NGCOA Canada Update

News
N AT I O N A L G O L F C O U R S E O W N E R S A S S O C I AT I O N C A N A D A
NGCOA Canada
Introducing
Get Golf Ready
in 5 Days
NGCOA Canada and the Canadian
PGA Launch Get Golf Ready in 5 Days
The NGCOA Canada and the Canadian
PGA are bringing Get Golf Ready in 5
Days to Canadian golf courses in
2010. Get Golf Ready in 5 Days is a
fun, fast and affordable adult player
development program that was
launched in the United States by the
World Golf Foundation and the PGA of
America in 2009.
Over 1100 courses participated
with an average of 25 new golfers
per course, and with a little added
creativity some courses achieved
participation rates of between 200–700
golfers. Its success propelled the
NGCOA Canada and the Canadian
PGA to bring the program to their
members.
“I am pleased to announce that
the Canadian PGA will partner with
the NGCOA Canada in delivering Get
Golf Ready in 5 Days in Canada. This
program provides opportunities for
adult beginners who are critical to the
success of growing the game.
Canadian PGA members play a very
instrumental role in the success of
golf facilities and it makes perfect
sense that the Canadian PGA would
collaborate with the NGCOA Canada
on this very important initiative,”
stated Lindon Garron, President,
Canadian PGA.
The program is turnkey making
it easy to implement at any course
and will be offered free of charge
to NGCOA Canada and Canadian
PGA member courses. A carefully
designed curriculum and marketing
toolkit make it easy for courses to
offer the program at their facilities. A
website complete with search engine
capabilities will help consumers find
participating golf courses. The
curriculum is simple:
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Survey results from participating
facilities indicated that 91% of the
participating facilities are likely to
continue with the program because;
•
•
•
•
•
it generates new business
it is easy to implement
it is a nationally branded program
it has a strong curriculum
the marketing toolkit is effective
and easy to use
• the program is affordable
A significant factor to growing golf
is player retention and 89% of the
participating golfers said they are
likely to continue playing golf with
76% having played golf one or more
times since the completion of the
program.
“This survey data is key to a
successful launch of the program in
Canada and we are grateful to have
the World Golf Foundation supporting our efforts”, stated Jeff
Calderwood, CEO, NGCOA Canada.
“We look forward to working with
the Canadian PGA and their members across the country as we work
together to grow the game of golf in
Canada.”
Get Golf Ready in 5 Days is crucial to growing golf in Canada, so make
sure you’re a part of it! Staff members
from the NGCOA Canada and
Canadian PGA will be contacting your
course in the coming weeks to solicit
your participation in the program.
Learn
Play
• 8:1 student / teacher ratio
• 5 lesson package at $99
• Each session focuses on:
- Orientation
- Rules, values & etiquette
- Golf skills
• On-course activities
• Intended to get participation on
the course in 30 days
• Follow-up structured golf
opportunities
Spring 2010
GOLF BUSINESS CANADA
QUEBEC CITY, NOVEMBER 18-20, 2010
e
v
a
S
the !
e
t
a
D
GOLF BUSINESS CANADA
Spring 2010
57
News
NGCOA Canada
“One of the best educational opportunities within the golf industry.
Bringing back one idea definitely covers the cost of attending the
conference!”
“Not only does the conference provide great
educational content as well as motivational
speakers, but it is also a great opportunity
for team building for your own staff.”
“This is the best conference I have ever attended.”
“This conference provides valuable information that I can share with my
staff... it inspires me to achieve a higher level of success.”
“Year after year, this conference provides
exceptional value and I consider it a must
attend event.”
The 2009 conference had many
highlights but don’t take our word
for it…..here is the proof from the
delegate surveys!
2009 Golf
Business Canada
Conference &
Trade Show
88.4%
rated the overall
conference as exceptional or above
The 2009 Golf Business Canada
Conference & Trade Show held this
past November in Vancouver was a
tremendous success. The annual conference combines formal education
with the sharing of best practices
throughout the various interactive
workshops, networking events, motivational addresses and of course - a
whole lot of fun!
average
93.5%
rated Gary Player’s
Opening Keynote address as exceptional or above average
86.9%
rated former
Olympian Vince Poscente’s closing
keynote as exceptional or above
average
“The Golf Business Canada
Conference & Trade Show is
highlighted on my calendar every
year. If you are in the golf industry
you can’t afford to miss it. So
instead of thinking “can I afford
to go” I think the real question is
“can I afford not to go?”
75.6%
rated the Black
Night dinner in honour of the Black
Knight as exceptional or above
average
84.4%
rated the Cross
Canada Reception at the Vancouver
Aquarium as exceptional or above
average
“I would say to anyone who has not
attended the Golf Business Canada
Conference & Trade Show that you are
missing out on a huge opportunity to
learn from the wealth of experience
that your peers have to offer!”
Thank You to our 2009 Golf Business Canada Conference & Trade Show Sponsors
The 2009 Golf Business Canada Conference & Trade Show was a marquee event for the Canadian golf industry. We would like to
thank our sponsors, whose investment of time, energy, and resources ensured our event was a success!
GOLD SPONSOR
SILVER SPONSORS
BRONZE SPONSORS
“The Next Level”
mpact
canopies canada inc.
“This was our 4th conference and each
year we say “how are they going to top
that one” - well they did it again!”
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Spring 2010
GOLF BUSINESS CANADA
GOLF BUSINESS CANADA
Spring 2010
59
News
News
NGCOA Canada
NGCOA Canada • GOLFMAX
Golf Research Centre
The 2010 golf season is right around the corner and we want to make sure
that you are capitalizing on all the resources available to you.
Human Resources
Is your management team being fairly
rewarded? Although salary is not the only
determining factor in job satisfaction it is an
important one, and the 2008 NGCOA
Canada Compensation and Benefits report
serves as an excellent reference when making those decisions. To order your copy of
the Compensation and Benefits Report, visit
www.ngcoa.ca and click on the Benefits tab
and then the Research Department tab.
Marketing
Visit www.roundsplayed.ca today and
enter your rounds played data! You
can see how you compare to other
similar-type facilities, and the information generated will help you plan
to improve your performance in
today’s competitive marketplace.
Remember to enter your data at least
once a month so that you will be able
to generate comparative numbers.
Watch for details on the new market
analysis reports due out this spring.
These reports will provide details on
supply, demand and price in golf
regions across the country.
Administration
Take advantage of the Standard Chart of
Accounts and confirm that you are
reporting your income statement in a
way that is consistent with others in the
industry. This will ensure conversations
with your peers legitimately compare
apples to apples
numbers for revenue and
expense items. Visit
www.ngcoa.ca and click
on the Benefits tab
and then the
Research
Department tab.
Golfmax
Purchasing
Program Supplier
Spotlight
ABOUT THE ONTRAK PROGRAM
Is there a fee to register?
NGCOA Canada members are exempt from
Ontrak membership fees.
What are the potential savings?
NGCOA Canada members can save between
5% and 60% depending on the supplier.
BROUGHT TO YOU
How do I access the savings through Ontrak?
NGCOA Canada members are not automatically registered. Members must complete
the Ontrak Registration Form and return to
Ontrak to access the savings.
Once registered, your facility will be
issued an Ontrak membership number and
begin receiving NGCOA Canada member
pricing on Ontrak negotiated agreements.
BY
Visit www.golfgives.ca
Ontrak Procurement Services is the
managing Food & Beverage partner
of the NGCOA Canada providing savings and value to the membership.
Ontrak harnesses the purchasing
power of over 1300 members and
parent company, Sodexho Canada, to
provide purchasing agreements with
suppliers of food & beverage, smallwares, janitorial supplies, linens,
chemicals, office supplies and more.
Registration in the Ontrak program
is not automatic with your NGCOA
Canada membership; NGCOA Canada
members must register separately
with Ontrak to begin receiving the
savings available. Registration forms
are available through the member’s
only section of the NGCOA Canada
website (www.ngcoa.ca/members).
What are some of the suppliers that I can access through Ontrak?
Over $100,000
Raised for Children’s
Healthcare
A big thank-you to all the NGCOA Canada member courses that held Golf Gives events at their
courses throughout the 2009 season!
The NGCOA Canada, as a result of Golf
Gives events, donated $72,300 to the Mike Weir
Miracle Golf Drive for Kids, an initiative that
raises funds for the Mike Weir Foundation and
the Children’s Miracle Network, both of which
are dedicated to advancing children’s healthcare across Canada. In addition to this donation, over $30,000 was donated by NGCOA
Canada facilities directly to Children’s Hospital
Foundations across Canada, bringing the total
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IN
SUPPORT OF
BENEFITTING
amount donated by NGCOA Canada courses to an
impressive $102,000.
Prizing through the Children’s Miracle Network and
the Mike Weir Foundation were made available for participating courses and golfers. Congratulations to the
winning golf course, Paradise Valley Golf Course in
Medicine Hat, AB, and to the winning golfer Art Fors,
from Surrey, BC. Both winners receive a trip for 2 to the
Mike Weir Miracle Golf Drive for Kids Annual Fundraising
Event being held at the St. Charles Country Club, in
Winnipeg, MB.
The NGCOA Canada will once again run Golf Gives
events at member courses throughout the 2010 season,
raising funds for the Mike Weir Miracle Golf Drive for
Kids in support of the Mike Weir Foundation and the
Children’s Miracle Network. A member of the NGCOA
Canada Team will be contacting you shortly to secure
your participation for the 2010 season.
Spring 2010
GOLF BUSINESS CANADA
How many supplier partners offer savings
through the Ontrak Program?
Ontrak has supply agreements with over
200 leading manufacturers.
Where can I find information on the Ontrak
supplier offerings?
Once you complete the Ontrak registration
process, you will be issued a username and
password for the Ontrak website
(www.ontrak.ca) and will be able to access
supplier pricing through the member’s
only section.
Your local Ontrak Regional Account
Manager is another resource for information on supplier offerings.
GOLF BUSINESS CANADA
Spring 2010
• Gordon Food Service
• Sysco
• Ecolab
• Swish/Larose/Wesclean
• Canada Bread
• Coca-Cola Bottling Company
• Steelite
• Kraft
• Frito Lay
• Canadian Linen
• Purolator
• & many more….
Master Distributor Program
Master Distributor Program
Janitorial & Cleaning
Janitorial & Cleaning
Baked Goods
Beverages
China, Glassware, Flatware and Accessories
Snacks, Confectionary, & Vending
Snacks, Confectionary, & Vending
Uniform Rental and Floor Mat Program
Courier Services
For more information on joining Ontrak as an NGCOA Canada member,
please contact Veronica Haining at 1-877-632-8592 ext 33310.
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C alendar of Events
News
NGCOA Canada
NGCOA Canada • GOLFMAX
NGCOA Canada Events
Play Golf Ontario Pavilion 2010 Toronto Star Golf & Travel Show
March 5-7, 2010 Metro Toronto Convention Centre – North Hall
The Play Golf Ontario Pavilion is a regional promotion that will introduce your course to
thousands of golfers.
Contact: Mike Bell (705) 812-1254 [email protected] www.ngcoa.ca
Honour the Game
Whistle Bear Golf
Club
EXPOGOLF ACURA 2010
March 19 - 21, 2010 Place Forzani, Laval, Quebec
Register now for Quebec’s consumer golf show of choice!
Contact: Alain Laforge (450) 592-1852 [email protected]
Today’s youth have far more extracurricular
options than generations before them, and
while the golf industry continues to encourage junior development programs, golf was
noticeably absent from a list of the nation’s
top 10 organized youth sports, according to a
2008 study by Canadian Social Trends.
But Whistle Bear Golf Club in Cambridge,
ON, has decided not to stand idly by and risk
losing a generation of young players. To
encourage this younger demographic,
Whistle Bear started the Junior Performance
Team in 2007 as a complement to its Golf
Performance Center, which is geared to
golfers of all levels and ages. The Junior
Performance Team specifically focuses on
instruction and fostering a love of the game
for 12 young players at a time, boys and girls,
ages 5 to 14.
Although most members come to the elite
level team with a strong foundation in golf,
instructors look for qualities that transcend the
sport when selecting team members.
“Regardless of their skill level, the most
important thing is that they have a desire to
be better at golf,” says Dave Smallwood,
CPGA Director of Instruction. “But we also
consider criteria outside of their actual skill
level such as their personality and willingness
to be instructed.”
“We cater to junior golfers,” says
Smallwood. “So they enjoy the game, the
camaraderie and they enjoy our instruction.
At the same time, they are also becoming
stronger players who will continue to play,
hopefully for the rest of their lives.”
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www.ngcoa.ca
2010 Golf Atlantic Expo
April 17 - 18, 2010 Red Ball Internet Centre, Moncton, New Brunswick
Be a part of Atlantic Canada’s only consumer golf show!
Contact: David McCafferty (506) 451-6201 [email protected] www.golfatlanticexpo.ca
2010 Take A Kid To The Course Week
July 5 - 11, 2010
Exclusive to members of the NGCOA Canada, this National Player Development program
encourages families and juniors to take up the game of golf at your course!
(866) 626-4262 www.kidsgolffree.ca/members
NGCOA Canada Spring Warm Ups
From key association and industry updates to discussions with Golfmax suppliers – you
can’t afford to miss the event in your area!
Date
March 3
March 19
March 24
March 25
March 25
April 17
Venue
Anderson Links G&CC, Carlsbad Springs
Place Forzani, Laval
Whistle Bear Golf Club, Cambridge
Angus Glen Golf Club, Markham
Mayfair Lakes G&CC, Richmond
Red Ball Internet Centre, Moncton
Travelling to a facility near you
The following chapters are bringing their Spring Warm Ups to various facilities in your
region!
Chapter
The Prairies
Alberta
Date
March 10 – April 11
March 8 – April 2
Check out your NGCOA Canada monthly E-Newsletter and www.ngcoa.ca for more
details on NGCOA Canada Spring Warm Ups, NGCOA Canada Invitational Golf
Tournaments, Allied Association and Industry Events.
Spring 2010
GOLF BUSINESS CANADA
GOLF BUSINESS CANADA
Spring 2010
a|k|a architecture+design inc. . . . . . . . . . . . . . .48
www.aka-arch.ca • (604)567-1009
Burnside Golf Services . . . . . . . . . . . . . . . . . . . .49
www.rjburnside.com • 877-799-8499
2010 Ottawa Gatineau Golf Expo
March 27 - 28, 2010 Ottawa Athletic Club
Entering its 16th consecutive year, the Ottawa Gatineau Golf Expo is the best way to
expose golfers to your course.
Contact: Shawn Hunter (613) 821-2260 [email protected] www.ottawagatineaugolfexpo.ca
Chapter
Eastern Ontario/Outaouais
Quebec
Southwestern Ontario
Central Ontario
British Columbia
Atlantic
Ad Directory Spring 2010
Canadian Plastic Cards Inc. . . . . . . . . . . . . . . . .34
www.canadianplasticards.ca • 888-228-4213
Club Car . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
www.clubcarprecedent.com • 800-461-3322
Coca-Cola Bottling Company . . . . . . . . . . . . . . . .2
www.coke.net • 800-241-COKE
Com Tix Tickets Inc. . . . . . . . . . . . . . . . . . . . . . .27
www.comtix.com • 800-881-8845
Dollco Printing . . . . . . . . . . . . . . . . . . . . . . . . . .48
www.dollco.com • (613) 738-9181
Gary Player Design . . . . . . . . . . . . . . . . . . . . . . . .3
www.garyplayerdesign.com
Gifts from the Heart . . . . . . . . . . . . . . . . . . . . .54
www.giftsfromtheheart.ca • 800-463-1883
Golf Business Canada Conference & Trade Show . .57
www.ngcoa.ca/conference • 866-626-4262
Guelph Turfgrass Insititute . . . . . . . . . . . . . . . . .48
www.guelphturfgrass.ca • (519) 824-4120, ext. 58873
NGCOA Canada Golfmax Purchasing Program . . . . .30, 31
www.ngcoa.ca • 866-626-4262
John Deere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
www.johndeere.com/golf • (866) 769-4859
Kubota Canada . . . . . . . . . . . . . . . . . . . . . . . . . .50
www.kubota.ca • 905-294-7477
Golfmax Insurance Plans . . . . . . . . . . . . . . . . . .67
www.mooremclean.com • 888-404-0000
Nearly New Golf . . . . . . . . . . . . . . . . . . . . . . . . .49
www.nearlynewgolf.com •(800) 268-7934
Ontario Golf Superintendent’s Association . . . .34
www.golfsupers.on.ca • (877) 824-6472 . . . . . . . . . . .
Ontrak Purchasing & Consulting Services . . . . .23
www.ontrakpurchasing.ca • 905-632-8592
Petra Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
www.petrasoap.com • 800-463-2516
NGCOA Canada Research Department . . . . . . . .15
www.ngcoa.ca • 866-626-4262
Take A Kid To The Course Week . . . . . . . . . . .16, 17
www.kidsgolffree.ca • 866-626-4262
UgMO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
www.ugmo.com
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Membership
NGCOA Canada Membership
It’s in the numbers
Primary Golf Facility/Company:
over
1300
Golf facilities belong to
the NGCOA Canada
representing
65%
of all facilities in
Canada
NEW MEMBERS
Primary contact:
October 8, 2009 to February 5, 2010
Mailing Address:
The NGCOA Canada Board of Directors welcomes
the following members to the NGCOA Canada TEAM!
500
Industry leaders
participated in the 2008
Golf Business Canada
Conference & Trade
Show
97%
Alberta
Pigeon Lake Golf Club
Mulhurst Bay
AB
Vernon
Surrey
Princeton
Kaleden
Kaleden
BC
BC
BC
BC
BC
Huntsville
ON
Winnipeg
MB
Longueuil
Ste-Pétronille,
Île d’Orléans
QC
British Columbia
Hillview Golf Inc.
Nico Wynd Golf Club
Princeton Golf Club
St. Andrews By-The-Lake
Twin Lakes Golf Resort
Bigwin Island Golf Club
Province/State:
Telephone: (
)
Fax: (
Transcona Golf Club
Quebec
Club de Golf Le Parcours du Cerf
Club de Golf OrlÈans Inc.
Southwestern Ontario
Dutton Meadows Golf Club
Highland Country Club Ltd.
Otter Creek Golf Club
Dutton
London
Otterville
ON
ON
ON
Mississauga
Midland
ON
ON
CORPORATES
National
Dudson Canada Inc.
NEBS PAYweb
Preferred method of communications:
❑ Email
❑ Facsimile ❑ English ❑ French
Course Owner(s):
FAC ILIT Y T Y P E
❑
❑
❑
❑
9 holes / Par 3 / Driving Range
❑ 18 holes
27 holes
❑ 36 holes
over 36-hole operations. Please indicate total # of holes ____
Public
❑ Semi-Private
❑ Private
❑ Privately Owned
❑ Member Owned
❑ Government Owned (Federal / Provincial / Municipal)
*please circle one
80-85%
Spring 2010
GOLF BUSINESS CANADA
+
+
+
+
GST
GST
GST
GST
Over 36-hole operations add $70.00 per each additional
9 holes exceeding 36 holes. GST (#89503 9253RT0001)
PAY M E N T
❑ Cheque
❑ MasterCard
❑ For Profit: open to private owners or lessors of profitoriented golf facilities
Expiry:
❑ Not for Profit: open to member-owned or government
golf courses (not-for-profit)
Cardholder Name:
❑ VISA
❑ American Express
Security Number:
Applicant Signature:
Date:
$
83million
member purchases
through the Golfmax
Purchasing Program
average retention rate for
most Canadian
Associations
AN N UAL DUE S
9 holes / Par 3 / Driving range . . . . . . . . .$385.00
18 holes . . . . . . . . . . . . . . . . . . . . . . . . . . . .$765.00
27 holes . . . . . . . . . . . . . . . . . . . . . . . . . . . .$915.00
36 holes . . . . . . . . . . . . . . . . . . . . . . . . . .$1,125.00
Credit Card Number:
M E M B E R S HIP T Y P E
QC
Postal/Zip Code:
)
Website:
O WN E R S HIP T Y P E
Prairie Chapter
Members renew their
membership every year
64
City:
Email:
Central Ontario
over
Title:
GOLF BUSINESS CANADA
6.5 million
$
member savings
through the Golfmax
Purchasing
Program
Spring 2010
Contact us or mail or fax payment to:
National Golf Course Owners Association Canada
105-955 Green Valley Crescent, Ottawa, ON K2C 3V4
Toll free: 1-866-626-4262 Tel: (613) 226-3616 Fax: (613) 226-4148
Email: [email protected] Website: www.ngcoa.ca
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