melissa ford

MELISSA FORD
Portfolio // Agency + Freelance // 203.209.2190 // [email protected]
sweet
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bfoerer
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beerforgirls.com
THE
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citystream
BUENOS AIRES
safesmiles
bonavist
Spread World Health.
Identity Design
CLIENT:UNILEVER
To get the sales team excited about the new hair care strategy designed
to “revive” the category, Unilever wanted to create a unique sales kit and
engaging team identity. With that, Hair: The Revival was born. The music
theme was prominent through the delivery of the kit, which was packaged
in a disc storage box and included an iPod shuffle, rocker sunglasses and
an iTunes playlist with songs by artists known for their hair.
CLIENT:UNILEVER
With the launch of pro•age, Dove set out to change the perception of
aging. While most companies promised winkle reducing creams and
anti-aging antidotes, Dove chose to take a positive spin, encouraging
woman to embrace their beauty. To excite the sales force about this
initiative, this sales kit was packaged in a branded wine kit; communicating
that like a fine wine, some things get better...and better...with pro•age.
CLIENT:UNILEVER
This kit was created as both a celebration of Dove’s 50th anniversary,
and a communication vehicle to generate excitement around the new
packaging and 2007 campaign. To reinforce the golden anniversary as well
as the new gold accents on the packaging, it was packaged in three tiered
boxes tied with a gold bow. A book tells the story of Dove’s philosophies
and evolution over the years.
CLIENT:IN
This signage was created for the 2008 Integrated Marketing Services
annual meeting in Las Vegas. It played off the music theme “IN unplugged”
and included oversized guitar signage as well as music trivia table tents
and bowl centerpieces molded out of old record albums. The name tags
were designed to look like VIP backstage passes and ticket stubs were
scattered on the tables to further emphasize the music themed event.
CLIENT:IN
This sell sheet template and folder packet highlights Integrated Marketing
Services’ creative capabilities. In addition to informing potential clients
about these unique creative services, they also work to establish a consistent
visual style for the company. The design allows for the creative project to
stand out and color coding sets up a design system for future additions.
CLIENT:TOPS
This associate communication concept is designed to reveal the new
Tops packaging and excite the employees about the company’s Private
Label portfolio. With the current economic conditions, Private Label
products are gaining popularity and are experiencing their turn in the
“spotlight.” The copy and design are done in an editorial styleto draw
attention to this relevant trend in the marketplace.
Our Brands
Rock!
We don’t mean to brag, but we believe our portfolio
of brands is a winning group. The combination of quality,
value and variety is the perfect mix. From the classics to
the natural organics to the sweet and spicy salsas, we can
satisfy your craving – no matter what your taste may be.
Keep your eyes out for these big names,
rockin’ at a shelf near you:
CLIENT:COBURNS
This concept is designed to generate excitement with employees
surrounding the launch of the new family of store brands at
Coburns. Traditionally store brands have been left in the shadow
of national brands, and this idea shows that store brands can
be just as “cool.”
CLIENT:TOPCO
This concept plays off the ValuTime name by positioning the dinner
plate, fork and knife as a clock. In addition to tying in the brand name,
the concept also speaks to the breath of the product line as it includes
items for any time of day — breakfast, lunch or dinner. This particular
layout emphasizes the carrots and peas, but the idea is campaignable
to include any of their offerings.
CLIENT:TOPCO
This concept is designed to speak to value while elevating the
design to reflect something more aspirational. It will appeal
to the smart, savvy, deal finding shopper as opposed to the
traditional penny pincher. People can feel good about saving
a few bucks when the idea is presented as a win/win situation.
The clean design brings the brand to a more contemporary place.
MEIJER
This concept was designed to mimic a winning game plan
to create excitement around the Meijer Superbowl Meal Deal.
The look & copy speak directly to football fans telling them
they can “score a touchdown” at their party with good food
at a great value.
CLIENT:SAFEWAY
This signage was proposed as an alternate idea to draw attention to the
fresh offerings of the Safeway produce department. The illustrations are
reminiscent of local farm stand signage, which help establish the store as
an authority in fresh foods. The signage maintains a premium feel in line with
the Safeway brand, while at the same time using deconstructed type and
illustrations to give it a handmade feel.
RITE AID
This ad was designed to showcase the new luxury private label
brand Luxor, available exclusively at Rite Aid. The clean contemporary
look positions the brand as a premium line. The addition of bold colors
at the bottom break out the different segments of the products and
accent the soft design of the packaging.
scratch & sniff bookmark
advertisement
handout
CLIENT:UNILEVER
The Dove go fresh launch was one of the biggest initiatives for the brand
in 2008. In-store promotions were a big part of its success as it worked
to appeal to a younger demographic and shed its stereotype as a brand
for older woman. The use of bright colors and unique communication
vehicles helped to attract young female shoppers and encourage trial.
CLIENT:UNILEVER
This event set was designed to look like a wardrobe to connect the
Dove Ultimate Clear Sleeveless Ready campaign to sleeveless fashion.
Shoppers were also given a handout designed as a door hanger. The
wardrobe concept was later integrated into the Dove Deodorant website
and celebrity sleeveless fashion charity auction.
she loves to swing.
She's Paula Kennedy, Publicist of Shape Magazine. She loves
competing in triathlons. She loves having a little black book.
She plays with a Callaway FT-i Squareway Driver.
she plays.
callawaygolf.com
SPEC:CALLAWAY
This campaign is designed to appeal to the modern female golfer
and rid golf of its stuffy suburban country club stereotypes. It
uses typical golf terms as they relate to these particular alternative
lifestyles, creating a campaign with an element of sex appeal and
trend setting outside the norm of traditional golf advertising.
she loves clubbing.
she loves to swing.
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callawaygolf.com
callawaygolf.com
SPEC:CALLAWAY
This campaign is designed to appeal to the modern female golfer
and rid golf of its stuffy suburban country club stereotypes. It
uses typical golf terms as they relate to these particular alternative
lifestyles, creating a campaign with an element of sex appeal and
trend setting outside the norm of traditional golf advertising.
she goes green.
She’s Gwen Casey, a sociology Major at Colorado College.
She’s taking steps to reduce her school’s carbon footprint
and takes prides in saving the planet. She plays with Callaway
Hybrids, which also help save strokes of her game.
she plays.
callawaygolf.com
SPEC:CALLAWAY
This campaign is designed to appeal to the modern female golfer
and rid golf of its stuffy suburban country club stereotypes. It
uses typical golf terms as they relate to these particular alternative
lifestyles, creating a campaign with an element of sex appeal and
trend setting outside the norm of traditional golf advertising.
aveeno.com
reduces wrinkles.
SPEC:AVEENO
This ad is a spread for Vogue Magazine that highlights the unique product
attribute of the wrinkle reducing cream by visually showing the ad reducing
its wrinkles. The left portion of the page starts off wrinkled and it smooths out
displaying the product with a sign off. Its simple design and concept appeal
to the sophisticated Vogue reader.
kidrobot.com
kidrobot.com
color me!
decorate me!
kidrobot
70 Greene Street
New York, NY 10012
kidrobot
70 Greene Street
New York, NY 10012
SPEC:KIDROBOT
The kidrobot store sells unique toys, collector items and clothing created
by different designers. One of their main items, a character called “munny”
is a blank vinyl toy which people can design themselves. This advertising
draws attention to the collaborative design aspect of the brand by
encouraging people to contribute to the design as part of a public art project.
CLIENT:NSO
This poster advertises the Norwalk Symphony Orchestra Benefit
Concert. The graphics and energetic design highlight the main
musical act who is known for his jazz and rock style. It was designed to
appeal to a younger, hipper demographic and differentiate this show
from the typical orchestra concert.
Latitude 41 Studio Web Design
South Africa // film // ©2009 Melissa Ford
Bogota, Colombia // film // ©2009 Melissa Ford
Salvador, Brazil // film // ©2009 Melissa Ford
Salvador, Brazil // film // ©2009 Melissa Ford
Salvador, Brazil // film // ©2009 Melissa Ford
Bogota, Colombia // film // ©2009 Melissa Ford
THANK YOU
Melissa Ford // NYC // 203.209.2190 // [email protected]