & Parking Lot Expansion Projects
1) Motion to note and file Glendale Arts Quarterly report for the period of October 1
to December 31 , 2010
2) Motion accepting the revised Capital Improvement Projects List
3) Resolution to authorize the preparation of specifications, bid documents, and
solicitation of bids for specialized restoration services in connection with the Front
Fa9ade Restoration Project at the Historic Alex Theatre
AGENCY ACTION
Public Hearing [
Approved for
1 Ordinance [1
,31
J\ I \
Action Item [ X 1
Consent Calendar [
Report Only [
1
calendar
ADMINISTRATIVE ACTION
Submitted
Hassan Haghani, Community Development Director ... .........
Prepared
Elena Bolbolian, Senior Administrative Analyst .........
Approved
James E. Starbird, Executive Director ..... ................................................... . fjq;i~l\il1\~1~z:;~0
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Scott Howard, City Attorney .............. .... ... .. .......... ......................................
Philip S. Lanzafame, Chief Assistant Director of Community
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Development '~ ~
6 8
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Alex Theatre Quarterly Report, Revised CIP list,
Front Facade, Forecourt & Parking Lot Expansion Projects
March 1, 2011
Page 2 of 8
RECOMMENDATION
It is recommended that the Agency note and file the quarterly report for the second quarter of
fiscal year 2010·11 , approve the revised CIP list, and adopt a resolution authorizing preparation
of specifications and bid documents for specialized restoration services in connection with the
front fagade restoration project at the historic Alex Theatre .
SUMMARY
Quarterly Report
Each quarter, Glendale Arts reports to the Agency on the operational status of the Alex Theatre.
This report (Exhibit 1) addresses the second quaner (October - December) for the fiscal year
2010·11 . During this quarter, Glendale Arts increased its cash account funds by 6.9% and had a
net surplus of $219,891 after depreciation expense.
Per the Management Agreement, Glendale Arts must maintain a General Reserve account with
a cap of $100,000. As of this report, the balance of this account is $100,000, which meets the
requirements of the Management Agreement. In addition, Glendale Arts must also maintain a
Capital/Maintenance Reserve account to fund capital and maintenance projects for the Theatre
and a Programming Reserve account to underwrite any programming losses. As of this report,
both accounts have healthy balances of $44,035 and $88,335, respectively.
Revised Capital Improvement Projects list
The Agency conceptually approved the CIP list in April 2007 and in June 2008, the Agency took
a step further and committed to funding the capital improvement projects as part of the current
lease with Glendale Arts. The list is periodically reviewed and revised as some projects no
longer need to be implemented, cost estimates are adjusted or implementation years/dates are
revised . In October 2008 and 2009, the Agency reviewed and approved a revised list.
Although the list is revised, the total funds committed as part of the lease remains the same.
The current list identifying upcoming projects is attached to this report as Exhibit 2; completed
projects have been removed.
Parking Lot Expansion Study
One of the projects identified in the Capital Improvement List when it was approved as part of
the 2008 Lease was the Theatre expansion, presumably into the adjacent parking lot area.
This project was never clearly defined nor did it have a projected date for implementation;
however, one of the critical components of this project included addressing some of the
Theatre's deficiencies, such as additional dressing rooms, a VIP reception room, and office and
storage spaces. The $2 Million budgeted for the project was an estimated number when the list
was prepared. Staff recommends that this project be moved up on the priority list in light of the
proposed development project located to the south and its projected implementation timeline.
Staff anticipates retaining the selVices of an architect experienced in historic theatre expansion
to provide alternatives to accommodate the Theatre's many needs in anticipation of the new
development in the adjacent lot and its potential impact on the theatre's backstage loading dock
Alex Theatre Quarterly Report, Revised C1P List,
Front Fa<;ade, Forecourt & Parking Lot Expansion Projects
March 1, 2011
Page 3 of 8
area. If the development project was not proposed for the site to the south, staff would focus
on this parking lot expansion project in fiscal year 2011-12; however, in order ·to maximize the
development opportunity on the parcels to the south, it makes sense to address all of the
missing operational needs at this time. Staff anticipates bringing this item back to the Agency
for a detailed review later on this calendar year.
Front
Fa~ade
Restoration Project
The front facade was originally restored in 1992 and after 18 years of exposure to the elements,
the facade needs significant repairs. In 2010, Tatyana Thompson, a subcontractor with
Randall/McAnany and a Historical Conservator, performed onsite investigation and research ,
which included an assessment of the original historic painUfinishes and the painted decoration
found on the front facade and vestibule of the Theatre . Her findings and recommendations are
outlined in the attached report (Exhibit 3). Staff is requesting Agency approval to prepare
specifications and bid documents and to solicit bids to restore the front facade as the second
phase of this project. Staff would like to complete this project in Spring/Summer 2011 . If the
project is not implemented this summer, the report from Ms. Thompson may become outdated
and require additional research and analysis to see if the conditions have further deteriorated
since her report was prepared. The draft scope of services is included in Exhibit 4.
Update on Forecourt Redesign Project
In 2009, the Agency approved a contract with Architectural Resources Group (ARG) to improve
the overall functionality, aesthetics, and rental flexibility of the forecourt. ARG developed a set
of plans and presented them to the HPC in January 2010. Although HPC approved the project,
they requested additional information on some of the design features. Since then , Glendale
Arts has reevaluated the project in terms of Code restrictions, budget and long-range planning
for the Theatre. As a result, the scale of the renovation has been reduced considerably and
most of the items that HPC asked to review have been removed. The current proposal,
although scaled back, carries the same desjgn and programmatic goals of the previous
proposal. Overall, the new design (Exhibit 5) represents a tremendouS improvement over the
existing condition. Specifically, the appearance of the concession and storage structures will be
greatly enhanced by the new landscaping. The addition of a ·cyprus lounge" will make the area
more welcoming . The glass doors will help the Theatre meet its goal of reducing street noise for
patrons gathered in the forecourt while also meeting Fire Department egress requirements .
The Alex Theatre Committee reviewed the plans and approved them on January 13, 2011 .
HPC reviewed and unanimously approved the revised project at its meeting on January 31 ,
2011 . As the Agency previously approved the release of specification and bid documents in
March 2010, this report provides an update to the Agency on the revised plans and no further
Agency action is necessary.
FISCAL IMPACT
There is no fiscal impact associated with the quarterly report. The Agency committed to
funding the capital improvement projects in June 2008, totaling $4,605,450, as part of the
current lease with Glendale Arts to operate the Alex Theatre. From 2007 to the present,
approximately $800,000 has been spent on 9 projects. The remaining projects are anticipated
to be completed by 2015 and are budgeted to fit within the total allotment authorized under the
Lease.
Front Fayade, Forecourt & Parking Lot Expansion Projects
March 1, 2011
Page 4 of 8
Staff will request funding for all future projects with the corresponding fiscal year budget
process. Funding for the Forecourt and Front Fayade Restoration Projects was previously
approved and appropriated by the Agency and is available in the Alex Theatre Account #240701-50273.
BACKGROUND
Quarterly Repo rt
Attached is the second quarter report for FY 2010-11 for the period of (October 1 to December
31, 2010) from Glendale Arts (Exhibit 1). The management agreement with Glendale Arts
requires quarterly reports rega rding Alex Theatre operations to the Redevelopment Agency.
The Alex Theatre second quarter results are as follows:
•
An overall increase of 6.9% in cash account funds over the previous year. The
decrease in the Capital and Maintenance balance is due to funds having been
withdrawn to underwrite the refurbishment of the stage fly system and repair of the
marquee ceiling .
•
Alex Theatre operations ended the second quarter with a net surplus of $219,891
after depreciation expense, which includes income form the management fee paid
to the Glendale Arts. This compares with a net surplus of $204,022 for the same
time period the previous year.
•
Although the box office processed fewer tickets , it did generate more revenue in
comparison to the same period last year.
Per the Management Agreement, Glendale Arts must maintain a General Reserve account with
a cap of $100,000. As of this report, the balance of this account is $100,000, which meets the
requirements of the Management Agreement. In addition, Glendale Arts must also maintain a
Capital/Maintenance Reserve account to fund capital and maintenance projects for the Theatre
and a Programming Reserve account to underwrite any programming losses. As of this report,
both accounts have healthy balances of $44,035 and $88,335, respectively .
Revised Capital Improvement Projects List
Since the initial rehabilitation of the Alex Theatre in 1992, there had not been a comprehensive
effort to preserve or enhance the building systems and overall condition , therefore the Alex
Theatre Building Committee along with City and Agency staff compiled a comprehensive list of
long-term maintenance and capital improvements. The Agency conceptually approved the CIP
list in April 2007 and directed staff to include the projects in the annual Agency budget process.
In June 2008, the Agency took a step further and committed to funding the capital improvement
projects as part of the current lease with Glendale Arts for the operations of the Theatre and
asked staff to bring each project to the Agency prior to implementation. The list is periodically
reviewed and revised as some projects no longer need to be implemented, cost estimates are
adjusted or implementation years/dates are revised. In October 2008 & 2009, the Agency
reviewed and approved a revised list. Although the list is revised , the total funds committed as
part of the lease remains the same. The following is an update on completed projects:
March 1, 2011
Page 5 of 8
•
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Emergency Waterproofing Repairs - completed in 2007 & 2008;
Orchestra Shell Upgrade - completed in 2007 & 2009;
Sound System Upgrade - Phases I, II & 111- completed in 2007 & 2010;
Purchase and Installation of Lighting Control Console - completed in 2008;
Purchase and Installation of Capstan Winch for rigging - completed in 2008;
Purchase and Installation of automatic restroom plumbing fixtures - completed in 2008;
Painting of North, East, South sides - completed in 2009;
Refurbishment of approximately 1,500 Theatre Seats ~ completed in 2010; and
Front Fac;:ade Restoration - (Phase I - research and investigation) - completed in 2010
The current list identifying upcoming projects is attached to this report as Exhibit 2; completed
projects have been removed.
Parking Lot Expansion Study
One of the projects identified in the Capital Improvement List when it was approved as part of
the 2008 Lease was the Theatre expansion , presumably into the adjacent parking lot area.
This project was never clearly defined nor did it have a projected date for implementation;
however, one of the critical components of this project included addressing some of the
Theatre's long~term operational deficiencies, such as;
•
•
•
•
•
•
Expansion of backstage , office and additional meeting space;
Addition of dressing rooms , storage and shop space ;
A new freight elevator to access street and subterranean levels;
VIP reception area;
Multi~purpose office space; and
A new passenger elevator with access to all levels
The proposed improvements will help enhance Theatre marketability and future financial
viability as they will allow the Theatre to attract new performers and shows with specific needs,
such as additional dressing room and VIP reception space. Furthermore, these improvements
were also intended to begin to address some of the ADA issues with the historical building in
anticipation of the expiration of the project area in 2015 and the termination of the annual
management and CIP funds. The $2 Million budgeted for the project was an estimated number
when the list was prepared. Staff recommends that this project be moved up on the priority list
in light of the proposed development project located to the south of the Theatre and its
projected implementation timeline. Staff anticipates retaining the services of an architect
experienced in historic theatre expansion to provide alternatives to accommodate the Theatre's
many needs in anticipation of the new development in the adjacent lot and its potential impact
on the theatre's backstage loading dock area. If the development project was not proposed for
the site to the south , staff would focus on this parking lot expansion project in fiscal year 2011~
12, however, in order to maximize the development opportunity on the parcels to the south , it
makes sense to address all of the missing operational needs at this time. Staff anticipates
bringing this item back to the Agency for a detailed review later on this calendar year.
Alex Theatre Quarterty Report, Revised CIP List,
Front Facade, Forecourt & Parking Lot Expansion Projects
March 1, 2011
Page 6 of8
Front Fat;ade Restoration Project
As part of the long term capital improvement projects list, the north, south and east sides of the
Theatre were painted in 2009; however, the front fagade was separated from the scope of work
as it required an intricate method to restore. The front fagade was originally restored in 1992 as
part of the original restoration of the Theatre ; however after 18 years of exposure to the
elements, the fagade needs significant repairs . The front fat;:ade restoration project was
proposed to be completed in two phases: 1} investigative/research phase and 2} painting/
restoration phase.
In August 2009, the Agency approved a sole source contract with Randall/McAnany for the first
phase. Over the past two decades, Tatyana Thompson (a subcontractor with Randall/McAnany)
has provided investigative services for several restoration projects at the Theatre. As part of the
first phase, Ms. Thompson, a Historical Conservator, performed the field investigation and
research . Her onsite investigation and field research was completed in November 2009. The
report (Exhibit 3) was prepared in April 2010 and included an assessment of the original historic
paint/finishes and the painted decoration found on the front fagade and vestibule of the Theatre.
The recommendations in the report are based on the following:
•
•
•
•
•
Onsite examination of the front fat;:ade and vestibule areas;
Examination of original sculptural elements (no longer present);
Examination of historic photographs;
Research of archival material, including copies of original construction drawings; and
Examination with a stereoscopic microscope of a representative sampling of paint
gathered from the front fagade and vestibule areas.
Staff is requesting Agency approval to prepare specifications and bid documents and to solicit
bids to restore the front fat;:ade as the second phase of this project. Staff would like to
complete this project in Spring/Summer 2011 . If the project is not implemented this summer,
the report from Ms. Thompson may become outdated and require additional research and
analysis to see if the conditions have further deteriorated since her report was prepared. The
draft scope of services is included in Exhibit 4.
The original estimate for the Front Fat;:ade project in 2009 was $90,000, which included exterior
painting on the east fa gade, vestibule and courtyard and the services of the historical
conservator. Since then, the mural, lion heads and sunburst have deteriorated due to weather
and exterior elements requiring their restoration; they have been added to the Scope of Work.
The current estimate is approximately $160,000 to include the exterior painting on the east
fagade , vestibule and courtyard, restoration of the mural, frieze and lion heads at parapet, and
sunburst. In order to accommodate for the increased cost, changes were made to the planned
Theatre carpet replacement project in 2014. The carpet replacement cost of $220,000 has·been
reduced to $100,000 and will involve replacing the carpet in heavy traffic areas where it is
showing the most wear as opposed to replaCing the entire carpet. The funds that are saved will
be used towards the additional cost of the restoration effort.
Alex Theatre Quarterty Report, Revised CIP List,
March 1, 2011
Page 7 ot8
Update on Forecourt Redesign Project
In February 2009, the Agency authorized staff to proceed with the Forecourt Redesign Project
in order to re-evaluate the current forecourt design and improve the overall functionality,
aesthetics, and rental flexibility of the space as a reception and small performance area. In
June 2009, the Agency selected Architectural Resources Group (ARG), who worked closely
with Agency/City staff and the Alex Theatre Committee on the design. As the Alex Theatre is a
designated historic resource, the design approval authority is with the Historic Preservation
Commission (HPC). In January 2010, HPC reviewed ARG's proposal for the renovation of the
forecourt. HPC unanimously approved the proposed design and requested further design
details for the paving pattern, sunshade device, new space heaters and additional lighting.
Since then, Glendale Arts has reevaluated the project in terms of Building and Fire Code
restrictions , budget and long-range planning for the Theatre. As a result, the scale of the
renovation has been reduced considerably and most of the items that HPC asked to review
have been removed from the project. The current proposal is new to the Agency, though many
of the design and programmatic goals of the previous proposal remain the same. The revised
plans are attached as Exhibit 5; the scope of work includes the following:
•
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Remove existing vines, trellis, palm trees , and metal site furniture ;
Remove existing entry gates below marquee and replace with new frameless glass door
system;
Remove outer sections of existing concrete slab paving;
Install new colored concrete slab paving;
Stain existing remaining sections of concrete paving;
Add new planters, seat walls and irrigation between obelisks and theater on the north
and south walls;
Add new concrete ·cypress lounge- seating with urns and cypress plants;
Add new vine planters and irrigation on north and south concession/storage walls;
Infill existing window at concessions/storage on north wall;
lnfill one bay of storage room door openings for single doors;
Add new cocktail counters on north and south concession/storage walls;
Add new up-lighting , forecourt area lighting and cypress lounge lighting; and
Paint entire north and south outer concrete walls and box office/electrical/concession/
storage walls.
Overall, the new design represents a tremendous improvement over the existing condition.
Specifically, the appearance of the concession and storage structures will be greatly enhanced
by the new landscaping, which will cover them with small-leafed vines. An existing opening at
the north structure will be filled in, providing the location for a future donor wall. Small counters
will project from the sides of the structures to provide table space for patrons. The glass doors
will help the Theatre meet its goal of reducing street noise for patrons gathering in the forecourt
while also meeting Fire Department egress requirements. The proposed door system is
practically frame less, providing the highest level of transparency possible. It's important to note
that the doors can be removed in the future without affecting the property's historic charact~r .
Alex Theatre Quarterly Report, Revised CIP List,
March 1, 2011
Page 8 of 8
On January 13, 2011 , the Alex Theatre Committee reviewed and approved the plans. As the
designated review authority for historic buildings, HPC reviewed and unanimously approved the
revised project at its meeting on January 31 , 2011 . Prior to HPC review , the Agency received a
bi-monthly report on January 5, 2011 with the revised project scope and associated design
plans. As the Agency previously approved the release of specification and bid documents in
March 2010, this report provides an update to the Agency on the revised plans and no further
Agency action is necessary.
EXHIBITS
Exhibit
Exhibit
Exhibit
Exhibit
Exhibit
1:
2:
3:
4:
5
Alex Theatre Quarterly Report for the period of October 1 to December 31 , 2010
Alex Theatre Revised CIP list - January 2011
Report on Front FaQade Restoration Findings & Recommendations (T. Thompson)
Proposed Scope of Services for Front FaQade Restoration Project
Forecourt Redesign Project Design Plans - January 2011
MQ!! Q~
Moved by Agency Member
seconded by Agency Member
that the quarterly report from the Glendale Arts on behalf of the
Alex Theatre for the period of October I, 2010 to December 31,
2010, is hereby deemed noted and filed and ordered filed with the
Director of Community Development.
Vote as follows:
Ayes:
Noes:
Absent:
Abstain:
APPROVED AS TO FORM
C~_
DATE
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CITY ATTORNEY
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MOIlON
Moved by Agency Member _ _ _ _ _ _ __ _ __ __ __
seconded by Agency Member _ __ _ _ _ _ _ _ _ _ __ _ _ , that the
revised Capital Improvement Projects list for the Alex Theatre be, and the same is
hereby approved as outlined in the staff report and Exhibits from the Director of
Community Development dated March 1, 2011 , including any comments and
recommendations from the Agency_
Vote as follows :
Ayes:
Noes:
Absent:
Abstain :
APPROVED AS TO FORM
CITY ATTORNEY
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RESOLUTION NO,_ _ _ __
A RESOLUTION OF THE GLENDALE REDEVELOPMENT
AGENCY AUTHORIZING THE PREPARATION OF
SPECIFICATIONS, BID DOCUMENTS AND AUTHORIZING
THE SOLICITATION OF BIDS UNDER SPECIFICATIONS
NUMBER R- 41 FOR THE FRONT FACADE RESTORATION
PROJECT AT THE HISTORIC ALEX THEATRE
WHEREAS , since 1993 when the historic Alex Theatre was renovated and converted into
a pertorming arts center, the Agency has committed to preserving and enhancing the Theatre; and
WHEREAS , historic building conservator Ms. Tatyana Thompson recently completed an
assessment and investigation to determine how restoration could be completed to ensure the Alex
Theatre's historic front facade paint/finishes would continue to be preserved; and
WHEREAS , historical conservation is a highly specialized service which in this case will
involve a high level of skill and expertise in order to ensure restoration painting , stenciling, finishing ,
and finished decorations on the front facade in the forecourt area will maintain the historic integrity
of the Theatre .
NOW, THEREFORE, BE IT RESOLVED BY THE REDEVELOPMENT AGENCY
OF THE CITY OF GLENDALE, that the Director of Community Development is hereby
authorized to prepare specifications, bid documents, and to solicit bids under
Specifications number R-41 for the Front Facade Restoration Project at the Historic Alex
Theatre.
Adopted this _ _ _ _ day of _ _ _ _ _ _ _ _ _ , 2011 .
Agency Chair
ATTEST:
APPROVED AS TO FOR_M_
Agency Secretary
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STATE OF CALIFORNIA
COUNTY OF LOS ANGELES
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I, ARDASHES KASSAKHIAN , Secretary afthe Glendale RedevelapmentAgency , dahereby
certify that the foregoing Resolution No. _ _ _ _ _ _ _ was adopted by the Redevelopment
Agency of the City of Glendale, California , at a regular meeting held on the _ _ _ day of
_ _ _ _ _ _ _ _ _ , 2011 , and that same was adopted by the following vote:
Ayes :
Noes:
Absent:
Abstain:
Secretary
2
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Exhibit 1
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GLENDALE
ARTS
116 West California Avenue
Glendale, CA 91203
P 818 .552.ARTS 127821
1818.241.2089
[email protected]
www.glendoleorts.org
feb ruary 8, 2011
The Honorable Aro Najarian, Mayor
The Honorable l auro Friedman, Agency Choir
Glendale Redevelopment Agency
633 E. Broadway, Room 201
Glendole, CA 9 1206
RE: Alex Theatre Quarterly Report - Second Quarter of Fisca l Year 2010-1 1
Dear Mayor Najarian and Agency Choir Friedman:
The Glendale Arts Boord of Directors is pleased to presenl this report to the Glendale Redevelopment
Agency (GRA) outlining the Alex Theatre's stote of operations and financial affairs for the second
quarter of fiscal year 2010-11.
As you review the attached financial statements you will note the following:
•
Alex Theatre Cas h Accounts ~ An overall increase of 6.9% in cosh account funds over the
previous year. The decrease in the Capital and Maintenance balance is due to funds having
been withdrawn to underwrite the refurbishment of the stage fly system and repair of the
marquee ceiling. Additional monies were drawn from the GRA Management Fee account to
cover costs associated with a grant for which payment is sti ll outstanding. This money will be
returned to the Management Fee account when the grant funds are received.
•
Second Quarter Statement of Activities ~ The second quarter of operations ended with 0
loss of $59,986 after depreciation expense compared to a loss of $40,286 the previous fiscal
year. This was due 10 a reduction in event activities in November as a result of several event
cancellations during the month.
•
Year-to-oate Statement of Activities ~ Alex Theatre operations ended the second quarter
with a net surplus of $219,891 after depreciation expense, which includes income from the
management fee paid to Glendale Arts. This compares with a net surplus of $204,022 for the
same time period the previous year.
Although we lost some financial ground during the second quarter due to the poor November results,
aHendance, total days of event activities, and total net rental revenues continue to run ahead of last
year. As of the preparation of this report, we are now at 98% of meeting our budget goal of
$650,000 in net rental revenues based upon confirmed engagements and bookings for which
contracts hove already been issued.
Alex Theatre Quarterly Report- Fiscal Year 20 10·71 Second Quarter
Page 2
In October, the Glendale Arts Board of Directors and senior members of the stoff participated in a
planning retreat to discuss ways to address the pending loss of funding from the Redevelopment
Agency in 2015. Out of that retreat come two distinct strategies that were adopted by the Boord.
The first strategy is to continue to improve upon our current operations by controlling costs such as
reducing energy consumption and increasing income streams such as rental income and box office
service fees. The second tactiC" is to toke on the management of additional performance facilities,
which will a llow us to spread our overhead expenses over a greater range of activities resulting in a
cost savings to the Alex Theatre through economy of scale. The Glendale Arts Boord believes that by
aggressively fo llowing these strategies we have a chance to realistically achieve self.sufficiency by the
2015 deadline.
On behalf of the members of the Glendale Arts Boord and staff, and the thousands of patrons whose
lives are enriched by offending performances at the Alex Theatre, thank you for your continued
support of our efforts and activities.
Sincerely,
~~,.w~
Chairperson, Glendale Arts Boord
2~~~
Chief Executive
Glendale Arts
SUMMARY OF ALEX THEATRE OPERATIONAL ACTIVITIES
October 7, 2070 to December 37, 2010
Following is a brief summary of Alex Theatre operational activities for the second quarter of fiscal year
2010-11 running from Odober 1, 2010 through December 31, 2010.
BOX OFFICE,
•
Adivities - Through the end of the second quarter, the Box Office processed a total of 34,548
tickets and generated $ 1,180,052 in gross ticket sa les compared with 36,558 tickets and
$ 1,134,526 in ticket sa les fo r the some period lost year. The box office also generated $32,463
in service fees compa red with $33,394 the previous yea r.
CAPITAL AND MAINTENANCE PROJE CTS,
•
Forecovrl Redesign Projed - Members of the Glendale Arts and Redevelopment Agency staffs
worked with the project architect to create a modified design that better meets the budget
parameters and revised project goals. The new design will be presented to the Historic
Preservation Commission in January and the Redevelopment Agency in March for final approval.
•
Future Projeds - On Odober 19, the Redevelopment Agency approved issuing RFPs seeking
consultants to conduct assessments of the theatre roof and of any building modifications required
under the Americans with Disabil ities Act. As port of the roof assessment, the consultant will be
looking at the feasibility of adding solar panels to reduce energy costs.
COMMUNITY/ EDUCATIONAL OUTREACH,
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Alex Theatre Public Tour - Glendale Arts hosted free public tours of the Alex Theatre on
Odober 23 and November 27, 2010. This ongoing series oftours provides local residents and
visitors with a historical overview of the Alex Theatre and tokes them backstage where the
technical stoff demonstrates the lighting, sound, and film projection systems.
•
PATH Achieve Glendale Diaper Drive - Glendale Arts and the Alex Theatre partnered with
PATH Achieve Gle nda le to participate in the Glendale Domestic Violence Task Force annual
Diaper Drive in Novem ber and December. Patrons attending events were encouraged to bring
diapers to donate to the drive.
DEVELOPMENT / FUNDRAISING,
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Annual Fund Drive - In November, Glenda le Arts launched its second annual Fund Drive for the
Arlswith a goal of ra ising $73,000 through contributions from the community. The fund drive will
run through May of 20 11 .
FRONT OF HOUSE,
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Theatre Volunteers - During the second quarter of operations, nine residents from the local
commun ity joined the Alex Theatre volunteer usher program .
•1•
Glenda le Arts - Summory of Alex Theatre Operational Activities
MARKETING,
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Alex Theatre Web Site - Through the end of the second qua rter, the Alex Theatre web site
attra cted 103,680 visitors. The overage visitor viewed 10 pages per visit and spent 7 minutes
viewing the site. Year-Io-dafe, a tolal of 197,720 visitors have viewed the Alex Theatre web site.
•
Awards - The Alex Theatre was voted "'Best live Venue" in the Pasadena Weekly's Bes! of
Pasadena issue, as well as the "Best live Theatre" in the Bes! Enferiainmenfcategory by the
Glendale News·Press.
RENTALS,
•
Theatre Adivities - During the second quarter of operations, the Alex Theatre had 46 days of
activities and hosted 1 comm unity event, 1 educational school event, 8 film screenings, 6 days of
TV and film shoots, 8 load-in/rehearsa l doys, 8 reception/business meetings, and 22 public
performances.
•
Glendale Renaissance Orchestra - On December 8, the Glendale Renaissance Orchestra
com pleted its inaugural season of four concerts with a special holiday performance ot the Alex
Theatre. Ell iott Yamin, who was the special guest artist at the December performance, also gave 0
sho rt concert for the staff and pediatric patients of the Glend a le Adventist Medical Center prior to
his performance at the Alex. When the GRO beg ins its second season in 201 1, the orchestra will
change its name to the Glendale Pops Orchestra and will hire a full-time Music Director/Principal
Conductor. The new season will kick-off on May 13,2011 at the Alex Theatre.
•
Rental Income - As of December 31, 2010, there were $580,883 in confirmed net rental
revenues for the year compared with a budget of $650,000, which places the Alex Theatre at
89.4% of meeting its budget goal. As of De<:ember 31 , 2009 there were $568,771 in confirmed
net renta l revenues, so confirmed bookings are currently running $ 12,112 ahead of the some
period lost year.
-2-
G~nclale
Arts
ALEX THEATRE EVENT ACTIVITIES
Year-To-Date Previous Yeal Comparison
[July 1, 2010 - OKemller 31, 2010)
FN
FY 2009-10
FY 2009-10
2.154
2.100
2.312
10.061
104,915
6.161
9,097
10,043
6,101
'.553
11.015
26,111
11.704
11.528
29,333
41,526
31,430
20
12
V......
% Ch.nae
ATTENDANCE
J""
AU9uSI
September
TOlallsl Quarter Attendance:
""'."
November
December
70ut 2nd Quarter Attend.nce:
TOTAL ATTENDANCE:
6>,
DAY OF ACTIVITIES
J.,
August
September
TQtal1,t Quaner Days of Activities :
"'",,",
,
November
December
Toul 2nd Quarter Days of Activities :
TOTAL DAYS OF ACTIVITIES:
MIX OF THEATRE ACTIVITIES
Community 0utreiK;h
Educational Outreach
Film Screenings
Film I TV Shoots
L().iId-ln I Rehea rsal
Meetings I Receptions I Graduations
Performances
TOUI tal Quarter Mix of TIMI.lre Activities:
Community Outreach
Educational Outreach
Fnm Screenings
Film / TV Shoots
Load·ln / Rehearsal
Meetings / Receptions/Graduations
Performances
Total 2nd QU<lner Mill of Thfltra Activities :
3
TOTAL MIX OF THEATRE ACTIVITIES :
J.,
9
,•
"
23
15
11
"
11
20
"
"
,
0
3
"
,•
.,
,
,,
6
«,
19.1%
1,482
3,894
239.8%
63.1%
5,818
61.0%
3,942
(6,llil)
64.6%
-52.6%
-4.5%
j 5131
(2,722)
3.096
,,
,
"•
-9.3%
1.1%
...'"
125.0%
100.0%
17.0%
("
364%
-26,7%
2
11.1%
4.5%
67
22
32.8%
2
I')
·50.0%
0
6
0
(31
-50.0%
."
15
,
0.'"
,
,
••
",
"
237.5%
0
0
3
0.0%
0.0%
75.0%
"I')
72.0%
2
('I
0
6
(6)
-50.0%
100.0%
100.0%
-42,9%
100.0%
-241%
•
",
•
,
....'"
22
29
j71
"
"
"n
2
3.1%
"
26.0%
11
11
9
3
0
6
6
12
0.0%
200,0%
DAYS OF RENTAL ACTIVITIES
August
September
TOI.ll11 OUi!lrter Days of Rantal Activities:
om""
November
Oecember
Tolal 2nd Ouaner Days of Renlal Ac\lvilie-s:
•
TOTAL DAYS OF RENTAL A CTIVITIES :
,
"
"
15
"
.."
."
(')
"
65
"
11
11
15
•
85.7%
57.1%
36.<4%
·267%
5.6%
2.3%
20.0%
ALEX THEATRE EVENT ACTIVITIES
Year-To-Date Previous Year CompariSOl1
(July 1, 2010 - December 31, 2(110]
FN
FY 2009-10
FY 2(109-10
33.311
35,119
38.688
12,945
(5.311)
22,174
63.251
131,741
39.995
91,628
23.256
<10,113
11,906
50,176
47.336
85.851
2115,093
83.712
80....
21,130
(36.376)
214,351
5.385
(9,261)
33&,834
305,982
30,952
3.034
3.902
4,665
3,992
3,517
(483)
4.315
5,114
4,3&3
(413)
(848
(371)
4.794
4,561
4.303
5.561
Variance
NET RENTAL REVENUE
J..,
A_'
September
lOUlltt Outrter Het Rental Revenues:
"'.'"
November
"",",,,,",
TOUII2nd Quarter Net Rental Revenues :
5
TOTAL NET RENTAL REVENUES :
-13.7%
171.3%
58.1%
43.8%
43.3%
--43.5%
6.7%
".3%
10.1%
AVERAGE NET RENTAL REVENUES PER DAY
July
August
September
Total 1st Quarter Aver'ge Net Rental RevenLles:
OCtotler
November
December
TOIal2nd QLlarter Average Net Rental ReYenlH!$:
6
10TALAVERAGE NET RENTAL REVENUES:
4.518
4 ....
4,318
4,101
1
",
..
-13.1%
-9.6%
-14.8%
~.5%
(1.278)
5.1%
-22.11%
1.1%
(314)
-u%
(389)
~.3"4
I
FOOTNOTES
The decrease In attendance In the 2nd qLl8fter was due 10 a redt.oction in event acllvtly In November.
2
The dec:rease In event aclivIIy In November was due to the loss of an annual week-long booking due to budget CUI-backs experienced by the
3
The Increase In total itClivi\ies is due primarily to the Last comic; Standing tapings In July.nd August
4
The Increase In total days of rental octtvities is primarilydu-e to the Last Comic SIIJIIdIng lllpings In July and AugLisl
5
The Increase In total nel rental revenLies would have been grealer. but film shoots generalliess Income than other types of events.
6
Average net rental revenLie 15 down becat.tSe 26% of aclivilles during tile flrst and second quarlel"$ were film shoots, whlctl generate less II'lcome
than other types of events.
produetng organization.
~,
.
GlendaJ~
Arts
ALEX THEATRE CASH ACCOUNTS
Previoos Year Comparison
[Balances as of December 31, 2010]
12131/10
FN
,,
4
,
,
Reserve Accounts
General Reserve Account
Capijtal and Maintenance Reserve Account
Programming Reserve Account
100,000
44,03S
12131109
97,690
Variance
% Chanlle
2,310
(29.344)
18.329
(31.543)
(40,248)
><%
-40.0%
GRA Management fee
Total Reserve Accounts:
SS.33S
150.842
383,212
73,379
70,006
182,385
423,460
Box Office Receipts
Ticket Sales Receipts
Rental Deposits
Total Box Offlce Receipts
118,625
34,513
153,138
52.360
25.693
78,053
68.265
8.820
75,085
126.6%
34.3%
TOTAL CASH ACCOUNTS
536,350
501,513
34,837
6.9%
26.2%
-17.3%
-9.5%
".'"
I
FOOTNOTES
The General Reserve Account is held in a segregated Board restricted money market fund.
2
Funding to underwrite maintenance and capital improvements at the Alex Theatre. wtlk:h Is funded from a portion of th!'! $1.00 facility assessed to tickets
distributed for !'!venls.
3
Funding to underwrite any losses incurred by Glendale Arts presentations at the Alex Theatre. which Is funded from a portion of the $1.00 facility
assessed \(I tJck!'!1s distributed for events.
4
R!'!malnlng balance of annual 5415.000 management fee paid to Glendale Arts by the GRA.
5
Advance ticket sales on account for upcoming performances at th!'! Alex Theatre .
6
Event deposits on account for upcoming rental engagements at m!'! Alex Theatr!'!.
·7·
Gle ndale AIls
ALEX THEATRE STATEMENT OF ACTIVITIES
Sll~ond
P ravkxl . Year Co mpa rison
Qu.ner (Oetober 1, 2010 to O,umber 31, 20101
FN
AI..
0l!:!"'!ions
....
Renllll,
FY 2010-11
2nd au.lter
Tolll'
O ...rh. .d
ln~ome
,,
,
,
Contributions
InleraS! Incom e
MI,cel lan&ous Inco me
GRA Management F&a
Reve nue
Tot..
ln~om, ;
,...,
FY2009-10
2nd QUIIIt.r
Varlanee
'foC ha!!ll!
0
0
0
0
0
10,484
289,862
0
0
10,699
289.862
8.125
lOt,688
330.156
(21 ,-470)
-6.5%
17.967
71,787
0
0
0
.(9,291
1.967
199,()'(5
1,967
20,025
23,613
1.156
2Q7,740
2.171
20,9 75
22 .153
(8,695)
(204)
(950)
(492)
'"24'
'.650
'"
-<1.2%
·9 ..("10
-4.5%
7.5%
-29.8%
-11 .9%
54.5%
100.0%
100.0%
11 .2%
0.0%
24.1%
"
,go
0
7,Osa
7.083
' J<
50'
606
.60
'50
1,267
2.332
6.949
(661)
(1 ,681 )
0
0
300,348
326, 423
126 .0n )
5185.8%
-52.2%
_72. 1%
0.0%
-8.0%
0
Expen..
•
,,,
""
""
""
""
""
""
""
""
""
""
""
"
"
"
"
Salaries and Wages
Accounting I Payroll Cha~.
SABO/Credlt Card Ch, rgu
Insurance
M8rke~ng
CUllS 3. Subscriptlon.
Equipment Expense.
Inlerast Expen_
lIo.ns.s 3. Pennits
CllYlllopment 3. Fuooraltlng
VOlunleer Coordination
Professiona l Fees
Contra ct Labor
An lsl Fees
PrinUng & Reproductlon
Postage & Delivery
Renl & Lease
Telephone
Offi~SuppWes
U I .li~fIS
Theatra Ma intenance
Taxes - Other
Employer Expense.
Mealll Hospita lit)l
TfJlYel & Entertainment
Miscellaneous
Tot" Expense'
NET SURPl.USI(DEF1CIT)
Cepre<:1atlon Expense
NET SURPl.USI(DEFIC1T) [Alte r Depre<:1a tion]
Lu. Annual GRA Man.gemenl F&a
NET SURPl.USJ(DEFICrT) [wlo ORA Managemenl Fee)
19,303
65
0
994
0
0
0
0
6,683
0
0
0
,,.
0
'"
'54
23,801
14 ,092
0
..'"
10.2~ 2
,
0
20,025
0
0
0
0
0
0
0
0
0
0
4,510
1.093
6.534
1,554
0
0
0
0
0
0
1.453
0
9.9 12
(19)
'"24'
536
1.530
'"
0
'"
'"0
2,692
9,375
0
0
0
6 .53~
'"
'"
6.525
2,288
1,011
1.0.(1
,
1,099
7,129
0
,2<
'"
".65
155.205
111,529
8.( ,008
!1<<, 5061
178,333
175.8831
17,945
1'62,,(5'1
0
1162,,(511
0
178,333
0
178,333
,,369
1'5)
175 1868 1
0
1!5!!!!1
1,55~
0
553
6.525
2.393
1,765
2.(.842
15.547
1,099
27.283
(79)
2.168
',334
350,142
°
9!10
0
0
394
0
..
'"
0
1.821
'50
2.~%
0
0
1.55~
100.0%
0.0%
-28.6%
32.8%
20.7%
-6 ..(%
-7.7%
,-"%
-23.7%
7.3%
-1,(2.2%
251.2%
25.6%
H5
4,915
1,982
,....
26.927
15 .330
1,441
2 5-"26
'"
50'
1,656
351,891
121 ,735 1
18 .551
159,9861
1'(0,286 1
0
(65)
540
'46
1,554
6 .383
1,(2 1 561
17,930
159,986 1
'.600
0
~40.2"1
0
(222)
1,610
...
(121)
(2,085)
'"
(34 2)
1,857
(266)
1,561
'"
(1 ,149)
-0.3%
12°,321 1
93.5 %
1621 )
19
1 ,700!
0
119,7001
·3.3%
,(8.9%
0.0%
.(8.9 %
Glelldale Arts
ALEX THEATRE STATEMENT OF ACTIVITIES
F'revlou$ Year Comparison
Second Qu.rur [October 1, 2010 to Cecember 31, 2010]
IFOOTNOTeS
Conlribullons from lound.lions, corpor.:lllons, and indMdu.!s.
2
Internt Income gene....led from the AJex Theatre casn ~rve aecoun1., capllaVmalnlenanee fund aecount, .nd Ule box offiee receipts accounl
3
MlseellaneotJs Income gen&releci !rom sources not dIrectly relatad 10 rental event aetMtl8l .
.f
Tna Management Fee pakl to Glendale Arts by the GRA for the operatkln of Iha
~
Incoma generated from rental feas,
bo~
Ale~
Theatre Is recor;nlzed
a. Ir>eome In July when the payment Is received.
offlca faes, arld relmbur.able charge·backs to renla l users, arld Igcll ity fe8l.
S
S,la.-. and wages, which Inch.reI" admlnilrlreUve w.ge., labor costs associated with r,ntal events. and stage crew maintenaflCft wages .
7
Payroll service fe8lIand admlniltretlve lees lor the emplo)'8e -401 (k) reliremelll nvlngl plan .
8
Tlckellees paid to bo~ office software provider and
9
IOfUl1lOC8 premium expense for employee medlc6l.nd dental coYefllQ8, genaraillabllltv coverage, and directofl; & officers coverage.
10
Expense asSOCiated with m.rketlng the Alex Theatre to polen\ltll rental users arld patrons (advertisemenlS In tr1Ide publicationS. direct mall camp.lgns, W9b ,Ita development).
fee. associated with the A1e~ Theatre merchant account through which credit card tnlnsactioos are proefllsecl .
11
Membership fees for professlon.1 organizations and subllCrip~ons for Indultry publicatlonl.
12
Leue e~pen$a for office copy machine and poSlilgl matar; purchase of computer loftware; rental of equipment for evants.
for the office copy meehlne arld postage meter.
13
Inl4rBlt expense from 1M lene
14
Annual permit fees associa Ted with operating the Ala~ Theatre.
15
~nn
as.soeia\8CI wllh applying lot opemlioo;ll .nd Cflpltat gnllnlS and for .oIreiting corporaTe and indivldu.1 conTrIbutions.
16
~
lor operabng the AIe~ Theatre voIut1l00f usher pmgrarn.
17
Expense assodated With the annual.udi\. atlomay'sleea, and oUlSlde coosultanlS luch as grant writers. The cUlT8flt year increase raflects cost of IT conSllltant.
18
ConTract stage and security labor for rental evenl8.
19
Artist fa., paid by Glandal' Art. on beha~ of rental users In connection with evants at \he Ale~ Theatre
20
Mltcellaneous prlnUng lor all AIe~ Theatre (jgpartments.
21
Postage expense for In AIe~ Theatre departmenTs.
22
AIe~
23
Raneets Alex Theatre stlara of lelaphone (oftlce and IhNtre). OSL servic4l. and web sile hos~ng fees.
24
Puretlase of ~ct<et stock lor th' box offrc. and other mltcel l.neous office supplies lor use by the AIwt Tllealrt
2~
UWI~8I e~pense
26
E~penle
27
MIIIC8Uaneoulta~ea
28
Worker. Compenililtion, federal.Ad state em~.nT tall...
Theatre stlare of lease lor Glendale Arts administration office In Ihe Orange Street Parking Garage
.ta".
lor e lectric. 9al and trash removal.
for thealrll mainTenance and repel'll and annual resToration projects.
assened to the AIg~ Theatre ane! the Gklodale Alta admlnllliration olllee
29
Ho.pitaliTy end food aAd beverage expense associ.ted with meetIngs and IlIfltal evenl act1v,lies.
30
Employee parking passes lor the Orange SIrgeI F'arklng Garage; employee mllNge driven; emplo~ .lIend.nc." professiOnal development seminars and classes.
31
Mitctllaneous expense all-SOClaled with \he operation 01 the Alex Theatre.
32
Net .urplus or deficit before depreciation e~pense.
33
Assat depreciation.
34
Net surplus or deficit after depreelaTkm expense .
35
/lleTlu'pllI! or deficit when income from the GRA ManagemenT Fee Is removed.
-, -
Glendalll Arb
ALEX THEATRE STATEMENT OF AC T IVITIES
Previous Year Comparison
Vur·to·Oat. [July 1, 2010 t o O.c.mbtor 31, 20101
. ...
"
Operations
Income
,,
,
,
Con lr1buUons
Intere!lt Income
Miscellaneou. Income
GRA Management Fee
Revenue
Total Income:
"'"
Rentals
FV 2010·11
ym
Total
Overheed
FV 2009-10
"'.
''''''
Variance
,..
','"
"foC ha!!Jl!
7,058
-415,000
16.144
0
0
0
0
480,101
1,523
1.20-4
0
0
7,063
1,523
1.394
-415,000
496,245
6.510
415.000
457,395
6,715
(1,-465)
(5.116)
0
38.850
431,359
480,101
9,785
' 21 ,245
882,261
38,'84
162,958
0
0
39.770
28'
0
1,774
0
0
0
0
11.505
0
0
112.168
0
26.768
0
0
0
91,515
3.810
0
9.374
2.111
1,052
1,831
372,721
3.810
26.168
49,1 44
364,161
4.188
30.431
46,883
4.522
',766
4,811
15
7,960
(978)
(3.663)
2,261
(2.126)
(214)
(1.107)
,.,"
0
182-4.7%
.... 9.0%
·76.6%
0.0%
8.5%
4.4%
£a pen..
•
,•
"
""
""
""
""
""
""
""
"
""
""
7
II
20
"
"
"
"
Salarie•• nd Wages
Accounllng I Payroll Charges
SABO/Ctedlt Card Cmorges
Insulllnce
Markeling
Dues a Subscriptions
Equipment Expens..
Interest E~penses
Llcerl5e. & Permits
DeveIopmenl " Fund...l,i"ll
.... oIunteer Comt!llI3lfon
Profenional Fees
Contract Labor
Afljst F_
P11ntlng a Reproduction
Posl8Qe a Dellvary
Rema Lease
Telephone
Olfi<:e Supplies
UtiliV..
Theatre M'lntenaoce
Taxes· 01het
Employer Expense.
Meals/ Hospitality
Tra ....1& Enlerlalnment
Mi$C8llaneous
Tota l Exp, n .. :
NET SURPLUSf(DE.FICIT)
D-eprecla~on
Expen,e
NET SURPLUS/(OEFICIT) (After Depreciation]
LtI$s Annual GRA Managemenl Fee
NET SURPLU SI(DEFICITj [wlo GRA Management Fee)
...'"
0
'10
1.591
49,014
37,671
0
21,621
0
975
"
""
4"
1.052
3.704
'"
0
0
0
0
0
12.107
1.554
100
0
0
0
0
0
2.653
0
15.491
0
119
159
87.
0
6.701
0
0
0
'"
12,723
4.472
2.108
2.058
80
1,226
14,415
0
2,149
·100.0%
202.0%
1.6%
""
41
255,146
240 ,028
15 118
1
,8<
35,855
36.006
211.111
204.022
15,819
415.000
415.000
0
0.0%
119511011
1210.9761
15 869
1
·7.5%
0
1
11 55.9311
0
11 55,9391
- 10·
,468,
4.113
(181)
2,169
40
53,499
j1 55,355
308 ,1&8
306,798
~.816
(2,361)
',586
4,335
3.658
23 ,266
35,211
j3471968 1
~,,",
18.6%
8.0%
1.1%
.4.4%
16,0%
-21.6%
642,233
102,303
0
(10)
1.997
2.~&8
165,140
1,~14
308.7N
32.
33.7'10
30.9%
0.0%
0,0%
665,499
171,30 3
61,032
1.121
12.723
4.682
3.899
51,132
40.404
1,228
51,527
0
'"'"
(150)
0
4,595
2,861
1.554
1.696
47, 354
187
1,074
2,428
329,056
415,000
IT
"0
0
13.617
9,246
0
0
1.131
10.726
32.
'"
830
'59
.20
0
18.212
12,101
1,554
2.2%
·20.4%
· 12.0%
4.8%
-<11.0%
-16,9%
·23.0%
3213.3%
835.3%
·15.5%
0.0%
3>4'
(lSI)
8.8%
3.6%
6 .5'10
-0.4%
1.1"
Glendale Arte
ALEX THEATRE STATEMENT OF AC TIVITIES
PreYiooe Year Comparison
Year·lo·Oal l [J uly 1, 2.010 10 December 31, 2010J
I
FOOTNOTES
I
Contributions from foundalions, corporatlonl. and individuals.
2
Interest Income generated from the AIel( Theatre cash roSeNe 3CCQUnt, ca~tIIVmalntefWIIllCe funlj Iccounl, and the box office re<:elp\3 accounl
3
MiIIce..neous Income generated 110m IOWCeS nol d:re<:tty related to .entlll event acUvltles.
.(
The Management Fee paid \0 Glendale Arts by the GRA for the operation of the
.5
Income generated from rentlll feel. boll office feel. and reimbursable charge·backs \0 rentlll users. and IaclUty feel.
6
Salaries and wages, which IncIU<Ie. adminlwa~ve wages • ..,bor CO$U auoclated with rental events. and slage crew maintenance wage ..
AIe~
Theatru is recognlZIJd as Income In July when the payment Ie received .
1
Pa)'fOlt"Nice foo, and admlnl,1JlI\IYe foo, for the employee 401(k) retirement saYing, plan.
8
B
Ticket fees paid to box office software provider and fees assoclaled with the Alex Theatre merchant account through wh1ch credit card trannction. are processed.
10
Expense asllDClated with markeUng!he Alex Theatre \0 potendal ranlat usera alld patrons (adwrtulements in Irade publications. d,reel mall campaigns, web.1te development).
11
Membel'shlp fee, fof professional Of\IanlUllion. and .ubscrlp\IDns fof Indusuy publications.
Insul8nce premium expense for employee medlcll and dental coverage. general liability covera\j6. alld dlreelors & officers coverage.
12
Leasa expense for office copy machine and postage malar: purchase of computa. software: rantal of I'qulpmant fur avents.
13
Inte",,! expense from the "'8M lor tile office copy machine and postage meter.
14
Annual pem1it fee. . .socia ted wilt! operallng the Alex Theatre
1.5
Expen.. nsoeiated with applying for operational am:! cop1ta1 gfl'lnts and to •• ollcl~ng corporete and IndiVidual contributions.
16
Expenst tor operatirlg the AJax Theatre VOlunteer usher progr'llm.
17
Expense •• socIat&d with the .MUIII audit. attorney'. lee. , lnet ootskla con ..... tants such IS grant writers. The coo-ent year IfICflIaH raflects cost of IT con.ultlll'lt.
18
Contracl sta98 and IItICUIIty labor for rantal eventl.
19
Artist fees paid by Glendale An, on behalf of rental userliin conneclJon with e~enls althe Alex Theatill .
20
Misce/I.neous printing for all Alex Theatre depanments.
21
Poa.
expefIH for
I.
Alex TheaIAt depanmenll.
22
Alex Theatre share of lea5-8 for Glendale Arts .dmlnlstratlon office In the Orange Street Parlling Garage.
23
Reflects Alex Theatre lhara of te~phone (offiCI and theatre). DSL service. Ind web sll4l hol~ng fee •.
24
Purchase oftk:kel stock lor the bo). office and oth&r miscellaneous office supplies lor un by the Alex Theatre stalf.
25
Utilltie. expen5-8 fofelectrlc, gal and nIh ramoval.
26
Expenle for theatre melntenance and repairs and annual raslOretion projects.
27
MI!lCellaneous taxes aQessed \0 the Alex Theatre and the Glendale Arts administration office.
28
Work.... compensallOn. federal lnet .tate employmenltaJ.8I
Hospitality and food end beverage expense U$OClated with meetings am:! rantal evant actMtles.
30 Employee parlling paueslor the Orange Street Plrklng Garage~ emplo)'8* mileage drtven; employee attendance at profossional de~elopment .amina" and C~Ssel.
3 f M1sce1il1neous expense assocllted with the op8ll1tion of the Alex Theatre.
29
32
Net st/fplus ordet\clt befora d&preclatlon ekpBnse.
J3
Asset depreciation.
34
Net ....rJ>/u. ordellclt 1ft&!' depreela\lon ""pen".
3:5
Net surplus or der.eot when income from the GRA Management Fee is removed.
·11-
EXHIBIT 2
ALEX THEATRE
LONG·TERM MAINTENANCE AND CAPITAL PROJECTS
Revised 216/11
Fiscal Year
Project
GRA Cost
Total
Proposed Projects:
Paint & Restore Front Facade - Phase II
Forecrout Project [Construction] - Phase II
Replace Auditorium Roof - Phase II
Replace Boiler and Chiller
ADA Modifications
163,000
1,218,000
360,000
75,000
320,000
300,000
2012-2013
Replace Dimmer Racks & Stage lighting Fixtures
270,000
270,000
2013-2014
Replace Theatre Carpet [high traffic areas]
Energy Efficiency (fixtures, lamps, wiring)
100,000
160,000
260,000
60,000
SO,ooO
110,000
Sound System Upgrade
Paint Three Sides of Building (S, E, N)
Tot,!1 Proposed Projects:
1,858,000
Additional Capital Projects :
2011-2015
Expand Facilities (parking lot area)
2,000,000
Total Additional Capital Projects :
2,000,000
ESTIMATED TOTAL PROJECT COST:
3,858,000
Note: All cost projections are based upon today's construction costs.
- - -----------
EXHIBIT 3
14jJ-U J ~rh Slr!;'CI
S~1I 1.1 MOIlICI. C,l , !)O.j.O..j
3 10-45' .113 5
TA'lYANA M . TH OM PSON
& ASSOCIATES, I NC.
.11O-HI 1170
r. . x
Im I COlUnvation@l'rod i ~y.'lct
April 8, 2010
Alex Theatre
216 North Brand Boulevard
Glendale, California 91203
Attn: Mr. Jack Allaway
Investigation of Historic Color and Finishes in the
East Fa~ade and the Vestibule
The following report is an assessment of the original historic paint! finishes and
the painted decoration found on the East Fa~ade and Vestibule of the Alex
Theater. The areas investigated on the East Fa~ade include the stucco walls at
the East elevation, the painted decoration (gray band, floral graphics and circle
emblem), the four medallions, and the bas-relief muraJ. The areas investigated in
the Vestibule include the stucco walls, small windows, columns and the low
stucco walls and decorative shells at ticket windows.
The East Fac;ade and Vestibule have sustained many interventions over the years
and have been repainted numerous times. The current painted decoration is a
recreation of the original design and was executed during a large-scale
restoration/ rehabilitation in 1993 (see Historic Photograph 1993).
The purpose of this investigation is to detennine historic color and design and
provide recommendations for paint colors, design scheme, and colors for painted
decoration and a treabnent plan for the bas-relief mural.
The conclusions in this report are based on: 1) onsite examination of the
aforementioned. locations, 2) examination of original sculptural elements that are
no longer present on the fac;ade (lion's head relief and a remnant of the floral
frieze), 3) examination of historic photographs (see attached photos for
examples), 4) research of archival material including copies of the original
construction drawings by Alex Theater architects, Lindley Selkirk, and 5)
examination with a stereoscopic microscope of a representative sampling of paint
gathered from the aforementioned locations.
P A INTIN G
CONSERVAT I ON
I
Alex Thealre
Historic CDlor/Finishes Report
March 20/0
Please note that the color recommendations, design and site are not meant as
replication "draw-downs", but rather an expression of the pre-existing design.
Please be aware that while every effort has been made to create the design and
colors that will best achieve the desired result, adjusbnents may be necessary
when the colors are scaled up to actual size. It is recommended that scaled up
samples be produced before proceeding with the project.
EAST FA<;:ADE
Medallions
There are four medallions situated on the east fatjade. Two medallions flank the
upper left and right comers of the bas-relief mural. The two other medallions
overlay the painted floral decorative border and are located directly above the
two columns. The medallions are constructed of cast iron and appear to be
painted. The paint strata are minimal indicating that the medallions were not
repainted as often as other elements of the theatre fa~ade, The topcoat paint
layer is reddish brown with some intenruttent gilding apparent. followed below
by a red primer layer. Below the primer layer there is some evidence of pinkish
copper gilding directly on the cast iron. There is some rusting present
intermittently (see Medallion photo page).
Original construction drawings indicate that the medaUions were designated as
"Cast Iron Bronze Plated" (see construction drawing), The pinkish copper
gildjng fOWld during excavation was probably a finish on the metal and may
have formerly been darker in appearance. Examination of the one remaining cast
plaster lion's head, an element of the missing sculptural frieze that originally
lined the upper edge of the fa~ade, revealed a similar finish. Also the two
cauldrons on the top of the theatre have a similar appearance (could not be
examined closely due to access constraints). Historic photographs (see Historic
Photographs 1925) show these three elements (medallions, sculptural frieze,
cauldrons) having a similar unified appearance of metal ornamentation.
Recommended Treatment
Consultation with an objects conservator is recommended regarding the
appropriate treatment involving the removal of overpaint, treatment of rust and
appropriate final appearance of the finish.
2
-----Alex Theatre
His/oric Color/Fin;.~hes Report
March20JO
Trompe l'Oeil Bas-relief Mural
The mural is a two-dimensional replication of a "Greco-Egyptian" bas-relief. It is
painted on fabric that has been marouflaged to the concrete wall of a recessed
niche on the upper east facade. The entire mural was repainted at the time of the
restoration iill993. Historic photographs suggest that it may have been painted
out or removed during a remodel in the 19405 (see Alex Theatre Photographs
1948).
The overall adhesion of the fabric to the wall appears very good and it was
strongly attached where examined. The paint is extremely friable when
subjected to mechanical action. There are two significant cracks, 50" and 32",
with associated flaking paint (see Bas-relief photo page 1). Other smaller cracks
are apparent but appear stable (see Bas-relief photo page 1). Bird droppings are
present intermittently overall and there are scattered small losses (see Bas-relief
photo page 1). A 2" in diameter void filled with discolored caulk is visible (see
Bas-relief photo page 1). There is an overall layer of surface dirt present as well
as whitish chalky deposits that are particularly apparent on the background
pinkish-orange color (see Bas-relief photo page 2). Some small areas of dark
discoloration are scattered intermittently (see Bas-relief photo page 2).
Where tested the paint layer is soluble in both aqueous and solvent systems.
Drying cleaning systems removed some superficial surface dirt and reduced the
whitish chalky deposits resulting in a somewhat brighter appearance. The
flaking paint requires consolidation and the voids require filling. The areas of
dark discoloration could be improved with inpainting.
See Treabnent Plan on Page 9.
3
Alex Theatre
Historic Color/Finishes Report
March 2010
Exterior Stucco Walls
The exterior walls are textured stucco designed to imi tate Egyptian sandstone
block construction. Historic black. and white photographs demonstrate that
originally the individual blocks had tonal variations, giving the appearance of
natural stone (see Historic Photograph from 1925). Numerous subsequent
repaintings appear to have been done in single uniform colors that were
variations of the original tonal palette.
Excavated paint samples from several locations on the exterior stucco walls of
the east fac;ade indicate that the original wall color was integral color stucco in
muted warm yellow ochre from "Dakota Land" (ICl #20YY 70/138) to "Tuscan
Tan" (ICl #20YY 53/238) to "Just Peachy" (leI #20YY 67/216) and was designed
to imitate Egyptian sandstone bJock construction (see Exterior Stucco Wall photo
page).
Several locations were found that corroborate the identification of the original
wall color:
• There is a thin strip of exposed wall below the bas-relief mural that could
possibly be original paint layer (see exterior stucco wall photo page). Because
this color continues behind the mural, it can be assumed that it was applied prior
to the attachment of the mural. There is also a lack of any overpaint along the
bottom edge of the mural indicating that repainting was not done in this area
(probably due to the fact that is not visible from the ground).
• In the vestibule above the entrance doors, the ornate horizontal molding is
painted with this same ochre color as a background with a gilded finish on the
raised decoration (see exterior stucco wall photo page).
• In an adjacent area, excavation reveals the same color as at the base of the
paint strata (see Exterior Stucco Wall photo page).
The paint colors in the above locations are all very similar, and in each case, are
unlike both the existing wall color and the colors found in the excavated paint
strata.
It is recommended that the exterior stucco walls be painted it muted warm
yellow ochre, exemplified by "Chamois" (Pratt & Lambert 9-25) which will unify
the exterior wall color of the theatre overall.
4
Alex Theatre
Historic ColorlFinishes Report
March20JO
Painted Decoration
The current painted decoration on the east fac;ade is a recreation completed
during the restoration of the theatre in 1993. The outer decorative border
consists of repeating ochre circles on a terracotta band and follows the outer
perimeter of the fac;ade. The inner decorative consists of a solid gray band
flanked by a repeating floral or leaf pattern in alternating light blue and ochre.
This decoration borders the vestibule opening. Two medalHons overlay the
irmer band, directly above the mo large columns (see Painted Decoration photo
page),
Investigation of the paint strata in these locations revealed that little or none of
the original design layer still exists. Early archival photograph indicates that the
stenciled design had sustained damage and degradation as early as 1930 (see
Historic Photo 1930). It is possible that at some point the fa~ade was sandblasted
in preparation for repainting. Fragments of paint in a variety of colors were
found in the intervening paint layers (see Painted Decoration photo page). Some
of these colors do not correspond with the overall color palette of the theatre.
They most probably represent prior repainting of the decoration. Yellowish
green and dark terracotta colors were found on the columns in the vestibule and
at the comers of facade. These colors may relate to the terrazzo floor colors in
the vestibule.
The original historic photographs establish that the existing painted decoration is
a stenciled recreation that mostly replicates the original construction drawings
design. However, in the original design the stenciled fonns appear to have more
volume than the present decoration (see Comparison of Painted Decoration
page). The present color palette appears to be drawn from the general palette of
the theatre's other areas of painted decoration and is much lighter than the
appearance in the historic photographs (see Painted Decoration photo page).
Also, it is clear in the historic photographs that there was a greater value
difference bemeen the repeating floral or leaf fOffils.. with the darker fonns
matching the value of the solid band and the metal finish elements such as the
medallions and the sculptural frieze (see Historic Photo 1925), The lighter forms
appear intermittenliy brighter indicating that they may have been metallic
and! or reflective.
ReCOmmended Treatment
A new design scheme that more closely replicates the original design has been
attached. This design is based on investigation of archival photographs and
construction documents. Due to the lack of original paint material, color
recommendations are based on archival photographs and investigation of the
original historic color palette. Two different variations have been provided for
consideration.
5
---------------------------------------------Alex Theatre
March 2010
VESTIBULE
Stucco Walls
The wall paint strata reveals numerous paint layers in variations of muted
yellow ochre. There is also evidence that the vestibule was painted green at one
time, probably to match the terrazzo floor color. The original wall finish was
textured integral color stucco in tonal variations of light warm ochre from
"Dakota Land" (leI #20YY 70/138) to "Tuscan Tan" (10 #20YY 53/238) to "Just
Peachy" (10 #20YY 67/216) and was designed to imitate Egyptian sandstone
block construction. An example was found in an area behind electrical conduit
that did not receive as much repainting (see Vestibule photo page),
The painted. decoration on the stucco walls above the ticket booths does not
appear to be original. The paint appears to be latex. The design and color palette
relate to the painted decoration on the east fa~ade, indicating that it was
completed as part of the same 1993 restoration (see Vestibule photo page).
Recommended Treabnent
It is recommended that the exterior stucco walls in the vestibule be painted a
muted warm yellow ochre, exemplified by "Chamois" (Pratt & Lambert 9-25)
which will unify the exterior wall color of the theatre overall.
Small Windows
The small windows above the entrance doors are comprised of a wood casing
with an x-shaped design element secured to the casing in front of the glazing (see
Small Window 1 photo page). A large gilded "sunbursf' sculptural
ornamentation overlays the small windows.
The paint strata on the windows are as follows: current topcoat is faded purple
brown, followed by smoky blue, finally honey wood (see Small Window 1 photo
page). Excavation and examination of paint samples indicate the original finish
was an imitation bronze metal, similar to color on a molding above (see Small
Window 2 photo page). The bronze metallic finish was also found on the reverse
side of the "X" elements as viewed through the glass from the theatre lobby (see
Small Window 2 photo page), There was no evidence of the smoky blue or
brown on the reverse of the "X" elements, only at the edges, which could be a
result of paint seeping between the wood and glass during repainting (see Small
Window 2 photo page).
6
Alex Theatre
Historic ColorlFinjsh~s Report
March 2010
The small windows should be painted to match the coppery color of the straight
elements in the sunburst sculptural decoration exemplified by Modem Masters
"Antique Copper" #ME2OS.
Columns
Investigation of the paint strata in the columns revealed that little or none of the
original color still exists. It is possible that at some point the columns were
sandblasted/ stripped in preparation for repainting.
It is recommended that the colunms in the vestibule be painted a muted warm
Ticket Booth Low Stucco Walls
The stucco walls of the ticket booths appear to be relatively new as evidenced by
the texture difference from the other stucco walls of the theatre. Also the stucco
does not have the same volume of paint strata as the other stucco walls both in
the Vestibule and the East Facade. These walls may have been re-stuccoed at
some point in the past. The existing topcoat is the same color as other walls in
the vestibule (see Ticket Booth photo page).
It is recommended that the low stucco walls in the vestibule be painted a muted
warm yellow ochre, exemplified by "Chamois" (Pratt & Lambert 9-25) which
will unify the exterior wall color of the theab.'e overall.
7
Alex Theatre
March 2010
Decorative Shells
There is a border of eight cast plaster fleur-de-lys (decorative shells) along the
roolline of the ticket booth (see ticket booth photo page). They are painted to
imitate a gilded finish with a pinkish ochre background (see ticket booth photo
page). It is possible that they have been over-plastered as evidenced by the
freshness of the materials and the nature of their construction (see ticket booth
photo page). The unpainted plaster reverse appears overly white for its
supposed age (see ticket booth photo page). It is possible that these sculptural
elements were partially replastered and overpainted at the periphery during a
previous restoration of the vestibule area that included the painted decoration on
the stucco walls above the ticket booths.
The shells should be vacuumed to remove surface dirt. It is recommended that
the pinkish-ochre background around the shells be painted a muted wann
8
---------------------_.
-.~
Alex Theatre
March 2010
TREATMENT PLAN FOR BAS-RELIEF MURAL
• Arrange for scaffolding.
• Arrange for delivery of supplies and equipment necessary for treatment.
• Examine mural to verify condition.
• Photograph mural to document the condition before treatment.
• Remove surface dirt, accretions and whitish chalky deposits as possible using
dry cleaning systems.
• Consolidate flaking paint along the large cracks with appropriate adhesive.
• Fill and texture paint losses with plaster filling compound.
• Inpaint paint losses and darker discolorations with appropriate reversible
paint
• Photograph the mural to document the condition after treabnent.
• Prepare final treatment report and documentation.
• Arrange for dismantling of scaffolding.
• Arrange for pick up of remaining supplies.
Cost estimate: $25,000 (cost of scaffolding not included)
Estimate is based on the following:
An area will be provided nearby for storage of supplies and equipment.
Electrical power will be accessible.
The general work area will be blocked off so as not to have any disturbances and
interference from the public.
Treabnent of the mural is recommended but not urgent.
9
Alex Theatre
March20JO
Decorative Sculptural Frieze
As evidenced by historical photographs, a decorative sculptural frieze was
evident at the top of the east fa~ade when the Theatre opened (see Historic
Photograph 1925). The decorative elements alternated between vegetal "fleur-delis" faons and four lions heads. The decorative elements were constructed of
plaster and metal armature and were generally painted dark brown with gilding
embellishment.
Photos of the Alex Theatre show that these decorative elements had been
removed during the renovation in 1948 (see Alex Theatre 1948 photograph). As
part of the 1993 renovation these elements were partially replicated. (anecdotal
evidence) and returned to their original positions (see Alex Fa~ade 1993
photograph). At present many of these elements have disappeared.
Recommended Treannent
It is recommended that the entire decorative sculptural frieze be recreated and
reinstalled at the top of the east fa~ade.
The elements should be replicated using existing original components as
examples for the form and color.
If no original elements are available, they should be replicated using historic
photographs as a guideline.
10
ALEX THEATRE IN RECENT YEARS
After the 1993 restoration
Alex Theatre today
MEDALLIONS
Detail of medallion
plnloislo copper
glleR""
Paint strata
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CONSTRUCTioN DRAWING
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HISTORIC PHOTOGRAPH 1925
ALEX THEATRE 1948
BAS·RELIEF MURAL page 1
Detail of crack with flaking paint
Detail of stable crack
BAS·RELIEF MURAL page 2
Dark discolo rati on
Void f illed with d iscolored caulk
Whitish chalky deposits
Surface dirt layer
•
EXTERIOR STUCCO WALL
--- - -
Example of paint strata
Moulding above entrance doors
Below bas-relief mural
Integral color stucco in warm yellow ochr.
PAINTED DECORATION
Floral or leaf border
Circle border
Examples of paint strata
J
Alex Theatre 1930
Alex Theatre 1926
COMPARISON OF PAINTED DECORATION
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Original palnt4>d decontion
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Existing paint" decoration
VESTIBULE
STUCCO WALLS
o
Original wall color behind conduit
,
Exampl. of color palette
used In repainted ciecoratictn
Example of color p.'ette
used In r.painted decoration
Example of color p.'ette
used In repainted decoration
SMALL WINDOWS
Honey wood
Paint strata
'aint strata
SMALL WINDOWS page 2
bronze mfttallic finish on window molding
purple brown paint
smoky blue
remnants of bronze
metallic finish
TICKET BOOTH
Decorative Shells
Reverse of Shells· example of possible fe-plastering
COLOR RECOMMENDATIONS
Exterior facade Stucco Walls
Stucco Walls in Vestibule
Columns In Vestibule
Ticket Booth Low Stucco Walls
Decorative Shells Background
Chamois (9-25)
SMALL WINDOWS
Antique Copper
(Modern Masters ME205)
COLOR RECOMMENDATIOI'IS
Exterior Facade Painted Decoration
Option 1
Statuary Bronze
(Modern Master ME 190)
Pale Gold
COLOR RECOMMENDATIONS
Exterior Facade Painted Decoration
Option 2
Black Coffee
Pale Gold
PAINTED DECORATION
22"
All element of design
should be painted Statuary Bronze or Black Coffee
except this alternating shape
which should be painted Pale Gold
CIRCLE BORDER DESIGN
All dark element of design should be painted
Black Coffee or Statuary Bronze (depending on option 1 or 2)
EXHIBIT 4
Proposed Scope of Services for Alex Theatre Front Fat;ade Restoration Project
Exterior Painting East Facade & Vestibule
•
•
•
•
•
•
•
•
•
Stucco wails at east elevation (east elevation is front entrance of theatre ticket area) including
parapet walls at roof
Two columns and capitals at east elevation
Decorative items to match existing at east courtyard elevation to match existing: gray band ,
medallions (4), flower graphics, and circle emblem band
Touch up around figures at east elevation
Small windows at east elevation
Columns at en trance doors
Low stucco walls and Decorative shells at ticket windows
Stucco walls at east and west elevations
Clean and touch up burst above entrance
Mural Restoration
•
•
•
•
•
•
•
•
Examine mural condition
Photograph mural to document condition before treatment
Remove surface dirt, accretions and whitish chalky deposits as possible using dry cleaning
systems
Consolidate flaking paint along the large cracks with appropriate adhesive
Fill and texture only the largest and most disturbing paint losses and darker discolorations with
appropriate reversible paint
Photographs the mural to document the condition after treatment
Prepare final treatment report and documentation
Provide additional scaffolding elements needed to complete work
Frieze and lion Heads at Parapet
•
•
•
Replicate the following items using FRP with a paint grade smooth finish and general purpose
resin with no gel coat
o 4 12" lion heads
o 10 closed palmeUes (24~ wide x 12" high x 2" deep)
a 5 open palmettes (24"wide x 12" high x 2" deep)
o 2 small closed palmettes at left and right (18' wide x 9"hight x 2" deep)
Install new palmettes and lion heads using 2" x 2" x %" galvanized steel posts, epoxy anchors
with stainless steel threaded rod
Prime and paint palmettes and lion heads with a single color
Sunburst
•
•
•
•
•
Replicate the following items suing FRP with a paint grade smooth finish and general purpose
resin with no gel coat
o 1 Center 30" wide x 15- high
o 8 long rays (4" wide x 84" long)
o 7 short rays (4" wide x 72" long)
o 14 undulating rays (4ft wide x 66" long)
Protect existing floor and partial removal of existing bird screen
Selective removal of the existing Sunburst and one type of each ray
Protect and transport of the existing parts to Moonlight Molds
Installation of the new FRP parts with Dow 795 adhesive and/or screws
Stencil Production
Exhibit 5
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SIORAGE
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ElECTRICAl
STOR ....GE
SC.... LE 114 2,-U
LANDSCAPE MI\TERIAL SCHEDULE
0New
0E<i\''''O ,.....ouo
0
EiUliing
POWlg
Tf1Of1~" Oraln
Con<:fele PaYing
0slOifl ~tng Cone,,,r.. Po...;ng
0F~'ing Sow·Cu' Iaiolts
0emrlng "'(>(Ie Break
0New
PIonI. 1 Seat Wol
/,}.vone f'Ior!e<
'Y '" ___ ... '_11""'"
•
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LANDSC,",PE MATERIAL SCHEDULE
/0Vina on &isting Stucco Wol
V
,IVCCO 10 be painted
0Roo,ing Codlo~ CO<Jnler
0New
Planter I SeaT1'0'01
0Exi'ling Cor.ce,rons and Sioroge
POR TO'S BAKERY HOSTS
INDULGE FOR THE ARTS
BENEFITING GLENDALE ARTS
JI!JNE 6 AT 7:00 PM
818 - 243 - ALEX OR WWW.,GLENDALEARTS.ORG
SCALE: 1/4" = 1'-0"
ALEX THEATRE GLENDALE - ELEVATION
__
........ EI\1\ ....
~ _L
M
.... &... .
J a llluuy 2011

AGENDA ITEM CITY OF GLENDALE CALIFORNIA REPORT TO

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