• Canon Visual Identity Guidelines

Transcription

•
Canon
Visual Identity
Guidelines
Version 1.2
04.2015
Canon Visual Identity Guidelines
Version 1.2
•
1
Our brand strategy
•
2
Our identity
•
3
Support
1.01 Introduction
1.02Our brand model
1.03 Personality
1.04 How we speak
1.05How we act
1.06How we look
and feel
2.01Introduction
2.02At a glance
•
Three states
2.05Introduction
2.06360 brand
experience
2.07Overview
2.08Dreaming
2.09Exploring
2.10Locating
2.11After sales
communications
•
Canon logo
2.13Primary logo
2.14Exclusion zone
and minimum size
2.15Standard A-sizing
2.16Non-standard
sizing
2.17Positioning
2.18Legibility
2.20Don’ts
ome and See
C
device
2.23Introduction
2.24Primary versions
2.25Single colour
versions
2.26Construction
2.27Default Canon
Red versions
•
2.28Canon Red
options
2.29White versions
2.30Sympathetic
colour
2.31Opacity mask
2.32Legibility
2.33Exclusion zone
and minimum size
2.34Sizes
2.35Positioning
2.36Close
arrangement
2.37ATL lock-up
version
2.38Translation
and position
of asterisk
2.39Don’ts
•
Colour
2.41Primary palette
2.42Supporting
palette
2.43Backgrounds
2.44Tinted
backgrounds
2.45Don’ts
•Typography
2.47Primary typeface
2.48System typeface
2.49Styling
2.50Don’ts
2.71Light circle sizing
2.72Light circle
opacity strength
2.74 Light circle in use
2.75Light circle don’ts
•
Circles
2.52Introduction
2.53Navigation tab
2.54Navigation tab
in use
2.55Navigation tab
don’ts
2.56Typographic bullet
2.57Typographic bullet
in use
2.58Typographic
bullet don’ts
2.59Graphic language
introduction
2.60Solid circle
2.61Transparent circle
2.62Keyline circle
2.63Sizing
2.64Product within
circle
2.65Circle with
product
2.66Cropping
2.67Quantities
2.68Coloured circles
and background
colour
2.69Don’ts
2.70 Light circle
•
Photography
and video
2.77Introduction
2.78Experience
photography
and video
2.80Product
photography
2.82Photography
and video don’ts
2.83General rules
•
Iconography
2.85 Icon style
2.86Iconography
colourways
2.87Iconography
accent colour
2.88Infographics
style A
2.89Infographics
style B
2.90Infographics
style C
2.91Infographics
check list
2.92 Colour sets
2.93Don’ts
3.01Artwork files
3.02Contacts
Note on distribution:
This document should
be read and used as one
complete document. No
section or pages should
be distributed separately.
Note on navigation:
This document is
interactive. Use the
active buttons below
to navigate through
the document.
From left to right:
• This index page
• Our brand strategy
• Our identity
•Support
Introduction
Version 1.2
Canon represents an invitation.
We invite people everywhere —
consumers, businesses and experts
— to join us on an adventure to
discover and explore great stories
and experiences.
Our identity is at the heart of this
invitation and will help us connect
emotionally with everyone who
shares an attitude for exploration
of the world.
This document is your resource
for reproducing our identity.
It contains all you should need
to create a consistent look and
feel across all media touchpoints.
•
1
Our brand strategy
Version 1.2
Introduction
Consumers are creating images like
never before, but not necessarily
with traditional cameras. Businesses
are using technology in new ways
to capture, print and share imagery.
It’s transforming the way they work.
People with a sense of adventure
are invited to experience the world
through Canon. We aim to open
up a fascinating world of stories
to discover and share. This is our
promise to everyone. Those who
love us and those who don’t yet
know us. Those who are experts
and those who never want to be.
To deliver our promise, we are
focusing on helping consumers,
experts and businesses bring
to life meaningful stories and
experiences — the real reasons
why people use our cameras
and technology. Canon can
play a part in every story.
When we re-focus on what
matters to people, we connect
with them emotionally and invite
them to experience the world
through Canon.
© Brent Stirton, Canon Ambassador
1.01
Version 1.2
1.02
Our brand model defines what our brand
stands for and why. It should serve as a
guide for all future expressions of the brand,
whether visual, verbal or experiential.
Our brand model
Vision
Enriching lives and businesses
through imaging experiences.
Ambition
Canon should play a part in every
single image in the future.
Promise
Canon opens up a fascinating
world of stories and experiences
to discover and share.
4
3
Personality
Dynamic
Inviting
Human
2
Brand Platform
Come and See
1
1
Brand Platform
Our brand platform encapsulates all
elements of our brand from our vision to
our ambition and sits at the heart of all
we do. Come and See acts as an external
expression of our business.
2
Personality
The qualities that guide how the brand
acts, speaks, looks and feels.
3
Promise
The unique experience and benefit we aim
to deliver for our customers.
4
Vision and Ambition
What we strive for; our ultimate goal
Version 1.2
Personality
How do we speak, how do we
behave and how do we look?
How do we make people
feel? Our brand personality
plays a big part in creating
a deeper emotional connection
with our customers and sets
us apart from our competitors.
Across our business and wherever
we are, whoever we are talking to,
we should use our brand personality
consistently to create a distinctly
Canon experience.
Inviting We’re intriguing, inviting
people to discover a boundless
world of stories and experiences.
We are open and accessible,
encouraging anyone to join
in and take part.
Human Our technology may be
highly advanced but we want it to
feel utterly simple and intuitive to
use. Being human means we’re never
contrived, intimidating or cold. We’re
warm and approachable, always
open to a conversation. We relate to
each other through the stories and
experiences that unite us as people.
We are inviting,
human and dynamic.
Dynamic Like the everyday explorer,
we have a curious, active spirit.
We want our customers to be
free and playful, discovering and
sharing experiences in whichever
way they want. The opportunities
we create for people to capture
through photography, share through
technology and reproduce through
printing are boundless.
1.03
Version 1.2
How we speak
Our tone of voice must always
reflect our brand personality
and can be adjusted to suit
different audiences from
consumer to business.
Our language is warm, invitational
and conversational in style, ensuring
we are interesting and easily
understood by everyone.
We always avoid jargon.
We use storytelling to bring
experiences to life. Stories create
intrigue to discover more about
the benefits and advantages of
our products. They should be
inspirational and excite people
about new creative possibilities.
Enabling our audience to instantly
picture themselves in the story.
We must adapt our messages and
tone to suit different audiences.
Consumers We stimulate and excite
our consumers with an intriguing
and inviting tone that is warm,
friendly and conversational. It should
always feel as if we are speaking one
to one. Our messages are invitational
to demonstrate how everyone can
explore new experiences.
Professionals We engage and
captivate professionals through
an open, knowledgeable and
conversational tone. Our messages
focus on how we can help make
experiences richer with Canon knowhow and open up new possibilities.
Internally Our focus is on the
customer and how we can use
our technology and know-how
to make their experiences richer,
deeper, more memorable.
We don’t hide behind corporatespeak. Our genuine passion for what
we do shines through in our warm,
friendly and approachable tone.
1.04
Version 1.2
How we act
Being inviting, dynamic and
human means we should make
sure there is never a disconnect
between what we promise as
a brand and how we behave.
A great promise and brilliant
personality count for little if
we don’t bring them to life in
everything we do, every day.
•We’re not intimidating; we’re
friendly and welcoming, always
open to a conversation.
•We treat every customer
as a human being, not a number.
•We don’t talk at people, we
connect with them emotionally.
•Although we’re reliable, the
experiences we create are
never predictable.
•We look for the excitement
in the everyday — there’s always
something interesting to discover
and share.
1.05
Version 1.2
How we look
and feel
With our new visual identity we
aim to create a brand that appeals
to everyone, not just experts — the
kind of people who have a sense of
discovery and everyday adventure.
The ones who love to explore the
world around them. We aim to
inspire them through the way
we look, feel and sound.
Through the use of circles, we create
intrigue, inviting the curious explorer
in. The circles are never static but
always surprising, relevant and fresh.
Our designs are full of energy and
dynamism; they never feel rigid,
corporate or aloof.
Intriguing experiences and
stories draw our customers in
and stimulate interest in the benefits
and advantages of what we can offer.
We use a single strapline with three
words in three circles to convey this
— ‘Come and See’.
© Brent Stirton, Canon Ambassador
1.06
•
2
Our identity
© Thorsten Milse, Canon Ambassador
Version 1.2
Introduction
With our strapline ‘Come and See’,
we use circles as an intriguing
invitation to look deeper into
the world.
They open up the way, making
Canon more democratic and
accessible to everyone. The
circles are not the story itself,
they are a facilitator or device
for telling the fascinating stories
and experiences that are critical
to what Canon represents. Our system is simple yet endlessly
flexible, based on a few key
principles. By applying the system
correctly and consistently, we’ll
ensure our identity always looks
relevant, fresh and distinctive. Canon Visual Identity Guidelines
Version 1.2
2.02
Our identity
At a glance
These are the key elements
of our visual identity.
1
Canon logo
2
Come and See device
3
Colour
4
Typography
5
Circles
6
Photography and video
1
3
2
abc.
4
5
6
These guidelines are intended as a guide
to how you can use these brand assets to
build Canon branded communications.
Canon Danmark A/S
Knud Højgaards Vej 1
2860 Søborg
Telefon: 70 15 50 05
Fax: 70 15 50 25
www.canon.dk
Opdag nye kilder til øget værdi på
canon.dk/drivinggrowth
“
Det
tag var tyd
e
fors t sig ti eligt,
a
men tå, hva d til ik t Cano
k
vi ik også d vi øn e blot n havd
ti
s
ke s
a
e
elv l at ud kede a t
hav
fo
t
Men
de tæ rske opnå,
leve det e
nkt fordele
r
på.
,
ing randør dét, d
inde
u
m
n fo ed en får, fra
r ko
e
nto så stor n
rtek
nolo erfargi.
”
Dav
id
Mora
Adm
inis
invil
trat
ions
le
- og
økon
om
idire
ktør
-
2.03
Our identity
At a glance
Version 1.2
This page illustrates the new visual identity
at a glance. Detailed guidance of how the
system works can be found in this section.
LAD OS
ARBEJDE
SAMMEN
FOR AT
ØGE VÆKSTEN
CANON I ERHVERVSLIVET
Canon har været en teknologiførende virksomhed i Europa i mere end 55 år,
og vores ekspertise anvendes nu i forhold til en bred vifte af udfordringer og
processer. I dag samarbejder vi med virksomheder for at hjælpe dem med at
arbejde mere effektivt med deres information, og vi fremmer anvendelsen af
innovative arbejdsmetoder, som skaber markante resultater.
Peug
eot
Azu
r
En personlig hilsen fra:
Jacob Birkebæk
Key Account Manager
Canon Danmark A/S
1
3
2
SALES SHEET TEMPLATE
CN20x50 IAS H E1/P1
•
Class-leading
ultra-telephoto 4K
CINE-SERVO lens
•
3.0
Section
divider
An ultra-telephoto CINE-SERVO
lens, the CN20x50 IAS H E1/P1 offers
stunning 4K performance, 20x zoom
and a 1.5x built-in extender for an
unrivalled 50-1000mm focal length
(75-1500mm with extender). Ideal for
sports events and wildlife applications.
Points to consider
when setting-up your
photography shoot
• 4K optical performance thanks to Canon lens
technology; designed for Super 35mm cameras
Product Range
• Built-in 1.5 extender for extreme telephoto shots up
to 1500mm
•
•
•
•
•
•
CN20x50 IAS H E1/P1
• Ultra-telephoto 20x zoom lens with 50-1000mm focal
length, ideal for sports and nature TV broadcast.
CN17x7 KAS S E1/P1
CN20x50 IAS H E1/P1
Location
Setting
Equipment
Suitable clothing
Food and water
Patience
• Removable servo drive unit
• Rugged build quality for demanding environments;
weatherproof and shockproof
CN17x7 KAS S E1/P1
• Carriable and lightweight design offering a familiar and
intuitive operating experience
Stuart Lancaster
Spent two weeks scouting his ideal
setting. Talking with locals to ensure
when the time came he was in the best
possible position to document one of
nature’s grandest sights.
• Compatible with typical broadcast and movie accessories
• EF- and PL- mount compatibility
• Extensive lens communication options
(12-pin, EF, Cooke /i)
5
• 26
4
6
EOS Professional Range • 2015
• 27
1
Typical page spread
2
Online
3
Brand photography
4
POS literature
5
Product photography
6
Typographic styling
Three states
Our visual identity is applied across multiple media
channels. To help manage the work-flow across these
channels we have a communications framework called
the Three States.
The Three States refer to the Dreaming, Exploring
and Locating categories.
Dreaming — is traditionally categorised as abovethe-line. Our communications at this level are about
inspiring brand-led experiences and not products.
Exploring — traditionally below-the-line and on-line.
We use stories to communicate product range benefits.
Locating — is the most functional POS level of
communications and features our products and
product information.
Version 1.2
2.05
Version 1.2
This framework provides structure to
all our marketing communications efforts,
and guidance around how we communicate
what and how.
Dreaming
Print
advertising
TV advertising
Exploring
It illustrates the key touch points for each
consumer mindset (dreaming, exploring,
locating) across the whole brand experience.
OOH advertising
While some touch points are used only for
one consumer state (e.g. TV is exclusively
for dreaming), others can cross more than
one state (e.g. live events).
Print
advertising
Retail
Digital
advertising
Retail
Digital
advertising
Locating
Retail
Digital
advertising
Online
Live
events
Mobile
advertising
Product literature
In summary:
Online
Live
events
PR Video
Mobile
advertising
Cinema
advertising
Sponsorship
Corporate
brochure
2.06
Our identity
Three states
360 brand experience
Online
Live
events
Social
media
• Dreaming
Inspiring brand-led experiences
• Exploring
Informative range benefit-led experiences
• Locating
Transactional product-led experiences
Version 1.2
2.07
Our identity
Three states
Overview
1
Dreaming
•Full bleed experience photography
•Headline
•CAS device
•Canon logo
•Circles (optional)
2
Exploring
•Full bleed experience photography or
•Half bleed experience photography
•Headline
•CAS device
•Canon logo
•Circles (mixture of styles)
1
3
Locating
•Product photography with
•Key benefit photography (optional)
•Headline and copy
•CAS device (optional)
•Canon logo
•Circles (more functional role)
2
3
Version 1.2
2.08
Our identity
Three states
Dreaming
Experience
Photokina
A housing estate in Essex. 11.15pm
comeandsee/deer
comeandsee/deer
BIG IDEAS FOR
YOUR LARGE
FORMAT BUSINESS
Note:
The lock-up shown in this
example is for advertising
only. Refer to section 2.28
for further details.
Version 1.2
Canon Danmark A/S
Knud Højgaards Vej 1
2860 Søborg
Telefon: 70 15 50 05
Fax: 70 15 50 25
www.canon.dk
Opdag nye kilder til øget værdi på
canon.dk/drivinggrowth
“
Det
tag var tyd
e
fors t sig t eligt,
a
id
men tå, hva til ik t Cano
k
vi ik også d vi øn e blot n havd
til
s
ke s
a
e
elv at ud kede a t
h
fo
t op
a
rs
Men
vde
tæn ke ford nå,
leve det e
kt p
ele,
r
ra
d
å.
nd
é
ing
inde ør me t, du få
n fo d en r, fra
r ko
e
nto så stor n
rtek
e
r
nolo fargi.
Dav
id
Mora
Adm
inis
invil
trat
ionsle
og
øko
nom
idirek
tør
- Peu
geo
t
”
LAD OS
ARBEJDE
SAMMEN
FOR AT
ØGE VÆKSTEN
•
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dolor sit amet,
consectetur
adipiscing elit
CANON I ERHVERVSLIVET
Canon har været en teknologiførende virksomhed i Europa i mere end 55 år,
og vores ekspertise anvendes nu i forhold til en bred vifte af udfordringer og
processer. I dag samarbejder vi med virksomheder for at hjælpe dem med at
arbejde mere effektivt med deres information, og vi fremmer anvendelsen af
innovative arbejdsmetoder, som skaber markante resultater.
2.09
Our identity
Three states
Exploring
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Mauris urna eros, fringilla nec tempus sed, molestie nec
lectus. Nunc elementum suscipit tristique. Morbi et nisi
vitae sapien luctus ullamcorper. Pellentesque nec orci
lorem. Mauris ut auctor lorem. In dictum volutpat velit at
commodo. Curabitur egestas magna nec est convallis, ut
dignissim dui pellentesque. Proin luctus purus a neque
pharetra ultricies. Donec elit eros, blandit quis placerat eu,
volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat
vitae, venenatis vitae tortor.
Nulla vel faucibus mauris. Vestibulum sed dolor a lacus
luctus bibendum quis ut dui. Sed ultrices gravida mauris
non pharetra. Donec condimentum lacus porttitor pretium
semper. Nulla sit amet sollicitudin metus, sed lacinia magna.
Phasellus sodales nisl placerat dignissim semper. Morbi
tristique sollicitudin libero, sit amet ornare quam sodales ac.
Integer elementum ipsum in turpis tempus, sit
Amet egestas odio molestie.
Pellentesque lacinia metus et sapien vestibulum varius.
Phasellus vestibulum eu nisi non mollis. Aenean at
malesuada odio. Vestibulum in posuere nibh. Pellentesque
eu lobortis tellus. Sed in vestibulum augue, eget dignissim
nibh. Vestibulum id nisl felis. Fusce pretium ultrices sapien,
eu egestas massa iaculis et.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Mauris urna eros, fringilla nec tempus sed, molestie nec
lectus. Nunc elementum suscipit tristique. Morbi et nisi
vitae sapien luctus ullamcorper. Pellentesque nec orci
lorem. Mauris ut auctor lorem. In dictum volutpat velit at
commodo. Curabitur egestas magna nec est convallis, ut
dignissim dui pellentesque. Proin luctus purus a neque
pharetra ultricies. Donec elit eros, blandit quis placerat eu,
volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat
vitae, venenatis vitae tortor.
Azu
r
En personlig hilsen fra:
Jacob Birkebæk
Key Account Manager
Canon Danmark A/S
•2
Recycling and
Re-use
Professional
range
•3
Professional range
2015
Partnership
Canon en World Press Photo
Canon is al sinds 1992 corporate sponsor
van World Press Photo. De jaarlijkse World
Press Photo of the Year wedstrijd wordt
wereldwijd gezien als de meest prestigieuze
competitie voor fotojournalisten en biedt
unieke, veelzeggende momentopnamen van
gebeurtenissen en alledaagse situaties over
de hele wereld. World Press Photo streeft
naar het genereren van brede publieke
interesse en waardering voor het werk
van fotografen en de vrije uitwisseling van
informatie. Lorem ipsum dolor
emet vallieratium
Canon en het Rode Kruis
•
Full manual control and raw giving you
power over your images
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Mauris urna eros, fringilla
nec tempus sed, molestie nec lectus.
Nunc elementum suscipit tristique.
Morbi et nisi vitae sapien luctus lorem
ullamcorper. Pellentesque nec orci lorem.
Mauris ut auctor lorem. In dictum volutpat
velit at commodo. Curabitur egestas
magna nec est convallis, ut dignissim dui
pellentesque. Proin luctus purus a neque
pharetra ultricies. Donec elit eros, blandit
quis placerat eu, volutpat eget turpis.
Etiam nisi tellus, pharetra et feugiat vitae,
venenatis vitae tortor lorem ipsum dolore.
• 22
EOS 5D
Lorem ipsum dolor set sit amet,
consectetur adipiscing elit. Mauris urna
eros, fringilla nec tempus sed, molestie
nec lectus. Nunc elementum suscipit
tristique. Morbi et nisi vitae sapien luctus
ullamcorper. Pellentesque nec orci
lorem. Mauris ut auctor lorem. In dictum
volutpat velit at commodo lorem set.
Canon ondersteunt dertien landelijke
Rode Kruis Organisaties in Europa,
waaronder Nederland. De belangrijkste
aandacht gaat hierbij uit naar nieuwe en
bestaande jeugdprojecten van het Rode
Kruis. Projecten die bedoeld zijn om jonge
mensen te ondersteunen en op te leiden
zodat zij voorbereid zijn op de zaken
waarmee ze te maken krijgen in de huidige
maatschappij. •Canonwasthefirstcompanytoimplement
arecyclingprogrammefortonercartridges
Canon en Fonds Slachtofferhulp
•RecycledCanonplasticisusedincertain
partsoftheimageRUNNERADVANCE
C5000-series
Nulla vel faucibus mauris. Vestibulum
sed dolor a lacus luctus bibendum quis
ut dui. Sed lorem ultrices gravida mauris
non pharetra. Donec condimentum lacus
porttitor pretium semper. Nulla sit amet
sollicitudin metus, sed lacinia magna.
Phasellus sodales nisl placerat dignissim
semper. Morbi tristique sollicitudin libero,
sit amet ornare quam sodales ac. Integer
elementum ipsum in turpis tempus, sit.
•Were-useasmanyusedproductas
possible
•2015isthe25thanniversaryofourglobal
tonercartridgerecyclingprogramme
• 23
Capture the
moment at seven
frames per second
Canon Nederland is één van de Founding
Members van Fonds Slachtofferhulp.
Met de steun van Fonds Slachtofferhulp
worden jaarlijks duizenden slachtoffers
van een misdrijf, verkeersongeval of ramp
geholpen om hun leven weer op de rails te
krijgen. Samen met het Fonds kijkt Canon
naar initiatieven om het belangrijke werk
van Fonds Slachtofferhulp nog meer in
beeld te brengen.
2.10
Our identity
Three states
Locating
Version 1.2
iPF610
•
EOS Professional range
•
Solutions d’impression
grand format pour les
marchés CAO/SIG
•
EOS 5D
L’imagePROGRAF iPF610 est
une imprimante grand format
24” idéale pour imprimer des
lignes fines, recréer des couleurs
vives et produire des images
détaillées impeccables.
•
Caractéristiques principales :
Micro detail
in macro
24 pouces
• Vitesse d’impression d’un format A1 en 31 secondes
(en mode éco rapide)
2 400 x 1 200 ppp
• Précision élevée grâce à une largeur de trait minimale
de 0,02 mm et une précision de trait de +/- 0,1 %
• Encre réactive à pigments/colorants, 5 couleurs
Evendi aspientio quis
reheniet ute velit eossini tem.
Rorit, tescid evel eumquat
quiducipsa nita perit prerum.
iPF610
• Lignes plus fines, nettes et noirs haute densité pour
l’impression de plans CAO
• Gain de place : design compact assurant une installation
aisée
• Imprimer et partager des graphiques ou des dessins
techniques au format PDF/TIFF/JPEG/HP-GL2 avec la
fonction d’impression « Direct Print & Share »
• Accès au Cloud pour un partage facile immédiat même
à partir de périphériques mobiles
EOS 5D
RÉSERVOIRS
D’ENCRE de 130 ml
•
EOS 5D
tristique. Morbi et nisi vitae sapien.
porttitor pretium semper.
•
EOS 5D — KEY SELLER
porttitor pretium semper.
•
•
•
•
EOS 5D
EOS 5D
EOS 5D
EOS 5D
•
MODE D’IMPRESSION
ÉCONOMIQUE
5 COULEURS
Nunc elementum suscipit tristique. Morbi
et nisi vitae sapien luctus ullamcorper.
Pellentesque nec orci lorem.
A1 en 31 SECONDES
15 360 BUSES
• Logiciel PosterArtist Lite fourni pour créer facilement
des posters grand format
COMPATIBILITÉ
AVEC HP GL/2
ET HP RTL
• Alimentation multiple pour une impression polyvalente,
et cassette papier
IMPRESSION
BORD À BORD
• Compatibilité avec HP GL/2 et HP RTL et module
d’optimisation de pilotes d’imprimante pour AutoCAD
• 22
CHASE THE
UNPREDICTABLE,
CHASE
THE
AND
KEEP
UP.
UNPREDICTABLE,
AND KEEP UP.
PowerShot S110
Pocketable performance for
the connected photographer
• 23
PowerShot S110
Welcome to the night-time world of the urban
deer. Where nearby residents of Epping Forest are
treated to wonderful wildlife shows. And where
Welcome
to theEOS
night-time
world
of the
urban
the
new Canon
C100 Mark
II excels
with
the
deer. Where videographer
nearby residents
of Epping
Forest
are
professional
shooting
on the
move.
•
The PowerShot S series
treated to wonderful wildlife shows. And where
As a single-shooter or small crew, you’ll find the
the new Canon EOS C100 Mark II excels with the
EOS C100 Mark II packed with improvements for
professional videographer shooting on the move.
even greater flexibility. Dual Pixel CMOS AF allows
As a single-shooter
or all
small
crew, you’ll
the
speedy
auto focus on
subjects,
whilstfind
Face
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Mauris
urna eros, fringilla nec tempus sed,
mole stie nec lectus.
EOS C100 AF
Mark
II packed
with improvements
Detection
helps
with interviewing
residentsfor
even greater
flexibility.
Dual Pixel CMOS AF allows
eager
to get in
on the action.
Morbi et nisi vitae sapien luctus
lorem ullamcorper. Pellenteue nec
orci lorem. Mauris ut auctor lorem.
In dictum vobitur egestas magna
nec est convallis, ut dignissim dui
pellentesque.
speedy auto focus on all subjects, whilst Face
In and out of shadows, the Canon EOS C100 Mark
Detection AF helps with interviewing residents
II’s improved ISO range is even more adaptable to
eager to get in on the action.
shooting in low light. And if your subject bolts, the
In and outand
of shadows,
thebody
Canon
C100
compact
lightweight
is EOS
perfect
forMark
the
ISO range is even more adaptable to
II’s improved shooter.
run-and-gun
shooting in low light. And if your subject bolts, the
Dual Format AVCHD and MP4 modes give you
compact and lightweight body is perfect for the
the look you want, plus with two separate SD
run-and-gun shooter.
card slots for HD and SD copies, you have the
Dual Format
and
MP4sharing.
modes Keep
give you
flexibility
youAVCHD
need for
quick
up?
the look
you want,
You’re
leaps
ahead.plus with two separate SD
card slots for HD and SD copies, you have the
consectetur adipiscing elit.
Mauris urna eros, fringilla nec
tempus sed, mole stie nec lectus.
Control Ring
Nunc elementum suscipit
tristique. Morbi et nisi vitae
Mauris ut auctor lorem. In dictum
volutpat velit at commodo.
Curabitur egestas magna nec
est convallis, ut dignissim dui
pellentesque.
est convallis, un luctus lorem
ullamcorper. Pellentesque nec
orci lorem. Mauris ut auctor
lorem. In dictum volutpat veat
commodo. Curabitur egestas
•
f/2 lens
Proin luctus purus a neque
pharetra ultricies. Donec elit
eros, blandit quis placerat eu,
volutpat eget turpis. Etiam nisi
tellus, pharetra et feuat vitae,
venenatis vitae tortor lorem
ipsum dolor.
consectetur adipiscing elit. Mauris
urna eros, fringilla nec tempus sed,
mole stie nec lectus.
sapien luctus lorem ullaorper.
Mauris ut auctor em. In dictum
volutpat velit at commodo
magna nec est convallis, ut
dignissim dui pellentesque.
Morbi et nisi vitae sapien luctus
lorem ullamcorper. Pellenteue nec
orci lorem. Mauris ut auctor lorem.
In dictum vobitur egestas magna
nec est convallis, ut dignissim dui
pellentesque.
consectetur adipiscing elit.
Mauris urna eros, fringilla nec
tempus sed, mole stie nec lectus.
Control Ring
Mauris ut auctor lorem. In dictum
volutpat velit at commodo.
est convallis, ut dignissim dui
pellentesque.
est convallis, un luctus lorem
ullamcorper. Pellentesque nec
orci lorem. Mauris ut auctor
lorem. In dictum volutpat veat
commodo. Curabitur egestas
f/2 lens
Proin luctus purus a neque
pharetra ultricies. Donec elit
eros, blandit quis placerat eu,
volutpat eget turpis. Etiam nisi
tellus, pharetra et feuat vitae,
venenatis vitae tortor lorem
ipsum dolor.
• Nunc elementum suscipit
sapien luctus lorem ullaorper.
• Pellentesque nec orci lorem.
Mauris ut auctor em. In dictum
volutpat velit at commodo
magna nec est convallis, ut
dignissim dui pellentesque.
flexibility
you need for quick sharing. Keep up?
KEY FEATURES:
You’re leaps ahead.
• 8.3MP Super 35mm CMOS sensor; Full HD
•
3
KEY
• DualFEATURES:
Pixel CMOS Autofocus, Face Detection AF*
• 8.3MP
Super AVCHD/MP4
35mm CMOS recording
sensor; Full
Dual Format
upHD
to
1080/60p
• Dual Pixel CMOS Autofocus, Face Detection AF*
• ISO 102,400; low noise
• Dual Format AVCHD/MP4 recording up to
• 1080/60p
OLED display; improved EVF
• ISO
102,400;
low remote
noise control options
Built-in
WiFi and
• OLED display; improved EVF
• Built-in WiFi and remote control options
*Face Detection AF available with Canon EF-S STM lenses
*Face Detection AF available with Canon EF-S STM lenses
Search: CPN Pro Dealers
•
11
2.11
Our identity
Three states
After sales communications
Version 1.2
Canon
Warranty cards & POS
DL leaflet (DE) – side two
The CAS device should play a role in all
aftersales communications that have:
Standard On-Site
Exchange Service
Next day On-site
Exchange Service
In the unlikely event your printer develops a
manufacturing fault, which will need to be
confirmed by our helpdesk, we will replace
it with an equivalent printer in good working
order. We aim to exchange your faulty product
within 4-7 business days.
Terms and Conditions apply*
If your printer develops a manufacturing fault,
which will need to be confirmed by our
helpdesk, we will replace it with an equivalent
product in good working order. We aim to
exchange it before the end of the next business
day providing you contact us before 2.00pm
the previous working day. 3-7
DAYS
Terms and Conditions apply*
Take a look at this table to find out which
Easy Warranty Plan is available to you. n invitational aspect
A
(e.g. - a leaflet with a CTA to visit the website)
You must purchase your Easy Warranty Plan within
90 days of buying your PIXMA printer. You will need
your Easy Warranty Plan card to find your claim code
and registration number, your details and printer serial
number and should register it as soon as possible at
canon.co.uk/easywarrantyplan.
An emotional aspect
(e.g. - packaging for a product)
How to find your claim code
and registration number
Your claim code is located under the barcode. You can
find your registration number under the silver scratchoff strip at the back of your Easy Warranty Plan card.
Once the strip is scratched off and the card is registered,
you may not return it to the retailer.
NEXT
DAY
4-7
DAYS
Registering your
Easy Warranty Plan
Claim code
Take a look at this table to find out which
Easy Warranty Plan is available to you. NEXT
DAY
The ‘come and see’ fits well with a customer
about to open the box of their brand new
product and experience it for the first time.
The ‘come and see’ idea would be diluted
if it appears on a warranty document or
something else factual or functional.
Registration number
SCRATCH SILVER STRIP WITH A COIN
InstrUCtIOns FOr aCtIVatIOn anD UsE
Register your Easy Warranty Plan as soon as possible at canon-europe.com/easywarrantyplan.
Please retain this card until you receive confirmation of successful registration.
Card Name
EW3C-Q
Card Name
EW3D-T
Service Type
Standard On-Site
Exchange
Service Type
Next day On-site
Exchange
Applicable
PIXMA
Printers
PRO-100
PRO-10
Applicable
PIXMA
Printers
PRO-100
PRO-10
PRO 1
*For full terms and conditions visit
canon.de/easywarrantyplan
For full terms and Conditions visit canon-europe.com/easywarrantyplan
Canon Europa N.V., Bovenkerkerweg 59, 1185 XB, Amstelveen, The Netherlands. State registration number: 33166721.
How to find your PIXMA printer
serial number
*For full terms and conditions visit
canon.de/easywarrantyplan
Your serial number is made up of 4 letters followed
by 5 numbers and can be found on a white sticker either
on the back or inside the printer. Here is an example
of a printer serial number:
1 Emotional/invitational
This piece of packaging features the
CAS device as it has both invitational
and emotional aspects.
For full terms and conditions visit canon.de/easywarrantyplan
page 3
Pixmar MX535
page 4
A presentation by Tag Shop
•
Cloud enabled
All-In-One with
Wi-Fi connectivity
Easily print, copy, scan and
fax with this cloud enabled
All-In-One. Wi-Fi connections
allow functions to be shared
between multiple PCs as
well as smart devices.
page 5
© Tag 2014
•
Specifications: imageRUNNER
ADVANCE C2200 series
Speciﬁcations
for options
Staple Finisher 1
INNER FINISHER-F1 (compact inner finisher)
Number of Trays: 1 (additional tray available as option)
Standard Tray Capacity: 750 sheets (A4/A5/A5R),
500 sheets (SRA3, A3, A4R)
(80 gsm)
Capacity with optional tray: Upper tray: 100 sheets
(all sizes), lower tray:
350 sheets
Paper Weight: 60 to 220 gsm
Staple Position: Corner, Double
Staple Capacity: A4: 50 sheets; A3/A4R: 30 sheets
Dimensions (W x D x H): 590 mm x 550 mm x 260 mm
Weight: Approx. 12.5 kg, with additional tray: 14 kg
Staple Finisher 2
STAPLE FINISHER-M1 (External)
(Requires BUFFER PASS UNIT-K1)
Number of Trays: 2
Tray A (Upper) Capacity: A4/A5R 1300 sheets,
A3/A4R 650 sheets
Tray B (Lower) Capacity: A4/A5R 1700 sheets,
A3/A4R 650 sheets
Staple Position: Corner, Double
(when the extension tray is not extended)
Weight: Approx. 46 kg
Booklet Finisher
BOOKLET FINISHER-M1 (External)
(Requires BUFFER PASS UNIT-K1)
Number of Trays: 2
Tray A (Upper) Capacity: A4/A5R 1300 sheets,
A3/A4R 650 sheets
Tray B (Lower) Capacity: A4/A5R 1700 sheets,
A3/A4R 650 sheets
Staple Position: Corner, Double, Booklet Stitch
Booklet Stitch paper size: A3, A4R
Booklet Stitch Staple Capacity: 16 sheets
(64 pages, 64-81 gsm) x 10 booklets
(when the extension tray is not extended)
Weight: Approx. 75 kg
Cassette Feeding Unit CASSETTE FEEDING UNIT-AF1:
Adds two additional front-loading, user-adjustable
550-sheet paper cassettes to the standard paper
supply.
Print controller
accessories
BARCODE PRINTING KIT-D1: Enables barcode printing
via jet caps technology.
Document Publishing
IW DESKTOP: Powerful print publishing software
which easily combines documents from different
sources, applies finishing to create professional
looking documents and seamlessly links to the printer.
Includes PDF creation, annotation and compression
capabilities for digital workflows such as proofing and
authorisation.
System accessories
WEB ACCESS SOFTWARE-H1: Provide access to
websites and other web-based online content.
SUPER G3 2ND LINE FAX BOARD-AH2: Adds second
fax line.
REMOTE FAX KIT-A1: Enables the device to send and
receive fax from another device connected with a fax
board.
USB DEVICE PORT-E2: Adds two additional USB Ports
to use with uniFLOW or 3rd party card readers or the
Multimedia Reader/Writer-A2.
SERIAL INTERFACE KIT-K1: Serial interface for Cost
Recovery Solutions.
COPY CONTROL INTERFACE KIT-A1: Allows
connection (CCVI I/F) between
3rd party copy control terminal and Canon’s iR-ADV
range for cost recovery use.
Device security accessories
Device security
accessories
HDD DATA ENCRYPTION KIT-C3: Encrypts all image
data and device settings before storing them on the
hard drive of the device.REMOVABLE HDD KIT-AE1:
Allows the physical removal of the Hard Disk Drive
when the device is unattended or not in use to
protect confidential data and provide a greater level
of security.
Document security
DOCUMENT SCAN LOCK KIT-B1: This function
increases document security levels by embedding
hidden track and lock code within copied or printed
documents to restrict unauthorised copying, sending,
and faxing.
SECURE WATERMARK-B1: Deters duplication
of sensitive documents by embedding hidden
watermarks that become visible when copied.
ENCRYPTED PRINTING SOFTWARE-D1: Encrypts
the print job in transit to the device and requires
a password at the printer before sensitive documents
can be printed.
Accessibility accessories
ADF ACCESS HANDLE-A1: Attaches to the document
feeder, making access easier for seated users.
REMOTE OPERATORS SOFTWARE KIT-B1:
Allows use of device control panel screens from
remote computers.
VOICE GUIDANCE KIT-F2: Recorded voice provides
confirmation of basic copy menu settings, making the
system easier to use for the visually impaired.
VOICE OPERATION KIT-C2: Enables the user to
set various functions on the device using verbal
instructions and audible feedback.
Other options
STAMP INK CARTRIDGE-C1
STAPLE CARTRIDGE-D3: Saddle staple cartridge
for BOOKLET FINISHER-M1.
STAPLE-J1: Plain staples for Inner Finisher-F1, STAPLE
FINISHER-M1, BOOKLET FINISHER-M1
Additional Options
• Cloud enabled All-In-One with print, copy, scan and fax
functions
• Print from mobile devices without a Wi-Fi connection
using Access Point Mode
• Fully integrated 30-sheet Auto Document Feeder
• High-quality prints with up to 4800dpi FINE cartridge
technology
• Easy to share around the office with Wi-Fi connectivity
• Print from, and scan to mobile devices with PIXMA
Printing Solutions app
• A4 print speed ISO ESAT 9.7 ipm mono / 5.5 ipm
colour. A4 colour copy in approx. 21 seconds
Hardware accessories 1
iR-ADV C2000 PLAIN PEDESTAL: Substituted for the
cassette feeding unit, the pedestal raises the device,
without adding further paper capacity.
INNER 2WAY TRAY-F1: Adds a second internal output
tray to give a combinedoutput capacity of 350 sheets
(upper tray 100 sheets/lower tray 250 sheets).
3 WAY UNIT-C1: An option for the iR-ADV C2220L,
it enhances the double-sided print productivity
to 100%.
Hardware accessories 2
COPY TRAY-J1: Provides a simple tray for basic
output needs. Output capacity is 100 sheets (A4).
UTILITY TRAY-A2: Provides an additional tray
to hold an external USB keyboard.
STAMP UNIT-B1: Enables the machine to print
a stamp on the front side of scanned and sent
originals.MiCARD PLUS PROXIMITY CARD READER:
A proximity card reader for card-based user
authentication, supporting multiple card
• PIXMA Cloud Link, Google Cloud Print and Apple
AirPrint support
• Save on ink and paper with optional XL cartridges
and auto 2-sided printing
Product Range
PIXMA MX925 / PIXMA MX725 / PIXMA MX535 /
PIXMA MX475 / PIXMA MX395
Canon Inc.
canon.com
Canon Europe
canon-europe.com
English edition
Canon Europa NV 2011
1
Use CAS device
2
No CAS device
2 Factual/functional
This piece of technical literature does
not feature the CAS device as has neither
invitational or emotional aspects.
Canon logo
Version 1.2
2.13
Our identity
Canon logo
Primary logo
Our logo is available in two primary
colours and black as shown.
1 Canon Red logo
Use this version wherever possible.
2 Canon White logo
Use the white version if the red logo
is not legible (typically over dark
backgrounds or dark imagery).
1
2
3 Black logo
Our logo is also available in black when
full-colour reproduction is not possible.
Use this version on light backgrounds.
(Use the white version of the primary
logo suite on dark backgrounds).
Which logo to use?
For guidance see section 2.18
3
Version 1.2
2.14
Our identity
Canon logo
Exclusion zone and minimum size
Our logo should always be prominent and
legible. The exclusion zone exists to prevent
other elements from being placed too close
to the logo.
(X/10)
(X/10)
1 Minimum exclusion zone
This minimum exclusion zone is equal
to 10% of the total width of the logo.
Whenever possible leave more space
than the minimum permitted.
2 Minimum size
For print, the minimum recommended
size of the logo is 15mm wide. Online,
the minimum recommended size
of the logo is 70 pixels wide.
(X/10)
(X/10)
1
(X)
15mm / 70px
2
Note:
Minimum logo size is shown
larger for illustrative purposes.
2.15
Our identity
Canon logo
Standard A-sizing
Version 1.2
1
These are the recommended logo
sizes for standard A-size formats.
1
A3: 50mm
2
A4: 35mm
3
A5: 25mm
4
DL: 25mm
5
A6: 20mm
2
OOH logo sizing is referenced
within the advertising guidelines.
3
4
5
Note:
Position of logo against the
format edge is for illustrative
purposes only.
Version 1.2
2.16
Our identity
Canon logo
Non-standard sizing
(Z
)
Use this system to calculate Canon logo
sizes across non-standard formats.
Logo width (Z)
1
Rule diagonally across the format (Y)
2
Divide (Y) by 10 to achieve (Z)
3
Use (Z) to calculate logo width
(Y
)
This is a guide only and may need
to be adjusted to suit the design.
1
Note:
Measurements and logo size
shown larger for illustrative
purposes.
2
3
2.17
Our identity
Canon logo
Positioning
Version 1.2
Wherever possible the Canon logo should
be placed on the right margin of any format.
Here are the three recommended positions.
1
Bottom right
2
Centre right
3
Top right
Exceptions
There may be formats where this is not
possible. The logo may need to be positioned
on the left margin, on hand-held devices for
example. This is an exception.
4
1
2
3
4
Note:
All logos shown larger than
actual size for illustrative
purposes.
Top left
2.18
Our identity
Canon logo
Legibility
Version 1.2
The Canon logo should always be clearly
legible when applied to background colours.
Shown is the Canon logo choice for every
permitted colour and tint from the palette:
1
1
Primary colour palette
2
Supporting colour palette
When applying the Canon logo always
respect the Canon logo clearspace rule.
10%
20%
40%
60%
80%
100%
2
Version 1.2
2.19
Our identity
Canon logo
Legibility
When applying the Canon logo on
photographic background, ensure
it is legible and in an area with little
contrast whilst respecting the Canon
logo clearspace.
On photographic backgrounds apply:
1 Canon Red logo
On light photographic backgrounds.
2 White Canon logo
On dark photographic backgrounds.
1
2
Version 1.2
2.20
Our identity
Canon logo
Don’ts
Follow these rules to maintain consistency
within our visual identity system.
Do not re-create or alter the logo. Always
use the approved master artwork files,
available on the brandsite:
canon-europe.com/brandsite
For further information, contact the
brand team (details in section 3.02).
X
DON’T
Place the logo in any other position
X
DON’T
Use non permitted colours
X
DON’T
Shear or italicise the logo
X
DON’T
Use special effects
X
DON’T
Rotate the logo
X
DON’T
Place the logo over high contrast areas of a photograph
X
DON’T
Alter the logo tracking
X
DON’T
Alter the logo character sizing
Version 1.2
2.21
Our identity
Canon logo
Don’ts
Do not re-create or alter the logo. Always
use the approved master artwork files,
For further information, contact the
brand team (details in section 3.02).
X
DON’T
Alter individual logo characters
X
DON’T
Alter the logo to create other words
X
DON’T
Run the logo over contrasting elements
X
DON’T
Use in combination with other graphic effects
X
DON’T
Re-draw the logo
X
DON’T
Stack multiple logos
X
DON’T
Rotate counter clockwise or stack the logo characters
X
DON’T
Place the logo across multiple surfaces
Come and See device
© Brutus Östling, Canon Ambassador
In the majority of cases we place the Come and See
device (the invitation) between the experience
(the picture) and the host (the Canon logo).
Throughout the remainder of this document we may
refer to the Come and See device as the CAS device.
Version 1.2
2.23
Version 1.2
2.24
Our identity
Come and See device
Primary versions
There are two versions of the CAS device.
One is applied to light coloured backgrounds,
the other is applied to dark backgrounds.
1 Canon Red CAS device
Use this version where ever possible.
2 White CAS device
Use this version over dark backgrounds
or dark imagery.
1
2
Version 1.2
2.25
Our identity
Come and See device
Single colour versions
For single colour executions of the
CAS device we permit the following.
2 Black mono version
For use on light backgrounds.
3 White mono version
For use on dark backgrounds.
1
2
Version 1.2
2.26
Our identity
Come and See device
Construction
The CAS device is constructed using
a framework for the positioning of the
elements, shown for illustrative purposes.
The elements of the CAS device are
described as:
5
1
CAS large
2
CAS small
3
CAS medium
4
Small accent circle
5
Large accent circle
See sections 2.27 - 2.29 for available CAS
colour versions.
4
Each CAS version is available as artwork
from the brandsite:
1
2
3
Version 1.2
2.27
Our identity
Come and See device
Default Canon Red versions
There are five default versions of the
Canon Red CAS device.
The colour of the small accent circle
is a highlight, the large accent circle is
a deeper hue. Both colours are from the
Canon supporting palette.
Further guidance on the selection of your
CAS device is covered in section 2.30.
1
Canon Red CAS device with Canon
Green and Canon Deep Green accents
2
Aqua and Canon Deep Aqua accents
3
Canon Red CAS device with Canon Blue and
Canon Deep Blue accents
1
Green
2
Aqua
3
Blue
4
Pink
5
Yellow
from the brandsite:
4
Deep Pink and Canon Deep Lilac
accents
5
Yellow and Canon Deep Orange
accents
Version 1.2
2.28
Our identity
Come and See device
Canon Red options
There may be instances when either of
the five default Canon Red CAS devices
are not suitable for use. (For instance; on
photographic backgrounds.)
The colour of the small accent circle remains
the same for each of the options. The large
accent circle may change.
The colours available for each version of the
Canon Red CAS device are:
1
Canon Red CAS device with
Canon Green
4
Canon Deep Pink
2
Canon Aqua
5
Canon Yellow
1
Green
Canon Deep Blue
Canon Orange
Canon Deep Lilac
Canon Orange
Canon Deep Aqua
2
4 Pink
Aqua
Canon Deep Blue
Canon Deep Blue
Canon Orange
Canon Orange
Canon Deep Lilac
Canon Orange
Canon Orange
Canon Deep Green
Canon Deep Green
Canon Deep Aqua
3
Canon Blue
Artwork
The CAS devices shown here do
not exists as artwork. The colour
swatch library is available to
import into your application.
3
Blue
Canon Orange
Canon Deep Lilac
Canon Orange
Canon Deep Green
Canon Deep Aqua
5 Yellow
Canon Deep Blue
Canon Deep Lilac
Canon Orange
Canon Deep Green
Canon Deep Aqua
Version 1.2
2.29
Our identity
Come and See device
White versions
There are five default versions of the white
CAS device.
The colour of the small accent circle
is a highlight, the large accent circle
is Canon Red. Both colours are from
the Canon colour palette.
1
White CAS device with Canon Green and
Canon Red accents
2
White CAS device with Canon Aqua and
Canon Red accents
3
White CAS device with Canon Blue and
Canon Red accents
1
Green
2
Aqua
3
Blue
4
Pink
5
Yellow
from the brandsite:
4
White CAS device with Canon Deep
Pink and Canon Red accents
5
White CAS device with Canon Yellow
and Canon Red accents
Note:
There may be very rare instances
when the application of the
primary CAS devices (Canon
Red and white) are not suitable
for the photograph chosen. For
instance, when the photograph
features lots of red. In this
instance use the mono CAS
device version.
Version 1.2
2.30
Our identity
Come and See device
Sympathetic colour
Choose a CAS device colour version that
is sympathetic to the photograph or the
composition of your application.
1
White CAS device with Canon Blue and
Canon Red accents
2
Canon Red CAS device with Canon Green and
Canon Deep Green accents
3
White CAS device with Canon Deep Pink and
Canon Red accents
1
Blue (small accent circle)
2
Green (small accent circle)
3
Pink (small accent circle)
4
Blue (small accent circle)
5
Yellow (small accent circle)
6
Aqua (small accent circle)
from the brandsite:
4
Canon Red CAS device with Canon Blue and
Canon Deep Blue accents
5
White CAS device with Canon Yellow and
Canon Red accents
6
Canon Red CAS device with Canon Aqua and
Canon Deep Aqua accents
Version 1.2
2.31
Our identity
Come and See device
Opacity mask
The CAS device features cut-through type
on the words ‘come and see’. There may
be instances when the cut-through lacks
definition on high contrast photography.
For this purpose we place the CAS device
over a transparent opacity mask in white
for lighter photographs and dark grey for
darker photographs.
The examples demonstrate how the mask
improves legibility.
1
Cut through
2
White opacity mask
3
Cut through with white opacity mask
Transparent mask on light photographs
1 Cut through without mask
Note the area beneath ‘see’.
2 White opacity mask
Without the positioned CAS device.
3 Cut through with mask
Now note the area beneath ‘see’.
Transparent mask on dark photographs
4 Cut through without mask
Note the area beneath ‘see’.
5 Grey opacity mask
Without the positioned CAS device.
6 Cut through with mask
Now note the area beneath ‘see’.
4
Cut through
Note:
The crops shown are for
illustrative purpose only.
We strongly recommend
always placing the CAS
device in an area of little
or no contrast.
5
Grey opacity mask
6
Cut through with Canon Dark Grey opacity mask
Opacity
The opacity of the mask is down to your
individual need. We suggest a minimum
opacity of 50%. A maximum of 80%.
Version 1.2
2.32
Our identity
Come and See device
Legibility
The CAS device should always be clearly
legible when applied to background colours
or photographs.
On Canon coloured backgrounds apply:
On Canon light grey backgrounds.
2 White CAS device
On Canon dark grey backgrounds.
Applying the CAS device on photographic
background, ensure it is legible and in an
area with little contrast whilst respecting
the CAS device clearspace.
On photographic backgrounds apply:
1
2
On light photographic backgrounds.
4 White CAS device
On dark photographic backgrounds.
3
4
(X)
Version 1.2
2.33
Our identity
Come and See device
Exclusion zone and minimum size
The CAS device should always be prominent
and legible. The exclusion zone prevents
other elements being placed too close to
the CAS device. This exclusion zone is equal
to the ‘and’ circle measure.
(X)
1 Minimum exclusion zone
This is the minimum amount of space
that should be left clear around the CAS
device. Whenever possible leave more
space than the minimum permitted.
2 Minimum size
For print, the minimum recommended
size of the CAS device is 27mm wide.
Online, the minimum recommended
size of the CAS device is 125 pixels wide.
The minimum size is the standard sized
CAS device (section 2.34) matched to the
minimum Canon logo size (section 2.14).
(X)
(X)
(X)
1
27mm / 125px
2
Note:
Minimum CAS device size is for
illustrative purposes only.
Version 1.2
(X)
(X)
(X)
2.34
Our identity
Come and See device
Sizes
There are three recommended scales for
the CAS device.
The size of the CAS device is determined by
the width of the Canon logo. When creating
an application apply the correct logo size for
the format first (see section 2.15). Then size
the CAS device at any of the shown scales
applicable to the application.
80% of (X)
(X)
150% of (X)
1 Small (80% Canon logo size)
Used when space within the design
is limited or when a smaller CAS device
is considered more appropriate.
2 Standard (100% Canon logo size)
This is the CAS device size that is
to be considered the standard scale.
3 Large (150% Canon logo size)
Used when space within the design
is not an issue or when more emphasis
on the CAS device is needed.
1
2
3
The exception to this principle is for
advertising as shown in section 2.36 - 2.37.
2.35
Our identity
Come and See device
Positioning
Version 1.2
The hierarchy of information is always:
• Experience (picture)
• Invitation (CAS device)
• Host (Canon logo)
This principle is shown left.
1 Logo bottom right
The hierarchy principle typically seen on
OOH applications (this being a 6-sheet.)
2 Logo top right
The hierarchy principle typically found on
printed applications (this being an A-size
landscape format).
3 Logo centre right
The hierarchy principle on an environment.
4 Logo top left (exception)
The hierarchy principle on what would
typically be a digital or online application.
2
1
4
3
Note:
All logos shown not to size
for illustrative purposes.
2.36
Our identity
Come and See device
Close arrangement
Version 1.2
2
The CAS device is designed to be flexible and
applied to areas of the canvas with the most
impact. Although not recommended, there
may be instances where a close relationship
between the logo and CAS device is required.
Three lock-ups are shown. Use these as
a guide to create the lock-up following the
sizing and positioning principles.
1 Logo bottom right
This position would be typically seen
on media when the logo needs to be
an endorsement.
1
2 Logo top right
on OOH media when the logo needs
to be at a prominent height.
If the Canon logo is positioned centre right,
either arrangement one or two can be used.
3 Logo top left
online and on hand-held devices.
3
Note:
As the CAS close arrangement
is used in exceptional
circumstances, it is not available
as an artwork.
Version 1.2
2.37
Our identity
Come and See device
ATL lock-up version
There is a specific lock-up designed solely
for use in ATL. This lock-up should not be
used anywhere else.
The positioning principle still holds true that
the Come and See device is the invitation
from the host (Canon) to the experience but
in ATL the experience is the digital experience
(website), so the invitation points instead to
the call to action (CTA).
The CTA position and colour (black, white
or red) are set, but the type size is flexible
depending on the application (use common
sense to ensure correct visual balance and
legibility).
1 ATL Lock-up construction
2 ATL Lock-up
(X)
The selection of a sympathetic CAS device
is described in section 2.30.
Search: Canon come and see
1
Search: Canon come and see
(X)
2
Note:
As the CAS device lock-up
version is used in exceptional
circumstances, it is not available
as an artwork.
Version 1.2
2.38
Our identity
Come and See device
Translation and position of asterisk
In countries where the law requires a
translation of the words ‘come and see’
we will use an asterisk to guide readers
to the translation.
The asterisk should be the same colour as
the CAS device. i.e. Canon Red or white.
On Canon light grey backgrounds and
light photographic backgrounds.
*
*
2 Canon White CAS device
On Canon dark grey backgrounds and
dark photographic backgrounds.
3
Position
To avoid interfering with our visual
device and the message it conveys,
we use an asterisk outside the device
as shown on the left.
2
1
The asterisk needs to correspond to the
translation which must appear somewhere
on the communication. i.e. the footer.
French: Venez, regardez
Russian: Спешите видеть
**
3
Important note: If the CAS device is scaled
down please ensure that the asterisk can be
identified as an asterisk and not a circle.
(X/10)
(X)
Version 1.2
2.39
Our identity
Come and See device
Don’ts
Do not re-create or alter the CAS device.
Always use the approved master artwork
files, available on the brandsite:
For further information, contact the brand
team (details in section 3.02).
X
DON’T
Extract the words from the CAS device
X
DON’T
Customise the CAS device
X
DON’T
Use special effects
DON’T
Compromise the clearspace/logo arrangement principles
X
DON’T
Alter the CAS device arrangement
X
DON’T
Colour the large accent circle of the Canon Red
CAS device with Canon Red
X
DON’T
Distort or rotate the CAS device
X
DON’T
Colour the large accent circle of the Canon Red
CAS device with a tint
Colour
Version 1.2
2.41
Our identity
Colour
Primary palette
Our primary colour palette consists of Canon
Red, Canon Light Grey and Canon Dark Grey.
Additional breakdown information for these
colours are below.
1 Canon Red
R:204 G:0 B:0
HTML: #CC0000
L:45 A:51 B:28
2 Canon Light Grey
R:208 G:211 B:212
HTML: D0D3D4
L:84 A:−1 B:−6
3 Canon Dark Grey
R:75 G:79 B:84
HTML: 4B4F54
L:33 A:−1 B:−5
3
1
Canon Dark Grey
Pantone® 7540
C:41 M:28 Y:22 K:70
Canon Red
Pantone® 186 C
C:0 M:100 Y:100 K:5
2
Canon Light Grey
Pantone® 427
C:7 M:3 Y:5 K:8
Version 1.2
2.42
Our identity
Colour
Supporting palette
To add flexibility to our visual language
we have a broad supporting colour palette.
Additional breakdown information for these
colours are below.
6
1
Canon Green
Pantone® 383
C:35 M:0 Y:100 K:20
Canon Deep Blue
Pantone® 660
C:90 M:50 Y:0 K:0
3
Canon Deep Aqua
Pantone® 321
C:90 M:0 Y:40 K:10
4
Canon Aqua
Pantone® 3115
C:75 M:0 Y:25 K:0
Canon Blue
Pantone® 299
C:80 M:20 Y:0 K:0
Canon Deep Green
Pantone® 7490
C58 M:6 Y:90 K:19
5 Canon Blue
R:0 G:151 B:212
HTML 009BD4
L:59 A:−22 B:−41
Canon Yellow
Pantone® 116
C:0 M:14 Y:100 K:4
Canon Deep Pink
Pantone® 241
C:35 M:100 Y:0 K:0
7 Canon Deep Pink
R:163 G:26 B:126
HTML A31A7E
L:39 A:66 B:−19
4 Canon Aqua
R:0 G:178 B:192
HTML 00B2C0
L:66 A:−36 B:−19
9
7
Canon
Deep Green
R:105 G:150 B:59
HTML 6A963B
L:59 A:−28 B:45
2
Canon
Deep Aqua
R:0 G:150 B:151
HTML 009697
L:54 A:−49 B:−14
5
Canon Deep Lilac
Pantone® 2425
C:40 M:100 Y:0 K:30
6 Canon Deep Blue
R:0 G:111 B:180
HTML 006FB4
L:44 A:−11 B:−46
3
2
8
1 Canon Green
R:162 G:173 B:0
HTML A2AD00
L:69 A:−18 B:70
10
Canon Orange
Pantone® 7409
C:0 M:35 Y:100 K:0
11
Canon Deep Orange
Pantone® 716
C:0 M:63 Y:99 K:0
8 Canon Deep Lilac
R:125 G:0 B:99
HTML 7D0063
L:25 A:53 B:−19
9 Canon Yellow
R:254 G:203 B:0
HTML FECB00
L:85 A:3 B:94
10 Canon Orange
R:238 G:175 B:0
HTML EEAF00
L:78 A:18 B:86
11 Canon
Deep Orange
R:236 G:122 B:8
HTML EC7A08
L:64 A:42 B:70
Version 1.2
2.43
Our identity
Colour
Backgrounds
The primary colour palette — and white —
can be used as background colours at full
saturation, with the dominant use being
Canon Light Grey.
1 Canon Light Grey
This is the preferred colour background
selection and used in most instances.
Use of Canon Dark Grey and white provides
pace and flexibility to communications.
2 Canon Dark Grey
3 White
3
1
2
Version 1.2
2.44
Our identity
Colour
Tinted backgrounds
The supporting colour palette and tints
of the supporting colour palette can be
used as additional colours for backgrounds.
However these colours are only ever used
as 20% tints for backgrounds.
1 Canon Green (20% tint)
2 Canon Deep Blue (20% tint)
3 Canon Aqua (20% tint)
4 Canon Orange (20% tint)
5 Canon Deep Pink (20% tint)
6 Canon Yellow (20% tint)
4
5
1
3
2
6
Supporting colour backgrounds are never
to be used as the primary expression. They
may be used to add pace to designs or to
help online navigation.
Version 1.2
Canon Red
Canon Red
C0
M100
Y100
K5
C5
M100
Y100
K5
X
DON’T
Create your own colour breakdowns for any colour
within our palette
Welcome to
the Canon
Annual Report
X
X
DON’T
Use any supporting colours at 100% saturation
as a background colour
Figure 1.
Data on Q1/2
camera sales
X
DON’T
Add effects to the colour palette
DON’T
Use gradations
Figure 2.
Data on Q3/4
camera sales
X
DON’T
Use multiple colours on a single application
X
DON’T
Tint the primary palette
2.45
Our identity
Colour
Don’ts
Do not re-create or alter the colour palette.
Always use the approved colour breakdowns,
Typography
Version 1.2
Typography
is the written
identity for our
spoken word
1
Gotham
Bold
2.47
Our identity
Typography
Primary typeface
Sharing values of the brand personality,
Gotham has an honest personality that’s
assertive, friendly and simple.
Gotham is an extensive typeface family
although we only use the following type
weights and styles. We never use the
italicised version of any of the weights.
We mostly use sentence case for all our
communications. The exception being
advertising headlines. See the Advertising
Guidelines for more information.
1
Gotham Bold
2
Gotham Medium
3
Gotham Book
4
Gotham Light
2
Gotham
Medium
3
Gotham
Book
4
Gotham
Light
We use Gotham as our corporate typeface
for all our ‘professional’ publications and
printed literature. To purchase Gotham visit:
typography.com
Typography colour
All our typography is coloured black,
white or Canon Red. Type colour may be
from the supporting colour palette at full
saturation but only on supporting colour
tinted backgrounds (see section 2.44).
Online typeface
Gotham has ScreenSmart fonts that are
designed for the web at text sizes as small
as nine pixels.
Version 1.2
For office use
we have a
typeface called
Century Gothic
1
Century
Gothic Bold
2
Century
Gothic Regular
2.48
Our identity
Typography
System typeface
We use a standard operating system
typeface called Century Gothic for all
our internal communications. E.g. Microsoft
Word, PowerPoint and Excel and email
communications. This typeface has similar
aesthetic qualities to our professional
typeface Gotham.
We only use the following type weights
and styles:
1
Century Gothic Bold
2
Century Gothic Regular
We mostly use sentence case for all our
communications. The exception being
advertising headlines. See the Advertising
Guidelines for more information.
Century Gothic is pre-installed on the
operating systems of Apple Mac (OSX)
and PC (Windows) and the Microsoft
Office suite of programmes.
Important Note: In certain circumstances
a 3rd typeface is allowed to be used in
combination with the Gotham font for
creative purposes. All use of ‘Creative/
Disruptive’ font must be approved by Brand
Management first.
1
Version 1.2
Headlines
2.49
Our identity
Typography
Styling
We have guiding principles for the way
we style our typography.
< 24pt (Light) (Book)
2
3
4
5
Sub heads
are for
emphasis
6
7
Emphasis may be achieved
by using additional weights
of Gotham.
Note:
Type point sizes are shown larger
for illustrative purposes.
Large headlines (above 24pt)
Choose Gotham Light or Gotham Book.
2
Small headlines (below 24pt)
Choose Gotham Light or Gotham Book.
3
Sub heads
Choose Gotham Book.
4
Sub heads
Choose Gotham Medium.
5
Sub heads
Choose Gotham Bold.
Greater emphasis can be achieved through
using a heavier weight in sub-heads.
Body copy is the
workhorse of any
given application
and is always in
Gotham Book
6
Body copy
Choose Gotham Book.
7 Captions
These can be in any additional weight
of Gotham.
8
Captioning and legal copy
should never be less than
5pt and should appear in
Gotham light.
1
Leading is 120%
of the type size.
Tracking is only
ever between
−10pt and −20pt.
8 Leading and tracking
For copy sizes up to 24pt. The Leading
principle is 105–120% value of the point
size. All copy is tracked to −10pt. Larger
sizes may need tracking to −20pt and
tighter leading.
Microsoft terminology
In Microsoft applications. Standard
typographic terms such as leading,
is called line spacing. Tracking is
referred to as character spacing.
Version 1.2
Welcome to Welcome to Welcome to
the Canon Annual
the Canon Annual
Report
the C anon
Report
Annual
Repor t
X
X
DON’T
Use any other typeface
DON’T
Apply tight tracking or leading values to typography
X
DON’T
Apply loose tracking or leading values to typography
Welcome toWelcome to WELCOME TO
the Canon the Canon THE CANON
Annual Report
Annual Report
ANNUAL
REPORT
X
DON’T
Use any other weight, style (including italics)
of our permitted typefaces
X
DON’T
Mix Gotham and Century Gothic
X
DON’T
Use all-caps in headlines or body copy.
The exception being advertising headlines
2.50
Our identity
Typography
Don’ts
Always use the approved version of Gotham
available to purchase at: typography.com
Circles
Version 1.2
As part of our graphic language, circles
reflect our brand personality.
•
3.0
Section
divider
1
Navigation tab
Note:
Examples are for illustrative
purposes only.
2
Typographic bullet
2.52
Our identity
Circles
Introduction
They invite, intrigue and guide people
through the stories we wish to tell,
while creating a unique style that
is unmistakably Canon.
Their appearance varies and their application
is flexible.
There are three types of circle application:
1 Navigation tab
To highlight headings, primary text or key
information on covers or within spreads.
2 Typographic bullet
To highlight headings or bullets within
body copy.
3
Visual language
3 Circles as graphic language
Used to direct the viewer’s focus they
playfully highlight areas of an image; link
information, products and images.
Version 1.2
2.53
Our identity
Circles
Navigation tab
The navigation tab is a solid red, light grey
or dark grey semi-circle which can highlight
document titles, headings or key information.
(X)
The tab is equal
to the margins
1
Centred with cap height
The tab helps to increase the presence
of Canon Red in our communications while
directing a viewer’s focus to key information.
We have specified heights for typical
A-formats. The heights apply for landscape
or portrait formats:
• A5: 6 mm
• A4: 8 mm
• A3: 10 mm
The size of the navigation tab is determined
by the format and always bleeds (50%) off
the page.
The minimum clearspace between the
navigation tab and the highlighted text
is the same width as the navigation tab (X).
1
2
2 Position
The tab may be positioned at any level
on the left edge of the page.
Document title
or heading
Key information copy
Note:
Sizes and proportions are for
Alignment
The tab aligns centrally to the cap-height
of the first line of text. The type size may
vary but the tab does not.
The position of the tab should be considered
along with all the elements of the design.
Professional
range
Version 1.2
© Joel Santos
Canon Explorer
2.54
Our identity
Circles
Navigation tab in use
Version 1.2
2.55
Our identity
Circles
Navigation tab don’ts
When creating navigation tabs, follow these
rules to maintain consistency within our visual
identity system.
Professional
range
Professional
range
Professional
range
X
X
DON’T
Colour the navigation tab in any colour from the
supporting colour palette
Professional
range
DON’T
Apply the navigation tab without a headline or key text
X
DON’T
Break the sizing rules
Professional
range
Professional
range
© Joel Santos
Canon Explorer
X
DON’T
Use multiple navigation tabs
X
DON’T
Break the clearspace rules
X
DON’T
Use any other shape for the navigation tab
Version 1.2
•
Bullet
construction
1
•
3.0
Section
divider
2.56
Our identity
Circles
Typographic bullet
The purpose of the typographic bullet is to
highlight headings, pull-out copy or quotes.
The bullet may also separate sections or
chapters within body copy, highlight page
numbers, or as a traditional bullet point.
The preferred colour of the bullet is Canon
Red. It may be applied in black or white to
increase legibility at small sizes or on dark
backgrounds, where Canon Red is not legible.
The bullet is always a single line space above
the typography at the same size and weight.
1
There are three main applications of the
typographic bullet:
2
•
Delivers professional
performance and enables
unlimited creativity in
a compact and convenient
point-and-shoot body
3
•First bullet point
•Second bullet point
•Third bullet point
•Fourth bullet point
•Fifth bullet point
•Sixth bullet point
4
Bullet construction
2
Section divider
3
Caption
4
Traditional bullet point
Version 1.2
2.57
Our identity
Circles
Typographic bullet in use
Shown is an example of the typographic
bullet in use.
•
3.0
Section
divider
Points to consider
when setting-up your
photography shoot
•
•
•
•
•
•
Location
Setting
Equipment
Suitable clothing
Food and water
Patience
Stuart Lancaster
Spent two weeks scouting his ideal
setting. Talking with locals to ensure
when the time came he was in the best
possible position to document one of
nature’s grandest sights.
•
3.0
Section
divider
X
Version 1.2
•
performance and enable
unlimited creativity in a
compact and convenient
X
DON’T
Apply the typographic bullet in any of the supporting
colour palette options
X
DON’T
Apply multiple typographic bullets
X
DON’T
Apply the typographic bullet at a different size
to the text
•
• 3.0
Section
divider
•
2.58
Our identity
Circles
Typographic bullet don’ts
DON’T
Construct a typographic bullet — always use the
standard bullet glyph as featured in the typeface
°First bullet point
°Second bullet point
°Third bullet point
°Fourth bullet point
°Fifth bullet point
X
DON’T
Treat the typographic bullet as decoration
without purpose
X
DON’T
Use any other typographic bullet glyph
Version 1.2
2.59
Our identity
Circles
Graphic language introduction
Circles are used to direct the viewer’s
focus; to link information, products and
images; whilst helping to create intriguing
layout designs.
They are playful, appearing free
and spontaneous.
3
They may be used to:
• Contain short amounts of text
• Direct the reader’s eye to key information
•Act as a backdrop for product logos
or product images
They may also be left empty, acting
as a visual navigation link.
The permitted styles of circles are:
1
1
Solid circle
2
Transparent circle
3
Keyline circle
4
Light circle
For principles on the quantity of circles
to use see section 2.67.
2
4
Version 1.2
Solid circles may be applied in any primary
or supporting colour from the palette.
VB-M42, VB-M42B
Size is flexible but there is a minimum
and maximum size for all formats
(see section 2.63).
•
Keep every angle covered
The circles may bleed off any format
edge (see section 2.66).
It is important not to over-use the circular
visual language. Therefore we recommend
not to apply more than five circles
(see section 2.67).
The VB-M42 1.3 MP PTZ IP
security camera combines
a powerful 240x zoom,
excellent low-light capability
and fast auto-focus. Flexible
installation options for indoor
and outdoor use.
Also available in black
• 1.3 MP PTZ IP security camera
Product Range
• Powerful 20x optical zoom lens with 12x digital zoom
and fast autofocus
VB-H43 Full HD PTZ camera, VB-M42 1.3MP PTZ
camera, VB-S30D Full HD ultra-compact PTZ camera,
VB-S31D Full HD ultra-compact PT camera
• True Day / Night and two-way audio
• Superior image quality using Canon DIGIC DV III processor
• Canon DIGIC NET II supports dual H.264 video streams
(up to 30 fps)
• Superior low-light performance: colour at 0.4 lux and
mono at 0.02 lux
• Auto Smart Shade Control (Auto-SSC) improves
foreground objects in bright backlit scenes
• Intelligent Functions and ONVIF v2.4 (Profile S) compliant
• Two colour options: Silver (VB-M42) and Black
(VB-M42B)
2.60
Our identity
Circles
Solid circle
1.3
JPEG
H.264
60.4° Horizontal
Viewing Angle
Optical
20x Zoom
Two-Way
Audio
Intelligent
Functions
Privacy
Mask
Digital
PTZ
Auto IP
20x
MEGA
PIXELS
PTZ
Min.
Illumination
Day / Night
IR cut filter
Power Supply
SSL/TLS
AGC
PoE/DC/AC
0.4 lux
SD Card
Backup
Recording
IPv6
IPSec
Version 1.2
2.61
Our identity
Circles
Transparent circle
Transparent circles may be applied
in any primary or supporting colour
from the palette.
(see section 2.63).
(see section 2.67).
The circle is achieved by applying the
‘multiplied’ effect in any Adobe application.
•
• 22
EOS 5D
Phasellus sodales nisl placerat dignissim
semper. Morbi tristique sollicitudin libero,
sit amet ornare quam sodales ac. Integer
elementum ipsum in turpis tempus, sit.
• 23
Version 1.2
2.62
Our identity
Circles
Keyline circle
Keyline circles may be applied in any
primary or supporting colour from
the palette.
The keyline circle is for literature use only.
Sophie B
Canon Explorer
nec tempus sed, molestie nec lectus. Nunc
elementum suscipit tristique. Morbi et nisi
vitae sapien luctus ullamcorper.
Shot with:
EOS-1DX with EF 70-200mm
f/2.8L IS II USM
The weight for the keyline on standard A-size
formats is 0.75–1pt. Keylines should be easily
visible, not too thin or too heavy.
(see section 2.63).
(see section 2.67).
•8
•9
2.63
Our identity
Circles
Sizing
Version 1.2
1
2
There is a minimum and maximum size
for all applications. With the exception
of the light circle.
1 Maximum size
This is determined by the margins of
the shortest edge of the format. This rule
applies to portrait or landscape formats.
2 Minimum size (20mm)
It is important not to reduce the
circle to a size less than 20mm. This
is to differentiate the circle from the
navigation tab.
Maximum size
Determined by format shortest edge margins
Minimum size
20mm
2.64
Our identity
Circles
Product within circle
Version 1.2
The circle can act as a holding device for
a product. The product to circle scale is
flexible within a minimum and maximum size.
80% (X)
1
(X)
60% (X)
3
(X)
2
4
1
Maximum product size
2
Maximum product size and CTA
3
Minimum product size
4
Circle with product on communication
80% (X)
1
2.65
Our identity
Circles
Circle with product
Version 1.2
(X)
2
The circle can be used to highlight a product
without holding it entirely. The product and
circle must overlap beyond the edge of an
80% smaller circle within the circle itself.
1
Minimum product circle overlap
2
Circle with product on communication
Version 1.2
2.66
Our identity
Circles
Cropping
The circles must be cropped by at least 10%
of the circle width. No circle may be cropped
any smaller than a quarter-circle. The aim
is to see a circle and not a curve.
Cropping is only applicable to the solid,
keyline and transparent circles.
1
Minimum 10% crop
2
Half crop
3
Maximum quarter crop
The circles may bleed off any edge of the
format at any position. Please ensure you
adhere to the principles above.
1
2
Minimum crop
Half crop
10% of width
Note:
3
Maximum crop (quarter)
Version 1.2
2.67
Our identity
Circles
Quantities
We don’t over-use the circle. The majority of
applications may not feature any circles from
the visual language if they appear with the
CAS device.
Only with the introduction of additional pages
(in print or online), would we start to see
more of the circular graphic language.
1
CAS device is present minimum
Do not use circles.
2
CAS device is present maximum
Use a maximum of two circles
in any one style or any two styles.
3 CAS device not present minimum
Use a minimum of one circle in any style,
navigation tab or typographic bullet.
4 CAS device not present maximum
Use a maximum of five circles in any one
style or any two styles.
1
CAS device is present minimum
Note:
2
CAS device is present maximum
3
CAS device not present minimum
4
CAS device not present maximum
Version 1.2
2.68
Our identity
Circles
Coloured circles and background colour
Always use the permitted colour
combinations for circle and background
colours. Circles should always be 100%
colour from the supporting colour palette.
How to use background colour and
colored circles:
•Primary colour background: Circles should
always be 100% colour from any of the
supporting colour palette.
Fere unt eates dolum
est quae excest excest
Ta eum ium faceatiorum quaesequi blaborum
ratiunt, cus, sequia nobit alicillia none magnis
magnia sunt re, sunt maionsequam sequi
rehendel eatiber ferfereperum re doluptae
perum rem aspiet eati to volupit et excearum
as quo blatemp elesti volo volendis qui odi
odit asit assequi.
odit asit assequi.
odit asit assequi.
odit asit assequi.
Background colour:
Light grey from primary palette
Background colour:
Dark grey from primary palette
Background colour:
20% tint Aqua from supporting palette
Background colour:
20% tint Green from supporting palette
Circle colour:
Yellow from supporting palette
Circle colour:
Orange from supporting palette
Circle colour:
Aqua from supporting palette
Circle colour:
Green from supporting palette
•20% tinted background from supporting
colour palette: Circles should always be
the same colour as the background, but
used at 100% colour.
Important Note: For further details on
permitted coloured circles, please see the
supporting colour palette page.
Version 1.2
2.69
Our identity
Circles
Don’ts
X
X
DON’T
Overlap the circles with the Canon logo.
Sophie B
Canon Explorer
X
DON’T
Apply too many styles of Canon circles to layouts
to avoid clutter
•
DON’T
Obscure images with any Canon circle
X
DON’T
Apply any Canon circle larger than the recommended
maximum size to avoid appearing like a curve
X
X
DON’T
Apply uniform multiple circles as they do not reflect
our personality
DON’T
Apply circles over the top of cut out product images
Lorem
ipsum etu dolor
sitamet,consectet
uradipiscing elit. Mauristruy
urnamm temmeros, fringilla nec
tempus sed, molestie nec lectus.
Nunc elementum suscipite tristique.
velitum at commodo. Curabitur egestas
magna nec est convallis, ut dignissim
dui pellentesque. Proin luctus purus
a neque pharetra ultricies. Donec
elit eros, blandit quis placerat
eu, volutpat eget turpis.
Etiam nisitellus
X
DON’T
Use the circles to contain excessive copy or
POS information
X
odit asit assequi.
DON’T
Use 100% tint secondary colours for backgrounds
Version 1.2
2.70
Our identity
Circles
Light circle
The light circle is only ever applied in
white and is used as a hero device to
highlight the key area of an image.
The scale is flexible within a minimum
and maximum size (see section 2.71).
We only ever use one full light circle.
The light circle is never cropped.
© Richard Walch, Canon Ambassador
2.71
Our identity
Circles
Light circle sizing
Version 1.2
1
2
A light circle is a large single white circle
with an opacity. It can add a subtle highlight
to areas of an image.
1 Maximum size
Maximum size is determined by
the margins of the shortest edge.
2 Minimum size (50% maximum size)
It is important not to reduce the
circle so that it lacks impact.
Maximum size
Determined by format shortest edge margins
Minimum size
50% of the maximum size
Version 1.2
2.72
Our identity
Circles
Light circle opacity strength
The light circle should act as a faint effect
to highlight the key area of an image.
The opacity strength may vary depending
on the image colour and depth.
On dark images start with a 10% opacity
of white and increase or decrease to create
a subtle effect.
1
4% — too faint
2
10% — OK
3
40% — too heavy
The light circle is intended to appear
large over an image — multiple circles
are not permitted.
1
X
3
X
2
Always obtain print tests for every image
where this circle is applied.
Version 1.2
2.73
Our identity
Circles
Light circle opacity strength
On lighter photographs it may be necessary
to start with a 50% opacity of white and
increase or decrease to create a subtle effect.
1
40% — too faint
2
60% — OK
3
90% — too heavy
Always obtain print tests for every image
where this circle is applied.
1
X
3
X
2
Version 1.2
2.74
Our identity
Circles
Light circle in use
•
3.0
Section
divider
01
02
03
04
05
06
07
08
09
Voluptaent quas modi
Lique plicid quam
Consed mi, ut et
Recuptae mollupt
Matiuntur, officidusda
Voluptaent quas modi
Adundanstau
Matiuficidusda
Volupnt quas modi
Lorem ipsum dolore set amet
• 26
• 27
Lorem ipsum dolore set amet
Lorem ipsum dolor set sit amet, lorem
eros, fringilla nec tempus sed amet.
Photograph:
©Aaronphoto
Professional
range
Version 1.2
2.75
Our identity
Circles
Light circle don’ts
X
X
DON’T
Apply the light circle with the CAS device
X
DON’T
Apply multiple circles
DON’T
Apply a circle that is too faint
• 22
X
DON’T
Break the sizing rules
• 18
X
DON’T
Apply a circle that is too strong
X
DON’T
Bleed the circle off the page thus creating a curve
• 27
As an imaging brand, all Canon photography and video
should be of the highest quality, show interesting visual
perspectives and demonstrate creative use of imaging
technology and techniques.
This section is an overview of the key principles.
For more technical photography and video information
please refer to the photography and video guidelines.
Version 1.2
2.77
Version 1.2
2.78
Our identity
Experience photography and video
We live in a world full of experiences with
fascinating and enriching stories, waiting
to be discovered. Our captured experiences
are an invitation to the curious explorer to
pause for a moment, to look deeper, to see.
Challenging convention, precious moments
and discoveries are shared through imagery
that intrigues, delights and provides a new
perspective on the world we think we know.
© Thorsten Milse, Canon Ambassador
Version 1.2
2.79
Our identity
Experience photography and video
Understanding that experiences activate
diverse senses, the moment captured
must connect emotionally with the audience.
How might it feel, smell, sound or even taste?
The art of capturing experiences is the ability
to take the viewer on a journey of discovery,
inviting them to become part of the moment.
We capture experiences with a sense of open
possibility, allowing imaginations to decide
what came before or what comes next.
Experience photographs should be:
•Dynamic — photographs should never
be bland, but should always be interesting
and unexpected, inviting the customer into
a new world.
• Real — images should always feel
authentic, minimal retouching is acceptable
but avoid excessive Photoshop effects.
•
Inviting — there should always be a strong
sense of depth with a background and
foreground, where possible.
These principles apply to the following
types of imagery:
•
Brand Imagery
•
Sample Imagery
•
Campaign Imagery
•
Stock Imagery
•
Event Imagery
Video Types:
•
PR Videos
•
Instore Videos
•
TVC
•
Product Video
•
Sample Video
Version 1.2
2.80
Our identity
Product photography
anon products should be realistically
C
photographed with minimal digital
manipulation. This ensures an open
and honest photography and video style.
Products may be shot in actual, imperfect
surroundings, grounding the product by
showing a ‘real’ experience. The result being
products feel more attainable whilst telling
stories which highlight the product benefits.
When people are shown with the product,
the purpose is for that person to add context.
The product is hero.
Version 1.2
2.81
Our identity
Product photography
Canon products should be shot
in the following styles:
1 Packshot
On a solid background or with
clipping path.
1
2
3
4
2
Beauty
Interesting angles, well lit.
3
Lifestyle
Product with people.
4
Ambient
Product in usage environment.
Version 1.2
2.82
Our identity
Photography and video don’ts
Our visual style is as rich and varied as the
experiences we aim to capture. However
certain images and effects are off-brand
and should never be used.
Always use approved photography, available
on the brandsite:
X
DON’T
Choose to force the narrative
X
DON’T
Choose flat images — photographs should have depth
X
DON’T
Choose staged images with people or product lifestyle
imagery.
X
DON’T
Choose bland images. Photographs should
be intriguing and stimulating
X
DON’T
Choose obvious and clichéd images — we are explorers
X
DON’T
Use excessive image manipulation.
Creative Commons © Nicolas Raymond (freestock.ca)
X
DON’T
Use circles to crop or hold images.
General guidelines
All images should be shot on a Canon
camera and using a Canon lens.
Always
•
Shoot at maximum resolution and
the lowest possible ISO
•Ensure the image is a true representation
of the products’ capabilities
•Ensure that images do not suffer from
colour casts or lens flare that could be
construed as optical imperfections
•Be aware of religious references and
culturally sensitive issues
Don’t
•
Vignette
•Reverse images — unless agreed or
deemed necessary and never reverse
images containing text or famous people
•Show other company branding and
especially not ones that conflict with
Canon brand values
Version 1.2
Stock images
•
All stock images must be shot on
a Canon camera and using a Canon lens
•The image and its quality must be
a representative sample of the camera/
product that it is intended to illustrate
•Ensure the agreed usage rights are
obtained at the time of purchase, and
that these details are entered into Kura
Restrictions
All images should be legal, decent, honest
and truthful and should reflect a sense of
responsibility to consumers and to society.
Content with references to tobacco, alcoholic
drinks, nudity, gambling, weapons and
politics is not permitted.
The exception to this rule is photography
in marketing materials aimed at professional
photographers. For example Canon
Professional Network (CPN).
For CPN, reportage photography can be
used which may be more journalistic than
our other images. Please choose these
images wisely.
Retouching
•
Agency images — retouching is only
allowed if it is essential to the final image.
However, the final image must retain a real
and honest feel and not be so retouched
that it begins to look like it has been
created in Photoshop or via CGI.
•
Other Canon produced imagery —
Retouching should be limited by the
possibilities within DPP, Digital Photo
Professional, Canon’s own image
processing software, and with the
permission of the photographer.
Ambassadors, Explorers & Masters
•
No retouching or alteration except with
the permission of the photographer.
•
Credit the photographer on all images
with the copyright symbol & title. eg. “©
Brent Stirton, Canon Ambassador” with
the permission of the photographer.
For further guidance please refer to
the photography and video guidelines.
2.83
Our identity
General rules
Iconography
Version 1.2
2.85
Our identity
Iconography
Icon style
Icons use a simple clean vector style and
can be either outline, solid or a combination
of the two. As well as icons, we can also use
Helvticons, Boldicons & Glyph Icons in
Canon communications.
All icons are fixed artworks and solids
should not be converted to outline by users.
All icons should appear in a Canon primary
colour wherever possible.
Icons
Helveticons
Version 1.2
2.86
Our identity
Iconography
Iconography colourways
This page shows the permitted colourways
for iconography when used in infographics.
1
2
1
2
All iconography should appear in a Canon
primary colour as a default but Canon
secondary colours are also permitted to
add depth and variety to infographics as
an accent colour.
Iconography single colours
3
4
Icons
3
4
Helveticons
1
Canon dark grey
2
Canon light grey
3
White
4
Black
Version 1.2
2.87
Our identity
Iconography
Iconography accent colour
All iconography should appear in a Canon
primary colour as a default but Canon
secondary colours are also permitted to
add depth and variety to infographics as
an accent colour.
Iconography accent colours
(primary colour + one secondary colour)
Permitted primary colours
Canon Dark Grey
Canon Light Grey
White
Black
For primary colour palette please see
section 2.41.
Permitted secondary colours
Canon Yellow
Canon Deep Aqua
Canon Aqua
Canon Deep Blue
Canon Blue
Canon Deep Green
Canon Green
Canon Deep Orange
Canon Orange
Canon Deep Lilac
Canon Deep Pink
For supporting colour palette please
see section 2.42.
Accent colours should always appear
at 100% opacity – never as tints.
Version 1.2
MAKE YOUR
EMPLOYEES
WORK
SMOOTHLY
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip.
Canon enriches
lives and businesses
through imaging
LOREM IPSUM DOLOR SIT AMET
43%
Our Focus
magnia sunt re, sunt maionsequam sequi rehendel
eatiber ferfereperum re doluptae perum rem
aspiet eati to volupit et excearum as quo blatemp
elesti volo volendis qui odi odit asit assequi.
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua. Ut
enim ad minim veniam.
laboris
nisi ut
aliquip
dolore
magna
aliqua
Maionsequam sequi eum
ium faceatiorum quaesequi
blaborum ratiunt, cus, sequia
nobit alicillia none magnis
magnia sunt re.
magnia sunt re.
23%
magnia sunt re.
sed eiumod
tempor incididunt utet
dol ore magna aliqua.
29%
sed eiumod
magnia sunt re.
magnia sunt re.
magnia sunt re.
Labore et dol
Labore et dol
Labore et dol
58%
40%
4in10
Ta eum ium faceatiorum quaesequi
blaborum ratiunt, cus, sequia nobit
alicillia none vuilo magnis magnia sunt
re, sunt maionsequam sequi.
2.88
Our identity
Iconography
Infographics style A
Style A shows the Infographics appearing
unboxed, placed on top of a flat primary
colour background.
This is recommended and should always be
the default version without a surrounding box
– this clean, purist yet free approach is most
faithful to the new Canon style.
Version 1.2
Style B shows a coloured box that contains
the icons if legibility would be an issue with
the background or to create pace and
section infographics.
MAKE YOUR
EMPLOYEES
WORK
SMOOTHLY
Canon enriches
through imaging
43%
Our Focus
dolore
magna
aliqua
laboris
nisi ut
aliquip
magnia sunt re.
magnia sunt re.
23%
magnia sunt re.
sed eiumod
29%
sed eiumod
magnia sunt re.
magnia sunt re.
magnia sunt re.
Labore et dol
Labore et dol
58%
40%
4in10
Labore et dol
2.89
Our identity
Iconography
Infographics style B
Ta eum ium faceatiorum
quaesequi blaborum
ratiunt, cus, sequia nobit
alicillia none vuilo magnis
magnia sunt re, sunt
maionsequam sequi.
When colouring boxes and backgrounds
grey (light and dark) is used as the default
background colour. If further colours are
required for a background it should be a 20%
tint of a secondary colour and should match
the colour of the box (which would always be
a 100% tint).
Version 1.2
Canon enriches
through imaging
Our Focus
In some instances infographics can also
be placed on top of images. Care should
be taken to make sure that legibility of
information is maintained.
MAKE YOUR
EMPLOYEES
WORK
SMOOTHLY
Where possible low contrast, dark images
should be selected so that the content can be
reversed out of the image.
magnia sunt re.
magnia sunt re.
43%
magnia sunt re.
laboris
nisi ut
aliquip
dolore
magna
aliqua
NOT
SURPRISING
IF: SIT AMET
LOREM
IPSUM DOLOR
magnia sunt re.
magnia sunt re.
23%
magnia sunt re.
2.90
Our identity
Iconography
Infographics style C
29%
Labore et dol
Labore et dol
Labore et dol
58%
40%
4in10
Version 1.2
2.91
Our identity
Iconography
Infographics check list
1
Although we encourage creativity and
appreciate the need for a flexible system
when creating new infographics, always
consider the following elements when
creating an infographic:
1 Circles
Always ensure the circle has a purpose in
directing the eye through an infographic.
2 Legibility
Consider a good clear space around icons
and scale them to an appropriate size to
maintain legibility.
Canon enriches
through imaging
2
Our Focus
3 Accent colour
Keep the accent colour of all icons
consistent across an infographic.
5
4 Logo
Always display the Canon logo on stand
alone infographics
5 Background colour
Use Canon primary colours where
possible, or use 20% tints of selected
accents colour for background.
magnia sunt re.
magnia sunt re.
magnia sunt re.
magnia sunt re.
magnia sunt re.
magnia sunt re.
3
4
Version 1.2
Occasionally, in order to allow for flexibility
and differentiation within infographics and
charts etc. extra colours are permitted
within layouts.
MAKE YOUR
EMPLOYEES
WORK
SMOOTHLY
laboris
nisi ut
aliquip
dolore
magna
aliqua
23%
29%
Labore et dol
However, accent colours should only be used
if they compliment each other well. With this
principle in mind please follow the guidance
below to create additional colour sets:
Colour set 1
Canon Yellow
Canon Deep Orange
Canon Orange
43%
2.92
Our identity
Iconography
Colour sets
Labore et dol
Labore et dol
Colour set 2
Canon Deep Aqua
Canon Aqua
Canon Deep Blue
Canon Blue
Colour set 3
Canon Deep Aqua
Canon Aqua
Canon Deep Green
Canon Green
Colour set 4
Canon Deep Lilac
Canon Deep Pink
58%
40%
4in10
Version 1.2
MAKE YOUR
EMPLOYEES
WORK
SMOOTHLY
43%
laboris
nisi ut
aliquip
dolore
magna
aliqua
23%
sed eiumod
29%
sed eiumod
Labore et dol
X
Labore et dol
Labore et dol
X
DON’T
Use multiple accent colours within the same infographic
40%
4in10
DON’T 58%
do eiusmod tempor
do eiusmod tempor
Use toosed
many
accent
colours
within
ased
layout
–et
incididunt
ut labore
et
incididunt ut labore
et
incididunt
ut labore
stick to colour sets (page x)
X
DON’T
Colour entire icons using secondary colours
MAKE YOUR
EMPLOYEES
WORK
SMOOTHLY
43%
laboris
nisi ut
aliquip
dolore
magna
aliqua
23%
sed eiumod
X
X
29%
sed eiumod
DON’T
Use 100% tint secondary colours for backgrounds
Labore et dol
Labore et dol
Labore et dol
58%
40%
4in10
DON’T
Outline the supplied icons in any way
2.93
Our identity
Iconography
Don’ts
X
DON’T
Tint accent colours – accent colours should appear
at 100% opacity
•
3
Support
Version 1.2
Artwork files
•
Print
•
Screen
Canon Red CAS Device
CanonRed_CAS_CMYK_Aqua.ai
CanonRed_CAS_CMYK_Blue.ai
CanonRed_CAS_CMYK_Green.ai
CanonRed_CAS_CMYK_Pink.ai
CanonRed_CAS_CMYK_Yellow.ai
Canon Red CAS Device
CanonRed_CAS_RGB_Aqua.ai
CanonRed_CAS_RGB_Blue.ai
CanonRed_CAS_RGB_Green.ai
CanonRed_CAS_RGB_Pink.ai
CanonRed_CAS_RGB_Yellow.ai
CanonRed_CAS_SPOT_Aqua.ai
CanonRed_CAS_SPOT_Blue.ai
CanonRed_CAS_SPOT_Green.ai
CanonRed_CAS_SPOT_Pink.ai
CanonRed_CAS_SPOT_Yellow.ai
CanonRed_CAS_RGB_Aqua.png
CanonRed_CAS_RGB_Blue.png
CanonRed_CAS_RGB_Green.png
CanonRed_CAS_RGB_Pink.png
CanonRed_CAS_RGB_Yellow.png
White CAS Device
White_CAS_CMYK_Aqua.ai
White_CAS_CMYK_Blue.ai
White_CAS_CMYK_Green.ai
White_CAS_CMYK_Pink.ai
White_CAS_CMYK_Yellow.ai
White CAS Device
White_CAS_RGB_Aqua.ai
White_CAS_RGB_Blue.ai
White_CAS_RGB_Green.ai
White_CAS_RGB_Pink.ai
White_CAS_RGB_Yellow.ai
White_CAS_SPOT_Aqua.ai
White_CAS_SPOT_Blue.ai
White_CAS_SPOT_Green.ai
White_CAS_SPOT_Pink.ai
White_CAS_SPOT_Yellow.ai
White_CAS_RGB_Aqua.png
White_CAS_RGB_Blue.png
White_CAS_RGB_Green.png
White_CAS_RGB_Pink.png
White_CAS_RGB_Yellow.png
3.01
Contacts
For any questions or queries please contact
the Canon EMEA brand management team.
•
Canon EMEA brand management team
Subbaiah Kuttanda
[email protected]
Peter Morris
[email protected]
Richard Sceats
[email protected]
•
For brand assets and detailed information
visit canon-europe.com/brandsite
© Canon Europa N.V. 2014
Version 1.2
3.02

• Canon Visual Identity Guidelines

Transcription

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