generation - Carlson Rezidor Hotel Group

Country Inn & Suites By Carlson, Bozeman, MT
A new GENERATION
with new opportunities.
brand story
Together we can
write your
SUCCESS
STORY
Country Inns & Suites By Carlson SM is a leading uppermidscale brand committed to providing a caring, consistent
and comfortable experience. Our 470+ global properties
provide guests with a touch of home and hospitality that
goes the extra mile. We support our franchise partners
with a strong product, experienced resources, tools and
training to help drive their businesses.
There’s a bright future ahead with Country. We’ve updated
our visual identity, architecture and interior design. Our
revitalized look is designed to appeal to younger business
and leisure travelers, while still resonating with our loyal
guests. The design is f lexible and adapts to both urban and
suburban environments and across varied geographies.
3
Country Inn & Suites By Carlson, Springfield, IL
design
approach
A CONTEMPORARY APPROACH
TO CLASSIC
DESIGN.
The evolution of
Country Inns & Suites.
At Country Inns & Suites we take pride in the success of our
brand, and only continuous improvement can safeguard
our longevity. Our guests are extremely loyal and aren’t shy
about sharing feedback with us via our Medallia surveys
and other ongoing dialogues. With this deep understanding
of their preferences—and our vision for the evolving nature
of the brand—we’ve updated and revitalized the fourth
generation of Country.
We are excited to share a glimpse of our new look. It includes
all new contemporary hotel architecture and interiors, as
well as a modernized brand identity. We’ve retained much
of the classic design that makes our guests feel at home but
refreshed it with a modern, clean and welcoming aesthetic.
This next phase of our development will appeal to our brand
loyalists as well as a broader demographic that includes
business travelers and younger travelers. As their preferred
hotel, we will ensure that multitudes of guests will say,
“I love this Country,” well into the future.
5
Country Inn & Suites By Carlson, Bozeman, MT
interior design
THE NEXT
BEST THING
to home.
We’ve updated our brand to appeal to today’s modern
customer. Our brand promise has always included a touch
of home, so we draw upon the warmth, comfort and sense
of togetherness one feels when spending time in an inviting
home as inspiration for our design.
Character-rich surfaces, such as stone, add warmth,
interest and depth. Personal touches like vases and framed
art create interesting focal points to tell a visual story. And
we use purposeful color to infuse energy and personality
throughout the hotel.
We also pay particular attention to each property’s unique
location—allowing local geography and culture to inform
its design. For example, while cozy fireplaces serve as lobby
focal points in cold climates, we might install water features
in warmer regions. We modify design elements where
necessary so the final product conveys a relaxing sense of
home for each region.
Flexible to be located in urban or suburban environments,
our contemporary properties offer broad appeal and resonate
with guests looking for a fresh, modern and comfortable
hotel with unique touches of home.
7
A WALK THROUGH
THE HOTEL
9
Country Inn & Suites By Carlson, Roseville, MN
THE DEN
The den creates a comfortable, practical space where
guests can work, hold informal meetings or relax with
a book from our Read It & Return Lending Library.SM
Country Inn & Suites By Carlson, Bloomington at Mall of America, MN
THE LIVING
ROOM
Open and friendly, the living room serves as a flexible
space with a welcoming reception area, relaxing
seating and cozy atmosphere.
11
THE BREAKFAST
ROOM
The breakfast room reflects the welcoming hub of a home and is a
multiuse space where guests can enjoy our Be Our Guest Breakfast,
a midday cup of coffee, or get a little work done.
THE SERVERY
Our signature, complimentary hot breakfast is served in
a modern setting that invites guests to help themselves.
13
Country Inn & Suites By Carlson, Bloomington at Mall of America, MN
THE BATHROOM
With a fresh, airy appearance and a contemporary palette of materials,
the bathroom is welcoming and warm. Vanities include deep, generous basins
and soft, plush towels.
THE STANDARD
KING
A comfortable bed dressed to feel soft and look welcoming
serves as the focal point of the room. Color, pattern and eclectic
furnishings add character and visual interest.
15
Country Inn & Suites By Carlson, Roseville, MN
THE POOL
The pool uses modern, spa-like materials to create an
inviting place for guests to take a relaxing dip or enjoy an
invigorating swim. Loungers, tables and chairs provide
seating, and there is easy access to the nearby fitness room.
Country Inn & Suites By Carlson, Bozeman, MT
THE VERANDA
The veranda is a fresh interpretation of the iconic front
porch of previous generations, serving as a welcoming
gathering space for guests.
17
Brand
essentials.
Product
Services
Branding
Branded OS&E
Exterior Color Palette
Be Our Guest Service
Exterior Signage
Key Cards & Jackets
Interior Signage
Be Our Guest Breakfast
WebExtra
Do Not Disturb Signs
The Living Room
Free High-Speed Internet
Brand Flag
The DenA
Country Bed
Guest Service Directory
The ServeryA
Country Bath
Notepads & Pens
Breakfast Room
Read It & Return
Lending LibrarySM
Business Cards
Iconic FireplaceB
Employee Uniforms
Letterhead
Flat-Screen TVs
3 Cs: Cookies,
Coffee & Candy
Sales Kit Folders
Swimming PoolB
Bath Amenity Program
Fitness Center
Club CarlsonSM
POOL ROOM
Blueprints for
RAISED
FIRE PIT
success.
VERANDA
BREAKFAST
ROOM
LAUNDRY
ELEC
PANTRY
FEMALE
WC
SERVERY
STANDARD
ROOM
1 BED SUITE
STANDARD
ROOM
STANDARD
ROOM
STANDARD
ROOM
FITNESS ROOM
STAIRCASE
STORE
COFFEE
STATION
MECH
MALE
WC
DEN
& BUS.
CENTER
MECH
GUEST
LAUNDRY
TELECOM
POOL EQUIP, MECH
STAIRCASE
VENDING
Business Center
CORRIDOR
The VerandaB
CORRIDOR
ELEV
LOBBY
Standard Interior Design
PackageC (Prototypical
product & design
specifications)
RETAIL
MALE
WC
FEMALE
WC
1 BED
SUITE
RECEPTION
LIVING
ROOM
A. Area e qu ival e nt for c onve r s i on s
BREAK ROOM
B. Sit e - de p e nd e nt for ge o g r a ph i c al z one and c i t y - c e nt e r mar k e t s
C . Some i t e m s w i t h i n t h r e e - year P I P Pha se for c onve r s i on s
The essentials reflect a high-level summary of key brand touchpoints to describe Country Inns & Suites By CarlsonSM
product and branding requirements and do not reflect all standards required of a Country Inns & Suites licensee.
Complete brand standards are located in the Country Inns & Suites By Carlson Standards of Architecture & Design,
Standards of Service & Operation, and Brand Identity & Graphic Standards manuals.
OFFICE
1 BED
SUITE
ELEV
EQUIP
STANDARD
ROOM
WORK ROOM
STANDARD
ROOM
STANDARD
ROOM
STANDARD
ROOM
STANDARD
ROOM
STANDARD
ROOM
STANDARD
ROOM
STANDARD
ROOM
STORAGE
CARTS
MEETING ROOM
VESTIBULE
ENTRANCE
FIRST FLOOR
Individual communal spaces flow together seamlessly, creating a large,
interconnected environment. Ground-floor guestrooms are consolidated
on one side of the floor, creating easily accessible yet private rooms.
19
THE STANDARD
KING
THE DOUBLE
QUEEN
THE KING
SUITE
As a combination live-work space, the Standard King provides
all the essentials for comfort, convenience and relaxation.
Two queen beds and a large bathroom comfortably accommodate
families, creating a relaxing space to unwind.
The bathroom and closet separate sleeping and living spaces, creating
a spacious multiuse suite perfect for families and business travelers.
SECOND FLOOR
Windows at the ends of corridors use natural
daylight to brighten the space.
21
summary
WHO WE ARE
CARING,
CONSISTENT
&
COMFORTABLE
with a touch of home.
470 +
BRAND VALUES
• Be Our Guest philosophy
connection
authenticity
experience
• Outstanding guest satisfaction
• Proven programs
• Amenities guests love
Hardworking
guests with a
love of family
and adventure.
LOCATIONS
O U R LO O K A N D F E E L
CONTEMPORARY
INVITING
ECLECTIC
O U R P L A N FO R G E N 4
RENOVATE &
EXPAND
FLEXIBLE
PROTOTYPE FITS BOTH
URBAN & SUBURBAN MARKETS
DESIGNED
TO ATTRACT
BUSINESS TRAVELERS,
MILLENNIALS &
BABY BOOMERS
AN
EVOLVED
VISUAL IDENTITY
23
locations
PANAMA
COSTA RICA
20
Delivering warm
welcomes in
470+ locations.
18
INDIA
19
7
We’ve watched with pride as our Country Inns & Suites
brand has grown from its humble beginnings in the
heartland of America. Today, it has expanded to
hundreds of U.S. locations, plus Canada, India and
Central America. But we haven’t forgotten where we came
from. Our founding philosophy of treating guests like
family grew from our Midwestern beginnings. And
that promise remains the foundation of each of our
locations. True hospitality is a global language.
25
amenities
amenities
Amenities
GUESTS LOVE.
When guests stay with us, we want them to feel at home. So we
provide amenities to make their stay as productive and comfortable
as possible. We work to delight our guests and inspire them to say,
“I love this Country.”
Be Our Guest Service
Treating guests like family means making certain they experience
a welcoming and relaxing stay. To create an enjoyable guest
experience, each team member learns these values in our
Be Our Guest Service Excellence Training Program.
Complimentary Be Our Guest Breakfast
Our one-of-a-kind, free hot breakfast features a variety of options
ranging from wholesome classics like hot oatmeal and waffles
to build-your-own options, like breakfast burritos and yogurt
parfaits. Our menu rotates daily so guests experience new offerings
throughout their stay. And for an elevated guest experience, we
serve every breakfast on classic plates with silverware. Like home.
Free High-Speed Internet
We understand how important it is for both business and leisure
travelers to stay connected. That’s why every Country Inns & Suites
offers high-speed Internet access, free every day.
Fitness Center
We help guests keep up with their exercise routines by offering access
to convenient fitness facilities.
Swimming Pools
Whether guests want to start their day with a splash, take a dip after
a day of meetings or spend time with their kids while on vacation:
at most of our properties we provide pools that create a refreshing place
to have fun or unwind.
Complimentary Cookies
We welcome our guests with chocolate chip goodness.
Read It & Return Lending Library
SM
We celebrate the love of reading with our signature Read It & Return
Lending Library. We’ve recently partnered with Random House,
increasing our selection of titles. Guests can borrow a book or
magazine and relax in the hotel lobby, or enjoy it in the comfort
of their rooms. If they don’t finish it during their stay, they can
simply take it with them and return it during their next visit to any
Country Inns & Suites in North America.
27
Support services to
support
services
help you along
the way.
Country Inns & Suites—along with our owners and franchise
partners—enjoys all the benefits of being part of the Carlson
Rezidor Hotel Group’s global network, with its breadth of
experience, knowledge, contacts and superior buying power.
Operations Support
Our corporate team is committed to helping you drive your business.
We have proven systems and processes that are designed to streamline
start-up and ongoing operations at the property level.
•Field-based District Directors are available as consultants and are partnered
with our Hospitality Support Services Center representatives to work
directly with your hotel.
• Q uality assurance programs allow brand standards to be met
consistently across the system.
Technical Services and Brand Design
Our team of architects, engineers and technicians assist hotel owners
and developers to build cost-effective, operationally efficient, well-designed
and innovative hotels. The Brand Programs & Design Services team
focuses on creating seamless interior design packages and executing iconic
Country Inns & Suites elements consistently throughout the hotel.
Strategic Sourcing
Success depends largely on the qualit y of goods and ser v ices that
guests receive. Tap into a reliable network of quality suppliers with
strong industry credibility.
• Over 150 systemwide suppliers.
• Negotiated discounts on brand-standard items and services.
• Quality, cost savings and convenience.
Training and Educational Development
• The Carlson Rezidor Hotel Group Business School provides hospitality
and business training to hotel employees to refine their skills to run a
successful and profitable hotel.
• Online training and educational development materials available to help
maintain high guest-satisfaction ratings.
• Access to the American Hotel & Lodging Association’s (AH&LA) Educational
Institute includes access to leading industry-certification programs.
• B
e Our Guest Service Excellence training is completed with every
new team member hired within their first two weeks on the job. Team
members are trained to go the extra mile, delivering welcoming hospitality
unmatched in the midscale segment.
• Architectural plan review.
• Prototypical design implementation.
• Interior design packages and sourcing.
• Cost-effective brand touchpoints.
29
Country Inn & Suites By Carlson, Phoenix Airport South, AZ
REVENUE
GENERATION
AND LOYALTY
At Country Inns & Suites, we understand that in order to
keep growing, we must focus on helping our owners and
franchise partners realize a return on their investments.
We offer proprietary, comprehensive and turnkey tools
designed to help hotels compete in the challenging
upper-midscale segment.
revenue
generation
Revenue Optimization tools include our industry-leading “Stay Night
Automated Pricing” (SNAP) rate optimization technology that takes
the guesswork out of daily pricing. Our optional Revenue Optimization
Performance Enhancement Services (ROPES) provides customized, hotellevel support.
Hotels also benefit from a close partnership with Carlson Wagonlit
Travel, the global leader in hotel travel management, and Look To Book®,
our patented, market-leading global travel agent incentive program.
Country Inns & Suites also receives specific focus from a Dedicated Midscale
Brand Sales Team focused on delivering opportunities to hotels from
small and medium enterprise (SME) accounts. Backed by our Global Sales
team’s comprehensive segment coverage, our sales efforts are positioned
to drive hotel revenue.
Global distribution and channel management deliver continuous support
through initiatives like our Redirected Call Program (RCP) and Online
Travel Agent (OTA) relationships.
Annual, brand-specific marketing plans are designed to capture
awareness at the brand level and drive revenue at the local hotel level through
strategic deployment of key marketing tactics. Continuous investment in
countryinns.com and online channels allows us to keep pace with today’s
discerning guests.
Our Club CarlsonSM hotel rewards program is receiving industry accolades
since its launch in 2011 and offers a faster way to a free night. It is among
the fastest-growing loyalty programs in the industry.
31
portfolio
Hotels
Carlson’s homegrown
HOSPITALITY
BRAND
Travel
> 1,370 hotels in operation and
under development
> Global leader specializing in
business travel management
> 110 countries & territories
> 150 countries & territories
Country Inns & Suites is the only brand within the Carlson Rezidor
Hotel Group created from the ground up by the Carlson family. Inspired
by a traditional European bed and breakfast, we called the original
property in Burnsville, Minn., the Country Hospitality Inn, because we
believed true hospitality meant treating guests like family. We welcomed
our first guests with a batch of warm chocolate chip cookies. Today, the
brand has evolved to a more contemporary vision, yet still embodies
the best parts of that founding philosophy, including the cookies.
33
17
manifesto
The spirit of the brand is
captured in our manifesto.
Join us and we’re sure
you’ll soon be saying
“I love this Country.”
We love the wide open spaces.
We love the cities, big and small.
And there’s nothing we love more than to be
welcomed all across it.
We love finding a friendly face wherever we go.
We love seeking adventure.
We love trying new things.
And discovering the comforts of home.
We love unique destinations.
And the consistency of a good night’s sleep.
We love complete relaxation.
And the coziness to be completely productive.
No one knows what we love better in our travels more
than Country Inns & Suites, the place that still goes
the extra mile to make us feel at home.
And makes us comfortable enough in every new city
or town we visit, that each one of us can proudly say
“I love this Country.”
Learn more about Country Inns & Suites.
Please call +1 (800) 336–3301, visit us online at
carlsonrezidor.com/countryinns or email [email protected]
A brand that
Drives Results.
Dedicated Brand Sales team – Unique to the
Carlson Centrally Influences
te
Ho
l Direct
midscale brand targeting regional corporate accounts
6.5%
21.6%
Revenue optimization tools and expertise to help
hotels compete in the challenging upper-midscale
segment
8.0%
47% conversion on countryinns.com*
Brand web revenue up 43%*
30% increase of mobile revenue**
Club Carlson loyalty members = 38% of room nights
66.7%
of Country Inns & Suites
Room Revenue Americas***
Digital
30.6%
Brand
21.6%
30.6%
8.0%
21.6%
Voice + RCP
Carlson Centrally
Influences
6.5%
66.7%
*2014 vs. 2010. **2014 vs. 2013. ***Central influence percentage based on total Country Inns & Suites By Carlson, Americas consumed revenue through December 2014 received from
web, voice, Internet, GSO hotel direct, Club Carlson hotel direct and promotions hotel direct revenue divided by total brand revenue. Includes all Country Inns properties in the U.S., Canada
and Latin America open January 1, 2013 - December 31, 2014.
BRAND HIGHLIGHTS
• Consistently ranked in top tier by a leading consumer
satisfaction company
• Over 470 hotels operating throughout the world,
primarily in the United States, Canada, India and
Latin America
• 38% penetration of Club Carlson loyalty members
• Overall Guest Satisfaction Index–8.60
• Carlson centrally influences 66.7% of
Country Inns & Suites reservations*
BRAND FACTS
Country Inns & Suites is a leading mid-market brand
known for providing a caring, consistent and comfortable
hospitality experience, delivered with a touch of home.
SERVICE PHILOSOPHY
Treating guests like family means making certain they
experience a welcoming and relaxing stay. To create an
enjoyable guest experience, each team member learns
these values in our Be Our Guest Service Training Program.
INNOVATIVE SERVICES AND AMENITIES
DISTRIBUTION**
Americas Open:
Americas Under Development:
International Open:
International Under Development:
HOTELS
ROOMS
449
33
23
14
36,234
2,690
1,763
1,172
Country Inns & Suites offers free high-speed Internet
access, a fitness center, a business center and attractive,
comfortable furnishings that blend rich woods and natural
earth tones. Additional distinctive amenities include:
BE OUR GUEST BREAKFAST
TARGET COMPETITORS
•
•
•
•
•
•
Comfort Inn
Comfort Suites
Fairfield Inn
Hampton
Holiday Inn Express
La Quinta
Our complimentary breakfast features hot and fresh
options such as waffles, build-your-own breakfast burritos
and omelets. Plus it’s served on classic diningware instead
of disposables.
READ IT & RETURN LENDING LIBRARY
Available in the United States and Canada, our library
offers a variety of titles for all ages that guests can borrow,
read at their leisure and return on their next visit to any
Country Inns & Suites.
SM
GENERATION 4 COST PLAN***
PROTOTYPE ATTRIBUTES
Cost Per Key: $79,815 – 94,625 (Approximate)
Development Cost, Including FF & E (Excluding Land):
$6,624,620 – 7,853,840 (Approximate)
• Flexible design that adapts to urban and suburban locations, new build or conversion
FEES
Application Fee: Initial License Fee: $450 per room;
$50,000 minimum ($10,000 is the Application Fee)
Royalty Fee: 5% of Gross Room Revenue
Marketing Fund Fee: 2.5% of Gross Room Revenue
*Central influence percentage based on total Country Inns & Suites By Carlson,
Americas consumed revenue through December 2014 received from web, voice,
Internet, GSO hotel direct, Club Carlson hotel direct and promotions hotel direct
revenue divided by total brand revenue. Includes all Country Inns properties in the
in the U.S., Canada and Latin America open January 1, 2013 - December 31, 2014.
**As of December 31, 2014.
***Costs are based on a sample of independent third party estimates normalized at a
100-point construction cost index. Actual costs may be more or less depending on
the market, labor, freight and costs associated with other codes and requirements.
This document contains information that is confidential and proprietary to, and
trade secrets of, Country Inns & Suites By Carlson, Inc. This document is provided
for informational purposes only and may not be used for any other purpose
unless and until you enter into a license agreement with Country Inns & Suites
By Carlson, Inc. to construct and operate a Country Inn & Suites By Carlson® hotel.
Country Inns & Suites By Carlson, Inc., and its parent and affiliate companies have no
responsibility for, and make no representations, express or implied, with respect to,
the accuracy or completeness of any information in this document. This document
is not an offering. It is for informational purposes only. If you are a resident of any
jurisdiction that requires registration of a franchise prior to offer or sale, we will not
offer you a franchise unless and until we have registered the franchise (or obtained
an applicable exemption) and delivered the disclosure document in compliance with
applicable law. In New York (USA), an offering can only be made by a prospectus
filed first with the Department of Law of the State of New York. Such filing
does not constitute approval by the Department of Law. Country Inns & Suites
By Carlson, Inc., makes no representations or guarantees concerning the success
or profitability of licensees or hotel locations.
©2015 Country Inns & Suites By CarlsonSM, Inc. All Rights Reserved.
• Classic design that makes our guests feel at home with a modern, clean and welcoming aesthetic
• Ability to modify design elements where necessary so that final product conveys a relaxing
sense of home for each region
• Natural daylight floods communal interior spaces, connecting internal and external areas
“The remodel that is in process is fantastic. We stayed
in one of the newly remodeled rooms and loved it.”
Country Inn & Suites Bloomington Mall of America, MN Guest
“The new design creates an updated look while
remaining true to our established guests’ expectations.”
Leo Sand, founder and chairman of Sand Companies, LLC
THE NEW COUNTRY INNS & SUITES MODERN DESIGN RETAINS
ICONIC BRAND WARMTH WHILE APPEALING TO YOUNGER
BUSINESS TRAVELERS.
The Living Room – Flexible space with a welcoming reception area, relaxing seating
and cozy atmosphere.
The Den – A comfortable, practical space where guests can work or relax.
The Breakfast Room – Reflects the welcoming hub of a home and is a multiuse space
where guests can enjoy our Be Our Guest Breakfast.
The Servery – Modern serving setting that invites guests to help themselves.
Guest Rooms – Comfortable beds partnered with color, patterns and eclectic furnishings
add character and visual interest.
The Bathroom – Welcoming and warm, with deep, generous basins and soft, plush towels.
The Pool – Includes modern, spa-like materials to offer guests a relaxing dip with easy access to the nearby fitness center.
The Veranda – Serves as a welcoming gathering space for guests.
Attribute
Value
General Site Requirements
2 Acres
Square Footage (Approximate)
47,000
First-Floor Area Plan Ratios
Generation 4
property attributes.
Front of House
35%
Guest Rooms
34%
Circulation
18%
Back of House
13%
Number of Rooms @ 3 Stories
83
Exterior Color Options
4
Exterior Roofline Options
2
Food & Beverage
Breakfast & Reception Servery
Retail
Yes
Business Center
Yes
Meeting Room
Yes
Swimming Pool
Yes
Whirlpool
No
Fitness Center
Yes
Guest Laundry
Yes
Cost Per Key
USD 79,815–94,625
(Approximate)*
Development Cost, Including FF&E
(Excluding Land)
USD 6,624,620–7,853,840
(Approximate)*
*Costs are based on a sample of independent third party estimates normalized at a 100-point construction cost index.
Actual costs may be more or less depending on the market, labor, freight and costs associated with other codes and
requirements. Please see backside for additional information.
This document contains information that is conf idential and
proprietar y to, and trade secrets of, Country Inns & Suites By
Carlson, Inc. This document is provided for informational purposes
only and may not be used for any other purpose unless and until you enter
into a license agreement with Country Inns & Suites By Carlson, Inc.
to construct and operate a Country Inn & Suites By Carlson® hotel.
Country Inns & Suites By Carlson, Inc., and its parent and affiliate
companies have no responsibility for, and make no representations,
express or implied, with respect to, the accuracy or completeness of any
information in this document.
This document is not an offering. It is for informational purposes only.
If you are a resident of any jurisdiction that requires registration of a
franchise prior to offer or sale, we will not offer you a franchise unless
and until we have registered the franchise (or obtained an applicable
exemption) and delivered the disclosure document in compliance
with applicable law. In New York (USA), an offering can only be made
by a prospectus filed first with the Department of Law of the State of
New York. Such filing does not constitute approval by the Department of
Law. Country Inns & Suites By Carlson, Inc., makes no representations
or guarantees concerning the success or profitability of licensees
or hotel locations.
©2015 Country Inns & Suites By Carlson, SM Inc. All Rights Reserved.
COMMITTED
to accelerating growth.
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies. It has a
fantastic portfolio of more than 1,370 hotels in operation and under development, a global footprint covering
over 110 countries and territories, and a powerful set of global brands: Quorvus Collection, Radisson Blu®,
Radisson®, Radisson Red, Park Plaza,® Park Inn® by Radisson and Country Inns & Suites By CarlsonSM
. With
our long, successful history in global hospitality, Carlson Rezidor Hotel Group has a rich expertise across all
key segments, all business models, plus a strong and expanding revenue generation capability. Our inspiring
people collectively deliver system-wide revenues of $7.8 billion.
Number of
Carlson Rezidor hotels
in operation
1,092
847
Contract Type*
336
1
1962
6
1973
38
1983
1993
2003
December
2014
Carlson Rezidor Brands**
Regions**
Franchised
58%
Country Inns & Suites By Carlson
37.8%
North America
45%
Managed
31%
Park Inn by Radisson
15.4%
Owned/Leased
11%
Park Plaza
4.4%
Europe, Middle East,
Africa
37%
Quorvus Collection
0.1%
Asia Pacific
14%
Radisson
13.8%
Radisson Blu
28.4%
Radisson Red
0.1%
Latin America
4%
*Calculations are based on number of rooms. The above numbers include hotels in operation that are owned, managed, leased and franchised by Carlson or by The Rezidor
Hotel Group and all of its affiliates as of December 31, 2014. **Includes properties in operation and under development as of December 31, 2014.
It’s a great time to become a part of this Country.
To learn more please call +1 (800) 336-3301,
or visit us online at:
carlsonrezidor.com/countryinns
countryinns.com
facebook.com/countryinns
twitter.com/countryinns
This Development Brochure contains information that is confidential and proprietary to, and trade secrets of, Country Inns & Suites By Carlson, Inc. The Development Brochure is provided for
informational purposes only and may not be used for any other purpose unless and until you enter into a license agreement with Country Inns & Suites By Carlson, Inc. to construct and operate a
Country Inn & Suites By Carlson® hotel. Country Inns & Suites By Carlson, Inc. and its parent and affiliate companies have no responsibility for, and make no representations, express or implied, with
respect to the accuracy or completeness of any information in this Guide.
This Development Brochure is not an offering. It is for informational purposes only. If you are a resident of any jurisdiction that requires registration of a franchise prior to offer or sale, we will not offer
you a franchise unless and until we have registered the franchise (or obtained an applicable exemption) and delivered the disclosure document in compliance with applicable law. In New York (USA), an
offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
Country Inns & Suites By Carlson, Inc. makes no representations or guarantees concerning the success or profitability of licensees or hotel locations.
©2015 Country Inns & Suites By CarlsonSM
, Inc. 04/2015. All Rights Reserved.