ANIME CONVENTION PARTNERSHIP KIT

OTAKUTHON
2009
ANIME CONVENTION
PARTNERSHIP KIT
WWW.OTAKUTHON.COM
FEBRUARY 2009 | VERSION 2.0
OTAKUTHON
Since its first edition in 2006, Otakuthon has placed emphasis on a new cultural trend whose
magnitude spans the four corners of our planet: contemporary Japanese culture. Pulling in over 3 000
participants of all ages, it has allowed fans of Japanese animations (anime), comics (manga) and video
games to gather to celebrate their passion. During the last three years, while paying close attention to
its target audience, Otakuthon has also become an occasion during which Quebecers can celebrate
and learn about Japanese culture, both traditional as well as modern. The convention activities can be
divided into four general categories: anime and manga, gaming, Japanese culture and exhibitors
AMANDA ARRIZZA
ANIME CONVENTION
MESSAGE
FROM THE CHAIRWOMAN
Otakuthon is a rapidly growing non-profit convention
entirely organized by volunteers. This one of a kind
event has brought a wide range of interests linked
from anime and manga to an expanding audience in
Montreal since 2006. Traditional Japanese culture,
cutting-edge video gaming and Japanese pop music are
examples of some of the activities that will be available
at the convention.
Last year, Otakuthon attracted over 3000 attendees
across Quebec. This year, our organization team is
planning for an even better event. This will be reflected
by an expansion of both the exhibition hall and the
main event stage, as well as a wider variety of activities.
An intensive marketing campaign will also be launched
in the spring to attract more participants.
This exciting event is the first and largest bilingual
anime convention in North America. Its growth has
exceeded expectations every year, making it a unique
marketing opportunity.
Come join us to experience firsthand an energetic
weekend of dynamic activities, culture and surprise.
Sincerely,
OTAKUTHON 2009
WI LL TAKE PL ACE FR IDAY, JULY 31 TO SUNDAY AUGUST 2
AT THE PAL AIS DES CO NGRES DE MONTRE AL
AMANDA ARRIZZA,
Chairwoman
Otakuthon 2009
WITH AN E XPEC TED PARTICIPATION OF 4 50 0 AT TENDEES
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ORGANIZATION
N COMMITTEE
AMANDA ARRIZZA,
Chairwoman
JOHN ZMROTCHEK,
Vice-president
MARC NADEAU,
Treasurer
VICTOR YAP,
Secretary
JUDY LIM,
Registration Coordinator
TONY FERNANDEZ,
Programming Coordinator
RUPERT BOTTENBERG,
Main Events Coordinator
ANIK MISHRA,
Operations Coordinator
MINHTÂM TRÂN,
Partnerships Coordinator
ALEX FONG,
Communications Coordinator
EMMANUEL HÉNAULT,
Translations Coordinator
LAUREN FILIATREAULT,
Volunteers Coordinator
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THE ACTIVITIES
AN I M E AN D MANGA
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JAPANESE CULTUR E
Japanese animation (anime) and comics
(manga) have been at the core of the
convention since its beginning. Some
well-known examples of anime and manga
would be: The Mysterious Cities of Gold,
Captain Harlock, Astroboy, Akira, Princess
Mononoke, Dragonball, Sailor Moon,
Gundam and Naruto.
Both traditional and modern Japanese
culture hold an important place in the
convention’s programming. When
thinking about Japanese culture, things like
temples, tea, kimonos, Zen gardens usually
come to mind, though there are also
Japanese pop music, anime, and manga
which are equally (if not more) popular.
• Masquerade (anime character costume
“cosplay” contest)
• Anime Music Video Contest
• Anime Karaoke
• Manga Library
• Cosplay Café
• Panels and Workshops
• Anime Screening Rooms
• Origami
• Tea Ceremony
• Arashi Daiko (Japanese storm drums)
• Go and Shogi (strategy games)
• Awa Odori (traditional Japanese dance)
• J-Pop Concert (Japanese pop music)
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THE ACTIVITIES
GAM I NG
Video games form an integral part of
modern Japanese culture. An example
of this would be the successful series
Final Fantasy, which was available on
the Nintendo Entertainment System,
Super Nintendo Entertainment System,
PlayStation, PlayStation 2 and will be on
PlayStation 3 and Xbox 360 platforms
soon. In addition to video games,
role playing games, board games and
collectable card games inspired by the
universe of anime are also in the program.
E XH I B ITO RS
Throughout the duration of the
convention, there will be an Exhibition Hall
where over 20 different merchants and
over 40 amateur artists will be selling their
merchandise, all encompassing the theme
of the convention. This area is by far the
busiest throughout the whole weekend..
• Gaming Zone
• Dance Dance Revolution
• Video Gaming Tournaments
• Card Games
• Roleplaying
• Miniature Figurine War Game
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WHY ?
BECOME A PARTNER OF OTAKUTHON
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B E N E FI T FR O M T H E V I S I B I L I T Y G A I N E D
FR O M A L AR G E P O O L O F YO U T H S:
• Ranging from ages 16 to 25
• Students
• From different parts of Quebec
• Computer savvy
• Interested in new technologies
• Interested in video games of all sorts
• Impassioned by Asian culture, particularly Japanese
• Impassioned by anime and manga
• Artists
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H AV E T H E N A M E O F YO U R CO M PA N Y A SS O C I AT E D
W I T H T H E L AR G E S T B I L I N G UAL (E N G L I S H / FR E N CH)
JAPAN E S E AN I M AT I O N CO N V E N T I O N I N N O R T H
AMERICA.
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S H OW YO U R S U PP O R T A N D YO U R CO N T R I B U T I O N
TO T H E G R OW T H O F A CU LT U R A L E V E N T W H I CH I S
R E ACH I N G ACR OSS Q U E B EC .
CO N T R I B U T E TOWAR DS A FA M I LY- FR I E N D LY
AC T I V I T Y.
B E N E FI T FR OM TH E E XPOSU R E I N CU LT U R AL AN D
M AI N S T R E A M M E D IA .
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PRESENTER
$20,0 0 0
AC TUAL VALUE: $51,0 0 0
• Partner’s name associated with a main room
• Partners name associated with a main event
• Three advertisement banners of your company placed in strategic locations
• Special mention in program booklet welcoming words
• Company logo on the cover page of over 5,000 program booklets
• Center fold full page (22” x 8.5”) color ad in over 5,000 program booklets
• Company logo on the first page of inserts printed in over 5,000 copies
• Company logo or mention of your company in all advertisement and press releases
• Company logo in e-mail newsletters (min. 4 sent to 1,000 people)
• Company logo on advertisement posters placed in certain metro stations
• Company logo on over 500 advertisement posters (11” x 17”)
• Company logo on over 2,000 advertisement pamphlets
• Company logo on over 6,000 advertisement flyers
• Company logo on banners listing partners placed in strategic locations during the event
• Company logo on the Otakuthon website splash page
• Company logo on the Otakuthon website
• Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website
• The option to purchase a partner space in the Exhibition Hall
(600 square feet for $1,400 or 400 square feet for $1,000)
• Thirty-two (32) passes for the convention (value of $1,440)
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OUTSTANDINGG PARTNERS
$10,0 0 0
AC TUAL VALUE: $15,0 0 0
• Partner’s name associated with a regular room (capacity of around 300 people) or a space in the
Exhibition Hall
• Two advertisement banners of your company placed in strategic locations
• One full page (10” x 7.5”) color ad in over 5,000 program booklets
• Company logo on the first page of inserts printed in over 5,000 copies
• Company logo in e-mail newsletters (min. 4 sent to 1,000 people)
• Company logo on over 500 advertisement posters (11” x 17”)
• Company logo on over 2,000 advertisement pamphlets
• Company logo on over 6,000 advertisement flyers
• Company logo on banners listing partners placed in strategic locations during the event
• Company logo on the Otakuthon website
• Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website
• The option to purchase a partner space in the Exhibition Hall
(600 square feet for $1,600 or 400 square feet for $1,200)
• Sixteen (16) passes for the convention (value of $720)
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PRESTIGIOUS PARTNERS
$6,0 0 0
AC TUAL VALUE: $12 , 50 0
• One publicity banner of your company placed in a main or regular room
• One full page (10” x 7.5”) B&W ad in over 5,000 program booklets
• Company logo on the first page of inserts printed in over 5,000 copies
• Company logo on over 2,000 advertisement pamphlets
• Company logo on over 6,000 advertisement flyers
• Company logo on banners listing partners placed in strategic locations during the event
• Company logo on the Otakuthon website
• Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website
• The option to purchase a partner space in the Exhibition Hall
(600 square feet for $1,800 or 400 square feet for $1,350)
• Eight (8) passes for the convention (value of $360)
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ASSOCIATED PPARTNERS
$4,0 0 0
AC TUAL VALUE: $11, 6 0 0
• B&W publicity banner of 1” x 7” at the bottom of five (5) pages of 5,000 program booklets
• Company logo on the first page of inserts printed in over 5,000 copies
• Company logo on over 6,000 advertisement flyers
• Company logo on banners listing partners placed in strategic locations during the event
• Company logo on the Otakuthon website
• Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website
• The option to purchase a partner space in the Exhibition Hall
(600 square feet for $2,000 or 400 square feet for $1,500)
• Four (4) passes for the convention (value of $180)
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TO CO NTAC T US
Otakuthon - Partnership
327 Gagné
LaSalle (Québec) H8P 3P1
E-mail: [email protected]
WWW.OTAKUTHON.COM