Business Innovation

Tuesday,
June 24, 2014
STRATEGY
SEO
CONTENT
MOBILE
PROMOTION
VIDEO
MEASUREMENT
BRAND
SOCIAL
PRODUCT
THE FUTURE OF
ADVERTISING
Insights and Strategies for Small Businesses
Business Innovation
in Changing Times
YRBizSeries.ca | @YRBizSeries | #YRBizSeries
YORK SMALL BUSINESS
ENTERPRISE CENTRE
Small Business
Enterprise Centres
Agenda
Emcee: Karen Dubeau, YRBiz Series Team
7:30 am: Registration, Networking
8:00 am: Welcome Remarks
• Mayor Robert Grossi, Corporation of the Town of Georgina
8:10 am: Introduction
• Karen Dubeau, YRBiz Series Team
8:20 am: Opening Keynote - Be an Inspired Entrepreneur: Insights
and Vision to Unleashing Your “WHY” Power
• Gerry Visca, International Speaker, author and founding publisher
of Defyeneurs MAG
9:50 am: Networking/Gerry Visca Book Signing
10:15 am: Keynote - Impact of Digital: The Future of Advertising
• Sean Stephens, Treefrog Inc.
10:30 am: Keynote - Sparking Marketing Ideas: Augmented
Reality Demonstration
• Nicky Middleton, Brainspace Magazine
10:40 am: Breakout Session 1
Stream 1 - Content Marketing: Create Compelling Content and
Choosing Advertising Channels
• Hilary Carter, InTune Communications
Stream 2 - Go Where Your Customers Are: Mobile Advertising
Strategies
• Greg Park, BWP Marketing Group
Stream 3 - Pay Per Click: Paid Marketing and Social Networking to
Drive Sales
• Drew Dekker, NetGain SEO
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The Future of Advertising: Insights and Strategies for Small Business
Agenda
11:15 am: Breakout Session 2
Stream 1 - Campaigns that Drive Action: Leveraging Email
Marketing Campaigns to Drive More Business
• Javed Khan, EMpression: A Marketing Services Company
Stream 2 - Augmented Reality Workshop: Create Your Own AR
Content Quickly and Easily
• Nicky Middleton, Brainspace Magazine
Stream 3 - Facebook and Google Advertising Tools
• Greg Park, BWP Marketing Group
12:15 pm: Closing Remarks
• Charles Banfield, Regional Municipality of York
12:20 pm: Lunch and Networking
Coming in September!
A FREE Follow Up E-Business Event.
Visit yrbizseries.ca and follow @YRBizSeries for updates.
Y
LL
September 25, 2014
York Region Administrative Building, Newmarket
Speaker:
Azim Alibhai, Senior Marketing Strategist, Mediagenic
YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group
3
Partners
This conference has been made possible through a unique
collaboration between key community stakeholder groups and
organizations working on a “big idea”: that together we can create
results greater than what can be achieved working independently.
The ability to collaborate is a skill, and one to which our partner
organizations have shown great dedication, courage and vision.
They have transcended their traditional boundaries, to come
together with others to create innovative solutions to the pressing
challenges impacting our respective business communities. We
thank each of them for their leadership and willingness to explore
new ways of working together, and look forward to continuing our
exciting and productive collaboration.
Series Partners
Vaughan Business
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The Future of Advertising: Insights and Strategies for Small Business
LL
Strategic Partners
Innovation Partners
Community Implementation Partners
YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group
5
Sponsors
The partner organizations would like to extend our warmest thanks
and appreciation to our Sponsors - their encouragement, active
participation in planning, financial contributions and incredible
expertise have been essential to the realization of the vision for
this event, and the Business Innovation in Changing Times Series.
2014 Media Partners:
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The Future of Advertising: Insights and Strategies for Small Business
Sponsorship Opportunities
A dynamic conference series addressing emerging strategic
trends and issues for business and community leaders related
to business growth, competitiveness, innovation and economic
development.
Since 2011, the successful conference series has held seventeen
events with high profile presenters in a dynamic and interactive
format, attracting more than 2,000 attendees.
Coming in 2014:
•
•
•
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July - Data Protection for Small Business
August - Reputation Management in an Online World
September - Canada-EU Trade Agreement: Explore
Opportunities at the Import Export Conference
October - Big Data Big Opportunities
November - Education Revolution: Workforce of Tomorrow
We like to hear from you
Send us your ideas for other conference topics: [email protected]
Connect with us on social media.
@YRBizSeries
Partnership Program
Pre-event marketing campaigns throughout the year will
reach more than 45,000 businesses in the northern York
Region. We will work with you to align the benefits to your
corporate priorities and requirements.
To learn more:
Visit: yrbizseries.ca/sponsors or
Contact Karen Dubeau at [email protected]
YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group
7
Speaker Profiles
Hilary Carter
InTune Communications
Hilary Carter is a Social Media consultant with
more than 20 years of experience in client
relationship management, research & analysis, &
strategic communications. She founded InTune
Communications to help companies, community
based organizations, and individuals amplify their messages, build
their brands, and drive traffic to their websites. Hilary advocates
for a greater leadership presence on Social Media and encourages
higher levels of accountability, customer engagement, and more
positive communications.
Drew Dekker
NetGain SEO
Drew Dekker is the owner and operator of NetGain,
the largest digital marketing agency in Barrie and
Simcoe County, and NetGain USA, NetGain’s US
division based in Muskogee, Oklahoma. Drawing
on expertise gained in the television, film and
multimedia industry for over 15 years, Dekker co-founded NetGain
with Craig Busch in 2009 offering web development, SEO (search
engine optimization), graphic design and marketing services.
NetGain handles the marketing and web operations for hundreds of
clients across Canada, US, and Europe. In 2013, NetGain became an
inaugural Google Partner and expanded its operations by opening
NetGain USA in Muskogee, Oklahoma. Netgain has been awarded
the Marketing Award, by the Barrie Chamber of Commerce and
Voted Best in Barrie by the Examiner.
Javed S. Khan
EMpression Marketing
Javed is the founder and President of EMpression:
A Marketing Service Company. His company brings
your unique story to life through a collaborative and
creative process. Whether it’s helping you build/
rebuild your website, manage your online marketing
programs, Javed’s team will manage your marketing communication
programs from goal identification to delivery. Javed is a Local
Expert Presenter & Solution Provider with Constant Contact and
hosts the ever popular “Best Ever LinkedIn Clinics”. He works with
small to medium business owners & associations, teaching best
practices relating to email, social media and online marketing as a
means to drive awareness and more revenue.
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The Future of Advertising: Insights and Strategies for Small Business
Speaker Profiles
Nicky Middleton
Brainspace Magazine
In April 2013, Nicky Middleton launched Brainspace
Magazine - the first magazine in Canada to use
augmented reality throughout its editorial content.
As an innovator in the print industry, she has recently
partnered with The Toronto Star as a consultant
and to pair their publications for greater value in integrated sales
to schools. “Publishing is as creative as it gets. It’s an industry that’s
changing rapidly which means any traditional thinking and prior
notions need to be scrapped. We’re setting new parameters.”
Greg Park
BWP Marketing Group
Greg has an electrical background and holds three
electrical licenses. Specializing in high speed
automation and robotics. Five years ago turned his
love of technology and business owner experience
into a online marketing consulting company with
focus on video, mobile and reputation marketing utilizing new
technologies. Greg stays on the cutting
edge by being a member of a few elite online marketing mastermind
groups in Canada and the USA. He is the Chair of the Georgina
Chamber Of Commerce. Serves on the economic development
committee of the Town Of Georgina and is a board member for the
Georgina Food Pantry.
Sean Stephens
Treefrog Inc.
Sean Stephens has never had a real job. In fact, he
is currently between jobs - one as CEO of Treefrog
Inc., a world renowned website development agency
based in Newmarket Ontario, and CEO of LassoSoft
Inc., a popular website programming language which
runs hundreds of thousands of websites worldwide.
YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group
9
Speaker Profiles
Gerry Visca
Canada’s Creative Coach
Gerry Visca is regarded internationally as Canada’s
Creative Coach with a gift in unleashing WHY
power within Fortune 500 leaders and inspired
entrepreneurs. He has impacted over 100,000 people
across 10 countries and through his World WHY tour,
is inspiring 1 million people world-wide. Gerry is also
the founder of BIG THINK YOUTH, Canada’s largest WHY youth tour
inspiring 33,000 youth. Gerry has published 11 books in the areas
of Creative Thinking, Transformational Branding, Innovation and
WHY Power. Gerry has captured numerous international awards
and made over 2 dozen media appearances including CBC Fortune
Hunters. Gerry is the founding publisher of Defyeneurs MAG and
Book series, one of the fastest growing inspired collaborative book
series in North America. Gerry is also co-authoring The Success
Principles for Defyeneurs with Jack Canfield, co-creator of Chicken
Soup for the Soul Series.
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The Future of Advertising: Insights and Strategies for Small Business
Notes
Learn About
Upcoming...
•
•
•
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Innovation Events and Workshops
Networking Opportunities
Speaker Presentations and Resources
Photo Galleries
Programs for Small Business
Check out our
Newsletter
Business Innovation
in Changing Times
YRBizSeries.ca | @YRBizSeries | #YRBizSeries
YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group
11
Learning new skills, business
strategies & best practices
Upcoming Events
Data Protection for Small Business
July 9, 2014
York Region Administrative Building, Newmarket
• Understand your company’s responsibilities under
PIPEDA
Reputation Management in an Online World
August 7, 2014
Treefrog Interactive Inc., Newmarket
• Hear answers, advice and insight on how to protect your
image online.
Import/Export Conference: Canada-EU Trade Agreement
September 10, 2014
Vaughan
• Discover new export opportunities and prepare for
emerging prospects.
Social Media for Business Workshop
October 23, 2014
Treefrog Interactive Inc., Newmarket
• Social media strategies to grow trac and increase sales
for your business.
YRBizSeries.ca | @YRBizSeries