游客指南

游客指南
BATH
Reach the high-spending Chinese visitor market in Bath
with the glossy Bath Visitor Guide (Chinese Language Version).
Translated into Simplified Mandarin the content will be understood by both Mandarin and Cantonese speakers.
Published annually the Bath Visitor Guide has a targeted distribution of 30,000 copies.
EDITORIAL
DISTRIBUTION
The Bath Visitor Guide (Chinese Language Version)
• Pre Travel - Visit Britain’s Visa centres in Shanghai and Beijing
is packed full of Bath-centric editorial
• Downloadable as a free app on Apple and Google Stores
with a particular emphasis on the luxury shopping market
• In-bound flights to London from Asia
that affluent Chinese visitors expect to find during their visit.
• Airport Arrival Lounges:
Star Alliance lounge - London Heathrow, Sky Team lounge - London Heathrow
Sections include:
• Sightseeing & Attractions
• Shopping & Fashion
• No. 1 Lounges - Stansted
• Airport Gate Services: Birmingham, Edinburgh, Manchester
• City of London Information Centre
• Jewellery & Watches
• Selected Tour Groups
• Dining
• City Centre Hotels
• Accommodation
• Trains and Coaches:
• Property and much much more
Gatwick Express, Stansted Express, Heathrow Express, Virgin Trains & National Express
Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY
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01954 267696
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www.ukvisitorguides.cn.com
BATH
LONDON
Apsley House Hotel Bailbrook House BEST WESTERN Abbey Hotel BEST WESTERN Limpley Stoke Hotel
Combe Grove Manor Hotel
Dukes Hotel Francis Hotel Bath, MGallery Collection
Hilton Bath City Holiday Inn Express Bath Homewood Park Hotel & Spa Macdonald Bath Spa Hotel Old Mill Hotel Pratt’s Hotel Premier Inn Bath City Centre
Queensberry Hotel Radstock Hotel Redcar Hotel
Royal Hotel
Tasburgh House
The Ayrlington
The Bath Priory Hotel The Beds at Bath
The Halcyon The Lansdown Grove Hotel The Royal Crescent Hotel & Spa
The Wheelwrights Arms Travelodge Bath Central
Travelodge Bath Waterside Wentworth House 10 Manchester Street
47 Park Street Hotel
5 Maddox Street Hotel
Andaz Liverpool Street
Barnsley House Hotel
Berkeley Hotel
Bulgari Hotel & Residences London
Cadogan Hotel
Cafe Royal Hotel
Claridges Hotel
Cliveden Country House Hotel
Covent Garden Hotel
Coworth Park Hotel
Crowne Plaza Docklands Excel
Danesfield House
Dorchester Hotel
Four Seasons Canary Wharf
Four Seasons Hotel Hampshire
Four Seasons Park Lane
Fredricks Hotel
Goring Hotel
Halkin Hotel
Hilton Park Lane London
Hilton Trafalgar
Hotel Missoni
Hotel Verta
Hyde Park Residences
InterContinental London Park Lane
Intercontinental Westminster
Le Meridien Piccadilly
London Marriott West India Quay
London Syon Park Hotel
Luton Hoo hotel
Mandarin Oriental
Metropolitan Hotel
Milestone Hotel
Millennium Chelsea Village
Montcalm Hotel - Racks
Montcalm London City
Montcalm London Hotel
One Aldwych Hotel
Pennyhill Park Hotel
BRISTOL
Alveston House Hotel Hanover International Bristol Hilton Garden Inn Bristol City Centre
Holiday Inn Bristol Airport Holiday Inn Express Bristol City Centre
Hotel du Vin & Bistro Premier Inn’s
The Bristol Hotel Travelodge’s
Winston Manor
Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY
Rafayel Hotel on the Left Bank
Riverbank Plaza Hotel
Royal Garden Hotel
San Domenico House
Sanderson Hotel
Seaham Hall Hotel
Soho Hotel
South Place Hotel
St James Club & Hotel
St Martins Lane Hotel
The Ampersand Hotel
The Cavendish/Whitehall
The Connaught
The Langham Hotel
The Ritz Hotel
The Zetter Townhouse
AIRPORTS
Manchester Airport gate service (12 stands)
Edinburgh Airport gate service (10 stands)
Birmingham Airport gate services (10 stands)
London Heathrow Sky Team Lounge
London Heathrow Star Alliance Lounge
Stansted No. 1 Lounges
TRAINS
Gatwick Express – Magazine rack at Victoria station
Stansted Express – On the train
Heathrow Express – On the train
Virgin Trains – Lounges at Euston, Edinburgh, Crew,
Preston, Birmingham & Manchester
NATIONAL EXPRESS
Copies can be placed in the National Express waiting
area at Birmingham coach station which is actually right
next to the Chinese quarter in Birmingham. Magazines
that are placed in here are being picked up so rapidly
that our agent is visiting the stands 3 times a week to
re-stock them
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01954 267696
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www.ukvisitorguides.cn.com
VISITS, NIGHTS AND SPEND BY AREA (% SHARE)
REGIONAL SPREAD (% OF VISITS)
South East
South West
60%
East of England
East Midlands
50%
West Midlands
40%
Yorkshire
North West
30%
North East
London
20%
Northern Ireland
Wales
10%
Scotland
Nil Nights
0%
0%
5%
10%
Visits
15%
20%
25%
Nights
30%
35%
40%
45%
Nil Nights
Spend
Scotland
Wales
China
London
Rest of England
All Markets
PROPENSITY TO GO TO RESTAURANTS, PUBS,
NIGHTCLUBS AND SOCIALISE WITH LOCALS
HISTORIC AND POTENTIAL VISITS TO ENGLAND
500
VFR: Socialising with locals
450
VFR: Going to bars or nightclubs
400
VFR: Going to a pub
350
VFR: Dining in restaurants
300
Business: Socialising with
250
Business: Going to bars or nightclubs
Business: Going to a pub
200
Business: Dining in restaurants
150
Holiday: Socialising with locals
100
Holiday: Going to bars or nightclubs
Holiday: Going to a pub
50
Holiday: Dining in restaurants
1993
1997
Historic Visits
2001
2005
2009
2013
2017
2021
0%
Forecast Visits
Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY
10%
China
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01954 267696
20%
30%
40%
50%
All Markets
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www.ukvisitorguides.cn.com
60%
70%
80%
MOST POPULAR DESTINATIONS
TRIP CHARACTERISTICS
The share of visits, nights and spend accounted for by each area of
With annual spending of £240m
Britain is shown in the chart above. This reveals that London
China is Britain’s 22nd most valuable source market.
dominates with a 42% share of all visits and 37% share of
The typical visit from China generates £1,617,
spending, though the capital accounts for just 20% of visitor nights.
almost three times that from the average market.
Many areas contest the runners-up spots for visits, including
There are now similar numbers of business
Yorkshire. Whilst for visitor nights it is clear that Yorkshire and South
and holiday visits from China.
East England lead the remaining areas by quite some margin.
Trips of 15+ nights account for a larger share of the market
ACTIVITIES UNDERTAKEN IN BRITAIN
VFR and business visits from China undertake leisure activities
from China than is the case for the average market with this
the most common trip duration for both VFR and study trips.
to a greater extent than is the case for the average market.
SHOPPING
Half of holiday visits feature time in museums and two-in-five include
at least one trip to a castle. Chinese visitors have an above average
A further defining characteristic of the Chinese tax free shopping
propensity to go to a park or garden while in Britain.
market is that the average spend per transaction in 2011 stood at
€813, up from €731 the year before, and significantly higher than
In the first seven months of 2012 China accounted for 19%
the average spend per transaction when looking at all global tax
of tax free shopping (measured by value) in Britain.
free shoppers which amounted to €485 in 2011.
POTENTIAL GROWTH IN BRITAIN
The Huran Report also asked millionaires about the types of luxury
The chart above shows the historic trends in the number of visits
from China to Britain, along with potential growth through to
2021. The projection suggests strong growth potential throughout
products that they like to purchase when overseas and watches were cited as a ‘must buy’ item by 56%, ahead of jewellery
(43%), leather products and clothes/accessories (37%).
the period, with perhaps more than 400,000 annual visits by 2021.
The Government has recently declared an ambition of trebling the
number of visits from China over the next few years backed with
an additional investment of around £8m.
Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY
|
01954 267696
|
www.ukvisitorguides.cn.com
ADVERTISING RATES
BTM* RATE BCW** RATE
Double Page Spread
£2450
£2205
£2083
Full Page
£1250
£1125
£1062
Half Page
£650
£585
£552
Quarter Page
£350
£315
£297
Sixth Page
£295
£248
£250
Outside Back Cover
£1850
£1665
£1573
Inside Back Cover
£1350
£1215
£1148
Inside Front Cover
£1550
£1395
£1318
Inside Front Cover DPS
£2550
£2295
£2168
Opposite Contents Page
£1300
£1170
£1105
First Right Hand Page
£1300
£1170
£1105
SIZES
FULL PAGE
210mm x
148mm
DPS
210mm x
296mm
Please add
3mm bleed
COVERS
HALF PAGE
HORIZONTAL
90.5mm x
128mm
QUARTER
PAGE
90.5mm x
62mm
HALF PAGE
VERTICAL
185mm x
62mm
SIXTH PAGE
62mm x
62mm
PREMIUM POSITIONS
All rates are exclusive of VAT. Specific positioning of advertisements within the
magazine cannot be guaranteed.
Prices include full translation into Simplified Mandarin
Please Note: Thompson Media Partners Ltd (TMP) retains absolute discretion over the
content of any advertisement, published in print, electronically, or by other means.
*BTM = Bath Tourism Member Rate
SUPPLYING ARTWORK
• InDesign file (for Mac) with all fonts, photos and graphics used in
the document.
•
An editable, high-res PDF of the advert. Text within the PDF should
NOT be outlined.
• All text you wish to be translated into simplified Mandarin to be supplied in a Word document.
**BCW = Bath China Welcome Partner Rate
Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY
|
01954 267696
|
www.ukvisitorguides.cn.com
BATH
游客指南
免费杂志
免费杂志
CAMBRIDGE
OXFORDSHIRE
& THE COTSWOLDS 游客指南
免费杂志
CAMBRIDGE CHINESE VISITOR GUIDE
2015/2016
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SHAKESPEARE’S ENGLAND VISITOR GUIDE
埃文河畔斯特拉特福
皇家利明顿温泉
凯尼尔沃思
伯明翰
华威
2015/2016
Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY
|
01954 267696
|
www.ukvisitorguides.cn.com