mvp london

London
The Official Luxury Lifestyle Magazine
the official
way to Reach
London’s
most affluent
visitors
In association with
MEDIA INFORMATION 2016
Advertising
IN LONDON
Circulation:
73,170
1
Readership:
172,121
2
Published in association with
“We place IN London in all 382 rooms in our hotel and we receive many positive comments about the magazine. We often find that
guests have taken the magazine home with them once they’ve checked out and we are always requesting further copies.”
Rashid Ali, Head Concierge, The Langham, London Hotel
1ABC Jan-June 2015 2 IN London Survey, 2014
Partnered with
+
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Advertising with
IN LONDON
● I N London is accredited by
London & Partners – the Mayor’s
official promotional organisation
for the city – as the capital’s only
official luxury lifestyle magazine.
● Published quarterly and with a
circulation of 73,170 per issue,
IN London has a guaranteed
audience through its unique,
approved in-room distribution
at more than 200 of the city’s
most prestigious hotels and
luxury apartments.
● IN London exclusively targets
high-spending visitors coming
to the UK from Lagos in Nigeria.
Copies of the magazine are
available on inbound flights.
This page: Velocity ring,
Velocity necklace and Ashoka
Luxe watch by Boodles
(020 7437 5050); Head scarf by
Yves Saint Laurent at Harrods
(020 7730 1234)
Opposite page: Tubogas
ring, Parentesi cocktail ring,
Vintage collection precious
stone ring, Vintage collection
tourmaline ring by Bulgari
(020 7872 9969); Glasses by
Linda Farrow Vintage
(020 7713 1105)
FASHION.indd 8
SPIRITED
● First published more than 20
years ago, IN London attracts
influential writers such as Claire
Adler, Alex Doak, Dylan Jones
and Sarah Mower.
30/11/2011 09:34
SOPHISTICATED
SMART
● Reflecting the dynamic lifestyles
of affluent travellers, IN London
is a unique platform that allows
the city’s creative and luxury
businesses to talk to this
valuable and elusive audience.
LONDON
IN London’s
audience comprises:
40%
male readers
60%
female readers
the average
age of a
reader is
48
1
1
Image: © Simon Lipman
Where the world comes to spend money
1
59%
International
visitors account for
56% of all stays, but
account for 80%
of all spend 4
£11.8bn
Of IN LONDON
readers
are social
grade AB 1
London comes
top of the Globe
Shopper City Index
for Europe, ahead
of Madrid and
Paris 2
Is the amount London’s
overseas visitors spent
in 2014 (+2.6% yoy)4
THEin londonreader
In 2012, a
visitor from
In 2014,
Nigeria spent
visitors from the
on average
£1,600 per visit
USA spent a massive
(+9% vs 2011)
£1,661m (+9% vs 2013),
while Australian and
Canadian visitors
spent a combined
Visitors
from South
£741m
Africa spent
4
2.4%
Is the increase in total visits
to the city this year, matching
previous record highs 3
4
1 IN London Survey/QA research 2014 ; 2 Economist Intelligence Unit Ltd, 2011, Global Blue; 3 Tourism Economics, 2013; 4 ONS, International Passenger Survey, 2012, UK Tourism Survey; 5 theguardian.com/Global Blue
an average of
£966 per visit in
2012 (+32% yoy) 4
IN LONDON
Inside the magazine
FOCUS
(Beauty & Tech)
TOWN
(Culture & Dining)
FASHION
(Seasonal style)
VOGUE
(Trends – including
Watches & Jewellery)
64%
OF IN LONDON
READERS VISIT OUR
MUSEUMS AND
LANDMARKS 1
70%
OF ALL CORE
THEATRE TICKETS
ARE SOLD TO
VISITORS 2
74%
OF IN LONDON
READERS WILL GO
SHOPPING DURING
THEIR STAY 1
91%
OF IN LONDON
READERS WILL VISIT
A RESTAURANT
DURING THEIR
STAY1
1 IN London Survey/Qa Research 2014, 2 Society of London Theatres
HOTEL DISTRIBUTION
by area
Bold: indicates 5-star/5-star deluxe hotel
W1
45 Park Lane
AMBA Marble Arch
Brown’s Hotel
Charlotte Street Hotel
Chesterfield Hotel
Claridge’s
Courthouse Hotel London
Cumberland Hotel
Dorchester Hotel
DoubleTree by Hilton Marble Arch
Flemings Mayfair Hotel
Forty Seven Park Street
Grange Langham Court Hotel
Hazlitt’s Hotel
Langham Hotel, London
Hotel Piccadilly
Le Meridien Piccadilly
London Hilton Park Lane
London Marriott Grosvenor Sq.
London Marriott Marble Arch
London Marriott Park Lane
May Fair Hotel
Millennium London Mayfair
Nadler Soho
Park Lane Hotel
Park Lane Mews Hotel
Park Plaza Sherlock Holmes
Radisson Blu Portman Square
Sanderson Hotel
St George’s Hotel
Washington Mayfair
Z Hotel Soho
W2
DoubleTree by Hilton Hyde Park
Hilton London Paddington
Lancaster Gate Hotel
Lancaster London
Thistle Hyde Park
W8
Copthorne Tara
Kensington Close Hotel
Kensington House Hotel
London Lodge Hotel
Milestone Hotel & Apartments
Royal Garden Hotel
W9-W11-W14
Colonnade Hotel
Dorsett Shepherds Bush
Hilton Kensington
K-West Hotel
Portobello Hotel
WC1
Bloomsbury Hotel
Bloomsbury Park Hotel
Grange Holborn Hotel
Grange White Hall Hotel
Hilton London Euston
Holiday Inn Bloomsbury
Holiday Inn Kings Cross
WC2
Amba Charing Cross
Fielding Hotel
Kingsway Hall
ME London
Radisson Edwardian Blu Mercer St.
St Martins Lane Hotel
Royal Trafalgar Hotel
Waldorf Hilton
SE1 - SE16
DoubleTree by Hilton London
Docklands Riverside
H10 London Waterloo Hotel
Intercontinental – The O2
London Bridge Hotel
London Marriott County Hall
Novotel London City South
Park Plaza Westminster Bridge
Park Plaza Riverbank
Shangri-La at The Shard
SW1
Berkeley Hotel
Cavendish Hotel
Corinthia Hotel
Ecclestone Square Hotel
DoubleTree by Hilton Victoria
Dukes Hotel
Georgian House Hotel
Grange Rochester Hotel
Grosvenor Hotel
Hilton Trafalgar
Jumeirah Carlton Tower
Mandarin Oriental Hyde Park
Millennium Knightsbridge
Park Plaza Victoria
Park Tower Knightsbridge
Royal Horseguards Hotel
Rubens at The Palace
Sofitel London St James
St Ermin’s Hotel
St James Court – a Taj Hotel
Tophams Belgravia Hotel
SW3
Capital Hotel
Draycott Hotel
Egerton House Hotel
myhotel Chelsea
San Domenico House
SW5 - SW6
Hotel Xenia
London Marriott Kensington
Millennium & Copthorne Hotel
at Chelsea FC
SW7 - SW8
Ampersand Hotel
Baglioni Hotel
Bentley London
Bulgari Hotel & Residences
Crowne Plaza Kensington
Gore Hotel
Grange Strathmore Hotel
Holiday Inn Kensington Forum
Millennium Bailey’s
Millennium Gloucester
NH Harrington Hall
Pelham Hotel
Pestana Chelsea Bridge
Regency Hotel
Holiday Inn Commercial Road
Grange Tower Bridge
Town Hall Hotel & Apartments
E14 - E16
Britannia International
Marriott West India Quay
EC1 - EC4
Apex City of London
Apex London Wall
Crowne Plaza London City
Grange City Hotel
Montcalm London City at
the Brewery
Rookery Hotel
South Place Hotel
Thistle City Barbican
Threadneedles Hotel
NW1 - NW8
Clayton Crown Hotel
Danubius Hotel Regents Park
La Gaffe
Landmark Hotel
London Marriott Maida Vale
London Marriott Regents Park
Melia White House Hotel
Pullman London St Pancras
St Pancras Renaissance
Grove Hotel
Radisson SAS Stansted Airport
APARTMENTS
W1 - W14
Academy Gardens
Ascott Mayfair Apartments
Cheval Thorney Court Apartments
Go Native – Hyde Park
Go Native – Kensington
Kensington Court Apartments
One Kensington Gardens
WC1 - WC2
Central London Apartments
SW1
Dolphin House Serviced Apartments
Searcys at 30 Pavilion Road
SW3
Chelsea Cloisters Apartments
Cheval Apartments – Brompton
Cheval Gloucester Park Apartments
Cheval Harrington Court Apartments
Cheval Hyde Park Gate Apartments
Sydney House Chelsea
OTHER KEY DISTRIBUTION
Immigration Gate Stand
at Heathrow Terminal 3
Virgin Airlines
Inbound from Lagos, Nigeria
Luxury Spas
Top spas including Urban Retreat,
LivingWell, Thermae Bath Spa,
Elemis, Aquilla Health Club,
Champneys Health Resort, etc.
(3000 copies).
Private jet/ heliports
Harrods Aviation, In-lounge
placement at London City Airport
Jet Centre, Northolt, Biggin Hill,
TAG Aviation and NetJets. Private
jet services include Dubai Wings,
Royal Jet, Royal Bahrain, Dubai
Airwings, Azerbaijan, and many
other non-disclosed (for security
reasons) private jet flights
(2000 copies).
Corporate reception
areas
SW5 – SW7
Cheval Harrington Court Apartments Placement into the racks located
within the reception areas of
Lancelot Place Knightsbridge
Credit Suisse, Dresdner Kleinwort
Kensington Rooms
TW10 - TW20
Benson, Deutsche Bank, Morgan
No. 1 The Mansions
Runnymede Hotel & Spa
Stanley, CBS News, Discovery
Sky Penthouses
Networks, Tower 42, Harlequins
HEATHROW
RFC, ITV Studios, etc.
E1 – EC4
Heathrow Hotel Bath Road
Cheval Three Quays
Hilton Heathrow Airport
Private members’ clubs
Go Native – Monument
London Heathrow Marriott
King’s Wardrobe by Bridge Street Including Soho House, East India
Hilton Heathrow Terminal 5
Marlin Apartments – Limehouse Club, Club Quarters Gracechurch
Holiday Inn M4 Junction
Street and St Pauls, Shoreditch
Leonardo Hotel London Heathrow Portland Apartments
Respect Management Apartments House.
Park Inn Heathrow
SW10 - SW19
Rez Apart Hotel
Renaissance Hotel Heathrow
Cannizaro House
Hair Salons/ Male
Chelsea Harbour Hotel
Sheraton Skyline
Grooming
SE1 – SE16
Crowne Plaza London – Battersea Sofitel London T5
Including The Refinery, Jacks of
Go Native – Bermondsey
Rafayel on the Left Bank
London, Jason Shankey, Hobbs &
Marlin Apartments
OUTSIDE LONDON
Headmasters Salons (250 copies
Staybridge Suites London
Aviator Hotel
E1 - E2
Brocket Hall
Ace Hotel Shoreditch
– Vauxhall
across 25 venues).
ADVERTISING RATES
For 2016
POSITION
RATE
INSIDE FRONT COVER SPREAD
£15,200
OUTSIDE BACK COVER
DOUBLE PAGE SPREAD
INSIDE BACK COVER
£14,175
£14,175
FULL PAGE (FRONT HALF)
FULL PAGE (BACK HALF)
1/2 PAGE (BACK HALF) HORIZONTAL
SHOP STOPS
Guaranteed position other than covers: +20%
RATE BASE
Quarterly Circulation 73,170*
AGENCY COMMISSION
INSERTS
Information available on request.
FREQUENCY
Rates are based on one insertion per
12-month period.
£8,200
£6,825
£3,750
£2,000
CANCELLATIONS
Cancellations must be received in
writing
eight weeks prior to publication.
AUTUMN 2014
£7 where sold
LONDON
THE OFFICIAL LUXURY LIFESTYLE MAGAZINE
Advertorials
Page rate + 25% + production
Production (No shoot) – £1,500 per page
(With shoot) – from £3,250 per page
IN LONDON 2014 VOLUME ELEVEN ISSUE FOUR ■ SPIRITED ■ SOPHISTICATED ■ SMART
Discount to recognised agencies
providing completed material,
if paid within 30 days of date of
invoice. Extra charge on inserts
and other production charges not
commissionable.
£9,500
Wrapped up
in Luxury
DEVOTED
TO DESIGN
MEET THE INNOVATORS AND
CREATORS WHO DEFINE THIS CITY
■
■ TERENCE CONRAN ■
■ GIORGIO ARMANI ■
■ ETHAN KOH ■
CULTURE ■ STYLE ■ FASHION
■
in association with
®
local guides worldwide
IN AUTUMN COVER.indd 1
01/09/2014 10:12
IN LONDON’S DIGITAL
The latest addition to the MVP portfolio is a digital
edition of IN London, available to download for free
for iPhone/iPad users from the Apple iTunes App
Store. The simple-to-navigate content drawn from the
print edition means it’s now even easier for readers
to access this unique magazine.
ADVERTISING SPECIFICATIONS
ISSUE DATES
IN London is published four times per annum: Spring (Feb-May),
Summer (June-Aug) Autumn (Sept-Nov) & Winter (Dec-Jan).
C
A
COPY DEADLINES
CARA DELEVINGNE BAG
Two weeks in advance of publication date.
Please contact Production Department for information.
B
(Please add 3mm bleed on all sides)*
Half-Page Spread
Depth x Width
300mm x 450mm
145mm x 450mm
(Please add 3mm bleed on bottom, left and right)*
*(see mechanical requirements regarding the spine)
A. Full-Page Display
(Please add 3mm bleed on all sides)
B. Half-Page Vert Display
C. Half-Page Hori Display
Extras
300mm x 225mm
248mm x 88mm
120mm x 184mm
Your Company placed on map + address + telephone number.
(providing covered by area maps)
Shop Stop: 43 words + address + telephone number + high res
image placed on map page
MECHANICAL REQUIREMENTS
Trim Size: 300mm deep by 225mm wide.
Bleed: 3
mm on all sides; bleed safety: keep all live matter 6mm
from the trim size on all four sides.
Gutters: Live matter should be held 10-15mm from
each side of the gutter.
IN
London_Cara_Quilted_SP.indd
1
IL MULBERRY.indd
1
Spine: For double-page-spread, 5mm on each side of the centre
line must be added to accommodate perfect binding.
29/08/2014 14:48
13:03
29/08/2014
All of the following can be
accepted:
1. High Resolution, Printquality PDF (Note: with
Registration set to OFF)
AD DIMENSIONS
Size
Double-Page Spread
SUPPLYING
ARTWORK
2. Adobe InDesign Document
(Note: If base file being
supplied, please include all
fonts and graphics used on
the document)
3. Adobe Illustrator EPS file
(NB: all fonts and graphics
must be embedded)
THERE ARE EXCEPTIONS
TO EVERY RULE.
ROYAL OAK
DIAMOND SET
IN STEEL.
165 SLOANE STREET LONDON SW1X 9QB
TEL: +44 207 752 0246
IL ARIJE.indd 1
02/09/2014 10:52
IMPORTANT
All images supplied must be 300dpi+ and saved
as CMYK files (NOT RGB).
TIFF files must be saved with NO compression.
Save Photoshop EPS images as: (Preview) Macintosh – 8 bits/
pixel (Encoding) Binary with NO options checked.
IN London will not assume any responsibility for advertising reproductions that do
not conform to our digital or mechanical specifications as listed above.
WEBLINK DETAILS
In order for the url to work, it must be:
1. Full url (without http://), for example: www.hardrockcafe.co.uk
2. Must be text (not a graphic image), created in
Adobe Photoshop, Adobe Illustrator or similar.
TO ENSURE A CORRECT COLOUR MATCH ON PRESS, ALL ADVERTISING MUST
BE ACCOMPANIED BY A COLOUR CROMALIN.
AD DESIGN/PRODUCTION
IN London magazine can design and create advertisements for use in
publication up until one week prior to close.
(Contact your sales representative for further details)
Working with concierges
BUILD YOUR
BRAND BY
WORKING WITH
CONCIERGES
● MVP has direct access to the
Head Concierges and their teams
in London’s four and five-star
luxury hotels. We provide a unique
opportunity to personally introduce
concierges to your brand or service
● We host up to 20 concierge events a
year, introducing brands and clients
to this influential group of partners
who can help build your business
● We produce regular newsletters
and e-bulletins, updating concierges
with what is happening in London
● We are the founders and organisers
of the annual Morris Golden Keys
Awards, currently in its 11th year.
This event is the centrepiece of the
influential concierge community
GOLDEN KEYS
MVP is a proud member of the
Society of the Golden Keys
CONTACTS
DIRECT PRODUCTION ENQUIRIES AND MATERIAL TO:
Production Manager
Melanie Needham
E: [email protected]
T: 020 7611 7894
Sales Support
T: 020 7611 7894
E: [email protected]
DIRECT ADVERTISING ENQUIRIES TO:
Sales Director
Gemma Ryder
E: [email protected]
T: 020 7611 7881
DIRECT EDITORIAL ENQUIRIES TO:
Kathryn Conway, Group Editor
E: [email protected]
T: 020 7611 4667
Publisher, Head of Creative Solutions
Andrew Turner
Publishing Director
Mark Elliott
Managing Director Europe
Chris Manning
IN London
Morris Visitor Publications
2nd Floor, Samuel House, 6 St Alban’s Street,
London SW1Y 4SQ
Published in association with
MVP CREATIVE SOLUTIONS
Targeting visitors with bespoke content
London
The Official Luxury Lifestyle Magazine
Deeper Engagement • Real Impact • Niche Targeting • Multi Lingual
MVP Creative Solutions offer an array of bespoke editorial opportunities that provide outstanding
promotion and allow meaningful engagement with our HNW audience. We are able to translate into a
variety of languages and deliver to specific audiences via our unparalleled distribution network within
hotels and the leisure sector both in London and globally.
OLIVIER AWARDS
BROCHURE &
PROGRAMME
SELFRIDGES MAP
BICESTER VILLAGE
UKINBOUND WTM
& DIRECTORY
ESTÉE LAUDER
WESTFIELD THE
VILLAGE
FILM IS GREAT
HAMLEYS MAP
City Cruises
River Thames Guide
MASTERCARD MAP
The View from The
Shard: Learning London
Premier Magazine
London Planner
Rugby World Cup
PLANNER