NOVELAS TV Offer ª - Canal+Advertising

2016 RATECARD
YOUR 100% TELENOVELAS SOAP-OPERA CHANNEL
Telenovelas, also known as soap-operas, is a kind of television drama from Latin America.
Telenovelas, a made-up expression composed of TV (television) and novelas (novel). Telenovelas are single seasonned soap-operas
which are daily broadcasted on a 6 months to 1 year period. They are produced in Spanish or Portuguese.
They mix romance and drama and are punctuated by recurrent happenings. To sum up telenovelas identity in a few words:
love, fame, beauty, money, lies, betrayal.
Telenovelas are extremely popular in Latin America but are also exported worldwide. They are highly appreciated in Africa.
Telemundo in fact launched its Telemundo channel on DSTV Africa in 2013.
The largest producers of telenovelas in the world are: Televisa (Mexico), TV Azteca (Mexico), Rede Globo (Brazil), Telefe (Argentina),
RCN (Colombia), Venevision (Venezuela), Telemundo (United States).
Each year, more than 500 telenovelas are produced for a global audience of 2 billion viewers.
In terms of production budget, telenovelas function more like Hollywood movies than American soap operas.
In Brazil, some telenovelas such as “Avenida Brasil” attract an average of 40 million viewers for each episode. Furthermore,
“Avenida Brasil” has been exported to 124 countries and has generated advertising incomes of over a billion dollars.
SATURDAY
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
NEW EPISODE
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AD SPOT 85
04:30AM
AD SPOT 84
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AD SPOT 82
03:40AM
AD SPOT 36
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AD SPOT 30
02:20PM
AD SPOT 81
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02:50AM
AD SPOT 79
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01:30PM
AD SPOT 78
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02:00AM
AD SPOT 76
AD SPOT 26
12:40AM
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01:10AM
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MORNINGS 06.00AM – 10.40AM
AD SPOT 73
AD SPOT 23
AD SPOT 22
AD SPOT 21
11:50AM
AD SPOT 72
PRIME-TIME 04.00PM – 11.10PM
AD SPOT 71
00:20AM
AD SPOT 70
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AD SPOT 19
11:00AM
AD SPOT 69
AD SPOT 68
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10:10AM
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11:30PM
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10:40PM
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09:20AM
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09:50PM
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08:30AM
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09:00PM
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AD SPOT 1
07:40AM
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08:10PM
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07:20PM
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06:30PM
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05:40PM
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04:50PM
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04:00PM
AD SPOT 39
PROGRAM SCHEDULE
06:50AM
Advertisement breaks
FRIDAY
AD SPOT 38
AD SPOT 37
06:00AM
DAYTIME 11.00AM – 03.40PM
03:10PM
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
NIGHTTIME 11.30PM – 05.20AM
05:20AM
SERIES
28 EPISODES OF 50’ / WEEK-ENDS: 60 AD SPOTS / 24 HRS • WEEKDAY: 85 AD SPOTS / 24 HRS
María del Mar, Marimar is a young
sentimental Mexican who can neither read
nor write. Very poor, she lives at the beach
with her grandparents. She often visits the
haciendas to steal fruits and vegetables.
One day she meets Sergio Santibañez son
of the owner and falls in love…
Teresa, a young girl from a humble background
has dreams of upward mobility. She is a
manipulator who uses men to get what she wants
and destroy anyone who comes near her.
Two women share a tragic and supernatural
destiny that binds them together even after death.
Monica Serrano (Laura Flores), a world-renowned
pianist with an impressive fortune, and
Adriana Aguilar (María Elisa Camargo),
a modest waitress.
Terre de Passions” is about the Gallardo
brothers’ quest. They are humble and brave
men seeking revenge against the very rich and
powerful del Junco family.
ADVERTISING SLOT FEES (excluding taxes)
Applicable as of January 1st, 2016
On the basis of 30-second ad spots
MORNINGS 06.00AM TO 10.40AM
18 AD SPOTS > 80€
DAYTIME 11.00AM TO 03.40PM
18 AD SPOTS > 120€
PRIME-TIME 04.00PM TO 11.10PM
27 AD SPOTS > 200€
NIGHTTIME 11.30PM TO 05.20AM
22 AD SPOTS > 40€
PACKAGE FEES (excluding taxes)
Applicable as of January 1st, 2016
On the basis of 30-second ad spots
WEEKDAY
105 AD SPOTS
> 8295€
WEEK-END
30 AD SPOTS
> 2370€
COMMERCIAL TERMS AND CONDITIONS 2016
FEE REFERENCE INDEX per basic format of 30”
Additional costs
PUBLIC SERVICE ADVERTISING
CITATIONS
Charities and humanitarian organisations: –50%
Government information campaigns: –30%
Such campaigns are not eligible for other reductions
(excluding agency commission).
A citation is the visual and/or audible presence of brands,
products or logos from other advertisers in the same advertisement.
the total length of the citation is strictly limited to 20% of the duration
of the spot, to a maximum of five seconds.
Citation (unsubstantiated and no visual representation)
• 1 citation: + 15%
• 2 or more citations (maximum 4): + 30%
CO-BRANDING
Presence of two different products from the same advertiser, brand and
sector in the same spot: no increase. Presence of two different products
from the same advertiser and brand but different sectors in the same
spot: +10%. Presence of two different products from the same
advertiser but different brands in the same spot: +20%.
Presence of two different products from two different advertisers
in the same spot: +30%.
PREFERENTIAL PLACEMENT WITHIN A SLOT
+15% for the first or second placement in the slot.
Package Discount
With the purchase of 3 NOVELAS TV packages
(weekday + weekend), a 20% discount rate is applied.
28%
28“
98%
53“ 202%
78“ 320%
103“ 445%
32%
29“
99%
54“ 206%
79“ 325%
104“ 450%
5“
35%
30“ 100%
55“
210%
80“ 330%
105“ 455%
6“
38%
31“
56“
214%
81“
106“ 460%
7“
41%
32“
115%
57“
218%
82“ 340%
107“ 465%
8“
44%
33“
120%
58“ 222%
83“ 345%
108“ 470%
110%
335%
With the purchase of 5 NOVELAS TV packages
(weekday + weekend), a 30% discount rate is applied.
9“
47%
34“
125%
59“ 226%
84“ 350%
109“ 475%
Volume Discount
2016
10“
50%
35“
130%
60“ 230%
85“ 355%
110“ 480%
The volume discount is applicable from the first invoiced euro.
It is deducted from the invoice in line with the relevant rate bands.
The discount will be back-dated to the first euro in the form
of a credit note, and no cash payment will be offered.
11“
53%
36“
134%
61“
86“ 360%
111“
12“
57%
37“
138%
62“ 240%
87“ 365%
112“ 490%
13“
61%
38“
142%
63“ 245%
88“ 370%
113“ 495%
14“
64%
39“
146%
64“ 250%
89“ 375%
114“ 500%
235%
485%
from >
> to
rate
15“
67%
40“ 150%
65“ 255%
90“ 380%
115“ 505%
15,000€
24,999€
- 2,50%
16“
70%
41“
66“ 260%
91“
116“
510%
25,000
49,999
- 5%
17“
73%
42“
158%
67“ 265%
92“ 390%
117“
515%
18“
76%
43“
162%
68“ 270%
93“ 395%
118“ 520%
€
€
SECTOR EXCLUSIVITY
50,000
99,999
- 7,50%
+50% to reserve sector exclusivity within a slot.
100,000€
149,999€
- 15%
150,000€
+
- 20%
Rate reductions
3“
4“
€
€
COLLECTIVE ADVERTISING
General sales conditions on www.canalplusadvertising.com
-20% for any advertiser eligible for collective advertising.
A campaign is considered collective if its aim is to promote products
or services by presenting them on an equal footing, without
emphasising one or more of the brands of the products or services
in question. Such campaigns are not eligible for other reductions
(excluding agency commission).
Technical specs
Ratio: 16/9
Video format: H264 Mpeg4 ou .MOV
Image frequency: 25 ips
Video debit: 5Mbits
Audio: Stereo
154%
385%
19“
79%
44“
166%
69“ 275%
94“ 400%
119“ 525%
20“
81%
45“
170%
70“ 280%
95“ 405%
120“ 530%
21“
84%
46“
174%
71“
96“ 410%
150“ 840%
22“
87%
47“
178%
72“ 290%
97“
180“ 1145%
285%
415%
23“
89%
48“
182%
73“ 295%
98“ 420%
24“
92%
49“
186%
74“ 300%
99“ 425%
100“ 430%
25“
95%
50“ 190%
75“ 305%
26“
96%
51“
194%
76“
310%
101“ 435%
27“
97%
52“
198%
77“
315%
102“ 440%
2016 RATECARD
23, rue du Dôme
92100 Boulogne-Billancourt
Switchboard CANAL+: +33 (0)1 41 86 15 15
Switchboard CANAL+ Advertising: +33 (0)1 55 57 37 20
Mail: [email protected]
www.canalplusadvertising.com
Peggy VOUTYRAS
Advertising Director
[email protected]
Isabelle DENIS
Advertising Director
[email protected]
Benjamin VILLALBA
Junior Advertising Manager
[email protected]