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Menu Trends Update
Foodservice Ashore Solutions 2014: Menu Trends Update A Presentation by Nancy Kruse The Kruse Company Foodservice Ashore Solutions 2014 Objectives • Review menu directions • Assess changes impacting R&D • Address shifting consumer demands 2 Foodservice Ashore Solutions 2014 Agenda I. Foods with Benefits II. Veggie Chic III. Cool Ingredients 3 I. Foods with Benefits: Key Points • • • • • • Overview Protein Skinny Super Power Implications & Outlook 4 Foods with Benefits: Overview Menu Health Equation Evolving • Yesterday: Subtraction Model • Take it out: salt, fat, sugar • Today: Addition Model • Put it in: fruits, vegetables, grains • Tomorrow: Defined Benefits Model • What’s it do for me, functionality Note: not mutually exclusive 5 Foods with Benefits 1. Protein Rich • US largest market for highprotein products • 20% new product intros at retail grocery in 2012 • Technomic menu mentions: +67% past 5 years Chobani Soho’s Smoked Salmon & Dill Greek Yogurt 6 Protein Bar’s Signature Grilled Protein Bar-rito • All-Natural Chicken or Tofu • Low-Cal Whole Wheat Wrap 7 Foods with Benefits 2. Super Metz Culinary Management’s Super Natural Salmon Sandwich 8 Panera Bread’s Fat-Free Superfruit Power Smoothie • Superfruit Purée • Organic Greek Nonfat Yogurt • And Ginseng 9 Foods with Benefits 3. Skinny PHENOMENON CROSSES CATEGORIES Baja Fresh Skinny Wahoo Bowl Benihana New Year’s Skinny Dining Promotion Kona Grill Skinny Sashimi, Skinny Ceviche Ledo Pizza Skinny Avocado Tuna Salad Melting Pot Skinny Dipping Fondue Menu Pie Five Pizza Skinny Pie Ruby Tuesday Skinny Lavender Lemon Drop Cocktail Sbarro Skinny Slice: 270 Calories Starbucks Skinny Lattes/Iced Skinny Lattes Taco Bueno Chicken Skinny Bowl Wing Zone Skinny Dippers 10 Cheesecake Factory’s SkinnyLicious Soft Chicken Tacos 11 Foods with Benefits 4. Power Panera Bread Offers Power Menu 12 Taco Bell’s Power Protein Menu • 20+ Grams of Protein • Fewer Than 450 Calories 13 Foods with Benefits: Implications & Outlook • Functional foods will increase on menus • Powerful consumer drivers • Category broad, ill-defined • Multiple opportunities to address • Flashpoint for fads • Evaluate carefully • Monitor evolving trends • Impact/appeal to your diners • Promote smartly 14 Implications & Outlook: Gender-Based Marketing “Brogurt” Appeals to Men 15 II. Veggie Chic Key Points • • • • • Overview Avocado Everywhere Cruciferous Crossover Root Revival Implications & Outlook 16 Veggie Chic: Overview • • • • • • • Why Produce? Why Now? Center-of-Plate Volatility Culinary Sensibility Consumer Health Interests Diet Trends, Fads Range of Options Versatility/Flexibility Availability/Formats 17 Veggie Chic 1. Avocado Everywhere AVOCADO MENU MENTIONS GOING UP, UP, UP 1,553 Entrée 1,331 355 282 Appetizer Add-On All Other Source: Technomic, Inc. Menu Monitor 83 67 30 15 Q2-2013 Q2-2011 18 Avocadoes Ubiquitous On Menus… Burger King’s Avocado Swiss Whopper Steak ‘N Shake’s California Burger Whataburger’s Avocado Bacon Burger 19 …As Condiment Usage Increases Chick-fil-A’s Grilled Chicken Cool Wrap With Avocado-Lime Dressing 20 Cheesecake Factory’s Portabella Mushroom, Avocado & Zucchini Fries 21 Pie Five’s Chicken Awesome-Cado Pie 22 Popbar’s Avocado PopSorbetto 23 Curra’s Grill’s Avocado Margarita • Frozen Margarita Mix • Avocado Pulp • Cilantro 24 Veggie Chic 2. Cruciferous Craze California Pizza Kitchen’s Brussels + Bacon Pizza Herbed Goat Cheese, Caramelized Onion, Romano Cheese 25 Barnwood’s White Pizza with Broccoli & Red Pepper 26 Stella 34 Trattoria’s Cavolfiore Pizza Meyer Lemon, Breadcrumbs 27 No. 7 Subs’ Brussels Sprouts Sandwich 28 Granny Smith Apples, Crushed Peanuts No. 7 Subs’ Broccoli Sandwich • Fresh Mozzarella • Thai Basil Pesto • Fried Lemon 29 No. 7 Subs’ Roasted Cauliflower Sub Fried Shallots, Romaine, Chutney Mayo 30 Veggie Chic 3. Root Revival Hot Scandinavian Restaurants Take Center Stage; Put Focus on Root Vegetables Noma in Copenhagen 31 Root Revival: Carrots Cropping Up American Cut Au Bon Pain Crossroads DeepWood Restaurant Domenica Edmund’s Oast Mei Mei Kitchen Odd Duck Partake Petruce et al Peet’s Coffee & Tea Sitka & Spruce Stone Oven Bakery Willi’s Wine Bar Carrot-Glazed Carrot Carrot Ginger Soup Spicy Moroccan Carrots Carrot Risotto Roasted Carrot Pizza with Goat Cheese Fried Baby Carrots w/Yogurt, Mint, Chili Smoked Carrots with Black Sesame Purée Carrots Roasted in Hay w/Chevre, Pistachio Caramelized Carrots with Pepita Brittle Carrots with Bagna Cauda Hummus & Carrot Chips Roasted Carrot Salad with Chickpea Purée Curry-Carrot Soup Tunisian Roasted Carrots with Pine Nuts 32 Smashburger’s Veggie Frites 33 Carrots Also In Doughnuts, Drinkables Doughnut Plant’s Carrot Cake Doughnut Smoothie King’s Berry Carrot Dream 34 Veggie Chic Implications & Outlook 1. More Produce at Breakfast Au Bon Pain’s Hummus Breakfast Sandwich With Fresh Spinach 35 Corner Bakery’s Morning Offerings Avocado & Spinach Power Panini Thin Anaheim Scrambler Bowl 36 Implications & Outlook 2. Decommoditized Sides Top Round Roast Beef’s Fresh Cuts Fried in Beef Tallow 37 Applebee’s Fresh-Cut Garlicky Green Beans Chunky Roma-Pepper Relish 38 III. Cool Ingredients Key Points • • • • Great Grains Hot Sauce! Better Brews Implications & Outlook 39 Cool Ingredients 1. Great Grains BREAD FASHIONS CHANGING Arby’s Whole-Grain Honey Wheat Au Bon Pain Ancient-Grain Ciabatta Blue Cow Kitchen Grilled Rustic White Bread Crisper’s Artisan Bread Jason’s Deli 9-Grain Artisan, Organic Wheat McAlister’s Deli Harvest Wheat Panera Bread Artisan Rye, All-Natural White Bread Piada Natural, Organic Flour Mendocino Farms Rustic White Bread Quizno’s Artisan Sandwich Breads 40 McDonald’s Egg White Delight McMuffin • Canadian Bacon • White Cheddar • English Muffin with Eight Grams of Whole Grains Golden-Oldie Grains Appearing on Menus • • • • • • • • • Amaranth Barley Farro Freekeh Groats Millet Oats Quinoa Wheat Berries Orange County, FL School’s Quinoa Wrap Cool Ingredients 2. Sriracha Bruegger’s Bagels’ Sriracha Egg Sandwich • • • • • • Plain Bagel Scrambled Egg Sausage Cheddar Cheese Fresh Red Pepper Sriracha 43 Subway’s Sriracha Chicken Melt Brick House Tavern + Tap’s Duck Wings “Man Cave” Sriracha-Ranch Sauce Cool Ingredients: 3. Craft/Premium Beer Bennigan’s Guinness-Glazed Bacon Cheeseburger Applebee’s Brew Pub Pretzels & Beer Cheese Dip Red Robin’s O’Fest Beer Shake • Vanilla Soft Serve • Caramel • Samuel Adams Octoberfest Draft Now for Something Completely Different Hash House a Go Go’s O’Hare of the Dog • 24-Ounce Budweiser in a Bag • Side of Bacon • $7.25 Cool Ingredients: Implications & Outlook • Heat wave will continue • Kimchi, harissa • Alcohol applications will increase • Food pairings, cross promotions with bar • Fresh, green stuff will take off • Underutilized herbs Foodservice Ashore Solutions 2014 In Conclusion… • Common thread = stealth health • Functionals, grains, produce • More innovation around neglected categories • Sides, grains, produce • Foodservice will take leading role • Watch indies, small chains, on-sites--esp. campus dining • Also watch parallel demand for over-the-top indulgence
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