APF`s Pathology Leadership Conference Brochure

Held jointly with the 26th Annual Lab Institute Conference!
Don’t miss this year’s two most important meetings about the business of pathology and laboratory medicine.
About
THE AMERICAN PATHOLOGY FOUNDATION
The American Pathology Foundation is a not-for-profit educational association dedicated to providing
quality management programs for pathologists and pathology practice managers. Each program topic
is carefully selected and developed to meet attendees’ most current needs and provide “take-home,
how-to” information for implementation in their practices.
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Program committee Luke A. Perkocha, MD, Chairman
Karl H. Proppe, MD
Michael L. Talbert, MD
Richard R. Ellis, MD
Michael S. Brown, MD
Daniel J. Hanson, MD
James J. Navin, MD
Robert M. Smith
Larry J. Peterson
board of Directors Michael S. Brown, MD
Alfred W. Campbell, MD
Edward W. Catalano, MD
Bruce R. Dziura, MD
Richard R. Ellis, MD
Karl H. Proppe, MD, President
Ronald L. Weiss, MD, President-Elect
Gerald R. Hanson, MD, Secretary/Treasurer
Luke A. Perkocha, MD, Past-President/Program Chair
C. Bruce Alexander, MD
Associate board members Lance Beard
Krista L. Crews
Tricia Hughey
Larry J. Peterson
Robert M. Smith
AMERICAN PATHOLOGY FOUNDATION
1540 South Coast Hwy., Suite 203
Laguna Beach, CA 92651
877-993-9935 • Fax 949-376-3456
Website: www.apfconnect.org
Brad Lund, Executive Director
Melissa Lord-Toof, Associate Director
Gail Sunshine, Conference Director
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David C. Hoak, MD
Judith A. Hoschner, MD
F. Thomas Siskron, III, MD
Michael L. Talbert, MD
Karen S. Thompson, MD
Schedule at a Glance
Tuesday, September 16, 2008
5:00 – 7:00 pm. . . . . . . . Registration Open – Arlington Ballroom Foyer
Wednesday, September 17, 2008
7:00 am – 5:00 pm . . . . . Registration Open – Arlington Ballroom Foyer
7:15 – 8:15 am . . . . . . . . Continental Breakfast – Salon 1, Arlington Ballroom
8:15 – 8:30 am . . . . . . . . Welcome & Opening Remarks
Ronald L. Weiss, MD, President-Elect, APF
Marketing Focus. LEARNING OBJECTIVES:
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Understand key concepts in “benefit-oriented” marketing that apply to marketing professional services, like Pathology.
Describe principles of segmentation and target marketing that apply to your market.
Explore how to deliver customer service through multiple “touch points” so that you achieve customer satisfaction and loyalty.
Examine the unique aspects of marketing that apply in the healthcare space.
Discuss examples of pathology and laboratory services marketing (collateral materials, public relations, use of media,
websites, etc.) and analyze where they are successful or could be improved.
8:30 – 10:00 am . . . . . . . Advanced Concepts in Marketing Pathology Professional Services:
It’s Not Just a “Lab Test” Anymore
George Miaoulis, Jr., PhD, Professor of Marketing, University of Maine
10:00 – 10:30 am . . . . . . Morning Break – Salon 1, Arlington Ballroom
finanCE Focus. LEARNING OBJECTIVES:
• Explore key operating metrics that capture the quality and efficiency of coding, billing and collection services in pathology.
• Discover where to obtain appropriate “benchmarks” for these metrics and how to apply them in evaluating your
vendor, or your own in house operation.
• Describe how to monitor your billing operation for signs of potentially catastrophic problems, like embezzlement or
legal and compliance issues.
• Identify the pitfalls, errors and problems that can occur during the transition from one billing arrangement to another,
and how to prepare for and/or avoid costly problems.
10:30 – 11:10 am . . . . . . Evaluating and Selecting an Outside Billing Company – What Matters Most
Del Berryman, Executive Director, Brown & Associates, Houston, TX
11:10 – 11:50 am . . . . . . Insider Expertise on Billing – Do it Yourself – Benchmark your Results
Bob De la Torre, Practice Administrator, Pathology Services
of Arizona, Tempe, AZ
11:50 am – 12:00 pm . . . Q & A with Expert Panel: Marketing & Finance
12:00 – 1:30 pm. . . . . . . Luncheon, Salon 1, Arlington Ballroom
(continued on next page)
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Schedule at a Glance
(continued)
leadership Focus. LEARNING OBJECTIVES:
• Discuss how common misconceptions about leadership succession planning can result in costly mistakes for Pathology practices, and how to avoid these.
• Assess both the critical leadership needs of your organization, and the leadership capability of internal and external candidates, so you meet your strategic goals.
• Discover the state of the Pathology job market and review in detail the recent compensation trends for different practice settings.
• Explore how to successfully mount your own recruiting effort, or how to work most effectively with a professional recruiter.
• Examine how “on-boarding” can insure that you maximize the ROI of your key personnel decisions.
1:30 – 2:00 pm. . . . . . . . Leadership Succession: Are you ready? What you should be thinking about now
Eric A. Hanson, PhD, Executive Consultant, Development Dimensions International, Pittsburgh, PA
2:00 – 2:45 pm. . . . . . . . Recruiting and Retaining Your Next Pathologist: Avoiding Expensive Mistakes
Tedd Taskey, Associate Vice President, Pathology, Slone Partners, Denver, CO
2:45 – 3:15 pm. . . . . . . . Afternoon Break – Salon 1, Arlington Ballroom
Strategic planning Focus. LEARNING OBJECTIVES:
• Explore the current environment of market and political forces responsible for the new wave of pathology practice
mergers / consolidations.
• Assess legal factors that impact the possibility, desirability and practicality of particular models in the strategic merger
of pathology practices.
• Discuss the legal perspective on possible merger and integration models, the risks and benefits of each and where each is
optimally utilized.
• Identify key elements for success in merging pathology practices, how to choose a good partner for merger and what to avoid
• Discover how to deal with fears and difficulties in the merger process.
• Understand from a practical, operating perspective, what the merger process looks like, how long it takes, pitfalls to watch
out for and “best practices” learned from experience.
3:15 – 4:00 pm. . . . . . . . Pathology Practice Mergers: New Imperatives and New Models
Jeffery B. Drummond, Jackson Walker LLP, Dallas, TX
4:00 – 4:45 pm. . . . . . . . Pathology Practice Mergers: Smart Thinking in the Trenches and the Development of “Best Practices”
Caitlin Cameron, CEO, CellNetix Pathology & Labs, Seattle, WA
4:45 – 5:00 pm. . . . . . . . Q & A with Expert Panel: Leadership and Strategy
26th Annual Lab Institute Conference. SALONS 3-4, ARLINGTON BALLROOM
5:15 – 9:00 pm. . . . . . . . Keynote Presentations, Panel Discussion, Opening Reception
Visit www.g2reports.com/conferences to view
a detailed program and to register for BOTH meetings.
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Event Information
EXHIBITOR SHOWCASE
Salon 1 of the Arlington Ballroom will serve as the Exhibitor Showcase and the gathering place during the conference. We
encourage you to visit with the each of the vendors who have come to do business with you. Conference meals and refreshment breaks will also take place here.
CONFERENCE MEALS & BREAKS
A Continental Breakfast Buffet and Plated Luncheon will be served on Wednesday in Salon 1 of the
Arlington Ballroom. Breakfast will be from 7:15 to 8:00 am. Lunch will be served from 12:00 – 1:30
pm. These meals are included in your registration costs. Please use this opportunity to visit exhibitors
and network with your colleagues.
26th Annual Lab Institute Conference
For the second year, the APF Pathology Leadership Conference is being held in conjunction
with the 26th Annual Lab Institute Conference entitled “Changing of the Guard.” The
Lab Institute program begins on the evening of Wednesday, September 17 at the Marriott Crystal
Gateway property and continues through Friday, September 19.
This is your opportunity to attend this year’s two most important meetings about the business of pathology and laboratory medicine in a few short days, in one location and for one
combined low price! By attending both meetings you can earn up to XX AMA PRA category
1 credits™ (XX for the Lab Institute Program and 6 for the APF Leadership Conference).
Please visit www.g2reports.com/conferences to register for both meetings at the
combined preferred price of $1244.00.
Enjoying Our Nation’s Capitol
During the day Washington appears to be a city of gray suits
and serious politics, but when the work day is done, it has
plenty to offer in the way of nightlife and culture. Washingtonians
enjoy their leisure time in a truly nonpartisan manner. Culture,
heritage, nationally-acclaimed theater, musical concerts,
festivals, world-renowned shopping and the inspiring
monuments and museums offer visitors innumerable
choices. Not only are Washington, DC’s sightseeing
options vast in number, many of them offer free admission. For more information visit Washington DC’s official tourism website: www.washington.org
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Hotel Information
Marriott Crystal Gateway Hotel
1700 Jefferson Davis Highway, Arlington, VA 22202
Phone: 703-920-3230 • Fax: 703-271-5212
The Marriott Crystal Gateway is located in the heart of Crystal
City—a small commercial and residential section of Arlington, Virginia.
Just across the river from Washington, DC, Marriott Crystal Gateway is surrounded
by Arlington’s best shopping and dining at the Crystal City shops and The Fashion Centre
at Pentagon City. The Crystal City Metrorail stop can be accessed from the lobby
of Crystal Gateway Marriott, allowing guests to reach the best museums, monuments and attractions of Washington, DC.
Conveniently located one mile from Reagan National Airport, this full-service
property offers deluxe accommodations including concierge level rooms, airport
shuttle, fitness center, indoor/outdoor swimming pool, and three onsite restaurants.
APF has reserved a room block for conference attendees at the Marriott Crystal
Gateway. The hotel is offering APF guest room rates of $219 (Tues.) plus tax, for
single/double occupancy. We recommend that you make your reservations early, as we
have arranged for a limited number of hotel rooms. Contact the Marriott reservations
at: 1-800-228-9290 and ask for the American Pathology Foundation group rate.
Reservations will be available until our group of rooms has sold out, which may
be earlier than the cut-off date of Tuesday, August 26, 2008.
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Conference Registration
APF 2008 pathology LEADERSHIP CONFERENCE SEPTEMBER 17, 2008 • MARRIOTT CRYSTAL GATEWAY HOTEL • ARLINGTON, VIRGINIA
Option 1 I want to register for both the APF Pathology Leadership Conference and the 26th Annual Lab
Institute Conference for one low price: Register online at www.g2reports.com/conferences or by calling
1-800-401-5937 ext. 4710
Option 2 I want to register for the APF Pathology Leadership Conference only. Please complete below.
Register online today at www.apfconnect.org. Or, please mail or fax this completed form with full payment to:
• American Pathology Foundation: 1540 South Coast Hwy, Suite 203, Laguna Beach, CA 92651
• Fax (949) 376-3456 or by calling toll-free 1-877-993-9935 ext. 202
(PLEASE PRINT CLEARLY)
First/Last Name ______________________________________________________________________
Company Name _____________________________________________________________________
Address ____________________________________________________________________________
City, State, Zip ______________________________________________________________________
Telephone ( _______ ) ________________________________________________________________
Fax ( _______ ) _____________________________________________________________________
Email Address _______________________________________________________________________
Emergency Contact ___________________________________________________________________
Emergency Contact Phone Number ( _______ ) ____________________________________________
PLEASE COMPLETE: (APF Conference only)
Description
On or before 8/4/08
After 8/4/08
APF Member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $349 . . . . . . . . . $399
Non-APF Member. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $399 . . . . . . . . . $449
Wednesday Evening Lab Institute Keynote & Opening Reception. . . . $150 . . . . . . . . . $150
Please assist us in planning by checking the information below:
■ This is my first APF Conference
■ I am a new APF member
■ Special Needs, including dietary: _______________________________________________________
PAYMENT INFORMATION:
Make Check Payable to “American Pathology Foundation”
Check # _______________ Amount Paid $ _____________
■ Visa
■ MasterCard ■ AMEX
Credit Card #_________________________________________________ Exp. Date ___________
Authorized Signature (required) _____________________________________ Date _______________
Cancellation Policy: Full refund, less a $50 processing fee, will be granted
only if a written cancellation is received by APF by September 1, 2008.
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1540 South Coast Hwy
Suite 203
Laguna Beach, CA 92651
September 17, 2008 • Marriott Crystal Gateway Hotel, Arlington, Virginia
2008 APF PATHOLOGY LEADERSHIP CONFERENCE
FEATURES INCLUDE:
Educational topics designed to help you prepare your practice to face growing pressures and
changes in the business of pathology
• Expert panelists provide commentary, share their experiences and offer practical solutions
• Companion to 26th Annual Lab Institute Program
(special rates available to participants who register for both meetings)
Four Topics of Interest to Pathology Practices:
Marketing
Leadership
Finance
Strategy
For more information please visit www.apfconnect.org or call (877) 993-9935