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Fact Sheet - Luxury Brands
and Global Media Network Fact Sheet Essentials The Ritz-Carlton Magazine is the largest in-room publication in the Five-Star Deluxe category J.D. Power and Associates ranked The Ritz-Carlton highest in the luxury brand segment for the second year in a row in their 2011 North America Guest Satisfaction Index Study Recognition • 28 Ritz-Carlton hotels earned AAA’s Five Diamond rating in 2012, the most of any hotel group. • The Luxury Institute awarded The Ritz-Carlton with the No. 1 rating for “Best Customer Experience” in its annual Survey of Affluent Consumers. • Condé Nast Traveler’s Readers Choice Awards recognized 47 Ritz-Carlton properties, including The Ritz-Carlton Shanghai, Pudong, which was named the No. 1 hotel in the world. • The Ritz-Carlton Magazine is a recipient of 56 awards for editorial and design excellence including Folio’s prestigious Ozzie and Eddie Awards. • TripAdvisor awarded The Ritz-Carlton its Traveler’s Choice Award for the top brand in 2011. • The Ritz-Carlton is a two-time winner of the Malcolm Baldrige National Quality Award, an honor received by only one other American company. Distribution • More than 77 Ritz-Carlton properties worldwide • Bonus distribution to all Ritz-Carlton Destination Clubs and Residences • Directly mailed to the homes of 15,000 Ritz-Carlton Most Valuable Guests (MVG) Offering • Award-winning design and editorial • Online content and distribution • Local and global advertising opportunities www.ritzcarltonmagazine.com and Global Media Network Readership Who Our Readers Are* • Average Income: $315,000 • Average Net Worth: $3.7 million Readership • Total Rooms: 22,695 • (+) Total Residences: 4,089 • (x) Average Occupancy: 75% • (x) Days per Quarter: 91 • (x) Average Number of Adult Guests per Room: 1.6 • (/) Average Number Nights Stay: 2.5 • (=) Average Readership per Issue: 1,169,925 Ritz-Carlton Readership Specifics* • 82% of readers think The Ritz-Carlton Magazine is better than most other in-room publications • 55% of readers have purchased a product or service or visited an advertiser’s restaurant or store featured in the magazine • 84% of readers frequent local upscale restaurants and shops when visiting a Ritz-Carlton hotel/resort • 67% of readers have saved, torn out or shared an article in The Ritz-Carlton Magazine with someone else • 35% of readers have taken home The Ritz-Carlton Magazine once they’ve read it • 73% of readers have two or more people read their copy of The Ritz-Carlton Magazine • 66% of readers spend 20 to 60 minutes reading The Ritz-Carlton Magazine The Ritz-Carlton Global Guest …Breakout by Age Range** 52% • 22% of readers spend more than 10 nights per year at a Ritz-Carlton hotel/resort Age under 45 Age 45+ 48% • 45% of readers have traveled more than 10 times in the past 12 months U.S. Resident Ritz-Carlton Guest Demographics*** • 90% have a college degree or higher (52% have graduate degrees) Male 59% U.S. Resident Ritz-Carlton Guest Income*** 21% 41% 38% $150,000 - $199,999 $200,000 - $499,999 • 24% are founder, owner or co-owner of own business Female 41% • 78% married • 31% have investable assets of $1 million or more • 9% have investable assets of $5 million or more $500,000+ The Ritz-Carlton Global Guest on Property** U.S. Resident Ritz-Carlton Guest International Travel*** 36% 64% International Travel Domestic Only Pleasure stays dominate at resort properties and are directionally higher than business stays at city properties 70% 60% 50% 40% 30% 20% 10% 0% 50% Business 36% Pleasure 14% City * The Ritz-Carlton Magazine reader survey, 2006 ** Gallup Web Survey, Domestic Properties, November 2008 – December 2008, Base 44,226 *** 2008 Full Year Brand Tracking Summary, Burke, Inc. Users have stayed at The Ritz-Carlton within past 12 months www.ritzcarltonmagazine.com Type of Stay – Business/Pleasure 66% 19% 16% Resort Both and Global Media Network worldwide properties Property Name — Number of rooms — Number of Residences United States & Canada San Francisco, California 336 49 Europe Amelia Island, Florida 444– Sarasota, Florida 266 85 Berlin, Germany 303– Atlanta, Georgia 444 129 South Beach, Florida 375– County Wicklow, Ireland 200– Bachelor Gulch, Colorado 180 50 St. Louis, Missouri 301– Istanbul, Turkey 244– Toronto, Ontario 267 135 Moscow, Russia 334– Tysons Corner, Virginia 398– Wolfsburg, Germany 174– Baltimore, Maryland– Battery Park, New York City 174 298 113 Boston Common, Massachusetts 193 372 Vail, Colorado– Buckhead, Georgia 517– Washington D.C. 300 116 Middle East Central Park, New York City 259 11 Westchester, New York 146 370 Bahrain, Bahrain 245– Doha, Qatar 374– Charlotte, North Carolina 146– Chicago, Illinois– 89 71 Asia 174– Dubai, International 341– Cleveland, Ohio 206– Coconut Grove, Miami, Florida 115 129 Beijing, China 305– Dallas, Texas 218 98 Beijing, Financial Street, China 253– Dubai, United Arab Emirates Denver, Colorado 202 25 Guangzhou, China 351– Herzliya, Israel 110 85 Dove Mountain, Arizona 250 320 Hong Kong, Kowloon, China 312– Muscat, Oman 250– Fort Lauderdale, Florida 192 62 Jakarta, Indonesia 333– Riyadh, Saudi Arabia 250– Georgetown, Washington D.C. 86 Jakarta, Pacific Place, Indonesia 62– Sharm El Sheikh, Egypt 321– Half Moon Bay, California 261– Kuala Lumpur, Malaysia 248– Osaka, Japan 292– Bonus Distribution: The Ritz-Carlton, Destination Club® 28 200 Doha, Sharq Village, Qatar Bangkok, Thailand– Financial Centre 138– Jupiter, Florida– 64 Kapalua Bay, Maui, Hawaii– 84 Sanya, China 450– 463 107 Seoul, Korea 375– The Abaco Club on Winding Bay, Bahamas Shanghai, China 564– Aspen, Colorado 450– Shanghai, Pudong, China 285– Bachelor Gulch, Colorado 393– Shenzhen, China 282– Jupiter, Florida 251– Singapore, Singapore 610 58 Kapalua Bay, Maui, Hawaii Lake Tahoe, California 170 23 Tokyo, Japan 248– Kauai Lagoons, Hawaii Los Angeles, California 123 216 Marina del Rey, California 304– Kapalua, Maui, Hawaii Kauai, Hawaii– Key Biscayne, Florida Laguna Niguel, California Lake Oconee, Georgia Montreal, Quebec– 14 46 Naples Golf Resort, Florida 295– Naples, Florida 450– New Orleans, Louisiana 757– North Hills, New York– 244 Orlando, Florida 584– Palm Beach, Florida 310– Pentagon City, Virginia 366– Philadelphia, Pennsylvania 299 304 Phoenix, Arizona 281– www.ritzcarltonmagazine.com Lake Tahoe, California Mexico, Caribbean & South America Cancun, Mexico San Francisco, California 365– Grand Cayman, Cayman Islands 365 69 Rose Hall, Jamaica 427– San Juan, Puerto Rico 416– Santiago, Chile 205– St. Thomas, U.S. Virgin Islands 180– The Abaco Club on 157– Winding Bay, Bahamas St. Thomas, U.S. Virgin Islands Vail, Colorado Future Properties: Aruba • Abu Dhabi, United Arab Emirates • Bangalore, India • Cairo, Egypt • Dalian, China • Dorado Beach, Puerto Rico • Macao, China • Molasses Reef, Turks and Caicos • Paradise Valley, Arizona • Rancho Mirage, California •Wuhan, China and Global Media Network Distinguished advertisers Art Galleries Brinkerhoff & Co. Exposures Fine Art The Fine Art Guild Martin Lawrence Gallery Pismo Gallery Cigars & Spirits Clois du Bois Davidoff of Geneva Grey Goose Jack Daniels MonteCristo Sonoma-Cutrer Veuve Clicquot Fashion Blanc de Chine Bobby Jones Burberry Catherine Malandrino Chanel Christian Dior Donna Karan Escada Giorgio Armani Greg Norman Gucci Lederer Loewe Louis Vuitton Marc Jacobs Marissa Collections Michael Kors Miller’s Furs Neiman Marcus Pal Zileri Ports 1961 Primigi Rainforest Outerwear Saks Fifth Avenue Salvatore Ferragamo Tod’s Trina Turk Zegna Jewelry A’Lor Charriol Aaron Basha A.E. Betteridge Blancpain www.ritzcarltonmagazine.com Breguet Breitling Carl F. Bucherer Cartier Cellini Charles Krypel Chopard Christian Dior Chistopher Designs Diamonds International Franck Muller Frederique Constant Girard-Perregaux Harry Winston Hidalgo Hublot IceLink Island Companies Jewels Kaufmann de Suisse Kirk Freeport Les Bijoux Loree Rodkin Mayors Mikimoto OMEGA Panerai Patek Philippe Piaget Roberto Coin Roger Dubuis Rolex Royal Caribbean Shops Sabbia Fine Jewelers Simon G TAG Heuer Tiffany & Co. Tourneau Trident Jewels & Time Tropicana Jewelers Ultrafemme Vacheron Constantin Wempe William Goldberg Luxury Travel Cayman Island Tourism Crystal Cruises Emirates Flight Options Mercedes-Benz NetJets Oceania Cruises Porsche SeaNet Yacht Charters Swiss International Air Lines Miscellaneous Blatt Billiards Club Baltica H.E.L.P. Malawi JetSuite Johns Hopkins JPMorgan Chase La Prairie Raymond James Rosenthal Stickley Wachovia Real Estate Coldwell Bankers Previews Manhattan Residential Miromar Lakes Premier Sotheby’s Rushmore Shooting Star Ranch The Palmyra The Ritz-Carlton Destination Club The Ritz-Carlton Residences The Strand at Headlands Restaurants Clyde’s Restaurant Group Culinary Concepts/Chops Grand Old House Merriman’s Shopping Destinations AH Riise Stores Bal Harbour Shops Highlands Park Village Larimer Square Mall at Millenia Metropolitan Fine Arts & Antiques Miromar Outlets Shoppes of Rose Hall South Coast Plaza The Promenade The Village at Merrick Park Third Street South Waterside Shops and Global Media Network 2012 editorial calendar WINTER 2012 January – march Spring 2012 April – June Summer 2012 July – September Fall 2012 October – December Cover Hong Kong Tokyo Boston Vienna Falling in Love with ... Hong Kong Chinese New Year Tokyo Cherry blossoms Boston Fourth of July San Francisco Autumn in California Shopping Dubai Denver Shanghai Hong Kong Outdoors St. Thomas Diving Naples, Fla. Golf Lake Tahoe, Calif. Hiking and boating Kapalua, Hawaii Golf ritzcarlton.com: article ritzcarlton.com: article, golf product slideshow ritzcarlton.com: article ritzcarlton.com: article, golf product slideshow Palm Beach Resort fun Sanya, China Sea turtle rescue Grand Cayman Beachside pleasures ritzcarlton.com: article, beach product slideshow ritzcarlton.com: article, video Atlanta and Reynolds Plantation Summer camp Travel Kuala Lumpur Oman Barcelona Vienna ritzcarlton.com: travel slideshow ritzcarlton.com: travel slideshow ritzcarlton.com: travel slideshow ritzcarlton.com: travel slideshow Cultural Tour Santiago Philadelphia Istanbul Seoul ritzcarlton.com: travel slideshow ritzcarlton.com: travel slideshow ritzcarlton.com: travel slideshow ritzcarlton.com: travel slideshow Fashion Naples, Fla. At the beach Dove Mountain, Ariz. High fashion in the desert Half Moon Bay, Calif. Bohemian casual New York City Big-city chic ritzcarlton.com: slideshow ritzcarlton.com: slideshow ritzcarlton.com: video ritzcarlton.com: slideshow Spa Your Age Treatments for all ages Seasonal Treatments Spa packages for the season Domestic Bliss The spa experience at home Spa Plus Activities for four getaways ritzcarlton.com: article ritzcarlton.com: article ritzcarlton.com: article ritzcarlton.com: article Reinterpretation of Chinese Cuisine Wolfgang Puck in L.A. Fine Dining, Japanese Style Tokyo Michelin Superstar Culinary Festival Wolfsburg, Germany Parallel 37 Inside the new restaurant inspired by the Bay Area ritzcarlton.com: article, recipes ritzcarlton.com: article, recipes ritzcarlton.com: article, recipes ritzcarlton.com: article, video Family Wellness Culinary ritzcarlton.com: travel slideshow, ritzcarlton.com: travel slideshow, ritzcarlton.com: travel slideshow, ritzcarlton.com: travel slideshow, travel style slideshow travel style slideshow travel style slideshow travel style slideshow ritzcarlton.com: article ritzcarlton.com: article In Every Issue JEWELRY Elegant necklaces, rings, bracelets and brooches inspired by iconic personalities and trends. DESIGN We identify the products for your home that harmonize with Ritz-Carlton style. WATCHES Take stock of luxury timepieces in a context of TECHNOLOGY Jet-setters and tastemakers reveals the must- history and style. have tech items they travel with. www.ritzcarltonmagazine.com * Editorial subject to change and Global Media Network mechanical specifications Prior to submitting materials, a PDF of the ad MUST be e-mailed to [email protected] for corporate approval. AD DIMENSIONSTRIM WITH BLEED LIVE AREA NON-BLEED Full page 9” x 10-7/8” 9-1/4” x 11-1/8” 8-3/8” x 10-1/4” 7-7/8” x 9-7/8” Two-page spread 18” x 10-7/8” 18-1/4” x 11-1/8” 17-3/8” x 10-1/4” 17” x 9-7/8” PrintingWeb offset Binding Line screen/density Perfect 175 line / 300% maximum density DIGITAL FILE REQUIREMENTS proofs PDF/x-1a is our preferred file format. • If native files are supplied, only InDesign, Photoshop and Illustrator are acceptable. If supplying native files, please supply all links and fonts used in the document. If there are any problems, we will contact you and work to resolve them (with applicable charges). To minimize problems, please read the guidelines below. For color sensitive materials a proof created to SWOP specifications is required. Inkjet and laser prints are acceptable for content only. A standard GATF or SWOP color bar is to be included on the proof, but is not necessary in the digital file. We will not be responsible for color shifts on press if no approved color proof has been supplied. images AND TEXT All images must be CMYK or grayscale only (no RGB or spot colors). • Images should be 300 dpi. • Scaling, rotating or other image manipulation must be done prior to placement in the page layout program. Note that enlarging an image with a resolution of 300 over 125% in the page layout file will lower the effective resolution to the point that image quality degradation may be noticeable when printed. • Convert all spot colors to 4C process (CMYK). • Text containing thin lines, serifs or small lettering should be restricted to one color. • Black text and logos should be set to overprint so they do not knock out when printed over a background, which may result in poor print quality. • Large black design elements, such as bars or backgrounds, should be a rich black (50C/30M/30Y/100K). www.ritzcarltonmagazine.com Reproduction quality is at the advertiser’s risk if publisher’s specifications are not met or if material is received after closing date, even if on extension. ftp site information For electronic file upload, please submit via https://sendit.mcmurry.com/dropbox/ritzupload Please ship materials and direct questions to the following: The Ritz-Carlton Magazine c/o McMurry Attn: Nicole Dean McMurry Campus Center 1010 E. Missouri Ave., Phoenix, AZ 85014 Phone: 602-395-5850 Fax: 602-395-5853 [email protected] and Global Media Network local rate card Advertising Rates PAGE SIZE 4x 3x 2x 1x Full Page.................................... $3,816................... $4,251....................$4,727....................$5,243 LOCAL COVERS Inside Front & Back............... $5,832................... $6,376....................$7,084.................... $7,870 Back........................................... $6,677....................$7,439.................... $8,271.................... $9,184 Closing Dates SpacEArTMagazine IssueReservationSubmissionDistribution Winter 2012..................November 3...................... November 10................... Jan/Feb/March Spring 2012................... February 3.........................February 10.....................April/May/June Summer 2012.................... May 3.................................May 10.......................... July/Aug/Sept Fall 2012........................... August 3........................... August 10........................ Oct/Nov/Dec Contract Conditions The Ritz-Carlton Magazine shall not be subject to liability for any failure to publish all or any part of any issue due to situations beyond its control. Publisher reserves the right to limit the amount of advertising in any given issue. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and independently liable for such monies as are due and payable to the publisher. The advertiser and/or its advertising agency agree to pay all costs of collection, including reasonable attorneys’ fees incurred by the publisher in connection with the collection of any past due account of the advertiser and/or its advertising agency. All insertion orders are accepted subject to provisions of our current rate card. Rates are subject to changes upon notice from publisher. Conditions other than rates are subject to change without notice. Orders that contain rates and/or conditions that vary from the rates and conditions listed herein shall not be binding on McMurry, Inc. unless expressly approved in writing by the publisher and may be inserted and charged for at the actual rate schedule. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and independently liable for such monies as are due and payable to publisher for advertising that advertiser or its advertising agency ordered and that advertising was published. No amendment to the credit terms shall be effective unless the same is in writing and signed by McMurry, Inc. Publisher reserves the right to limit amount of advertising and to reject any advertising that, in its opinion, doesn’t conform to the standards of the publication. All advertisements are published upon the representation that the advertising agency and/or advertiser are authorized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements, the advertising agency and/or advertiser will indemnify and hold the publisher harmless from and against any loss or expense resulting from claims or suits based on the contents or subject matter of such advertisements, including, without limitations, claims or suits for libel, violations of rights of privacy, plagiarism and copyright infringement. The parties agree that any dispute, controversy or claim arising under or in connection with the advertising agreement, or its performance by either party, shall be decided exclusively by and in the state or federal court sitting in the State of Arizona. For such purpose, each party hereby submits to the personal jurisdiction of the state and federal courts sitting in the State of Arizona and agrees that service of process may be completed and shall be effective and binding upon the party served if mailed by certified mail, return receipt requested, postage prepaid and properly addressed to the party as set by the advertiser and/or its advertising agency accepting the order for publication. Regardless of the contractual vehicle used, the advertiser is agreeing to abide by all the terms and conditions as set forth in the current rate card. Materials are due on published issue closing date, approximately six weeks before issue delivery date. Materials extensions will be considered at an additional charge if requested within one week of normal rate card deadline. If a material extension is not requested and authorized, a $150.00 per page late fee will be incurred on any materials received after material deadline. E-mail or call your production contact or account manager to request deadline extensions. Advertiser assumes full responsibility for errors or reproduction problems of any material received after normal closing date. The Ritz-Carlton Magazine retains materials for one year from issue date. If supplied materials do not meet the required size and mechanical specification and necessitate modifications by McMurry, additional production charges will be incurred. Changes in original material submitted can be made if time permits, at a charge. www.ritzcarltonmagazine.com and Global Media Network Global rate card Advertising Rates PAGE SIZE 4x 3x 2x 1x Full Page................................. $16,228..................$17,086...................$18,137.................. $19,336 Closing Dates SpacEArTMagazine IssueReservationSubmissionDistribution Winter 2012..................November 3...................... November 10................... Jan/Feb/March Spring 2012................... February 3.........................February 10.....................April/May/June Summer 2012.................... May 3.................................May 10.......................... July/Aug/Sept Fall 2012........................... August 3........................... August 10........................ Oct/Nov/Dec Contract Conditions The Ritz-Carlton Magazine shall not be subject to liability for any failure to publish all or any part of any issue due to situations beyond its control. Publisher reserves the right to limit the amount of advertising in any given issue. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and independently liable for such monies as are due and payable to the publisher. The advertiser and/or its advertising agency agree to pay all costs of collection, including reasonable attorneys’ fees incurred by the publisher in connection with the collection of any past due account of the advertiser and/or its advertising agency. All insertion orders are accepted subject to provisions of our current rate card. Rates are subject to changes upon notice from publisher. Conditions other than rates are subject to change without notice. Orders that contain rates and/or conditions that vary from the rates and conditions listed herein shall not be binding on McMurry, Inc. unless expressly approved in writing by the publisher and may be inserted and charged for at the actual rate schedule. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and independently liable for such monies as are due and payable to publisher for advertising that advertiser or its advertising agency ordered and that advertising was published. No amendment to the credit terms shall be effective unless the same is in writing and signed by McMurry, Inc. Publisher reserves the right to limit amount of advertising and to reject any advertising that, in its opinion, doesn’t conform to the standards of the publication. All advertisements are published upon the representation that the advertising agency and/or advertiser are authorized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements, the advertising agency and/or advertiser will indemnify and hold the publisher harmless from and against any loss or expense resulting from claims or suits based on the contents or subject matter of such advertisements, including, without limitations, claims or suits for libel, violations of rights of privacy, plagiarism and copyright infringement. The parties agree that any dispute, controversy or claim arising under or in connection with the advertising agreement, or its performance by either party, shall be decided exclusively by and in the state or federal court sitting in the State of Arizona. For such purpose, each party hereby submits to the personal jurisdiction of the state and federal courts sitting in the State of Arizona and agrees that service of process may be completed and shall be effective and binding upon the party served if mailed by certified mail, return receipt requested, postage prepaid and properly addressed to the party as set by the advertiser and/or its advertising agency accepting the order for publication. Regardless of the contractual vehicle used, the advertiser is agreeing to abide by all the terms and conditions as set forth in the current rate card. Materials are due on published issue closing date, approximately six weeks before issue delivery date. Materials extensions will be considered at an additional charge if requested within one week of normal rate card deadline. If a material extension is not requested and authorized, a $150.00 per page late fee will be incurred on any materials received after material deadline. E-mail or call your production contact or account manager to request deadline extensions. Advertiser assumes full responsibility for errors or reproduction problems of any material received after normal closing date. The Ritz-Carlton Magazine retains materials for one year from issue date. If supplied materials do not meet the required size and mechanical specification and necessitate modifications by McMurry, additional production charges will be incurred. Changes in original material submitted can be made if time permits, at a charge. www.ritzcarltonmagazine.com and Global Media Network Introducing an exclusive advertising program that puts your brand in front of the world’s most affluent travelers in print and online. www.ritzcarltonmagazine.com and Global Media Network Expand Your Reach The Digital Advantage Package An opportunity to reach Ritz-Carlton guests in print and online through editorial product placement. Package Includes: • Print ad in The Ritz-Carlton Magazine • Product placement in fashion, travel, technology, family or wellness/beauty slideshow on ritzcarlton.com Travel Style: As The Ritz-Carlton Magazine spotlights the most unforgettable points of interest of a particular destination, our complementary slideshow offers ideas for packable products that help optimize the experience. Complementary product “featurettes” online offer magazine readers advice on the products that help accent their travel adventures. Fashion: The latest styles of clothing and accessories for discerning men and women, shot on location at Ritz-Carlton destinations, look equally beautiful in print and online. Outdoors: The Ritz-Carlton Magazine encourages family fun in this recurring department; online we share products that are a perfect match for each adventure. Wellness: Spa-themed magazine features in print focus on Ritz-Carlton therapies while slideshows online offer ideas for achieving similar well-being benefits at home. Travel Technology: Global trendsetters and influencers share their preferred tech toys in The Ritz-Carlton Magazine. Online, we offer some additional favorites of our own. Active links in the featurettes drive readers directly to advertisers’ websites. www.ritzcarltonmagazine.com and Global Media Network Delivering affluence Digital Advantage Plus An opportunity to reach Ritz-Carlton guests in print and online, with promotional strategies to drive traffic to your online product placement. Package Includes: • A print ad in The Ritz-Carlton Magazine • Product placement in fashion, travel, technology, family or wellness/beauty slideshow on ritzcarlton.com • Promotional support via story teasers: • In email campaigns that reach 1.3 million Ritz-Carlton guests, promoting upcoming news, events, services or exclusive purchase offers • On social media networks such as Twitter (@RitzCarlton) and Facebook (facebook.com/ritzcarlton) Teasers in e-newsletters drive the hotel company’s most prized guests directly to online content featuring your company’s products. Through a custom e-newsletter promotion, you can even develop targeted offers for key segments of The Ritz-Carlton customer base, a strategy that puts your brand in front of the world’s most affluent travelers. www.ritzcarltonmagazine.com and Global Media Network the power of video Digital Advantage Ultra An opportunity to reach Ritz-Carlton guests in print and online by way of an exclusive behind-the-scenes video. Package Includes: • A print ad in The Ritz-Carlton Magazine You can be the exclusive sponsor of the behind-the-scenes videos; each will open with a 15-second ad. • A 15-second ad opener in the quarterly video Spring 2012 Saving Sea Turtles: Go behind the scenes in Sanya, China to learn how Ritz-Carlton guests are protecting this endangered reptile. Summer 2012 Fashion: The latest Bohemiancausal looks get a dramatic backdrop at The Ritz-Carlton, Half Moon Bay. Fall 2012 Cooking with Kids: A new book by renowned Ritz-Carlton chefs show families how to make cooking a family affair. • Promotional support via story teasers: On The Ritz-Carlton home page In email campaigns that reach 1.3 million Ritz-Carlton guests, promoting upcoming news, events, services or exclusive purchase offers On social media networks such as Twitter (@ RitzCarlton) and Facebook (facebook.com/ ritzcarlton) www.ritzcarltonmagazine.com Through a custom e-newsletter promotion, you can even develop targeted offers for key segments of The Ritz-Carlton customer base, a strategy that puts your brand in front of the world’s most affluent travelers.
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