2. What is video content marketing

VIDEO CONTENT MARKETING
IAB - Think Video - 03-27-24
Sebastien PETITJEAN ROGET
Digital Marketing Manager
OUR
TALENTS
A SHORT INTRO OF GOLDEN
MOUSTACHE
OUR
PLATFOR
FACE
MS
BOO
520K
Fans
K
GOO
GLE
65K
Fans
+
Content Activation Sharing
YOU
TUB
1M
Subscribers
E
GM
SIT
810 UV/
Month
E
TWI
TTE
75K
followers
R
+
VIDEO CONTENT
MARKETING
•  Branded
Content must be
entertaining because of high
competition level on YouTube and
Social Medias
ENTERTAININ
G
•  Objectives
: Brand Awarness /
Positive image for the brand
must be smartly integrated
in the scenario / story telling
VIRAL
CONTENT
•  Brand
SHAREABL
E
BRANDED CONTENT MUST BE AS ENTERTAINING AS
CONTENT CONSUMED BY THE TARGET AUDIENCE
SHOR
T
GOLDEN
MOUSTACHE AND
BRANDS
http://youtu.be/yN38y5MILbs
5.9M in global
1,4 MILLION
VIEWS
UN JOUR SANS
FAIM
http://youtu.be/fOrr2RbB0-0?t=4m54s
4.9M in global
(ORA
NGIN
A)
First ceremony on TV rewarding YouTube
comedy talents. A event broadcasted on TV
and on YouTube.
Sponsored by ORANGINA along with
partners : YouTube, W9
A Multi-screen concept : Contribution /
Voting / Web oriented teasing content
Ceremony broadcasted on TV + YouTube
http://youtu.be/qIBg8sfgE00
1 MILLION
VOTES
+ 240K voters
1,1 MILLION
VIEWERS
+ 110K viewers on YT
HUGE SUCCESS ON SOCIAL MEDIA : +105K
TWEETS / TRENDING TOPIC ON TWITTER
ON
TV
SO, IS VIDEO CONTENT
MARKETING RELEVANT FOR
ALL BRANDS ?